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      LIV Golf Talks a Big Game to the Global Elite. Now Come the Majors.

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      Despite setbacks, LIV’s executives insist the Saudi-backed league is soaring. For many fans, the rhetoric is less important than results at events like the Masters Tournament.MIAMI BEACH — On Thursday afternoon, one week before the Masters Tournament, Greg Norman sat not at a golf course, but in a building populated that day by billionaires, royals and former prime ministers.He had a case to make: that LIV Golf, the insurgent circuit that he has built with a 10-figure pot of money from Saudi Arabia’s sovereign wealth fund, has made itself into a muscular, undaunted rival to the PGA Tour.Norman might have been too sanguine at times — in court documents, LIV’s own lawyers said the league had been relegated to a “secondary” television network and that it had faced revenues of “virtually zero” — but it may matter only so much. For many casual fans, LIV’s legitimacy, if the league lasts, is most likely to be settled at places like Augusta National Golf Club, not at meetings of the global elite or in a thicket of antitrust case filings.LIV players have competed in major tournaments since their defections from the PGA Tour with varied results: Bryson DeChambeau and Dustin Johnson finished in the top 10 at last July’s British Open, where Brooks Koepka and Phil Mickelson missed the cut. This year, though, offers a more formidable test because it will be the first time some of the Saudi-backed league’s golfers will play the full cycle of the Masters, the P.G.A. Championship, the U.S. Open and the British Open, after months of reveling in a slimmer competition schedule.If one of the players can break through and claim a green jacket or a claret jug or one of golf’s other great prizes, LIV will have achieved its mightiest measure of vindication to date.A major championship would not solve LIV’s myriad troubles, including executive upheaval, exclusion from the Official World Golf Ranking and a product often drowned out by a PGA Tour loath to acknowledge that it has maybe taken a few recent cues from a new rival. Such a victory would certainly not extinguish the perception among critics that the league is tarnished by its association with Saudi Arabia.But it could enchant fans and encourage at least some of them to keep tabs on a league that has, so far, largely been marked by bravado. It could intensify the pressure on the organizers of the major tournaments to find ways to keep LIV golfers more easily in the qualifying mix, and it would curb the notion that 54-hole tournaments are no way to prepare for golf’s most pressurized tests.“Anytime you win the Masters or the Open, that’s usually a pretty big statement,” Koepka, who won two P.G.A. Championships and two U.S. Opens before he switched to LIV, said ahead of the circuit’s pre-Masters competition near Orlando, Fla. Even PGA Tour stalwarts have begrudgingly acknowledged that a LIV victory in a major, especially an early one like the Masters, would unleash a shower of athletic attention on a league that has frequently drawn more headlines for its finances.Cameron Smith, who won the 2022 British Open, may have the best chance of being LIV Golf’s first major winner.Mike Ehrmann/Getty ImagesThe league’s best chance may come in Cameron Smith, whose thrilling Sunday showing at last year’s British Open earned him his first major title less than two months before he moved to LIV. But Johnson, who won the 2020 Masters with the lowest score in the event’s history, lurks. LIV will have five other past Masters champions in Augusta and an array of past major winners, such as Koepka and DeChambeau, looking to prove that they can contend again.“At least for myself, it’s going to be business as usual going out and playing,” said Patrick Reed, who won the 2018 Masters. “Would I like to have LIV be up at the top? Of course. But really at the end of the day, it’s all of us going in there and just trying to play the best golf we can and be ready for the four biggest weeks of the year.”Mickelson, who has six major tournament victories over his long career, the most of any LIV golfer, recently shrugged off the chatter about whether the league’s players will be prepared as “tongue in cheek.” Johnson has done much the same.