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    Greg Norman Takes Aim at PGA Tour With New Saudi-Backed Golf League

    Norman has tried to get a competing league off the ground before, but top players like Rory McIlroy have shown only disinterest.A group headlined by Greg Norman is the latest new venture preparing to offer an alternative league to the dominant PGA Tour in professional golf.On Friday, Norman, 66, who is a multiple major champion and was the world’s top-ranked player for more than five years, announced his association with LIV Golf Investments, whose major shareholder is the Public Investment Fund, an investment arm of Saudi Arabia’s government.Norman’s group has committed to stage an additional 10 events on the Asian Tour in the next decade. But the enterprise’s goals are for a prominent worldwide presence, with play beginning as early as next year.“This is only the beginning,” Norman said in a statement. “LIV Golf Investments has secured a major capital commitment that will be used to create additive new opportunities across worldwide professional golf.”The announcement comes only weeks after a group led by the Public Investment Fund purchased the Premier League soccer team Newcastle United after a yearslong pursuit. That deal was nearly derailed by the fund’s involvement; critics of Saudi Arabia say the investments in sports by the PIF are merely an effort by the kingdom to obscure accusations of human rights abuses. For more than 25 years, Norman has hoped to create a global golf tour as a rival to the PGA Tour. In the 1990s, he proposed a world golf tour and tried to lure top players to play in a collection of small field events that would have enlarged purses. The PGA Tour commissioner at the time, Tim Finchem, succeeded in fending off Norman’s tour, which the PGA Tour viewed as unwanted competition to its circuit.Since then, several versions of a world tour that would challenge the PGA Tour have been proposed without a significant change in elite professional golf’s landscape. The latest was the Premier Golf League, based in London, which had a plan for more than 15 tournaments and limited fields of 48 players that would begin in 2023. A host of PGA Tour players, most notably Rory McIlroy, who was then No. 1 in the men’s worldwide rankings, were emphatic in their disinterest in the new league. The PGA Tour also informed its players that if they played in the upstart league they would not be permitted to compete on the PGA Tour.Norman, known for his bold play and attacking style — his nickname is “the shark” — is undeterred.“The Asian Tour is a sleeping giant and we share ambition to grow the series and unlock what we believe is significant untapped potential,” Norman said. “We see our promotion of these new events as a vital first step in supporting emerging markets, creating a new platform, rich with playing opportunities that create valuable player pathways.” More

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    Premier League Vote Targets Saudi Spending at Newcastle

