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    ‘Woj’ Leaves ESPN, and a Changed Sports Media, to Join St. Bonaventure

    At ESPN, Adrian Wojnarowski leveraged social media to get the news out quicker. That skill made him rich and famous. He will manage the basketball team at St. Bonaventure University.For years, the sportswriter Adrian Wojnarowski used his sources and his hustle to repeatedly beat the competition on basketball stories big and small. But his drive and deft use of social media also helped change the entire sports journalism landscape.Wojnarowski, who announced Wednesday that he was retiring from ESPN to become general manager of the basketball team at St. Bonaventure University, his alma mater, developed a well-earned reputation for getting professional basketball news first, and then rapidly getting it out to the public, often via a post on X, formerly known as Twitter.When he was first, which was often, and the news was big, it was dubbed a “Woj Bomb.” Other reporters scrambled to confirm the news, then sent out tweets of their own, but crucially only after Wojnarowski’s. Even if he was only 30 seconds faster than the competition, Wojnarowski had his scoop. And because the social media algorithms often prioritize being first, the speed could gain him tens of thousands of extra clicks.The medium was a big part of the message for Wojnarowski. Rather than following the old media model — interacting with an editor, polishing the prose and waiting for publication — Wojnarowski went straight to social media, even if it was just with a sentence reporting that a trade had occurred or that a free agent had signed a contract, to own a story.It made him a star and it made him rich. ESPN paid him millions of dollars.“Scoops are not a new thing,” said Laith Zuraikat, an assistant professor of radio, TV and film at Hofstra University. “But what he did so effectively was take a lot of that traditional journalistic insider work and transition and use Twitter. I’m sure others thought of it, but nobody did it as well as he did. He was the guy.”Far from being an anomaly, Wojnarowski, first at Yahoo and then at ESPN, became a model for many other reporters who embraced his style. ESPN emphasized other accomplished journalists, like Jeff Passan on baseball, Adam Schefter on the N.F.L. and Pete Thamel on college sports, who focused on breaking news that would then drive hours or even days of coverage on the company’s various shows. Other media companies tried to match that lineup with scoop-breakers of their own who could race to share their knowledge on social media.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    As N.B.A. TV Deal Nears, Warner Bros. Discovery Is on the Outside

    The company’s TNT channel and the N.B.A. have long been inextricably linked, but that may end after next season. Plus, Charles Barkley is retiring.Warner Bros. Discovery executives thought they had given the National Basketball Association a proposal it would accept.In April, after months of negotiations, the company made an offer to pay billions of dollars to the league for the rights to continue showing its games on TNT, as well as its Max streaming service. TNT has shown N.B.A. games since the 1980s, and its “Inside the NBA” is widely considered one of the best-ever sports studio shows.But with the end of Warner Bros. Discovery’s exclusive negotiating window looming, the N.B.A. insisted on changing the package of games the company would receive, according to two people familiar with the negotiations, who spoke on condition of anonymity to discuss the private dealings. Warner Bros. Discovery balked, and while the two sides have continued negotiating, the company now finds itself on the verge of losing the rights to televise the sport with which it has become inextricably linked. And on Friday night, the beating heart of “Inside the NBA,” the Hall of Famer Charles Barkley, said he would be retiring from TV after next season.“The first thing anybody thinks about when you say TNT is the N.B.A.,” said John Skipper, the former president of ESPN.Media companies, including Warner Bros. Discovery, were prepared for bruising negotiations with the N.B.A. Sports rights remain an extremely valuable commodity for traditional TV networks, and companies increasingly also see them as a way to attract more subscribers to their streaming services.The league made clear it wanted a sizable increase on the roughly $2.66 billion in total it receives annually, on average, from Warner Bros. Discovery and ESPN under its current rights agreements, which went into effect in 2016. Executives at those companies knew if they wanted to retain N.B.A. rights they would have to pay more for fewer games so that the N.B.A. could create a third package of games to sell.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Caitlin Clark Hype Will Test the W.N.B.A.’s Television Limits

