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    The Premier League Needs a Commissioner

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    Allowing clubs to block rule changes and money to delay punishments feeds the perception that the same rules do not apply to everyone.Pete Rozelle’s immediate reaction could not accurately be described as unbridled enthusiasm. He was 33. He had, for the last three years, been the general manager of the Los Angeles Rams. He was suave, charming and well liked. But he was nevertheless starting to wonder whether running an N.F.L. football team was really the job for him.And then, outside the Kenilworth Hotel in Miami in January 1960, he was cornered by a cadre of the league’s most fearsome power brokers: the Mara brothers, Jack and Wellington, owners of the Giants; Dan Reeves, the Rams’ benefactor; and Paul Brown, the coach and founder and all-purpose potentate of the team in Cleveland that still bears his name.They had an offer to make Rozelle. They did not want him to run a franchise. They wanted to put him in charge of the whole league.It was an offer, in Rozelle’s mind, that he had to refuse. “You’ve got to be kidding,” he told them, according to Michael MacCambridge’s magisterial history of the league, “America’s Game.” “That is the most ludicrous thing I have ever heard.”Rozelle’s logic was simple. The job of N.F.L. commissioner looked an awful lot like a poisoned chalice. The league’s various owners were split on almost every issue imaginable — not only on who should be commissioner, but also whether to add another slate of expansion teams, whether to sign a collective television deal and how to stave off the threat of the rival American Football League.There was even contention over where, exactly, the league’s offices should be. Rozelle was not the only one who might have looked at the job description and decided he would have to be a fool, or a madman, to accept.Still, over the course of the afternoon, Rozelle was won over. He was persuaded by Reeves, Brown and the rest that his candidacy would be successful, that the issues could be resolved, that he would “grow into” the position. His wife, Jane, reassured him that he would be a good fit. Later that day, Rozelle was elected as commissioner.The challenges faced by the N.F.L. of the early 1960s are alien to the Premier League of 2023. The Premier League is, by almost any measure, a picture of health. It is the most popular domestic sports league of all time. Television has made it rich beyond measure. It is a playground for billionaires and private equity funds and nation states. It does not fear the emergence of a rival; if anything, its primacy is such that it is asphyxiating its former peers, a wealth gap that isn’t good for the game.This weekend, the Premier League will return after a brief hiatus for international duties with a top-of-the-table meeting between Manchester City and Liverpool, the game that has become its marquee fixture. City is the world’s dominant team. Liverpool is one of soccer’s grandest names. The two teams are packed with global stars and each is led by one of the most influential coaches of their generation. Millions will tune in to watch. If the Premier League is in crisis, it has taken a strange form.And yet, below the surface, the competition is buffeted by currents that Rozelle would recognize. This week, the clubs of the Premier League met in London for one of their periodic conferences. Among other matters, they voted on whether to introduce a ban on — and this is catchy — “related party loans.”In truth, this is hardly an existential matter for the league. (It is far more pressing, and far more problematic, elsewhere.) More and more teams in England, as is the case across Europe, are now part of so-called multiclub networks, in which owners possess not one but a whole stable of teams.The Premier League had, correctly, recognized that this offered teams a chance to circumvent the competition’s extremely lax rules on spending: Nottingham Forest could, say, take a player on loan from its sister club, Olympiacos, at a cheaper rate than it might have to pay on the open market, boosting its performance without affecting its balance sheet.The fact that this is only an issue now, of course, has nothing to do with Forest’s links to Greece or Brighton’s relationship with a team in Belgium but with Newcastle, which is owned by the same Saudi sovereign wealth fund that has spent the last few months stuffing its four domestic teams with superstars. The Premier League wanted to head off the prospect of those players being conveniently diverted to Newcastle at discounted rates.Bernardo Silva and Manchester City will enter Saturday’s showdown against Liverpool with a one-point lead in the Premier League table.Ian Walton/Associated PressBut the motion did not pass. The Premier League’s rules state that, to be approved, any vote requires the support of 14 of its 20 teams. This time, it fell one short. Seven teams decided, essentially, that the idea of related party loans was a good one. It is no surprise that those seven teams either are, or soon might be, part of multiclub systems.It would be naïve, though, to assume that the motives on the other side of the argument were any more pure. It is possible that some of the 13 who did back the idea of a ban did so because they believed the loophole might in some way undermine the integrity of the league, or because they felt there really ought to be rules governing a sporting competition. More likely — as suggested by the timing — they saw a chance to deny their rivals a possible advantage.There is nothing new in this. Several years ago, a number of teams put to the league the idea that they might pool the performance data produced by their games, so as to allow teams to better understand their opponents. Bundesliga of Germany had already adopted a collective approach. A majority of teams rejected it. Such a move would, they said, favor the clubs that had been early adopters of analytics.This is how the Premier League works: as a sort of tyranny of a self-interested majority. And, on the surface, teams confusing what is in their interests with what is in the interests of the league as a whole has done little harm. The league has grown to become a global behemoth. It is probably now Britain’s greatest cultural export.Increasingly, though, that approach appears to be nearing a breaking point. Manchester City has been charged with — though not found guilty of — 115 breaches of the league’s financial regulations. This month, Chelsea brought to its attention huge discrepancies in its books.Everton has vowed to fight a Premier League punishment, but its pockets are not as deep as those of rivals facing the same threat.Peter Powell/Agence France-Presse — Getty ImagesAnd the day before the league’s executives met in London to present craven self-interest as a form of democracy, Everton was stripped of 10 points in the standings for surpassing the maximum loss permitted by the league. (A lesson here: If you tell people that the aim is to lose no money, but that they can lose $130 million without being punished, they will assume that $130 million is not so much a ceiling as a target.)In a 41-page report exploring the Everton case, Paragraph 107 is the key. Part of the evidence submitted by Everton, it says, came from a representative of the club who explained that his job was not to make sure that it met the league’s financial requirements, but to “protect and interpret” those requirements “to the benefit” of his employer.