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      How Mike Whan Is Changing U.S. Golf

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      The new chief executive, who turned the L.P.G.A. into a thriving tour when he was its boss, is sprinting to advance the game.The United States Open is returning this week to the Country Club in Brookline, Mass., one of the five founding clubs of the United States Golf Association. It will be the club’s fourth U.S. Open. Its first, in 1913, when a 20-year-old amateur won, still lives in sports lore.The club has also hosted several United States Amateur and United States Women’s Amateur tournaments and a Ryder Cup. Founded in the 19th century, it has deep traditions.But this time around, the United States Golf Association, which chooses the clubs and organizes the U.S. Open and 13 other national championships each year, has at its helm a new chief executive who has cultivated a reputation for being the opposite of a traditionalist. The executive, Mike Whan, is a changemaker, in the parlance of the corporate marketing world he came up in.For 11 years before joining the U.S.G.A. last year, Whan was the commissioner of the L.P.G.A., taking it from a struggling U.S.-based entity to a thriving global tour with more events and more prize money.“He rebuilt the tour, and then reimagined its future, by bringing new events, new sponsors and a new value proposition around diversity and inclusion to the L.P.G.A.,” said Vicki Goetze-Ackerman, the L.P.G.A. Tour’s player president, when Whan stepped down. “He has that rare ability to get people of all ages and backgrounds excited and on board with his vision.”While the U.S.G.A. attracts criticism like any governing body, it has created a wildly lucrative event in the U.S. Open, the revenue from which funds most of the organization’s other championships and initiatives around turf grass and water conservation.Compared with the PGA Tour, the U.S.G.A. looks even better. The PGA Tour, whose playing privileges were long the goal of professional golfers, is fending off an attack on its status by the new Saudi Arabia-backed LIV Golf Invitational Series, which has lured away many players.Add in one more factor: Interest in golf from recreational players is still riding a post-pandemic high. If it’s not broke, as the saying goes, what does Whan have to fix?“Change is in the process,” Whan said in an interview at Merion Golf Club in Pennsylvania. “A 35-year-old Mike Whan would have changed everything. The 57-year-old Mike Whan says, ‘Where am I needed?’ I’m not needed on championship setup. That was Mike Davis’s specialty.”Davis was Whan’s predecessor, a 31-year veteran of the U.S.G.A. who served as its executive director and then chief executive. He pushed for changes to course setups and tried new things like different heights of rough and giving public courses, including Erin Hills in Wisconsin and Chambers Bay in Washington, a chance at hosting a U.S. Open.Davis was given credit for trying different approaches around the championships, some more successful than others, but also for investing in some of the less public research projects that the U.S.G.A. funds. But Davis was also criticized, for how he set up courses (too hard) and for how the association regulated equipment (not tightly enough).The U.S.G.A. plans to build a player pavilion at the Pebble Beach course, the first time it is making permanent improvements to a host site. Douglas Stringer/Icon Sportswire, via Getty Images“Their No. 1 job should be controlling the equipment,” said Alex Miceli, a longtime golf commentator, referring to the debate over the distance a pro can hit a ball. “The U.S.G.A. did a horrible job with that. It’s like the Federal Reserve saying, ‘Inflation is going to be transitory, inflation is going to be transitory, inflation is going to be transitory.’ Well, it isn’t.”Whan said in the interview that he had no interest in wading into the course setup debate. That’s the domain of John Bodenhamer, the association’s chief championships officer.“When I walked into a setup meeting, I said to John, ‘I’m not necessary here, and I might be a detriment,’” Whan said. “The only guidance I’ve given is once you have a plan or a strategy, don’t change it. Don’t let scores or the media change it. Athletes don’t want that. I know that from being the L.P.G.A. commissioner.”Yet when Whan came on board after last year’s U.S. Open, several senior U.S.G.A. executives left, with the chief commercial officer departing on Whan’s first day in charge and the chief brand officer leaving about a month later.Whan then did something that no association executive has done: He brought in a title sponsor for one of the organization’s marquee championships. The United States Women’s Open, which dates from 1946, is now the U.S. Women’s Open Presented by ProMedica. The partnership with the health care company nearly doubled the purse to $10 million. When the Australian golfer Minjee Lee won the championship this month, she took home a record $1.8 million first-place check.Whan said in the interview that his focus was on improving the important things the association did that no one saw.“On planes, I’d get the question, ‘What does the U.S.G.A. do?’” he said, pulling out a card with “U.S.G.A.” written down the side. “I came up with Unify, Showcase, Govern and Advance.”And for him the last one is a priority. “‘Advance’ was the big one that was missing,” he said. “We don’t want to preserve; we preserved croquet and that’s not good.”Big areas of investment are strategies to reduce water usage and to develop junior golfers that way other countries do.While Whan said he had no desire to tinker with the U.S. Open, he’s also not about to neglect the tournament that brings in around 75 percent of the organization’s revenue.“The key is not to take it for granted,” he said, drawing a comparison to professional bowling, which dominated weekend television time when he was a child, but has fallen off drastically. “If we take it for granted, there’s no reason we couldn’t end up like bowling.”He repeated an oft-told story about Jason Gore, a former PGA Tour player who is the senior director of player relations at the U.S.G.A. Where the players win their U.S. Opens matters, Gore told him.While the men’s side is sewed up with stern tests for the next decade, including Oakmont, Shinnecock Hills, Pebble Beach and Merion, Whan has made a push to have equally prestigious sites for the U.S. Women’s Open, with Riviera, Merion, Pinehurst and Pebble Beach on the roster.Securing these sites has come with U.S.G.A. investments. At Pinehurst, the association is building a second headquarters. At Pebble Beach, it is building a permanent player pavilion, which the course can use for other events. Taking a long-term view, the organization has done capital improvements to a host site; in the past it has put up and taken down structures.These initiatives are meant to make it easier for the U.S. Open, an immense logistical undertaking that ties up courses for months, to come back year after year. But it’s also to have sites host other events and work toward his goal of advancing other initiatives.“I don’t need U.S. Open partners,” Whan said. “I need partners in growing the game. We want to make sure these cathedrals of golf accept the responsibility to host not just the biggest and the most financially lucrative events.” More