    The docuseries “Full Court Press” closely tracked college stars like Clark and Kamilla Cardoso. Fans who want to follow elite W.N.B.A. rookies could have a tougher time.The decision makers for the docuseries “Full Court Press” chose wisely when selecting which women’s college basketball players they would follow for an entire season.They recruited Caitlin Clark, whose long-distance shots at the University of Iowa made her a lucrative draw. Kamilla Cardoso, a Brazilian attending the University of South Carolina, could provide an international perspective. Kiki Rice, from the University of California, Los Angeles, would be the talented but reserved young prospect.Those selections proved fortuitous when each player advanced deep into the N.C.A.A. tournament. Clark and Cardoso competed in the most-watched women’s championship game in history before becoming two of the top three picks in the W.N.B.A. draft.“The way that it turned out, it’s like, ‘This is not real life,’” said Kristen Lappas, the director of the four-part ESPN series that will air on ABC on Saturday and Sunday. “That just doesn’t happen in documentary filmmaking.”Interest in women’s basketball is surging because of young talent. Clark, Cardoso and other top rookies like Angel Reese and Cameron Brink are providing the W.N.B.A. a vital infusion of star power, quickly obliterating one record when 2.4 million viewers watched April’s draft.Now the league, whose media rights package expires in 2025, must capitalize by making sure fans can easily follow the players they grew to love during their collegiate careers.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Tug-of-War Over N.B.A. Rights Provides Glimpse of Media’s Future

    The league’s longtime television partners, including ESPN and Turner, are undergoing major changes, which could alter how games are watched.The National Basketball Association’s season tipped off on Tuesday with stars like LeBron James and Nikola Jokic beginning the long quest for a title. But the action that will have longer-term ramifications for the league, and the media and entertainment landscape, is happening off the court.The companies holding the rights to show N.B.A. games — Disney, which owns ESPN and ABC, and Warner Bros. Discovery, the parent company of TNT — are collectively paying the league $24 billion over nine years for that privilege. But their contracts expire after next season, and the N.B.A. hopes to more than double the money it receives for rights in the next deal, according to several people familiar with the league’s expectations who spoke on the condition of anonymity to discuss ongoing negotiations.It won’t get that without a fight. After decades in which sports leagues garnered ever bigger piles of money for the rights to show their games, there are signs that media and technology companies are under increasing pressure to justify the exorbitant amounts they spend on broadcast rights. Interest rates are high, Wall Street is demanding profitability over growth, and streaming has reconfigured the entertainment industry.The result of the N.B.A.’s negotiations will say a lot about the future of broadcast networks, the cable bundle, streaming services and the sports media ambitions of technology companies.“I think in this era that we’re coming out of, this is the last of the big deals,” said John Kosner, who advises sports media and tech start-ups after a two-decade career as an executive at ESPN.The National Football League, the most valuable sports league in the world, did not quite double its rights fees when it signed new agreements in 2021. And that was before the stock market declined, interest rates rose and wars began in Europe and the Middle East.Disney and Warner Bros. Discovery, which have televised N.B.A. games for more than two decades, aren’t necessarily in positions to shell out lots of cash, either.Disney has carried out extreme cost-cutting and layoffs this year, and its chief executive, Robert A. Iger, has said the company is considering “strategic options” to sell equity in ESPN. Warner Bros. Discovery has also cut costs, and said in August that it had a debt load of nearly $50 billion following the merger of the two companies last year.The most likely scenario, according to the people familiar with the negotiations, is that Disney and Warner Bros. Discovery will sign new agreements with the N.B.A. to televise fewer games. The N.B.A. declined to comment for this article.The two companies together show about 160 regular-season games each year, as well as the playoffs and N.B.A. finals. Most games are shown on cable (ESPN and TNT), with a handful on ABC.For both companies, N.B.A. broadcast rights still represent a valuable bargaining chip in negotiations with their biggest customers: cable and satellite companies. Those distributors pay billions of dollars to Disney and Warner Bros. Discovery for the rights to show their cable channels, including TNT and ESPN, based in part on the expectation that those channels will air sports like N.B.A. basketball.An N.B.A. package would also help both companies shift to a streaming future. Warner Bros. Discovery recently added a live sports package to its streaming service, Max, while ESPN has been vocal about having a stand-alone streaming offering for its flagship channel in the near future.Disney and Warner Bros. Discovery are not likely to be the only companies showing N.B.A. games, though. If those companies end up showing fewer games in the new deal, the league may create a third rights package, perhaps even a fourth, of the games no longer included in the first two packages, as well as the league’s new in-season tournament.The most likely buyers for those packages of games are Amazon and NBC, according to the people familiar with the negotiations.Top executives at Fox, CBS and the Google-owned YouTube have said that they are unlikely to put in serious bids for broadcasting rights. The intentions of Netflix and Apple are less clear, but Netflix has long said it is uninterested