“The Commission notes that the Premier League already needs to devote considerable resources to monitoring compliance by its member clubs,” the report adds. “If all clubs were to adopt a similar approach, the Premier League’s task would become yet more challenging.”That should not be the case, of course. The teams of the Premier League should understand that for a sporting competition to have any validity, any meaning, it needs to have an agreed-upon set of rules. But what Everton, Chelsea and Manchester City prove — like the vote on related party loans — is that the clubs do not want to engage with those rules in good faith. They see them instead as rules to be manipulated and circumvented and sometimes ignored, and view doing so as all part of the game.Whether that does any actual damage is difficult to say. The allegations against Manchester City have done little to dampen enthusiasm for the league, just as the sight of Newcastle reaching the Champions League with Neymar and Cristiano Ronaldo — on loan — would hardly drive fans away.There comes a point, though, when a fracture happens. Perhaps that is between the clubs, so ensconced in their own universes that they can no longer agree on anything. Or perhaps that is between the teams and the fans, once the asterisks start to pile up in previous seasons and nobody is sure whether what they are watching will actually count.There are two ways of averting that. One, rather utopian, is to persuade the clubs to work more collectively, to understand that growth is a shared endeavor and that their success is codependent. The other is to create an office, one with genuine power, to enforce the rules (ideally in real time), to issue punishments and to protect the interests of the league.On several occasions in the 1990s, the Premier League sent emissaries to the United States to see what English soccer could learn from America’s major leagues. They came back with an awareness of the power of television, an understanding of the significance of corporate revenue, and a surprisingly longstanding conviction that cheerleaders would be a good idea in a Yorkshire winter.Nobody, it seems, recommended instituting a commissioner to shape and guide their business. Given where the Premier League finds itself now, caught in an impasse between irreconcilable camps, it is apparent that is something of an omission. If the clubs cannot willingly work together, cannot operate for their own wider benefit, then it is obvious they have to be made to do so.The only problem, of course, is the obvious one. The clubs themselves would have to vote on not only the identity of the commissioner, but also the existence of one. As ever, they would do so entirely along the lines of their own self-interests. In that case, and in that case alone, though, they might just find an unfamiliar unanimity.A (Disputed) Vision of the FutureCristiano Ronaldo is confirmed for Saudi Arabia in February. Lionel Messi and Inter Miami? Not so much.Ahmed Yosri/ReutersIt is not absolutely clear, at this precise moment, if Inter Miami will be taking part in the tournament that everyone is talking about: the eternally prestigious Riyadh Season Cup.On Tuesday, Turki al-Sheikh, the chairman of the General Entertainment Authority in Saudi Arabia, was under the distinct impression that he had booked the world’s finest Barcelona tribute act to be part of a three-team tournament featuring Miami’s fellow “giants” — his words, not anyone else’s — Al-Nassr and Al-Hilal.A few hours later, sadly, it became clear that nobody had told Inter Miami. “Earlier today, an announcement was issued stating that Inter Miami is scheduled to play in the Riyadh Season Cup,” the club said in a statement that is, by any standards, a classic of the genre. “This is inaccurate.”It seems a fair bet to assume that this all ends with Inter Miami pitching up in Saudi Arabia in a few months anyway, and that the dispute was rather more about who was allowed to announce the news, and when, than it was about the actual content of it. Still, even if the whole thing does not materialize, it is hard to escape the impression that the episode offers a fleeting glimpse of soccer’s future.The appeal of bringing Miami to town, of course, is the prospect of bringing Lionel Messi and Ronaldo into direct competition again. It would be, as the now-disputed news release had it, a “Last Dance” sort of occasion, an assertion undercut only a little by the fact that: one, the actual “Last Dance” — the documentary series — is about a meaningful championship, not a friendly match; and two, there is every chance that either the Saudi authorities or M.L.S. will find a way to have them play each other again at the next available opportunity.Still, such quibbling is probably futile at this point. Inter Miami against Al-Nassr in Riyadh, in February, is not even a remote imitation of the sorts of games that defined the rivalry between Messi and Ronaldo. It is instead an exhibition, a staged production, more than a sporting contest. It is soccer as brought to you by W.W.E.But it is also, needless to say, what people want. Fans will buy tickets to see Messi and Ronaldo face-to-face once more. Broadcasters will pay — perhaps not much, but still — to show the game. People will tune in, idly, reluctantly, with half an eye on something else. And as they do, soccer will take another step on the road to becoming something further from sport and closer to what might best be described as “general entertainment.”CorrespondenceLast week’s newsletter touched, fleetingly, on Sweden, the only major men’s league in Europe that continues virgin and unsullied by the arrival of V.A.R. That means, of course, that Sweden is also blissfully ignorant of the infinite debate about V.A.R. that occurs every time anyone mentions V.A.R.(It seems now that soccer is essentially a year-round conversation about how much of our agency we should surrender to technology broken only by two breaks in which we talk about the acquisition of players. Perhaps, in years to come, we will finally do away with the actual sport entirely so as to concentrate exclusively on the bits we really like.)In honor of the Swedish approach, then, I am going to set aside the many emails about V.A.R. that arrived in the inbox this week and focus instead on three questions that are perhaps less pressing but almost certainly more original.“Why are Wolverhampton Wanderers referred to as Wolves by match commentators?” Rick Smith asked. “I can’t think of any other team regularly referred to by its nickname. The only thing I can think of is, way back in the days of print media, some editor or typesetter said Wolverhampton had too many letters to fit in a headline.”My sense here is that Rick’s assertion is essentially correct, though I can think of a few examples that come pretty close. The best is the Scottish team Heart of Midlothian, which is referred to almost exclusively as Hearts. It is increasingly common to see “Spurs” in a league table rather than “Tottenham Hotspur.” In all of these cases, I suspect the basic cause is the desire to abbreviate, both from the fans and the news media.Question No. 2 comes from Ted Richards. “With the margins in performance at the top level becoming smaller and smaller, and the improvements in data collecting and tracking, has there been any movement, at the club level, to preferring international players closer to home?” he asked. “Might a club prefer a Mudryk over a Martinelli, knowing international duty would not require hours in the air while crossing many time zones?”The short answer to this is yes. Clubs do factor international commitments into signing players — particularly in the context of African stars likely to be called up for the midseason Cup of Nations — but it is ordinarily only one factor to be weighed, rather than an outright red flag.And finally, Bob Bonpietro has hit upon another subject on which I already have thoughts. “After seeing France beat Gibraltar, 14-0,” he wrote, “isn’t it time UEFA reconsider its qualifying format for the European Championship? These types of games usually end in routs. Why not do something akin to Concacaf to winnow out the minnows?”Kylian Mbappé, Olivier Giroud and Ousmane Dembélé combined to score six of France’s 14 goals against Gibraltar.Valery Hache/Agence France-Presse — Getty ImagesThe argument has always been that the smaller nations improve only by being exposed to the standard to which they aspire, and it is one with some evidence in its favor. Luxembourg, for example, traditionally one of Europe’s great walkovers, finished third in its qualifying group this time around. Albania, historically only a rung above, has now qualified for two of the last three Euros.All of that notwithstanding, the idea of holding some sort of prequalifying tournament does have some merit. Inviting the 16 “weakest” teams — decided by ranking, perhaps, or performance in the last round of qualification — to play off for a limited number of places in qualifying proper would allow those countries to play more meaningful games; would create a more attractive qualifying tournament; and would not stop the momentum of the upwardly mobile. More

