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    PGA Tour and LIV Golf Agree to Deal to End Fight Over Sport

    The PGA Tour, the dominant force in men’s professional golf for generations, and LIV Golf, which made its debut just last year and is backed by hundreds of millions of dollars in Saudi money, will together form an industry powerhouse that is expected to transform the sport, executives announced Tuesday.The rival circuits had spent the last year clashing in public, and the tentative agreement that emerged from secret negotiations blindsided virtually all of the world’s top players, agents and broadcasters. The deal would create a new company that would consolidate the PGA Tour’s prestige, television contracts and marketing muscle with Saudi money.The new company came together so quickly that it does not yet even have a name and is referred to in the agreement documents simply as “NewCo.” It would be controlled by the PGA Tour but significantly financed by the Saudi government’s Public Investment Fund. The fund’s governor, Yasir al-Rumayyan, will be the new company’s chairman.The deal, coming when Saudi Arabia is increasingly looking to assert itself on the world stage as something besides one of the world’s largest oil producers, has implications beyond sports. The Saudi money will give the new organization greater clout, but it comes with the troubling association of the kingdom’s human rights record, its treatment of women and accusations that it was responsible for the 2018 murder of Jamal Khashoggi, a leading critic.The agreement does not immediately amount to a Saudi takeover of professional golf, but it positions the nation’s top officials to have enormous sway over the game. It also represents an escalation in Saudi ambitions in sports, moving beyond its corporate sponsorship of Formula 1 racing and ownership of an English soccer team into a place where it can exert influence over the highest reaches of a global game.“Everybody is in shock,” said Paul Azinger, the winner of the 1993 P.G.A. Championship and the lead golf analyst for NBC Sports. “The future of golf is forever different.”Since LIV began play last year, it has used some of the richest contracts and prize money in the sport’s history to entice players away from the PGA Tour. Until Tuesday morning, the PGA Tour had been publicly uncompromising: LIV was a threat to the game and a glamorous way for Saudi Arabia to rehabilitate its reputation. The PGA Tour’s commissioner, Jay Monahan, had even avoided uttering LIV’s name in public.But a series of springtime meetings in London, Venice and San Francisco led to a framework agreement that stunned the golf industry for its timing and scope. Monahan, who defended the decision as a sound business choice and said he had accepted that he would be accused of hypocrisy, met with PGA Tour players in Toronto on Tuesday in what he called an “intense” and “certainly heated” exchange.The deal, though, proved right the predictions that there could eventually be an uneasy patching-up of the sport’s fractures. The PGA Tour’s board, which includes a handful of players like Patrick Cantlay and Rory McIlroy, must still approve the agreement, a process that could be tumultuous.It was only a year ago this week that LIV Golf held its inaugural tournament, prompting the PGA Tour to suspend players who competed in it. But by the end of the year, even though the circuit was locked in an antitrust battle with the PGA Tour and its stars were confronting uncertain futures at the sport’s marquee competitions, LIV had some of the biggest names in golf on its payroll. Its players have included the major tournament champions Brooks Koepka, Phil Mickelson and Cameron Smith.LIV Golf’s chief executive, Greg Norman, left, applauded Yasir al-Rumayyan, governor of the Public Investment Fund of Saudi Arabia, at LIV’s tournament near Chicago in September.Charles Rex Arbogast/Associated PressThe players were familiar, but LIV’s 54-hole events — the name derives from the Roman numerals for that number — were jarring, with blaring music and golfers in shorts not facing the specter of being unceremoniously cut midway through. The PGA Tour, meanwhile, defended its 72-hole events, where low performers do not compete into the weekend, as rigorous athletic tests that adhered to the traditions of an ancient game.The less-starchy LIV concept drew plenty of headlines, and the league won even greater attention because of its links to former President Donald J. Trump, who hosted LIV tournaments and emerged as one of its most enthusiastic boosters. The league, however, was still largely dependent on the largess of a wealth fund that had been warned that a rebel golf circuit was no certain financial bonanza. It stumbled to a television deal with the CW Network, and big corporate sponsorships were scarce.The league accrued some athletic successes, even as its players faced the risk of eventual exclusion from golf’s major tournaments, which are run by organizations that are close to, but distinct from, the PGA Tour.Last month, Koepka won the P.G.A. Championship, which was organized by the P.G.A. of America. Koepka, Mickelson and Patrick Reed were among the LIV players who fared especially well at the Masters Tournament, administered by Augusta National Golf Club, in early April.Within weeks of the Masters, though, after a run of mutual overtures and months of bravado, PGA Tour and Saudi executives were convening in secret to see if there was a way toward some kind of coexistence, in part, Monahan suggested, because he did not think it was “right or sustainable to have