in paying the kind of prices the N.B.A. is looking for. Apple has largely committed itself to a sports strategy of buying up all of a league’s domestic and international rights, like in its recent deal with Major League Soccer. That isn’t possible with the N.B.A.Amazon and NBC are attractive partners to the N.B.A. for very different reasons.For a generation, most N.B.A. games have been watchable only with a cable package. But the collapse of the cable bundle — from around 100 million households with a cable package a decade ago to around 70 million today — has made old-school broadcast networks, the most widely distributed television channels, more attractive. With CBS and Fox as unlikely bidders, the league could want games to be shown on NBC’s broadcast channel.As for Amazon, it is seen as highly unlikely that the N.B.A. — a league that is proud of being forward-thinking regarding technology — would sign a new rights agreement with only traditional media companies, according to some of the people familiar with the negotiations. Amazon has long been interested in broadcasting the N.B.A., according to a person familiar with the league’s negotiation history, and it has won plaudits for how it has handled Thursday night N.F.L. games.The media and technology companies declined to comment for this article. CNBC, Bloomberg and The Wall Street Journal have all previously reported on parts of the N.B.A.’s media-rights negotiations.The league has a number of other media assets it could leverage. Most N.B.A. games are not shown nationally. Instead, they are broadcast in their local markets, with individual teams controlling the rights to sell those games. Teams have traditionally sold those rights to regional sports networks, but those are collapsing, leaving teams looking for alternatives.If Diamond Sports, which is in bankruptcy proceedings, collapses, the N.B.A. could suddenly regain control of the local rights for about half the teams in the league. If that happens, it might sell some of those rights to a national partner. But that would require the league to work with its team owners — as well as current rights holders — for the complicated task of navigating roughly 30 different local agreements.It would also leave out a number of high-profile teams, like the New York Knicks and the Los Angeles Lakers, which have long-term local rights agreements with successful regional sports networks.The N.B.A. could also sell some international rights. The rights to show N.B.A. games in some basketball-mad countries like China could be extremely valuable, especially as domestic streaming companies seek new markets. But the league — unique in American sports in that it sells all its international rights directly rather than working with third parties — is seen as more likely to sell those rights country by country to the highest bidder.The real wild card if the N.B.A. looks to do something groundbreaking could be its old stalwart: ESPN.Disney and ESPN executives have spoken in recent months with private equity firms, tech and mobile companies and sports leagues, and have concluded that if they are to give up equity, it should be to a league, or leagues, as part of a long-term partnership, according to two people familiar with ESPN’s plans.Analysts have valued ESPN at $25 billion to $50 billion, meaning a potential partner would have to trade billions in value for even a small stake. While a partner could pay Disney for a stake in ESPN, what the company is really looking for is exclusive content, some of those involved in the negotiations said.Disney executives have spoken with a number of sports leagues, including the N.B.A., about selling them equity in ESPN and what the company would want out of such an arrangement. According to one of the people, the benefits sought by ESPN in a partnership could include more closely integrating a league’s social media operations with the network’s, content like documentary rights and more in-game audio from players, distributing games it does not have the broadcast rights to within its apps and working together on marketing. More

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    Different Sides of Bill Walton and Wilt Chamberlain in New Series

    New documentaries explore the star-crossed careers and delicate spirits of Wilt Chamberlain and Bill Walton, two of basketball’s greatest.Pity the poor 7-footer.That’s the message of two new documentary series about storied basketball players: “The Luckiest Guy in the World,” about Bill Walton (available in the “30 for 30” hub at ESPN Plus), and “Goliath,” about Wilt Chamberlain (premiering Friday at Paramount+ and Sunday on Showtime).Serious and thorough, “Luckiest Guy” and “Goliath” are positioned to draft on the success of an earlier basketball biography, ESPN’s popular Michael Jordan series, “The Last Dance.” But while they are also portraits of men with supreme physical gifts, they are less focused on their subjects’ on-court exploits and more determined to get inside the players’ heads. The sportswriter Jackie MacMullan delivers what could be a thesis statement for both in “Goliath”: “I’ve found that big men are much more sensitive than we realize.”Chamberlain, who died of heart failure in 1999, and Walton both have well-defined personas, which they participated in creating. Each series spends a lot of its time picking apart the received wisdom about its subject while also indulging, for the sake of dramatic impact