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    Charles Barkley Has Thoughts on the Future of ‘Inside the NBA’

    Next season could be the last for TNT’s influential and beloved studio show, and Charles Barkley, for one, will not be going quietly.The future of “Inside the NBA” was already a sensitive topic when Charles Barkley stepped into an elevator in Minneapolis after Game 3 of the Western Conference finals late Friday night. Barkley’s on-air candor as an analyst is a key reason that the studio show has become so influential and beloved among basketball fans and around the league.But these are tense times for the show and those who work on it. Warner Bros. Discovery has not secured the rights to continue broadcasting N.B.A. games on TNT beyond next season. Without those, the long-term future of “Inside the NBA” is uncertain. So when Barkley, who had already batted away several attempts by security and public relations officials to prevent him from doing an interview, ushered me into an elevator filled with his co-workers, not everyone was happy.Kenny Smith, Barkley’s on-screen foil, voiced his irritation. But Barkley, as he has done throughout his decades in the public eye, made clear that he wouldn’t be muzzled.“Hey, man, I can talk to who I want to,” Barkley said to Smith, using an expletive. Others in the elevator shifted uncomfortably.“You should do that out there,” Smith said, suggesting the interview be done outside the elevator.Barkley turned to me: “Don’t worry about him.”“She should clear it through Turner,” Smith said. “She should do it the right way.”Why was it so important for him to talk, I asked Barkley, even if others around him didn’t want him to? He nodded to the impact the uncertainty has on staff members who work on the show. And not just the well-known, on-air personalities: Barkley, Smith, Shaquille O’Neal and the host, Ernie Johnson.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Tug-of-War Over N.B.A. Rights Provides Glimpse of Media’s Future

    The league’s longtime television partners, including ESPN and Turner, are undergoing major changes, which could alter how games are watched.The National Basketball Association’s season tipped off on Tuesday with stars like LeBron James and Nikola Jokic beginning the long quest for a title. But the action that will have longer-term ramifications for the league, and the media and entertainment landscape, is happening off the court.The companies holding the rights to show N.B.A. games — Disney, which owns ESPN and ABC, and Warner Bros. Discovery, the parent company of TNT — are collectively paying the league $24 billion over nine years for that privilege. But their contracts expire after next season, and the N.B.A. hopes to more than double the money it receives for rights in the next deal, according to several people familiar with the league’s expectations who spoke on the condition of anonymity to discuss ongoing negotiations.It won’t get that without a fight. After decades in which sports leagues garnered ever bigger piles of money for the rights to show their games, there are signs that media and technology companies are under increasing pressure to justify the exorbitant amounts they spend on broadcast rights. Interest rates are high, Wall Street is demanding profitability over growth, and streaming has reconfigured the entertainment industry.The result of the N.B.A.’s negotiations will say a lot about the future of broadcast networks, the cable bundle, streaming services and the sports media ambitions of technology companies.“I think in this era that we’re coming out of, this is the last of the big deals,” said John Kosner, who advises sports media and tech start-ups after a two-decade career as an executive at ESPN.The National Football League, the most valuable sports league in the world, did not quite double its rights fees when it signed new agreements in 2021. And that was before the stock market declined, interest rates rose and wars began in Europe and the Middle East.Disney and Warner Bros. Discovery, which have televised N.B.A. games for more than two decades, aren’t necessarily in positions to shell out lots of cash, either.Disney has carried out extreme cost-cutting and layoffs this year, and its chief executive, Robert A. Iger, has said the company is considering “strategic options” to sell equity in ESPN. Warner Bros. Discovery has also cut costs, and said in August that it had a debt load of nearly $50 billion following the merger of the two companies last year.The most likely scenario, according to the people familiar with the negotiations, is that Disney and Warner Bros. Discovery will sign new agreements with the N.B.A. to televise fewer games. The N.B.A. declined to comment for this article.The two companies together show about 160 regular-season games each year, as well as the playoffs and N.B.A. finals. Most games are shown on cable (ESPN and TNT), with a handful on ABC.For both companies, N.B.A. broadcast rights still represent a valuable bargaining chip in negotiations with their biggest customers: cable and satellite companies. Those distributors pay billions of dollars to Disney and Warner Bros. Discovery for the rights to show their cable channels, including TNT and ESPN, based in part on the expectation that those channels will air sports like N.B.A. basketball.An N.B.A. package would also help both companies shift to a streaming future. Warner Bros. Discovery recently added a live sports package to its streaming service, Max, while ESPN has been vocal about having a stand-alone streaming offering for its flagship channel in the near future.Disney and Warner Bros. Discovery are not likely to be the only companies showing N.B.A. games, though. If those companies end up showing fewer games in the new deal, the league may create a third rights package, perhaps even a fourth, of the games no longer included in the first two packages, as well as the league’s new in-season tournament.The most likely buyers for those packages