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    Lionel Messi Gives M.L.S. First Taste of the Weight of His Star

    One day after Messi’s contract with Inter Miami became official, the club presented him to fans in a rain-soaked stadium and on the league’s streaming platform.Just before 9 p.m. on Sunday, the greatest soccer player of his era, and maybe the greatest of all time, walked across a makeshift stage in his new home stadium. He hugged the owners of his new team, including the former star David Beckham. As he held his new jersey — a pink No. 10 — Lionel Messi grinned and looked up at the crowd and the fireworks.If it has felt like a dream that Messi, who won the World Cup in December as Argentina’s captain and who has claimed seven Ballons d’Or as the world’s best player, chose Inter Miami of M.L.S. as his team for the twilight of his career, his unveiling event was proof that, yes, this has actually happened.“Before anything, I want to give thanks to Miami for this reception and the kindness since I arrived to the city,” Messi said in Spanish in his first public comments since his monumental deal, which runs through the 2025 M.L.S. season, was announced on Saturday. “To be honest, I’m very emotional and very happy to be here in Miami and to be with you.”For two minutes, Messi, 36, spoke directly to the Inter Miami fans who chanted his surname throughout the night at DRV PNK Stadium, about 30 miles north of downtown Miami. Messi’s introduction was called La PresentaSíon, or the Presentation in Spanish, but with “Sí” (“Yes”) emphasized. And in typical South Florida fashion, it took place in the rain.In choosing Miami, where he owns property, Messi turned down a chance to play in Saudi Arabia, where a team had offered him significantly more money. He also declined the possibility of returning to Barcelona, where he signed at 13, won every major trophy and wanted to remain before moving to Paris-St. Germain in 2021.Long before Messi’s time in France came to an unceremonious end this summer, the owners of Inter Miami had dreamed of bringing him to South Florida. The event on Sunday and the weeks leading up to it have shown how much of a jolt Messi has already provided to the franchise, the region and soccer in the United States.“There will always be a before and after Lionel Messi,” said Jorge Mas, the Cuban American billionaire and managing owner of Inter Miami, which played its inaugural season in 2020.David Beckham, part of Inter Miami’s ownership, once made a similar move to M.L.S., joining the L.A. Galaxy as a player in 2007.Saul Martinez for The New York Times“We are recipients of the legacy of the greatest player in the world that started at Newell’s Old Boys, went to Barcelona, ended at P.S.G.,” Mas continued, listing Messi’s previous teams, including his youth team in Argentina. “But today it sits in the hands of Inter Miami and its fans. This is our moment. Our moment to change the football landscape in this country.”The rain subsided by the time Messi spoke, but a torrential downpour hindered the early festivities and flooded parts of this interim stadium. (Inter Miami hopes to move to a proposed new stadium near Miami International Airport in 2025.) On Sunday, the 19,000-seat stadium certainly didn’t have the size or energy of Camp Nou in Barcelona or Parc des Princes in Paris, but most fans donned team or Messi gear. One shirtless fan waved a huge flag featuring Messi in an Argentina jersey. Argentina jerseys were the second most popular clothing choice, with a few fans wearing Messi’s Barcelona shirt.The celebration, broadcast globally in English and Spanish on Apple TV+, M.L.S.’s first-year streaming partner, with a few glitches, purposefully coincided with halftime of the Concacaf Gold Cup final, which Mexico won by 1-0 over Panama.Before Messi addressed the crowd, Mas and Beckham spoke. Beckham, an Englishman who famously signed with the Los Angeles Galaxy of M.L.S. in 2007, read his prepared comments from his cellphone, sprinkling in some Spanish. Mas used both languages for the entirety of his address. Miami, after all, is the unofficial capital of Latin America, and Florida has the largest Argentine community in the United States.“I know that the people of South Florida will take you all into their hearts,” Beckham said. “We are building a special club here at Inter Miami, a club that represents this special place and its people.”Inter Miami pink and Argentina blue dominated the stands in Fort Lauderdale, Fla.Saul Martinez for The New York TimesBefore Messi appeared, Beckham introduced the team’s second marquee signing of the summer, Sergio Busquets, Messi’s former teammate at Barcelona. Busquets spoke, too, but briefly. The night, imperfect and all, belonged to Messi.Not known for being loquacious, Messi was concise on Sunday. Wearing a white Inter Miami T-shirt and jeans, he thanked the team’s ownership group for making him and his family feel welcome. He said he hoped fans would keep watching and growing with the team.“I have a lot of desire to start training and to compete,” said Messi, who joins a team in last place in M.L.S.’s Eastern Conference. “I came with a desire to always compete and want to win.”Messi also thanked his teammates, several of whom were on the field.“I’m very happy to have chosen to come to this city with my family and to have chosen this project,” he said. “I don’t have a doubt that we’ll enjoy it and we’ll have a good time and beautiful things will happen.”After Messi handed over the microphone, a video played on the big screen featuring many celebrities, such as the retired Argentine basketball star Manu Ginóbili and the Miami residents Gloria and Emilio Estefan, welcoming Messi to town and wishing him luck. Then the families of Messi and the owners joined them onstage for photos. Musical acts followed.Afterward, Messi signed autographs for fans in the stands. Tuesday is his first official training session with his teammates, and Friday will be his first game. This is his new home. More

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    David Beckham Is the World Cup’s Missing Mouthpiece