and storytelling shorthand, the very stereotypes it wants to deconstruct: Chamberlain the unstoppable, insatiable giant; Walton the goofy, fragile flower child.The four-episode “Luckiest Guy” was directed by the accomplished documentarian Steve James, always to be remembered for “Hoop Dreams,” and was made with the full cooperation of Walton, 70, who revisits old haunts and sits down for an entertaining round table with Portland Trail Blazers teammates like Lionel Hollins and Dave Twardzik. It’s engagingly introspective and personal, in part because James pushes back against Walton’s incessant recitation of the title phrase. How can Walton call himself the luckiest guy in the world, James asks from behind the camera, when his career was utterly ravaged by injuries that eventually crippled him and drove him to consider suicide?That, broadly speaking, is the idea that haunts both documentaries. The conundrum of Walton’s and Chamberlain’s careers is that they were marked by success — college and professional championships, statistical domination (in Chamberlain’s case), reputations for unmatched athletic skills — and defined by disappointment. Neither won as often or as easily as he should have, in Walton’s case because of injury and in Chamberlain’s because of the dominance during the 1960s of the rival Boston Celtics and their center, Bill Russell, enshrined in sports mythology as the hard-working Everyman to Chamberlain’s sex-and-statistics-obsessed egotist.“Goliath,” directed by Rob Ford and Christopher Dillon, is a more workmanlike and conventional project than “Luckiest Guy.” But across three episodes it makes a persuasive case for Chamberlain as a generous, sensitive soul who was both blessed and constrained by his stature and his extraordinary all-around athletic ability.It does its sports-documentary duty, laying out Chamberlain’s triumphs and more frequent setbacks on the court. But it is more interested in the trails he blazed as a Black cultural figure and self-determining professional athlete, and it favors writers, pundits and scholars over basketball players in its interviews. (The scarcity of images from Chamberlain’s younger days in the 1940s and ’50s is compensated for with shadow-puppet scenes reminiscent of the work of Kara Walker.)Watching the series side by side, the differences between the two men are less interesting than the sense of commonality that emerges. Both were self-conscious stutterers who learned to endure, and perform under, the most intense scrutiny. Chamberlain may have been more flamboyant, but Walton, in “Luckiest Guy,” is just as conscious of his affect — there’s an ostentatiousness, and no small amount of ego, in the way he performs modesty. (James also challenges Walton’s lifelong, generally debunked claim to be only 6 feet 11 inches tall.)The veteran sports fan might see another commonality: As good as they are, neither “The Luckiest Guy in the World” nor “Goliath” is as exciting to watch as “The Last Dance.” This is a bit of a conundrum, because both Chamberlain and Walton are, quite arguably, more complex, interesting and moving figures than Michael Jordan. But Michael Jordan is a nearly unparalleled winner. And while winning isn’t the only thing, it is, for better or worse, the most compelling thing about the subject of a sports documentary. More

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    The Boot Camp for NBA Analysis and Hot Takes

    Alan Williams was the first person to brave the anchor desk, tucked away on a chilly set at the University of Southern California that was darkened, save for the spotlight on Williams in his black suit and blue-striped tie. Almost involuntarily, he lifted a hand from the desk’s shiny surface and nervously scratched his face.Williams, a former N.B.A. player, read from a teleprompter, his deep voice booming robotically in the nearby control room, where U.S.C. students monitored his volume and made sure the camera was level. He bobbed his head up and down, much like the aliens inhabiting human bodies in the 1990s movie “Men in Black.”“Hi, everyone!” he said as he looked into a camera. “Welcome to ‘Sports Extra.’ I’m Alan Williams. The Miami Heat have evened the series against the Denver Nuggets. The Miami Heat’s tough-mindedness is really led by Coach Erik Spoelstra. And their identity truly proves Heat culture. Goodbye.”The camera stopped rolling, and Williams loosened his shoulders.“Oh god, did I go too fast?” Williams muttered. He looked around the set. Five other current and former professional basketball players quietly lingered in the corners. After a woman off to the side reassured Williams that he was fine, he responded with relief: “Man, I was about to say. Silence?”Norense Odiase, left, said broadcasting allowed him to tap into his skills beyond basketball.Alan Williams, left, and Norense Odiase, top right, are seen in the monitors during an exercise with Rob Parker, an analyst at Fox Sports.This drew laughter from the set and scattered applause from the players, who, like Williams, were wearing crisply pressed, stylish suits. Williams did another, smoother take, prompting one of the suited men to yell, “That boy good!”Williams, 30, and the men were at U.S.C.’s journalism school this month for a two-day N.B.A. players’ union camp called Broadcaster U., now in its 15th year. They learned how to host a studio show or podcast, do color commentary and rapidly dole out hot takes for an on-camera