this tension in our sport.” The result was an agreement that gives the tour the upper hand but is poised to make permanent Saudi Arabia’s influence over golf’s starry ranks.Monahan, the tour’s commissioner, is in line to be the chief executive of the new company, which will include an executive committee stocked with tour loyalists. But al-Rumayyan’s presence, as well as the promise that the wealth fund can play a pivotal role in how the company is ultimately funded, means that Saudi Arabia could do much to shape the sport’s future.In a memorandum to players on Tuesday, Monahan insisted that his tour’s “history, legacy and pro-competitive model not only remains intact, but is supercharged for the future.”That was hardly a consensus view. Mackenzie Hughes, a PGA Tour player, acidly noted on Twitter that there was “nothing like finding out through Twitter that we’re merging with a tour that we said we’d never do that with.” And Terry Strada, the chairwoman of 9/11 Families United, who had assailed the Saudi foray into golf because of misgivings about the kingdom after the 2001 terrorist attacks, said Monahan and the tour had “become just more paid Saudi shills, taking billions of dollars to cleanse the Saudi reputation.”Jay Monahan, the tour’s commissioner, will be the chief executive of the new company.Rob Carr/Getty ImagesThe tour and the wealth fund both had incentives to forge an agreement, besides the prospect of concluding a chaotic chapter marked by allegations of betrayal and greed.LIV had faced setbacks in civil litigation against the PGA Tour that threatened to drag al-Rumayyan into sworn testimony and force the wealth fund to turn over documents that could have become public. The tour has been under scrutiny from Justice Department antitrust investigators, who had examined in recent months whether the tour’s tactics to counter LIV had undermined golf’s labor market.The litigation between the tour and LIV will end under the terms of the agreement announced Tuesday. The fate of the antitrust inquiry was less clear — experts said the new arrangement would not automatically immunize the tour from potential legal trouble — but LIV’s standing as its leading cheerleader evaporated.For this year, the world’s professional golfers are unlikely to see seismic changes in their schedules or playing formats, with LIV and the PGA Tour expected to hold competitions as planned. There may be far more consequential changes later, though, chiefly because the new PGA Tour-controlled company will determine whether and how LIV’s team-oriented format might be blended with the tour’s more familiar offerings.LIV players are expected to have pathways to apply for reinstatement to the PGA Tour or the DP World Tour, circuits from which some had resigned when faced with fines and suspensions, but they could face residual penalties for leaving in the first place. Through a spokeswoman, Greg Norman, the two-time major tournament champion who has been LIV’s commissioner, declined to be interviewed on Tuesday.No matter what comes of the LIV brand or style, Tuesday’s announcement is a singular milestone in the Saudi quest to become a titan in global sports. With the deal, the kingdom can move, at least in golf, from a well-heeled disrupter to a seat of power at the establishment’s table.Saudi officials have repeatedly denied that political or public relations motives undergird their eager pursuit of sports investments. Instead, they have framed the investments as necessary for shoring up the resource-rich kingdom’s finances and to enhance its standing on the world stage.Professional golfers on both the PGA and LIV tours are unlikely to see changes in their schedules this year.Doug Mills/The New York TimesBeyond its imprint on golf, the wealth fund previously purchased Newcastle United, a potent English soccer team, and a company with close ties to the fund has eyed investments in cricket, tennis and e-sports. And Saudi Arabia has tried to become a host of major sporting events, from boxing matches to its pending bid to host the World Cup in 2030.But when Saudi Arabia barged into golf last year, it was nearly unthinkable that al-Rumayyan would so swiftly become a formal ally of Monahan and the sport’s other power brokers.“Anybody who thought about it logically would see that something was going to have to happen,” Adam Hadwin, a PGA Tour player, said on Tuesday. It was inconceivable, he suggested, that the world’s best players would only compete against each other at the four major tournaments, but an armistice “happening this quick and in this way is surprising.”For much of the last year, LIV players have deflected questions about Saudi Arabia’s history on human rights and other matters that helped make the kingdom’s surge into golf an international flashpoint. They were, they often said, merely golfers and entertainers.Until Tuesday, Monahan had tried to use the stain of Saudi Arabia to undercut the new league and its golfers.“I would ask any player that has left, or any player that would ever consider leaving: Have you ever had to apologize for being a member of the PGA Tour?” he said last year.On Tuesday, when Monahan declared that the leaders of golf’s factions had “realized that we were better off together than we were fighting or apart,” it was his tour’s players facing questions about lucrative connections to Riyadh.“I’ve dedicated my entire life to being at golf’s highest level,” Hadwin, the tour player, said. “I’m not about to stop playing golf because the entity that I play for has joined forces with the Saudi government.”Reporting was contributed by More

