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      in Soccer

      Arsenal owner Stan Kroenke’s amazing £500m ranch is largest in USA and bigger than New York and LA combined

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      ARSENAL and Los Angeles Rams owner Stan Kroenke is worth an incredible £8.2BILLION and has a property portfolio to match.The American sports tycoon and his Walmart heiress wife purchased the United States’ largest ranch in 2016 and it’s so big you could fit the entire cities of New York and Los Angeles inside its borders.
      The W.T Waggoner Ranch is the largest in the USA
      The estate in Texas stretches over a staggering 535,000 acres
      Kroenke paid £500m for the land in 2016
      New York City AND Los Angeles would both fit inside its borders
      At a whopping 535,000 acres, the W.T Waggoner Ranch in Texas was bought by Kroenke and his wife Ann Walton for a cool £500million.
      The ranch includes thousands of cattle, hundreds of horses and oil wells, and 30,000 acres of farmland.
      The 74-year-old billionaire’s company Kroenke Sports and Entertainment owns Arsenal and cut 55 jobs during the pandemic due to financial issues at Emirates Stadium.
      He also owns Super bowl-bound NFL side LA Rams, NBA team Denver Nuggets, NHL franchise Colorado Avalanche and MLS side Colorado Rapids.
      And he has invested billions of dollars into the construction of the 70,000 seat SoFI Stadium in Inglewood, California, which will host the showpiece event on Sunday night.
      When he secured the ranch in 2016, Kroenke said: “This is an incredible opportunity and an even greater responsibility.
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      Kroenke said he was honoured to protect the American landmark when he bought the ranch in 2016. “We are honoured to assume ownership of the Waggoner – a true Texas and American landmark – and are deeply committed to continuing the proud legacy of W.T. “Tom” Waggoner, his family and his descendants.
      “Our gratitude to them and to the many parties involved in this process is immense. We will continue to preserve and protect this uniquely American treasure.”
      Kroenke is a fairly unpopular figure at Arsenal and in 2019 Gunners fans issued a joint statement calling on him to reinvigorate the club.
      The statement said supporters had “never felt more marginalised”. The club then sacked Unai Emery and hired Mikel Arteta.
      Kroenke is married to Ann, whose father Bud was an early partner in Walmart, which was founded by his brother Sam.
      In 2012, Kroenke bought another historic property, the 124,000-acre Broken O Ranch in Montana.
      He also owns ranches in Wyoming, Arizona and British Columbia.
      New York City could fit inside the ranch’s border
      And Los Angeles could still fit alongside NYC within the boundaries
      The ranch comes with 30,000 acres of farmland
      Agricultural machinery is seen across the gigantic swathes of land
      Oil wells are also dotted across the property in Northern Texas
      Picturesque stone outhouses also feature on the land
      Kroenke’s estate stretches as far as the eye can see More

    • 263 Shares179 Views

      in Soccer

      Inside Arsenal owner Stan Kroenke’s luxury £20m Malibu beach home that was set to be Princess Diana and Dodi Fayed’s pad