sports debate. Former N.B.A. players like Vince Carter, Richard Jefferson and Shaquille O’Neal have gone through the program.Willow Bay, who once hosted “Inside Stuff” with Ahmad Rashad, addressed players during the camp. She’s now the dean of the U.S.C. Annenberg School for Communication and Journalism.While superstars typically compete for more than a decade, the average N.B.A. player lasts only a handful of years. Dozens of players will get their start at the N.B.A. draft on Thursday at Barclays Center in Brooklyn, but most of them will eventually have to find a new way to make a living. Crossing over into film and television has proved to be a viable, and often lucrative, alternate path, even for players who weren’t big stars.With a new television deal looming for the N.B.A., and streaming services and social media changing how fans engage with the game, there will likely be more opportunities for players to cash in.Williams played for the Nets and the Phoenix Suns from 2015 to 2019. Last year, while playing in Australia, he occasionally provided color commentary for the National Basketball League there.“I know that my time is coming to an end soon,” Williams said. “I want to be as prepared for the next step as possible.”Brevin Knight, a former N.B.A. point guard who went through the program in its inaugural year in 2008, is now a color commentator for the Memphis Grizzlies.“When you are done playing, you would like to take a little bit of time just to take a deep breath,” Knight said. “But I’ll tell you: The spending habits keep going and you always need something coming in.”Some camp attendees have already undertaken pursuits beyond the court. Norense Odiase, 27, plays in the NB.A.’s developmental league, the G League, and has a self-help podcast called “Mind Bully.” Will Barton, 32, has been in the N.B.A. since 2012 and has released several albums for his singing career under the name Thrill. Craig Smith, 39, spent six seasons in the N.B.A. and has written a children’s book.Will Barton, right, working with Jordan Moore, co-host of the “Trojans Live” radio show.Gerry Matalon, a talent performance coach and former ESPN producer, talking with Craig Smith.Smith was next up at the anchor desk after Williams, and he bounced in his seat. The words on his teleprompter were in all capital letters, though they were not supposed to be read that enthusiastically. Someone must have forgotten to tell him.“Hi, everyone!” Smith nearly shouted. “Welcome to ‘SPORTS EXTRA!’ I’m Craig Smith! Just about 24 HOURS until Game 3 of the N.B.A. finals!”He even stomped his feet a few times.Smith said he has been inspired by the many players who have started podcasts and especially by LeBron James and Stephen Curry, who have used their fame to create production companies.“It influences me a lot because I feel like we have a real voice and I feel like we have power that comes with it, being that we’re more than just ‘shut up and dribble’ players,” Smith said. “We have meaning and people want to hear what we have to say.”Hours later, Rob Parker, a Fox Sports host and an adjunct professor at U.S.C., gathered the players for what might be called Hot Take O’Clock to show them how to throw verbal bombs. He shared directives like “Don’t stay in the middle of the road” and “Make stuff that you can pull out — ‘Meme-able.’”“It’s OK to be wrong,” Parker said, adding that if they could be right all the time, they “would be in Las Vegas making money.”Parker frequently debates Chris Broussard, a Fox Sports host, on their radio show “The Odd Couple.” Williams asked Parker if he had ever disagreed with Broussard just for argument’s sake. Parker said no, and that he and Broussard discuss topics before their show. They use the ones they disagree on.“If we all agree that LeBron is the greatest player ever, what conversation are we having?” Parker said. “Do you know what I mean? There’s nothing going on here, and no one’s going to watch it.”Parker led the players in mock debates, as if they were on ESPN’s “First Take” or Fox Sports’s “Undisputed.” Those are among the most-watched programs at their networks and have turned their hosts into household names.Barton, center, taking notes during the broadcasting camp.Odiase and Smith argued about whether the Miami Heat star Jimmy Butler needed to win a championship to get into the Basketball Hall of Fame. Odiase said no; Smith said yes.“How many guys have taken a team of seven undrafted players, the eighth seed, to the N.B.A. finals?” Odiase said.“Is it Jimmy or is it Erik Spoelstra and Pat Riley?” Parker interjected, referring to Miami’s longtime coach, Spoelstra, and its president and former coach, Riley.Odiase paused.“I’m sorry,” he said. “Before Jimmy got there, did they win without LeBron?”“Yeah, with Shaq and D-Wade,” Smith retorted, referring to O’Neal and Dwyane Wade, who won a championship in 2006 with Riley as coach.This rebuttal, undercutting Odiase’s argument, elicited laughter from the control room. Parker ended the segment and complimented Odiase and Smith for having a lively debate.