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    Why Peng Shuai Frustrates China's Propaganda Machine

    Accustomed to forcing messages on audiences at home and abroad, its propaganda machine hasn’t learned how to craft a narrative that stands up to scrutiny.The Chinese government has become extremely effective in controlling what the country’s 1.4 billion people think and talk about.But influencing the rest of the world is a different matter, as Peng Shuai has aptly demonstrated.Chinese state media and its journalists have offered one piece of evidence after another to prove the star Chinese tennis player was safe and sound despite her public accusation of sexual assault against a powerful former vice premier.One Beijing-controlled outlet claimed it obtained an email she wrote in which she denied the accusations. Another offered up a video of Ms. Peng at a dinner, in which she and her companions rather conspicuously discussed the date to prove that it was recorded this past weekend.The international outcry grew only louder. Instead of persuading the world, China’s ham-handed response has become a textbook example of its inability to communicate with an audience that it can’t control through censorship and coercion.The ruling Communist Party communicates through one-way, top-down messaging. It seems to have a hard time understanding that persuasive narratives must be backed by facts and verified by credible, independent sources. In its official comments, China’s foreign ministry has mostly dodged questions about Ms. Peng, claiming first to be unaware of the matter, then that the topic fell outside its purview. On Tuesday, Zhao Lijian, a spokesman, leaned on a familiar tactic: questioning the motives behind the coverage of Ms. Peng’s allegations. “I hope certain people will stop malicious hype, not to mention to politicize it,” he told reporters.China has grown more sophisticated in recent years at using the power of the internet to advance a more positive, less critical narrative — an effort that appears to work from time to time. But at its heart, China’s propaganda machine still believes the best way to make problems disappear is to shout down the other side. It can also threaten to close off access to its vast market and booming economy to silence companies and governments that don’t buy their line.“Messages like these are meant as a demonstration of power: ‘We are telling you that she is fine, and who are you to say otherwise?’” Mareike Ohlberg, a fellow at the German Marshall Fund, a Berlin research institute, wrote on Twitter. “It’s not meant to convince people but to intimidate and demonstrate the power of the state.”Xi Jinping, China’s top leader, has tightened limits on relatively independent media outlets and critical online voices.Greg Baker/Agence France-Presse — Getty ImagesChina has a history of less-than-believable testimonials. A jailed prominent lawyer denounced her son on state television for fleeing the country. A Hong Kong bookstore manager who was detained for selling books about the private lives of Chinese leaders said after his release that he had to make a dozen recorded confessions before his captors were satisfied.This time, the world of women’s tennis isn’t playing along and has suggested it will stop holding events in China until it is sure Ms. Peng is truly free of government control. The biggest names in tennis — Serena Williams, Naomi Osaka and Novak Djokovic, among many others — don’t seem to be afraid to lose access to a potential market of 1.4 billion tennis fans either. The pushback is problematic because the Winter Olympics in Beijing are just weeks away from opening.The country’s huge army of propagandists has failed its top leader Xi Jinping’s expectations that it take control of the global narrative about China. But it shouldn’t take all the blame: The failure is ingrained in the controlling nature of China’s authoritarian system.“It can make Peng Shuai play any role, including putting up a show of being free,” Pin Ho, a New York-based media businessman, wrote on Twitter.For Chinese officials in charge of crisis management, he continued, such control is routine. “But for the free world,” he said, “this is even more frightening than forced confessions.”One of the biggest giveaways that Ms. Peng isn’t free to speak her mind is that her name remains censored on the Chinese internet.