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    Saudi Soccer League Creates Huge Fund to Sign Global Stars

    A coordinated effort financed by the kingdom’s Public Investment Fund is offering huge paydays to some of the sport’s biggest stars if they join Saudi Arabia’s best teams.The lists have been drawn up and the financing secured. Saudi Arabia is looking to lure some of the world’s best known soccer players to join Cristiano Ronaldo in its national league. And to close the deals, it is relying on money, the one commodity it knows it can offer more of than any of its rival leagues.Similar in ambition to the Saudi-financed campaign to dominate golf through the new LIV series, the plan appears to be a centralized effort — supported at the highest levels in Saudi Arabia, and financed by the kingdom’s huge sovereign wealth fund — to turn the country’s domestic league, a footnote on the global soccer stage, into a destination for top talent.To make that happen, Saudi clubs are already approaching players receptive to moving to the kingdom with some of the highest annual salaries in sports history. The deals could require in excess of $1 billion for wages for some 20 foreign players.Cristiano Ronaldo, a five-time world player of the year, has led the way. He joined the Saudi club Al-Nassr after the 2022 World Cup, in a deal reported to be worth $200 million per season. Last month, Al-Nassr narrowly missed out on the league championship on the penultimate week of the season, but for those running the Saudi league Ronaldo’s presence alone was a victory in that it ensured unprecedented attention on the country’s top division, the Saudi Premier League.Cristiano Ronaldo signed with the Saudi club Al-Nassr after the World Cup in Qatar.Ahmed Yosri/ReutersSince Ronaldo arrived, the Saudi league has been considering whether to centrally coordinate more big-money signings in order to distribute talent evenly among the biggest teams, according to interviews with agents, television executives, Saudi sports officials and consultants hired to execute the project, the details of which have not previously been reported. The people spoke on condition of anonymity because the deals involved were private.In recent weeks, leaks about huge offers to famous players have mounted: Lionel Messi, who led Argentina to the World Cup title in December, is said to have been tempted by a contract even richer than Ronaldo’s Saudi deal; and the French striker Karim Benzema, the reigning world player of the year, has reportedly agreed to leave Real Madrid for a nine-figure deal to play in Saudi Arabia.The Saudi league’s British chief executive, Garry Cook, a former Nike executive who briefly ran Manchester City after it was bought by the brother of the ruler of the United Arab Emirates, has been tasked with executing the plans. Cook did not respond to an email seeking comment. League officials also did not respond to requests for comment about the plans.The project comes on the heels of a surprisingly strong performance by Saudi Arabia at last year’s men’s World Cup in Qatar. The team’s run included a stunning victory over the eventual champion, Argentina, which stoked pride on the Saudi streets and in the halls of power in Riyadh. The project’s goal is not so much to make the Saudi league an equal of century-old competitions like England’s Premier League or other top European competitions, but to increase Saudi influence in the sport, and perhaps boost its profile as it bids for the 2030 World Cup.But the effort also is reminiscent of a similar scheme a decade ago in which China sought to force its way into the global soccer conversation through a series of high-profile and high-dollar acquisitions. That bold plan, eventually marred by broken contracts, economic implosions and the coronavirus pandemic, is now seemingly at an end.The plans for the Saudi league to become the dominant domestic competition in Asia are similarly subject to the whims of the country’s leadership, and could yet be derailed by a sudden change of direction, or an ability to sign the kind of elite talents being pursued. The players, too, would be committing to contracts with teams that in the past have been regular attendees at arbitration hearings claiming unpaid fees and salaries.According to the interviews with people familiar with the project, the league, and not the clubs, would centrally negotiate player transfers and assign players to certain teams, in a model similar to one used by Major League Soccer as it built its global profile. Centralized signings would be a departure from what is typical in much of the rest of the world, where clubs directly acquire and trade players independently.The size of the Saudi war chest is unclear, but officials briefed on the subject say it is as hefty as the list of players the league has identified as potential recruits. Much of the money invested in the league and the clubs in recent times has come from the Public Investment Fund, the country’s sovereign wealth fund chaired by the kingdom’s powerful crown prince, Mohammed bin Salman.The fund has signed 20-year commercial agreements worth tens of millions of dollars with the four most popular clubs in the Saudi Premier League. Those deals will require the teams, two from Riyadh and two from the port city of Jeddah, to play games at new arenas in entertainment complexes being built by PIF subsidiaries. The PIF also sponsors the league itself through one of the companies in its portfolio, the real estate developer Roshn.A fan shopping for an Al-Hilal jersey in May, after published reports that the Argentina star Lionel Messi was considering signing with the decorated Saudi club.Ahmed Yosri/ReutersAccording to one of the people briefed on the plans, who spoke on condition of anonymity because they were not authorized to discuss them publicly, the goal is for the four biggest teams to field three top foreign players each, and for another eight players to be distributed among the remaining 12 teams in the league.The move for greater centralization of the league would end a period of autonomy granted to the clubs, and is further indication of the Saudi state’s interest in using sports as part of a drive to alter perceptions of the kingdom on the global stage, and diversify its economy away from oil. Saudi Arabia has been among the biggest spenders in global sports in recent years, bringing major events to the kingdom and investing in sports properties.PIF has been the driving force behind much of that, too. Two years ago it acquired Newcastle United, an English Premier League club, and through its funding and smart recruitment helped it to achieve its best league finish in decades and a place in next season’s Champions League. The Saudi oil company, Aramco, is a major sponsor of the Formula 1 auto racing series. But perhaps the PIF’s splashiest efforts have been in golf, where it has poured billions into creating LIV, the rival competition to the established tours in North America and EuropeAll of those projects have attracted scrutiny amid claims Saudi Arabia is using its investments in sports to divert attention from its human rights record. But the golf series, in particular, has shown that Saudi Arabia’s interest in sports may not be deterred even if the promised financial bonanza does not arrive. And Saudi officials have vigorously denied “sportswashing” allegations, arguing that some of the motivations behind their push into global sports include catering to their sports-loving population and encouraging greater physical activity in a country where obesity and diabetes are common.Saudi Arabia’s crown prince, Mohammed bin Salman, watching the King’s Cup final between Al-Hilal and Al-Wehda in May.Saudi Press Agency/via ReutersDiscussions with potential soccer recruits and their agents are underway. Saudi Arabia’s sudden and cash-soaked presence is likely to create further chaos in soccer’s typically frenzied summer trading window, which typically runs from June through August.Beefing up the four best teams may not be universally popular in the kingdom which has its own rich soccer history and where the sport is passionately followed. Teams not considered to be counted in the elite group are already expressing frustration at the prospect of being left behind.The sense of unfairness has been felt most visibly at Al-Shabab, the third-largest club in the capital, Riyadh, which has had to contend with living in the shadows of its prominent rivals Al-Nassr and Al-Hilal and their two Jeddah-based counterparts, Al-Ittihad and Al-Ahli.“I have buried the ‘big four’ myth with my own hands,” the Al-Shabab president Khalid al-Baltan told reporters at the end of last season, when Al-Ahli was relegated to the second division for the first time in its history. Al-Baltan’s team dominated the Saudi league in the 1990s, when it was home to stars such as Fuad Anwar Amin and Saeed al-Owairan, who led Saudi Arabia to the knockout stage in the kingdom’s first World Cup appearance in 1994.While Saudi Arabia’s ministry of sports is currently funding a major renovation of Al-Shabab stadium in northern Riyadh, al-Baltan has complained bitterly about a lack of support — while taking care to avoid criticizing the government or the PIF by name.“The gap is getting too large, the financial situation does not allow us to compete with other clubs,” al-Baltan said during a news conference last week, as he wondered aloud how Al-Shabab was supposed to compete when Ronaldo’s salary for one season is four times the size of his club’s annual budget.“Am I expected to close that huge gap myself?” he asked. “My car is a small Japanese sedan, and I’m somehow expected to race against Lamborghinis and Ferraris. If I don’t win then I’m bad? This is not logical.” More

