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    On the First Day of US Open, All Eyes Are on Serena Williams

    There are 63 other matches on opening day, but they have been relegated to the background as Williams prepares to play what could be her final singles match.Iga Swiatek is seeded No. 1 for the first time this year at the U.S. Open and is trying to secure her first Grand Slam title somewhere other than the red clay of Roland Garros.But on the eve of the U.S. Open, Swiatek had another priority: finally working up the courage to meet Serena Williams, a formidable champion whom Swiatek said made her feel like “a kid from kindergarten just looking at her.”On Sunday, Swiatek posted a photograph of her with Williams on her social media accounts: “This is the highlight of my day,” Swiatek wrote on Twitter. “Congratulations on your amazing journey and legendary career @serenawilliams. Huge respect for everything you have done for our sport.”It has been that sort of buildup to this year’s final Grand Slam tournament. There are an abundance of established and emerging players and story lines at the U.S.T.A. Billie Jean King National Tennis Center. But they are all relegated to the background for now as Williams, one of the greatest athletes of any generation, prepares to play what could be her final singles match on Monday night in the first round against the unseeded Danka Kovinic.Until this year, no Chinese man had qualified to play in the U.S. Open but two managed it this year — 25-year-old Zhang Zhizhen and 22-year-old Wu Yibing — and they are on Monday’s schedule after practicing together on Court 8 on Sunday with a small crowd of predominantly Mandarin-speaking fans applauding their efforts and besieging them for autographs and photographs when the training session ended.On Monday, Americans Elizabeth Mandlik and Brandon Holt, both children of U.S. Open singles champions, will make their own Grand Slam debuts. Mandlik, the daughter of Hana Mandlikova, will face Tamara Zidansek of Slovenia. Holt, the son of Tracy Austin, will face Taylor Fritz, the No. 10 seed and top-ranked American who is himself the son of former top 10 women’s player Kathy May.Also on Monday, Dominic Thiem, the 2020 U.S. Open men’s champion, will return to the tournament after missing last year’s Open with a serious wrist injury. He has a tough assignment against Pablo Carreño Busta, the smooth-moving Spaniard who has twice been a semifinalist at the U.S. Open and recently won the Masters 1000 tournament in Canada. But all those intriguing tennis stories will take a back seat to Williams vs. Kovinic, and even the other tennis players have been looking for opportunities to meet and catch up with Williams.“I watch her my whole life,” Swiatek, the 21-year-old Polish star, said of the 40-year-old Williams. “Basically she was everywhere, because she always won and was somewhere in the semifinals or the finals. I didn’t always feel like I’m this kind of player who can play similar tennis, because she always seemed so strong, really stronger than any of her opponents physically. But mentally for sure, she’s the one who’s going to show you how to use your position and how to kind of intimidate with being No. 1. I’m trying to do that. I don’t know if it’s going well or not.”Serena Williams’s Farewell to TennisThe U.S. Open could be the tennis star’s last professional tournament after a long career of breaking boundaries and obliterating expectations.Decades of Greatness: Over 27 years, Serena Williams dominated generation after generation of opponents and changed the way women’s tennis is played, winning 23 Grand Slam singles titles and cementing her reputation as the queen of comebacks.Is She the GOAT?: Proclaiming Williams the greatest women’s tennis player of all time is not a straightforward debate, our columnist writes.An Enduring Influence: From former and current players’ memories of a young Williams to the new fans she drew to tennis, Williams left a lasting impression.Her Fashion: Since she turned professional in 1995, Williams has used her clothes as a statement of self and a weapon of change.For Swiatek, Williams’s ability to juggle outside interests and motherhood with her tennis career have been a “great example.”“I think it’s great that we have somebody like that in our sport who cleared the path and showed us that you can do anything,” she said. “The sky’s the limit.”Naomi Osaka, a former No. 1 and two-time U.S. Open champion trying to recover her mojo after an unsuccessful stretch, spent more of her news conference on Friday answering questions about Williams than any other topic.“I think that her legacy is really wide to the point where you can’t even describe it in words,” Osaka said. “She changed the sport so much. She’s introduced people that have never heard of tennis into the sport. I think I’m a product of what she’s done. I wouldn’t be here without Serena, Venus, her whole family. I’m very thankful to her.”Grigor Dimitrov, the 17th seed in the men’s draw, catching up with Serena Williams during a practice session on Sunday.Julian Finney/Getty ImagesOsaka’s family did use the extraordinary success of the Williamses as a “blueprint,” according to Osaka’s father Leonard Francois.Naomi Osaka made her Grand Slam breakthrough by upsetting Serena Williams in the 2018 U.S. Open final in a match where Williams was penalized a game after a series of code violations by chair umpire Carlos Ramos. Osaka ended up in tears at the on-court awards ceremony amid boos from the stands, which were not directed at her but at the way the final had unfolded.She and Williams have long since moved on from that traumatic evening and developed a strong intergenerational connection.When Williams played (and lost) in the first round of the Western and Southern Open earlier this month to Emma Raducanu, Osaka was in the stands, eager not to miss the opportunity after Williams had announced that the end of her playing career was imminent.“I remember seeing an interview she did, I don’t know what it was, like an on-court thing, that if she retires, she’ll never tell anyone,” Osaka said. “I was really scared: Dang, when is the last time she’s going to play? Just to see her announce it and let people appreciate her legacy is really cool.”Monday night will not be the last chance to do so: Win or lose against Kovinic, Serena is entered in the women’s doubles with her older sister Venus Williams.But Monday night should be quite a moment, a sporting and cultural happening that comes on the 25th anniversary of Arthur Ashe Stadium, still the biggest permanent tennis venue in the world with its capacity of 23,771.While Venus, unseeded, reached the women’s singles final the year Ashe Stadium opened in 1997, Serena did not get to play a match in the main stadium. But she did make her Grand Slam and U.S. Open debut, losing in the first round of doubles with her sister to Kathy Rinaldi and Jill Hetherington.A quarter century later, Venus, 42, and Serena are the only women in this year’s draw who also played in the 1997 Open.It is a moment to celebrate, an era to commemorate, and though there is no shortage of matches on Monday worth watching closely, there can be no doubt about which match is generating the biggest buzz. More

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    In Comebacks, Serena Williams Showed ‘You Can Never Underestimate Her’