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      Selling Saudi Soccer, One Like at a Time

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      The standard of play in the Saudi Pro League doesn’t matter when no one’s watching the games.Neymar’s endorsement was not, perhaps, the most ringing. Back in Brazil to play for his national team this month, he had been asked — not for the first time — to address the lingering suspicion that, in leaving Paris St.-Germain for Saudi Arabia and Al-Hilal, one of the finest players of his generation might not have chosen the most challenging coda to his career.Neymar’s immediate instinct was to dismiss the premise. “I can assure you the game in Saudi Arabia is the same: The ball is round, we have goal posts,” he said with a slight smile and a nervous laugh. “For the names that have gone to Saudi Arabia, I wouldn’t be surprised if the Saudi league was better than the French,” he added. He was still smiling then, but it did not feel quite as warm.Clearly, the accusation — one thrown not just at Neymar, but at the dozens of players who have been enticed to the Saudi Pro League over the course of the summer — touches a nerve.That is no surprise. Nobody likes to be told that they have chosen the easy route. No athlete would tolerate the intimation that what they do, and where they play, does not really count. In general, soccer players fall philosophically somewhere between realism and cynicism, but even they tend to bristle when they are told their primary — their only — motivation is money. The early evidence, though, does not exactly play in Neymar’s favor.Neymar’s signing by Al-Hilal, like so many others this summer, was about attracting attention as much as talent.Associated PressEstablishing the comparative quality of different leagues is an inexact science. What makes one competition stronger than another? Is it the technical brilliance of the best teams? Is it incompetence of the worst? Or is it the cumulative accomplishment of the tournament’s constituents? Is it the peak, the trough, or the median?Or does it have nothing to do with the ability of the players at all? Is the best league the one that is most entertaining, or the most competitive, the one in which the greatest proportion of games are evenly balanced? (Other answers include: “The one in which you are most emotionally invested” and “The one with the highest production values and smartest marketing strategy.”)It is hard to believe, though, that the first installment of the new-and-improved Saudi Pro League outstrips France’s Ligue 1 — by common consensus the weakest of Europe’s five major leagues — on any of those criteria.(To be clear, it would be unreasonable to think it should. A whole competition cannot be transformed in a single summer, and even the Saudi authorities themselves accept it is an ongoing process. Those who have been working there for longer than Neymar regard the standard as hugely variable, still, with the strongest sides roughly on a par with mid-table Premier League teams, and the weakest some way below.)Still, Neymar — who missed more than 100 games through injury during his six seasons in France, a crude but not entirely irrelevant gauge of the intensity of that competition — cannot have failed to notice the difference.At Al-Nassr, Cristiano Ronaldo is the star even when he doesn’t score.Fayez Nureldine/Agence France-Presse — Getty ImagesOn Thursday, during Al-Ittihad’s win against Al-Okhdood, the Cameroonian striker Léandre Tawamba performed a nutmeg on another of the league’s high-profile recruits, the Brazilian midfielder Fabinho. The trick itself was neat, inventive, worthy of a ripple of applause. Fabinho’s reaction, though, was telling.He did not immediately snap at Tawamba’s ankles. He did not tussle with the forward, his brow furrowed in grim determination, as he surely would have done during his days at Monaco, or Liverpool. He chose, instead, just to stand and watch for a moment. So did the rest of Al-Ittihad’s midfield. The whole thing seemed to play out in slow motion.Any number of brief vignettes from the opening weeks of the Saudi season create the same impression. There are gifted players present, of course. There are moments of wonder. But for all the screaming headlines and the triumphalist spin that tends to greet another goal for Cristiano Ronaldo or another virtuoso improvisation from Karim Benzema, everything is undercut by quite how laissez-faire it all seems to be.That is not necessarily a bad thing, of course. Soccer does not have to be played in the pell-mell style that is de rigueur in England and Germany. Intensity does not always equal beauty. Argentina, for example, has long had a tradition of a slightly more thoughtful playing style. And besides, there are extenuating circumstances: Saudi Arabia, even on a September evening, is still really quite hot.More important, as Neymar and those who have made the same career choice this summer reflect on and come to terms with their decisions, there is a very good chance that the quality of the league does not matter in the slightest.Saudi Arabia did not spend the summer just signing superstars. Through its media rights partners, its soccer authorities also reached agreements with a host of international broadcasters. This season, the league’s games will now be available in more than 130 territories, among them the United States (Fox), Britain, Germany and Canada (DAZN), and, eager to see what real soccer looks like, France (Canal+).But that is not how the