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    WNBA’s Popularity Booms but Money for Players Hasn’t Kept Pace

    Fans and brands have embraced the league, but rules have kept its growing financial success from fully trickling down to the players.Allisha Gray is a 29-year-old guard for the Atlanta Dream. She is six feet tall, speaks with a central Georgia drawl and smiles as if she’s keeping the best secret.During the W.N.B.A.’s All-Star weekend, she jumped into a whole new tax bracket. Her salary this year is $185,000, but she earned an additional $115,150 on Friday by winning the league’s 3-point contest and skills competition.The W.N.B.A. awards $2,575 to each winner in its skills competition and its 3-point contest, but most of Gray’s windfall came courtesy of a deal announced the day before between the players’ union and the insurance company Aflac, which agreed to pay $55,000 per winner.Her situation illustrated a theme of the league’s All-Star festivities. There is more money than ever coming into the W.N.B.A. from sponsors, ticket sales and new media rights deals, like the ones announced on Wednesday, which are expected to be worth six times what its current deals are. The presence of the rookies Caitlin Clark and Angel Reese has exponentially increased interest in the league this season, and many fans of those two players have stayed to watch the rest of what the league has to offer.But the W.N.B.A. has never been profitable. The league’s financial health has been shaky for most of its 28 seasons. Because of that, player salaries and benefits, which are outlined in the collective bargaining agreement, are a fraction of what their male counterparts in the N.B.A. receive.As its popularity booms, the W.N.B.A. has made some concessions to players beyond the collective bargaining agreement, but it isn’t quite ready to fully loosen its purse strings. Some owners would also like to make serious investments in players, but league rules protecting competitive balance often don’t allow for that.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    N.B.A. Announces Lucrative Rights Deals With Disney, Comcast and Amazon

    The league rejected a bid by Warner Bros. Discovery to match Amazon’s offer.The National Basketball Association announced new rights agreements with Disney, Comcast and Amazon on Wednesday after rejecting a rival bid by Warner Bros. Discovery that would have kept games on its TNT network, which has broadcast the N.B.A. since the 1980s.The companies will collectively pay more than $76 billion over 11 years, according to four people familiar with the negotiations who spoke on the condition of anonymity to discuss the financial details. That will substantially increase the league’s annual revenue and reflects the continued importance of live sports programming even as streaming has reconfigured the entertainment industry.In making the announcement, the league said it had rejected Warner Bros. Discovery’s bid this week to match Amazon’s offer for its share of the package.“Throughout these negotiations, our primary objective has been to maximize the reach and accessibility of our games for our fans,” the league said in a statement. “Our new arrangement with Amazon supports this goal by complementing the broadcast, cable and streaming packages that are already part of our new Disney and NBCUniversal arrangements.” (NBCUniversal is owned by Comcast.)“All three partners have also committed substantial resources to promote the league and enhance the fan experience,” the statement added.The new deals, which include N.B.A. and some W.N.B.A. games, will take effect with the 2025-26 season and are more than two and a half times the average annual value of the league’s current rights agreements.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    ‘The Interview’: Joel Embiid Believes He Could Have Been the GOAT

    If all goes according to plan, the star-laden American men’s basketball team will romp to a gold medal at the Paris Olympic Games next month. Which means that for one of the team’s linchpins, the Philadelphia 76ers star Joel Embiid, the most complicated challenge may have been choosing to play for the United States in the first place.Embiid, who is 30, is a native of Cameroon who also holds French and American citizenship. France aggressively courted Embiid, and his decision to instead join the U.S. team led to withering criticism from the French basketball community. (Cameroon’s team did not qualify for this year’s Games.)Listen to the Conversation With Joel EmbiidThe N.B.A. star talks Philly cheesesteaks, Twitter trolling and playing for Team U.S.A. over France in the Olympics.Subscribe: Apple Podcasts | Spotify | YouTube | Amazon Music | NYT Audio AppBut things never go easily for Embiid. He is one of the sport’s best players but also something of a Sisyphean figure. For all his success — including an M.V.P. award in 2023 and multiple scoring titles — he has never achieved the N.B.A.’s biggest prize: a championship. The Sixers have repeatedly fallen short in the playoffs, at times in heartbreaking fashion. Then there’s the churn: During his tenure, the team has seen coaches, star players and general managers come and go. And Embiid himself can’t seem to avoid injury. (Shortly after Embiid and I spoke, the 76ers did sign another star player, Paul George. So there’s reason to hope, Philly fans!)That combination of iffy management and just plain bad luck have cast the shadow of unfulfilled potential over Embiid’s decade-long career. So in some ways, the Games are a chance for a little redemption. Although based on his past experience, Embiid told me he is expecting adversity instead.Can you talk about what it means for you to be playing for the United States? It means a lot. I’ve spent half of my life here. I’ve got a great family, great wife, my son, so it just made a lot of sense. I’ve been given the opportunity to be here and accomplish a lot. More