“I do not believe nothing I’m saying,” Odiase told Parker afterward. Later, in an interview, Odiase said he felt “very uncomfortable” arguing a point he did not support, though he believes it happens “a lot” in sports media.The players receive reels of their best moments to show with networks in hopes of getting hired.For current and former players, taking part in hot take culture means having to critique players in ways they might not like if the comments were directed at them.Barton said that he gets frustrated sometimes when analysts “go too far on a player, especially if you haven’t played or you don’t really know what the guy’s going through.”He continued: “I feel like a lot of guys try to do that so they could go viral or feel like they’re a bigger asset to whatever company they’re working with because it’s entertainment.”The players also pretended to be analysts for an N.B.A. finals game. Jordan Moore, the radio voice for U.S.C. men’s basketball, did play-by-play. But first, he had advice.“Worst broadcast is if I go, ‘Oh, what a shot by Jimmy Butler!’ And you go, ‘Man, what a shot!’” Moore said.He added: “You all played in this league. You played with these guys. You have advance knowledge. That’s what you need to tap into. I could never get your job.”Vince Carter and Richard Jefferson, who have worked for ESPN, and Shaquille O’Neal, an analyst for TNT, are among the former players who have gone through the program.The most earnest session was about podcasting. In 15-minute chunks, the players exchanged stories about their lives: playing on the road, dealing with fans, growing up.Shelvin Mack, 33, who played in the N.B.A. from 2011 to 2019, asked Robert Baker, a 24-year-old in the G League, what it was like to play for Harvard. Baker recalled a game against Kentucky.“My nerves was cool,” he said. “Tip off, I was warming up well. I was hitting shots, and then they played the intro type of song, I said, ‘Oh.’”Mack said, “You froze up?”“Yeah, bro,” Baker said, adding, “Tough day.”The players receive reels with their best moments from the camp that they can send to networks in the hopes of getting hired. Williams said the potential financial rewards of broadcasting appeal to him, though he’s “comfortable” financially. Odiase said this alternative career is a way to tap into his other skills and interests beyond basketball.“It’s learning all aspects of yourself to grow after the game,” he said. More

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    Ja Morant Suspended 25 Games for Second Gun Video

    Morant, the Memphis Grizzlies star, was suspended for 25 games for recklessly waving a gun in a video shared on social media in May. It was the second time he had done so.As the United States grapples with the very American problem of rampant gun violence, the issue of gun safety has touched the N.B.A. through one of its brightest young stars, Ja Morant of the Memphis Grizzlies, who was suspended for 25 games on Friday after recklessly waving a gun around in a social media video for a second time.Morant, 23, is a small but electrifying point guard with one of the most popular jerseys in the N.B.A. and 12.5 million followers across Twitter and Instagram. But against a backdrop of frequent mass shootings, and as he plays in a city that has struggled with gun violence, Morant has used his growing sphere of influence to model behavior that even he has acknowledged was harmful.For years, the image-conscious N.B.A. has endeavored to be seen as progressive, particularly on the fraught topic of gun violence. Many coaches and stars, like LeBron James and Stephen Curry, have spoken out about gun safety. The Golden State Warriors, last season’s champions, met with officials at the White House for a panel on the issue in January. Though it does not appear that Morant broke any of the league’s firearms rules with his videos — he didn’t bring a gun into a locker room, as two players were suspended for doing in 2010 — his carelessness has threatened to undermine the league’s efforts.The Golden State Warriors, including guard Stephen Curry, center, and Coach Steve Kerr, right, spoke to White House officials about gun safety during a trip to Washington in January to celebrate their 2022 championship.Doug Mills/The New York Times“The potential for other young people to emulate Ja’s conduct is particularly concerning,” N.B.A. Commissioner Adam Silver said in a statement. He added that the length of the suspension — about a third of the season — was meant to show that “engaging in reckless and irresponsible behavior with guns will not be tolerated.”Tamika Tremaglio, the executive director of the N.B.A. players’ union, said in a statement Friday that Morant had shown remorse and that the punishment was “excessive and inappropriate.” She added that the union would “explore with Ja all options and next steps.” The N.B.A. said it had suspended Morant for conduct detrimental to the league.In early March, the N.B.A. suspended Morant for eight games after he live-streamed video on Instagram as he laughed and brandished a firearm in a nightclub near Denver after a game. Morant apologized and said he had checked into a health facility in Florida to better deal with stress. Then, on May 13, one of Morant’s friends streamed video of him waving a gun as he rode in a vehicle. The Grizzlies suspended him indefinitely, and Silver told ESPN he was “shocked.”Kris Brown, the president of Brady, a nonprofit that works to curb gun violence, said she found it “appropriate” that the N.B.A. had taken action to penalize Morant.