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      WITH a net worth of around £8.2billion, Stan Kroenke is literally laughing all the way to the bank.The Arsenal and Los Angeles Rams owner collects properties like he’s playing a game of Monopoly, once splashing £500million on a ranch in Texas that’s so big it could fit New York and Los Angeles inside it.
      Inside Stan Kroenke’s beachside Malibu homeCredit: Getty Images – Getty
      Kroenke paid around £8million for the property in 1998Credit: Getty Images – Getty
      Arsenal and Los Angeles Rams owner Stan Kroenke is said to have a £8.2bn fortuneCredit: Reuters
      ‘Silent Stan’ also owns properties in Colorado and Montana, as well as an £11m penthouse inside the five-star Montage hotel in Beverly Hills.
      But his most high-profile purchase came in 1998, when the 74-year-old splashed around £8m on this incredible home in Malibu.
      The beach side property was originally owned by Dodi Fayed, and was set to be home for the movie producer and Princess Diana before their tragic deaths in a car accident.
      WHAT £20M GETS YOU
      Found on the Pacific Coast Highway, the property sits above the beautiful Paradise Cove.
      While the vast five-acre piece of land it sits on stretches from the road all the way through to the sand and sea.
      The home, also previously owned by Julie Andrews, includes a contemporary mansion, as well as a Mediterranean-style residence which acts as a guest home.
      The main house features five bedrooms, six bathrooms, has a stunning swimming pool and boasts a tennis court.
      There are three reception rooms, while the kitchen opens into a pool deck, and the living room has a limestone fireplace and pine beams.
      An incredible glass domed dining room with views on all sides can also be found on the ground floor.
      The property boasts this stunning master bedroomCredit: Getty Images – Getty
      A spiral staircase leads to the first floor and master bedroomCredit: Getty Images – Getty
      There are three reception roomsCredit: Getty Images – Getty
      The stunning swimming pool looks inviting for a dipCredit: Getty Images – Getty
      The dining room is dome shaped with windows surrounding itCredit: Getty Images – Getty
      The main property boasts six bathroomsCredit: Getty Images – Getty
      Another reception room features beamed ceilingsCredit: Online USA
      The kitchen offers plenty of space for a budding chefCredit: Getty Images – Getty
      Luscious gardens surround the five-acre lotCredit: Online USA
      Upstairs, the master bedroom suite has a beamed ceiling, its own sitting room, two bathrooms, and there’s plenty of closet space.
      High-profile neighbours include Friends actress Courteney Cox, U2 guitarist The Edge, former supermodel Cindy Crawford and pop star Lady Gaga.FIT FOR A PRINCESS
      Before Kroenke bought the compound, Princess Diana had her heart set on living there.
      Dodi, the son of the former Harrods owner Mohamed Al-Fayed, bought the home for around £7m – just months before he and Lady Di were tragically killed in Paris.
      And Diana’s former butler Paul Burrell revealed that it was set to be the pair’s secluded pad.
      Dodi Fayed and Princess Diana planned on making it their home before their tragic deathCredit: Reuters
      A year after Dodi and Princess Diana died Kroenke bought the propertyCredit: Arsenal FC – Getty
      Kroenke’s Malibu beach pad is now worth around £20mCredit: Getty Images – Getty
      Neighbours include Lady Gaga and Cindy CrawfordCredit: Getty Images – Getty
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      “A lovely house … saw all the plans for it. It was going to be in Malibu,” he told ABC News in an interview in 2007.
      “We sat on the floor, spread out all the maps and the layout of the house.
      “She said, ‘This is our new life, just won’t it be great, think of the lifestyle the boys — nobody’s judgemental here in America, you don’t have the class system, you don’t have the establishment.”‘ More

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      in Soccer

      Arsenal owner Stan Kroenke finally lands trophy as LA Rams beat San Francisco 49ers to reach Super Bowl LVI

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      ARSENAL owner Stan Kroenke finally has his hands on some silverware after his LA Rams beat the San Francisco 49ers to reach Super Bowl LVI.The Rams chief celebrated after watching his side stage a fourth-quarter comeback to claim a 20-17 win over the 49ers at SoFi Stadium.
      Stan Kroenke saw his LA Rams side defeat the San Francisco 49ersCredit: Reuters
      Victory sent the Rams through to Super Bowl LVICredit: Getty Images – Getty
      The victory saw the Rams crowned NFC Champions as they booked their spot in February’s Super Bowl against the Cincinnati Bengals.
      And Kroenke – who controls both the Gunners and Rams through his KSE group – beamed with delight as he hoisted the George Halas Trophy aloft.
      The joke wasn’t lost on Arsenal fans, who might have seen their side lift the FA Cup in 2020 but haven’t claimed a Premier League trophy since 2003/4.
      User LazCab wrote on Twitter: “Congratulations to Stan #Kroenke on winning yet another trophy with a team that’s not #Arsenal”
      Ben Hubbard wrote: “Arsenal fans shaking heads seeing Stan Kroenke accept the NFC trophy on behalf of his LA Rams.”
      Josh Kail quipped: “Kroenke holding a trophy has to feel like living in the upside down for Arsenal fans.”
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      JOIN SUN VEGAS: GET A FREE £10 BONUS WITH 100s OF GAMES TO PLAY AND NO DEPOSIT REQUIRED (Ts&Cs apply)
      Gregory King joked: “Me watching Stan Kroenke lifting the NFC championship trophy – hoping he would mention how he would make Arsenal great again.”
      FillyCris added: “That diet of Arsenal fan tears and trophy hunting doing wonders for ol’ Stan Kroenke.”
      And Jason Lincoln wrote: “Stan Kroenke on the stage to pick up the NFC trophy, he has absolutely no idea what an Arsenal football club is any more.”
      The Rams next face a home Super Bowl as they take on the Bengals at their Inglewood home, while Arsenal will battle for a top-four spot when the Prem resumes next month following its winter.
      ⚽ Get all the latest Arsenal news, updates and transfer gossip with our live blog More