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    WNBA Players Seek Expert Advice as They Assess Next Union Contract

    With the league’s popularity rising, players have never had more leverage when it comes to issues like salaries, travel accommodations and revenue sharing.W.N.B.A players have never had more leverage than they have right now.A sparkling rookie class, headlined by Caitlin Clark and Angel Reese, has catapulted a league that was already growing into a new stratosphere in terms of popularity and visibility. Attendance and viewership records are being shattered, and everyone wants to know why the players’ salaries aren’t higher. The league is about to receive a windfall from a newly negotiated media rights deal which is expected to earn it at least six times what it does in the current deal, according to a person familiar with the numbers who spoke on condition of anonymity because the deal has not been finalized.It would seem an ideal time to take advantage of the opportunity they have this fall to opt out of their collective bargaining agreement, two years before it is set to expire.But the players’ union doesn’t want to be too hasty. So last month, it created a five-person advisory committee consisting of lawyers, academics and financial and media professionals to help its members parse the decision.“What we need to do as players and as part of the P.A. is we make a united decision, but also listen to the pros and the cons both ways,” said Breanna Stewart, forward for the New York Liberty and the league’s most valuable player last season. “Staying in, opting out — what are our goals going forward, especially after the things that have changed this year?” said Stewart, a vice president for the union.The advisers are Claudia Goldin, a Harvard professor who won the Nobel Prize in economics last year for her work on women in the labor market; W. Charles Bennett, a former F.B.I. agent, as well as an accountant and fraud investigator; Deborah Willig, managing partner at the Philadelphia law firm Willig, Williams and Davidson, who has negotiated on behalf of other players’ unions; Tag Garson, a longtime executive in sports and entertainment; and David Cooper, a communications specialist and professor at New York University.The professional credentials of the advisory group are a sign of the importance the union is placing on the next contract. Travel arrangements — players hope to codify charter flights into the next C.B.A. — salaries and the structure of revenue sharing are expected to be significant issues.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    NBA Agrees to Massive Rights Deals With Disney, Comcast and Amazon

    The agreements, set to begin after next season, could potentially pay the league about $76 billion over 11 years.The National Basketball Association’s Board of Governors has approved a set of agreements for the rights to show the league’s games, Commissioner Adam Silver said on Tuesday, moving one step closer to completing deals that would reshape how the sport is watched over the next decade.Mr. Silver declined to discuss any financial details or even the companies involved, though there have been reports for months that Disney, Comcast and Amazon were close to deals with the league. TNT, which is owned by Warner Bros. Discovery, has shown N.B.A. games since the 1980s, but its prominent on-air personalities like Charles Barkley talked during the playoffs about how they worried that the network would lose the rights after next season, the last covered by the current nine-year TV deal.The companies are expected to pay the N.B.A. a total of about $76 billion over 11 years. On average, ESPN would pay the N.B.A. about $2.6 billion annually, NBC around $2.5 billion and Amazon roughly $1.8 billion, according to three people familiar with the agreements, who spoke on the condition of anonymity to discuss the financial details.The Board of Governors voted to approve the deals at its yearly meeting in Las Vegas. The N.B.A. must now present the deals to Warner Bros. Discovery, and once that happens, the company will have five days to match one of them to remain in the mix.“We did approve this stage of those media proposals, but as you all know there are other rights that need to be worked through with existing partners,” Mr. Silver said.Warner Bros. Discovery was expected to try to match Amazon’s offer, according to two people familiar with the company’s thinking, who spoke on the condition of anonymity because of the delicate nature of the negotiations.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Before LeBron and Bronny, These Fathers and Sons Made Sports History