“Firearms may be a tool in some instances, but they can also kill, maim and injure other people if not handled and stored properly,” Brown said. She added: “Public figures have a responsibility to be held accountable for how they engage on these kinds of life-and-death issues. It’s not a small thing. People could die if they handle firearms in such a cavalier way, and they do every day.”In 2015, the N.B.A. worked with Everytown for Gun Safety, a group that supports gun safety legislation, to create commercials with star players and shooting survivors discussing gun violence. The ads were timed to air during the league’s marquee Christmas Day slate of games.Last May, after 19 students and two teachers were killed in a shooting at Robb Elementary School in Uvalde, Texas, N.B.A. teams in the playoffs displayed messages at their arenas asking fans to urge their political representatives to pass “common sense” gun safety legislation.Twenty-one crosses stand in the town square in Uvalde, Texas, for the victims of the Robb Elementary School mass shooting in May 2022.Ivan Pierre Aguirre for The New York TimesHundreds of people marched to San Antonio City Hall in June 2022 for the March for Our Lives rally, a nationwide protest demanding change to gun laws.Montinique Monroe for The New York TimesBut even as the N.B.A. has adopted an outwardly progressive stance on gun safety, its comments have not been in line with the actions of several of its team owners. Among others, the Houston Rockets owner Tilman Fertitta, the Knicks’ James Dolan and the DeVos family, which owns the Orlando Magic, have all donated to prominent Republican politicians who have opposed tighter gun restrictions.The N.B.A.’s collective bargaining agreement with the players’ union prohibits players from carrying firearms in any league- or team-operated facility, which includes team planes.The most significant gun-related suspension came in 2010, after Gilbert Arenas and Javaris Crittenton, who played for the Washington Wizards, threatened each other with guns in the team’s locker room. (Arenas has said he was joking.) Arenas was suspended for 50 games, 12 games more than Crittenton, because he made light of the situation with gun gestures during a game while the incident was being investigated.“I think it affected — I don’t even want to say legacy — my name,” Arenas told The New York Times last month. “It affected it really bad. I said it back then, where the most disappointing part of it all is I did 100 things right. I did one wrong thing and that’s all everyone remembers. That’s what really hurts you the most.”Other gun-related incidents have earned much lighter penalties. Raymond Felton was suspended for four games in 2014 after he pleaded guilty to felony gun possession. In 2007, Stephen Jackson was suspended for seven games after he pleaded guilty to a felony count of criminal recklessness. Months before, he had fired a gun outside a strip club in Indianapolis.Tremaglio, the union’s executive director, said in her statement Friday that Morant’s punishment was “not fair and consistent with past discipline.” In addition to the 25-game suspension, Morant will have to meet certain unspecified conditions and, Silver said, “formulate and fulfill a program with the league that directly addresses the circumstances that led him to repeat this destructive behavior.”The N.B.A. had been investigating the second video since the middle of May but had delayed releasing the findings until after the N.B.A. finals. The Denver Nuggets won their first championship on Monday by defeating the Miami Heat in five games. Morant’s Grizzlies had been eliminated from the playoffs at the end of April.Before Game 1 of the N.B.A. finals on June 1, Silver said it would be “unfair” to the Nuggets and the Heat to announce the Morant results while they were still competing.Commissioner Adam Silver delayed the announcement of Morant’s punishment until after the N.B.A. finals because he said distracting from the games would not be fair to the teams still competing.David Zalubowski/Associated PressThere was also a business reason to wait: The N.B.A. finals are as much an advertisement for the league as they are a clash of two conference champions.“You don’t want it to be the story that gets talked about during the finals,” said Lawrence Parnell, the director of the strategic public relations program at George Washington University. He added, “It’s all about shaping the narrative to be about the players and about the game and not about someone who’s not even there.”Contrast that with this week at the U.S. Open in golf, where much of the conversation has been about the pending, and heavily criticized, merger of the PGA Tour and the Saudi-backed LIV Golf.But Morant is not easily forgotten, and neither is gun safety.Morant’s dynamic play made him a fixture on highlight shows, and he has led the Grizzlies to the playoffs three times. Morant will be entering his fifth season, having already made two All-Star teams. This spring, Nike released his first signature sneaker — typically a signifier of true N.B.A. stardom.For the moment, Nike appears to be standing by him, just as it did as he faced an avalanche of criticism after the first video.“We are pleased that Ja is taking accountability and prioritizing his well-being,” Nike said in a statement on Friday. “We will continue to support him on and off the court.”Morant seemed to be aware of his celebrity platform as he apologized in a statement Friday.“To the kids who look up to me, I’m sorry for failing you as a role model,” he said. “I promise I’m going to be better. To all of my sponsors, I’m going to be a better representation of our brands. And to all of my fans, I’m going to make it up to you, I promise.”Powerade, which had announced Morant as a new endorser in March, did not respond to a request for comment about his suspension.The Grizzlies said in a statement that they respected the N.B.A.’s decision to suspend Morant. “Our standards as a league and team are clear, and we expect that all team personnel will adhere to them,” the team said.Morant, in his apology, asked for a chance to prove that “I’m a better man than I’ve been showing you.” But it may be difficult.“I think there’s an opportunity to have a positive story come out of this for the league and for Ja Morant,” Parnell said. “But going to counseling and doing a mea culpa is not going to make any difference in his reputation.” More

