To Get the Best Perks at the World Cup, You Have to Be a V.V.I.P.
Every sports venue has its own tiered system of luxury. The World Cup in Qatar is providing a reminder that there is always a higher level.AL KHOR, Qatar — With its haughty aura of exclusivity, the red-carpeted, velvet-roped V.I.P. entrance at Al Bayt Stadium seems designed to inspire maximal awe and envy. As regular fans were herded through their gates at the England-United States game on Friday, the V.I.P. guests were welcomed by an exotic figure dressed as some sort of antelope, covered head to toe in shimmering golden squares.(When pressed on its identity, the figure, who was not supposed to speak, muttered under its breath: “Oryx.”)But this is the Qatar World Cup, where there is something even better than the V.I.P. entrance: the V.V.I.P. entrance.Not that it is available, or even fully visible, to you. Flanked by barriers and cut off from the normal road system, Al Bayt’s V.V.I.P. entrance is a sweeping thoroughfare on which the most important fans, starting with Qatar’s emir, who arrives by helicopter with his entourage and then hops into a Mercedes, are chauffeured directly into their special enclave in the stadium. That way, they are never required to interact with, or even occupy the same general space as, regular fans.Aat Al Thumama stadium, the most high-profile fans enter on a red carpet.Tasneem Alsultan for The New York TimesOn the way to Education City Stadium, drivers select a lane based on their V.I.P. status.Erin Schaff/The New York TimesEvery sports venue has its tiered system of luxury — the owner’s box, the business lounges, the special-access elevators, the ridiculously expensive seats, the even more ridiculously expensive seats. But at this year’s World Cup, the convergence of two entities awash in luxury and entitlement — Qatar, where all power and privilege flow from the emir, and FIFA, soccer’s global governing body, with its vast wealth and patronage network — provides a bracing reminder that there is always a more rarefied degree of exclusive.The main difference between the luxury and non-luxury seats at this year’s World Cup is alcohol. In a shock to fans (and to Budweiser, the official beer of the tournament since 1986), Qatar reversed itself and decreed just before the event began that the sale of alcoholic beer (indeed, alcohol of any kind) would be banned in and around the stadiums.A Brief Guide to the 2022 World CupCard 1 of 9What is the World Cup? More