World Cup 2022 (Soccer)

Subterms

    More stories

    • 125 Shares189 Views

      in Soccer

      Pouring Through a Crisis: How Budweiser Salvaged Its World Cup

      by

      Taken by surprise by Qatar’s decision to ban beer at stadiums, the company remade its marketing strategy in real time.DOHA, Qatar — The theme at the luxury W hotel in central Doha is beer. Budweiser beer. The walls are festooned with Budweiser labels. “Budweiser” is painted in enormous script along the check-in desk. There’s a “Budweiser Player of the Match” corner, where armchair soccer stars can take selfies while hoisting a fake trophy against a Budweiser background. Bathed in red and white, the place has the feel of a giant beer can.Budweiser, which has been the official beer sponsor of the World Cup for the last 36 years, remade the hotel into what it called “a home away from home experience” in anticipation of the 2022 tournament. That was before the moment, two days before the opening match, when Qatar’s government threw Budweiser’s carefully crafted (and quite expensive) beer-selling plans into disarray by suddenly forbidding the sale of alcohol in or around the tournament stadiums during the event.The dismaying nature of the situation — the abrupt contravention of a plan years in the making, the 11th-hour dismantling of the elaborate Budweiser tents at the matches, the financial and related consequences for a longtime tournament sponsor, the public nature of it all — was aptly articulated at the time by Budweiser itself.“Well, this is awkward,” the company wrote in a tweet — which it then promptly deleted, both illustrating and compounding its point.But, like the ghostly tweet, preserved forever in screenshots marked with “lol”s, Budweiser remains a presence at the World Cup, albeit in a watered-down way.Certain fan zones were among the limited places where fans could buy alcoholic beers.Erin Schaff/The New York TimesWhile the stadiums have been scrubbed of regular beer, they are awash in stacks of alcohol-free Budweiser Zero. Ads for the drink play on a loop on stadium screens, and refrigerators full of it sit within arm’s reach at concession stands, right next to the Coca-Cola.But given the average fan’s attitude toward the usefulness of nonalcoholic beer as a sports-experience enhancer (“Why?” asked a fan at Lusail Stadium on a recent night, when asked if he had tried one yet), the available quantities would seem to reflect wishful thinking as much as responsible drinking.At Lusail, the signs next to the Budweiser Zero duly noted that “Budweiser is proud to serve its products in compliance with the local rules and regulations.”“Proud” is one way of putting it.“I’m just glad it wasn’t us,” said a representative for another FIFA sponsor, who spoke on condition that neither she nor her company be identified, saying that she did not want to publicly criticize the Qatari government. “Qatari regulations are very strict and top-down, and it’s hard when you feel that the regulations can change so abruptly.”A Brief Guide to the 2022 World CupCard 1 of 9What is the World Cup? More

    • 75 Shares99 Views

      in Soccer

      Two Favorites, Two Underdogs, Too Good

      by

      France and Argentina entered the World Cup as contenders, but Croatia and Morocco have proved to be worthy challengers for the title.DOHA, Qatar — Even Didier Deschamps, France’s ordinarily gnomic coach, seemed a little insouciant in the small hours of Sunday morning. His team had edged past England in a tense, taut sort of a game, the kind that made the insistence of the stadium’s hype man, immediately after the final whistle, that it had been “a lot of fun” for everyone seem more than a touch discordant.Deschamps’s chipper mood was easily explained. With his team’s 2-1 victory, he had achieved the only target even the best team in the world, the reigning champion, had dared to set before this World Cup. France had outlasted not only England but Brazil, Spain and Germany, too. It had made the final four. Whatever happens from this point on counts as extra credit.Both of the semifinals follow largely the same template, pitting one of the teams who arrived in Qatar as an established contender against one of the tournament’s largely unheralded outsiders. The mention of that framing was the only thing that dispelled Deschamps’s good cheer. “Any of the four teams can win it,” he said.Given everything that has happened over the last three weeks to bring the World Cup to this point, it is hard to disagree.Argentina vs. CroatiaTuesday, 2 p.m. ET, Lusail StadiumArgentina recovered from an early stumble and never looked back.Kirill Kudryavtsev/Agence France-Presse — Getty ImagesThe emotion pulsing through Argentina’s players and fans alike has never been far from the surface in Qatar. Its form, its shape, has changed over the course of five games, ranging from the caterwauling after an opening defeat to Saudi Arabia to the belligerence of a narrow victory over the Netherlands, taking in relief, hope, euphoria and pride along the way.A Brief Guide to the 2022 World CupCard 1 of 9What is the World Cup? More