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      At the U.S. Women’s Open, Michelle Wie West Reflects on an ‘Amazing Journey’

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      The golfer announced last week that she would play her last tournament for the foreseeable future at Pine Needles. “This week, I’m just soaking it all in,” she said.Michelle Wie West, one of golf’s most celebrated players since she was 10, had breakfast Tuesday morning in the player dining area at the U.S. Women’s Open at the Pine Needles Lodge and Golf Club in North Carolina.“I had someone come up to me,” Wie West, 32, said, “saying that they were named after me.”She gently rolled her eyes and deadpanned: “So that made me feel really young. I’m at that phase in my life.”Last week, Wie West announced she was stepping away from competitive golf after this week’s championship. She has no plans to play another L.P.G.A. tournament in 2022. The only other event she expects to enter is the 2023 U.S. Women’s Open at Pebble Beach Golf Links.She used the word “retire” only once when speaking with reporters on Tuesday and conceded that she could change her mind. But for Wie West, who contended for major championships shortly after her 16th birthday, won five L.P.G.A. events, including the 2014 U.S. Women’s Open, collected endorsements and prize-money earnings in the tens of millions of dollars and, notably, played eight times against men on the PGA Tour, there was the lilt of finality in her voice.“It’s something I’ve been thinking about for a while,” Wie West said. “It’s been an amazing journey, and I’m very excited for what happens next.”The future, however, could wait for at least another 10 minutes as Wie West tried to summarize her career, which, because of her precocious introduction to elite golf, was lived under the obsessively bright lights of international stardom. Her career was also significantly disrupted by wrist injuries, which caused her to play intermittently or not at all for long stretches. In June 2020, along with her husband Jonnie West, she became a parent for the first time with the birth of the couple’s daughter, Makenna.“First off, I want to say I have zero regrets in my career,” she said. “There’s always that inkling of wishing I had done more. But no one is ever going to be 100 percent satisfied.“I have definitely had an up-and-down career, but I’m extremely proud for the resiliency that I’ve shown,” she said. “I’m extremely proud to have achieved the two biggest dreams that I’ve had — one being graduating from Stanford, and the other winning the U.S. Open.”Wie West was smiling, laughing and at ease. Among all the very public moments of her very public career, this seemed to be an easy one, and she was happy to be back in the setting of her signature on-the-course achievement.“I’m definitely giving myself some grace and enjoying this last week,” she said.For Wie West, whose presence, manifold skills and towering drives drew comparisons to Tiger Woods, what was left unsaid was her impact on women’s golf. She never addressed the topic directly nor did she acknowledge her own substantial influence on the sport’s popularity, but when asked what has changed in the women’s game in the last 20 years, Wie West was animated.“Oh, I mean, so much has changed,” she answered. “Huge kudos to the U.S.G.A. for really buying into the women’s sport and the L.P.G.A. for just growing and keep pushing the boundaries.“When doors get closed on us, we just keep pushing, and I’m just so proud of everyone on tour and the U.S.G.A. for really buying in and setting the level right,” she said.In January, the United States Golf Association nearly doubled the U.S. Women’s Open prize money to $10 million with the winner of this year’s championship earning $1.8 million, the richest single payout in women’s golf.A year ago, only three women on the L.P.G.A. tour earned more than $1.8 million. While the prize money for the men’s U.S. Open is $12.5 million, the U.S.G.A. chief executive Mike Whan has plans to bump the women’s purse to $12 million in a few years.The payouts of golf-industry sponsorship contracts awarded to top men’s golfers continue to overshadow most of those bestowed on women.But on that front, Wie West, who last year joined the L.P.G.A. board of directors and continues to serve in that capacity, had advice, from personal experience, for the golfers who will succeed her.Wie West playing from the 18th tee during the first round of the 2021 KPMG Women’s PGA Championship, where she tied for 46th.Adam Hagy/USA Today Sports, via Reuters“As female athletes, a lot of times we get told, ‘Oh, your sponsorship is only worth this much; you should only ask for this much,’ ” Wie West said. “We’re kind of in that mind-set, and I would encourage female younger athletes coming up to say, ‘No, I know my worth. I know what I deserve.’ And ask for more.”Asked if that was what she had done — successfully — she answered: “Yes, for sure.”Wie West is also an investor in a company, LA Golf, that she said was pledging to start new initiatives for women golfers with hopes of financially altering the sponsorship landscape.In the short term, Wie West still has a tournament to compete in this week, one that, given her other priorities, she has not prepared for as she might have 10 or 20 years ago.“Definitely haven’t had the practice schedule that I usually do leading up to U.S. Open,” she said with a grin. “This week, I’m just soaking it all in. Just seeing all the fans, seeing all the players, walking the walk. It’s pretty cool.”Being a past champion of the event helps Wie West enjoy the experience, perhaps more meaningfully than anyone would have expected. In what was something of a surprise, she said that without claiming the U.S. Women’s Open trophy eight years ago, there would not now be an end in sight to her competitive career.“It’s the one tournament I wanted to win ever since I started playing golf,” Wie West said. She then insisted: “If I hadn’t won the 2014 U.S. Open, I would still — I definitely wouldn’t retire. And I would still be out here playing and chasing that win. That win means everything to me.” More

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      Prize Money and Sponsorships Are Growing in Women’s Golf, but Is It Enough?

