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      Inside KSI and Logan Paul’s booming Prime business as YouTube sensations take world by storm – and now worth £18MILLION

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      BOXING rivals-turned-business partners KSI and Logan Paul have taken the world by storm with their Prime hydration drink. The pair, who twice fought each other with the first ending in a draw and KSI winning the rematch, launched the company in 2022.
      Logan Paul and KSI launched Prime in 2022Credit: Instagram/@drinkprime
      KSI drinking Prime after a fightCredit: PA
      Prime has become the most in-demand drink on the shelves
      And it has become somewhat of a sensation across the globe, especially in the US and UK.
      According to Dealroom.co, Prime already has an estimated worth of £18million but the pair believe it can gross billions in the future.
      But how did it get to this position?
      Well, KSI and Paul are not strictly the brains behind the business, as revealed by The Sun on Sunday.
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      That is actually down to publicity-shy American duo Trey Steiger and Max Clemons, who own the firm that created the drink.
      The pair, both in their twenties, met at school in Louisville, Kentucky, and now control a drinks empire experts say is set to produce ten million bottles a year, making more than £85m.
      They own company Congo Brands, which in turn owns Prime Hydration in the US and in the UK.
      Creators Trey and Max set up the Prime brand in early 2022, recruiting KSI and Paul, and using a similar business model they first employed four years ago for gym supplement Alani.
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      But Companies House accounts show neither control Prime Hydration UK — owned by its US parent, which in turn comes under the umbrella of Trey and Max’s Congo Brands.
      KSI, 29, and Paul, 27, believed to have ownership in Prime, have done an amazing job in promoting the brand.
      In the UK, it was exclusive to Asda, before Aldi also produced limited stock.
      They are also a sponsor of Arsenal, with bottles available at the Emirates on matchday.
      The high demand and limited distribution of Prime has caused chaos around the nation.
      Footage has shown riots in Asda stores when new stock has arrived while other smaller stockists have sold it at castly inflated prices.
      Trey Steiger is part-owner of Prime
      Max Clemons is the other owner of Prime
      KSI and Logan Paul have created a sensation in PrimeCredit: instagram/DrinkPrime
      One particular shop in Wakefield – called Wakey Wines – has infuriated KSI for selling rare cans for a whopping £100.
      He fumed on talkSPORT: “There’s a guy called ‘Wakey Wines’ and I don’t know if it’s a joke or not, but either way it’s terrible practice.
      “People want to try these drinks and they have not got the chance to try the drinks.
      “They see me promote it and I know a lot of people are inspired by me and interested in the things that I promote… so when people saw that I was promoting Prime they wanted to try it.
      “But, now you have people who are bulk buying and selling it for stupid prices and taking advantage of the hype and I hate it.”
      Despite the major success of Prime – not even in its first year yet – KSI revealed neither him or Paul have earned a penny.
      Prime sponsors ArsenalCredit: https://www.arsenal.com/arsenal-prime-hydration-drink-partner-ksi-logan-paul-emirates-stadium
      Aaron Ramsdale drinking from a Prime bottleCredit: MatchDay Images Limited
      Responding to re-sells, KSI tweeted: “This annoys me so much.
      “We’re trying so hard to increase the supply as much as possible to try and combat the black market selling.
      “Me and Logan ain’t made any money from Prime. It’s all going back into the business to increase the supply. We’re trying people.”
      Looking ahead, Prime are set to debut a range of new flavours in 2023.
      Blue Raspberry, Lemon Lime, Tropical Punch, Strawberry Watermelon and Orange Mango are set to hit the shelves.
      Read More on The Sun
      The brand has confirmed the drinks, which are currently out in the US, will be reaching the UK in April.
      KSI and Paul are hoping to keep the thirst for Prime going as they enter their second year in business.
      Prime has limited stock in the UK More

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      Eddie Hearn makes his prediction for Jake Paul fight against Tommy Fury with announcement IMMINENT