vast majority of people will engage with the Saudi league, because it is not how the vast majority of people engage with any league.Does it even matter that Karim Benzema and Al-Ittihad entered Friday atop the Saudi Pro League table? Maybe not to Saudi Arabia.Agence France-Presse — Getty ImagesThere has always been a discrepancy between live soccer’s value as content and the number of people who actually watch it. Even the most mouthwatering Premier League games attract only a couple of million viewers in Britain, and roughly the same number in the United States. (Where there are, you may have noticed, significantly more people.)Instead, most fans consume the sport in either an abbreviated form — game highlights — or an abstract one, as a rolling, character-based drama that plays out across various strands of the media. In recent years, social media has allowed those to dovetail: You can follow the plot interspersed with brief clips of Ronaldo scoring a penalty or Neymar fooling a defender or Fabinho not really bothering to tackle someone.It seems unlikely that Saudi Arabia is ignorant of that. The country’s approach has been sufficiently considered that it is reasonable to assume it has been factored into its plans. The way to win hearts and minds, in the digital age, is not to construct a league and imbue it with a slow-burn dramatic tension. That is hard, and takes time.It is much quicker, and much easier, to use a competition to generate digestible, fun-size content, the sort that can be quickly and easily shared on Instagram and TikTok and whatever Twitter is called now, the kind that generates neither an emotional nor an intellectual response but one that can be encapsulated in an emoji. If people do not watch the games, the standard is irrelevant. All that matters is that you hit that like button.Quite what that means for the future of the sport itself — of all sports, in fact — is not clear. Soccer’s authorities, the various feuding bodies in charge of the most popular pastime the world has ever known, have spent a surprising amount of time in recent years considering that very issue.For Neymar and the others, though, as for Saudi Arabia, the answer is no more pressing than whether the average game in the Saudi Pro League is as good as the average game in Ligue 1. Nobody is judging Saudi Arabia on what its billion-dollar, oven-baked competition looks like over 90 minutes. All it takes is a few seconds.Destination: TajikistanThe Asian Champions League schedule will send Cristiano Ronaldo and Al-Nassr to Tajikistan, Qatar and Iran.Fayez Nureldine/Agence France-Presse — Getty ImagesAll through the fall of 2009 and the spring of 2010, it seemed impossible that Barcelona would not retain the Champions League title. Pep Guardiola’s team was, by some distance, the best in Europe. Lionel Messi, Xavi Hernández, Andres Iniesta and their teammates breezed through the group. They blew past Stuttgart and then Arsenal in the knockout phase.There are two interpretations for what happened next. José Mourinho, the coach of the Inter Milan team that knocked Barcelona out in the semifinals, would tell you that his tactical acumen derailed his great philosophical counterpoint’s attempt to conquer the continent once again.Everyone else would suggest that the explosion of Eyjafjallajökull, the volcano that sent an ash cloud over Europe and forced Barcelona to travel overland to the first leg of its semifinal with Inter in Milan, might have had something to do with it.All of which is a long-winded, self-indulgent way of saying that — from this vantage point — any serious rationale for Manchester City’s not winning a second straight Champions League needs to involve at least one volcano. It is hard, certainly, to see it losing to any of its supposed rivals over two legs. (A final, I will concede, can be a little more arbitrary.)Perhaps, then, it is time to concede that the UEFA Champions League is not the most interesting continental tournament this season. It is not even the most interesting tournament of that name. For intrigue, it cannot hope to compete with the Asian iteration of the competition.There are, as you might have read, pros and cons to Saudi Arabia’s sudden taste for soccer teams and players, but it is hard to argue that seeing an Al-Hilal team featuring Neymar play in Mumbai is not a benefit. That is not all. Karim Benzema’s Al-Ittihad is set to travel to Iran, while — a personal favorite — Cristiano Ronaldo and Al-Nassr will make the trip to Istiklol, in the Tajik capital of Dushanbe.Partly, the pleasure is sincere: The prospect of welcoming Neymar, in the flesh, for a competitive game, is one that millions of fans in India will treasure. Partly, though, it is vicarious.Quite how Al-Nassr tempted Ronaldo to Saudi Arabia is not clear; precise details of the pitch remain private. It is hard to imagine, though, that at any point anyone mentioned the bit about a game in Tajikistan, an autocracy so repressive that even the Premier League might think twice before allowing it to buy one of its soccer teams.CorrespondenceNot really a correspondence section, this week, so much as a brief note to say thanks to all of you who have been in touch in the last few weeks to seek clarification on the future of this newsletter/my general whereabouts. Each message has been gratefully received, and hopefully this edition settles some of the more outré conspiracy theories. If not, I can happily provide a contemporaneous photograph with a copy of today’s newspaper for verification. More