“Doesn’t make a bit of difference, no sir, not to me,” he said in an interview last month. “It’s golf. You play how many ever days you can.”The results will bear out whether that talking point has any staying power, the evidence available for anyone to evaluate. LIV may not require an outright victory at Augusta, where PGA Tour stars such as Scottie Scheffler, Rory McIlroy and Jon Rahm are arriving after months of generally excellent outings. But if the league’s players are well clear of the top of the leaderboard, the snickers will grow as much as some of the golfers’ bank accounts have.LIV executives and Saudi officials have known for years that for a league to prove viable, it would have to include the biggest names in golf. LIV has attracted some, but relevancy is fleeting, and the majors represent the league’s best opportunity to dazzle people into interest in a new product. But if players such as Smith and Johnson are unable to recreate their past magic sooner than later, the league’s prospects could diminish into a circuit of also-rans.Yasir al-Rumayyan, left, the governor of the Public Investment Fund in Saudi Arabia, with Majed Al Sorour, then the chief executive of Golf Saudi, and Norman at the Bedminster Invitational in Bedminster, N.J., in 2022.Seth Wenig/Associated PressNorman did not mention that possibility during his appearance on Thursday in Florida. Instead, he talked of administrative and operational “headwinds,” which he blamed on the PGA Tour, such as the challenge of securing vendors and sponsors.But Norman’s presence on the stage in Miami Beach was somewhat remarkable, following months of a lower profile after he provoked broad condemnations for statements that downplayed Saudi Arabia’s record of human rights abuses. (In perhaps the gravest conflagration, he appeared to diminish the gravity of the murder of the Washington Post columnist Jamal Khashoggi, saying, “Look, we’ve all made mistakes.”)Norman’s appearance on Thursday carried the imprimatur of Yasir al-Rumayyan, the wealth fund’s governor who took the stage hours before Norman declared that “our partnership and our investor is 100 percent sustainable — we are not going to go anywhere.”LIV’s star turn at the event in Florida could be seen as a vote of confidence in Norman, who has defied months of speculation that his ouster as LIV’s commissioner was imminent. It was also a signal that Saudi Arabia’s interest in global sports has not vanished amid plentiful turbulence, not least in an American court system that has dealt the kingdom a series of blows.Al-Rumayyan, who in addition to being LIV’s patron and the chairman of the English soccer team Newcastle United, said nothing in public about whether he intends to steer the wealth fund toward new sports investments. Before the audience of tastemakers and sought-after investors, though, Norman appeared to suggest that some in the Saudi orbit regard LIV much like a test drive.“We know as we look at our platform and our business model, that can be replicated in other sports as well,” said Norman, a three-time runner-up at Augusta National. “Our first proof point is proving out what we’re doing.”For the people who ultimately dictate a product’s significance — fans, not investors — the majors would be a good place to start. More

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      PGA Tour Can Depose Saudi Wealth Fund’s Leader, Judge Rules

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      The decision in a case involving the LIV Golf series could reveal details of the operations of Saudi Arabia’s Public Investment Fund.A federal magistrate judge has ruled that the leader of Saudi Arabia’s sovereign wealth fund, which has bankrolled the new LIV Golf series, must sit for a deposition by lawyers for the PGA Tour who sought his testimony as part of the tangle of litigation involving the sport-splitting circuit.The decision, released on Thursday night in California after an interim legal skirmish that dealt with questions of sovereign immunity and the reach of Saudi law, could reveal details of the wealth fund’s operations and the power of its governor, Yasir al-Rumayyan, over its investments abroad.The wealth fund is expected to ask a federal judge in San Jose, Calif., to review the decision by the magistrate judge, Susan van Keulen, who is helping oversee the bitter legal clash between the PGA Tour and LIV Golf.In her 58-page ruling, portions of which were redacted in the version that became public late Thursday as the sides jousted about its confidentiality, van Keulen wrote that it was “plain” that the wealth fund was “not a mere investor in LIV.”Instead, the judge wrote, the wealth fund was “the moving force behind the founding, funding, oversight and operation of LIV.” Al-Rumayyan, she wrote elsewhere in her order, “was personally involved in and himself carried out many” of the wealth fund’s activities to create and develop LIV.A Guide to the LIV Golf SeriesCard 1 of 7A new series. More

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      PGA Tour Seeks to Add Saudi Wealth Fund to Lawsuit Over LIV Golf