    Big moments on the biggest stages cemented Williams’s reputation as the queen of comebacks.During the 2012 U.S. Open final, Serena Williams was so close to losing that the idea of a comeback seemed out of the question.Her opponent, Victoria Azarenka, had gone up 5-3 in the final set, giving her numerous ways to put Williams away.“I was preparing my runners-up speech,” Williams said.Instead, she delivered what became a signature comeback of her career, breaking Azarenka’s serve twice and winning the championship without losing another game.The significance of that victory went beyond the title itself, as it turned around a year in which she had lost in the first round of the French Open. And as Williams comes close to retiring, that win illustrates how many fans will remember her tennis career — Williams coming back time and again under difficult circumstances.Here are some of the moments that helped Williams build that reputation.Australian Open, 2007Dean Treml/Agence France-Presse – Getty ImagesAfter struggling with a knee injury for much of 2006, Williams went into the 2007 Australian Open unseeded and ranked No. 81. But she went on to win the tournament, defeating Maria Sharapova.“She goes months without playing a match, loses in a tuneup and then runs the table,” Jon Wertheim, a Tennis Channel commentator and author, said.Pam Shriver, an ESPN tennis analyst, said that Williams entered the Australian Open that year in poor shape, but that by the end of the tournament, “she almost looked like a different player.”“That was one of the most memorable comebacks that I can remember that resulted in a major championship,” Shriver said.After the match, Sharapova said to the crowd in Rod Laver Arena that “you can never underestimate her as an opponent.”“I don’t think many of you expected her to be in the final, but I definitely did,” Sharapova said.2011 Health ScareChris Trotman/Getty ImagesIn February 2011, Williams was hospitalized with a pulmonary embolism. Williams recovered in time to play Wimbledon, and later revealed the seriousness of her health scare.“I was literally on my deathbed at one point,” Williams said at the time. The circumstances, she said, changed her perspective, and she went into Wimbledon that year with “nothing to lose.”Serena Williams’s Farewell to TennisThe U.S. Open could be the tennis star’s last professional tournament after a long career of breaking boundaries and obliterating expectations.Decades of Greatness: Over 27 years, Serena Williams dominated generation after generation of opponents and changed the way women’s tennis is played, winning 23 Grand Slam singles titles and cementing her reputation as the queen of comebacks.Is She the GOAT?: Proclaiming Williams the greatest women’s tennis player of all time is not a straightforward debate, our columnist writes.An Enduring Influence: From former and current players’ memories of a young Williams to the new fans she drew to tennis, Williams left a lasting impression.Her Fashion: Since she turned professional in 1995, Williams has used her clothes as a statement of self and a weapon of change.Williams made it to the round of 16. Then, she won her next two tournaments, the Bank of the West Classic in California and the Rogers Cup in Canada. She finished her year by reaching the U.S. Open final, where she lost to Samantha Stosur.“That comeback was unbelievable,” Shriver said. “No matter the score, no matter whatever, she still thought she could win.”2012 Summer RunDoug Mills/The New York TimesWilliams was eliminated from the 2012 Australian Open in the round of 16, and she was upset at that year’s French Open, where she was knocked out in the first round.“When she lost in the French Open in the first round, the career buzzards came circling,” Wertheim said. “There were plenty of times her career was supposed to be over, and she came back. The obvious one is 2012.”Williams responded to the losses by training under a new coach, Patrick Mouratoglou, who went on to work with her for the next decade.And after that French Open, Williams went on a streak. She won Wimbledon before taking the gold medals in women’s singles and doubles at the London Olympics, and then she delivered her win against Azarenka at the U.S. Open, “playing some of the most inspiring tennis of her career,” Wertheim said.French Open, 2015Clive Brunskill/Getty ImagesAt the French Open in 2015, Williams lost the first set of three consecutive matches. Each time, she came back to win in three sets.“Opponents were points away from eliminating her, and Serena simply refused to go off the court anything other than the winner,” Wertheim said.Williams went on to win the semifinal while dealing with a bout of the flu.The day after the semifinal, still sick, Williams said she briefly thought about withdrawing from the final.“Out of 10 — a 10 being like take me to the hospital — I went from like a 6 to a 12 in a matter of two hours,” she said at the time. “I was just miserable. I was literally in my bed shaking, and I was just shaking, and I just started thinking positive.”Williams won the final for her 20th major singles title.Pregnancy ComebackClive Mason/Getty ImagesIn 2017, Williams surprised the tennis world when she shared that she had won that year’s Australian Open while she was close to two months pregnant.Williams missed the rest of the 2017 tennis season, and had another major health scare after she gave birth to her daughter, Alexis Olympia Ohanian. Williams was bedridden for her six weeks after she had blood clots in her lungs. Severe coughing caused her cesarean section wound to open. And doctors found a large hematoma, a collection of blood outside the blood vessels, in her abdomen.She returned to tennis in 2018, when she reached the Wimbledon final (where she lost to Angelique Kerber) and the U.S. Open final (where she lost to Naomi Osaka). The following year, she reached the Wimbledon final (losing to Simona Halep) and the U.S. Open final again (losing to Bianca Andreescu).“To have a child in the north half of your 30s and reach four major finals is an extraordinary feat that hasn’t gotten the full due,” Wertheim said.The Farewell ComebackHiroko Masuike/The New York TimesWilliams was forced to withdraw early in her first-round Wimbledon match last year because of an injury. She was given a standing ovation as she walked off the court in tears, as many began to wonder whether it would be the last time Williams would appear at the All England Club.She returned to Centre Court at Wimbledon this year but was defeated in the first round. She continued to struggle after that, losing early in the tournaments she has entered. At the National Bank Open in Toronto, Coco Gauff said that she was moved by how Williams has continued playing and “giving it her all.”“There’s nothing else she needs to give us in the game,” Gauff told reporters. “I just love that.”Williams will attempt one more comeback at this year’s U.S. Open. Along with her singles draw, she will also play in the women’s doubles tournament, partnered with her sister Venus. While we wait to see how this comeback takes shape, one certainty, Shriver said, is that Williams will be playing with the support of her fans.“The crowd is going to be crazy,” Shriver said. “I think the noise on a Serena win will be some of the loudest noise we’ve ever heard at the U.S. Open.” More

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    Can Coco Gauff the Tennis Prodigy Become a Tennis Legend?