    Qatar paid David Beckham tens of millions of dollars to promote the country and its interests. To its frustration, it has not received much return on the investment.DOHA, Qatar — In the early days of the World Cup, with the group stage underway and the world’s eyes locked on Qatar, the host of soccer’s biggest championship was eager to take advantage of the spotlight shining on its tiny desert nation.To sell itself to the world, Qatar had spent millions of dollars on celebrity endorsements, including agreements with a battalion of former soccer players who could speak to fans with street cred and in a common language. Now, the time had come to roll out its biggest signing, the one star in its arsenal in a league of his own: David Beckham.So during a midweek lunchtime, plans were drawn up for Beckham and several other ex-players to show up at a fan zone set up close to Doha’s bayside Corniche. There, they would greet fans and be interviewed by an employee of the organizing committee on a specially built stage. Beckham’s team agreed to the request that he attend but set two conditions: his presence was not be announced ahead of time, and reporters were not to be alerted.The event was a dud. The fan zone at Al Bidda Park was so deserted at the arranged time, in fact, that the event was canceled, even though Beckham and the others were already backstage, according to multiple people familiar with the plans.The curious incident, though, was emblematic of the unusual relationship between Qatar and Beckham. It is a partnership with a pitchman who rarely pitches and an arrangement that has shadowed, rather than showcased, the host country. But it also has produced a strange reality in which one of the world’s most recognizable celebrities is at once everywhere but also nowhere.Beckham has been visible, but not vocal, in Doha.Alex Pantling/Getty ImagesBeckham’s face is plastered on billboards all over Doha. He appears in advertisements on television during halftime breaks and in social media feeds promoting a pass to access cultural events in Qatar. He also has been spotted in the V.V.I.P. stands at World Cup stadiums, and he was filmed visiting the England team before its elimination.A Brief Guide to the 2022 World CupCard 1 of 9What is the World Cup? More

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    World Cup Worries Mount With 100 Days (Give or Take) to Go

    A last-minute request to change the tournament’s start date is only the latest bit of uncertainty surrounding soccer’s showcase event.At a flashy ceremony on Nov. 21 last year, some of Qatar’s most senior officials, including the Gulf nation’s prime minister, joined the FIFA president Gianni Infantino, top soccer executives and invited guests for a celebration. They gathered on Doha’s corniche, the sweeping promenade that hugs the city’s shimmering waterfront, to unveil an ornate countdown clock and to mark a milestone: the day they were celebrating was precisely one year before the opening of the 2022 World Cup.Infantino, who now resides in Qatar, offered exultant praise for his hosts. He said their preparations for the event — roughly $200 billion in investments since Qatar was awarded the tournament in 2010 — were beyond compare: So good, in fact, that Infantino, a veteran soccer administrator, declared that he had “never witnessed anything like what is happening here.”Infantino’s bullish language might now better describe something few in soccer have seen before: the state of uncertainty and rising concern that surrounds several elements of the tournament affecting fans, sponsors and broadcasters. Not least of them? The day the World Cup will actually begin.World Cup organizers this week made an unprecedented request to reschedule the start date of the tournament in order to give Qatar, as the host, pride of place in the opening match. They asked for a ruling by Thursday, only months before the tournament and a matter of hours before a series of events marking 100 days to kickoff is set to begin.FIFA President Gianni Infantino was asked only this week to approve a change to the World Cup schedule.Mohammed Dabbous/ReutersThe request to play the first match on Nov. 20 — a day earlier than previously announced — is expected to be approved. But moving the date of the opening game, and shifting the kickoff time of another match the next day, will disrupt plans made by teams, fans, sponsors and broadcasters and even the tournament’s marketing staff, which has spent millions of dollars buying advertising space around the world to mark the 100-day countdown to the World Cup — a day now cloaked in questions — in signage wrapping buses and taxis in major capital cities around the world. All of those campaigns, as of Thursday, could now launch with the wrong start date for the tournament.The late schedule change, though, is only the latest high profile question that is adding to a growing air of uncertainty, inside and outside Qatar’s World Cup organization, about the ability of the tiny gulf nation — the smallest ever to host the World Cup — to pull off a tournament for which organizers have had 12 years to prepare.Three months before the tournament, for example, Qatar has yet to unveil concrete plans about the kind of experience fans can expect during their visits, including what they will need to enter the country; where they will stay when they arrive; how the police will handle violations of Qatari laws about public behavior; and where and how fans will be able to consume alcoholic beverages in Qatar, a conservative Muslim country where the sale of alcohol is tightly controlled and where the public consumption of it is almost nonexistent.London cabs decorated to mark 100 days until the start of the World Cup. The date on the door, though, soon may be wrong.How the tournament — with more than one million visitors expected to visit — will be secured also still has not been articulated. Qatar has signed policing agreements with several nations, notably Turkey, which in January said it would be providing more than 3,000 security personnel, including riot police, for a tournament in which fans of the 32 competing nations — some of them bitter rivals — will rub shoulders for weeks in an area smaller than the state of Connecticut.Read More on the 2022 World CupA Last-Minute Change: Only months before the tournament, FIFA is considering a request for the event to start one day earlier, allowing Qatar to be featured in the first match.Chile’s Failed Bid: The country’s soccer federation had argued Ecuador should be ejected from the tournament to the benefit of the Chilean team. FIFA disagreed.Golden Sunset: This year’s World Cup will most likely be the last for stars like Lionel Messi and Cristiano Ronaldo — a profound watershed for soccer.Senegalese Pride: Aliou Cissé, one of the best soccer coaches in Africa, has given Senegal a new sense of patriotism. Next up: the World Cup.Unofficially, Qatari officials have said the imported security officers will not be in direct contact with fans. But so far — and unlike for previous World Cups — scant detail on that matter, and several others, has been publicly available. Asked two days ago for clarification on questions about several World Cup topics, Qatari officials have yet to respond.There have also been concerns about accommodations, with delays in the release of rooms to the public and fans reporting a lack of availability on a portal reserved for ticket-holders, who are expected to be the only foreigners who will be allowed to enter Qatar during the monthlong World Cup. (This guidance, too, remains unclear as of this week.)Those who have managed to find accommodations, which can only be booked after fans have paid for tickets, have complained about high prices even in the rare cases where they have found availability.Ronan Evain, the executive director of Football Supporters Europe, an umbrella organization of fan groups, said the numbers of official fan groups traveling to Qatar to support European teams most likely will be significantly lower than for the last World Cup, which was held in Russia. The defending World Cup champion France, in one example, expects only 100 fans to attend as part of its official supporters group.Other fan groups, Evain said, are considering flying in and out of Qatar for matches because they have concluded doing so would be cheaper, and easier, than staying in Qatar. Germany’s fan club has already said it will be commuting to games from Dubai. “I don’t think they realize how problematic their accommodation situation is,” Evain said. “The whole system to book accommodation is so unclear ticket-holders are reluctant to book.”At the same time, representatives of some participating teams are discovering that finding space for players to socialize outside of their hotels in such a small geographic area has been an issue. “I don’t know if they get out of the hotel, they will be surrounded with thousands of fans,” said Iva Olivari, the team manager for Croatia.“I cannot tell you exactly what we are facing,” she added. “We will have to deal with it when we get there.”Warning: World Cup timing is, for now, not set in stone. Mustafa Abumunes/Agence France-Presse — Getty ImagesFor FIFA’s partners, the continuing uncertainty has been an unrelenting challenge. The last-ditch plan to change the tournament’s start date in particular will create chaos for the plans crafted months in advance by sponsors, according to Ricardo Fort, the former longtime sports marketing head at Coca-Cola.“They invited and confirmed hospitality guests, booked flights and hotels, and contracted with all necessary logistics,” Fort wrote in a Twitter post. “Imagine changing it all!”Officials in Qatar’s organizing committee have by now gotten used to such last-minute and sometimes inexplicable revisions to plans that were months in the making. In 2019, for example, staff members who had prepared a detailed marketing and communication plan to announce the opening of what was to be the al-Wakrah stadium were stunned to discover — only minutes before the country’s emir arrived to open the venue — that he had taken to social media to say it would instead be called the al-Janoub stadium.At other times, Qatar and its ambassadors have been their own worst enemies. Asked on a call with reporters last year about how many migrant workers have died on construction projects, a question that organizers have faced since work first began on World Cup projects almost a decade ago, Nasser al-Khater, the chief executive of the organizing committee, appeared to guess at the number before being corrected by a staff member. In April, World Cup officials had to provide clarifications after a senior security official told a reporter that rainbow flags, a symbol of gay rights, could be seized from fans for their own protection.To help tell its story, Qatar also enlisted — at great expense — a group of former soccer players, most prominent among them David Beckham, the former England captain. But despite receiving millions of dollars to bless Qatar’s World Cup project with his fame, Beckham has proved to be a reluctant advocate, preferring to attend events only when the news media is not present. Beckham has never said publicly why he signed up to endorse the tournament, and his spokeswoman did not respond to a request for comment.This week brought a new crisis over the tournament’s start date. FIFA’s secretary general, in the letter sent to top soccer leaders requesting the change, said FIFA had assessed the commercial and legal effects of moving Qatar’s opening game against Ecuador forward one day and “determined that any risk is sufficiently outweighed by the value and benefits of the proposal.”Some fans, though, will be left disappointed. In addition to shifting Qatar’s game, FIFA also proposed moving the time of a game between Netherlands and Senegal set for the original opening day, Nov. 21, to an evening kickoff from its original afternoon start.Martín Bauzá, a New Yorker, said that would mean he could no longer use the tickets he has bought for the Netherlands game, because he also has tickets for the United States-Wales match that begins an hour after it ends. And he probably will not be the only one grumbling.“I would imagine it would cause a few headaches for broadcasters,” said Graham Fry, chairman of IMG’s production unit, a veteran of major event coverage.“They would have already planned programming for that day, scheduled previews for the World Cup,” he added, noting such decisions often must be made months in advance.Another issue of direct interest to many fans — the plan to serve alcohol at the World Cup — has still not been articulated, despite months of discussions and even though one of FIFA’s biggest partners is Budweiser, which expects its products to be available to supporters across World Cup sites.The most recent proposal, which has yet to be made public, is for beer to be sold after the security check outside stadiums but not inside the stadiums themselves. Fans also will be able to drink at fan parks, but at the moment that privilege will only be available at certain times of the day. Which times? World Cup organizers still have not said. More

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    Wary of Human Rights Issues, World Cup Sponsors Edge Away from Qatar