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      A federal judge will decide whether one of the tour’s leading avenues to investigate and challenge a new rival can be expanded.The PGA Tour intensified its legal fight against LIV Golf on Tuesday, when it asked a federal judge in California to let it add Saudi Arabia’s sovereign wealth fund to a lawsuit that has become one of its principal ways to investigate — and try to undercut — the circuit that has assaulted the tour’s customary dominance.The request, filed in the Federal District Court in San Jose, Calif., where LIV and the PGA Tour have argued for months over matters like antitrust law and contract interference, came as the two sides braced for a ruling about whether tour lawyers might depose Yasir al-Rumayyan, the wealth fund’s governor. The fund, formally known as the Public Investment Fund, effectively owns most of LIV.But with a judge’s decision pending and potentially months of appeals ahead, the tour sought another way to examine and retaliate against Riyadh’s entry into men’s professional golf. In Tuesday’s filing, the tour also asked to add al-Rumayyan to its suit.“Documents produced by LIV reveal that P.I.F. and Mr. al-Rumayyan were instrumental in inducing players to breach their tour contracts,” the tour told the judge Tuesday, when it complained that the wealth fund and its leader had been “exercising near absolute authority” over the circuit.The wealth fund has previously rejected the tour’s accusations that it and al-Rumayyan dominate LIV, which has used condensed schedules and enormous contracts to entice players such as Bryson DeChambeau, Sergio García, Brooks Koepka, Phil Mickelson and Cameron Smith to leave the PGA Tour for the league. LIV, which announced a decidedly modest American television rights deal last week, is expected to begin its 14-stop 2023 season next month in Mexico.Phil Mickelson, left, with al-Rumayyan during LIV Golf’s inaugural tournament last year at Centurion Golf Club near London.Andy Rain/EPA, via ShutterstockJudge Beth Labson Freeman will consider the tour’s request and weigh factors such as whether the tour acted with sufficient haste to amend its lawsuit and whether its request is in good faith and not a mere stalling tactic.A Guide to the LIV Golf SeriesCard 1 of 6A new series. More

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      Saudi Arabia’s LIV Golf Series Upends Genteel World of Golf

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      By promising top players multimillion-dollar paydays to join its new tour, the kingdom moved beyond investing in a sport and instead made a play for control of one.LONDON — The golf champions were settled in their chairs at a news conference to promote their new Saudi-financed tournament when a reporter raised the uncomfortable question of the oil-rich kingdom’s human rights record. The 2010 U.S. Open champion, Graeme McDowell, to the obvious relief of the players sitting alongside him, took it on.“If Saudi Arabia want to use the game of golf as a way for them to get to where they want to be, and they have the resources to accelerate that experience,” McDowell said, “I think we’re proud to help them on that journey.”That journey, though, is the point: The Saudi-funded project, called the LIV Golf Invitational Series, which kicked off Thursday at an exclusive club outside London, represents nothing less than an attempt to supplant the elite level of an entire sport, taking place in real time, with golf’s best players cast as the prize in a high-stakes, billion-dollar tug of war.On Thursday, the PGA Tour answered that threat by suspending every player who is taking part in the London event and, in a move surely aimed at dissuading further defections, by vowing to do the same for any pro who joins later. In a letter to tour players laced with contempt for the renegade pros, the PGA Tour’s commissioner, Jay Monahan, said they were “no longer eligible to participate” in events on the tour or any of its affiliates.Unlike the vanity purchase of a European soccer team or the hosting of a major global sporting event, Saudi Arabia’s foray into golf is no mere branding exercise, not just another example of what critics say is a reputation-cleansing process that some deride as the “sportswashing” of its global image.Instead, Saudi Arabia’s sudden entry into golf is part of a layered approach by the kingdom — not just through investments in sports but also in spheres like business, entertainment and the arts — to alter perceptions of itself, both externally and internally, as more than just a wealthy, conservative Muslim monarchy.Those investments have accelerated rapidly since 2015, when Crown Prince Mohammed bin Salman began his ascent to become the de facto ruler and spearheaded a massive overhaul aimed at opening up the kingdom’s economy and culture. And while it remains unclear to what extent they will be financially profitable — the new golf series has no obvious pathway to recovering its investment — they provide a number of other benefits. For one, high-profile endeavors, in sports especially, put Saudi Arabia’s name in the news in ways not connected to its dismal human rights record, its stalemated military intervention in Yemen or the murder by Saudi agents of the Saudi dissident Jamal Khashoggi in 2018.