    Listen to This ArticleAudio Recording by AudmTo hear more audio stories from publications like The New York Times, download Audm for iPhone or Android.When Coco Gauff arrived in Paris in May for the French Open, she did not expect the tournament to be a milestone in her tennis career. It had already been a tough season: At its start, she flew across the globe to Australia, training and competing for four weeks, only to lose in the first round of the Australian Open. Not long before the French Open, she lost in the first round of a tournament on clay, the surface she would be playing on in Paris. Those kinds of early defeats were not what her fans anticipated from Gauff, who, three years earlier, at 15, proceeded, with astonishing grace and composure, to the fourth round of Wimbledon, defeating her idol Venus Williams along the way. Soon after that win, commentators seemed to be competing to hail Gauff’s promise. Chris Evert predicted she would win a Grand Slam championship, even at 18; John McEnroe declared that she would be No. 1. She was now on her fourth year of the tour, and although her skills were steadily improving, she had yet to meet those expectations.On the other hand — Paris. She loved Paris. She loved its croissants, which she ate with honey for breakfast, loved the Tuileries Garden outside her hotel where, now 18, she could walk by herself. To celebrate her graduation from high school, after 10 years of home-schooling, her team had her photographed against the backdrop of the Eiffel Tower, tossing her mortarboard cap in the air. The photo, posted on Instagram, pulled in as many congratulations as a big win on the court; Michelle Obama even shared the image on one of her own Instagram stories, adding, “The sky is truly the limit.”At the French Open, Gauff won the first set of her opening match 7-5, then sailed on that momentum to win the second 6-0. In her following match, she showed off the kind of reflexes at net that can make the sport almost comical, lunging right and left before striking the ball out of her opponent’s reach. In the quarterfinals, she defeated Sloane Stephens, the former U.S. Open champion, waiting her out, wearing her out; Gauff’s backhand, in particular, is fail-safe, even when she barely arrives at the ball in time to make contact. Gauff is so fast that Rick Macci, former coach to Serena and Venus Williams, described her as “a track star that has a tennis racket in her hand,” and she seemed to be literally gaining speed as she progressed through the tournament. In the semifinals, she unleashed the power of her serve — one of the fastest in women’s tennis — to close out the match. And then she was in the finals, the youngest woman to advance that far in a Grand Slam tournament since 2004, when Maria Sharapova, at 17, reached the finals of Wimbledon (and won). In the end, Gauff lost 6-1, 6-3 to Iga Swiatek, a Polish athlete, currently ranked No. 1, who had been on a winning tear for months. But Gauff’s ascent to the finals was the story of the tournament. “We’ve all been waiting for this,” Chris Evert tweeted, even as Gauff herself said that she was “a little bit in shock.” In an on-court interview this summer, Gauff said she felt that she and Naomi Osaka were the future of the game, before catching herself with a giggle. “Actually, I don’t know,” she said. “The future is probably already here!”If so, the timing is ideal for tennis: Earlier this month, Serena Williams announced she would stop competing at some point after the U.S. Open. The decision would leave the sport bereft of not just her charisma and greatness but also the blockbuster ratings and crowds those qualities reliably draw. Men’s tennis, too, rests precariously on legends whose era will surely wane soon enough: Djokovic is 35; Nadal, 36; Federer, 41. “I grew up watching her,” Gauff said of Williams shortly after the news broke of her retirement. “I mean, that’s the reason why I play tennis.” Watching the Williams sisters dominate a sport that is still predominantly white allowed her to believe she could do the same, she said. Gauff has been proclaimed the heir to the Williams sisters ever since she defeated Venus at Wimbledon, a comparison that she resisted, even as she acknowledged the honor. “I understand why people compare us, but I think it’s just important that I want to be known as Coco,” she said at the 2021 French Open.The nature of Gauff’s sports celebrity is already distinct, a reflection of the era in which she has come of age, the generation she’s a part of and her own appealing big-sister sensibility. Gauff has a keen awareness of the public self she helps construct on social media. (After she rolled her ankle and was forced to withdraw from the Western and Southern Open in Cincinnati in mid-August, Gauff tweeted to her many well-wishers: “I promise I am ok! The world is not ending lol!”) She also has a sense of urgency about social justice; she was just 16 when she spoke at a rally for Black Lives Matter in her hometown, Delray Beach, Fla. And Gauff has shown consistent composure on the court, even as the burdens for a young tennis star have never been heavier. Tracy Austin, Monica Seles and Martina Hingis all won Grand Slam tournaments by the time they were 17; but they competed in an era when the women’s game demanded less physical strength and training and was less all-consuming. (Austin continued attending high school; Mary Joe Fernandez, a former top player and an ESPN commentator, says she competed for years on the tour without ever doing a push-up.) And although they were all major stars, they were spared the steady toxic blowback of thousands of unedited digital commenters slinging insults about their game, their looks, even their race. Gauff seems poised to keep building on the strengths that have propelled her to a career-high No. 11 ranking in singles; in doubles, as of this month, she is the No. 1 player in the world. Gauff has the benefit of millions of dollars in endorsements and prize money and a signature sneaker from New Balance — but as she heads to the U.S. Open, which starts on Aug. 29, she is still only 18, a precarious age when many young people toggle between a sense of invincibility and utter insecurity. The weight of what she carries would be a lot for anyone, but maybe especially for a young woman like Gauff; she knows from personal experience that so many girls are watching her, waiting for greatness that could encourage their own. Many are looking to Gauff — a young player who offers the excitement of potential along with exceptional athleticism and an ease with the public — to be the new face of American tennis, to be an inspiring figure even for young people who never pick up a racket. But before she can fully realize her own dreams or anyone else’s, Gauff has to do one thing she has not yet accomplished at the highest level: She has to win.Coco Gauff, around 2015, with her parents, Corey and Candi, and her younger siblings Codey, left, and Cameron.Photograph from the Gauff familyTen years ago, Coco’s father, Corey Gauff, then a vice president of a health care company in Atlanta, called his wife, Candi. He had been hitting with his daughter since she was 6, and at 7, she started working with a tennis pro for at least two hours a day, several days a week. Now that she was 8, he’d seen enough. His daughter had been saying that she wanted to be the greatest of all time since she was 4; they took her at her word. He thought he could turn his daughter into a champion, he told his wife — but they would have to commit. Corey Gauff had played basketball at Georgia State; Candi set a state record in the heptathlon in high school before attending Florida State on a full scholarship for track. Before devoting her efforts to track, Candi, as a child, was a gifted gymnast. Her mother had invested in gymnastics classes for her; but she never entertained the possibility of moving her daughter, as one coach suggested, to a city where she could get more expert training. Candi Gauff often wondered how much further she could have gone if she had been able to commit to athletic greatness. Coco’s tennis instructor agreed that she had the makings of a champion — the focus, the love of the game, the easy athleticism. “Let’s give it a year,” Corey told his wife. They would go all out, Williams-family style, moving to Delray Beach, a tennis mecca where he and his wife grew up; they would pull Coco out of school and have her train with the best. Candi, an elementary school teacher, would quit her job to support their daughter’s home-schooling, and Corey would oversee her tennis career. In 2012, when she was 8, they moved in with Candi Gauff’s parents, who were not thrilled at the extremity of their choice. This is what we’re doing, Candi told them, and it’s not up for discussion.A decade later, the Gauff family still lives in Delray Beach, but in their own home. “No regrets!” Corey Gauff said. He smiled, settling into the relief of an air-conditioned room at the Delray Beach Tennis Center, where Coco often trains. Minutes earlier, he was on the court with Coco, a dutiful daughter who had bestowed on him, among other honors, one that every parent craves: She’d proved him right. By 10, she landed a spot at the training academy in France run by Patrick Mouratoglou, who is best known for working with Serena Williams. Gauff won the French Open junior girls tournament at 14, the youngest player to land that victory since 1994. Before reaching the finals of the French Open this year in singles and doubles, she made it to the singles quarterfinals of the same tournament in 2021. At the tennis center that morning in July, Gauff showed up for practice promptly at 7:30, clearly still waking up, but polite as she greeted the desk attendant and figured out what court she would be practicing on. Having wandered over to the court while inspecting her phone, she seemed happy to see, when she arrived, Alexis Antista, a trainer who works with the U.S.T.A. and occasionally with Gauff. As Gauff warmed up, Antista told her that the previous night she had a dream that she overslept and would be late for practice. That’s some serious anxiety, Gauff told her, not entirely joking. She started jogging around the court, her body slowly coming online. She laughed a little as she ran. “I’m thinking about your dream,” she called out to the trainer.In middle school, Corey attended a tennis academy in Delray Beach and even played, sometimes, at the site where Coco was now hitting, where a large banner near the entrance reads: “Go Coco Go!” It was a different story back in the early ’80s, when Corey and his cousins, as adolescents, sometimes played there. “I mean, when I was a kid, I used to try to come in with ball machines, and they’d be so nasty to me,” he said. Even now, almost everyone else playing at the center was white, with the exception of 15 or so children, a majority of them Black, who were attending a tennis camp funded by a local foundation. During a water break, some of them stared at Gauff as she pounded her serve on the court next to them, their gazes unwavering as they were called back to their own court for drills. Did they know who that was? One boy smiled shyly. “Coco,” he said.That morning in Delray Beach, Gauff’s father, arms folded, watched just off the court as she hit balls with Diego Moyano, a veteran coach who has worked with Top 25 players like Taylor Fritz and Frances Tiafoe when they were around Coco’s age. Corey Gauff called out pointers — “You’re taking that big step a little close to the ball!” — that Coco took in without comment; at one point, I thought I heard a barely audible “I know.” Before the practice began, Moyano spoke with great animation to Corey, motioning with his arms as he explained the work he intended to do on Gauff’s forehand. That stroke has been, in the past, a looming limitation that commentators worried over; Moyano was trying to tweak it so that she could better respond to the flattest, fastest balls that come her way. “Yes, beautiful!” Moyano called across the net as she hit a succession of hard, pinpoint-accurate forehands. “Good job!” He was panting with effort as he returned her shots, sweating so much in the 90-degree heat that his sneakers would be soaked through well before the end of the grueling two-hour session. “Sorry,” Gauff said nearly every time she hit a ball past him. Gauff’s backhand is fail-safe, and she has been working to make her forehand more consistent.Arielle Bobb-Willis for The New York TimesGauff had been on the road for three months; now she was home for only a few days before heading to Atlanta to play two exhibition matches, a relaxed stop on the hard-court run-up to the U.S. Open in New York. Particularly in doubles, Gauff’s tennis shows an exuberance, an obvious joy in her quicksilver reflexes and on-the-spot inventiveness. In Delray Beach that day, however, her energy on the court was focused, even a little anxious, as she tried to execute Moyano’s