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      UFC boss Dana White reveals details on new boxing league including change of weight classes and world title belts

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      DANA WHITE has shed some light on the structure of TKO’s boxing league.The UFC and WWE’s parent company officially announced the launch of its Saudi and Ring Magazine-backed promotion earlier this month.The TKO Group announced the launch of its Saudi-backed boxing league this monthCredit: INSTAGRAM@DANAWHITETurki Alalshikh has enlisted the services of UFC boss Dana White to run the leagueCredit: INSTAGRAM@TURKIALALSHIKHWhite has shed some light on the format of TKO BoxingCredit: APSaudi boxing supremo Turki Alalshikh has enlisted the services of White to implement the UFC model, which he hopes in time will “crush” rival promotions.The league’s format quickly became a talking point following the official announcement, which sparked questions over boxing’s established sanctioning bodies.And White has revealed the promotion won’t be playing ball with the likes of the IBF and WBC, aiming to have “one belt” per weight class.The 55-year-old recently told ESPN: “It’s all going to go away. There’s going to be one belt.READ MORE IN BOXING”It’ll be like the UFC. The model is the model that we have [in UFC]. [The] WBC, IBF, WBA, etc., etc.”They will deal with those traditional promoters that are out there that exist right now. We’re not going to do that.”It will likely take several years for TKO Boxing to start signing the big hitters in the sport, many of whom are tied up in promotional deals with the likes of Matchroom and Queensberry Promotions.Additionally, the esteem in which the IBF, WBA, WBC and WBO titles are held in by fighters could also slow down TKO’s bid to get the top talent in the sport.Most read in SportJOIN SUN VEGAS: GET £50 BONUSTKO Boxing won’t have anything to do with boxing’s traditional sanctioning bodiesCredit: AFPBut White believes the sanctioning bodies will eventually become obsolete given the allure of the Ring Magazine title.He continued: “We’re going to have the basic weight classes that started everything. We will have one champion.Dana White gives brutal response to working with rivals Bob Arum and Oscar de la Hoya after UFC boss enters boxing”And you know how you’re going to know who the champion is because they’re going to fight their way up through the gauntlet.”And once you get into the top five, you know who the five baddest dudes in the heavyweight division are.”And then you’ll find out who the champion is. They will defend their titles and that’s how it’ll work.”The launch date for TKO Boxing is currently unknown, although Alalshikh – the Chairman of Saudi Arabia’s General Entertainment Authority – has hinted that the September showdown between Canelo Alvarez and Terence Crawford could be the promotion’s inaugural show.During an appearance on ESPN, he said: “Ask [Dana] when the first event will be held in September. Ask him to answer… Maybe it’ll be September 12th.” More

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      Dana White gives brutal response to working with rivals Bob Arum and Oscar de la Hoya after UFC boss enters boxing

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      DANA WHITE gave a brutal response to working with rivals Bob Arum and Oscar de la Hoya after entering the boxing business. The TKO group that owns and controls the UFC and WWE announced the launch of their anticipated boxing league alongside Turki Alsheikh. Dana White is moving into the boxing businessCredit: GettyUFC boss White and WWE president Nick Khan will work with Saudi supremo Alsheikh in the new boxing venture. It remains to be seen whether White will do business with promoters like Arum and De La Hoya – who he has criticised in the past. And he said on the matter: “I mean, let’s hope not! I would never say never but that is not what I plan to do.” White fell out with De La Hoya after the boxing legend slammed Conor McGregor’s 2017 crossover fight with Floyd Mayweather. READ MORE IN BOXINGAnd Arum spent years blasting the sport of MMA during the UFC’s early rise – causing friction with White. But the UFC boss has praised Arum for his longevity while also speaking positively about Eddie Hearn and Frank Warren before. Details on TKO’s new boxing venture remain a mystery but White will look to follow the same model that has made the UFC a global powerhouse. White said after UFC 314: “If you think about the UFC when we bought the company we had three letters, the old octagon and 12 contracts. Most read in BoxingCASINO SPECIAL – BEST CASINO BONUSES FROM £10 DEPOSITS”We had to build the thing from the ground up. I think the sport of boxing is so broken that it needs to be built from the ground up again. “And that’s what I’m focussed on doing. (Alsheikh’s) got some commitments from the next 18 months with a lot of guys and a lot of fights and a lot of different promoters. Eddie Hearn jokes he is ‘totally finished’ after UFC boss Dana White enters boxing with Turki Alsheikh”But I talk a lot about USA Tuesday Night Fights – the best up and coming fighters all fought on that show and then became big pay-per-view stars. “And it’s the same thing that happened with the UFC. We started on Spike TV, we built stars and they became pay-per-view stars. “I want to do the same thing with boxing.” Jon Anik, with Turki Alalshikh and Dana WhiteCredit: Getty More