of games are Amazon and NBC, according to the people familiar with the negotiations.Top executives at Fox, CBS and the Google-owned YouTube have said that they are unlikely to put in serious bids for broadcasting rights. The intentions of Netflix and Apple are less clear, but Netflix has long said it is uninterested in paying the kind of prices the N.B.A. is looking for. Apple has largely committed itself to a sports strategy of buying up all of a league’s domestic and international rights, like in its recent deal with Major League Soccer. That isn’t possible with the N.B.A.Amazon and NBC are attractive partners to the N.B.A. for very different reasons.For a generation, most N.B.A. games have been watchable only with a cable package. But the collapse of the cable bundle — from around 100 million households with a cable package a decade ago to around 70 million today — has made old-school broadcast networks, the most widely distributed television channels, more attractive. With CBS and Fox as unlikely bidders, the league could want games to be shown on NBC’s broadcast channel.As for Amazon, it is seen as highly unlikely that the N.B.A. — a league that is proud of being forward-thinking regarding technology — would sign a new rights agreement with only traditional media companies, according to some of the people familiar with the negotiations. Amazon has long been interested in broadcasting the N.B.A., according to a person familiar with the league’s negotiation history, and it has won plaudits for how it has handled Thursday night N.F.L. games.The media and technology companies declined to comment for this article. CNBC, Bloomberg and The Wall Street Journal have all previously reported on parts of the N.B.A.’s media-rights negotiations.The league has a number of other media assets it could leverage. Most N.B.A. games are not shown nationally. Instead, they are broadcast in their local markets, with individual teams controlling the rights to sell those games. Teams have traditionally sold those rights to regional sports networks, but those are collapsing, leaving teams looking for alternatives.If Diamond Sports, which is in bankruptcy proceedings, collapses, the N.B.A. could suddenly regain control of the local rights for about half the teams in the league. If that happens, it might sell some of those rights to a national partner. But that would require the league to work with its team owners — as well as current rights holders — for the complicated task of navigating roughly 30 different local agreements.It would also leave out a number of high-profile teams, like the New York Knicks and the Los Angeles Lakers, which have long-term local rights agreements with successful regional sports networks.The N.B.A. could also sell some international rights. The rights to show N.B.A. games in some basketball-mad countries like China could be extremely valuable, especially as domestic streaming companies seek new markets. But the league — unique in American sports in that it sells all its international rights directly rather than working with third parties — is seen as more likely to sell those rights country by country to the highest bidder.The real wild card if the N.B.A. looks to do something groundbreaking could be its old stalwart: ESPN.Disney and ESPN executives have spoken in recent months with private equity firms, tech and mobile companies and sports leagues, and have concluded that if they are to give up equity, it should be to a league, or leagues, as part of a long-term partnership, according to two people familiar with ESPN’s plans.Analysts have valued ESPN at $25 billion to $50 billion, meaning a potential partner would have to trade billions in value for even a small stake. While a partner could pay Disney for a stake in ESPN, what the company is really looking for is exclusive content, some of those involved in the negotiations said.Disney executives have spoken with a number of sports leagues, including the N.B.A., about selling them equity in ESPN and what the company would want out of such an arrangement. According to one of the people, the benefits sought by ESPN in a partnership could include more closely integrating a league’s social media operations with the network’s, content like documentary rights and more in-game audio from players, distributing games it does not have the broadcast rights to within its apps and working together on marketing. More

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    He Created the Sports Theme Song You Didn’t Know You Knew

    It’s a little bit “aggressive” and a little bit “light.” The theme song for TNT’s “Inside the N.B.A.” is as much a character as the show’s popular hosts.Even the most casual N.B.A. fans probably remember the classic theme song for games played on NBC during the golden era of 1990s basketball. They’ll almost assuredly recall that it was written by John Tesh, the former television host and composer. Some might even know that it’s called “Roundball Rock.” It has been memorialized in pop culture on “Saturday Night Live” and further enshrined with a video of Tesh explaining where the song came from: a voice mail message he left for himself.In the 21st century, another theme song has become familiar to N.B.A. fans, although most likely not as much as Tesh’s. It is the one that signals the start of one of the most influential studio shows in sports, “Inside the N.B.A.” on TNT. Here, the composer of the theme song is virtually unknown to the show’s viewers and even to its hosts. But he is a household name in some corners of music fandom and one of the industry’s most prolific composers.The composer is Trevor Rabin, the former guitarist of the progressive rock band Yes. The South African-born musician was the driving force behind the album “90125,” a comeback record for the band, and the song “Owner of a Lonely Heart,” the band’s only No. 1 hit. Rabin was inducted into the Rock & Roll Hall of Fame in 2017 with the band.