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      Golfers will compete for a $5 million purse when the L.P.G.A.’s first major of the season begins on Thursday. But women continue to lag far behind men.Brittany Lincicome started playing on the L.P.G.A. Tour in 2005, when it was a struggling endeavor with few events. Now, in her 18th season, the tour is thriving and she has no plans to retire any time soon.“My parents had said, ‘Play 10 years and you can retire,’” Lincicome said. “Now there’s no end in sight. The prize money is out there. The purses are going up every year. It would be hard to leave. Plus, I would love to get a win and have my daughter there with me.”Lincicome, who is pregnant with her second child, said the difference between her rookie season and today is the sponsors, who have elevated the quality of the courses the golfers play. “It’s cool to see where we came from and what direction we’re going,” she said.Her first major victory came in 2009 at the Chevron Championship, formerly known as the ANA Inspiration and an L.P.G.A. major since 1983. This year’s tournament, which begins on Thursday and has long been associated with Dinah Shore, an actress, talk show host and early supporter of the women’s tour, will be the last to be held at the Mission Hills Country Club in Rancho Mirage, Calif.A central part of the event has been Poppie’s Pond, where the champion, her caddie and any number of friends and family take a victory plunge adjacent to the 18th green.Whether the pond will move to Houston, where Chevron is headquartered next year, as part of the company assuming the title sponsorship, is unclear. But, pond or not, one of the five women’s majors has a corporate sponsor to keep it going, with a purse that has increased nearly $2 million this year, to $5 million from $3.1 million.“It’s bittersweet,” said Stacy Lewis, whose first professional victory came at the event in 2011, when Kraft Nabisco was the sponsor. “It will always have a special place for me. But as a tournament it was time. When we lost Kraft, the tour needed a lot of time bringing ANA on board. And the fan base has shrunk over the past 10 years.”While the L.P.G.A. Tour lags behind the PGA Tour in prize money, sponsors for the best female golfers in the world have been stepping up — new deals for tournaments, money for the developmental tour and increased support for athletes who want to have families.Purses have also risen to $90 million this year, up from $67 million in 2019.“The purses are super important so we can have the best tournament schedule that we can put together and allow the best women in the world to reach their goals,” said Mollie Marcoux Samaan, who became the L.P.G.A. commissioner last year.Such increases have come slowly. A decade ago, Marcoux’s predecessor, Mike Whan, now the chief executive of the U.S.G.A., encouraged players to talk about their golf, but to make sure they thanked sponsors for getting behind the tour.In his new role, Whan has brought in ProMedica, a health care company, as the first presenting sponsor of the U.S. Women’s Open. The purse has nearly doubled, to $10 million from $5.5 million. But it wasn’t easy.“I saw how much money the U.S.G.A. lost on the U.S. Women’s Open,” Whan said. “I could see they were doing the right thing. But they weren’t reaching out to companies that also wanted to do the right thing.”The companies that are coming in as sponsors of the L.P.G.A. Tour are aligning their financial backing with broader diversity, equity and inclusion initiatives. KPMG was among the first to do so with its sponsorship of the Women’s P.G.A. Championship in 2014.