    Troubled by worker abuse and human rights, some World Cup sponsors are distancing themselves from the host nation. But not everyone is backing away.For Gary Lineker, a starring role in Qatar’s big show was not an option.Sure, he had hosted a World Cup draw before. And as a former top scorer in the tournament who now works as a popular television broadcaster he has an ongoing professional relationship with the tournament’s organizer, FIFA. But fronting the glamorous event in Doha last month that set the matchups for this year’s World Cup in Qatar — a hosting choice he has regularly criticized — was not something, Lineker decided, that he could consider.So in a conversation with FIFA’s president, Gianni Infantino, Lineker said no.Lineker’s reluctance to host the draw — which left FIFA scrambling to find a replacement — is only one recent example of the line celebrity athletes and sponsors are having to tread when it comes to the Qatar World Cup, which since its inception has been mired in controversy and complaints about the country’s treatment of migrant workers and the gay community. His decision came as multiple companies, and even the federations of some participating nations, are taking steps to distance their brands from the host country even though they have paid millions of dollars to attach themselves to the world’s most high-profile sporting event.Qatar has long pushed back on perceptions about the country that it considers inaccurate or at best outdated, attempting to explain that as the physical appearance of the country changed, so have its protections for workers. But examples of abusive conduct and poor treatment stubbornly persist and remain fodder for news media outlets, particularly in Europe, where the Qatar World Cup continues to be a source of protest and a lightning rod of criticism for those that associate with it.Qatar has faced years of criticism over its treatment of migrant workers as hundreds, and perhaps thousands, died working on World Cup construction projects.Hamad I Mohammed/ReutersAlarmed, some companies that would have been expected to leverage the biggest event in the most popular sport on earth have instead chosen to step away. For instance, ING Group, a major international financial services and banking group that sponsors the Netherlands and Belgium national teams, has decided not to leverage those relationships during the event. The company said it would not accept any of its ticket allocation for the tournament or engage in any World Cup-related promotion, a spokesman told The New York Times.“Given the discussion and concerns around the human rights situation of the tournament infrastructure we think it’s inappropriate,” the spokesman said. Instead, ING said, the company will focus its efforts on the women’s European soccer championships to be held in England this summer.Several other partners of the Dutch and Belgian teams also issued statements outlining their plans to ignore what would in normal circumstances be a major marketing platform. GLS, a parcel service provider that sponsors Belgium’s team, told The Times that while it has backed the Red Devils since 2011 and would continue to do so, it would not take up its ticket allocation for customer promotions or engage in any advertising campaigns in Qatar “because we consider a commercial use of the World Cup 2022 in the context of the human rights situation better not take place.”Read More on the World CupAmbitious Goals: FIFA has given up on a plan to hold the World Cup every two years. But its president’s plans for the future are bold.Golden Sunset: This year’s World Cup will likely be the last for stars like Lionel Messi and Cristiano Ronaldo — and a profound watershed for soccer.Senegalese Pride: Aliou Cissé, one of the best soccer coaches in Africa, has given Senegal a new sense of patriotism. Next up: the World Cup.A Controversy: A dispute over a player’s eligibility could alter the qualifying results in South America, with Chile asking for forfeits and Ecuador’s spot in Qatar.Carrefour, however, a French-based supermarket chain with outlets in Qatar that also sponsors the Belgium team, issued a robust response to claims that it too would join the others in what appears to be a collective boycott of the World Cup. “Carrefour and its subsidiaries are not engaged in a boycott of any kind,” the company told The Times in a statement that labeled any claims it would take part “fake news.”Even some of the competing teams, though, are treading lightly. U.S. Soccer has held internal discussions about messaging it can provide to players for when they face inevitable questions about human rights issues, and Germany’s team wore T-shirts bearing the slogan “human rights” before a World Cup qualifying match last year.And after Denmark’s team secured its qualification last year, its soccer federation announced that two of its sponsors, the national lottery Danske Spil and a prominent bank, Arbejdernes Landsbank, had agreed to surrender the space they have paid for on the team’s training gear so that it can be replaced by human rights messages during the World Cup. (Arbejdernes Landsbank later ended its sponsorship early, a decision it said was over unrelated issues.)None of the team’s sponsors, the Danish federation said, would take part in any commercial activities in Qatar “so that participation in the World Cup finals is primarily about sporting participation and not promoting the World Cup organizers’ events.”Ricardo Fort, a former marketing executive responsible for Coca-Cola’s multi-decade relationship with FIFA, said many companies were calculating the effects of associating with Qatar, but he predicted that most would ultimately choose not to shy away from the tournament. “To me it feels like a localized issue,” Fort said.Celebrities and individuals would face a tougher choice, he suggested.“If you are a retired footballer planning to sign a deal in Germany or France et cetera, the chances are you will be more successful not being involved with the event,” Fort said.Lineker, a former England striker who was the top scorer at the 1986 World Cup, was just the sort of star FIFA and World Cup organizers would have wanted to headline high-profile events like the draw. Lineker had said yes the last time around, taking center stage at the Kremlin for the draw ahead of the 2018 World Cup in Russia.But after doing so he had faced a backlash from some sections of the British news media, and this time, he told Infantino, he had concluded it would be hypocritical for him to headline a ceremony that would in essence kick off an event about which he continues to have misgivings. (Lineker will continue to play a leading role in the BBC’s coverage of the tournament, having decided that reporting on the event is not the same as endorsing it.)Gary Lineker, a former World Cup player turned broadcaster, rejected an offer