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      Eddie Hearn jokes he is ‘totally finished’ after UFC boss Dana White enters boxing with Turki Alsheikh

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      EDDIE HEARN joked that he is “totally finished” now Dana White has entered the boxing business with Turki Alsheikh. UFC boss White and Saudi supremo Alsheikh finally announced their long rumoured boxing venture together. Saudi Arabia’s Turki Alsheikh and Dana WhiteFrank Warren with Turki Alalshikh and Eddie HearnCredit: Matchroom BoxingIt will be spearheaded by the TKO group that owns and controls the UFC and WWE – and now has a foot in the boxing world. Alsheikh has spent the last two years using his deep pockets to help turn boxing around by spending huge sums to make the best fights happen. And he even offered enough to get rivalling promoters like Hearn and Frank Warren to do business together. But now White has teamed up with Alsheikh – fans online have goaded that boxing’s old guard will soon be yesterday’s news. READ MORE IN boxing When SunSport put this to Hearn, he said with his trademark Essex grin: “Totally finished! Yeah. “We did have a business before Saudi Arabia and obviously we’ll continue to have some.”But we’ve loved being involved with Riyadh Season and His Excellency, it’s been hugely beneficial for us and the sport and our fighters and we expect that to continue.”It is unclear yet what TKO’s boxing league will look like – with even Hearn in the dark about the sport’s new players. Most read in BoxingCASINO SPECIAL – BEST CASINO BONUSES FROM £10 DEPOSITSHe said: “I’ve known about it for probably over six months and kind of waiting for an announcement but don’t really know anything about the format of it.”I saw some aggressive things said in the press release about one belt and all this kind of stuff but we’ll see how it plays out.”When does WWE-backed TKO Saudi boxing league start and what does it mean for Eddie Hearn and Frank Warren?TKO announced they will look to host “four large scale super-fights” across 2025 and 2026 as well as building up-and-coming talent. And after a recent turnaround in working with his rivals, Hearn opened the door to breaking bread with White & Co. He said: “If it suits us, if it suits our fighters, and if we’re asked to be, yeah, definitely consider it.”I mean, I think it’s great that Dana White’s getting involved with boxing. TKO is a great company, he’s a great promoter.”I think it shows you where boxing’s at, I don’t believe boxing’s broken. “I think we can always work on improving it but no, I think it’s exciting to see what kind of structure it’s gonna deliver.”Canelo Alvarez, 34, and Terence Crawford, 37, are set for a super-fight in September in Las Vegas, rumoured to be promoted by TKO. And after ESPN did not renew their contract with Bob Arum’s Top Rank stable, TKO could be headed to the sports network. Hearn said: “I think in the press release said about building stars and building talent, so is it lesser known fighters?READ MORE SUN STORIES”I mean, it looks like they’ve got the ESPN deal from Top Rank which is obviously massive. “And that can build stars, so listen, they’re smart guys. I’m sure they’ll come up with a structure that has potential.”White and the TKO group announce their boxing venture with Turki Alalshikh More

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      TKO Saudi boxing league: When does UFC and WWE-backed league start and what does it mean for Eddie Hearn & Frank Warren?