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      in Football

      Kendrick Lamar, Dr. Dre and Snoop Dogg to Share Super Bowl Halftime

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      The N.F.L. announced the three Southern California natives will share billing with Mary J. Blige and Eminem at Super Bowl LVI in Los Angeles.The N.F.L. announced Thursday that five performers would share headlining duties at the Super Bowl, with a distinct nod to West Coast hip-hop given the game’s location at SoFi Stadium in Inglewood, Calif. Three Southern California natives and rap titans — Dr. Dre, Snoop Dogg and Kendrick Lamar — will take the stage alongside Mary J. Blige and Eminem during the halftime show scheduled for Feb. 13, 2022. The game will air on NBC.“The opportunity to perform at the Super Bowl Halftime show, and to do it in my own backyard, will be one of the biggest thrills of my career,” Dr. Dre said in a statement.The halftime show for Super Bowl 56 will be the third produced by Roc Nation, the entertainment and sports company started by the music impresario Jay-Z, as the N.F.L. pushes to modernize the show and appeal to a more diverse audience. Jennifer Lopez and Shakira were dual headliners of the 2020 performance in Miami Gardens, Fla. The Canadian pop superstar the Weeknd performed at halftime of February’s Super Bowl in Tampa, Fla., before a crowd limited by coronavirus pandemic restrictions. He reportedly spent $7 million of his own money on the production, in part to ensure that the spectacle would wow TV audiences.Organizers said the expected return of the Super Bowl’s usual capacity crowd at SoFi Stadium, the $5 billion venue near Los Angeles International Airport that opened in 2020, would restore energy to the festivities.“This year we are blowing the roof off the concept of collaboration,” said Adam Harter, the senior vice president of media, sports and entertainment at PepsiCo, which sponsors the show. “Along with the N.F.L. and Roc Nation, we continue to try and push the limits on what fans can expect during the most exciting 12 minutes in music.”The Super Bowl is typically the most watched broadcast of the year, despite ratings declining in five of the past six years, notably among the advertiser-coveted demographic of people aged between 18 and 49. In February, 96 million people watched the Super Bowl between the Tampa Bay Buccaneers and the Kansas City Chiefs, the game’s smallest audience in 15 years, despite the N.F.L.’s biggest star, quarterback Tom Brady, leading Tampa to victory. That decrease was in line with overall drops in viewership for sporting events held amid the pandemic.If advertiser interest is any indication, though, this season’s Super Bowl could mark a resurgence. NBC said earlier this month that it had nearly sold out of Super Bowl advertising spots, which cost a record $6.5 million for 30 seconds.Kevin Draper contributed reporting. More

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      Mick Tingelhoff, Vikings Hall of Fame Center, Dies at 81