“As long as coverages about her inside and outside China are different, she’s not speaking freely,” said Rose Luqiu, an assistant professor of journalism at the Hong Kong Baptist University.Ms. Peng appeared in a live video call with the president of the International Olympic Committee and other officials within the organization. But women’s tennis officials still have their doubts.Greg Martin/IOC, Agence France-Presse, via Getty ImagesDespite the outpouring of concern about Ms. Peng’s well-being on Twitter and other online platforms that are blocked in China, the Chinese public has little knowledge of the discussions.Late Friday night, as the momentum of the hashtag #whereispengshuai was building on Twitter, I couldn’t find any discussion of the question on Chinese social media. Still, Ms. Peng had clearly caught the attention of politically observant Chinese. I messaged a friend in Beijing who was usually on top of hot topics and asked generally, in coded words, if she had heard about a huge campaign to find someone. “PS?” the friend guessed, using Ms. Peng’s initials.It’s hard to estimate how many Chinese people learned about Ms. Peng’s allegation, which she detailed in a post on Chinese social media earlier this month. Her post — which named Zhang Gaoli, a former top Communist Party leader, as her assailant — was deleted within minutes. One Weibo social media user asked in a comment whether saving a screenshot of Ms. Peng’s post was incriminating. Another Weibo user, in a comment, described being too scared to share the post.They have good reasons to be afraid. Beijing has made it easier to detain or charge people for what they say online. Many people get their social media accounts deleted for simply sharing content that the censors deemed inappropriate, including #MeToo-related content.Ms. Peng accused Zhang Gaoli, a former vice premier and top Communist Party leader, of sexual assault in a social media post.How Hwee Young/European Pressphoto AgencyChina has been bitter about its poor image in the Western mainstream news media and has talked for years about taking control of the narrative. Mr. Xi, the top leader, said that he hoped the country would have the capacity to shape a global narrative that’s compatible with its rising status in the world. “Tell the China story well,” he instructed. “Create a credible, lovable and respectable image of China.”Official media has raised the suggestion that Covid-19 emerged from a lab in the United States and spread the unproven allegation on Facebook and Twitter. China released thousands of videos on YouTube and other Western platforms in which Uyghurs said they were “very free” and “very happy” while the Communist Party was carrying out repressive policies against them and other Muslim ethnic minorities in the Xinjiang region.In reality, China is less respected, and its narratives less credible, since Mr. Xi took power nine years ago. He cracked down on relatively independent media outlets and eliminated critical online voices within the country. He unleashed diplomats and nationalistic youth who would roar back any hint of criticism or belittlement.“There are three things that are inevitable in life: life, death and humiliating China,” a reader commented on a recent column of mine.Despite China’s relatively fast economic growth and relatively competent response to the pandemic, the country’s deteriorating human rights records and its uncompromising international stance are not helping its image. The negative views of China in the vast majority of the world’s advanced economies reached a historic high last year, according to Pew Research Center.China can’t respond to the questions about Ms. Peng effectively because it can’t even address the problem directly. The subject of Ms. Peng’s sexual assault allegation, Mr. Zhang, had been one of the Communist Party’s most powerful officials before he retired. The party sees criticism of a top leader as a direct attack on the whole organization, so it won’t repeat her allegation. As a result, the state media journalists who are trying to argue that Ms. Peng is fine can’t even refer to it directly.“I don’t believe Ms. Peng has received retaliation and repression speculated by foreign media for the thing people talked about,” Hu Xijin, editor of the Global Times.Giulia Marchi for The New York TimesFor Hu Xijin, the editor of the nationalist Global Times tabloid, the allegation against Mr. Zhang has become “the thing.” “I don’t believe Peng Shuai has received retaliation and repression speculated by foreign media for the thing people talked about,” he wrote on Twitter.Mr. Zhang can’t even be discussed online in China. Those who do call him “kimchi” because his given name sounds like the name of an ancient Korean dynasty.If Mr. Hu, China’s spin master, could speak more plainly, and if the Chinese people had the freedom to discuss Ms. Peng and her allegation, official media might understand how to build a narrative. Instead, Mr. Hu alternates between trying to change the conversation and trying to shut it down completely.“For those who truly care about safety of Peng Shuai, her appearances of these days are enough to relieve them or eliminate most of their worries,” he wrote. “But for those aiming to attack China’s system and boycott the Beijing Winter Olympics, facts, no matter how many, don’t work for them.” More