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      Karim Benzema Joins Saudi Arabia’s Al-Ittihad

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      The acquisition of Benzema is part of a billion-dollar project to lure global stars to Saudi Arabia’s top league and expand the kingdom’s sports profile.Karim Benzema, one of soccer’s best players and a fixture at the Spanish giant Real Madrid for more than a decade, has agreed to join the Saudi champion Al-Ittihad on a three-year contract that will make him the latest prize acquisition for a kingdom rapidly expanding its ambitions and influence in sports.The decision by Benzema, a 35-year-old French striker, to move to Saudi Arabia was confirmed by Al-Ittihad on Tuesday after days of rumors. While it is an unusual choice for a player still perceived as an elite talent in one of Europe’s best leagues, his acquisition might not be the last high-profile signing by the Saudi league, which is embarking on a billion-dollar project, backed by the seemingly bottomless wealth of the state-controlled Public Investment Fund, to turn the kingdom into a major player in world soccer.W E L C O M E ! B E N Z E M A 💪💪 pic.twitter.com/Oc9IK4OoDj— Ittihad Club (@ittihad_en) June 6, 2023
      Benzema’s arrival will come only months after a different Saudi club lured another star, the Portuguese forward Cristiano Ronaldo, with one of the richest contracts in soccer history.Among the other marquee players said to have been targeted by the Saudi league is Lionel Messi, who led Argentina to the World Cup title in December in Qatar. The salaries offered to the players are some of the largest in sports history, according to interviews with agents, Saudi sports officials and consultants hired to execute the project. All spoke on condition of anonymity because the negotiations are private.Saudi officials are hoping that the presence of stars like Ronaldo and Benzema will persuade dozens more successful players from Europe’s top leagues to follow them to the kingdom. The signings are part of an ambitious plan, supported at the highest levels of the Saudi state and bankrolled by the Public Investment Fund, to raise the profile of the Saudi league and the country’s status in global sports, and alter perceptions of Saudi Arabia on the world stage.Similar in scale and ambition to a Saudi-financed campaign to dominate professional golf through the year-old LIV Golf series, the soccer effort is a centralized plan to turn a domestic league that has long been an afterthought into a destination for elite talent.The signing of Benzema came days after Saudi Arabia passed ownership of the Saudi Premier League’s four biggest clubs to the PIF from the government by announcing the fund had taken a 75 percent ownership stake in each team: Al-Ittihad, the newly crowned Saudi champion; Al-Nassr, which employs Ronaldo; and Al-Ahli and Al-Hilal. They are among the biggest and best followed clubs in Saudi soccer.Those four clubs are expected to be the primary beneficiaries of the PIF’s new focus on raising the league’s profile. But their common ownership by the fund is already raising questions about sporting integrity, since the rules of soccer’s global governing body, FIFA, and Asian soccer’s ruling confederation prohibit the same owner to control multiple clubs in the same competition. Saudi officials said this week that they have taken measures to ensure the PIF-owned teams comply with these regulations, but they offered no evidence that such safeguards were in place.The state’s involvement in soccer comes on the heels of a surprisingly strong performance by Saudi Arabia’s national team at last year’s World Cup, where the team’s run included a stunning victory over Argentina. The project’s stated goal is to make the country’s top division, the Saudi Pro League, one of the world’s 10 best domestic leagues. The league is unlikely to become a true rival of more established leagues in Europe and elsewhere, but the resources of the PIF could destabilize the multibillion-dollar global market for players, and drive up the price of top talents around the world.Al-Ittihad clinched the Saudi league title in May.Agence France-Presse — Getty ImagesThe plan to buy a foothold in world soccer is reminiscent of a similar one a decade ago in which China used high-profile and high-dollar acquisitions of players and European clubs. That plan, marred by broken contracts, economic implosions and the coronavirus pandemic, now appears to be in retreat.The Saudi project, government officials have said, has broader aims than just a few dozen showcase signings. The government sees sports as a promising sector as it attempts to diversify the Saudi economy, and officials also have said raising the importance of sports would help tackle the problem of obesity in the country.The Saudi plan will start on solid financial footing: The PIF already has signed 20-year commercial agreements worth tens of millions of dollars with the clubs it now controls, and it sponsors the league itself through one of the companies in its portfolio, the real estate developer Roshn.The goal is for the four biggest teams to field three top foreign players each, and for another eight players to be distributed among the remaining 12 teams in the league, according to one of the people briefed on the plans to bring foreign stars to the league, who spoke on condition of anonymity because they were not authorized to discuss them publicly.Critics of Saudi Arabia have labeled its heavy spending in sports as an attempt to improve the kingdom’s image abroad and divert attention away from its human rights record; Saudi officials have repeatedly rejected these allegations.It is unclear when Benzema will arrive in Jeddah, where Al-Ittihad is based, now that he has committed his future to a country that has a rich soccer history and where the sport is passionately followed.One thing is certain, however: Whenever he does, Al-Ittihad fans, known as some of the most passionate in the country and riding high after winning their latest league title, will be ready to roll out the welcome mat. More

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      Saudi Soccer League Creates Huge Fund to Sign Global Stars