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    Rachel Nichols Joins Showtime After Contentious ESPN Exit

    Nichols was pulled from the air at ESPN last year after The New York Times reported on disparaging comments that Nichols, who is white, had made about a Black colleague.One year after the high-profile canceling of her television show, Rachel Nichols is back.Showtime Sports announced Friday that Nichols would be joining the premium television network to contribute to its basketball coverage, with her first appearance coming on the “All the Smoke” podcast Friday.For five years, Nichols was the face of ESPN’s N.B.A. coverage, sitting down for interviews with big stars, covering the playoffs and hosting its daily basketball show, “The Jump.” But she was pulled from the air and her show was canceled last year after The New York Times reported on disparaging comments Nichols had made about Maria Taylor, who at the time was her colleague at ESPN.In a conversation with an adviser to the Los Angeles Lakers star LeBron James that was unknowingly recorded in July 2020, Nichols, who is white, said that Taylor, who is Black, had been chosen to host 2020 N.B.A. finals coverage instead of her because ESPN executives were “feeling pressure” on diversity.Shortly after The Times’s report, Taylor left ESPN for NBC, where she hosts “Football Night in America,” among other duties. ESPN replaced “The Jump” with a similar daily show called “NBA Today,” which is hosted by Malika Andrews.On the “All the Smoke” podcast — which is hosted by the former N.B.A. players Stephen Jackson and Matt Barnes, who worked with Nichols on “The Jump” — Nichols made her most extensive comments yet on her departure from ESPN, though she revealed little that had not already been said or reported.Nichols said that the job of hosting N.B.A. finals coverage had been written into her contract with ESPN. But as the company was preparing for the unprecedented airing of the rest of the regular season and the playoffs from a bubble environment near Orlando, Fla., because of the coronavirus pandemic, she was asked instead to be a sideline reporter so that Taylor could host finals studio coverage.“They stressed it was my choice; they weren’t telling me to do this, because it was in my contract,” Nichols said on the podcast. “But they were putting a lot of pressure on me. I was being told, ‘Well, you’re not a team player.’ Which any woman in business knows is code, right?”An ESPN spokesman declined to comment last year when asked whether hosting the finals was in Nichols’s contract. The spokesman declined to comment when asked again Friday. Generally, most ESPN contracts for on-air commentators are what are known as “pay or play” contracts, meaning ESPN has the right to take anybody off the air for any reason, but the company must continue to pay them.Nichols was inadvertently recorded from her hotel room near Orlando. A camera in her room was left on after she finished taping for a show, feeding its recording to a server at ESPN’s headquarters in Bristol, Conn. Her conversation came as the country was roiled by racial justice protests after the police in Minneapolis killed George Floyd, and right after The Times reported that many Black employees at ESPN felt they were harmed by racism at the company.On the recording, the adviser Nichols was speaking to, Adam Mendelsohn, who is white, said he was “exhausted” by Black Lives Matter and Nichols laughed.Maria Taylor left ESPN and joined NBC, where she has covered the Olympics and hosts “Football Night in America.”Nick Cammett/Getty ImagesOn the podcast Friday, Nichols said she believed that ESPN was asking her to help fix employee and audience complaints about a lack of diversity in a way they would not have asked a man to do. “Do you think ESPN would ever say to Rece Davis: ‘Hey, we want to give Maria this opportunity. You go be the sideline reporter?’” Nichols said, referring to Davis, a white man who hosts “College GameDay.” “They don’t say that to men.”Nichols added that she attempted to set up a meeting to apologize to Taylor after Taylor learned of her comments but that Taylor would not meet with her.“I feel sorry that any of this touched Maria Taylor,” Nichols said. “She’s a fellow woman in the business. It wasn’t her fault what was going on.”Nichols, without naming anyone, said she thought “people who had bad feelings” held on to the hotel room recording, then leaked it to the media for “leverage with their own situations.”It is not immediately clear how big of a role Nichols will have at Showtime, which does not have rights to show N.B.A. games. According to a statement from Showtime, Nichols will “contribute to multiple programs and projects from Showtime Basketball across multiple platforms.” More