suggestions. “I still haven’t learned how to play it,” she called out to Moyano. “I don’t want to miss my target in a match.” She followed two hours of practice with a 90-minute fitness workout, at which point she finally toweled off to head home for lunch. As Gauff packed up, Antista mentioned to her that she once enjoyed sitting near her father at a match. Oh, Gauff said, a hint of humor buried in her flat affect, was he telling you everything I was doing wrong? She deepened her voice a little: “ ‘Why is she hitting her forehand like that?’” Her mother is not a hands-on coach, but she was just as invested during matches, Gauff told Antista. “She prays,” Gauff said. “She bows her head when I serve.” (Or at least she assumed that’s what her mother was doing, she later clarified; maybe she just got too nervous to watch.) The two spoke about a team habit that seemed grounded in superstition — everyone in the family box had to sit in the same place they sat when Coco won the previous match. It was her father’s preference, Gauff explained, but it was her mother who made the request because, when her father gets tense, “he doesn’t know how to talk to people,” she said. Corey Gauff’s demeanor in the box was a work in progress after all these years; his wife and daughter were both trying to break him of impulses like pounding a fist into his own thigh when a point didn’t go her way. “She had to tell him,” Candi Gauff said of her daughter, “ ‘When you do like that, I’m trying to see if you’re upset or not, and then I’m not thinking about my game.’”Although Corey Gauff is forever trying to improve his tone of voice — he jokes that his natural instructional style is “command and control” — his coaching, from all accounts, has been consistently well-balanced. On the tour, he is known as Pops, a burly, middle-aged dad taking it upon himself to tell one player he needs a haircut or let another one know he needs to grow up and act like a man on the court. After Coco defeated Venus Williams at Wimbledon, Serena Williams, at a news conference, wished the Gauffs well. “I just love Coco and her family,” she said. “They’re just really sweet. Her dad is just a good guy.” Naomi Osaka expressed similar sentiments. “You guys raised an amazing player,” she said, looking up at the stands at the Gauffs, during her on-court interview, shortly after she defeated Gauff in the U.S. Open in 2019. Corey and his daughter pray together before every match — not for a win but for the continued good health of both players. (It would be “stupid to waste a prayer on results,” Coco told me, laughing a little at the thought of it.) The family, which signed with the same management firm that represents Roger Federer, has been cautious about overloading Gauff with endorsements, leaving her more free to focus on her game and her life outside it. Even her deal with New Balance is relatively low stress, without penalties for skipping tournaments.A camera once captured Corey Gauff talking to his daughter during a courtside coaching moment, when she was 15, and just a few points away from winning her first W.T.A. pro tournament in singles, in Linz, Austria. Although she was ahead, Coco was visibly agitated, overwhelmed by the stress of the moment. Her father leaned toward her, his eyes lit up, a smile just the right size on his face, offering her a confident patter of reassurance. “You’re not going to sprint to the finish line, we’re going to walk to the finish line,” he said, his voice gentle. “Take your mind to another place right now, OK? Remember we talked about that?” (Coco responded to this minute-long motivational speech in classic teenage mode: “What side do I need to hit to?” she asked as she stood up. “Just tell me something!”)Any time a sports parent is so invested in his teenage child’s professional success, tensions around control will inevitably emerge. In the first round of the French Open this year, Gauff seemed to be working something out on court after the chair umpire told her to stop her father from making movements with his hands that could be mistaken for coaching signals, which were not allowed. “We don’t have any signals, so I don’t know what you want me to tell him,” she said, firm but unfailingly polite. She made herself clear, but during a changeover, she came back to the umpire, at which point it seemed likely that the incident had sparked an internal conversation about something else. She was trying to make the umpire understand how little feedback she wanted from her father in those moments. “I’m just shocked — because even after the match, even since I was a kid, I told my dad: ‘Don’t say anything. Like, shut up.’” The umpire started to respond, but Coco kept talking, still respectful, but insistent. “So that’s why I’m shocked. After every match, I literally tell him: ‘I just want you to clap. Don’t say anything to me.’” She laughed the kind of laugh that’s half “this is ridiculous” and half “this is actually funny.” If the umpire expected her to dictate her father’s behavior, she said, “at that point, you can just give me a coaching violation, because I can’t control what he does with his hands.” She wrapped up with a slight non sequitur. “I’m just letting you know that it’s the first time a ref has said this to me, that’s all,” and then she walked toward the baseline, the set of her shoulders revealing the intensity of her emotion. She won the match without giving up a single game in the second set. About two years ago, Coco Gauff’s agent told her that he wanted her to be more conscious of what she was putting on her TikTok feed, with content that better reflected her as a professional tennis player. “That’s not what I am,” she told him. “I’m a girl who plays tennis.” For those looking for Gauff, the professional tennis player, they can find her on Instagram, where her feed is a steady stream of killer shots in slo-mo and glamour poses in European cities; it also features promotions for New Balance and a plug for her new NFT collection. But if her Instagram feed represents the professional, packaged Coco Gauff, her TikTok represents the personal one, a young woman who is decidedly more age-typical than the exceptionally mature person she usually reveals on the court or at news conferences. Until very recently, her TikTok feed has only occasionally been about tennis; it’s a point of pride for her that at one time she estimated that only about 30 percent of the people following her even knew she was a professional athlete. Judging from that feed, the life of Coco Gauff — a girl who plays tennis — entails reading fantasy novels that make her stare off into the distance; dressing up to cosplay manga characters; watching a peppy, pretty gamer named Valkyrae whose livestreams, she says, “got me through some pretty crap times”; wearing crop tops and drinking iced chai-tea lattes with oat milk, brown-sugar syrup and sweet-cream cold foam.Mixed in with Gauff’s every-girl TikToks are posts in which she sometimes lays bare a sense of vulnerability. “I kept trying so hard to fit in and I did not have any confidence,” read the text in one, with the hashtag #blackgirlmagic. Another TikTok describes herself in two separate shots: “Always includes everyone,” reads one, “because no one ever included her,” reads the other, along with additional text: “Maybe it’s because I was the loner home-school kid lollll.”Part of being a leader, for Gauff, entails acknowledging the ways that fragility and power can coexist in the same person.When we spoke in a meeting room upstairs at the Delray Beach Tennis Center, Gauff said that she genuinely liked having time alone — but that she sometimes questioned whether she should be more enthusiastic about spending time with friends. “Most of the time when my friends do ask me to hang out, I don’t want to,” she told me. It’s not just that she’s exhausted from touring, she said; part of what holds her back is how she sometimes feels after socializing. “I feel like I overthink things,” she explained. “I’ve been home-schooled since third grade, so it’s definitely, you know — I don’t know sometimes how to socialize, I guess, in a normal way. All my friends say I do fine, like I’m not weird or anything. But it’s just something that my brain thinks — that maybe I said something wrong or did something wrong or these people are watching. And you know, no one is watching, no one cares. But it’s definitely something I think about.” Gauff might have felt that way regardless of home-schooling; plenty of young people agonize over what they say or do at social events. But Gauff seemed to be thinking about a way that her early commitment to playing professionally might have shaped who she was now. She was also prepared to join, in her own teenage way, a conversation that has been underway about mental health in professional athletes. “Shoutout to my social anxiety for this one,” she wrote on one TikTok this summer. When one commenter wrote that she couldn’t have social anxiety because she played before thousands, she wrote back, sarcastically: “Thank you! I no longer have anxiety thanks to you, bud!” But she also commiserated with followers who wrote in about their aversion to socializing or how they felt when their friends ghosted them. Naomi Osaka recently said, via a tweet posted by the W.T.A., that Gauff was “the 1st player to message me” back in 2021 after Osaka announced her decision to withdraw from the French Open and talked about the depression and anxiety that she experienced on the tour. “I’ve never forgotten that,” Osaka tweeted about Gauff’s support. “I have so much love for her and I think she behaves well beyond her age.” Even before Osaka spoke about her struggles, Gauff had taken it upon herself in 2020, at 16, to talk openly about the emotional ups and downs that she experienced a couple of years earlier, as a young tennis prodigy. In an as-told-to post that appeared on “Behind the Racquet,” a website created by Noah Rubin, a professional tennis player, Gauff referred to herself during that period as “depressed.” She made it clear she had no regrets that she had continued to pursue professional tennis. But resolving to do so, at the time, she said, required “many moments, sitting, thinking and crying.” Shortly after the post appeared, her family quickly moved to correct the record, dismissing the word depression as a formal diagnosis that was not appropriate or accurate in her case. (Rubin acknowledged his role in the misunderstanding.) Corey Gauff told me that during that phase, Coco was “just tired.”Gauff, talking in the meeting room at the Delray Beach Tennis Center, made it clear that she did not think of herself as particularly hindered by social anxiety, but she did want to convey the idea that athletes who are extraordinary on the court can also struggle in ordinary ways. “It’s something different for me when I’m on the court and off the court,” she said. “And I’ve seen other athletes say the same thing. And because people find our job hard, they think that we should be able to adjust to this life, and deal with this life — that we are invincible. And because of the physical things athletes can do, they think it correlates to mental. And athletes do have to be mentally strong when they’re competing on the court. But I’m able to perform in tennis because it’s just what I’ve been doing my whole life. But there’s certain things in real life I kind of get anxious about. And I don’t think the two intertwine at all.” To be a tennis champion, in Gauff’s model, requires no pedestals or pretense; part of being a leader, for her, entails acknowledging the ways that fragility and power can coexist in the same person. Gauff, in May, at the 2022 French Open, where she advanced to the finals before losing to Iga Swiatek.Adam Pretty/Getty ImagesThe appeal of a prodigy is a power of its own. Prodigies burn with talent; they are all upside. But they are also in flux developmentally; they may not yet have the lung power to manage the thinness of the air at the very top. At a stage when young people most crave a crew, the teenage tennis star at a Grand Slam is alone on the court, on display, her every grunt registered, the control of her emotions a performance that commentators will critique for the entertainment of millions of unseen viewers. At Wimbledon this year, playing on Center Court, Gauff, lunging for a ball, landed in a spectacular spill on the grass. That she managed to bounce back up with a self-amused smile floored Mary Joe Fernandez, who took a fall like that, she said, when she was around 14 — and dreaded the prospect of playing on the slippery grass of Center Court at Wimbledon forever after. (Fernandez is married to Tony Godsick, who runs the agency that represents Gauff.)The field is filled with prodigies whom tennis commentators deemed the future of the sport, only to drift off course. Sometimes, they buckle emotionally under the pressure of celebrity; Jennifer Capriati, who reached the semifinals of Wimbledon at age 