    The Premier League imposed a moratorium on sponsorships linked to investors only days after a Saudi-led group took control of one of its teams.Fearing that the arrival of another deep-pocketed ownership group from the Gulf might soon put even their own billionaire owners at a competitive disadvantage, Premier League teams voted Monday to restrict — for a short time at least — the new Saudi Arabian owners of Newcastle United from injecting some of their vast wealth into their newly acquired soccer team.The decision, reached at an emergency meeting of the league’s clubs, imposed a moratorium on teams’ signing sponsorship deals with brands or companies linked to their investors. The temporary rule change — to be in place for less than a month while a permanent one is considered — is not specific to Newcastle but is a clear sign of the worry among Premier League teams that a group led by Saudi Arabia’s Public Investment Fund could soon remake the economic and competitive state of the league.The clubs are concerned that Newcastle, now backed by resources of one of the world’s largest sovereign wealth funds, will quickly be able to buy its way to success in a manner similar to Manchester City, the Premier League team bought in 2008 by the brother of the ruler of Abu Dhabi. Manchester City financed its rise from mid-table strugglers to perennial champions partly through a series of sponsorship deals with companies tied to the United Arab Emirates.Those deals, with partners like Etihad Airways and Abu Dhabi’s department of culture and tourism, are the subject of an ongoing dispute about possible violations of Premier League cost-control regulations.The degree of concern among Newcastle’s rivals was clear when it came to voting on the new regulation on Monday: 18 teams voted for the temporary ban, with only Newcastle opposed to it. Manchester City, after consulting with its lawyers, abstained.With the moratorium in place, the Premier League has now asked for feedback from its teams while it considers introducing a permanent rule outlawing so-called related party sponsorships, or at least a requirement that such deals be vetted for fair-market value by industry experts.Manchester City is not the only team in the Premier League with sponsors linked to its investors; under its previous owner, Mike Ashley, Newcastle plastered its stadium, St. James’s Park, in advertising for his discount sportswear company.But the timing of Monday’s emergency meeting left little doubt about its focus: It came one day after Newcastle played its first game under its new ownership, and after home fans rose as one before kickoff to cheer the team’s new Saudi chairman.The takeover of Newcastle had been delayed for more than a year but finally got the go ahead after the Premier League said the P.I.F. provided “legally binding assurances that the Kingdom of Saudi Arabia will not control Newcastle Football Club.”The Premier League has declined to provide details of those assurances. The chairman of the multibillion-dollar fund is Mohammed bin Salman, the crown prince of Saudi Arabia and its de facto ruler, and Newcastle’s new chairman, Yasir al-Rumayyan, is the governor of the P.I.F. and the chairman of Saudi Aramco, the state-owned oil company.“Newcastle fans will love it but for the rest of us it just means there is a new superpower in Newcastle — we cannot avoid that,” Liverpool’s German manager, Jürgen Klopp, said last week when asked about the possible effect of an infusion of Saudi investment into one club. “Money cannot buy everything but over time they will have enough money to make a few wrong decisions, then make the right decisions, and then they will be where they want to be in the long term.”Team owners have privately fumed over the Premier League’s handling of the takeover, complaining that they were not informed about the progress of the sale until the transfer of ownership was announced on Oct. 7. Rival teams are also concerned, given the Premier League’s insistence that the P.I.F. is now viewed as separate from the Saudi state, that any sponsors from the kingdom not directly affiliated to the fund will not be barred regardless of the new rules.One version of a working document reviewed by The New York Times stated that “entities controlled by the same government” that had a stake in a Premier League team could not become a sponsor of that club. The Premier League declined to comment, and it has not made any public comment on the Newcastle sale beyond its news release announcing that the deal had been completed.The Premier League has struggled in the past, however, to enforce its cost-control regulations. An investigation into whether Manchester City breached the league’s financial regulations has now stretched into its third year with little sign that a resolution is near. City filed a series of legal motions that slowed the process, drawing a rebuke earlier this year from a senior judge who wrote, “It is surprising, and a matter of legitimate public concern, that so little progress has been made after two and a half years — during which, it may be noted, the club has twice been crowned as Premier League champions.”The type of financial regulations now being discussed by the Premier League are similar to rules that a group of 12 leading European teams had sought to include this spring in the failed effort to create a European Super League.Several of the clubs involved in the Super League planning, including Barcelona, Real Madrid, Manchester United and Liverpool, had expressed concerns about their ability to compete financially with teams — notably City and Qatar-backed Paris St.-Germain — who could draw upon seemingly bottomless resources from outside of the game. “Club revenue must be obtained on an arm’s length basis,” one of the regulations in the Super League plans stated. Teams that broke those regulations faced permanent expulsion from the competition.Some of those same cost-control ideas, though, are now on the table at the Premier League, which will soon face outside scrutiny of its operations as well. Britain’s government this spring appointed a lawmaker, Tracey Crouch, to review soccer governance. Crouch has suggested that she will recommend the appointment of an independent regulator for the sport. More

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    Saudi Arabia Mulls Bid to Host 2030 World Cup