    • 113 Shares129 Views

      in Soccer

      Kane’s Miss Will be Another Ghost to Haunt England

      by

      AL KHOR, Qatar — For England, it ended as it always does, as it always seems like it must: with a penalty missed or an opportunity wasted, a fallen hero holding his head in his hands, replaying that moment, the one when it all fell apart, over and over in his mind, wanting nothing more than a chance to rewind, to do it all again, to make it right.There will, in the days to come, be plenty of recrimination as England picks over the bones of its 2-1 defeat to France on Saturday in the quarterfinals of the World Cup, as it comes to terms with another exit, another disappointment, another few years of hurt. It is, or at least it has become, a natural part of the cycle, a chance for catharsis, collective therapy or just some good, old-fashioned bloodletting, depending on the circumstances.A little of that will find its way, inexorably, to Harry Kane, the team’s captain, the most prolific goal-scorer in his country’s history, and inevitably, then, the player who missed the penalty that might have taken the game to extra time, that might have kept England in Qatar for a little longer.He will not be alone. Gareth Southgate, the manager, will attract his share of criticism, too, as the country’s most successful manager for half a century weighs whether he has the “energy” to continue into a fourth major tournament, to do it all again. Much of it, though, will be directed at Wilton Sampaio, the Brazilian referee, a man who achieved the rare feat of becoming England’s anointed villain despite awarding Southgate’s team two penalties.The principal accusation centered on France’s first goal, a whistling, fizzing laser of a shot from the midfielder Aurélien Tchouámeni that capped a move England very clearly felt started with a foul on Bukayo Saka. Sampaio waved away the protestations; his video assistants did not see enough of an error to intercede.France’s Olivier Giroud after he scored his team’s second goal to go ahead of England, 2-1.Gabriel Bouys/Agence France-Presse — Getty ImagesThere were, however, other apparent offenses: a penalty claim from Kane, in particular, which was certainly a foul but was not, on more detailed review, actually in the penalty area; a succession of hairsplitting free kicks awarded against England; an array of French transgressions that seemed to pass by unnoticed. With each one, England’s fury and frustration mounted, Southgate and his staff growing more and more agitated on the sideline.A Brief Guide to the 2022 World CupCard 1 of 9What is the World Cup? More

    • 138 Shares119 Views

      in Soccer

      Ronaldo In Tears After What Could Be His Final World Cup

      by

      DOHA, Qatar — After the final whistle, after Morocco had upset Portugal, 1-0, on Saturday to become the first African country in World Cup history to reach the semifinals, Cristiano Ronaldo put his head down and started the long walk to the tunnel at Al Thumama Stadium.Two Moroccan players came over to say goodbye and Ronaldo, the Portuguese superstar in the twilight of his career, briefly obliged but barely broke his stride. As Morocco and its fans celebrated with glee and Portugal’s players stood around in shock, Ronaldo, 37, exited what he has said could well be his final World Cup.In the tunnel, television cameras showed Ronaldo — one of the most decorated players to never have won a World Cup and who had been reduced to a substitute player of late — wiping tears from his eyes. If this was indeed it for one of the greatest players of all time, it ended in disappointment for him and a team that some believed could have made a deeper run in the tournament.“If we take two people that were the most upset about the game, perhaps it was Cristiano Ronaldo and myself,” Portugal Coach Fernando Santos said through an interpreter.This World Cup was supposed to be a final hurrah on this stage for veteran stars like Ronaldo, Lionel Messi of Argentina and Luka Modric of Croatia. But only one team can win the title, and Messi and Modric remain important contributors on their teams, still alive in the tournament. But recently Ronaldo, the team’s captain, ended up watching from the sidelines more than he played.A Brief Guide to the 2022 World CupCard 1 of 9What is the World Cup? More

    • 50 Shares169 Views

      in Soccer

      How Morocco Beat Portugal

      by

      DOHA, Qatar — Another step for Morocco, another step for the Arab world, another push to a new frontier for Africa. Morocco’s reputation-shredding journey through the World Cup has now felled another European giant.After sending the Arab world into a state of ecstasy that it had previously never experienced, Morocco’s soccer team did so once more. In a display of defensive grit and ice-cold nerves, the Moroccans are now barely believable qualifiers for the semifinals, adding Portugal to a list of major European nations it has dumped out of the World Cup on its thrilling joyride through Qatar.Having never previously been in contention for soccer’s biggest prize, Morocco is just one game from a place in the final, having seen off Belgium, Spain and now Portugal, thanks to a first-half goal from Youssef En-Nesyri on Saturday. It is also the first African team to make the semifinals, where it will meet either England or France.“Pinch me, I think I’m dreaming,” Bono, the Morocco goalkeeper, said after the game. “These moments are great, but we’re here to change the mentality. With this feeling of inferiority, we have to get rid of it. The Moroccan player can face any in the world. The generation coming after us will know we can create miracles.”Morocco’s Youssef En-Nesyri hit a header to score the winning goal against Portugal.Martin Meissner/Associated PressMorocco’s storybook run has seen millions of Arabs, Muslims and North Africans coalesce behind a single team in a way that this tournament has not seen. That fanatical support was in full display inside the Al Thumama Stadium, which for 90 minutes (plus eight minutes of heart-stopping injury time) resembled a corner of Casablanca, Rabat or Marrakesh. Every period of Portuguese possession was met with ear-piercing whistles, and every Moroccan incursion the other way greeted with the type of boisterous cheering that threatened to pull the ball into the Portuguese net.While Morocco celebrates its victory and ponders the next step of its magical journey, the result almost certainly means the end of an era.A Brief Guide to the 2022 World CupCard 1 of 9What is the World Cup? More