15, in 1991, was in drug rehab by the time she was 18. (She eventually revived her career, winning three Grand Slam titles in her 20s.) Athletes’ bodies change; they get driver’s licenses and are lured into social lives. Or their parents linger on too long as coaches without seeking additional professional support. Donald Young was the No. 1-ranked junior in the world in 2005, but he continued training at the tennis center outside Atlanta, where his parents worked as coaches, long past the point that U.S.T.A. officials felt was advisable. On the tour, he has so far topped out at No. 38. As tough as the tour is for prodigies, the pressure only mounts with time, says Martin Blackman, the general manager of player-and-coach development at the U.S.T.A., who has known the Gauff family since they moved to Delray Beach for Coco’s tennis. “What you have going for you when you’re young and you’re talented, is you’re hunting,” he said. “You’re not expected to win yet, so there’s not a lot of pressure on you. You’re playing with house money. You’re playing to win, and a lot of these more established players are playing not to lose. You’re in a much lower pressure scenario, and it’s a lot more fun.” When she first went pro at 14, Gauff could only defy expectations. “And then you get to the point where everyone has seen how good you are, and the expectations are there — you’re not surprising anybody anymore,” Blackman continued. “So, you know, then it tips a bit.” At that point, “the pressure can really mount internally and externally.” That’s when, for example, Tennis magazine weighs in. In January, the magazine’s website asked, as part of its Top 10 “burning questions” of 2022: “Is It Time for Coco Gauff to Deliver?” Members of the Gauff team have always felt that Coco has the leisure of youth, which means she has years to keep improving her skills before she comes close to suffering the limits of age. At the same time, they recognized that she hadn’t been winning tournaments, which was clearly the goal every time she played in one. After Gauff lost in the first round in Australia, her father waited until the worst of the disappointment was over and then laid down a challenge in the hotel room where she was staying. “If you want to beat everybody, you’ve got to work harder than everybody, and I told her, I just wasn’t convinced that we were working harder than everybody,” he said. “And if you want to get to that level, that’s got to be absolute. Because when you work the hardest, you’re supposed to win.” They resolved, in talking about it, that she was going to do more drills, spend more hours on the court and play more matches. In recent months, commentators have noted that Gauff has seemed more relaxed and at ease. Her reserves of mental strength seem deeper.The other major change they made was bringing on, in April, Moyano, who would be her full-time coach and travel with her on tour. When I asked Corey Gauff about this shift in her team, he said that nothing substantial had changed — that he’d always had professionals working with his daughter. He would remain highly involved and function as the general manager. But Coco made it clear that Moyano’s role was also intended to give her and her father a little bit of breathing room. “We were together on the court, at home and in between,” she said. “I think we both needed space from each other.” Gauff has two younger siblings who are often on her mind; they show up a lot on her TikTok, gamely dancing in sync with their sister or indulging her love of cosplay with a costume of their own. Cameron is only 9, but Codey, who is 14, is a serious athlete in his own right, considered among the top baseball catchers for his age nationally. Because Corey Gauff was traveling with his daughter, he watched most of his son’s games on an iPad. “I would say I did feel guilty,” Coco said. “You do feel bad that you’re taking all of a person’s time and you’ve still got two other people who need that time. So that’s another reason why I decided to get a coach.”In recent months, commentators have noted that Gauff, who has reached two quarterfinals and one semifinal in smaller tournaments since the French Open, has seemed more relaxed and at ease. Her reserves of mental strength seem deeper — she won one three-hour match in Toronto after a tiebreaker — even as she shows more lightness on the court. At one recent tournament, seconds after she won a match, she approached the chair umpire, who had an unusually sonorous tone. “You should be a voice actor!” she told him, as if this thought had been the only thing on her mind in the final moments of the match. “I’m serious!” she said. “You sound like a cartoon character — in a good way!” In Atlanta, at two exhibition matches, which don’t count toward a player’s rankings, she drew from the crowd’s energy and amplified it, pretending to be a ball girl in one match, and in another against Sofia Kenin, a former No. 4-ranked singles player, handing her racket to a ball boy who played match point for her (and won). Whatever social discomfort she might sometimes feel in ordinary life, “tennis is the one place I feel completely myself,” Gauff wrote in a reply on one of her TikToks. That ease in that environment is evident to anyone who has ever watched her with the crowd after a match, when she seems to enjoy every young fan, always noticing and commenting, with a smile, on a girl’s braids or a boy’s twin brother or a child’s glittery T-shirt.At the French Open, a reporter asked Gauff to talk about whatever perspective she had gained about her game over the years. “I put myself in a bubble to the point where it was, like, tennis, tennis, tennis, tennis,” Gauff replied, referencing the past. “My grandmother, she’s always like, ‘There’s more to life than this.’” She came to realize that her grandmother was right. “I can relax in these situations. It’s just a tennis match. It’s not the end of the world. There’s so many people going through so many, like, uncomfortable situations. For me to be — I mean, obviously being nervous is natural — but for me to think that winning a tennis match or losing a tennis match is the end of the world, I think just kind of shows what kind of privilege I have.” Having that mind-set, she said, “probably helped me.” Gauff’s grandmother desegregated the main high school in Delray Beach; her grandfather founded a baseball league for Black youths in the 1970s, when access to the sport for Black children was still a challenge. When Corey Gauff was a basketball player at Georgia State, he told me, he and two of his teammates were pulled over by officers who forced them to the ground; one held a gun to Gauff’s head. It turned out to be a brutal case of mistaken identity. Coco’s family’s history clearly informed her words when she volunteered to speak at the Delray Beach Black Lives Matter rally on June 3, 2020. “I saw a Dr. King quote that said, The silence of the good people is worse than the brutality of the bad people,” she told the crowd. “So you need to not be silent, because if you are choosing silence, you’re choosing the side of the oppressor.”The expectation that Gauff could have an impact beyond tennis is bound up with the pressure to win: It’s champions who generally take the microphone. But whatever Gauff’s current singles ranking, Tracy Austin says, Gauff is already considered a leader on the tour. “She was 16 — to give such a profound speech about social justice at that time, at that age?” Austin said. “She’s already a leader now. But what kind of leader can she become at 25?” Evert agreed with Austin’s assessment, tweeting in 2020: “I believe we have a future leader, role model and activist in @CocoGauff.” “You can change the world with your racket,” Gauff’s father always told her. That goal was not a perk of becoming a tennis star; it was a driving reason to become one in the Gauff household. “I always told her, ‘Play for that little girl who was watching through the fence,’” Corey Gauff recalled to me. “ ‘She’s the one looking at you. If you can’t play for you, play for her. And if you can’t play for her, then just don’t play.’” Being a role model for girls, especially girls of color, is a meaningful way that Gauff finds motivation in the sport, regardless of how much the Williams sisters have already changed tennis. “There’s always going to be work to be done,” Gauff said. “Long, long after I’ve finished tennis and long after I leave this earth.” That sense of purpose suggests that Gauff is already becoming, to paraphrase what she told her agent, a young woman who plays tennis, as opposed to someone whose identity is inseparable from her ranking. At the close of a recent match Gauff played against Naomi Osaka, she thanked some fans in the front row who had been holding up a sign that Gauff called “probably the best” she’d ever seen. The sign, decorated with rainbows and both players’ first names, said nothing about tennis or winning. It read: “Thanks for being you.”In late July, Gauff and her team flew to San Francisco several days before the start of the Mubadala Silicon Valley Classic, her first hard-court tournament of the summer. It was also her first tournament since Wimbledon, where she lost in the third round. An avid baseball fan, she took in a Giants game with her family and was thrilled to throw out the first pitch. The next day, Gauff, warming up on a practice court with Moyano, was clearly feeling good, laughing easily along with her dad when a stray ball plowed into him. All week, other players told her she was hitting well; compared with Florida, where she sweats so much that the racket sometimes flies out of her hand and across the court, San Jose was easy on the body. Heading into her first match, she decided she would try to summon the fun she had in Atlanta — she would aim for “being super hype and bringing on the drama,” like Serena, while also playing it cool, like Federer. By the time Gauff’s first-round match started, long after 7 p.m., the sun was on its way down, and the weather was mild, with a friendly breeze. The crowd at the small stadium was loud and enthusiastic. Gauff was playing Anhelina Kalinina, a Ukrainian player who reached her career-high ranking of 34 in late June. Gauff wore an outfit that New Balance had designed for her in California sunset colors, a pale orange peachy top with a strappy back and a highly-flammable-looking pink-gold skirt with a sparkly, metallic sheen.Kalinina could barely get a racket on many of Gauff’s serves, hitting wonky shots that Gauff invariably sprinted down and finished off. Over the course of the match, which lasted less than an hour, she raced to seemingly unreachable spots, not just returning the ball but hitting it so hard she put her opponent on the defensive. At one point, Kalinina sent Gauff running so fast to make contact, Gauff somehow landed with her legs spread halfway to a split. Kalinina missed the shot as Gauff remained frozen in split stance, incredulous, almost amused by her own speed, pressing down on her racket as if it were the one thing stopping her from sliding down.It wasn’t just the athleticism of the get that stood out, but her delight in the moment. You had the sense that she wasn’t smiling on court just because she was winning, but that she was winning, in part, because she could smile. The match, one of the best of her career, she thought, ended a few minutes later, 6-1, 6-0.Afterward, Gauff made her way down a line of spectators eager to snap cellphone photos and get autographs on tennis balls. “Don’t worry, we’ll get it,” she said, promising everyone that she would stay as long as it took, as well-wishers and children and their parents flung themselves in front of her, their cameras raised high, calling her name. “We’re gonna get everybody,” she said as she smiled and smiled and smiled. A tall young man asked her if she was free Saturday night. “If I’m still here!” she said.She headed back to change, where she found her father and the rest of her team playing spikeball, a handball game around a small, low net, in a field by the players’ lounge. Intending to head inside for a cool-down and a shower, she joined in for a moment or two, the mood light, the team happy. Usually after a match, Gauff is exhausted, eager to get the news conference over and done, and head home. She couldn’t avoid the news conference, she knew, but after she took a few moments to cool down with her physiotherapist, she decided to skip the shower. She headed back outside to join her team. For a little while longer, she would play.“There’s always going to be work to be done,” Gauff says. Arielle Bobb-Willis for The New York TimesStyling: Michelle Li. Makeup: Nordia Cameron-Cunningham. Prop styling: Cristina Forestieri.Arielle Bobb-Willis is a photographer based in Los Angeles known for her use of vivid colors and documenting people in disjointed positions. She photographed a number of musicians for this year’s Music Issue, including Mary J. Blige and Mitski. More