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      THERE is a new major player in the sport of boxing who could end up changing the landscape of the sport forever.Saudi bigwig Turki Alalshikh and The Ring Magazine have teamed up with the TKO Group – which owns the WWE and the UFC – to create a new boxing league.Turki Alalashikh announced the formation of a boxing league with the TKO Group this weekCredit: GETTYAlalshikh has enlisted the services of UFC supremo Dana White to run the leagueCredit: INSTAGRAM@TURKIALALSHIKHWhite has been brought on board to implement the UFC’s successful model in the leagueCredit: INSTAGRAM@DANAWHITEThe formation of the league could potentially change the landscape of boxing foreverCredit: GETTYAnd Alalshikh has enlisted the services of UFC supremo Dana White to run the promotion, which he believes will “crush” its rivals in the coming years.The chairman of Saudi Arabia’s General Entertainment Authority said: “If you want to fix boxing or any sport or doing some big project like this, we will not have any options better than Dana White.”And when I see him in this hotel before, one year (ago), with our friend Nick (Khan, TKO board member), and we are talking about this … we go on back, and we have the same vision.”And I trust (that) this league, in a short time, will crush everything.”READ MORE BOXING NEWSAlalshikh’s words have sent shockwaves across the boxing world, with promoters and sanctioning bodies now seriously sweating over their futures.But what does the Saudi-backed league mean for the future of boxing?SunSport is on hand to bring you everything we know so far about the potentially seismic shift in the noble art.When will the league be officially launched?JOIN SUN VEGAS: GET £50 BONUSTurki Alalshikh has teased a major announcement in SeptemberCredit: GETTYAn official date for the launch of the league – the name of which remains a mystery – has yet to be revealed.Most read in BoxingAlalshikh, however, teased that an announcement will be made on September 12, the day before the eagerly anticipated showdown between Canelo Alvarez and Terence Crawford.KSI tipped for sensational fight in Alcatraz by Turki Alalshikh as he makes major boxing U-turn During an appearance on ESPN, he said: “Ask [Dana] when the first event will be held in September. Ask him to answer… Maybe it’ll be September 12th.”What will the format be?Alalshikh has seemingly entrusted White to implement the highly successful and extremely profitable UFC format.It’s unclear whether the MMA league’s model will translate to the world of boxing given the promotion’s often-criticised revenue split with fighters and No1-ranked combatants often being overlooked for title shots.”There’s zero speculation on the format,” White said. “You know the format, and everybody knows the format.Implementing the UFC model in boxing could prove to be difficult for Dana WhiteCredit: GETTY”The best fight the best. You work your way up the rankings, and once somebody breaks into the top five, there’s no question who the best five guys in the world are in each weight class, and they fight it out.”And then, once somebody holds that belt, you don’t need three letters in front of the belt.”Whoever has that belt is the best in the world in that weight class. It’s a very simple model.”Potential amendments to or the repealing of the Ali Act – which was introduced in 1999 to protect the welfare of fighters and eliminate anti-competitive practices in the sport – could end up working in favour of White and Co.What does it mean for promoters?Veteran promoters Frank Warren and Eddie Hearn will be sweating following the announcementCredit: GETTYVeteran promoters Bob Arum, Eddie Hearn, Oscar De La Hoya, Ben Shalom and Frank Warren will undoubtedly be thinking about their futures in the sport following the bombshell announcement.But they won’t be going anywhere any time soon as they have most of the talent contractually locked up.That means the TKO-backed league will initially need to work with Boxxer, Golden Boy, Matchroom, Top Rank and Queensberry Promotions.READ MORE SUN STORIESFighters, however, could opt to see out their contracts with their respective promoters and jump ship given the prestige The Ring Magazine belt holds and the promotional power the TKO Group possesses.The biggest motivator for jumping ship, however, will be the astronomical paydays the Saudis have dished out in recent years. More

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      ‘It’s f***ing brutal’ – Dillon Danis reveals horror knee injury left him suicidal before turning his career around