to reprise his role hosting the World Cup draw.Carl Recine/Action Images Via ReutersWhen Lineker said no, Jermaine Jenas, a retired player who never appeared in a World Cup match, was a late choice alongside the American Carli Lloyd.Darko Bandic/Associated PressFor others, though, the rich paydays on offer can be too big to turn down. Qatar has for years written some of the biggest sponsorship contracts in sports, and that has only ramped up as the World Cup nears. Its biggest capture to date has been David Beckham, the former England star who like Lineker was present in the hall when Qatar chosen as the host for 2022.Qatar’s multimillion-dollar agreement with Beckham, now also a sports team owner and investor whose celebrity transcends soccer, extends beyond the World Cup; it is, in many respects, a deal for the former England national team captain to endorse Qatar itself. That has led some people close to Beckham to privately express misgivings about the nature of the arrangement. “It’s a deal to promote and support the nation and what they’re doing,” a person with knowledge of the agreement said in describing it.Beckham has not publicly spoken about what motivated him to sign with Qatar, where he has been a frequent visitor since agreeing to a deal more than 18 months ago. His spokeswoman did not respond to a request for comment.Beckham has so far avoided press scrutiny at events in Qatar, which have included an event with Afghan refugees; a promotional event for Qatar Airways; and an appearance on a panel at the Doha Forum, a flashy event that brings together business and political elites. He was curiously absent, however, from the World Cup draw.“There’s so much risk attached to this,” said Tim Crow, a former chief executive of Synergy, a firm that has advised Olympic and World Cup sponsors. “I was kind of surprised he’s decided to position himself with something for which there’s so much risk, particularly for a guy who doesn’t need the money.”Beckham’s relationship with Qatar may lead to questions for one for his other partners, the sportswear manufacturer Adidas. The company provided few specifics about how it would activate its relationship with Beckham for the Qatar World Cup, saying only that he “is a valued, long-term member of the Adidas family and our partnership will continue as such.” More

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    Inter Milan vs. Inter Miami Is the Trademark Lawyer Derby

    AdvertisementContinue reading the main storySupported byContinue reading the main storyInter vs. Inter Is the Soccer Rivalry Trademark Lawyers Can LoveA dispute over a team name could have consequences for the increasingly global soccer industry.Quick quiz: How well do you know your Inters? (Answers below.)Credit…From left, Jessica Hill/Associated Press; Tibor Illyes/EPA, via Shutterstock; Diego Vara/Reuters; Jennifer Lorenzini/ReutersFeb. 18, 2021, 2:46 p.m. ETFor more than four and a half years, David Beckham’s Major League Soccer franchise in Miami was nameless.As plans for it were made and then regularly remade, the team came to be known as Miami Beckham United — a shorthand that seemed to account for the main points of interest: city, owner, soccer. It wasn’t until the fall of 2018 that Beckham’s team was officially baptized: as Club Internacional de Fútbol Miami, or Inter Miami for short.The decision to trade one common soccer club name, United, for another, Inter, was hardly groundbreaking. North American soccer teams often copy the names of Europe’s legacy clubs in an effort to project credibility in the sport’s culture. In M.L.S., for example — a league that literally has the word “soccer” in its name — there are 14 Football Clubs. There is also a Club de Foot (in Montreal), a Sporting (in Kansas City), a Real (in Salt Lake City) and three Uniteds.Beckham’s choice of name, though, immediately caught the attention of one entity with a particularly keen interest: the Italian powerhouse Internazionale Milano, or Inter Milan for short. The Italian team had laid claim to “Inter” in a filing with the United States Patent and Trademark Office in 2014.Almost immediately, the fight for the name was on.Within months, Major League Soccer, which owns and controls Inter Miami as a single entity, filed a notice of opposition to Inter Milan’s trademark registration, which still had not been awarded, with the government’s Trademark Trial and Appeal Board. The sides are now in a legal battle over who gets to use the stand-alone word “Inter” in the United States.Late last year, a panel of three judges rejected — for a third and final time — M.L.S.’s claim that an Inter Milan trademark would be confusing to the consumer.While there is no danger that the dispute will force Inter Miami to change its name, an Inter Milan victory would complicate the Florida club’s branding, marketing and merchandising for years to come. If it ever used the word Inter as a separate moniker, for example, it could be sued for trademark infringement.Conversely, if M.L.S. prevails, Inter Milan’s ambitions to monetize the North American market — an increasingly appealing set of consumers for a number of top European leagues and clubs — could be frustrated as well.In a statement, Inter Miami said that “Inter” was a “commonly used term” and that the club was “not in jeopardy of changing its trademark-approved name or marks.”Inter Milan had hoped to ward off litigation by talking with M.L.S. about finding a solution to the dispute, according to a person familiar with the team’s side of the case. Those talks have continued and may yield a resolution; one option could be a joint commercial venture in the United States, or even a royalty fee. A spokeswoman for Inter Milan declined to comment on the case.Beyond its particular arguments, the fight over the use of the word “Inter” in the United States presents a complication to the common practice of importing team names. If American teams are not secure in the commercial rights to their own names, it could hamper their business and growth. Soccer’s rapid globalization, which now includes annual barnstorming tours, overseas offices and even attempts by European leagues to take domestic competitions outside their borders, has raised not only the stakes, but also the potential risks for confusion.Credit…David Santiago/Miami Herald, via Associated PressCredit…Daniele Mascolo/ReutersFlags are one thing. Inter Miami’s owner, David Beckham, is a brand all his own.Credit…Marcio Jose Sanchez/Associated Press“The big picture is this sense that the Inter trademark application in the U.S. is