“It is consistent with the way the Saudis have been using sport over the past five years, to try to project an image of the new Saudi Arabia, to change the narrative away from Khashoggi and Yemen and to talk about Saudi Arabia in a more positive light,” said Kristian Coates Ulrichsen, who studies Gulf politics at the Baker Institute for Public Policy at Rice University.Adrian Dennis/Agence France-Presse — Getty ImagesMatthew Lewis/Getty ImagesAt the Centurion Club on Thursday, the sights included the LIV Golf founder Greg Norman; a sprawling fan village; and costumed British guards.Matthew Lewis/Getty ImagesBut in staging some of the most lucrative tournaments in golf history — the winner’s share this week is $4 million, and the last place finished in each event is guaranteed $120,000 — Saudi Arabia is also relying on a proven strategy of using its wealth to open doors and to enlist, or in a cynic’s view, buy, some of the world’s best players as its partners.Some of the touches at its debut on Thursday might have felt kitschy — red phone boxes, sentries dressed like British palace guards and a fleet of black cabs to deliver the players and their caddies to their opening holes — but there was no hiding what was at play: In its huge payouts and significant investment, the series’ Saudi backers have taken direct aim at the structures and organizations that have governed professional golf for nearly a century.While the Saudi plan’s potential for success is far from clear — the series does not yet have a major television rights deal, nor the array of corporate sponsors who typically line up to bankroll PGA Tour events — its direct appeal to players and its seemingly bottomless financial resources could eventually have repercussions for the 93-year-old PGA Tour, as well as the corporations and broadcasters who have built professional golf into a multibillion-dollar business.“It’s a shame that it’s going to fracture the game,” the four-time major champion Rory McIlroy said this week, adding, “If the general public are confused about who is playing where and what tournament’s on this week and, ‘Oh, he plays there and he doesn’t get into these events,’ it just becomes so confusing.”The pros who have committed to play in the first LIV Series event this week have tried (not always successfully) to frame their decisions as principled ones solely about golf, or as decisions that would safeguard the financial future of their families. Yet in accepting Saudi riches in exchange for adding their personal sheen to its project, they have placed themselves at the center of a storm in which fans and human rights groups have questioned their motives; the PGA Tour has announced draconian punishments for them and any other players who follow their lead; and sponsors and organizations are cutting ties or at least distancing themselves.All of it has opened rifts in a sport already grappling with its own longstanding image problems related to opportunity, exclusivity and race, but one that reveres decorum, and professes to be so wedded to values like honor and sportsmanship that players are expected to assess penalties on themselves if they violate its rules.The caddies for Sergio García and Ian Poulter, two of the best-known names in the LIV Golf camp.Paul Childs/Action Images Via ReutersSaudi Arabia is, of course, not the first country to use sports as a platform to burnish its global image. Its wealthy Gulf neighbors, Bahrain, the United Arab Emirates and most notably Qatar, which will host soccer’s World Cup later this year, all have invested heavily in international sports over the past two decades.But Saudi Arabia’s venture into golf may be the most ambitious effort yet by a Gulf country to undermine the existing structures of a sport: In effect, it is trying to use its wealth to lure players away from the most prominent tournaments and the most well-established circuit in golf, the PGA Tour, by creating what is an entirely new tour. Not that many of the players taking part this week were eager to talk about those motives.McDowell admitted as much in his meandering