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    When my kids ask how much I did to help when war was in Ukraine, I want to say I did my best, says Oleksandr Zinchenko

    ARSENAL footballer Oleksandr Zinchenko is struggling to keep his emotions in check as he wrestles with the enormity of the horrors being inflicted on his homeland.The 26-year-old captain of Ukraine’s national side has not long returned from a visit to a school almost entirely destroyed by Russian missiles.
    Oleksandr Zinchenko said: ‘This game is not just to raise funds, it is also to show the world we stick together, we are united’Credit: Getty
    Alex and Andriy Shevchenko at the destroyed school during a recent trip to Ukraine
    Alex and Andriy with their team shirts and President Zelensky during their visit to their countryCredit: Instagram @u24.gov.ua
    Former Arsenal boss Arsene Wenger will manage Alex’s teamCredit: Getty
    Pupils told him how President Vladimir Putin’s troops had raped and pillaged after marching into their homes.
    Oleksandr, known as Alex, was in tears during the warm up before his first match following Russia’s invasion of Ukraine in February 2022.
    Today he is expressing very different feelings.
    Leaning forward, he told The Sun: “I’m angry even now, not just since the invasion. I am angry every single day.”
    Read More on Oleksandr Zinchenko
    The question this footballing hero keeps asking himself is: How can he best help his country?
    Alex had considered signing up to serve with Ukraine’s armed forces, but was persuaded that he could support his brave nation in other ways.
    The eastern European country’s most famous current player is both raising awareness about the true cost of the war and funds to repair some of the shelled schools.
    He will be the captain of one of the celebrity sides in the Game4Ukraine charity match taking place at Chelsea’s Stamford Bridge stadium in West London on August 5.
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    Alex’s team, who are lining up against one captained by Ukraine’s goalscoring legend Andriy Shevchenko, 46, will be managed by former Arsenal boss Arsene Wenger.
    ‘I was in shock’
    More than 800 schools have been badly damaged by Russian missiles, with 220 beyond repair.
    Through the Game4Ukraine match Alex aims to raise enough money to rebuild the Mykhailo- Kotsiubynsky Lyceum in Chernihiv Oblast that he visited with Andriy just over a week ago.
    This thoughtful young father explains: “I have a daughter who is nearly two and I hope to have another baby soon and I just want to do something good.
    “Because when they grow up they will ask me, ‘Daddy, when this war was in our country, what did you do? How much did you help?’ I want to look in my kids’ eyes and say, ‘Well, me and your mum we were trying to do our best’.”
    Alex’s daughter is called Eva, and his wife Vlada Sedan, 27, a football journalist, is pregnant with their second child.
    The player is certainly doing his bit to make them proud.
    This game is not just to raise funds, it is also to show the world we stick together, we are united, we feel your support, we know we are not alone.Oleksandr Zinchenko
    He is an ambassador for United24, Ukraine’s official fundraising platform, helped organise humanitarian aid supplies and set up the charity Football for Ukraine to fund sporting projects for young people affected by the conflict.
    The defender also had the day job of playing for Arsenal as they reached second place in the Premier League this season, the London side’s highest position since 2016.
    Footballing commitments, which included captaining Ukraine in World Cup qualifying games last year, meant he had been unable to return to his homeland since Russia failed to take the capital Kyiv last April.
    But the defender this month saw the price of Putin’s aggression for himself.
    He said: “It is a completely different story when you see all these destroyed buildings by your eyes, rather than by your phone.
    “I can’t say it wasn’t scary.”
    Mykhailo-Kotsiubynsky Lyceum is in an area in the north that was occupied by Russian troops for 33 days.
    The building is a mangled mess, its windows blown out and ceilings draping down to the floorboards.
    Alex continues: “We have seen the damage to this school. I spoke with the kids who study in this school and some of them saw Russian army in their houses, because they were so close to Chernihiv.
    “Some of them were stealing, some of them were doing the other stuff, which I don’t really want to speak about. Honestly, I was in shock because kids, they cannot lie.”