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      He started in 240 consecutive games and played in four Super Bowls, providing pass protection for quarterback Fran Tarkenton.Mick Tingelhoff, the Hall of Fame center who started in 240 consecutive games in his 17 seasons with the Minnesota Vikings and who played in four Super Bowls, died on Saturday at an assisted living facility in Lakeville, Minn. He was 81.The cause was Parkinson’s disease with dementia, his wife, Phyllis, said.Tingelhoff, who played at center and linebacker for three seasons at the University of Nebraska, wasn’t selected in the N.F.L.’s 1962 draft. But the Vikings signed him, envisioning him as a linebacker.They shifted him to center in their second preseason game, and he became an anchor of their offensive line. He was selected for the Pro Bowl in six consecutive seasons and named a first-team All-Pro five times in the 1960s. Listed at 6 feet 2 inches and 237 pounds, he was quick on his feet and tough enough to block burly defensive linemen.When Tingelhoff retired after the 1978 season, he ranked No. 2 in N.F.L. history for starting in consecutive games, behind his teammate Jim Marshall’s 270 straight starts at defensive end. The current record is held by quarterback Brett Favre, who started in 297 consecutive games. Tingelhoff and quarterback Philip Rivers, who retired after the 2020 season, are tied for No. 3.“Mick and Jim were our two leaders,” Bud Grant, who coached the Vikings of Tingelhoff’s time, told The Star Tribune of Minneapolis when Tingelhoff was selected for the Hall in 2015 in the senior category, for players who had been retired for many years.“It’s hard for me to talk about Mick without Marshall, and Marshall without Mick. Mick was an introvert. Jim was an extrovert. They were different personalities, but really respected and our best players. If I said, ‘Jump,’ they would be the first ones to jump and everybody else would have to jump with them.”Tingelhoff (53) protecting quarterback Fran Tarkenton (10) during Super Bowl IX in New Orleans in 1975.Harry Hall/Associated PressTingelhoff played on an offensive line that helped the Vikings claim 10 divisional titles from 1968 to 1978. He provided pass protection for Fran Tarkenton, the scrambling quarterback, and he opened holes for running back Chuck Foreman, who had three consecutive 1,000-yard rushing seasons (1975-1977). He took on opponents’ middle linebackers, most notably Joe Schmidt of the Detroit Lions, Ray Nitschke of the Green Bay Packers and Dick Butkus of the Chicago Bears.He played on teams that lost to the Kansas City Chiefs in the January 1970 Super Bowl, the Miami Dolphins in 1974, the Pittsburgh Steelers in 1975 and the Oakland Raiders in 1977.Tarkenton, a Hall of Famer, spoke on Tingelhoff’s behalf at his 2015 Hall of Fame induction in light of his cognitive problems. “Mick’s a man of little words but a lot of action,” said Tarkenton, who choked up and shed tears. The emotional ceremony was attended by many of Tingelhoff’s former teammates, his wife and other family members and friends.While it’s not clear why Tingelhoff had to endure a lengthy wait to gain entrance to the Hall, in Canton, Ohio, the center position is not a glamour spot and he never won a Super Bowl championship ring.Henry Michael Tingelhoff was born on May 22, 1940, in Lexington, Neb., the youngest of six children of Henry and Clara (Ortmeier) Tingelhoff. He grew up on a family farm and played at center and linebacker for Lexington High School, but his parents never attended his games.“Dad thought football was a waste of time,” Tingelhoff recalled in 2015. “They weren’t real happy that I got a scholarship to Nebraska. They wanted me to stay on the farm.”In addition to his wife, Phyllis (Kent) Tingelhoff, he is survived by their sons Michael and Patrick, 12 grandchildren and two great-grandchildren.After leaving pro football, Tingelhoff worked in commercial real estate.Bud Grant called him “one of the greatest Vikings of all time.” More

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      Tom Brady Jokes About Election Results as Buccaneers Visit White House