answer to a question that, among other topics, raised the Saudi-led war in Yemen and its execution of 81 people on a single day in March. “We’re just here,” he said, “to focus on the golf.”It has been, after all, a rocky start. Even before the first ball was struck this week at the Centurion Club just outside London, the cash-soaked LIV Series — financed by Saudi Arabia’s sovereign wealth fund — had become a lightning rod for controversy. One of its biggest signings, Phil Mickelson, provoked outrage in February when he praised the series as a “once-in-a-lifetime opportunity” even as he called Saudi Arabia’s record on human rights “horrible” and used an expletive to describe the country’s leaders as “scary.”The project’s main architect, the former player Greg Norman, made things worse a few weeks later when he dismissed Saudi Arabia’s murder and dismemberment of Khashoggi by saying, “Look, we’ve all made mistakes.”Most, but notably not all, of the world’s top players have rejected the new series out of hand: McIlroy, for example, derided the project as a money grab in February. And on Wednesday, while saying he understood the motivations of the players who had joined up, he made clear he would not take part.“If it’s purely for money,” McIlroy said, “it never seems to go the way you want it to.”Even the rare chances for LIV Series players to defend their decisions to reporters directly this week have often been tense. At a news conference on Wednesday, a group of players were asked if they would take part in a tournament in Vladimir V. Putin’s Russia or apartheid South Africa “if the money was right.” A day earlier, the Korean American player Kevin Na was caught on a live microphone saying, “This is uncomfortable,” as his news conference ended with a British reporter shouting over the moderator.Dustin Johnson, left, played during the pro-am with Yasir al-Rumayyan, a board member of Saudi Arabia’s Public Investment Fund, which is bankrolling the series. Johnson resigned his PGA Tour membership to take part.Andy Rain/EPA, via ShutterstockMost of the players, though, seem to have concluded that the money was just too good to pass up. The reported $150 million inducement to Johnson, the highest-ranked player to jump to the new series, would be more than double the total prize money he has earned on tour in his career. The prize money on offer to the last-place finisher at Centurion this week is $120,000, which is $120,000 more than coming last in a PGA Tour event is worth. The $4 million check for the winner is about three times the winner’s share at this week’s PGA Tour event, the Canadian Open.The money, in fact, may be LIV Golf’s biggest lure at the moment: Two more major champions, Bryson DeChambeau and Patrick Reed, were said to be close to accepting similarly large paydays to join the series when it shifts to the United States this summer, including a visit to New Jersey for the first of two scheduled events at Donald Trump-owned courses.Saudi Arabia’s embrace of golf is part of a wider focus on sport as a means for the kingdom to achieve the ambitious political and economic goals of the Saudi crown prince. Similar controversies involving Saudi interests have already stalked other sports, including boxing, auto racing and most notably international soccer.But where previous Gulf ambitions often took the form of an investment in a sport, the sudden push into golf by Saudi Arabia appeared to be an effort to control the top level of an entire sport, at any cost. Tiger Woods, for example, reportedly turned down nearly $1 billion to participate in the LIV Series, and other top stars have at least had their heads turned.García, like Mickelson, has been critical of the PGA Tour. “A couple of more weeks and I won’t have to deal with you anymore,” he hissed at an official last month after a dispute about a ruling.Andy Rain/EPA, via ShutterstockArguably the most high-profile and perhaps the most controversial figure to join the series is Mickelson, a six-time major champion who was for years one of the PGA Tour’s most popular and marketable players. He has made no secret of the fact that his interest was tied to his contempt for the PGA Tour, which he accused of “obnoxious greed.”Chastened by vociferous criticism of his headline-making remarks about Saudi Arabia earlier this year, and the decisions of several of his sponsors to sever ties with him, Mickelson on Wednesday re-emerged on the public stage but declined to provide details of his relationship with LIV or discuss the PGA.“I feel that contract agreements should be private,” said Mickelson, who reportedly is receiving $200 million to participate.Any hopes that Mickelson, his new colleagues or their new Saudi financiers may have had of the narrative shifting quickly to action on the course, though, are unlikely to be realized anytime soon.“I don’t condone human rights violations at all,” Mickelson said in one of the more uncomfortable news conference moments in a week filled with them.Soon afterward, dressed in shorts and a windbreaker, he was off to the first tee, where he and a board member of the Public Investment Fund, Yasir al-Rumayyan, headlined the opening group in the first LIV Series Pro-Am.Ben Hubbard contributed reporting from Beirut. 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      Premier League Vote Targets Saudi Spending at Newcastle