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      EDDIE HEARN has weighed in on Jake Paul’s imminent fight with Tommy Fury and revealed who he “frighteningly” makes a “big favourite.” The celebrity boxing rivals are set to announce the latest rescheduling of their grudge match, slated for February 25 in Saudi Arabia.
      Tommy Fury and Jake Paul are set to fight on February 25Credit: BT Sport
      Eddie Hearn at the OVO Arena Wembley in OctoberCredit: Sportsfile
      And despite their rocky relationship, Hearn has backed Paul to win, even though he is the more inexperienced fighter on paper.
      He told iFL TV: “I think it’s a good fight. Frighteningly, I make Jake quite a big favourite in the fight. But I think it’s a good fight.
      “If that was a – I can’t say if that was a boxing match because it is a boxing match – but that is like a sort-of 50/50 fight.
      “Talk about levels, a good fight for an undercard. It just so happens Jake Paul is a huge name and built a great profile.
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      “And Tommy Fury is a big name as well so they can do a main-event and make a load of money. And I think it’s quite an interesting fight.”
      The two are now trying to settle their score in the ring for the THIRD time.
      Fury, 23, was forced to pull out in December 2021 due to a rib injury and then last August amid a US visa issue.
      The travel woe still persists today, which left the UK and Middle East as frontrunners to host the bitter bout.
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      Paul, 26, even offered to travel to Manchester on February 18 and fight Fury in enemy territory.
      But a more lucrative deal in Saudi Arabia a week later was proposed and looks to have won the race.
      Fury last boxed in Dubai in November in a last-minute exhibition against Rolly Lambert, 33.
      And Paul was a special guest commentator and slammed the six-round bout from ringside.
      It came a month after the American beat UFC legend Anderson Silva, 46, over eight rounds.
      Silva became the third ex-MMA champion Paul has beaten, after Ben Askren, 38, and Tyron Woodley, 40.
      And with Fury facing largely only journeymen opposition – common for any prospect at the start – Hearn believes Paul is a greater threat.
      He said: “Jake Paul – and this is quite worrying – is levels above any fighter Tommy Fury’s ever boxed.
      Read More on The Sun
      “But I’ve watched some of Tommy, he hasn’t looked very good recently. But can he fight? I dunno.
      “If he can fight and he’s actually a genuine prospect, he’ll beat Jake. If he’s not very good, he’ll get beat. But I like it. I quite like the fight.”
      Jake Paul and promoter Eddie Hearn in New York last yearCredit: Sportsfile More

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      Floyd Mayweather was set to fight YouTuber AnEsonGib in London before boxing legend ‘got greedy’ as talks broke down

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      FLOYD MAYWEATHER was allegedly set to fight YouTuber AnEsonGib next month before his “greed” scuppered the deal.The unbeaten American boxing legend, 45, was already set to show off his skills in the UK next month.
      AnEsonGib was allegedly due to face Floyd Mayweather in the UKCredit: Instagram @anesongib
      ‘Greedy’ Floyd Mayweather Jr. (C) scuppered the fight with his demandsCredit: Getty Images – Getty
      But his original bout against Liam Harrison was KO’d on Friday after the Brit suffered a knee injury.
      Now Mayweather has announced he will fight Geordie Shore’s MMA star Aaron Chalmers at the O2 Arena instead.
      However, YouTuber turned boxer AnEsonGib, who has a pro record of 1-1, was set to be his opponent.
      That’s according to the Brit’s promoter Liam Chivers, who told Fred Talks Fighting: “We managed to get the venue and a couple of date options ready for them. I agreed Gib’s deal with the investors separately. 
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      “One of the big things in this business, believe it or not, people think TMT scam people, they didn’t pay Logan Paul… I know Logan didn’t have a purse but there may have been backend PPV that I don’t know about of which they may have just not paid him that I don’t know about as the costs off-set it.
      “But I’m not going to take that risk with Gib, contracting with TMT and have them collect all the revenue from the seats and PPV and then hope we get our bit for Gib later. So it had to be through a third party with guarantees.
      “We did all that hard work and we made that fight, Floyd approved Gib. We agreed verbally with Floyd and his team to fight Gib on that February 25 card and it was all set.”
      Chivers then added: “Then Floyd got greedy. Floyd wanted too much up-front, there was a lot of risk up-front, and the discussions just dragged.
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      “We were ready to sign this before Christmas but every day this goes on you just think the chances of it happening just go down and down. 
      “So, of course, he’s not going to pay for his team to assemble and Abdul to start his camp and come here to train.
      “Then it came to the New Year and we heard from the investors that they had just completely gone cold on the idea.
      “The time is too short now as we’d like to have built it up for at least a couple of months, make it big and allow Gib to do all of this promotional content that we have sold to them that he would do and they just weren’t getting on quick enough with Floyd.
      “It came to the point where two weeks ago was our deadline, so we said that’s our cut-off, we are out.
      “The investors were out and TMT said they would run it, so obviously they’re just going to take the pot of money and then you’d be re-negotiating with them for a much lower amount for Gib.
      “We’ll try and keep in touch with the Mayweathers and something may happen in the future but the long and short of it is we didn’t like the financial structure of being contracted to TMT instead of the investors and having no control over anything.”
      The legend will now fight Aaron Chalmers at The O2Credit: Instagram More