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      DILLON DANIS has opened up on how his horror knee injury left him in the darkest of places – and how boxing has been an unlikely source of light.The American shot to fame in 2016 after being hired by Conor McGregor as a jiu-jitsu training partner before the Irishman’s rematch win over Nate Diaz. Dillon Danis recovered after horror knee injuriesCredit: @dillondanisHe has turned it around to embark on a big-money boxing switchCredit: SplashDanis has since become a controversial and outspoken figure in fight sports after going 2-0 in MMA. But two agonising knee injuries suffered in training left him bed bound and depressed.Danis, 31, told SunSport: “It was terrible. F***ing terrible.”I mean, I don’t want to get too dark, but it does get a little suicidal because you can’t do what you love and you’re stuck in a bed in a brace, you can’t move for eight months.READ MORE IN BOXING”I had it twice, so yeah, it’s f***ing brutal. You don’t know if you’re ever gonna be the same again.”There’s a lot of s***, man, it’s one of the worst things that you can go through as an athlete.”Danis’ last fight in the cage was 2019 and he became more recognisable as an internet troll than professional fighter. And despite limited striking skills, Danis chased big-money boxing bouts against the likes of Jake Paul. Most read in BoxingCASINO SPECIAL – BEST CASINO BONUSES FROM £10 DEPOSITSHe pulled out of a 2023 fight against KSI before eventually facing Paul’s brother Logan in his boxing debut in 2023. Danis does now return to the ring once more to fight KSI on March 29 in Manchester – three years after their initial bout was axed. KSI reveals penalties in Dillon Danis’ contract to stop rival performing MMA moves in ring And, the New Yorker also has an MMA return scheduled for May against ex-UFC star Tony Ferguson, 41. It is a sudden turn of events for the 31-year-old – who welcomed his son into the world one month before fighting Logan. Danis said: “I’m fine money-wise, it’s just more for my legacy in my career.”I wanna get back just fighting, that’s what I love to do. I have to do knee surgeries and now I’m more healthy. “So I just wanna be active, but obviously having a son is great, but you know, providing, but I have money, so it is what it is.”Danis was disqualified in the sixth and final round against Logan after attempting an MMA-style submission move. And he had no plans of ever getting back into the boxing ring – until a mega-money offer came in from old enemy KSI.Danis said: “I didn’t wanna box again, to be honest with you. Danis welcomed his son into the world in 2023Credit: @dillondanisDanis is out to provide for his boyCredit: @dillondanis”I want MMA but then this fight came around and it was KSI and redemption and there was a lot of things into it.”A lot of money, and you know me and KSI’s backstory, him being close to Logan.”So yeah, I mean it is what it is. I knew that KSI always needed me with this fight. I don’t need him. He needs me.”KSI is yet to return since suffering his first defeat in the ring, losing a controversial decision to Tommy Fury, 25, the night Danis fought Logan. And the British YouTuber-turned-boxer was left scrambling for an opponent after ex-Chelsea defender Wayne Bridge, 44, pulled out.That was after KSI made reference to Bridge’s infamous feud with former team-mate John Terry.So Danis was called in as a late replacement – offering him and KSI the chance to finish their feud once and for all. But Danis said: “I just feel like he’s not equal to me. I was saying he’s like a little brother to me, so I don’t know, I don’t really care about the guy.”I’m gonna knock him out and get my money and go and fight Tony. So it is what it is. It’s an easy boxing match.”He’s gonna run around for six rounds. I know how he is. I’m just happy to punch him in the face.”READ MORE SUN STORIESThe bad blood between the two escalated on stage at the press conference when KSI slapped Danis with a PANCAKE. Danis had to be held back by a team of security as he desperately tried to get his hands on KSI – who wheeled off in laughter. KSI slapped Danis with a pancake at their press conferenceCredit: PA More

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      ‘He knows the consequences’ – KSI reveals penalties in Dillon Danis’ contract to stop rival performing MMA moves in ring