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      A coordinated effort financed by the kingdom’s Public Investment Fund is offering huge paydays to some of the sport’s biggest stars if they join Saudi Arabia’s best teams.The lists have been drawn up and the financing secured. Saudi Arabia is looking to lure some of the world’s best known soccer players to join Cristiano Ronaldo in its national league. And to close the deals, it is relying on money, the one commodity it knows it can offer more of than any of its rival leagues.Similar in ambition to the Saudi-financed campaign to dominate golf through the new LIV series, the plan appears to be a centralized effort — supported at the highest levels in Saudi Arabia, and financed by the kingdom’s huge sovereign wealth fund — to turn the country’s domestic league, a footnote on the global soccer stage, into a destination for top talent.To make that happen, Saudi clubs are already approaching players receptive to moving to the kingdom with some of the highest annual salaries in sports history. The deals could require in excess of $1 billion for wages for some 20 foreign players.Cristiano Ronaldo, a five-time world player of the year, has led the way. He joined the Saudi club Al-Nassr after the 2022 World Cup, in a deal reported to be worth $200 million per season. Last month, Al-Nassr narrowly missed out on the league championship on the penultimate week of the season, but for those running the Saudi league Ronaldo’s presence alone was a victory in that it ensured unprecedented attention on the country’s top division, the Saudi Premier League.Cristiano Ronaldo signed with the Saudi club Al-Nassr after the World Cup in Qatar.Ahmed Yosri/ReutersSince Ronaldo arrived, the Saudi league has been considering whether to centrally coordinate more big-money signings in order to distribute talent evenly among the biggest teams, according to interviews with agents, television executives, Saudi sports officials and consultants hired to execute the project, the details of which have not previously been reported. The people spoke on condition of anonymity because the deals involved were private.In recent weeks, leaks about huge offers to famous players have mounted: Lionel Messi, who led Argentina to the World Cup title in December, is said to have been tempted by a contract even richer than Ronaldo’s Saudi deal; and the French striker Karim Benzema, the reigning world player of the year, has reportedly agreed to leave Real Madrid for a nine-figure deal to play in Saudi Arabia.The Saudi league’s British chief executive, Garry Cook, a former Nike executive who briefly ran Manchester City after it was bought by the brother of the ruler of the United Arab Emirates, has been tasked with executing the plans. Cook did not respond to an email seeking comment. League officials also did not respond to requests for comment about the plans.The project comes on the heels of a surprisingly strong performance by Saudi Arabia at last year’s men’s World Cup in Qatar. The team’s run included a stunning victory over the eventual champion, Argentina, which stoked pride on the Saudi streets and in the halls of power in Riyadh. The project’s goal is not so much to make the Saudi league an equal of century-old competitions like England’s Premier League or other top European competitions, but to increase Saudi influence in the sport, and perhaps boost its profile as it bids for the 2030 World Cup.But the effort also is reminiscent of a similar scheme a decade ago in which China sought to force its way into the global soccer conversation through a series of high-profile and high-dollar acquisitions. That bold plan, eventually marred by broken contracts, economic implosions and the coronavirus pandemic, is now seemingly at an end.The plans for the Saudi league to become the dominant domestic competition in Asia are similarly subject to the whims of the country’s leadership, and could yet be derailed by a sudden change of direction, or an ability to sign the kind of elite talents being pursued. The players, too, would be committing to contracts with teams that in the past have been regular attendees at arbitration hearings claiming unpaid fees and salaries.According to the interviews with people familiar with the project, the league, and not the clubs, would centrally negotiate player transfers and assign players to certain teams, in a model similar to one used by Major League Soccer as it built its global profile. Centralized signings would be a departure from what is typical in much of the rest of the world, where clubs directly acquire and trade players independently.The size of the Saudi war chest is unclear, but officials briefed on the subject say it is as hefty as the list of players the league has identified as potential recruits. Much of the money invested in the league and the clubs in recent times has come from the Public Investment Fund, the country’s sovereign wealth fund chaired by the kingdom’s powerful crown prince, Mohammed bin Salman.The fund has signed 20-year commercial agreements worth tens of millions of dollars with the four most popular clubs in the Saudi Premier League. Those deals will require the teams, two from Riyadh and two from the port city of Jeddah, to play games at new arenas in entertainment complexes being built by PIF subsidiaries. The PIF also sponsors the league itself through one of the companies in its portfolio, the real estate developer Roshn.A fan shopping for an Al-Hilal jersey in May, after published reports that the Argentina star Lionel Messi was considering signing with the decorated Saudi club.Ahmed Yosri/ReutersAccording to one of the people briefed on the plans, who spoke on condition of anonymity because they were not authorized to discuss them publicly, the goal is for the four biggest teams to field three top foreign players each, and for another eight players to be distributed among the remaining 12 teams in the league.The move for greater centralization of the league would end a period of autonomy granted to the clubs, and is further indication of the Saudi state’s interest in using sports as part of a drive to alter perceptions of the kingdom on the global stage, and diversify its economy away from oil. Saudi Arabia has been among the biggest spenders in global sports in recent years, bringing major events to the kingdom and investing in sports properties.PIF has been the driving force behind much of that, too. Two years ago it acquired Newcastle United, an English Premier League club, and through its funding and smart recruitment helped it to achieve its best league finish in decades and a place in next season’s Champions League. The Saudi oil company, Aramco, is a major sponsor of the Formula 1 auto racing series. But perhaps the PIF’s splashiest efforts have been in golf, where it has poured billions into creating LIV, the rival competition to the established tours in North America and EuropeAll of those projects have attracted scrutiny amid claims Saudi Arabia is using its investments in sports to divert attention from its human rights record. But the golf series, in particular, has shown that Saudi Arabia’s interest in sports may not be deterred even if the promised financial bonanza does not arrive. And Saudi officials have vigorously denied “sportswashing” allegations, arguing that some of the motivations behind their push into global sports include catering to their sports-loving population and encouraging greater physical activity in a country where obesity and diabetes are common.Saudi Arabia’s crown prince, Mohammed bin Salman, watching the King’s Cup final between Al-Hilal and Al-Wehda in May.Saudi Press Agency/via ReutersDiscussions with potential soccer recruits and their agents are underway. Saudi Arabia’s sudden and cash-soaked presence is likely to create further chaos in soccer’s typically frenzied summer trading window, which typically runs from June through August.Beefing up the four best teams may not be universally popular in the kingdom which has its own rich soccer history and where the sport is passionately followed. Teams not considered to be counted in the elite group are already expressing frustration at the prospect of being left behind.The sense of unfairness has been felt most visibly at Al-Shabab, the third-largest club in the capital, Riyadh, which has had to contend with living in the shadows of its prominent rivals Al-Nassr and Al-Hilal and their two Jeddah-based counterparts, Al-Ittihad and Al-Ahli.“I have buried the ‘big four’ myth with my own hands,” the Al-Shabab president Khalid al-Baltan told reporters at the end of last season, when Al-Ahli was relegated to the second division for the first time in its history. Al-Baltan’s team dominated the Saudi league in the 1990s, when it was home to stars such as Fuad Anwar Amin and Saeed al-Owairan, who led Saudi Arabia to the knockout stage in the kingdom’s first World Cup appearance in 1994.While Saudi Arabia’s ministry of sports is currently funding a major renovation of Al-Shabab stadium in northern Riyadh, al-Baltan has complained bitterly about a lack of support — while taking care to avoid criticizing the government or the PIF by name.“The gap is getting too large, the financial situation does not allow us to compete with other clubs,” al-Baltan said during a news conference last week, as he wondered aloud how Al-Shabab was supposed to compete when Ronaldo’s salary for one season is four times the size of his club’s annual budget.“Am I expected to close that huge gap myself?” he asked. “My car is a small Japanese sedan, and I’m somehow expected to race against Lamborghinis and Ferraris. If I don’t win then I’m bad? This is not logical.” More