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    Coco Gauff vs. Naomi Osaka Could Be a Rivalry in the Making

    Gauff, 18, and Osaka, 24, played a cracker of a match Thursday night in San Jose, Calif., as they prepared for the U.S. Open.Maybe, some years in the future, if Coco Gauff goes on to fulfill the destiny that some have predicted for her, her win over Naomi Osaka, 6-4, 6-4, on Thursday night will serve as a torch-passing moment.Or maybe it will just be Chapter 4 in a rivalry that will stretch for decades. Chris Evert and Martina Navratilova played 80 matches during the 1970s and 1980s, 60 times in finals. Plenty of tennis fans are hoping for something like that from Gauff and Osaka, especially after Gauff’s nervy win in San Jose, Calif., at the Silicon Valley Classic, one of several tuneup tournaments for the U.S. Open.Gauff, who is still just 18 even though she seems like she has been around for a while now — because, well, she has been — surged to the lead, pounding her powerful serve, especially as she sealed the final game of the first set. She looked like she would cruise to the victory, building a 5-1 second-set lead. Osaka was serving at 0-40.But then Osaka, a four-time Grand Slam champion who is coming back from an Achilles injury she suffered in the spring, came alive. She saved four match points in that game and then three more over the next two as she closed the deficit to 5-4 before Gauff finally put the match away.“You know certain players, no matter what the score is, it’s going to be tough,” Gauff said afterward. “It’s Naomi. She could have easily threw in the towel, but she didn’t.”Gauff, 18, is still seeking a Grand Slam title.Godofredo A. Vásquez/Associated PressAfter it was over, Osaka said she had a realization during the match that for a long while now she has been letting people call her “mentally weak.”“I forgot who I was,” said Osaka, who is 24 and took several months off last year to address her mental health. “I feel like the pressure doesn’t beat me. I am the pressure.”There are plenty of professional tennis tournaments during the year that are eminently skippable for any number of reasons — low stakes, a lack of star power, not much money on the line. But this year’s Silicon Valley Classic has punched far above its weight. A stacked draw — top women could choose to play this week in steamy Washington, D.C., or temperate Northern California — has delivered matchups worthy of the later rounds of Grand Slam tournaments from the start.Gauff vs. Osaka was a round-of-16 match. Gauff, ranked 11th, was scheduled to play Friday night in the quarterfinals against the fourth-ranked Paula Badosa of Spain, the winner of last year’s BNP Paribas Open in Indian Wells, Calif. It was a matchup Gauff was relishing for a number of reasons.“Tough players and playing high seeds like this in warm-up tournaments for the U.S. Open is what I ask for,” she said Thursday night.Gauff said she and Osaka felt the love from the fans in San Jose, Calif.Carmen Mandato/Getty ImagesBecause Gauff is still so young, her every match is both a singular sporting event and part of a larger process. She reached her first Grand Slam singles final at the French Open in June, where she lost to the world No. 1, Iga Swiatek of Poland. She fell in the third round at Wimbledon in a tough battle against Amanda Anisimova, another young rising American.Gauff said Thursday night that she had learned from the loss to Anisimova that even against a powerful baseliner she needed to remain aggressive and not assume the role of the counterpuncher. She spent the past three weeks training as long as eight hours a day in Florida to get ready for the summer hardcourt swing in North America. She said she felt the work paying off against Osaka, one of the game’s greatest baseliners.“I was winning the rallies more than she was,” she said of Osaka. “A lot more to go before the U.S. Open, but this is a good start for me.”At the same time, there were several moments on Thursday night when Gauff said she got a healthy reminder that she is about more than just wins and losses. Gauff and Osaka both regularly speak out on social issues, including human rights, gun violence and abortion rights. As they walked onto the court, the players saw a fan holding a sign that showed pictures of both of them and the words “Thanks for being you.”“Those kinds of messages are really important to us,” Gauff said. “It shows that people are not just supporting us because of our career but because of what we do off the court as well.”And for what it’s worth, Gauff and Osaka are now all even at two wins apiece. More