    He recognises the long-term impact on the mental health of Ukraine’s youth, some of whom are already displaying signs of PTSD.
    Team Zinchenko play Team Shevchenko on August 5 at Chelsea’s Stamford Bridge ground in West London
    Alex adds: “I understand this is a big, big mental injury for them, living in war time.
    “Imagine you are five, six, seven years old and someone comes to your house with the guns, this is already mental torture.”
    But he also sees the positive power of the beautiful game.
    Alex and Andriy, who played for AC Milan and Chelsea, had a kickabout with the kids during their visit.
    He recalls: “They love football and when we were playing football together, me and Shevchenko, they were smiling, they were laughing.”
    The Game4Ukraine is a way of harnessing the world’s obsession with the sport to give those children hope for a better future.
    Alex says: “We have no option, we have to move forward.”
    The two 11-a-side teams taking part in Game4Ukraine, which will be broadcast live on Sky, will feature ex-players and showbiz talent.
    The line-up is yet to be named, but Alex will have to captain from the sidelines due to an injury.
    Born in Radomyshl, 60 miles west of Kyiv, his talent on the field took him to Shakhtar Donetsk, where he became captain of the youth team.
    He was forced to leave in 2014 after marauding troops backed by Putin waged war in and around Donetsk.
    The football team, once one of the best in Europe, were not able to give him game time due to the upheaval and his parents took him to what they thought would be the safety of Russia.
    In 2016 he was snapped up by Manchester City, where he won four Premier League titles.
    Alex was part of manager Pep Guardiola’s side when Putin expanded his attack to the whole of Ukraine in February 2022.
    Alex and Andriy visited Mykhailo-Kotsyubinsky Lyceum in Chernihiv OblastCredit: Instagram @u24.gov.ua
    The devastated Northern Saltivka residential area of KharkivCredit: Doug Seeburg
    He moved to Arsenal last summer for £32million.
    Alex has been lifted by the backing of the British people.
    He said: “After one week of the invasion, kids in Manchester came to me and they said, ‘Alex, we are all with you, with your people’. They were ten years old, they really understood.”
    But Alex cannot understand why Putin started this bloody war, in which more than 60,000 Russian and Ukrainian forces are estimated to have been killed.
    Throughout the interview he puts his hands together and stretches, as if his whole being is straining to comprehend this outrage against humanity.
    He is supposed to be talking about football, but the only thing on his mind are the atrocities being carried out by what he describes as “Russian terrorists”.
    There are many questions, including: “For what? They came to our land, to occupy?
    Alex also asks why Putin’s forces drop missiles on civilian targets or why they destroyed a dam last week, leading to the flooding of 29 towns and villages.
    But he has great faith in the inspirational President Volodymyr Zelensky, who the footballer met during his recent trip.
    Alex declares: “We are independent, we have our president, we have our people.”
    He is grateful for the military aid being offered by PM Rishi Sunak, saying: “I would like to say to the Prime Minister massive thanks for the help we have received.”
    That solidarity is vital to the ongoing effort of the Ukrainian people to assert their right to freedom.
    Game4Ukraine will help to spread the message of unity.
    Read more on The Sun
    Alex concludes: “It is a great idea to organise this game not just to raise the funds, it is also to show the world we stick together, we are united, and we are all in the same situation. We feel your support, we know we are not alone and it is so important for us and for all Ukranians.”

    SUPPORT GAME 4 UKRAINE
    THE celebrity fundraiser for Ukraine will be unlike any other football match.
    Stars from sport, music, TV and film will take to the field to play for Team Zinchenko and Team Shevchenko on August 5 at Chelsea’s Stamford Bridge ground in West London.
    There will also be an extended half-time break, not just so the celebrity players can have a longer breather but because there will be a special show put on by “leading music icons”.
    The match will kick off at 6pm. To buy tickets visit game4ukraine.com.
    Adult ticket prices start at £28, with juniors and seniors from £15.
    The charity game has also been endorsed by Ukraine’s President Volodymyr Zelensky.