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      in Soccer

      ‘I love this mentality’ – Aaron Ramsdale lauded by KSI after predicting Arsenal would beat Man Utd days before game

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      ARSENAL goalkeeper Aaron Ramsdale has been praised by YouTuber-turned-boxer KSI after he predicted his side would beat Manchester United.The Gunners maintained their five point lead at the top of the Premier League table with a 3-2 win over the Red Devils thanks to Eddie Nketiah’s late goal.

      KSI has hailed Aaron Ramsdale’s mentalityCredit: PA
      Aaron Ramsdale didn’t break his promise doing the celebration he was asked to do as Arsenal beat Man UtdCredit: Rex
      Arsenal have only lost one match in the division this season, the 3-1 defeat earlier in the campaign to Man Utd but it did not impact Ramsdale’s confidence going into the game.
      The stopper asked The Fellas podcast in the days before the game that he wanted to be given a celebration, he said: “When we win this weekend give me something to do.”
      Hosts Calfreezy and The Burnt Chip asked him to pretend to move a curtain style haircut in relation to an old pic of Chip.
      Ramsdale obliged doing the celebration on the pitch after Bukayo Saka’s incredible goal.
      READ MORE ON ARSENAL
      However, it was the belief Ramsdale showed in his answer that did not go unnoticed by Arsenal fan KSI.
      He tweeted in response to the clip: “‘When we win’ I love this mentality man.”
      Fans loved the situation, one said: “Ramsdale is the GOAT.”
      Another replied: “Champion mentality.”
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      Some couldn’t believe the England star did the celebration: “He did it. Fair play.”
      A fourth told KSI: “One day you should make a video or something and explain how to keep a good mentality like yours.”
      The internet sensation knows the important of confidence ahead of a crunch clash as he is undefeated in the boxing ring after six fights.
      KSI recently beat FaZe Temperrr at Wembley Arena moving him one step closer to facing rival Jake Paul in a hugely anticipated bout. More

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      Tyson Fury reveals imminent Jake Paul vs Tommy Fury announcement and plan to wear ‘blonde wig’ to train brother for bout

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      TYSON FURY has claimed his brother’s long-awaited fight with Jake Paul is finally on the verge of being confirmed.And the WBC heavyweight champion revealed he will train his younger sibling for the bout wearing a “blonde wig” to mimic his loud-mouthed YouTuber-turned boxer rival.
      Tyson Fury says Tommy Fury’s fight with Jake Paul is imminentCredit: YouTube @secondsout
      The WBC champ also has a special plan to train his younger brother TommyCredit: Getty
      The foes are set to announce the latest rescheduling of their grudge match, slated for February 25 in Saudi Arabia
      This is the third time the pair will attempt to settle their score in the ring.
      Fury, 23, was forced to pull out in December 2021 due to a rib injury and then last August amid a US visa issue.
      The travel woe still persists today, which left the UK and Middle East as frontrunners to host the bitter bout.
      READ MORE ON BOXING
      Paul, 26, even offered to travel to Manchester on February 18 and fight Fury on enemy territory.
      But a more lucrative deal in Saudi Arabia a week later was proposed and looks to have won the race.
      And now Fury, who is closing in on his own mega-fight with Oleksandr Usyk to unify the heavyweight titles, says it is also confirmed.
      The Gypsy King told Seconds Out: “Tommy and Jake Paul have got it going on. That’s an imminent announcement coming up for that as well.
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      “Yeah, we’re almost over the line with that, we should be announcing that quite soon. I’m not going to announce it because they’ve got to do it themselves.”
      And Fury also shed light on how he will prepare his brother for the showdown.
      He added: “Yeah I’m going to put a blonde wig on, and I’m going to chat absolute boll***s every day in the gym just to get him going.”
      Tommy Fury last boxed in Dubai in November in a last-minute exhibition against Rolly Lambert, 33 and has a pro record of 8-0 in the ring.
      Paul beat UFC legend Anderson Silva, 46, to mark the biggest win in his 6-0 career the month previous to that.
      He will wear a blonde wig in training to mimic Jake PaulCredit: Getty Images More