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    Naomi Osaka Starts a Media Company, With Help From LeBron James

    The tennis star, who has struggled on the court of late, is behind an entertainment company called Hana Kuma in partnership with Mr. James’s fast-growing SpringHill.She is a four-time Grand Slam singles champion who ranks as the world’s highest-paid female athlete, having earned $57 million in 2021, mostly from sponsorships. Walmart recently began to stock products from her skin care company, Kinlò, in nearly 3,000 locations. Last month, she started a sports representation agency.And now Naomi Osaka is pushing into Hollywood — with an assist from LeBron James.Ms. Osaka, 24, has started a media company called Hana Kuma in partnership with SpringHill, a fast-growing entertainment, marketing and products company co-founded by Mr. James. Ms. Osaka said in a brief Zoom interview that her ambitions for Hana Kuma, which stands for “flower bear” in Japanese, include scripted and unscripted television series, documentaries, anime and branded content, which is entertainment programming that has embedded or integrated advertising.“I honestly can’t say if I’ll personally be in anything right now,” Ms. Osaka said. “What excites me is being able to inspire people and tell new stories, particularly ones that I would have wanted to see when I was a kid. I always wanted to kind of see someone like me.” Ms. Osaka is of Japanese and Haitian ancestry.Fans should expect Ms. Osaka’s advocacy to underpin at least some of Hana Kuma’s offerings, most of which are still in development. Ms. Osaka has been outspoken on topics that many elite sports stars try to avoid. She was an early supporter of the Black Lives Matter movement. Last year, she started a global discussion about mental health in sports when she withdrew from the French Open, citing a need to make her own well-being a priority. She also disclosed past struggles with depression and anxiety.Ms. Osaka’s candor has resonated with an audience far beyond sports — young people in particular — making her a sponsorship dream even though she has recently struggled on the tennis court. (She lost in the first round of the French Open last month. She said in a social media post on Saturday that she would not play at Wimbledon this summer because of an Achilles’ injury.)One project in development involves cooking and the Haitian community. “I watch a lot of food-related shows, cooking competitions, because I like to cook,” Ms. Osaka said with a laugh. The first project with Hana Kuma credits will be a New York Times Op-Doc about Patsy Mink, the first woman of color elected to Congress. Hana Kuma is also working on unspecified documentary content for Epix, a premium cable channel now owned by Amazon.SpringHill, co-founded by Maverick Carter in 2020, will serve as a financing, operations and producing partner for Hana Kuma. SpringHill has roughly 200 employees and was valued at $725 million when selling a minority stake to raise capital last year. Operations include a marketing consultancy and a media and apparel division dedicated to athlete empowerment. Another unit focuses on film and television production. There is also an events team.“Naomi can just plug into what we have built,” Mr. Carter said.SpringHill wants to replicate the Hana Kuma deal with other athletes who have global appeal. “We want to do a lot more of this in the future,” Mr. Carter said, noting that discussions have started with other sports stars.It must be asked: Isn’t this just a newfangled vanity deal? For decades, old-line studios gave favored stars funding to start affiliated companies, most of which never amounted to much — aside from keeping the star happy.“Under the old system, sometimes those ended up being for vanity,” Mr. Carter said. “But the goal here is to build Hana Kuma into a real company and a real brand.” SpringHill’s emphasis on branded content sets it apart from old-line studios, he added. Hana Kuma has been hired by FTX, a cryptocurrency exchange, to produce branded content.LeBron James at the premiere of Netflix’s “Hustle” in Los Angeles this month.Kevin Winter/Getty ImagesMr. James said by telephone that Ms. Osaka’s “grace and power” on and off the court made her a good match for SpringHill, “which exists to empower athlete creators.”“We don’t take for granted the position we are in to lend a helping hand, in this case to Naomi, to help empower her to do even more great things,” Mr. James said.Ms. Osaka has 12 sponsors, including Nike, Mastercard, Louis Vuitton and Panasonic. Her longtime agent and business partner, Stuart Duguid, said some could be involved with Hana Kuma content. Mr. Duguid is a Hana Kuma co-founder.“We really want to bring that number down and have more in-depth relationships with the ones that continue,” Mr. Duguid said, referring to corporate sponsors. “We want to take bigger swings and start companies, invest in companies, things that might have potentially a bigger outcome than if you did a McDonald’s deal and got paid year to year. What will really move the needle?”Building a portfolio of businesses — while still in the middle of her tennis career — makes Ms. Osaka something of a pioneer among female athletes. At least, it will if she succeeds.“We haven’t seen any female athlete do anything like what we are trying to achieve,” Mr. Duguid said. “Serena has done well with her venture business. But she’s toward the end of her career, and, you know, we’re in the middle.” He was referring to the tennis legend Serena Williams, whose venture capital firm, Serena Ventures, has raised an inaugural fund of $111 million to invest in founders with diverse points of view.Because she is still playing tennis, Ms. Osaka will not be sitting in on many production meetings. “But everything creative and everything strategic, it’s obviously going to have Naomi’s stamp on it and her style and her input,” Mr. Duguid said. More

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    Naomi Osaka Withdraws from Wimbledon

    Osaka has not played at Wimbledon since 2019.Naomi Osaka, whose four Grand Slam wins came on hard courts, will not play at Wimbledon later this month, she announced in a social media post on Saturday.Her message shared photos of her rehabbing and receiving acupuncture treatment on her left Achilles’ tendon, an injury which plagued her through a first-round ouster at the French Open last month.“Trying to find the positives in a negative situation so all love. But there goes my grass dreams,” Osaka said.Osaka, who has won both hard court Grand Slams — the Australian and U.S. Opens — twice, has never made it past the third round at Wimbledon. She last played the event in 2019, losing in the first round in a year that saw her change coaches after rising to her first No. 1 ranking.After her exit at Roland Garros last month, Osaka told reporters that she was leaning toward not playing at Wimbledon after the WTA Tour stripped the Grand Slam event of ranking points in response to Wimbledon’s ban on Russian and Belarusian players.“I feel like if I play Wimbledon without points, it’s more like an exhibition,” Osaka said. “I know this isn’t true, right? But my brain just like feels that way. Whenever I think something is like an exhibition, I just can’t go at it 100 percent.” More

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    French Open: Osaka Struggles on Clay, Anisimova Powers Forward