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    The Major Players Behind LIV Golf: From Trump to the Crown Prince

    Diagram of the major investors, fixers and political allies and patrons that are connected to LIV Golf. Public Investment Fund Trump World Performance54 LIV Golfers PLUS 45 OTHERS CONSULTANTS McKinsey & Company Public Investment Fund Quinn Emanuel Urquhart & Sullivan White & Case M. Klein & Company Crown Prince Mohammed bin Salman Majed al-Sorour Newcastle […] More

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    How Should Fans Feel About Newcastle United?

    Saudi money has revived a Premier League soccer team and sent it to a cup final on Sunday. Those cheering say they shouldn’t have to answer for the source of its recent success.NEWCASTLE-UPON-TYNE, England — As he walked out of the tunnel and onto the field at St. James’ Park, Eddie Howe paused for a beat. Much of the time, Newcastle United’s manager makes a conscious effort to maintain the distance between himself and the effects of his work. It is a natural instinct, a self-defense mechanism.But for once, Howe could not stop himself from taking in the tableau. All around him, the steep banks of seats were filled with striped black-and-white flags. In the Gallowgate, the grandstand that serves as the stadium’s heart and lungs, there were banners for heroes current and past.“A lot of the time, you do separate yourself from some of the feeling around the city,” Howe reflected a couple of hours later. “But it’s good to get an idea of what it means. The view of the stadium, all of the scarves and the flags: It is an incredible place to play.”In recent years, that has not always been the case. For more than a decade, as it bristled under the unpopular and at times deliberately provocative ownership of the British sportswear tycoon Mike Ashley, St. James’ Park stewed in melancholy and resentment and despair.The contrast, these days, is stark. Newcastle has the distinct air of a club going places: possibly to Europe, and the Champions League, by the end of the season; and, more immediately, to Wembley, to face Manchester United in Sunday’s league cup final.On the bitingly cold night in January when Howe’s team confirmed its place in that showpiece, the club unveiled to the crowd Anthony Gordon, a winger acquired from Everton for more than $45 million a couple of days earlier. Clutching a Newcastle scarf and blinking under the floodlights, he seemed just a little taken aback by the fervor of his greeting.“All we saw was relegation,” Manager Eddie Howe said of the club he took over in November 2021. It now sits in fifth place.Paul Ellis/Agence France-Presse — Getty ImagesGordon is just the latest in a string of a dozen or so new signings added to the squad at considerable expense in the past year, but that recruitment drive is not the only explanation for Newcastle’s rise.Howe has also reinvented or repurposed many of the players he found when he first arrived: Joelinton, a misfiring forward turned into an all-action midfielder; Sean Longstaff, an academy product given a second chance; and, most spectacularly, Miguel Almirón, an eager but mercurial winger who suddenly, on either side of the World Cup, decided to be the Premier League’s deadliest finisher.That all have flourished, unexpectedly, under Howe has burnished Newcastle’s underdog sheen, one that fits neatly with the club’s and the city’s sense of itself. There is something inherently romantic about the restoration of Newcastle. In one light, it is a rare and precious feel-good story for English soccer. The problem is that, in another, it really isn’t.RevitalizedEvery couple of minutes, Bill Corcoran has to put the brakes on his train of thought to engage another fan wanting to throw a some coins or a folded bank note into his collection bucket. A volunteer for Newcastle’s West End Foodbank, Corcoran greets them all like old friends.He chews the fat with each of them about the evening’s game. Only lowly Southampton, bottom of the Premier League and on the verge of firing its coach for the second time this season, stood in between Newcastle and Wembley. Most of the fans, though, seem suspicious of this state of affairs. A twist, they assume, is coming. Loving a team and trusting it are very different things.In between, without missing a beat, Corcoran returns to the subject at hand. Or, rather, subjects: At various points, he sweeps in the Tasmanian genocide of the 1820s, the relative merits of freeing Julian Assange, the Irish famine and the history of the Mikasa, a 20th-century Japanese battleship. This is not traditional pregame chatter.It is, though, indicative of the strange intellectual territory Newcastle’s fans have found themselves occupying over the last 18 months, ever since their club was purchased by a consortium fronted by the British financier Amanda Staveley and her husband, Mehrdad Ghodoussi, but backed largely by the Public Investment Fund, Saudi Arabia’s enormous sovereign wealth fund.Yasir al-Rumayyan, the governor of the Public Investment Fund, has been a regular guest in the owners’ box at Newcastle.Fayez Nureldine/Agence France-Presse — Getty ImagesThe deal itself was wreathed in controversy. The Premier League blocked the sale, at first, on the grounds of suspected Saudi involvement in the piracy of its broadcast rights. It only allowed it to go through after it had received “binding assurances” that the P.I.F. was a distinct entity from the Saudi state. (Last week, in a legal dispute over the P.I.F.-backed LIV Golf series, the fund claimed “sovereign immunity” in front of a federal judge in California.)The deal’s eventual approval drew thousands of fans to St. James’ Park in celebration. A smattering waved Saudi flags. A handful wore traditional Saudi dress. The effect was jarring and disorienting: a brutal, repressive autocracy being greeted as liberators from the hated regime of Sports Direct.Since then, the club’s owners have delivered everything the fans could have asked. Howe was appointed as manager. Newcastle has twice broken its transfer record to acquire a new star. It spent more money in last year’s January transfer window than any other club on earth. A team that had been languishing at the foot of the Premier League table has, in the blink of an eye, become a contender.The effect has reverberated beyond the confines of the stadium. “There is a real buzz in the air,” said Stephen Patterson, the chief executive of NE1, which represents the interests of 1,400 businesses across Newcastle’s downtown. “The success has spilled out of the club and into the city itself.”In part, that is to do with a slate of major infrastructure projects getting underway in a city — and a region — that has long felt both underappreciated and underfunded by England’s political and financial power center in London. “The skyline is evidence of investor confidence,” Patterson said. “I’ve never known so much public and private investment in the city.”The soccer team, though, has acted as an accelerant. “It has de-risked a lot of projects,” said Rachel Anderson, the assistant director of policy at the North East England Chamber of Commerce. “Developments that have sat on ice for a long time have come online. The takeover has acted as a catalyst. It makes it easier to raise financing or to greenlight a project.”