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      President Biden’s administration has revived a tradition of championship invitations that had grown sporadic under former President Donald J. Trump.WASHINGTON — Until a few hours before kickoff, Tom Brady was questionable for the Tampa Bay Buccaneers’ celebration of their Super Bowl title at the White House. He was the most prolific winner of titles and decliner of presidential invitations in league history.But when the band struck up and President Biden strode onto the South Lawn to meet the championship team, Mr. Brady, the quarterback and seven-time N.F.L. champion, was there, smiling in a dark suit and sunglasses, leading a small procession including his coach, his team’s owner and the commander in chief himself.A few minutes later he was back in the spotlight, tossing off political jokes like slant routes, mostly targeting Mr. Biden’s predecessor, Donald J. Trump, a longtime friend of Mr. Brady’s.Mr. Brady first needled Mr. Trump’s baseless claims that he actually won the 2020 presidential election, which many Trump supporters still believe. The quarterback said many people did not believe the Buccaneers could win the championship last year.“I think about 40 percent of the people still don’t think we won,” Mr. Brady said.“I understand that,” Mr. Biden said.Mr. Brady turned to Mr. Biden. “You understand that, Mr. President?” he said.Mr. Biden smiled. “I understand that,” he said again.“Yeah,” Mr. Brady continued. “And personally, you know, it’s nice for me to be back here. We had a game in Chicago where I forgot what down it was. I lost track of one down in 21 years of playing, and they started calling me ‘Sleepy Tom.’ Why would they do that to me?”Mr. Biden — whom Mr. Trump frequently called “Sleepy Joe” during the campaign — played along. “I don’t know,” he said.Mr. Brady, 43, is the most accomplished signal caller in N.F.L. history. After leading the New England Patriots to six championships in his first two decades in the league, he quarterbacked Tampa Bay to a 31-9 Super Bowl victory over the Kansas City Chiefs in February, shortly after Mr. Biden was inaugurated. It earned him and his teammates a request to visit the president at the White House.But as of Monday, White House officials could not say for sure if he planned to attend.Mr. Brady missed several presidential team visits under Mr. Trump and President Barack Obama after winning previous Super Bowls. He last trekked to a White House title ceremony in 2005, when George W. Bush was in office. His attendance this time around was rumored on Monday, then confirmed by photos posted to social media on Tuesday morning.Mr. Biden has in recent weeks also hosted the World Series champion Los Angeles Dodgers, as his administration revives a tradition of championship invites that had grown sporadic under Mr. Trump after many players boycotted the festivities. An N.F.L. champion last visited the White House in 2017.On Tuesday, while Mr. Brady’s teammates stood on risers and baked in the heat of the White House lawn, the president praised the Bucs for their persistence in reeling off an unbeaten run to the championship after starting the season with seven wins and five losses.“This is a team that didn’t fold, got up, dug deep,” the president said. “It’s an incredible run.”He singled out Tampa Bay receiver Chris Godwin, who was born and raised in the same states as Mr. Biden. “Born in Pennsylvania, raised in Delaware,” the president said. “Where I come from, that’s a heck of a combination, man.”The president could not resist sprinkling in a few stories of his own, less accomplished football career. And he could not resist ribbing Mr. Brady — and himself — about their ages.“A lot has been made about the fact that we have the oldest coach ever to win a Super Bowl and the oldest quarterback to win the Super Bowl,” said Mr. Biden, who at 78 was the oldest person ever sworn in as president. “Well, I’ll tell you right now: You won’t hear any jokes about that from me. As far as I’m concerned, there’s nothing wrong with being the oldest guy to make it to the mountaintop.”Eventually, Mr. Biden gave way to the team owner, Bryan Glazer, and coach, Bruce Arians, and then to Mr. Brady and his comedy routine.When the laughter from the relatively small crowd on the lawn died down, Mr. Brady and the Buccaneers prepared to give the president a customary personalized jersey, with “Biden” across the back and the number 46, for Mr. Biden’s presidency. The band prepared to play Queen’s “We Are the Champions” while players, including the quarterback, posed for photos with onlookers including several Florida politicians.But first Mr. Brady had one more joke, about how he planned to make the most of the remainder of his time at the White House.“We’re going to challenge — 11 of us — 11 White House interns to game of football here on the lawn,” Mr. Brady said.“And we intend to run it up on you guys, so get ready to go.” More

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      Jim Fassel, Who Coached the Giants to the Super Bowl, Dies at 71