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      Cristiano Ronaldo Signs With Al-Nassr, a Saudi Team

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      The soccer superstar will be paid handsomely to play in the Middle East in the twilight of his career.When Pelé came to join the New York Cosmos in the 1970s at the end of his career, he became by an order of magnitude the biggest star ever to play in North America. Now, Cristiano Ronaldo could be filling the same role in the Middle East.Ronaldo, 37, one of the world’s best players for almost 20 years, has agreed to a two-year contract to play for al-Nassr, a team in Saudi Arabia, the club announced on Saturday just after midnight local time. It posted photos of Ronaldo holding a blue-and-yellow jersey and standing with the team president.History in the making. This is a signing that will not only inspire our club to achieve even greater success but inspire our league, our nation and future generations, boys and girls to be the best version of themselves. Welcome @Cristiano to your new home @AlNassrFC pic.twitter.com/oan7nu8NWC— AlNassr FC (@AlNassrFC_EN) December 30, 2022
      Although Ronaldo is in the twilight of his career, the deal was variously reported as being between 150 million and 200 million euros ($214 million), meaning he will enjoy a huge contract even as he leaves the more competitive world of European soccer behind.“I’m excited to try a new soccer league in a different country,” Ronaldo said in a statement provided by the team in Arabic. “Al-Nassr has a very inspiring vision, and I’m thrilled to join my teammates in the club so we can help the team achieve more success together.”Ronaldo is generally considered to be, along with Lionel Messi, the greatest player of his generation. He has won the Ballon d’Or, the trophy for the world’s best player, five times, most recently in 2017. Only Messi, with seven, has more. Messi’s victory with Argentina this month in the World Cup in Qatar seemed to cement in many fans’ minds his spot at No. 1, with Ronaldo at No. 2.Ronaldo has excelled at scoring goals for top European teams, including Sporting Lisbon, Manchester United, Real Madrid and Juventus. But he wore out his welcome in his latest spell at Manchester United, leaving by mutual consent in November after a little more than a season. He had clashed with his manager, fumed over a lack of starts and showed reluctance to play pressing defense.Such was his fame that even when he was on the bench he tended to capture the headlines rather than the United players who were making the passes and scoring the goals.Ronaldo has also been the star of the Portuguese national team for years, leading it to a European championship in 2016. Earlier this month, the team lost to Morocco in a World Cup quarterfinal, and Ronaldo left the field in tears after what was almost certainly his last World Cup match. He was benched at that tournament, too, after appearing to pout about being substituted in a previous game.His fame has transcended the game: He has more than 500 million Instagram followers, second only to Instagram’s own account.Al-Nassr, based in Riyadh, the Saudi capital, is one of Saudi Arabia’s top teams, winning the league title as recently as 2019 and sitting second in the table this season. But like just about every team in the world, it stands several steps behind the giant European teams, like the ones Ronaldo has played for earlier in his career.The team is sponsored by Qiddiya, a sports and entertainment company launched by Saudi Arabia’s sovereign wealth fund in 2018 with a plan to build a huge complex outside Riyadh that would include a theme park, a Formula 1 track and a soccer stadium.Major Saudi soccer clubs are ultimately owned by the state through the Ministry of Sports. Boards of the clubs and their finances must be approved by the ministry. The government has in the past said that it planned to privatize the clubs, but those plans have stalled.Messi earlier this year signed a deal with the Saudi government to become a tourism ambassador for the kingdom. With Saudi Arabia keen on bidding for the 2030 World Cup, an event its neighbor and sometime rival Qatar just hosted, having both Ronaldo and Messi associated with its project would be seen as a major coup for its sports ambitions, already exhibited through the new LIV Golf tour.Ahmed Al Omran contributed reporting from Jeddah, Saudi Arabia. More