    Saudi Arabia is pursuing an ambitious plan to secure the hosting rights to soccer’s marquee event, but the effort faces political and technical obstacles.Nothing is off the table. Not a bid to buy one of England’s biggest soccer clubs. Not rich offers for multimillion-dollar broadcast packages. Not even an improbable bid to secure the hosting rights to the 2030 World Cup.As Saudi Arabia sets course to spend its way to the top table of global soccer, the heart of those efforts is a bid to land the sport’s biggest prize. To accomplish its goal, Saudi Arabia has hired Boston Consulting Group to analyze how it could land the quadrennial tournament — one of the most watched events in sports — only eight years after Qatar will become the first country in the Middle East to stage the event.Several other Western consultants have been asked to help with the project, according to one of the advisers exploring the feasibility of a Saudi bid, and acknowledge that it will require “out of the box thinking” — including, potentially, an agreement to share the hosting rights with a European partner. And despite Saudi Arabia’s growing influence in soccer, the bid, particularly in its current form, is considered a long shot.A spokesman for Boston Consulting Group, citing company policy, declined to comment.Sports has fast become a central pillar of Saudi Arabia’s Vision 2030 program — a strategic effort to pivot the nation away from oil dependency — but more recently, the country is making a concerted effort behind the scenes to join its regional rival Qatar as a major power broker in soccer.The strategy has had mixed success. Saudi Arabia has enticed leagues in Italy and Spain to sign lucrative contracts to bring domestic cup finals to the country. But efforts backed by its sovereign wealth fund to acquire an English Premier League club and the broadcast rights to the Champions League have so far failed.Regardless of the results, its ambition remains untrammeled. Saudi Arabia is determined to be in the ring for all of soccer’s major properties, and at the heart of those efforts most recently is the World Cup.Human rights groups have long been vocal opponents about staging major sporting events in Saudi Arabia, particularly since the country was accused of complicity in the murder of the Saudi journalist Jamal Khashoggi in 2018.But perhaps the most pressing difficulty to bring a World Cup to Saudi Arabia is a technical one. Since Qatar will stage the first Mideast World Cup next winter, any Saudi Arabian bid would require soccer’s global governing body, FIFA, which runs the tournament, to change its policy of continental rotation in order to bring the event back to the region.One option under consideration is to join with a major European nation also hoping to host the World Cup. So far, only Britain and a partnership of Portugal and Spain, a country whose soccer federation has forged close ties to Saudi Arabia, have publicly announced their intentions to enter the bidding process. Italy, another of Saudi Arabia’s soccer allies, is also considering an effort to host the event for the first time since 1990.Such a cross-continental offer would also require a change of policy from FIFA, which has never staged a tournament on two continents. The 2002 World Cup was shared by the Asian neighbors Japan and South Korea. And the joint United States, Mexico and Canada competition in 2026 will be the first time the World Cup, which by then will have expanded from 32 to 48 teams, is staged in three countries.For a Saudi bid to be successful, organizers could once again have to be persuaded to shift the dates of the tournament from their traditional June-July window to November-December to account for hot weather in the Gulf. The global soccer schedule had to be upended to ensure Qatar could stage the tournament safely, and European leagues whose schedules would be upended might be reluctant to repeat the interruption.Saudi Arabian hopes, though, are boosted by its close links to FIFA and its president, Gianni Infantino, who recently drew criticism from human rights groups after playing a starring role in a promotional video for the Saudi ministry of sport.In January, Infantino held talks with Crown Prince Mohammed bin Salman, the architect of Vision 2030. And FIFA’s membership agreed last month to a motion offered by Saudi Arabia’s soccer federation to study the possibility of holding the World Cup every two years instead of its current quadrennial format.That change could allow even more countries to enter the bidding.“It is time to review how the global game is structured and to consider what is best for the future of our sport,” the president of Saudi Arabia’s soccer federation, Yasser al-Misehal, said at the time. “This should include whether the current four-year cycle remains the optimum basis for how football is managed both from a competition and commercial perspective.”A spokesman for the Saudi Arabian soccer federation declined to comment on a possible World Cup bid, but did point out that the country was fast becoming a destination for high-profile sporting events. In recent years, it has staged major boxing matches, motor races and golf events.“We’re keen to take the stage in the global game as well, turning our passion into on-pitch success, as well as greater collaboration with the international football family,” the Saudi soccer federation said in a statement.Saudi Arabia, despite its largess, also needs to rebuild bridges with a soccer economy still smarting from the effects of a sophisticated pirate television network based in the country that for years stole billions of dollars worth of sports content, repackaged it and sold it to Saudi subscribers. FIFA, as well as major competitions like England’s Premier League and Spain’s Liga, were blocked from filing legal claims in Saudi Arabia to protest the piracy.The network that broadcast the stolen matches, BeoutQ, formed during a regional dispute with Qatar, is now off the air. And while the conflict with Qatar has largely been healed, beIN, the Qatari-owned sports broadcaster, remains banned in Saudi Arabia. That means the only way soccer-mad Saudis will be able to watch this summer’s European soccer championship, and a parallel event in South America, will be through illegal broadcasts.European soccer’s governing body on Wednesday rejected a Saudi offer of around $600 million to broadcast the Champions League regionally, preferring to stick with its current partner, beIN. More