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      He predicted that New York would make the playoffs when no one gave them much of a chance. Then they marched to the championship game, only to lose to the Ravens.Jim Fassel, who was a longtime architect of offensive schemes in the pros and collegiate football and reached the pinnacle of his career when he coached the Giants team that reached the 2001 Super Bowl, died on Monday in Las Vegas. He was 71.The Giants reported the death on their website. Fassel’s son John, the special teams coordinator for the Dallas Cowboys, told The Los Angeles Times that the cause was a heart attack.Fassel, who lived in the Las Vegas area for many years, told sportswriters in late November 2000 that he was “shoving my chips to the center of the table” in guaranteeing that his Giants team, 7-4 after a loss to the Detroit Lions, would reach the playoffs.“When I called the staff together the night before to tell them what I was going to say, they thought somebody on the staff was going to be fired,” he told The New York Times. “I just wanted to tell them what I was going to do, and the next day I did it.”The Giants won their last five games of the 2000 regular season, defeated the Philadelphia Eagles in the first round of the playoffs and trounced the favored Minnesota Vikings, 41-0, in the National Football Conference championship game at Giants Stadium. Kerry Collins, one of the many quarterbacks Fassel worked with over the years, threw for five touchdowns, including two to Ike Hilliard and another to Amani Toomer, his prime wide receivers.Fassel was carried off the field by the linemen Michael Strahan and Keith Hamilton, mainstays of the Giants’ defense, along with the linebacker Jessie Armstead.The Giants’ co-owner Wellington Mara, responding to those who might have despaired over the team’s prospects late in the regular season, said: “Today we proved that we’re the worst team to ever win the National Football Conference championship. I’m happy to say that in two weeks we’re going to try to become the worst team to ever to win the Super Bowl.”Fassel on the sidelines during Super Bowl XXXV in 2001 in Tampa, Fla. The Giants made a surprising run through the playoffs but were defeated in the title game by the Baltimore Ravens. Barton Silverman/The New York TimesBut the Giants’ luck — chips or no chips on the table — ran out in January, when they were routed by the Baltimore Ravens, 34-7, in Super Bowl XXXV, the Giants’ first league championship matchup since they defeated the Buffalo Bills in the 1991 Super Bowl.Fassel was an assistant coach with the Giants in 1991 and 1992 and an offensive aide with the Denver Broncos, Oakland Raiders and Arizona Cardinals later in the 1990s before he was named in 1997 to succeed Dan Reeves, the Giants’ head coach for the four previous years.He was named the N.F.L.’s coach of the year that season, when the Giants finished at 10-5-1. In December 1998, they upset the Denver Broncos, who came into the game at 13-0 behind the future Hall of Fame quarterback John Elway.Fassel announced in mid-December 2003 that he would resign at the end of the season, after a pair of losing campaigns that included a crushing loss to the San Francisco 49ers in the 2002 playoffs after the Giants held a 24-3 lead in the third quarter.The Giants went 58-53-1 in Fassel’s seven seasons as head coach and made the playoffs three times.He was a color commentator for Westwood One’s radio coverage of N.F.L. games in 2007 and 2008 and was later head coach of the Las Vegas Locomotives of the United Football League.Fassel was interviewed by at least three N.F.L. teams for a head-coaching post after leaving the Giants, but he was passed over each time. He was an offensive coordinator for the Ravens in 2005 and 2006.Fassel at his home in Henderson, Nev., in 2011. He was named the N.F.L.’s coach of the year in 1997.Isaac Brekken for The New York TimesJames Edward Fassel was born on Aug. 31, 1949, in Anaheim, Calif. He was a quarterback at Anaheim High School, played for Fullerton College and was then the backup quarterback for Southern California’s undefeated Rose Bowl championship team of 1969. He later played for Long Beach State.He played for the Toronto Argonauts of the Canadian Football League in 1973, then coached in the World Football League before returning to college football as an offensive coach for Utah; Weber State, also in Utah; and Stanford. He was head coach at Utah from 1985 to 1989.In addition to his son John, Fassel’s survivors include his wife, Kitty, four other children and 16 grandchildren.“Most people will remember his ‘guarantee’ from 2000, which was genius because if he was wrong he’d have been fired and it’d have been forgotten,” the former Giants running back Tiki Barber, who played for Fassel, wrote on Twitter after Fassel’s death. “When he was right, it became legendary.” More

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      Super Bowl Ratings Hit a 15-Year Low. It Still Outperformed Everything Else.

