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    Man Utd and TeamViewer terminate £235m shirt sponsorship after tech company blame lucrative deal for stock price drop

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    MANCHESTER UNITED and shirt sponsor TeamViewer have terminated their £235million deal after less than two years.Back in March 2021, the Red Devils agreed a lucrative link-up with the software company in a partnership that was due to run for five years.
    Manchester United have had TeamViewer on their shirts since last seasonCredit: AFP
    But now they have parted ways after the German technology company blamed Man Utd for a drop in their share price.
    A statement read: “Manchester United shall have the option to buy back the rights to the club’s shirt front sponsorship.
    “United will be taking the opportunity to commence a focused sales process for a new shirt front partner.”
    TeamViewer’s share price has lost four-fifths of its value since the deal was announced – with shares now trading at £10.55 compared to £31.65.
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    The software company revealed other factors have negatively impacted investment, including the Ukraine war and the effects of the pandemic.
    But the share price increased by five per cent in August after TeamViewer announced they will not renew their agreement with United.
    A company statement from four months ago read: “The international awareness of the brand was clearly increased last year through the partnership (with United).
    “Nevertheless, the company has decided to review its long-term marketing strategy in light of the current macro-economic environment.”
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    The Athletic have reported that investors in TeamViewer accused the Man Utd partnership of “bleeding millions” and showing “appalling judgement”.
    And the end of their relationship with the English giants comes amid much change at Old Trafford.
    Cristiano Ronaldo saw his contract terminated last month following an explosive interview with Piers Morgan.
    Just hours after that decision, it was confirmed by long-time owners the Glazers that they are open to selling if the price is right. More

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      in Motorsport

      Star Wars-style pod racing which could be regulated like F1 may emerge by 2025 as one of leading tech innovations

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      A LEADING futurologist has revealed how tech will change sport – including AI training sessions, micro-technology skin implants, and Star Wars-style pod racing.Dr Ian Pearson, who has more than 1,800 inventions to his name – including text messaging – has predicted what innovations we can expect in sport in coming decades.
      Star Wars-style pod racing could emerge by 2025Credit: Star Wars
      Pod racing could be regulated in the same way as F1 to keep the sport fair and competitiveCredit: Splash
      The new tech will enable athletes to improve their performance and give fans the ultimate viewing experience – and wouldn’t look out of place in a sci-fi blockbuster.
      And it’s not just participants who will benefit from the enhancements.
      Dr Pearson, who has teamed-up with 888 Sport to share his insights, believes fans will be able to wear special glasses at sports events which display real-time stats and allow them to zoom in on the action.
      Some gadgets are even likely to be commonplace within the next couple of years – including Star Wars-style pod racing which he claims we can expect to see in 2025.
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      Dr Pearson said: “Drone races would be a bit like pod racing in Star Wars.
      “So that’s an emerging sport which could be regulated in a similar way to Formula 1.
      “The drones would be restricted in terms of power to ensure competitors are on a level playing field.”
      Numerous exciting developments are expected when it comes to improving the performance of athletes.
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      These include the introduction of augmented reality (AR) glasses to training sessions for elite footballers by 2025.
      While it’s predicted the 2030s will see athletes wear electronics on – or even under – the skin to enhance their performance.
      And tech called ‘active skin’ – an example of sensing technology – will be used by pros to improve their technique in sports like tennis or golf, to help develop muscle memory for a particular action.
      Dr Pearson added: “AR glasses will adapt to what happens in real time, so I can see heavy use of augmented reality in training.
      “Printing electronics straight onto the skin’s surface, or putting tiny electronic capsules into the skin, you can get direct access to your blood and your nervous system.
      “This way, you can monitor exactly what’s happening inside your body at any given time and assess this with your coach to devise the best strategy for you based on this continuous data that is available in real time.
      “Active skin would enhance how fast you’re learning quite considerably, and it would allow you to develop the muscle memory much faster.
      “A younger athlete would be able to get to a good level in a few months instead of a few years.”
      But it’s not all about the athletes – tech such as AR and AI will change how fans enjoy sport come 2027.
      Dr Pearson said: “For fans who are watching football for example, rather than participating simultaneously, future designs of AR glasses could be used to zoom in on a particular area of the pitch.
      “You’ll be able to see the pitch from any angle and zoom as you like to see expressions and get closer to players.
      “If you’re obsessed with statistics, you can have all the statistics you want in your field of view.
      “Even if you’re in the stadium, you can still use this AR technology to improve your view while soaking up the atmosphere.
      “Another option to give fans an entirely new view of football would be for the players to wear cameras in their kits to give fans the exact view of a player and to see where they’re looking.”
      Other possible innovations include using boron to make sports equipment, improvements in how data is used to boost decision-making in athletes, and a technology-enhanced Olympics.

      Dr Pearson said: “We could see a technology-enhanced Olympics in 2050 where people are allowed to use all sorts of technologies.
      “Whether it’s equipment, clothes, genetic enhancements, or smart drugs that are all available and could give athletes an advantage and may make some sports more exciting to watch.” More

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      in Soccer

      Tottenham join forces with tech company to launch amazing new football training app.. and all you need is a smartphone

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      TOTTENHAM have joined forces with a technology company to launch a revolutionary new football training app.Users will be able to get input and advice from coaches at the Tottenham academy.
      Tottenham have partnered with technology company LV8 Sport to launch the Grow Football appCredit: GROW FOOTBALL
      All users need to download the app is an iOS smartphone and a footballCredit: GROW FOOTBALL
      A Spurs academy star taking in part in one of the drillsCredit: GROW FOOTBALL
      But you don’t have to be an academy recruit to access the app, with an iOS smartphone and a football all that is needed to get input on their game from top-level coaches.
      The Grow Football app, developed by LV8 Sport, is available to download from the app store.
      Anyone can use it, from those bidding to be the next Harry Kane or Son Heung-min, as well as more casual football players.
      The app uses unique movement tracking technology through the phone’s camera to record performance in a range of drills.
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      Tottenham and LV8 partnered to create the exercises, where results can be uploaded to public leaderboards or kept private among friends.
      Players and coaches at Spurs’ academy base in North London have already trialled the app.
      And players from Spurs’ youth teams feature in the app to show users how to complete various drills.
      LV8 Sport also collaborated with Imperial College to develop the revolutionary new app.
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      Spurs Academy Manager Dean Rastrick said: “Our academy players and coaches have worked closely with the team at Grow Football throughout the app’s development.
      “We look forward to being part of this journey and offering our knowledge and experience to help Grow Football become an app that can genuinely enhance the way people around the world train and play.
      “That commitment and belief in this app has only been strengthened by the Club becoming shareholders in Grow Football.”
      Tottenham’s academy players and Premier League stars of the future have given the app their seal of approval.
      LV8 Sport Chief Executive Francis Jago said: “Tottenham Hotspur’s track record of developing players is among the best out there, which is why the Club’s expertise and input has been, and will continue to be, so invaluable to us in developing Grow Football.
      “Spurs’ credentials in embracing innovative ideas on and off the pitch is well known and the fact they have supported our work on this app speaks volumes.”
      The app is available to download from the app storeCredit: GROW FOOTBALL
      The app uses movement trackingCredit: GROW FOOTBALL More