    If you can’t attend the game but would still like to make a donation, you can do this at donorbox.org/game4ukraine. More

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    We achieved a dream with West Ham’s Europa Conference League win – here’s where the club goes next

    WEST Ham United are European winners. And just saying those words feels incredible.Wednesday night’s victory in the Europa Conference League final over ACF Fiorentina will live long in the memory of Hammers fans at home and abroad.
    West Ham ran out 2-1 winners in the Europa Conference League Final against Italian club ACF Fiorentina on Wednesday nightCredit: Story Picture Agency
    As West Ham vice chair, Karren Brady was in the stands to watch the historic scenesCredit: supplied
    The celebrations that followed will for ever be etched in the history of this great club.
    Wednesday began with nervous excitement and anticipation when the directors and I arrived at Stansted airport at lunchtime.
    It was fantastic to be able to share the moment with friends and colleagues, some of whom I have worked with for many years.
    In some cases, decades.
    READ MORE FOOTBALL NEWS
    I have worked alongside David Sullivan for more than 30 years and he arrived looking extremely dapper in his claret and blue shirt and jacket, which he had been saving for a special occasion.
    None could have been more momentous than this.
    He was joined by his partner Ampika, armed with his favourite sweets to settle the nerves.
    My husband Paul and our son Paolo were helping to calm my nerves, until Paolo joked that my jacket was in Fiorentina colours.
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    It was lilac, not purple, but I took it off just in case!
    For so many years we have travelled more in hope than expectation, but something told us this was our time.
    Work has been under way, step by step, day by day, for years to get us to a day like Wednesday, so when it came, we all wanted to savour it.
    Noise was deafening, I had goosebumps
    The Claret and Blue Army are the best in the world and we wanted to come home with the trophy for them, for manager David Moyes, for our hardworking, passionate and dedicated players and staff.
    They all deserved it so much.
    Players, staff and their friends and family were up until dawn partying in the streets of PragueCredit: AFP
    West Ham is a family, and that family has not been without its hard times.
    But those hard times mean the good times are even more special when they come.
    When we landed, I was inundated with messages of support from across the world of football.
    There was not a colleague of mine in the Premier League who did not message me to wish us luck.
    It was so heartwarming to receive this support and reminded me what a truly unifying game football is.
    As I saw the fans in Moore 6 and Rice 41 shirts, it suddenly felt very real.
    And as we approached Eden Arena, we stopped the car and jumped out for a photo, bursting with pride to see our crest up there under the words “European final”.
    This was it, West Ham United were about to play in a European final.
    The noise when our players emerged for their pre-match warm-up was deafening.
    The atmosphere was building and I had goosebumps, you could just feel the energy.
    When our supporters raised their flags and made the stands claret and blue, I was once again filled with pride.
    The first half was cagey, as you would expect from a final.
    The 15-minute break did nothing to ease anyone’s nerves, and the 45 minutes that followed were a rollercoaster of emotions for everyone.
    Every single final has its hero and it would be Jarrod Bowen who would write his name into Hammers history for ever more by sliding home the winning goal.
    Said Benrahma’s ice-cool penalty had given us a 1-0 lead just after the hour mark, with the crescendo of noise in the stadium reverberating back to East London.
    Fiorentina, the in-form team in Italy over the past couple of months, responded five minutes later with a well-taken goal by Giacomo Bonaventura, and as the clock ticked towards the 90-minute mark we started to gear up for extra time.
    When the ball broke to Lucas Paqueta in the middle of the park, you just knew our Brazilian magnifico would find the right pass.
    He played a sublime ball to Jarrod, and when he broke through I just knew this was our chance and we had to take it.
    He did just that, sliding the ball home to put us 2-1 up.
    It was a completely surreal moment.
    There was absolute elation on the pitch and in the stands.
    We couldn’t quite take it in.
    I turned to my colleague, who held my hand, with tears in her eyes and she said: “This is it, I really think we’re going to do it now.”
    But with a long VAR check and five minutes on the clock, I didn’t dare believe it until that final whistle.