kind of the next step in the evolution of the global brand for soccer clubs and the effective invasion of the U.S.,” said Steven Bank, a professor of sports law at U.C.L.A. “If Inter can claim the term ‘Inter,’ and that’s all they’ve asked for, then Real Madrid could claim ‘Real’ and Manchester United, in theory, could claim ‘United.’”That means the implications of Inter vs. Inter could be dizzying. Could one of the English Uniteds lay claim to that name on other continents, arguing that it was the first United or, as it were, the most United? Could Sporting Clube de Portugal challenge Sporting Kansas City? Could Real Madrid sue Real Salt Lake?Would the bigger, older clubs even have a case? In American trademark law, laying claim to a name first carries more weight than the strength of your brand.This could all have been avoided by coming up with new names, of course. And that was what M.L.S. did when it first took the field in the 1990s under more traditional American-style city-nickname conventions. But as the league evolved, nearly every team opted for a European-style label: Atlanta United, F.C. Cincinnati, Los Angeles F.C. In January, the Montreal Impact rebranded as C.F. Montréal.“Neither team has a very distinctive mark,” David Placek, president and founder of Lexicon, a company specializing in naming and trademarking new brands, said of Inter Milan and Inter Miami. “They’re using generic terms. It’s just pure imitation. ‘It sounds kind of European, so let’s have that kind of panache.’”Placek argued teams would be better off, legally and otherwise, by choosing an original name. “Create their own distinctive personality,” he said, “rather than try to imitate another team.”Quiz time: Which Inter is which?[embedded content]The outcome of a ruling in Inter vs. Inter, though, could be messy.As soon as next month, Football Club Internazionale Milano, as the Italian team is officially named, plans to rebrand itself as Inter Milano to pursue new global branding and marketing opportunities. An apparent attempt to modernize the club’s name and look, following the example of its Italian league rival Juventus, it is an expensive undertaking, and one unlikely to be embraced by traditional fans. But it helps explain the club’s insistence on strenuously defending its existing trademark claim.The Italian team claimed the term “Inter” with the U.S. Patent and Trademark Office in 2014, two years before its current Chinese owners bought control of it. The application covered a wide range of services and products, from staging soccer games to branded pajamas, dog leashes and yo-yos.By 2019, however, the mark still had not been awarded because Inter Milan’s application initially had been deemed confusingly close to the word “Enter,” which was trademarked by a different company. That’s when Major League Soccer challenged the claim with the Trademark Trial and Appeal Board.M.L.S. has argued that the term “Inter” is merely descriptive, and that trademarking it creates a likelihood of confusion. After all, there are dozens of soccer clubs worldwide named Inter, many of them in the professional ranks and at least two others in the United States: a minor league team in Nashville and a youth club in Atlanta. It is likely that most of those Inters were named as a homage to Inter Milan, a three-time European champion, but that, M.L.S. argues, doesn’t necessarily give Inter Milan the rights to the name.So far, only the likelihood of confusion has been adjudicated. M.L.S., which does not have a prior claim to “Inter” but argues that other U.S.-based entities used the word before Inter Milan attempted to trademark it, has been denied in its claim three times.A trial, which will hinge solely on whether “Inter” is a descriptive term and therefore beyond trademarking, will not happen until 2022 at the earliest. “I think M.L.S. has a very good basis for asserting that the mark is descriptive, at least in connection with the soccer services,” said Laura Franco, a trademark lawyer.If Inter Milan’s claim survives the opposition and it is awarded the trademark, however, it would only then be able to sue Inter Miami for specific infringements. But such claims would rest on proving a likelihood of confusion, which is murky territory. Can an M.L.S. team with pink and black colors be confused with an Italian one that plays in black and blue? Especially when they play in different competitions, and on different continents?“Just because Inter Milan may own the registration for ‘Inter’ and Inter Miami may use ‘Inter Miami’ doesn’t mean that there is going to be consumer confusion,” Franco said.Tariq Panja contributed reporting.AdvertisementContinue reading the main story More

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    From Marcus Rashford to Megan Rapinoe: What Our Stars Say About Us

    AdvertisementContinue reading the main storySupported byContinue reading the main storyRory Smith On SoccerWhat Our Stars Say About UsOnly a handful of soccer players attain what might be best described as mainstream cultural relevance. That kind of fame now comes with responsibility.Marcus Rashford’s charity work has raised his profile in ways that even his immense talents could not.Credit…Paul Ellis/Agence France-Presse — Getty ImagesJan. 9, 2021, 7:30 a.m. ETThere are almost eight years between the photographs, but they seem to come not so much from different eras as from different worlds.The first is from the summer of 1990. Paul Gascoigne is beaming against a bright blue sky. He, plus the rest of the England team that had reached the semifinals of the World Cup, has just touched down to a heroes’ welcome. Gascoigne, the breakout star of the tournament, has decided to greet his public wearing a pair of plastic novelty breasts.The second image is from the summer of 1998, before a World Cup this time, rather than after one. David Beckham holds hands with his fiancée, the singer Victoria Adams, on a night out. Neither looks especially happy with the fact that a throng of photographers has chosen to accompany them for the evening. Over a pair of combat trousers, Beckham is wearing a sarong.David Beckham’s comfort zone was always much bigger than the soccer field.Credit…Daniel Leal-Olivas/Agence France-Presse — Getty ImagesOnly a handful of soccer players ever attain what might be best described as mainstream fame. Anyone who follows the game even at a casual remove would know the name of Kevin De Bruyne, of course: He is, after all, one of the most gifted players of this generation, probably the outstanding star of the most popular league in the