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      The Premier League imposed a moratorium on sponsorships linked to investors only days after a Saudi-led group took control of one of its teams.Fearing that the arrival of another deep-pocketed ownership group from the Gulf might soon put even their own billionaire owners at a competitive disadvantage, Premier League teams voted Monday to restrict — for a short time at least — the new Saudi Arabian owners of Newcastle United from injecting some of their vast wealth into their newly acquired soccer team.The decision, reached at an emergency meeting of the league’s clubs, imposed a moratorium on teams’ signing sponsorship deals with brands or companies linked to their investors. The temporary rule change — to be in place for less than a month while a permanent one is considered — is not specific to Newcastle but is a clear sign of the worry among Premier League teams that a group led by Saudi Arabia’s Public Investment Fund could soon remake the economic and competitive state of the league.The clubs are concerned that Newcastle, now backed by resources of one of the world’s largest sovereign wealth funds, will quickly be able to buy its way to success in a manner similar to Manchester City, the Premier League team bought in 2008 by the brother of the ruler of Abu Dhabi. Manchester City financed its rise from mid-table strugglers to perennial champions partly through a series of sponsorship deals with companies tied to the United Arab Emirates.Those deals, with partners like Etihad Airways and Abu Dhabi’s department of culture and tourism, are the subject of an ongoing dispute about possible violations of Premier League cost-control regulations.The degree of concern among Newcastle’s rivals was clear when it came to voting on the new regulation on Monday: 18 teams voted for the temporary ban, with only Newcastle opposed to it. Manchester City, after consulting with its lawyers, abstained.With the moratorium in place, the Premier League has now asked for feedback from its teams while it considers introducing a permanent rule outlawing so-called related party sponsorships, or at least a requirement that such deals be vetted for fair-market value by industry experts.Manchester City is not the only team in the Premier League with sponsors linked to its investors; under its previous owner, Mike Ashley, Newcastle plastered its stadium, St. James’s Park, in advertising for his discount sportswear company.But the timing of Monday’s emergency meeting left little doubt about its focus: It came one day after Newcastle played its first game under its new ownership, and after home fans rose as one before kickoff to cheer the team’s new Saudi chairman.The takeover of Newcastle had been delayed for more than a year but finally got the go ahead after the Premier League said the P.I.F. provided “legally binding assurances that the Kingdom of Saudi Arabia will not control Newcastle Football Club.”The Premier League has declined to provide details of those assurances. The chairman of the multibillion-dollar fund is Mohammed bin Salman, the crown prince of Saudi Arabia and its de facto ruler, and Newcastle’s new chairman, Yasir al-Rumayyan, is the governor of the P.I.F. and the chairman of Saudi Aramco, the state-owned oil company.“Newcastle fans will love it but for the rest of us it just means there is a new superpower in Newcastle — we cannot avoid that,” Liverpool’s German manager, Jürgen Klopp, said last week when asked about the possible effect of an infusion of Saudi investment into one club. “Money cannot buy everything but over time they will have enough money to make a few wrong decisions, then make the right decisions, and then they will be where they want to be in the long term.”Team owners have privately fumed over the Premier League’s handling of the takeover, complaining that they were not informed about the progress of the sale until the transfer of ownership was announced on Oct. 7. Rival teams are also concerned, given the Premier League’s insistence that the P.I.F. is now viewed