    Naomi Osaka was knocked out of a second straight Grand Slam event by Amanda Anisimova.PARIS — For now, though not necessarily for good, Naomi Osaka remains a one-surface wonder.She was back at it on Monday, trying to change the equation on her return to the red clay at the French Open after last year’s unfortunate dispute with the tournament’s organizers.That communication breakdown and confrontation over Osaka’s refusal to do news conferences to preserve her mental health led to her withdrawal after just one round.But though this year’s mood was much sunnier all around, the bottom line was essentially the same: Osaka will not be playing in the second round in Paris.She was bounced out, 7-5, 6-4, on Monday in her opening match by a now-familiar foe: Amanda Anisimova, a 20-year-old American who, like the 24-year-old Osaka, honed her game in South Florida and can pound a tennis ball with astonishing force and apparently little effort.The pace was ferocious from the start, just as it was at the Australian Open earlier this season, when these two ultra-aggressive baseliners played for the first time.Anisimova prevailed in Melbourne in the third round in three big-bang sets — 4-6, 6-3, 7-6 (10-5) — saving two match points on her serve in the final set.And she had a clearer edge on Monday at the French Open, where Anisimova reached the semifinals at 17 in 2019.“When you see Naomi Osaka in the first round, you don’t think it’s going to be easy,” Anisimova, the No. 27 seed, said. “Going into the match, I did feel the stress and the nerves a bit, because it’s a very tough first round. I’m just happy with how I was able to manage it and get through it.”Anisimova, above, beat Osaka on Monday in the French Open and in January in the third round of the Australian Open.James Hill for The New York TimesViewed objectively, this was not an upset. Anisimova, not the unseeded Osaka, was the higher-ranked player, and despite their similar playing styles, Anisimova looks at clay and sees opportunity while Osaka, yet to advance past the third round in Paris, seems to see something closer to the surface of the moon.To feel more at ease on the surface, she needs to play and compete much more often on it. Instead, she has played just nine singles matches on clay in the last three seasons and just three this year after a left Achilles’ tendon injury scuttled her plans to get her socks dirtier than usual, forcing her to withdraw from the Italian Open.Meanwhile, Anisimova reached the semifinals in Charleston, S.C., and the quarterfinals in Madrid and Rome: all on clay.As of now, Osaka’s career singles record on hardcourts is 133-56. On clay, it is 21-17, and on grass just 11-9. She said on Monday that she was leaning toward not playing next month at Wimbledon, which is played on grass courts, now that the WTA Tour had stripped the Grand Slam event of ranking points in response to Wimbledon’s ban on Russian and Belarusian players.“I feel like if I play Wimbledon without points, it’s more like an exhibition,” Osaka said. “I know this isn’t true, right? But my brain just like feels that way. Whenever I think something is like an exhibition, I just can’t go at it 100 percent.”Wimbledon, founded in 1877, has been around a great deal longer than ranking points, which the WTA began using in 1975. Leading players who do not win the singles title there at some stage in their career still have to feel like there is a gap in their résumé. (Just ask Ken Rosewall, Ivan Lendl, Monica Seles or, more recently, Andy Roddick.)Iga Swiatek, the new WTA No. 1, is certainly heading there, points or no points. So, it appears, is Serena Williams, who at age 40 is 20 years older than Swiatek as she chases one more major singles title after not competing since last year’s Wimbledon.But Osaka is uncertain, although she may head to Berlin to play in the new grass-court event there that will count toward her ranking.“As a whole, I feel like I’m going to stop telling myself that I’m bad on these surfaces,” she said of grass and clay, “and instead just keep my head down and keep working really hard, because I think that’s what I’ve been doing this whole year. I can’t expect everything to, like, come at once. So hopefully, gradually I will have the results that I want.”For now, she has four Grand Slam singles titles, all on hardcourts, the most recent at the 2021 Australian Open about 16 months ago. The pecking order is shifting and not in her favor. After breaking down in tears midmatch at the BNP Paribas Open in Indian Wells, Calif., in March after a heckler rattled her in a second-round defeat, she bounced back to reach the final of the Miami Open, where Swiatek trounced her, 6-4, 6-0.Osaka, who plays for Japan and is based in the United States, remains one of the biggest stars in sports and the highest-paid female athlete in the world by a large margin. She has enough lucrative long-term sponsorship deals to justify recently breaking away from IMG to start her own management agency with Stuart Duguid, her agent.But Osaka will be ranked around No. 40 in the world after Roland Garros, and though her portfolio looks redwood solid, how does it affect the bottom line and place in the sports landscape if a younger player like Swiatek takes true command of the sport and younger, perhaps hungrier players like Anisimova continue to outmuscle Osaka early in major tournaments?To what degree, in the social media age, do results and celebrity need to continue aligning after the millions of followers are already acquired?Osaka, left ankle wrapped, seemed genuinely intent on changing her luck on Monday, digging into the corners and maintaining positive energy nearly until the end. But Anisimova was more consistent on serve and more devastating from the baseline and, above all, on returns.Osaka finished with eight double faults and put just 45 percent of her first serves in play, which meant big trouble against a slugger who looks at second serves the way a lion looks at a wounded impala.Osaka, whose four major victories have come on hardcourts, has yet to advance past the third round on the clay of a French Open, and she said she might skip Wimbledon, which is played on grass.James Hill for The New York TimesWomen’s tennis is awash in talent and depth even after Ashleigh Barty’s surprise retirement in March while the No. 1 player in women’s tennis. Not long after Anisimova’s victory, the 19-year-old Frenchwoman Diane Parry took to the main Philippe Chatrier Court and defeated Barbora Krejcikova, the No. 2 seed and reigning French Open champion, 1-6, 6-2, 6-3.This, too, was no full-blown upset. Krejcikova had not competed since February because of a right elbow injury. But Parry, with her rare one-handed backhand, still had to come up with the goods under duress to close out the match and secure her first victory over a top-50 player.Anisimova showed high-level moxie herself. She can implode, losing control of her emotions and her high-risk strokes. But she is also capable of remaining bold under big pressure, which bodes well for her long-range Grand Slam prospects.Anisimova, the second daughter of Russian immigrants to the United States, has been through a great deal in her young life. After her joyride to the semifinals at Roland Garros in 2019, her father and longtime coach, Konstantin, died from a heart attack in August that year.Anisimova said she was “kind of lost” for a couple of years but she was finding her way again. “I wouldn’t say that I wish I went through those things, or I’m grateful that I went through those things because they’re very hard,” Anisimova told me in Australia. “But they are things that have gotten me where I am today, and, yeah, they’ve made me strong.”She is still, in a sense, working her way back, but her ball-striking, on a good day like Monday, is a sight to behold. And while Osaka’s latest clay-court season is over in a hurry, Anisimova’s continues to run. More

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    Naomi Osaka Leaves IMG to Start Her Own Agency, Evolve

    Already the world’s top-earning female athlete, Osaka is leaving IMG to start a sports representation company with her longtime agent, Stuart Duguid.The tennis career of Naomi Osaka, one of the biggest sports celebrities in the world, has taken on certain familiar characteristics during the past 16 months.Her achievements have been limited on the court because of a series of self-imposed layoffs to manage her struggles with mental health, motivation challenges and the occasional physical ailment, but she has enjoyed wild success off the court, solidifying her status as one of the world’s highest-paid athletes and by far the highest-paid female athlete.As she sits out the Italian Open to nurse an Achilles’ injury and prepare for the year’s second Grand Slam event, the French Open, set for later this month, Osaka announced that she would be starting a representation agency to take further control of her mounting business portfolio. Osaka and her longtime agent, Stuart Duguid, have left IMG, the sports and entertainment conglomerate, to begin Evolve, which will manage Osaka’s business interests and potentially those of other clients the agency may sign.News of Osaka’s decision to start Evolve was first reported by Sportico.A four-time Grand Slam singles champion, Osaka, 24, earned roughly $60 million last year, according to Forbes, with an estimated $55 million coming from more than a dozen corporate sponsors. She was tied for 12th on the Forbes list of top-earning athletes with Tiger Woods. Conor McGregor, the mixed martial artist, held the top spot on the list, earning $180 million.In an interview Wednesday, Duguid said Osaka’s main priority remained winning tennis matches and tournaments. He said her typical day involves training and treatments with her physiotherapist in the morning followed by lunch, but once that is over, she almost always wants to engage in her cultural or business interests.“She’s not someone who likes to play video games and binge Netflix all day,” said Duguid, who has worked closely with Osaka since she was a teenager.Osaka’s ranking has tumbled in the past year and a half, largely because she has played so little. She was ranked second in the world at the beginning of 2021, but dropped to 85th this year. She made the finals of the Miami Open in April, and is up to 38th, and she hopes to climb back into the top 10 by the end of the year.“I’d be lying if I said I didn’t want to be No. 1 again,” she said at the tournament in Miami.A spokesman for IMG declined to comment.Osaka during the women’s singles final at the Miami Open in April.Wilfredo Lee/Associated PressLosing a star of Osaka’s magnitude is a significant loss for the company, though it will most likely continue to earn money on existing endorsement deals that it negotiated on her behalf. She is one of a handful of transcendent tennis stars IMG has represented in the past two decades. Roger Federer and Rafael Nadal left the IMG fold in recent years to start businesses with their agents, Tony Godsick and Carlos Costa.For Osaka, the goal of Evolve is not simply to save money on paying commissions to a third party, but also to grow her business portfolio to $150 million annually in the coming years, from roughly $50 million today, but not by signing deals that put more company logos on her tennis outfits.Duguid said Osaka might actually pare down her endorsement portfolio. The model for Evolve is similar to businesses set up by several of Osaka’s role models in the sports industry, many of whom have become close friends, including LeBron James and Stephen Curry. Osaka was also close with Kobe Bryant, who died in 2020 in a helicopter crash and who was an early mentor to her.She has been weighing a venture like Evolve since the Tokyo Olympics, where she lit the Olympic cauldron and was the face of the Games in Japan, her home country. Osaka has wanted more leeway to invest in businesses, have an ownership stake in them and grow her own. She started Kinlò, a skin care products company focused on people with melanated, or darker, skin tones, last year.That announcement came days after Osaka exited the U.S. Open after being upset by Leylah Fernandez, an unseeded Canadian, in the third round. She announced in a teary news conference after the match that she planned to take an indefinite break from tennis. She had previously taken seven weeks off after she dropped out of the French Open last spring following a conflict with tournament organizers. Osaka had stated that she would not participate in mandatory news conferences after matches. Organizers had threatened to throw her out of the tournament if she did not fulfill her news media obligations, so Osaka withdrew.Neither the breaks nor her drop in the rankings appears to have affected her ability to grow her business off the court. Now, Duguid said, she will try to retain her leading position off the court as she tries to regain the one she once had on it.“This is something that scratches an itch on the side for her,” he said. More