“There is a real buzz in the air,” a business executive in Newcastle said. “The success has spilled out of the club and into the city itself.”Paul Ellis/Agence France-Presse — Getty ImagesThat “buzz in the air,” though, has come at a cost. The P.I.F.-led takeover of Newcastle has been condemned by a host of human rights organizations: Amnesty International, Human Rights Watch, FairSquare.Democracy for the Arab World Now, a group launched by colleagues and friends of the murdered journalist Jamal Khashoggi, said that allowing the takeover to go through normalized “a dictator who literally goes around butchering journalists.” Khashoggi’s fiancée, Hatice Cengiz, said before the deal was announced that she was “horrified” at the prospect of Saudi ownership of an English club.In the same time frame that its team and its city have started to soar, Newcastle has been turned into a cipher for the dangers of sportswashing, accused of being nothing but an attempt by the Saudi state to “distract from serious human rights violations,” as Amnesty put it. Inside Newcastle, the club’s new reality still feels a little like a dream. Outside, it has been cast as something far darker.Moral ArbitersThe day the takeover went through, Charlotte Robson was invited onto a prominent national radio show to discuss the meaning and merit of Newcastle’s new ownership. At one point, she remembers, another member of the panel bemoaned that the club’s fans had allowed it to happen. “It really struck me,” said Robson, a board member of the Newcastle United Supporters Trust. “Because I don’t remember us being given much of a say.”It would be wrong to suggest there has been a uniform response among Newcastle’s fans to their new reality, beyond the fact that absolutely nobody misses Mike Ashley. At times, as the initial celebrations suggested, there have been some who are happy to embrace the links to Saudi Arabia, or at least the iconography of that connection.For many, though, it has been a more complex, considered process. Robson herself would ideally like to see the club owned — at least in part — by the fans. She does not equate being a Newcastle fan with being a “supporter of the nation state of Saudi Arabia.”Striker Chris Wood, acquired last January, in Newcastle’s alternate jersey, which critics gleefully noted is in the colors of the Saudi flag.Ed Sykes/Action Images, via ReutersShe has, though, been able to take pleasure in the club’s rise. “The fact that the majority owners are not especially visible is important,” she said. “That’s been helpful for a lot of fans trying to dissociate the club from the ownership.”So, too, has the nature of the team. The club’s spending has been considerable, but hardly wanton by the bloated standards of the Premier League. What she calls the “redemption story” of the more long-serving members of the squad, meanwhile, has made it feel more organic. “Almirón was signed by Rafa Benítez, three managers ago,” Robson notes. “You can point to the coaching staff and say it’s because of them.”Her instinct, though, is largely that many fans resent the idea that it should fall on them to act as “moral arbiters” for the game, when nobody in a position of power — the Premier League, UEFA, the British government — is prepared to do the same.“The league has a policy dating back years of letting potentially unscrupulous actors in,” she said. “The average fan is a bit put out that it’s apparently their job to object, when all they want to do is watch their team.”That, certainly, is where Corcoran falls on the spectrum. Despite his unprompted disquisition on the many and varied failings of British and American foreign policy, 1820-2023, he insisted he has not had to “persuade himself” to accept the ethical legitimacy of Saudi ownership.All he has seen so far, he said, has been encouraging: The owners have pledged to match whatever donations to the food bank he and his fellow volunteers can raise on matchdays. There have been no edicts passed that contravene his sense of what Newcastle United should represent.St. James’ Park, which stewed in resentment under its former owner, now bounces with life again on matchdays.Lee Smith/Action Images Via Reuters“If they asked us to compromise our morals, we would be the first to protest,” he said. “Newcastle is about being inclusive, being welcoming, open to everybody, and those values will not change. It is not worth being a great team if it comes at the cost of being ourselves.”Not everyone has been able to make that sort of accommodation. “There is no glory in success obtained like this,” said John Hird, a member of NUFC Fans Against Sportswashing, a lobbying group set up in the aftermath of the takeover.Though a vast majority of fans have “respected our right to protest,” Hird said, his group has been regularly falsely smeared — particularly online — as some sort of sleeper cell composed of Sunderland fans, seeking to effect the destruction of Newcastle’s impending golden age.In reality, its aims are a little more modest. Hird said he would like to see the city’s lawmakers, as well as larger, more established fan groups, “make good on their promise to be a critical friend to the Saudi owners.” He would encourage those fans won over by the benefits of the takeover “at least to speak up on human rights.”Though its numbers are small — “we accept we are a minority,” Hird said — the group has done what it can to make its voice heard, staging protests outside St. James’ Park and, last week, delivering a letter to Eddie Howe on behalf of the family of a dissident imprisoned in Saudi Arabia.Thus far, though, it has been lost in the clamor generated by Newcastle’s ascent. Every train south is booked this weekend. St. James’ Park is an “incredible” place to play once more. Newcastle has the air of a club going places. Most fans do not see it as their job to stop and think about how it got there.Lee Smith/Action Images, via Reuters More