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      Ronaldo In Tears After What Could Be His Final World Cup

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      DOHA, Qatar — After the final whistle, after Morocco had upset Portugal, 1-0, on Saturday to become the first African country in World Cup history to reach the semifinals, Cristiano Ronaldo put his head down and started the long walk to the tunnel at Al Thumama Stadium.Two Moroccan players came over to say goodbye and Ronaldo, the Portuguese superstar in the twilight of his career, briefly obliged but barely broke his stride. As Morocco and its fans celebrated with glee and Portugal’s players stood around in shock, Ronaldo, 37, exited what he has said could well be his final World Cup.In the tunnel, television cameras showed Ronaldo — one of the most decorated players to never have won a World Cup and who had been reduced to a substitute player of late — wiping tears from his eyes. If this was indeed it for one of the greatest players of all time, it ended in disappointment for him and a team that some believed could have made a deeper run in the tournament.“If we take two people that were the most upset about the game, perhaps it was Cristiano Ronaldo and myself,” Portugal Coach Fernando Santos said through an interpreter.This World Cup was supposed to be a final hurrah on this stage for veteran stars like Ronaldo, Lionel Messi of Argentina and Luka Modric of Croatia. But only one team can win the title, and Messi and Modric remain important contributors on their teams, still alive in the tournament. But recently Ronaldo, the team’s captain, ended up watching from the sidelines more than he played.A Brief Guide to the 2022 World CupCard 1 of 9What is the World Cup? More

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      Messi and Ronaldo’s Last World Cup Is the End of Soccer’s Greatest Generation

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      The World Cup is bidding farewell to the starriest cast the game has ever assembled. The setting is a perfect fit for the game’s age of excess.DOHA, Qatar — One by one, they have exited the World Cup stage that has been theirs for so long. Some, like Luis Suárez, restless and helpless, on the substitutes’ bench, could not hold back their tears. Others, like Romelu Lukaku and Edinson Cavani, lashed out at whatever inanimate object crossed their path, unable to contain their rage.One or two have managed to greet the end with grace: a smile on the lips of Robert Lewandowski, satisfied that he had, at least, signed off with a goal; a subtle, sorrowful shake of the head from Sergio Busquets as he turned his back on the missed penalty that had all but drawn the curtain on Spain’s campaign.There are some who remain, of course, for now at least: Lionel Messi and Cristiano Ronaldo, Ángel Di María and Luka Modric, Thiago Silva and Pepe. Some will depart over the next two days. Some will have a stay of execution for another week or so. One or two will have the ending they crave, inside the gleaming, golden bowl of Lusail Stadium, a trophy in their hands and ticker-tape at their backs. But whenever it ends, however they react, for all of them, this will be goodbye.It has felt, at times over the last two weeks, as if this World Cup is essentially a valedictory tour for Messi and Ronaldo, certainly the two standout players of their era and quite possibly any.For the better part of two decades, they have been the central characters in both the sport’s overarching narrative and its daily life; every story has, at heart, been about them. This tournament could not be any different: it is, after all, their last chance to claim the one treasure that still eludes them, to find the missing piece, to cement not only their legend but their apotheosis.Romelu Lukaku and Belgium’s golden generation didn’t survive the group stage.Jack Guez/Agence France-Presse — Getty ImagesLuis Suárez and Uruguay followed them to the exit a day later.Philip Fong/Agence France-Presse — Getty ImagesMessi and Ronaldo, though, have always been something else, too: the spearheads of and the torchbearers for a generation of players that has dominated soccer for more than a decade, the starriest cast that soccer has ever assembled. Whether it is the most talented is not, in a way, especially relevant. What is indisputable is that it is, by some distance, the most famous.A Brief Guide to the 2022 World CupCard 1 of 9What is the World Cup? More

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      Every Team Left in Qatar Is a Contender

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      France and England, Argentina and Brazil, Messi and Ronaldo: The quarterfinals offer everything except an easy path to the trophy.DOHA, Qatar — And then there were eight. In a little more than two weeks, the World Cup has whittled its field from 32 hopefuls to eight genuine contenders, most of whom would regard anything less than the ultimate success as something of a failure.Not all of them, of course. Morocco, the standard-bearer for both Africa and the Arab world, has made the quarterfinals for the first time. It will not go lightly now, but anything else, from this point on, will be a welcome bonus. A rational analysis would suggest this may be Croatia’s limit, too.All of the others, though, were never here for the atmosphere. They are in Qatar for glory. England and France have a depth of resources none of other teams can match. Portugal wants to deliver a final triumph for Cristiano Ronaldo, even if he is not starting. Louis van Gaal, the Dutch coach, has repeatedly said that playing soccer is pointless if you’re not trying to win.And then there are the twin South American giants: Brazil, probably the most impressive side in the tournament so far, the scent of a sixth World Cup in its nostrils; and Argentina, inspired by and devoted to Lionel Messi, determined that it should be here that his career reaches its climax.Vinícius Júnior, Lucas Paquetá and Neymar of BrazilManan Vatsyayana/Agence France-Presse — Getty ImagesCroatia vs. BrazilFriday, 10 a.m. ET, Al RayyanThere is no sight more ominous for the teams left in this tournament than that of Brazil having fun. Its last three World Cup campaigns, at least, have been long months of angst and tension and inevitable heartache. In Qatar, Neymar, Vinícius Júnior and the rest of Tite’s team are light-footed, spring-heeled, and all the more menacing for it.A Brief Guide to the 2022 World CupCard 1 of 9What is the World Cup? More