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    How Peng Shuai Went From ‘Chinese Princess’ to Silenced #MeToo Accuser

    The tennis star won independence while remaining in Beijing’s good graces. But she has been unable to break through China’s resistance to sexual assault allegations.When Peng Shuai was a young tennis player in China’s national sports system, she battled officials for control over her own professional career — and she won.When she took on one of China’s most powerful men three weeks ago, accusing him of sexual assault, she found her voice silenced, erased from China’s heavily controlled cyberspace and smiling in awkward public appearances most likely intended to defuse what has become an international scandal.At 35, Ms. Peng is one of her country’s most recognized athletes, a doubles champion at Wimbledon and the French Open whom state media once hailed as “our Chinese princess.” If anyone were able to break through the country’s icy resistance to #MeToo allegations, it would seem to be someone like her.Instead, she has become another example of China’s iron grip over politics, society and sports, and an object lesson in the struggle facing women who dare to challenge Beijing — even those who have had a history of winning praise from the state.Her allegation was the first to penetrate the highest pinnacles of power in China, the Politburo Standing Committee. It was an act of courage and perhaps desperation that has resulted in an aggressive response, smothering her inside China.“Peng has always been a strong-minded person,” said Terry Rhoads, the managing director of Zou Sports, the talent management agency in Shanghai that represented her for a decade until 2014. “I witnessed up close her struggles and battles with people bossing her or having authority over her tennis.”A screen grab obtained from social media showing Ms. Peng at the opening ceremony of the Fila Kids Junior Tennis Challenger Final in Beijing on Sunday.Via Twitter @Qingqingparis/via ReutersOver the weekend, the state’s propaganda apparatus produced a series of photographs and videos purporting to show Ms. Peng carrying on as if nothing had happened.The only thing missing from the recent flurry of coverage was her own voice, one once strong enough to force the authorities to bend to her steely determination to control her own destiny.The images were in striking contrast to her own description three weeks ago of being like “a moth darting into the flames” in order to “tell the truth” about her relationship with — and mistreatment by — Zhang Gaoli, a former vice premier, who she said assaulted her around three years ago.“The authorities have never liked feminists or #MeToo,” said Lijia Zhang, the author of “Lotus,” a novel depicting prostitution in China. Those who “dared to speak out,” she added, “have been silenced.”A #WhereisPengShuai campaign has taken root less than three months before Beijing is to host the Winter Olympics, an event that the country’s leadership has indicated would validate Communist Party rule. The handling of Ms. Peng’s accusation has only inflamed criticism, giving ammunition to those who have called for a boycott.“These photos and videos can only prove that Peng Shuai is alive, but nothing else. They cannot prove that Peng Shuai is free,” Teng Biao, one of China’s most prominent civil rights lawyers, said in a telephone call from his home in New Jersey.Ms. Peng spoke on Sunday with officials at the International Olympic Committee, which passed on a message from her saying “that she is safe and well” but that she “would like to have her privacy respected at this time.” That didn’t satisfy Steve Simon, the chief executive of the WTA Tour, which has been pressing for answers about Ms. Peng’s ability to move and speak freely. “It was good to see Peng Shuai in recent videos, but they don’t alleviate or address the WTA’s concern about her well-being and ability to communicate without censorship or coercion,” the group said in a statement.Women in China have long struggled to have agency in the country, a situation that many activists say has worsened since Mr. Xi came to power nearly a decade ago.Ms. Peng returning a shot against Carla Suárez Navarro of Spain during their first-round tennis match at the 2008 Olympic Games in Beijing.Toby Melville/ReutersMs. Peng carved out a professional tennis career that meant taking on officials who tried to dictate whom she could train with, what tournaments she could play in and how much money she could keep for herself.When it comes to an accusation of sexual misconduct, however, the state has proved to be more resistant to change. The moment Ms. Peng posted her #MeToo allegations, Mr. Teng said, “she was barely protected by the law, and it was all politics that determined her fate.”Born in the city of Xiangtan, where her father was a police officer, Ms. Peng was introduced to tennis by an uncle when she was 8. At 12, she required surgery to correct a congenital heart defect that left people doubting she could continue to play.