    I squeezed her hand and said: “Let’s wait, we’re not there yet.”
    Five minutes of added time somehow became eight minutes, but as the clock ticked down it was becoming more and more real and the tears were already beginning to fall.
    After what seemed like a lifetime, the referee blew for full time.
    We had done it. West Ham United . . .  European winners.
    We were just jumping up and down and hugging, united in jubilation and what it meant to us all.
    One of my colleagues turned to me and said: “Remember when you got the stadium and we stood in it empty and dreamed of filling it, keeping our best academy players, attracting international stars, hosting European nights and of a night like this?”
    We both knew this was a special milestone moment in beginning to realise those dreams.
    I loved every moment, we all did, but in all the elation there was also a moment of reflection for us all.
    We lost our close friend and much-loved joint chairman David Gold at the start of the year, and then his beloved daughter Jacqueline, a remarkable woman, two months later.
    Each and every one of us were thinking of them both at that moment.
    I genuinely believe they were looking down on us on Wednesday night.
    On the pitch, the immediate post-match celebrations were incredible to witness.
    All the emotion of the season came pouring out of players and staff alike, as well as the fans in the stands.
    Declan Rice sliding on his knees towards the corner flag; Tomas Soucek and Vladimir Coufal draped in the Czech flag; Lucas Paqueta dancing the night away with his family; Mark Noble, Mr West Ham, in floods of tears; David Moyes jumping with delight, showing the world a side of him that we have all known and loved for some time.
    The scenes will stay with me for ever.
    It was one big party, and it was only just getting started.
    Watching the team lift the trophy is one of those moments you take an image of in your mind to store for ever.
    The celebrations continued long into the night.
    Players, staff and their friends and family were partying until dawn, with DJ Tony Perry on the decks, and more renditions of Cotton Eye Joe, Sweet Caroline and West Ham Are Massive than you would think possible.
    Moment to cherish for all our fans
    We, on the other hand, had to make straight for the plane to oversee plans for the long-awaited and so-very-deserved victory parade.
    We had to make sure that the fans who had not made it to Prague would get to see the trophy with their own eyes.
    I had said to Shirley, our flight attendant, to have the Champagne on ice, just in case, and that first sip tasted so wonderfully sweet.
    It was the first drink I’d had all day.
    Even David Sullivan, who hasn’t touched a drop in all the 35 years I’ve known him, as he hates the taste, had a sip, heavily egged on by the rest of us.
    He was beaming from ear to ear, we all were — because we’d achieved a dream.
    We turned down the lights and sang I’m Forever Blowing Bubbles until we landed back in Stansted at 3am.
    A generation of Hammers had never seen their club win something.
    Now, they have, and this group of players will be their heroes, carved into the history of this football club, West Ham United.
    The team received a proper East End welcome.
    The claret and blue flags, bunting and banners were already adorning the streets of East London, Essex and beyond from the start of the week.
    Wednesday night’s party rolled into Thursday night’s parade, when our heroes returned to London, boarding an open-top bus for a two-hour trip they will never, ever forget.
    Winning the Europa Conference League means so, so much to everyone connected with West Ham United.
    This is a moment to cherish for all of our fans.
    It is also a moment to build on. It’s the start of our next adventure in Europe and lays the foundation for another season of growth.
    Read more on The Sun
    We are already back to work but may just allow ourselves to bask in the glory for a little while longer.
    But then, we go again. More

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    Man City stand 90 mins from unforgettable Treble – here’s why their achievement will always be tainted for rival fans

    MANCHESTER City stand 90 minutes from greatness, a football Treble that will never be forgotten.Yet for rival fans, no matter what Pep Guardiola’s side do against Inter Milan in Istanbul’s Champions League Final tonight, their achievement will ALWAYS be tainted.
    Manchester City are only one win away from winning a historic trebleCredit: Getty
    Rival fans will always see City’s domination as tainted after years of bankrolling by Sheikh Mansour and the limitless riches of Abu Dhabi’s oil wellsCredit: Getty
    City are brilliant.
    No question.
    A team you love to watch.