“I wasn’t really even aware of that, to tell you the truth,” Ernie Johnson, one of the hosts of “Inside the N.B.A.” and a Yes fan, said in a phone call after finding out that Rabin was the composer. “But that’s very cool.”Rabin, who lives in Los Angeles, described himself as a rabid basketball fan, particularly of the Lakers. He said that he “religiously” watches games and uses that time to practice the guitar. But when it comes to this theme song, he has gone mostly unnoticed.“I remember Shaq saying once he liked the theme just in passing, but no one’s ever acknowledged me. Charles Barkley needs to acknowledge it and give a shout out. Otherwise I’m never going to support him again,” Rabin joked during a recent interview, referring to Shaquille O’Neal and Barkley, who host “Inside the N.B.A.” with Johnson and Kenny Smith.Rabin, 67, turned to film scoring in the 1990s. He had shown an interest in orchestration dating to his childhood in South Africa, growing up as the son of a classical pianist mother and a violin-playing father. As a member of Yes, Rabin said that he would often try to introduce orchestral components to the music.Rabin is perhaps best known for composing the theme song for the movie “Remember the Titans.”Mike Coppola/Getty Images“A lot of it has become kind of electronic and computerized, but writing for orchestra was always a love of mine,” Rabin said, referring to on-screen scores. “So I just decided I’m going to get into film, and I remember my manager saying: ‘Oh, it’s a big brick wall there. Just because you’ve had a notoriety with other areas, film’s going to be very difficult.’ But I decided, ‘No, I really want to do this.’”He quickly became a sought after composer in Hollywood. In 1998 alone, the films “Armageddon,” “Jack Frost” and “Enemy of the State” were released with Rabin’s scores. His most famous work is most likely the theme song for 2000’s “Remember the Titans.” That composition was played in November 2008 after Barack Obama delivered the acceptance speech for winning the presidency.It was the “Titans” theme that put Rabin on the radar of Craig Barry, now the Turner Sports executive who oversees the “Inside the N.B.A.” studio production. Barry, also a serious Yes fan, was doing some production work for NBC during the 2002 Winter Olympics in Salt Lake City — and used the theme from the “Titans” soundtrack to close out the final broadcast. Barry then recruited Rabin to rework the TNT studio show’s theme song.“I went armed with literally a handful of his work,” Barry said, and added, “I was essentially telling him I want all of this together.”Part of what makes a theme song effective, Barry said, is that “you never get sick of hearing it.”Clearly, TNT has not. Usually, according to Rabin, the network will update graphics and other parts of the broadcast — except the hosts, of course — every three years or so. But the theme song has stayed the same for almost two decades. It has become a character of the show, much in the same way as Johnson, O’Neal, Barkley and Smith. (Like Tesh’s, this theme has appeared on “Saturday Night Live,” but as part of a larger sendup of “Inside the N.B.A.”)“To me, it’s kind of a signature,” Johnson said. “If somebody has their back turned, and they’re in the house doing something and have the television on for background noise and they’re waiting for something, when they hear that song, they go, ‘OK, the ‘N.B.A. on TNT’ is on. It’s like the stamp that says the N.B.A. is coming on.”The listener can hear certain mainstays of what made Yes successful, particularly the soaring lead guitar riffs and the heavy use of a synthesizer. But there is more that may not immediately meet the ear. The song is in the time signature 7/8, whereas most songs written for any medium in the last two centuries are more traditionally 4/4. (A time signature is generally a measure of a song’s rhythm.)The genesis of the theme song was an act of aggression. Rabin said that he was watching the 1984 N.B.A. finals between the rival Boston Celtics and his Lakers, when during Game 4, Kevin McHale, the Celtics power forward, clotheslined the Lakers’ Kurt Rambis. Rabin was scoring while watching the game and the clothesline inspired him to come up with the 7/8 meter, which he would then use for TNT.“I feel like anything I do, when I listened back to it, I always think: ‘Oh, God, why didn’t I do this? I should have done that,’” Rabin said.Allison Zaucha for The New York TimesAnother aspect distinguishing this song is its versatility, whether under highlights or as a main theme.“What’s unique about the ‘N.B.A. on TNT’ theme is that it can be used in various situations, and it can be really appropriate,” Barry said. “It has this primary theme and then it has this very aggressive rush section and then it has a light fanfare piece of it. It’s all kind of seamlessly melded together.”Rabin said the only N.B.A. figure he has discussed the theme with is Gary Payton, the Hall of Fame point guard who spent much of his career with the Seattle SuperSonics. Right after the theme made its debut, Payton visited the set of “Bad Boys II,” a film Rabin had scored. Rabin was chatting with the film’s lead, Will Smith, when Payton approached.“I said: ‘Oh, my goodness, you’re the Glove. How you doing? And can I shake the glove?’” Rabin said.He informed Payton that he had composed the “Inside the N.B.A.” theme song.“And then he was like, ‘Man, that’s cool.’ And I guess that’s the story,” Rabin said.Even though TNT has not made a move for a new theme song, the current one does have one prominent critic: Rabin.“It’s kind of a terrible affliction I have,” he said, adding that he’s also uncomfortable watching movies he has scored. “I feel like anything I do, when I listened back to it, I always think: ‘Oh, God, why didn’t I do this? I should have done that.’”But every time the song is played on the broadcast, Rabin collects a check, no matter how much he cringes at hearing it played.“I wish it was $15,000 at a time, but unfortunately I think it’s more like 15 cents,” Rabin said. More