as separate from the Saudi state, that any sponsors from the kingdom not directly affiliated to the fund will not be barred regardless of the new rules.One version of a working document reviewed by The New York Times stated that “entities controlled by the same government” that had a stake in a Premier League team could not become a sponsor of that club. The Premier League declined to comment, and it has not made any public comment on the Newcastle sale beyond its news release announcing that the deal had been completed.The Premier League has struggled in the past, however, to enforce its cost-control regulations. An investigation into whether Manchester City breached the league’s financial regulations has now stretched into its third year with little sign that a resolution is near. City filed a series of legal motions that slowed the process, drawing a rebuke earlier this year from a senior judge who wrote, “It is surprising, and a matter of legitimate public concern, that so little progress has been made after two and a half years — during which, it may be noted, the club has twice been crowned as Premier League champions.”The type of financial regulations now being discussed by the Premier League are similar to rules that a group of 12 leading European teams had sought to include this spring in the failed effort to create a European Super League.Several of the clubs involved in the Super League planning, including Barcelona, Real Madrid, Manchester United and Liverpool, had expressed concerns about their ability to compete financially with teams — notably City and Qatar-backed Paris St.-Germain — who could draw upon seemingly bottomless resources from outside of the game. “Club revenue must be obtained on an arm’s length basis,” one of the regulations in the Super League plans stated. Teams that broke those regulations faced permanent expulsion from the competition.Some of those same cost-control ideas, though, are now on the table at the Premier League, which will soon face outside scrutiny of its operations as well. Britain’s government this spring appointed a lawmaker, Tracey Crouch, to review soccer governance. Crouch has suggested that she will recommend the appointment of an independent regulator for the sport. More

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      In Newcastle, Songs Drown Out the Hard Questions

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      As long-suffering fans cheered the arrival of Saudi riches at their club, talk of the new owners’ plans and the current team’s flaws took the day off.NEWCASTLE, England — In the shadow of St. James’s Park, a man in a flowing white thobe was standing on a chair outside Shearer’s bar, conducting a swaying choir. It cycled through all the newest numbers in Newcastle United’s songbook: the one about being richer than Manchester City, the one questioning the identity of Paris St.-Germain, the one that just goes: “Saudi Mags.”As their voices resounded along Strawberry Place, gathering strength as more picked up the tune, a group of men in kaffiyehs approached. One had a Saudi flag draped over his shoulders. Another was carrying two portraits: one of King Salman, the head of the Saudi royal family, and one of Mohammed bin Salman, the country’s crown prince and de facto ruler.Instantly, the songs blended tunelessly into a cheer: It was assumed — though never actually established — that the man with the portrait was an actual Saudi, rather than a local, cosplay version. Members of the chorus wanted a handshake, a photograph. Some mimed bowing down in thanks. And then, plastic pints of lager in hand, they resumed the singing, louder and more jubilant than before.This was, in one sense, the day it all became real. Newcastle’s takeover by a consortium dominated by the Public Investment Fund — the sovereign wealth fund of the Saudi state, of which Mohammed bin Salman is chairman — is more than a week old, but, until Sunday, it remained something that existed only in the abstract.It was a news release. It was a stage-managed video of the financier Amanda Staveley and her husband, Mehrdad Ghodoussi, two minority partners in the deal who had been appointed — or appointed themselves — as its public faces, awkwardly meeting the players at the club’s training facility. It was something that had happened on paper and in the papers, but not yet in the flesh.Only with the first game of the new era could that change. Not because Newcastle, suddenly, would be a particularly good team: The players would still be limited, the squad fragile, the manager still unpopular, the standings still more than a little ominous after a 3-2 defeat to Tottenham. It would change because Staveley, Ghodoussi and, in particular, Yasir