    Glorious in possession.
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    Furious in regaining the ball.
    Deadly as a ­stiletto.
    The ultimate modern side.
    But they are also a club whose willingness to push financial regulations to the absolute limit — and allegedly far beyond them — means many will always want an asterisk next to the list of trophies by their name.
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    Bankrolled by Sheikh Mansour and the limitless riches of Abu Dhabi’s oil wells, able to attract the greatest manager and best players, City’s ambition is clear.
    Not just in this country either, with the club the pinnacle of a 12-team structure that spans the globe from China and Japan, through India, to the US, Uruguay, Brazil and ­Australia.
    It is City, though, a club that was once a byword for catastrophe and one that lived for two decades in the shadow of Sir Alex Ferguson’s achievements on the other side of the city, that takes the attention.
    Both on the field, where they are the Prem’s dominant force and red-hot favourites to finally land the “Cup with the Big Ears” tonight.
    And, controversially, off it as well.
    In February, following a four-year probe, the Premier League announced City were accused of 115 breaches of league rules.
    A staggering number of allegations, slipped out in a simple press release on the League’s website — but which still saw City bemoaning it had been “leaked”.
    Relentless art form
    Charges included claims that the ­Etihad outfit hid the true source of the club’s funding.
    Also that City had only partially declared the salaries of players and former manager Roberto Mancini, broke Uefa AND Prem financial rules and deliberately and repeatedly obstructed the League’s investigation.
    Just as when Uefa charged and initially banned them for similar alleged offences, City did what they always do on the pitch, attack.
    First of all was the claim the allegations had been “leaked”.
    Exactly the same complaint they made about Uefa’s process.
    The charges, insisted City, would be met with a “comprehensive body of irrefutable evidence” that would “put this matter to rest once and for all”.
    That approach worked when the sport’s Court of Arbitration threw out the Uefa sanctions in 2020, ruling by a 2-1 majority that many of the ­charges were time-barred and others “not proven” — although it judged that City had failed to co-operate with the initial inquiry.
    Manager Guardiola last month demanded the Prem commission sit to hear the case imminently.
    The former Barcelona and Bayern Munich boss, whose obsession with winning the Champions League in a team WITHOUT Lionel Messi is unquestioned, said: “We would like this done as soon as possible.
    “We would love it tomorrow, this afternoon. Let’s go. Don’t wait two years. Why don’t we do it quicker?
    “In 24 hours, sit down with the lawyers present. Then, if the club has done something wrong, everybody will know.
    “But if, as we believed as a club for many years, we have done things in the right way, then the people will stop talking about it.”
    Yet for all that bluster, Pep Guardiola must have known about the club’s demand that the Arsenal-supporting barrister likely to lead the panel should stand down.
    And of their complaints about the validity of the charges, arguing about recent changes in the Prem rulebook that mandate clubs and officials to answer questions and provide all information when requested to by League officers.
    City’s hierarchy have not only hired the best manager and team.
    They are willing to pay for the best lawyers, too.
    Lord Pannick KC, recently spotted next to Boris Johnson during his uncomfortable grilling by MPs who could suspend him from the ­Commons, charges a minimum £5,000 per day.
    He will be willing to do whatever it takes, within the law, to ensure a ­victory for his client.
    The charges saw City’s Prem rivals unite in furious indignation, demanding consequences well before the case ever comes to determination, which could still be another three or four years away.
    With unprecedented fines and even the prospect of a points deduction, stripped titles and relegation hanging over them, the City players might have been excused for losing their focus.
    Instead, they have turned winning into a relentless art form.
    Since the charges were laid, City have played 27 games in three ­competitions.
    They have won 21 and lost just one — a Prem match at Brentford after the title had already been sealed, scoring 72 and conceding just 15 in the process.
    But City under Guardiola are more than just an uncompromising victory machine.
    Far more.
    Man City lifted the FA Cup, the second trophy of three, last weekCredit: Getty
    The powers in Abu Dhabi have pumped vast sums of money into the club, from training grounds to on-pitch talentCredit: Alamy
    They are truly football’s version of shock and awe, a mesmerising, bewildering, mind-spinning fusion of power and glory.