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    PGA Tour Can Depose Saudi Wealth Fund’s Leader, Judge Rules

    The decision in a case involving the LIV Golf series could reveal details of the operations of Saudi Arabia’s Public Investment Fund.A federal magistrate judge has ruled that the leader of Saudi Arabia’s sovereign wealth fund, which has bankrolled the new LIV Golf series, must sit for a deposition by lawyers for the PGA Tour who sought his testimony as part of the tangle of litigation involving the sport-splitting circuit.The decision, released on Thursday night in California after an interim legal skirmish that dealt with questions of sovereign immunity and the reach of Saudi law, could reveal details of the wealth fund’s operations and the power of its governor, Yasir al-Rumayyan, over its investments abroad.The wealth fund is expected to ask a federal judge in San Jose, Calif., to review the decision by the magistrate judge, Susan van Keulen, who is helping oversee the bitter legal clash between the PGA Tour and LIV Golf.In her 58-page ruling, portions of which were redacted in the version that became public late Thursday as the sides jousted about its confidentiality, van Keulen wrote that it was “plain” that the wealth fund was “not a mere investor in LIV.”Instead, the judge wrote, the wealth fund was “the moving force behind the founding, funding, oversight and operation of LIV.” Al-Rumayyan, she wrote elsewhere in her order, “was personally involved in and himself carried out many” of the wealth fund’s activities to create and develop LIV.A Guide to the LIV Golf SeriesCard 1 of 7A new series. More

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    Trump Courses Will Host LIV Golf Tournaments in 2023

    As the league announced more details of a 14-stop second season, former President Donald J. Trump’s courses remained central to the schedule, deepening his ties to Riyadh.Former President Donald J. Trump’s golf courses will host three tournaments this year for the breakaway league that Saudi Arabia’s sovereign wealth fund is underwriting, deepening the financial ties between a candidate for the White House and top officials in Riyadh.LIV Golf, which in the past year has cast men’s professional golf into turmoil as it lured players away from the PGA Tour, said on Monday that it would travel to Trump courses in Florida, New Jersey and Virginia during this year’s 14-stop season. Neither the league nor the Trump Organization announced the terms of their arrangement, but the schedule shows the Saudi-backed start-up will remain allied with, and beneficial to, one of its foremost defenders and political patrons as he seeks a return to power.Part of LIV’s scheduling approach, executives say, hinges on the relative scarcity of elite courses that can challenge players such as Phil Mickelson and Cameron Smith — and the abundance of them in a Trump portfolio that is more accessible than many others to the new circuit. In a court filing last week, LIV Golf complained anew that the PGA Tour had warned “golfers, other tours, vendors, broadcasters, sponsors and virtually any other third parties” against doing business with the rebel league.But Trump, whose courses hosted two LIV Golf events in 2022, has expressed no public misgivings about his company’s ties to the league, which has drawn attention to Saudi Arabia’s human rights abuses and prompted accusations that the country was turning to sports to repair its reputation. A confidential McKinsey & Company analysis presented to Saudi officials in 2021 suggested there were significant obstacles to success and underscored the limited financial potential for one of the world’s largest wealth funds.Long before Monday’s announcement, the Trump family was closely entangled with the wealth fund, which Crown Prince Mohammed bin Salman oversees and the PGA Tour is now trying to draw directly into its legal fight against LIV.A Guide to the LIV Golf SeriesCard 1 of 6A new series. More

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    Atul Khosla, Chief Operating Officer of LIV Golf, Exits Saudi-Backed League

    The executive’s departure is the latest turmoil for LIV, which has drawn plenty of attention but no major television or sponsorship deals.Atul Khosla, the veteran sports executive who was expected to guide LIV Golf into the franchise model on which it has staked its viability, has resigned from the venture that Saudi Arabia’s sovereign wealth fund financed in a challenge to the PGA Tour.Khosla’s exit, just more than a year after LIV announced his appointment as its chief operating officer, comes as the start-up struggles to gain sustained traction and, confidential records reported by The New York Times this week suggest, is far from reaching the benchmarks that would make it successful.“At the conclusion of LIV’s successful inaugural season, Atul Khosla decided to move on,” Greg Norman, LIV’s commissioner, said in a statement on Friday, days after players and agents were privately told that Khosla would step down. “We respect A.K. and his personal decision.”Khosla is not the first senior official to leave LIV this year, and the outfit has faced questions over the future of Norman, a two-time winner of the British Open and a vociferous critic of the PGA Tour’s design. But while a departure by Norman would threaten to deprive LIV of one of men’s golf’s most familiar and time-tested voices, Khosla was increasingly seen as the LIV executive most integral to fashioning a way forward.At the same time, suspicions about the true scope of his power swirled in the weeks before he left LIV. In a recent court filing, the PGA Tour accused the governor of Saudi Arabia’s Public Investment Fund, as the wealth fund is formally known, of having an outsize role in managing an operation that has attracted a handful of the world’s top players, including Dustin Johnson, Brooks Koepka, Phil Mickelson and Cameron Smith.But even with the defections of those players and some others from the PGA Tour, LIV has not secured the television and sponsorship arrangements that are the lifeblood of top-tier professional sports. Such deals were seen by McKinsey & Company consultants, in an analysis privately prepared for Saudi officials last year, as vital to the new league’s prospects for success.Moreover, LIV, which some experts regard as little more than an effort by Saudi officials to sanitize the country’s reputation as a human rights abuser, has not achieved other benchmarks identified by McKinsey as crucial to realizing even a “coexistence” with the PGA Tour, including signing most of the world’s top 12 golfers and facing “no/mild response” from the golf establishment.LIV has insisted, though, that it remains on track as it heads toward a system in which its teams will act as franchises. In a statement to The Times last week, Jonathan Grella, a LIV spokesman, said that it “has repeatedly made clear that our stakeholders take a long-term approach to our business model.”“Despite the many obstacles put in our path by the PGA Tour, we’re delighted with the success of our beta test year,” Grella said. “And we’re confident that over the next few seasons, the remaining pieces of our business model will come to fruition as planned. Our business plan is built upon a path to profitability. We have a nice, long runway and we’re taking off.”One week later, word of Khosla’s departure became public.In his statement on Friday about Khosla’s resignation, Norman asserted that some of LIV’s “most trusted partners” were “supporting our structural transition and introduction of exciting new developments.” More