    The Los Angeles Lakers are poised to have the first father-son N.B.A. duo in league history. But other dads and sons have played pro sports together as well.When the Los Angeles Lakers selected Bronny James, 19, in the second round of the N.B.A. draft on Thursday night, the team set up an intriguing story line. Next season, he could play in the same lineup as his father, the 39-year-old superstar LeBron James.While there have been many great parent-child combos in sports history — Bobby and Barry Bonds in baseball; Peter and Kasper Schmeichel in soccer; Pamela, JaVale and Imani McGee in basketball — seldom do they play at the same time, much less on the same team.But at least on a few other occasions, the stars have aligned to make it possible.The Ageless Gordie Howe and SonsGordie Howe retired from hockey at age 43 after an illustrious career. But when his sons Mark and Marty joined the Houston Aeros of the World Hockey Association three seasons later, he could not resist.“They knew my greatest wish has always been to play pro hockey with my sons,” he said, “and when they asked me, ‘Would you be interested?’ I said, ‘Hell, yes.’”His return proved not to be a brief cameo. Astonishingly, he played with his sons for seven seasons, moving on to the New England Whalers, who joined the N.H.L. for the 1979-80 season as the Hartford Whalers. Howe Sr. was skating on major league ice at 51.He played 80 games with the Whalers in his final season, scoring 15 goals before finally hanging up his skates. “I think I have another half-year in me,” he declared at the announcement.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    As N.B.A. TV Deal Nears, Warner Bros. Discovery Is on the Outside

    The company’s TNT channel and the N.B.A. have long been inextricably linked, but that may end after next season. Plus, Charles Barkley is retiring.Warner Bros. Discovery executives thought they had given the National Basketball Association a proposal it would accept.In April, after months of negotiations, the company made an offer to pay billions of dollars to the league for the rights to continue showing its games on TNT, as well as its Max streaming service. TNT has shown N.B.A. games since the 1980s, and its “Inside the NBA” is widely considered one of the best-ever sports studio shows.But with the end of Warner Bros. Discovery’s exclusive negotiating window looming, the N.B.A. insisted on changing the package of games the company would receive, according to two people familiar with the negotiations, who spoke on condition of anonymity to discuss the private dealings. Warner Bros. Discovery balked, and while the two sides have continued negotiating, the company now finds itself on the verge of losing the rights to televise the sport with which it has become inextricably linked. And on Friday night, the beating heart of “Inside the NBA,” the Hall of Famer Charles Barkley, said he would be retiring from TV after next season.“The first thing anybody thinks about when you say TNT is the N.B.A.,” said John Skipper, the former president of ESPN.Media companies, including Warner Bros. Discovery, were prepared for bruising negotiations with the N.B.A. Sports rights remain an extremely valuable commodity for traditional TV networks, and companies increasingly also see them as a way to attract more subscribers to their streaming services.The league made clear it wanted a sizable increase on the roughly $2.66 billion in total it receives annually, on average, from Warner Bros. Discovery and ESPN under its current rights agreements, which went into effect in 2016. Executives at those companies knew if they wanted to retain N.B.A. rights they would have to pay more for fewer games so that the N.B.A. could create a third package of games to sell.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    The N.B.A. Sees Its Future in Africa

    The league has spent hundreds of millions of dollars to cultivate an immense potential fan base on the continent and develop future stars.On an outdoor basketball court surrounded by seashell-scattered sand last month, a man coached a group of teenage girls through a drill. The staccato pounding of their dribbles alternated in the hot air with a tinnier sound in the distance: men hammering nails into wood while a bleating white billy goat looked on.Listen to this article with reporter commentaryThe coach, Abibou Sall, 34, instructed his players to dribble along the sideline, first with their left hands, then their right. Don’t look down at the ball, he told them, wanting the girls to learn to trust their hands.Sall is a physical trainer for the Pikine Basket Club, which practices at the Jacques Chirac Center. About 600 children play basketball at this recreational center in Pikine, a suburb bordering Dakar. The youngest players, ages 6 to 7, are introduced to the game on mini hoops. The oldest are 18. Sall is also a die-hard fan of the National Basketball Association.It is a picture that would delight the N.B.A. — a devotee of its league teaching basketball to youngsters on a continent in which it sees tremendous economic opportunity.Recently, after finishing with his club duties, Sall had been staying up late to watch the playoffs — the games often start after 11 p.m. local time — even after his favorite player, LeBron James, was eliminated in the first round.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More