    Guardiola has taken John Stones, England’s best central defender, and turned him into a ball-playing ­midfield superstar.
    Yorkshire grit but Catalan majesty.
    Look, too, at the development of Jack Grealish, who has gone from being a foppish outsider, struggling for game time and to justify his £100million transfer fee from Aston Villa, into an integral part of City’s starting side.
    The smile of delight when he sees the ball is shared by every Sky Blue fan.
    Belgian Kevin de Bruyne, ­Germany’s Ilkay Gundogan and ­Portuguese schemer Bernardo Silva offer menace and magic.
    Gundogan broke an all-time FA Cup Final record when he scored after just 12 seconds in last weekend’s Wembley win over Manchester United, the second leg of that longed-for Treble.
    And for sheer explosive, frightening attacking intensity, allied to a goal sense that few in the history of the game possess, striker Erling ­Haaland has proved he is a true force of nature.
    Although, plenty are less sure about those silk pyjamas he wore for City’s title celebrations.
    Much of that is down to the man who embodies managerial majesty.
    Guardiola’s Barcelona side were the hallmark of the beautiful game a decade ago, the Nou Camp necromancers weaving spell after spell.
    They won the Champions League — beating Manchester United both times — in 2009 and 2011.
    And they were defeated only by a combination of Jose Mourinho, Inter Milan and the Icelandic volcano that meant they had to take the coach to Italy rather than fly, in 2010.
    England’s greatest
    Yet, perhaps, irrespective of the huge sums laid out since the Abu Dhabi takeover in 2008, this team is his greatest — the ultimate example of a tactician ­putting the pieces together to create something truly extraordinary.
    Pep is more than demanding, even if his focus is occasionally so complete that he does not even see people when he walks past them in the City corridors.
    He insists that it is about ­“making people happy” rather than his “legacy”.
    But if the two things mutually co-exist, then that is an acceptable compromise.
    The club’s success has cemented Manchester’s status as one of the most famous footballing cities in the world — and has helped transform the post-industrial wasteland of East Manchester.
    The owners have built around 6,000 affordable homes in the area in a £1billion redevelopment deal.
    And the Manchester Evening News reported in 2021 how almost 30 new hotels were expected to be built by the end of this year to accommodate the growth in tourism.
    Earlier this year, the club also submitted a £300million planning application that includes expanding the Etihad stadium capacity above 60,000, and adding a hotel, sky bar and stadium roof walk experience.
    There will also be space for some businesses to work at the stadium, which is still owned by the council, with City paying rent of at least £4million a year.
    If all that matters is the football, then there is no doubt who you should be backing in Istanbul.
    England’s greatest, City are now the gold standard.
    Technically outstanding.
    Innovative.
    Compelling viewing.
    The creme of the Prem creme.
    And four of England manager Gareth Southgate’s preferred players are critical elements in Guardiola’s masterplan, even if Phil Foden has played a lesser role this season.
    Others, though, will never be won over by what happens on the pitch.
    Read more on The Sun
    Tonight, they will be “black and blue”, the colours of Inter.
    If they feel similarly bruised by a Guardiola triumph, nobody at City will care.
    City ran out comfortable winners of the Premier League last season, after a dazzling run of fixtures forced Arsenal off their comfy leadCredit: Getty
    Man City displaced local rivals Man United 2-1 at Wembley to lift this year’s FA Cup
    Tonight Man City will fight it out v Inter Milan for the elusive Champions League Trophy’It will be long night but we’ll be champs’

    SINGER and City fan Noel Gallagher is rooting for Man City to take the Treble.
    The 56-year-old says: “We’ve taken it step by step, but this is it now, it’s just about this one game. In Italy, where getting beaten is sacrilege, Inter lost 12 times in the league, so they’re used to losing, which bodes well for City.
    “The Italian mindset is ‘don’t lose’ and they will be very proud of forgetting their usual style and playing for penalties from the first minute if that’s the way they think they can win.