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    Confidential Records Show a Saudi Golf Tour Built on Far-Fetched Assumptions

    McKinsey documents suggest the Saudi league is far off-track for success. Experts say the analysis shows it was never just about profits.Early in 2021, consultants working for Saudi Arabia’s sovereign wealth fund studied an audacious idea: The desert kingdom wanted to become the world leader in the hidebound realm of men’s professional golf.If the idea seemed unlikely, records show that the benchmarks for success bordered on the fantastical. A new Saudi league would need to sign each of the world’s top 12 golfers, attract sponsors to an unproven product and land television deals for a sport with declining viewership — all without significant retaliation from the PGA Tour it would be plundering.The proposal, code-named Project Wedge, came together as Saudi officials worked to repair the kingdom’s reputation abroad, which hit a low after the 2018 assassination of the Washington Post columnist Jamal Khashoggi by Saudi agents. The plan was the foundation for what became LIV Golf, the series whose debut this year provoked accusations that Saudi Arabia was trying to sanitize its human rights record with its deep pockets, former President Donald J. Trump’s country clubs and a handful of big-name golfers. Some of those golfers have publicly played down Saudi abuses, as has Mr. Trump.The league’s promoters say they are trying to revitalize the sport and build a profitable league. But hundreds of pages of confidential documents obtained by The New York Times show that Saudi officials were told that they faced steep challenges. They were breaking into a sport with a dwindling, aging fan base — if one with plenty of wealthy and influential members — and even if they succeeded, the profits would be a relative pittance for one of the world’s richest sovereign wealth funds. Experts say that these make clear that Saudi Arabia, with a golf investment of least $2 billion, has aspirations beyond the financial.An unidentified man trying to hold back the press as Saudi investigators arrived at the Saudi consulate in Istanbul in April 2019 amid a growing international backlash to the disappearance of Jamal Khashoggi.Chris Mcgrath/Getty Images“The margins might be thin, but that doesn’t really matter,” said Simon Chadwick, a professor of sport and geopolitical economy at Skema Business School in Paris. “Because subsequently you’re establishing the legitimacy of Saudi Arabia — not just as an event host or a sporting powerhouse, but legitimate in the eyes of decision makers and governments around the world.”The documents represent the most complete account to date of the financial assumptions underpinning LIV Golf. One of the most significant was prepared by consultants with McKinsey & Company, which has advised the kingdom’s leaders since the 1970s. McKinsey, which has worked to raise the stature of authoritarian governments around the world, was key to Vision 2030, Crown Prince Mohammed bin Salman’s plan to diversify the kingdom’s economy and turn it into a powerful global investor. Worldwide sports have become a pillar in that plan, with Saudi officials even discussing the possibility of someday hosting the World Cup.McKinsey, which declined to comment, analyzed the finances of a potential golf league, but pointedly said in its report that it was not examining whether it was a strategically viable idea. And many of Saudi Arabia’s rosy assumptions, McKinsey added, “have been taken for granted and not been challenged in our assessment.”Indeed, LIV Golf appears far from meeting the goals that the Project Wedge documents laid out. After an inaugural season that cost in excess of $750 million, the league has not announced major broadcasting or sponsorship deals. And its hopes for a surrender by, or an armistice with, the PGA Tour have instead collapsed into an acrimonious court battle.Mr. Trump with Yasir Al-Rumayyan, the governor of Saudi Arabia’s Public Investment Fund, right, at a LIV tournament at Trump National Golf Club Bedminster in July.Seth Wenig/Associated PressMoreover, the league is nowhere near having signed all of the elite players who Saudi advisers said were required for success. In one presentation slide, as McKinsey projected one of its more optimistic financial forecasts, the participation of Tiger Woods, Phil Mickelson and Rory McIlroy — who have combined to win 25 major championships — was included under the headline “What you need to believe.”Of those stars, only Mr. Mickelson joined LIV, with a deal that is reportedly worth at least $200 million.Mr. Woods, with his ability to attract fans and sponsors, was seen as essential. Even though the league offered Mr. Woods a long-term plan that could have made him “in the neighborhood” of $700 million to $800 million, according to Greg Norman, LIV’s chief executive, the league has found Mr. Woods to be one of its greatest public antagonists.“I don’t know what their end game is,” Mr. Woods said of LIV last month in the Bahamas, where he was hosting a tournament on the PGA Tour schedule. Mr. Woods acknowledged that the PGA Tour “can’t compete dollar for dollar” with the Saudis, but he said that “an endless pit of money” was not a surefire means to “create legacies.”Saudi soccer fans celebrating during a World Cup match against Argentina in Qatar last month. Worldwide sports have become a pillar in the plan to raise Saudi Arabia’s global stature.Tasneem Alsultan for The New York TimesNot long after Mr. Woods spoke, LIV announced details for several of the 14 tournaments it expects to be the proving grounds for $405 million in prize money next year, in addition to the guaranteed payouts it has promised players. It has said it will release its full schedule “in the coming weeks.”The season will unfold as LIV’s business evolves toward its planned franchise model. Although professional golf has some signature team events like the Ryder Cup, the PGA Tour generally relies on players competing for themselves. LIV, whose music-blasting gatherings feel little like traditional tournaments, is betting that fans will prefer to watch a dozen four-player teams competing against each other.