world.For all his talent, though, for all his medals and other achievements, De Bruyne remains famous only in a soccer sense. That is no mean feat, of course: Hundreds of millions of people across the globe will know his strengths and weaknesses, his highs and his lows. They will have fiercely held opinions on his most recent performances for Manchester City.But countless more will not. It is not a perfect parallel, but it is perhaps the difference between Broadway fame and Hollywood fame. Modern soccer is, as the journalist David Goldblatt has written, perhaps the most pervasive cultural phenomenon of all time, but even that comes with a limited power, a niche appeal. The vast majority of the global population does not follow it, not even a little, and so the name Kevin De Bruyne will mean little, or nothing, to them.Kevin De Bruyne is unquestionably a star. An icon? That’s different.Credit…Pool photo by Clive BrunskillThat is true of all but a select few. Often, the exceptions make the leap through virtue of sheer ability. Ballet is hardly an international passion, but for a while, Rudolf Nureyev was one of the most famous people on the planet. It is by the same osmosis that Pelé, Diego Maradona, Lionel Messi and Cristiano Ronaldo found a fame that extends beyond the sporting silo in which it was forged. (For the record, in terms of sheer numbers, Ronaldo is surely substantially more famous than Nureyev ever was, but then Nureyev didn’t have Instagram.)Others, though, attain that fame not just through their sporting prowess but through their cultural relevance. Beckham is, perhaps, the clearest example. He was, of course, an outstanding player — far better than he was given credit for at the time — but it took something more for him to become as much a cultural figure as a soccer one.Beckham would have had an abundance of crossover appeal at any time, of course — the looks, the fashion, the Spice Girl romance — but the level of fame he achieved can be attributed to the precise time he emerged, too.It was with the Beckham wedding that the BBC opened a four-part documentary series last month on the nature of 21st century celebrity. The Beckhams did not herald the dawn of the celebrity era, of course — their engagement was announced a year after the death of Princess Diana — but they did represent an apogee, an acceleration of it: Crowds of fans lined the streets on their wedding day, and a glossy magazine paid a frankly unthinkable — in the social media age — 1 million pounds for exclusive pictures of the ceremony.We knew, at the time, that this was the era of Cool Britannia and Britpop and Danny Boyle. What we did not know, perhaps, was that it would soon be the era of Heat magazine, Britain’s equivalent to Us Weekly, and Paris and Nicole and Perez Hilton and “Big Brother.” Beckham cut through because he was not only a player, but because he also encapsulated a celebrity culture that was just starting to flower.Paul Gascoigne’s tears endeared him to fans watching the 1990 World Cup.Credit…Roberto Pfeil/Associated PressGascoigne, eight years earlier, had done the same, albeit in a very different culture. He is often credited with softening soccer’s image in Britain, his tears on the field during England’s defeat in the 1990 World Cup semifinals washing away the stains of hooliganism and Heysel and The Sunday Times’s damning verdict that soccer was “a slum sport played in slum stadiums increasingly watched by slum people.” After Gascoigne came “Fever Pitch” and Pete Davies and the Premier League, the agents of soccer’s gentrification.There is some truth in that, but Gascoigne was also very much a figure of his age, too. The drinking and the pranks, the novelty songs and the novelty breasts were all the accouterments of what would eventually be called “lad culture,” the unreconstructed, beery era of the early 1990s that bequeathed the world a suite of soft-core men’s magazines, a range of sugary alcopops and, to some extent, Oasis.It is difficult to analyze with any certainty the mechanics of Gascoigne’s or Beckham’s fame. Did they rise beyond their sport because they reflected an emerging culture neither they nor we quite grasped? Were they figures of sufficient influence that they shaped the culture in their own image? Or were they understood through the lens of the dominant culture of the time, and we turned them into what we wanted them to be?However it worked, both became emblems of their eras, soccer’s emissaries to the mainstream, individuals through which it is possible to parse the cultures that formed and distorted them. But they were not the first. George Best, regarded as the fifth Beatle, and Johan Cruyff, a symbol of the counterculture, had been through the same process in the 1960s and ’70s. (In England, at least, the 1980s are best understood through a cricketer, Ian Botham.)It is striking, then, that the two players of the current generation most firmly set on that path are Marcus Rashford and Megan Rapinoe. Neither is the best player of this era — though Rapinoe is closer than Rashford — but both, at the start of 2021, have the sort of mainstream fame that few of their peers will ever muster.Like a handful of stars before her, Megan Rapinoe has the kind of fame that transcends soccer.Credit…Devin Oktar Yalkin for The New York TimesAnd as with Beckham and Gascoigne, their fame offers a window into our culture, affirming not just that this is an era in which the traditional gatekeepers of fame have been replaced by something more direct — and, possibly, more egalitarian, thanks to social media — or that athlete activism is encouraged rather than merely tolerated.The rise of first Rapinoe and then Rashford is a sign that fame now comes with responsibility, that we have moved beyond the Beckham phase of celebrity culture (pictures of famous people being famous) and the Perez Hilton phase (pictures of famous people sweating) and into an era in which fame is bestowed for standing for something, whether it is equal pay or equal rights or feeding hungry children. In the 2020s, fame and values are interlinked.Just as with Beckham and Gascoigne, it is not possible to say for sure whether Rapinoe and Rashford created that era, or whether the era created them. Either way, though, their prominence says as much about us as it does about them. Their fame, to some extent, shows us who we are.Italian Soccer, but Not as You Know ItWeston McKennie added another goal to his highlight reel on Wednesday.Credit…Antonio Calanni/Associated PressWeston McKennie was not, it is fair to say, particularly known for his goal