“They thought I would leave tennis,” she said in an Adidas ad campaign in 2008, “but surprisingly, I didn’t give up. Maybe because I love tennis so much I decided to have this operation.”After the surgery, she was sent to Tianjin, where she was drafted into China’s Soviet-style sports machine, designed to churn out international competitors, especially in the Olympics. She ultimately competed in the Olympics three times, beginning with Beijing in 2008.By the mid-2000s, Ms. Peng decided she was no longer willing to give more than half of her earnings away to the state. She and three other Chinese players decided to break out of the state’s control, effectively by threatening to stop playing.When she made the decision in 2005 to “fly solo,” as it was called in Chinese, a sports official criticized her for being too selfish, abandoning her “mother country.”Ms. Peng in a match against Alicia Molik of Australia, at the Medibank Private International in January 2005 at Sydney Olympic Park.Chris McGrath/Getty Images“She thought she was Sharapova?” the official said, referring to the Russian player who was for a time the No. 1 player in women’s tennis.Even as she took on decades of sports tradition, Ms. Peng knew how to play to China’s desire to showcase its top athletes. The head coach of the Tianjin Tennis Team, where she had trained, took credit for having “created the foundation and conditions for Peng Shuai to fly solo.”Ms. Peng later won the doubles championship at Wimbledon in 2013 and again at the French Open in 2014. That year, playing singles, she reached the semifinals of the U.S. Open, peaking as the No. 14 player in the world. With her successes mounting, officials lauded her and other tennis champions, like Li Na, the “golden flowers” of Chinese sports.“She was very engaging, always smiling and giggling, but also a great competitor,” Patrick McEnroe, the former player and commentator, said in an interview.She could also be calculating. In 2018, she was suspended from the Women’s Tennis Association for offering a financial incentive to Alison Van Uytvanck to withdraw as her doubles partner after the deadline for signing up for Wimbledon in 2017. Ms. Van Uytvanck criticized her publicly then, but she has joined other tennis stars in calling for an investigation into the recent allegations.A number of women in media, at universities and in the private sector in China have come forward with accusations of sexual assault and harassment — only to face legal action themselves and harassment online.According to the message Ms. Peng posted on Nov. 2 on her verified account on Weibo, the ubiquitous social media platform in China, she first met Mr. Zhang when she was a rising star and he was a party secretary in Tianjin, the provincial-level port city near Beijing. That would have been some time before 2012. She moved to Tianjin to start professional training in 1999 when she was 13.Ms. Peng’s post described a conflicted relationship that alternated between playing chess and tennis with Mr. Zhang, or feeling ignored by him and ridiculed by his wife. She did not explicitly acknowledge the disparity in age and power between the two. “Romantic attraction is such a complicated thing,” she wrote.Mr. Zhang was elevated to the Politburo Standing Committee in 2012, becoming a vice premier under Mr. Xi. He stepped down after one five-year term on the committee. Ms. Peng said it was around that time that Mr. Zhang coerced her into having sex. “I was crying the entire time,” she wrote.Zhang Gaoli speaking during the Belt and Road Forum for International Cooperation in Beijing in 2017.Lintao Zhang/Agence France-Presse — Getty Images Her post was censored within 34 minutes, but three weeks later, it continues to reverberate. Those who knew her from her professional tennis career continue to wonder if she is safe. Some human rights activists contend that she is being forced to take part in staged situations intended to deflect questions about what happened.In the flurry of coverage over the weekend, most of which did not appear in Chinese state media, Ms. Peng was shown posing with stuffed animals, dining in a Beijing restaurant, appearing at a youth tournament and dialing in to a video call with the head of the International Olympic Committee.“Can any girl fake such a sunny smile under pressure?” Hu Xijin, the editor of The Global Times, a state media tabloid, wrote on Twitter, which is banned in China.Ms. Peng no longer appears in control of her own messaging.“I wouldn’t be surprised if we see more interviews with Peng Shuai,” Maria Repnikova, an assistant professor of political communication at Georgia State University and author of a new book, “Chinese Soft Power,” “but I doubt that she will raise any sensitive matters.”Reporting and research were contributed by More