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      AdvertisementContinue reading the main storySupported byContinue reading the main storySuper Bowl Ratings Hit a 15-Year Low. It Still Outperformed Everything Else.The game between two marquee quarterbacks was not competitive. Still, the Super Bowl is expected to be the most watched television program this year.Television viewership for the Super Bowl was down 9 percent compared with last year.Credit…Chang W. Lee/The New York TimesFeb. 9, 2021Updated 4:20 p.m. ETSunday’s Super Bowl was watched by just 91.6 million people on CBS, the lowest number of viewers for the game on traditional broadcast television since 2006. A total of 96.4 million people watched when other platforms — like the CBS All Access streaming service and mobile phone apps — were counted, the lowest number of total viewers since 2007.Still, the Super Bowl will surely be the most watched television program of 2021, and the N.F.L. is expected to see a huge increase in television rights fees when it signs several new television distribution agreements over the next year.After peaking at 114 million television viewers in 2015, television ratings for the Super Bowl have declined in five of the past six years. The 9 percent decline in television viewership from last year’s Super Bowl is roughly in line with season-long trends. N.F.L. games this season were watched by 7 percent fewer people than the season before.Many of the necessary ingredients for a bonanza Super Bowl were present. The game featured an intriguing matchup between the two most popular quarterbacks in football, Tom Brady of the Tampa Bay Buccaneers and Patrick Mahomes of the Kansas City Chiefs. The weather Sunday was freezing across much of the country, which traditionally drives people inside to be entertained by their televisions. But the game itself failed to deliver, all but ending by the third quarter when the Buccaneers led, 31-9, with no fourth-quarter scoring or hint of a competitive game. Viewership is measured as the average of the audience watching at each minute of the game; the longer a game is competitive and viewers stay tuned in, the better.The hype and marketing machine surrounding the game was also changed by the coronavirus pandemic. The N.F.L. credentialed about 4,000 fewer media members for the Super Bowl compared with last year, meaning fans saw less media live from the Super Bowl ahead of the game. Fans were discouraged from gathering for parties, and instead of staying home and watching alone, it seems many just did something else. Just 38 percent of all households with a television were tuned to the game, the lowest percentage since 1969, according to Nielsen.The N.F.L. joins almost every other sport in seeing viewership declines over the past year. The pandemic shut down the sporting world for months in the spring, and when games resumed they frequently lacked energy with few or no fans in the stands. Games were often played on unusual days or at unusual times, disrupting the traditional sports viewership calendar.Viewership for the N.B.A. finals was down 49 percent and for the Stanley Cup finals was down 61 percent. It is not just sports. Compared to this time last year, viewership of all broadcast television — CBS, NBC, ABC and Fox — is down 20 percent during prime time. In that context, a 7 percent season drop and a 9 percent Super Bowl drop is a comparatively decent showing for the N.F.L.Importantly, it also won’t slow down the N.F.L.’s march toward lucrative new television contracts. All indications — including deals made by other leagues and the competitive demand among networks and streaming services — suggest that the league will sign new agreements over the next year with a significant increase in average annual value.Even in a world of fractured viewership that is quickly moving toward streaming, the N.F.L. remains king. Of the 100 most viewed television programs in 2020, 76 were N.F.L. games, according to Mike Mulvihill, an executive at Fox Sports. And while the 38 percent of households tuned to the game was a modern day low for the Super Bowl, the last time that number was beat by anything other than an N.F.L. game was the 1994 Winter Olympics, according to the website Sports Media Watch, when the figure skaters Nancy Kerrigan and Tonya Harding competed amid the scandal of Harding’s involvement in an attack on Kerrigan.The N.F.L. could become the king of streaming, too. According to CBS the Super Bowl averaged 5.7 million viewers streaming the game, 68 percent more than last year.AdvertisementContinue reading the main story More