scoring during his time with Schalke, but he has developed something of a taste for it with Juventus. He scored, spectacularly, at Camp Nou against Barcelona late in 2020, and his 2021 started with a celebration in another of European soccer’s great cathedrals, San Siro, on Wednesday night.McKennie’s goal sealed a vital 3-1 win for Juventus against A.C. Milan, one that keeps Andrea Pirlo’s team in touching distance of Milan, and Inter, at the summit of Serie A, and preserves, for now, the dream of a 10th straight title.Pirlo’s first few months as a coach have been — as is to be expected, really — a little mixed: His Juventus beat Barcelona and lost by 3-0 at home to Fiorentina in the space of a couple of weeks in December. There are moments when his vision of an ultramodern, swift, ruthless side comes into focus, and moments when that seems distant as a dream.But what stood out most of all, on Wednesday, was how atypical the game felt, given both its stakes — an old rivalry, two title contenders, the last unbeaten team in any of Europe’s major leagues against a side that would have effectively surrendered its title with defeat — and its location.It is strange, really, how powerful the idea of Italian soccer as inherently defensive has proved to be. Serie A has not been like that for some time, not for a decade, perhaps longer. Teams like Atalanta and Sassuolo are as attack-minded as anyone in Europe; Serie A games, on average, had more goals last season than the Premier League.Wednesday at San Siro fit that new image of Italian soccer perfectly: a rapid-fire exchange of punches, a startling absence of caution, a breathless, faintly frenzied tempo. Even at two goals down, with the game as good as finished, Milan kept pouring forward. The stereotype has been outdated for a while. It may be time to dispense with it for good.The Half-Empty CupThe F.A. Cup is viewed by some more as a relic than as a prize.Credit…Toby Melville/ReutersSouthampton’s game against Shrewsbury is already off. At the time of writing, Liverpool’s trip to Aston Villa looked sure to follow. Lowly Chorley will have its moment against the comparative might of Derby County in name only: Derby, missing its entire first team, will be forced to field a squad of teenage hopefuls.The third round of the F.A. Cup — the point in soccer’s most venerable competition when the elite joins in — remains, even now, the most evocative date on English soccer’s calendar, a weekend of tradition and romance and occasional wonder that encapsulates so much of what England likes to believe is good about its game.The luster of the competition has faded in the last two decades, of course. It is no longer just coaches of the Premier League’s superpowers who resent its intrusion — most teams from most leagues now field their reserves, saving their stars for more important battles ahead — but the power of what it represents has, if anything, grown, the last glimmer of egalitarianism in an increasingly stratified world.But the F.A. Cup has long occupied a fragile place in soccer’s changing ecosystem. It is more than 20 years, now, since Manchester United was encouraged not to take part in the 2000 edition of the competition, traveling instead to Brazil for a forerunner of the Club World Cup, a move the English authorities themselves felt would be good diplomacy while the country was bidding for the actual men’s World Cup.At the time, many felt that move proved the F.A. Cup no longer truly mattered; in the years that have passed, it has come to be seen as a watershed in the competition’s history. It certainly has never felt as if it mattered quite so much since then, though the forces behind that are far more complex than the absence of one team for one season.It is easy, then, to see why the F.A. would not have wanted to cancel this year’s competition (quite apart from the value of its own television deals, and the lifeline F.A. Cup funds provide to smaller clubs). Skipping a year would have been confirmation that the tournament was some kind of optional afterthought.And yet plowing on may prove no less damaging. This weekend’s matches will be played in empty stadiums as the second — or possibly third, it’s hard to say for sure — wave of the coronavirus pandemic bites. The teams that do play will be even weaker than normal, as coaches try to manage the fearsome workload placed on their players; the ones that do not may be given free passes into the fourth round, or have to catch up at a later date, turning the competition into chaos.It is hard not to wonder if it might all just feel a little pointless, a tradition being maintained for its own sake in circumstances that are really not conducive to it. It is, equally, hard not to think that perhaps, in hindsight, this might be the point at which whatever remains of the tournament’s mystique evaporates for good.CorrespondenceFor Tom Davies, left, and Jack Grealish, one reader noticed, every day is leg day.Credit…Dave Thompson/Agence France-Presse — Getty ImagesI think I know where James Armstrong might fall on that question. “I think it is insane to be playing sports in a pandemic,” he wrote. “Is the risk of long-term Covid worth it for a football match? Or a basketball game?”It is a valid question and an understandable view, though it’s not one I share. In Europe — I cannot speak for elsewhere in the world — there is no evidence that I’m aware of to suggest that players have contracted the virus because they are playing soccer. The rise in cases we have seen in recent weeks seems, almost entirely, to be related to mixing away from the field.As a rule, the bubbles the leagues and their teams have instituted have held. And, speaking from the perspective of a country now in a third lockdown, it does not feel too naïve or self-aggrandizing to suggest that sports’ playing on gives at least a portion of the population some link to normality and some source of distraction at a time when both are badly needed.Carl Lennertz, meanwhile, is fixated on Tom Davies’s and Jack Grealish’s socks. “It’s so oddly unprofessional yet delightful to watch these two in their gym socks,” he wrote. “It’s like watching a rugby player come out in sandals or a pro golfer in flip flops. Why take the risk of exposing one’s shins that way? I’m sure they are in line with some sort of precise measurement, but it’s still not cool despite its individualistic look.”I see your point, Carl, but I’m afraid I have to invoke the Rui Costa rule: If he did it, then it is not only OK, but it is the very height of cool.AdvertisementContinue reading the main story More