    • 100 Shares149 Views

      in Soccer

      What Happened to the Qatar Women’s National Team?

      by

      A squad that featured in the host nation’s bid to host the World Cup in 2010 hasn’t played a game in eight years.DOHA, Qatar — The last official soccer match that the Qatar women’s national team played was on April 19, 2014. Hagar Nader Nessim Aziz Saleh, who was only 15 years old at the time, can hardly remember it now. It was a little cold that day, she recalled, and Qatar was playing in Amman, Jordan, at the West Asian Football Federation Women’s Championship.She remembered screaming and celebrating when Dana al-Jassim scored in extra time, in the 92nd minute, one of Qatar’s only goals of the tournament. Her team lost that day, 8-2. It has not played an official match since.There have been some friendly matches and several cultural exchanges, including a visit from players on an American women’s team in 2020, and a trip to New York and San Francisco earlier this year to learn about women’s soccer in the United States. There are photos of the team, in maroon tracksuits and white jerseys with the official patch for the Q.F.A., the Qatar Football Association. But the jerseys are dated by the sponsor, Burrda, whose partnership with the soccer federation ended years ago.Other than that, there is hardly any trace of a national women’s soccer team in Qatar, even as the country hosts the men’s World Cup. There is no mention of a women’s team on the Qatar Football Association website, and there is no team listed on the FIFA women’s rankings. There’s a Wikipedia page and a curious Instagram account called Women’s Football Qatar with 106 followers.The World Cup in Qatar seemed a good chance to ask: Where did the team go?Members of the Qatar women’s national team at a cafe in Doha, Qatar.Allison McCann/The New York TimesOrigins of a TeamIn 2001, Sheikha Moza bint Nasser al-Missned — the wife of the emir at the time, and the mother of the current emir — established the Qatar Women’s Sport Committee to oversee all sports for women and girls. In 2009, the national women’s soccer team was created, just as Qatar was preparing its bid to host the 2022 World Cup.A year later, and only weeks before FIFA was to choose the host of the 2022 World Cup, the women’s national team played its first-ever official match. It did not go well. Beaten by 17-0 by Bahrain at the Arabia Women’s Cup, the team went on to lose to Syria and Palestine in the same tournament, by double-digit scores each time. But there was a team and a record of its games.A Brief Guide to the 2022 World CupCard 1 of 9What is the World Cup? More

    • 88 Shares159 Views

      in Soccer

      Brazil Feels the Familiar Sting of Failure

      by

      DOHA, Qatar — Once more, then, Brazil’s World Cup ends in the dance the country has come to know better than any other. The players were still cocooned in the locker room at the Education City Stadium, trying to process the bitterness and regret of elimination at the hands of Croatia, but the fingers were already being pointed, the blame being assigned.The primary target, of course, was the same as it always is: the coach. Just a couple of days earlier, back when things were light and fun, Tite had been at pains not to take too much of the credit. Brazil might have been strutting and gliding through the tournament, its jersey shining as brightly as it had for a generation, but the 62-year-old Tite did not want anyone thinking it was because of him.He was, if anything, nothing but a facilitator. The glory should go to the players, he said, the ones who were out on the field, making things happen, sweeping the country to within touching distance of that elusive sixth World Cup. “It is the athletes,” he said. “They are the whole painting.”Brazil’s Tite consoled his players, but he could not appease his critics.Matthew Childs/ReutersSuch is the bargain coaches make. Tite did not feel entitled to any of the credit, but as soon as things grew dark and heavy, he was the primary outlet for much of the blame. “It’s not about being a hero or a villain,” he said, his devastated players still not yet able to face the public. “But I understand that I am the most responsible.”There was no shortage of people willing to agree with him. In the immediate aftermath of the game, Tite had been sufficiently composed to offer what was, by some distance, the most reasonable, the most rational, analysis of Brazil’s elimination. “When their goalkeeper is the best player on the field, the game is talking to you,” he said.He was right, too. Brazil created a flurry of chances against Croatia. With a little more luck or a little more poise, it would have been out of sight long before penalties, long before Bruno Petkovic’s equalizer, long before extra time. “Sometimes we have a great performance, we shoot at goal, and the ball deviates,” he said. It is cruel, of course. “But it is normal.”A Brief Guide to the 2022 World CupCard 1 of 9What is the World Cup? More