Spence, Craig (1974- )

#masthead-section-label, #masthead-bar-one { display: none }The Coronavirus OutbreakliveLatest UpdatesMaps and CasesU.S. Travel BanVaccine InformationTimelineAdvertisementContinue reading the main storySupported byContinue reading the main storyFor Elite Golfers, Money TalksSponsors have long paid players to compete in tournaments, but that money has become more important to get players to travel during the pandemic.High-profile players like Rory McIlroy, seen putting during round two of the Abu Dhabi HSBC Golf Championship in 2018, bring in fans and make sponsors happy, so their presence is important.Credit…Matthew Lewis/Getty ImagesJan. 20, 2021, 5:02 a.m. ETCraig Spence has no doubt that the shot he hit into the 18th green in the final round of the Australian Masters in 1999 was what granted him entry into the lucrative world of international golf, with its larger purses and equally attractive appearance fees.That shot set Spence up for a putt to beat Greg Norman, who at that point had twice won the British Open, and Spence did it in their home country at its most important tournament.“I hit the perfect shot, four feet behind the hole,” he said.When he made the putt, for a birdie and the win, invitations to play on the Asian and Japan tours, the PGA Tour and the European Tour came pouring in.Those were great, but it was the appearance fees from sponsors for top international players and up-and-coming ones like him that made a few of the long trips easier to make. Those fees eased the pressure on Spence to cover the costs of bringing his caddie, coach and family members to tournaments.“Now you’re teeing it up and playing for free,” said Spence, who now teaches golf in Western Australia. “You’re not going to lose anything if you don’t play well.”In 1999 Craig Spence won the  Australian Masters and moved into the echelon of elite golfers offered appearance fees.Credit…Jack Atley/Getty ImagesPaying players to fly to a professional golf tournament might seem unnecessary. But it’s an old practice used even in events where the winner receives millions of dollars and where an also-ran can make tens of thousands.And coming out of 2020, when professional golf events after March were largely closed to fans because of the pandemic, those fees have become more important this year and are an integral part of a tournament’s marketing budget.Without marquee players, fewer fans will watch at home, further worsening the return for sponsors. As one agent pointed out, if viewership numbers were down, sponsors would be even more concerned with their marketing spending than they were now.“Appearance fees do still exist at certain events for certain players,” said James Dunkley, manager for Lee Westwood and other players.The European Tour’s swing through the Middle East is known for using appearance fees to build top-notch fields. Those tournaments include the Abu Dhabi HSBC Championship, which starts Thursday, followed by events in Dubai, Saudi Arabia, Oman and Qatar, with prestige falling by the last two events.The reasons for paying fees are many. Without them, some top players won’t attend and the strength of the roster falls, which reduces the number of points available for the world golf rankings. That can further keep top players away. Sponsors, doling out millions of dollars, want to guarantee a strong field.Top players, who are mostly based in the United States, often want to avoid the travel and instead play in the early events on the PGA Tour, in Hawaii and California. They also have other commitments to schedule around.“Players typically commit to play 35 weeks, which leaves you 17 weeks a year off, or for holidays or sponsor obligations,” said Nick Biesecker, a longtime golf agent. “Time is your most valuable commodity. It has to be lucrative to carve out a week.”The Coronavirus Outbreak More