    “If they do that, it is up to City to come up with the answers.
    “If we play like we did against Real Madrid then there is not a team in the world that can get near us. I think it will be a long night, but City will win in end.” More

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    Sportwashing won’t make the Saudis any money and it won’t make fans love them – and here’s why

    NEXT season, when you’re at a ­football match, take a look at the directors’ box. What do you see? If you think you’re looking at fat cats, you’ll probably be right.
    This week the Saudi Arabian wealth fund that owns Newcastle got their bulging wallet out againCredit: Getty
    The Saudi-funded LIV golf tour was threatening to tear the sport apart… football could be nextCredit: Getty
    The Saudi’s have taken a stake in the Saudi Pro League team Cristiano Ronaldo plays for, Al-NassrCredit: AFP
     But if you think you’re looking at profit-mongers filching a fortune from your beloved club, you’re almost certainly wrong.
    Because hardly any club owners make a profit. Most of the money coming in, like a bad late-night curry on top of a load of beer, races straight through the guts of the game into the pockets of players and their agents.
     Perhaps that’s only right and proper — certainly as far as the players are ­concerned. Not sure about the agents.
    But the fat cats in the directors’ box won’t get any fatter through football.
    READ MORE FROM ADRIAN CHILES
     Well, some directors might be handsomely paid, but the owners are much more likely to get poorer than richer.
     As the old joke goes, the only way to make a small fortune out of football is to start with a large fortune.
    Madness, just madness
    The scales fell from my eyes when I asked Kieran Maguire, of the brilliant podcast The Price Of Football and author of the book of the same name, if it was possible for a Championship club to get promoted without spending any more money than they were making from ticket sales, merchandising, TV deals and so on.
     “Not only is it impossible to get ­promoted without someone throwing in lots of extra money from somewhere,” Kieran told me, “But without that cash ­injection, it’s almost impossible not to get relegated.”
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    Madness, just madness.
    And we’d be mad to assume that ­promotion to the Premier League necessarily makes the gamble worthwhile.
     If you’re not very careful, your massive wealth will be matched by equally massive costs and you’ll soon be back where you started, or worse.
    So what, you might ask. What do I care if rich owners know they’ll get no richer?
     I wonder if the discipline involved in having to turn a modest profit might just keep a few more of them honest and fewer clubs from going to rack and ruin. The problem is this: if owners aren’t in it for the money, what are they in it for?
     Well, they might be in it for love. Take a bow the owners of Brighton, Brentford and Crystal Palace.
     But more often it’s about something else.
    Ego-tripping, asset-stripping . . . who knows flipping what many of these ­mysterious men from far-off places are up to.
    This week the Saudi Arabian sovereign wealth fund that owns Newcastle got their bulging wallet out again and took stakes in four of the country’s biggest clubs, including the team Cristiano Ronaldo plays for, Al-Nassr.
     Now they are after more marquee ­European players, if reports are correct.
    To be fair to the Saudis, it’s pretty clear what they’re up to.
     I’d probably be up to the same if I was in charge of a bottomlessly wealthy regime that is widely disliked and ­disrespected.
     I too would try to buy some love.
     I’d buy something big and beautiful, whatever it costed. I’d buy football.
    I’d buy a big, underperforming club and make it great again. I’d buy into several of my own country’s football clubs to help bring the most ­money-grabbing legendary has-beens to play for them.
     I’d do whatever I could to buy the love of Fifa so I could stage the World Cup.
    I’d go for other sports, too. The Saudi-funded LIV golf tour was threatening to tear the sport apart.
     The old guard, the PGA Tour and so on, were fighting them tooth and dagger.
     Golfers who’d taken the Saudi shilling said silly things, claiming they hadn’t gone just for the money.
     Golfers who’d refused to take the Saudi shilling said horrible things about those who had, who then returned the insults with interest.
    But now, rejoice, because peace has ­broken out and the two sides have merged, having kissed and made up.
     How sweet.
    You can see this, if you like, as an ­outbreak of common sense.