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      in Boxing

      Tommy Fury’s dad says Jake Paul fight is ’99 per cent’ done and promises to shake YouTuber’s hand if he beats his son

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      JOHN FURY said his son Tommy’s fight with Jake Paul is 99 per cent done – and promised to shake the YouTube star’s hand if he wins. The celebrity boxing rivals are set to announce the latest rescheduling of their grudge match, slated for February 25 in Saudi Arabia
      John Fury said his son Tommy’s fight with Jake Paul is 99 per cent doneCredit: Stephen Dunkley/Queensberry Promotions
      Jake Paul in his Puerto Rico gymCredit: @jakepaul
      And Fury’s dad and coach John confirmed the final touches are being put together before an official announcement is made.
      He told The Metro, via FreeBets.com: “We are 99 and three-quarters per cent there and for my money, it is on.

      “We are ready, he is ready we are just waiting now to get the final confirmation and I think they will announce it very soon.”
      This now acts the third time the pair will attempt to settle their score in the ring.
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      Fury, 23, was forced to pull out in December 2021 due to a rib injury and then last August amid a US visa issue.
      The travel woe still persists today, which left the UK and Middle East as frontrunners to host the bitter bout.
      Paul, 26, even offered to travel to Manchester on February 18 and fight Fury on enemy territory.
      But a more lucrative deal in Saudi Arabia a week later was proposed and looks to have won the race.
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      Saudi boxing boss Prince Khaled added to further speculation as he posted a video with the tune, “signed, sealed, delivered.”
      Fury last boxed in Dubai in November in a last-minute exhibition against Rolly Lambert, 33.
      And Paul was a special guest commentator and slammed the six-round bout from ringside.
      He even clashed with John, who ripped off his top and called to fight the American BARE-KNUCKLE.
      But the former journeyman boxer vowed to congratulate Paul if he was to beat his son.
      If Jake Paul can beat Tommy, I will be the first one to pat him on the back and give him the height of respect. Up close and personal.John Fury
      John said: “After the fight, whoever wins, it will be a handshaking job, a pat on the back well done.
      “Deep down, that is what the Furys are about, especially John Fury, the best man wins and gets his hand shook.
      “If Jake Paul can beat Tommy, I will be the first one to pat him on the back and give him the height of respect. Up close and personal.”
      Despite the offer of respect, John can only see one winner in the fight.
      He said: “The best man will win. I don’t think Jake Paul has got a chance. I really don’t.
      “Looking at his past performances and who he is has been boxing, Tommy is a far cry. Another level. But fair credit to him for stepping up to the plate.
      Read More on The Sun
      “We are not in the ring yet, things can happen and until both men have faced each other it is not a foregone conclusion but we want it.
      “If this fight doesn’t take place, it won’t be because of us. I’m doing my best to keep the lid on everything to keep it so we can perform and so far, so good.”
      Tommy Fury and Jake Paul are set to fight on February 25Credit: BT Sport More

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      Eddie Hearn set to offer Salt Papi pro boxing contract as he calls him best YouTuber fighter