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      KSI revealed Dillon Danis risks heavy penalties if he tries any more MMA moves in the boxing ring. The rivals settle their score in the squared circle on March 29 in Manchester – three years after Danis pulled out of their original bout. KSI revealed Dillon Danis risks penalties if he tries anymore MMA moves in the ringCredit: PADillon Danis got disqualified for an MMA move on Logan PaulCredit: GettyDanis did make his boxing debut in October 2023 against Logan Paul but it ended in chaos when the jiu-jitsu champion got himself disqualified. The American attempted an MMA-style submission move in round six – sparking a mass brawl in the ring and his expulsion from the bout. But KSI – who lost to Tommy Fury on the same night – has come prepared to avoid a farcical repeat with the devil in the fine print details. He said: “We’ve put stuff in the contract. So yeah, I don’t think he’s gonna do anything stupid. READ MORE IN BOXING”I think he knows the consequences, I just know he’s screwed. I can’t wait to show what was meant to have happened, compared to what Logan did.”KSI has goaded Danis by claiming he only accepted the fight to afford the lawsuit launched by Paul’s fiancee Nina Agdal for online harassment. But Danis, acknowledging the contract stipulations, told SunSport: “They’re gonna take my check away if I choke him out. “So we’ll see if I need the money or not.”Most read in BoxingCASINO SPECIAL – BEST CASINO BONUSES FROM £10 DEPOSITSKSI – who trains at MMA gym London Shootfighters – is already anticipating some of Danis’ wild antics in the ring. He said: “I’m just more active. I just do more, I’m not a guy that throws one jab and then just gives him time to breathe.”I’m gonna be on him. I like to close a fight. I like to knock someone out. “I like to finish a fight, so yeah, I’m not gonna just give him time to breathe.”I’m going to be on him smothering him and making his life hell, to the point where he’s gonna be desperate and probably try to do some jiu-jitsu move.”Obviously, you know I’m in an MMA gym so I’m gonna see it coming and then use it to my advantage and knock him out.”KSI, 31, is yet to return since losing a controversial decision to Tommy Fury, 25, his first boxing defeat. He was also forced to pull out of his August comeback bout due to a hand injury – which KSI has since recovered from. And the YouTuber-turned-boxer struggled to find an opponent for this fight claiming FIVE names turned him down. At one point, he even signed to face Wayne Bridge, 44, until the ex-Chelsea star pulled out after KSI referenced his infamous feud with John Terry. KSI – who slapped Danis with a pancake at their heated press conference – has faced criticism for his level of opposition.That is despite his training and managerial team also having a say on who he fights as Danis, 31, was drafted in as an emergency replacement. But KSI said: “It always comes down to me in terms of who I get to fight. Everyone has an opinion.”But I’m able to say the final say and they gave me Dillon Danis as the guy because we went through a load of people and it was getting to a point where it was like maybe there isn’t an event.READ MORE SUN STORIES”So we saw Dillon and I’ve wanted to knock this guy out. We’ve been going back and forth in DMs or publicly and I just I didn’t feel that Logan Paul did enough.”I didn’t think he did enough. He won, easily won the fight but I don’t want to just win the fight, I want to see him knocked out. I need to see him knocked out.”KSI slapped Danis with a pancakeCredit: PA More

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      Dillon Danis plans to confront Conor McGregor after UFC legend poses for pictures with rivals Jake and Logan Paul

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      DILLON DANIS admits he needs to have words with Conor McGregor for posing with rivals Jake and Logan Paul. Danis – a long-time friend and training partner of McGregor’s – has been feuding with the Paul brothers for years. Dillon Danis with friend and training partner Conor McGregorJake and Logan Paul posed for pictures with Conor McGregorCredit: Instagram @JakepaulHe once had toilet roll chucked on him by Jake and his boxing bout in 2023 against Logan ended up in a legal battle. So when McGregor took pictures with the brothers at Donald Trump’s inauguration in January – Danis was conflicted. He told SunSport: “Yeah, me and him had to talk about that, you know, it is what it is.”I know you guys can decide that, but I think that me and him should talk about that.READ MORE IN BOXING”It shouldn’t be in the media but we haven’t had the chance to talk about it yet.”McGregor, 36, had both Pauls by his side in pictures that sent social media into a frenzy. But footage shared by the brothers later revealed there was heated exchanges with the Irishman. Danis, 31, made his boxing debut against Logan, 29, two years ago but farcically got disqualified after attempting an MMA-style submission. Most read in BoxingCASINO SPECIAL – BEST CASINO BONUSES FROM £10 DEPOSITSBut the fight did not end there as a brawl broke out in the ring while legal proceedings are now ongoing in court. Danis was sued by Logan’s fiancee Nina Agdal for “revenge porn” with his posts causing “humiliation, emotional distress, and reputational harm.” KSI sparks carnage on press conference stage after slapping Dillon Danis with a PANCAKE ahead of boxing grudge fightAccording to the lawsuit filed in U.S. District Court for the District of New Jersey in 2023, Danis engaged in a “relentless, ongoing campaign of cyber harassment and bullying” directed towards Agdal.The lawsuit alleges that Danis used his social media to “promote the fight and ramp up his feud with Paul.”Danis also allegedly posted “hundreds of posts containing vulgar and disparaging pictures, memes and comments about her.“All the while, Danis has been rewarded for that same conduct through an increased social media following and publicity that has resulted in his offensive posts being viewed more than two billion times to date.”Agdal received a temporary restraining order directing Danis to stop posting “sexually explicit photographs” of her “on the internet without her consent.” In her complaint, she also alleges that he posted a sexually explicit photograph which was never meant to be shared publicly or was “obtained without consent.”A judge granted Agdal the restraining order against Danis, who was forbidden from posting “sexually explicit photographs” of Agdal without her permission.The lawsuit is ongoing – as is Danis’ fight with Logan’s business partner KSI on March 29 – but the American does not regret his actions. He said: “I would regret it if it wasn’t true but everything was on Insta already. Everything was public.”So I mean, I can’t speak too much on the lawsuit, but I don’t regret saying the truth and letting Logan out.”I was trying to help him out and one day he’s gonna thank me, so it is what it is.”Danis was originally set to fight KSI in January 2023 before pulling out – but three years later they finally settle for score in the ring. And carnage broke out at the press conference when KSI slapped Danis with a PANCAKE to spark a brawl on stage. But Danis said just beforehand “I just feel like he’s not equal to me. “I was saying he’s like a little brother to me, so I don’t know, I don’t really care about the guy.READ MORE SUN STORIES”I’m gonna knock him out and get my money and go and fight Tony. So it is what it is. It’s an easy boxing match.”He’s gonna run around for six rounds. I know how he is. I’m just happy to punch him in the face.”Nina Agdal is engaged to Logan PaulCredit: Instagram / Nina AgdalLogan Paul beat Danis in their 2023 fightCredit: PAKSI slapped Danis with a pancakeCredit: PA More