“We’ve more than doubled the purse since then,” said Shawn Quill, managing director and national sports industry leader at KPMG. “We’ve been able to put the L.P.G.A. players on the best courses in the world, the same ones that the men play.”This year’s event is at Congressional Country Club, where Rory McIlroy won the men’s U.S. Open in 2011.As a title sponsor, KPMG has not only increased the prize money, but has also added a women’s leadership summit, which focuses on C-suite executives and future leaders. “As sponsors, we saw this could be more than a hospitality event,” Quill said.Hannah Green won $1 million from sponsor Aon in 2021 for recording the best score on the toughest hole. Aon paid the same amount to the PGA Tour winner.Donald Miralle/Getty ImagesAon, the professional services company, sponsors a season-long competition that collects the best scores on the toughest hole each week on both the PGA and L.P.G.A. tours. It made a commitment in 2019 to pay the same $1 million prize to the male and female golfers who won the challenge.“It ties into our inclusion and diversity strategy,” said Jennifer Bell, chief executive of North America for Aon. “We also want to influence other sponsors since we’ve taken on this challenge.”At the end of last season, Bell awarded checks to Matthew Wolff, who turned pro in 2019, is ranked 45th in the world, and has won over $7 million; and Hannah Green, who turned pro in 2018, is ranked 31st in the world, but has won just over $2 million.“When I handed the $1 million check to Hannah Green last year, she had a smile on her face from ear to ear,” said Bell. “I said, ‘What are you going to do with it?’ She said, ‘I think I’m going to buy a home’. She still lived with her mom.”The disparity in earnings between players on the men’s and women’s tours is enormous. Total prize money on the PGA Tour jumped to $427 million in 2022 from $367 million, a figure nearly five times that of the L.P.G.A. Tour. That has meant many top female golfers are living more modestly.Epson America, the United States subsidiary of the Japanese printer and imaging company, has created three additional benefits for players on the Epson Tour, guaranteeing minimum tournament purses of $200,000 and awarding a $10,000 stipend to the 10 players who graduate to the L.P.G.A. each year. It has also lowered entry fees.“They’re one of the biggest barriers,” said Meghan MacLaren, a winner on the Ladies European Tour who is now playing on the Epson Tour. “Before I add all the other stuff on, like flights, hotels, and travel, you’re looking at $10,000 for 20 events.”Increased prize money at the top of the L.P.G.A. or Epson Tour invariably trickles down to players who finish out of contention.“What we really liked about the sponsorship is we’re investing in the future of women’s golf,” said Keith Kratzberg, chief executive of Epson America.Patty Tavatanakit took home $465,000 when she won at Mission Hills as a rookie in 2021.Yong Teck Lim/Getty ImagesCorporate sponsors have also begun promoting the values they espouse in their companies with their athletes.When Lewis was pregnant in 2018, she worried about telling her sponsors. In the past, some sponsors hadn’t paid golfers who didn’t play a certain number of events, usually between 18 and 20 tournaments. Two of the most dominant players of their eras, Annika Sorenstam and Lorena Ochoa, both of whom were ranked No. 1 in the world, retired from golf in their primes to have children.For Lewis, it was different. “KPMG said, ‘We’re going to pay you whether you play your 20 events or not,’” she said. “We’re going to treat you like any employee at KPMG.”When she went public with the company’s promise, all but one of her sponsors also agreed to pay her in full.“That set the bar for other companies,” said Gerina Piller, a 15-year tour player who often travels with her son. “It paved another way to make it possible to chase our dream and be a mom and not get stuck with the decision of, do we play or do we stay home?” More