al-Rumayyan, the governor of the P.I.F. and Newcastle’s new chairman, would be in attendance at St. James’s Park. Only then would this new future, the one that the club’s fans have been awaiting for more than a decade, slip from the realm of the theoretical into something tangible.Callum Wilson got Newcastle off to a flying start by scoring in the second minute.Scott Heppell/ReutersNewcastle’s new Saudi chairman, Yasir al-Rumayyan, lower left, sat with the minority owner Amanda Staveley, right.Peter Powell/EPA, via ShutterstockBuoyant before the match, they and the crowd were soon watching Tottenham attackers slice through their team.Peter Powell/EPA, via ShutterstockThat is soccer’s great skill, of course, its ability to bend and twist and adjust to any new reality. There is no story line too outlandish to be folded into its sweeping, infinite script, no limit to the willing suspension of disbelief, no line in the sand, no beyond the pale.The biggest club in the world imploding because of its own hubris? Write it up. A yearslong plot to change the face of the sport that is destroyed in 48 hours? Just a regular Tuesday. One of the world’s largest investment funds buying a club that employs Joelinton so as to burnish the image of a repressive autocracy? Fine, why not?There is an adaptability that comes with having no moral compass. Not only can soccer tolerate almost any twist, no matter how improbable, it can also do so in a matter of hours, turning what might once have been unthinkable into the way things have always been in the space of a 90-minute game. How else could nation states use the Premier League as a proxy stage for their geopolitical strategies.And yet at St. James’s Park on Sunday afternoon, even as reality bit, it was impossible to escape the strangeness of the whole scene. There were the children, outside, with their homemade headdresses. There were the teenagers with the Saudi flag cast across their shoulders. There were the men in robes, adulation for their new owners in the form of cultural appropriation.Then, strangest of all, as Newcastle’s longest-standing and longest-suffering fans in the Gallowgate End unfurled a banner of defiance — quoting the local singer Jimmy Nail and his description of this city as a “mighty town” — the stadium’s public-address system cut in and asked the stadium to give a “warm Geordie welcome” to al-Rumayyan.As one, the fans rose and turned to face the directors’ box, cheering and applauding for 20, 30 seconds. Newcastle has always romanticized its heroes, perhaps more than most: It is a club that carries the memories of Jackie Milburn and Kevin Keegan and Alan Shearer on its lips at all times.There is a banner, slung from a railing in the stadium’s East Stand, that features a quotation from and an image of another of those heroes: Bobby Robson, a beloved former manager. A club, it runs, “is the noise, it’s the passion, the feeling of belonging.”That is exactly what Saudi Arabia has bought with Newcastle. It is exactly why it has bought Newcastle: so that its emissary might get the sort of reception Shearer or Keegan might get barely a week into his association with the club.There was, in the end, only one element that remained reassuringly familiar: the game itself. Newcastle took the lead after not quite two minutes, St. James’s Park melting into outright mayhem, before slowly, surely, fading from view.Tottenham took control of the match, and silenced the crowd, with three first-half goals.Peter Powell/EPA, via ShutterstockTottenham Hotspur, supposed to be here as nothing but guests at its host’s party, scored three times in a first half delayed after a fan collapsed in the stadium’s East Stand. The players had to summon assistance from Newcastle’s medical staff when it became clear the situation was serious. The fan was transferred to a hospital, it was announced.There was little mood for jubilation after that. The stadium fell quiet, almost contemplative, rousing itself only to demand the manager, Steve Bruce, be fired immediately. There are limits, it would appear, even to Newcastle’s sentimentality. This was Bruce’s 1,000th game as a manager. He is from Newcastle, and supported the team as a child.On Sunday, his Magpies were jeered off the field. That has happened a lot around here, over the last few years. It is that which the fans are hoping to escape; it is the new ownership group’s ability to deliver a different sort of future that persuaded some to don fancy dress, and many more to choose to turn a blind eye to why, exactly, Saudi Arabia might want to buy a Premier League soccer team. They are happy to be Saudi Mags, now, to tolerate any amount of strangeness in the hope of a richer, better reality. More