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      UFC and WWE to set up new boxing league with four ‘super-fights’ to be held

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      THE owners of the UFC and the WWE are on the brink of creating a new boxing league funded by the Kingdom of Saudi Arabia.UFC supremo Dana White teased the formation of Zuffa Boxing in the build-up to Conor McGregor’s crossover clash with Floyd Mayweather in August 2017 but it never got off the ground.UFC supremo Dana White teased the formation of a boxing league back in 2017Credit: GETTYThe owners of the UFC and WWE have plans in place to create the league later this yearCredit: GETTYTKO Group Holdings Chief Mark Shapiro has revealed the league could be announced imminentlyCredit: GETTYBut the MMA promotion’s parent company, TKO Group Holdings, revived those grand plans with Saudi investors last year and are on the verge of announcing a potentially revoluntionary league.TKO Chief Operating Officer Mark Shapiro said: “Everybody knows we’re in talks with the Saudis but to give you a little more color.”I will tell you that we are close on an agreement with the Saudis on a creation of a boxing league where we TKO would be the producer, the promoter and responsible for all day-to-day operations of the venture.”Where by we would receive a fee of $10million plus. Again, we’re not putting any money in, we’re not putting any capital in, we’re not on the hook for any [costs].READ MORE BOXING NEWS“Additionally, we would have some earn-in equity per time, specifically over a five-year period but it would be dependent on us achieving certain milestones, including us exceeding board-approved annual budgets over that five years.”The format of the proposed league is currently unclear, although Shapiro has revealed TKO will put on “four large scale super-fights” throughout 2025 and 2026.He explained: “I think I’ve given you at least a framework of what the deal would be. It’s its own league and we’d have consistent fights throughout the year.”I think on top of that you should know as part of the partnership, we would be the promoter, producer and event operator for four large scale kind of super-fights, as I call them, that would air probably two this year and two in [2026].Most read in BoxingJOIN SUN VEGAS: GET £50 BONUSThe promotional power behind the TKO Group could make the boxing league a real successCredit: GETTY“Those may or may not fall into the boxing league itself, they may just be one offs, but we would be paid a fee to act as the promoter, the producer and the event operator.”According to Shapiro, the groundbreaking deal could be confirmed imminently.Dana White provides major update on ‘biggest fight in UFC history’ as MMA mogul makes defiant vow Shapiro revealed: “We’ve just sent a delegation to London to meet with the Saudi delegation led by Andrew Schleimer, our [chief financial officer] and Nick Khan, of course who runs WWE, and Lawrence Epstein who runs UFC.”They had a full day meeting earlier this week and we’re getting awfully close and when we have something official, we’ll come out [with the news].”The millions at the disposal of Saudi Arabia’s General Entertainment Authority has changed the landscape of boxing over the last three years, with fights that were seemingly once-thought impossible being made at the drop of a hat.And Shapiro believes the promotional power possessed by TKO can further revolutionize the sport.He said: “There’s an audience for boxing and there’s a dearth of boxing on the national platform.”There’s a desire to have it back in the forefront of the American sports ecosystem.”It’s just been broken for too long, it’s been fragmented, it’s been poorly managed and we think we can do a lot with it.” More