“LIV has repeatedly made clear that our stakeholders take a long-term approach to our business model,” Jonathan Grella, a spokesman for LIV, said in a statement. “Despite the many obstacles put in our path by the PGA Tour, we’re delighted with the success of our beta test year. And we’re confident that over the next few seasons, the remaining pieces of our business model will come to fruition as planned. Our business plan is built upon a path to profitability. We have a nice, long runway and we’re taking off.”Prince Mohammed, the kingdom’s 37-year-old de facto ruler, often gravitates toward splashy ventures and has repeatedly said that he sets sky-high targets in hopes of motivating officials to achieve a fraction of them. In its analysis, McKinsey called the golf league “a high-risk high-reward endeavor.”The consultants detailed three possible outcomes for a franchise-driven league: languishing as a start-up; realizing a “coexistence” with the PGA Tour; or, most ambitiously, seizing the mantle of dominance.In the most successful scenario, McKinsey predicted revenues of at least $1.4 billion a year in 2028, with earnings before interest and taxes of $320 million or more. (Federal records show that the PGA Tour, a tax-exempt nonprofit, logged about $1.5 billion in revenue and posted a net income of almost $73 million for 2019.)By contrast, a league mired in start-up status — defined as attracting less than half of the world’s top 12 players, navigating a “lack of excitement from fans,” reeling from limited sponsorships and confronting “severe response from golf society” — stood to lose $355 million, before interest and taxes, in 2028.The American golfer Phil Mickelson, right, at LIV Golf’s inaugural event in St. Albans, England, in June.Adrian Dennis/Agence France-Presse — Getty ImagesFor now, LIV’s standing tilts sharply that way. Its tournaments have not commanded large crowds, and its broadcasts are largely limited to YouTube. The PGA Tour suspended players who defected, and it is not yet clear whether the organizers of the four major men’s tournaments will allow LIV golfers to participate.Of the top 12 players on a roster in the McKinsey report, LIV has attracted four: Sergio Garcia, Dustin Johnson, Mr. Mickelson and Henrik Stenson.McKinsey’s work on the golf project is part of a longstanding pattern of foreign consultants providing rationales for Gulf States’ multibillion-dollar projects, some of which become white elephants. When the crown prince announced plans to build a futuristic city called Neom, McKinsey was among the companies that helped envision proposals for robotic dinosaurs, flying taxis and a ski resort that officials say will host the Asian Winter Games in 2029.The Project Wedge analysis was conducted for Saudi’s sovereign wealth fund, which is led day to day by its governor, Yasir al-Rumayyan. Mr. al-Rumayyan, a longtime golf enthusiast, is also chairman of the Saudi Arabian Golf Federation. In 2019, he hosted a “Golf Means Business” tournament at the crown prince’s annual investment conference in Riyadh. The PGA Tour describes Mr. al-Rumayyan in court documents as a micromanager whose “daily involvement and influence bears on everything from LIV’s global strategy to the tiniest detail.”Tiger Woods at the Hero World Challenge at Albany Golf Course in Nassau, Bahamas, this month.Mike Ehrmann/Getty ImagesOne document obtained by The Times shows that LIV organizers considered assembling an all-star board of business, sports, legal and political titans. But nine of the people who were identified as possible board members, including Ginni Rometty, the former IBM chief executive, and Randall Stephenson, the former AT&T chairman, said they had never been approached about joining.“I didn’t know I was on the list, and I have never been approached,” Mr. Stephenson, who is a member of the PGA Tour’s board, said in an interview. If asked, he said, he would decline. “It would be a quick conversation,” he said.Most others listed in the document, including the basketball legend Michael Jordan; former Secretary of State Condoleezza Rice; and Mark Parker, the executive chairman of Nike, did not respond to requests for comment. McKinsey did not appear to prepare the document, which carries the logo of Golf Saudi, which Mr. al-Rumayyan leads.Mr. Grella, the LIV spokesman, did not answer inquiries about the current composition of a board, which a player handbook said would initially have up to 10 members, including Mr. al-Rumayyan and Mr. Norman.Despite its struggles, LIV is making plans for tournament venues years into the future and is trying to sign more stars. Mr. Norman said in November that a television deal was “a priority,” and as the new season nears, golf fans and executives alike have debated what boost the new league might get if one of its players captured a major championship in 2023.That, Mr. Norman has suggested, would be proof of “how we work within the ecosystem.”It would also be a sign that an outright ban of LIV players from the sport’s biggest stages, one of the gravest hazards that McKinsey flagged, had so far been avoided.Greg Norman, center, the chief executive of LIV Golf, has said that a television deal is “a priority.”Glyn Kirk/Agence France-Presse — Getty ImagesKevin Draper More