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      EDDIE HEARN wants to turn Salt Papi professional after his knock-out performance on the undercard of KSI’s recent boxing event.TikTok star Papi stole the show with a devastating second round knock-out of influencer Josh Brueckner.
      Eddie Hearn wants to turn Salt Papi pro after he impressed in his latest fightCredit: Rex
      The TikToker knocked out Josh Brueckner in the second round of their boutCredit: PA
      He caught the eye of boxer legend Manny Pacquiao who told Papi to “go for it”.
      Boxer Ryan Garcia also suggested 3-0 Papi should turn pro, revealing he wants to see the 28-year-old take on Jake Paul.
      Now Hearn reckons Papi is capable of fighting at professional level and wants to help him get there.
      He told the DAZN Boxing Show: “Salt Papi can fight. Salt Papi’s my favourite. I wanna turn Salt Papi pro.
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      “Leave him [at his current weight class], he’s a man of the people, he’s got a belly like me, we love him.”
      Logan Paul also called on his brother Jake to fight Papi, who also scored a brutal KO of Andy Warski in August.
      Papi said after the fight: “If KSI doesn’t want to fight Jake Paul, send me to Jake Paul and I’ll fight him.”
      Logan is all for it as he pleaded for the bout online.
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      He tweeted: “Salt Papi vs. Jake Paul I need it.”
      Garcia also wants to see the pair face off, he said: “I want to see Jake Paul Vs Salt Papi no cap.” More

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      KSI names THREE potential opponents for next fight including ex-UFC champion, unbeaten boxer and YouTube star

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      KSI has named THREE potential opponents for his next fight as he builds towards a massive grudge match with Jake Paul. The YouTube, music and crossover boxing star returned to the ring last Saturday at Wembley Arena against online rival Faze Temperrr.
      KSI celebrates after defeating Faze TemperrrCredit: Getty
      KSI, 29, was due to face Dillon Danis, 29, a 2-0 MMA fighter commonly known as Conor McGregor’s training partner.
      But Danis pulled out on less than two weeks notice, with gamer Temperr, 29, called up from the undercard in replacement.
      In the end, it mattered little who was in the other corner as KSI knocked Temperrr out in round one with with a two-punch combination.
      Afterwards, he called out Paul, 26, but insisted he will have one more bout until an end of year blockbuster with the American.
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      And KSI discussed who his next fight could be against while in a Twitter Space discussion with Tolbzter.
      He said: “Look, I’ve got several options. I think tomorrow I’m going to have a little call with my team, figure out what we’re going to do.
      “There’s plenty of options. We can have a few MisFits events to try and help with our options.
      “But obviously a lot of people are saying me versus Salt Papi, and you know that could be an option.
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      “A lot of people are saying me and obviously [Joe] Fournier, me and Woodley, etc.”
      Salt Papi, 28, shot to fame on TikTok but has been impressing in the boxing ring with three wins.
      He has scored two brutal knockouts on KSI’s undercard, most recently at Wembley against vlogger and MMA fighter Josh Brueckner, 27.
      Millionaire nightclub tycoon-turned 9-0 boxer Fournier, 39, was also in attendance to watch KSI’s win.
      The pair faced off after Temperrr was knocked out, fuelling speculation of a summer bout.
      “I didn’t want to go round just bullying the other YouTuber influencers in this space because I’m trying to help grow them.KSI
      And Woodley, 40, the ex-UFC welterweight champion, has twice crossed over to boxing in defeats to Paul.
      He was beaten on points in August 2021 before a brutal KO loss four months later in their rematch.
      Both Woodley and Fournier were considered before Danis signed to fight KSI, only to pull out.
      KSI has admitted he is keeping his options open and refusing to be nailed down to a next opponent.
      He said: “No one is set in stone. I said beforehand, there’s levels to this and I’m on a different level.
      Read More on The Sun
      “I didn’t want to fight another YouTuber in this space, I kind of wanted to fight someone like Dillon, then me fight Fournier and then Jake.
      “I didn’t want to go round just bullying the other YouTuber influencers in this space because I’m trying to help grow them.”
      Salt Papi knocked out Josh BruecknerCredit: Getty
      KSI squares up with potential opponent Joe FournierCredit: Getty
      Tyron Woodley was knocked out by Jake Paul in their rematchCredit: SHOWTIME More