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      At the Evian, Name Calling Takes Practice

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      Two friends share the duties of announcing the golfers as play begins. Sometimes they have to ask, ‘How would you pronounce this?’Every summer, during most of the four rounds of the Amundi Evian Championship in France, a major tournament in women’s professional golf since 2013, Evelyn Bayle and Agnès Meneghel do not hit a single shot, nor offer a single word of advice to the players. More

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      Annika Sorenstam Reflects on Her Career

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      She was one of the best golfers of her generation, winning 10 majors. At 50, she has started playing again.Annika Sorenstam was one of the best golfers of her generation when she retired from competitive golf in 2008 at age 38. She had won 94 times around the world, including 10 major championships, and was inducted into the World Golf Hall of Fame in 2003. More

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      Co-Leaders Lizette Salas and Nelly Korda Put on a Golf Clinic

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      The Americans played together in the third round at the Women’s P.G.A. Championship and are tied at 15 under par heading into Sunday’s final round.ATLANTA — Lizette Salas, who is tied for the lead with Nelly Korda after 54 holes of the KPMG Women’s P.G.A. Championship, is not the same golfer who closed with a 79 from the final group of the 2013 ANA Inspiration, her first time contending deep into the weekend for a major title.That player brooded over imperfect shots and prayed that her ball stayed out of bunkers, so little confidence did she have in her sand shots. Fast forward eight years to the sixth hole Saturday at Atlanta Athletic Club’s Highlands course.After making birdies on four of her first five holes, Salas’s approach on the par-4 sixth bounced through the green and landed in a bunker. Salas strolled up to her ball, surveyed the 50 feet she had to negotiate to the pin, and smiled. Here was her chance, she thought, to cash in on all the hours she has spent hitting balls out of the sand during her practice sessions.Salas blasted out to three feet and made the putt. Though she would card six birdies on the front nine, the sixth hole par was her highlight.“You get this, like, tingle in your stomach when you pull off a shot that you’ve been working on for so long and you just have it perfectly pictured in your mind and somehow your body just knows what to do,” said Salas, who described it as her “best shot” of the day.“I gave myself props after that one,” she said, adding, “Just knowing that I could pull that off just gives me that momentum to be aggressive.”Despite consistently using longer clubs on her approaches than Korda, who bombs the ball, Salas wielded her putter like a magician to make Korda’s considerable advantage off the tee disappear. She one-putted 11 times to Korda’s five en route to a third consecutive five-under 67 and a 54-hole total of 15-under 201.“Lizette was rolling in some nice ones today,” Korda said, “and I told myself, I’ve got to hit it close to even keep up with her.”Korda chased her second-round 63, which tied the championship record, with a 68. Patty Tavatanakit of Thailand, who won the ANA Inspiration in April, carded a 65 and is at 10-under, five back.Salas, 31, and Korda, 22, who are both looking for their first major title, combined for nine birdies on the front nine.“It was a lot of fun, honestly,” said Korda who added, “I think when you get into that mind-set of kind of egging each other on, it’s fun, but it’s also nerve-racking. Your adrenaline definitely gets up there.”They appeared to be playing a different course than many of the others, including the seven-time major winner Inbee Park, who took 12 more strokes than Salas’s 30 on the front nine on her way to a 77.Nelly Korda and her caddie Jason McDede discussed her shot on No. 15.Adam Hagy/USA Today Sports, via ReutersSalas, who went 45 holes without a bogey, made her first with a 5 at the par-4 10th. She didn’t record a birdie on the back nine — and Korda made only one — as the water hazards on holes 11, 12, 15, 17 and 18 prompted each to put prudence ahead of pluck.“When I made that bogey, I just said, ‘It’s OK, there’s lots of golf left,’” Salas said. “I think before I would have chewed myself up in my head and said a lot of negative things.”On the par-5 18th, Korda had 224 yards to the hole for her second shot. It was a perfect 7-wood, she said, but she decided to lay up and settled for a par. Last week, her caddie, Jason McDede, said he would have advised her to go for the green in two without giving it a second thought.But not this week, with a major title hanging in the balance. “You tell yourself that there’s so much golf left that you can’t win on a Saturday but you can definitely lose it,” Korda said.Not all the hazards were on the course. Hinako Shibuno, the 2019 Women’s British Open winner from Japan, lost the services of her caddie, Keisuke Fujino, after he had a positive coronavirus test. Employing a club caddie who was summoned early Saturday morning, Shibuno carded a 76 that included a 10 on the par-3 17th after she put four balls in the water.Salas has one career L.P.G.A. title, the 2014 Kingsmill Championship. Korda has five career titles, including two this season and, after a victory last week, is bidding to become the first L.P.G.A. player to win a second consecutive major since Lydia Ko in 2016.The fans rallied around Salas, who spoke about her mental health struggles after her first round. They chanted her name as she walked the fairways, and she made a point of greeting some in return.“I was embracing it,” Salas said, adding, “It’s been awhile since I’ve done that.”She added, “Whatever happens tomorrow, I’m just proud of how much I’ve overcome so far.” More