    Hypocrisy and cynicism
     Or as an example of quite excruciating hypocrisy and cynicism by all those who swore blind they’d have nothing to do with the Saudis. Only to then jump into bed with them.
    For what it’s worth, I see it like a tree. Yes, a tree.
     It’s like the PGA et al have been fighting the Saudis for control of the tree’s branches, only for the Saudis to go and buy the whole tree.
     Football could be next.
    So, as humble fans, what do we do?
     Well, given there’s next to nothing we can do about it, I wouldn’t blame anyone for putting their head in the sand, crossing their fingers and hoping for the best.
    I despair.
    Saudis are buying up football to boost their image
     But one thought cheers me. In the end, these so-called sportwashers — be they Russians, Chinese, Qataris, ­Emiratis or Saudis — cannot truly win.
    No, we can’t apparently stop them from buying our game by taking control of our clubs and hosting World Cups.
    But the delicious irony is that ultimately they are wasting their money.
     Because no amount of it will be enough to buy our hearts and minds.
    Read more on The Sun
    We know who they are and what they are and what they’re all about.
     And if they think they can change that, the last laugh’s going to be on them. More

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    If you judge Zlatan Ibrahimovic for having sport’s biggest ego, you don’t know the hellish upbringing that forged him

    As football legend Zlatan Ibrahimovic made his tearful retirement speech inside Italy’s iconic San Siro stadium yesterday, a chorus of taunting boos and jeers suddenly erupted from the opposition fans.
    The 41-year-old Swedish superstar abruptly stopped his emotional heartfelt address to his beloved AC Milan supporters, turned, and pointed derisively towards the Verona fans.
    Football legend Zlatan Ibrahimovic made his tearful retirement speech inside Italy’s iconic San Siro stadium yesterdayCredit: GETTY
    The iconic striker has called time on his incredible careerCredit: Getty
    Piers describes Ibrahimovic as one of the greatest footballers in history
    ‘Keep booing,’ he mocked. ‘This is the biggest moment in your year, seeing me.’
    The Milan fans roared, the Verona fans were silenced, and he turned away to continue with his goodbye message.
    It was all classic Zlatan; only he could be loudly booed while announcing he was retiring, and only he would respond in the hilariously taunting way that he did. 
    Make no mistake, Ibrahimovic is one of the greatest footballers in history.
    READ MORE FROM PIERS
    He won 34 trophies including 14 League titles and scored 573 goals in 988 games, with well over 200 assists.
    This sensational record puts him right up there with the likes of Cristiano Ronaldo and Lionel Messi.

    Watch Piers Morgan Uncensored weekdays on Sky 522, Virgin Media 606, Freeview 237, Freesat 217 or on Fox Nation in the US

    But there was so much more to Zlatan than just scoring goals.
    Most read in Football
    The guy has the biggest ego ever seen in any sport – and the bar for that accolade is very high – and he’s been a supremely entertaining quote machine who like his equally self-effacing sporting hero Muhammad Ali, liked to talk the talk as much as walk the walk.
    For instance, Zlatan doesn’t just think he’s God-like, he believes he’s actually God.
    Asked whether Sweden would beat Portugal in a 2014 World Cup play-off, he told a journalist: ‘Only God knows.’
    ‘It’s hard to ask him,’ replied the journalist.
    ‘You’re talking to him now,’ said Zlatan.
    This is a guy who makes even me look crippled by low esteem issues.
    ‘I can’t help but laugh at how perfect I am,’ he once declared.
    But that jaw-droppingly arrogant self-belief was born out of a very tough poverty-stricken upbringing on a rough housing estate in Malmo, Sweden.
    His cleaner mother, Jurka used to brutally beat him over the head with a wooden spoon until sometimes it broke – then order him to go and buy a new one.
    When his parents divorced, Zlatan ended up spending half his time with his abusive mum, and half with his father Sefik, a Bosnian Muslim caretaker who drank heavily in torment at the unfurling Yugoslav war.
    Zlatan, a consequentially damaged and socially awkward young man who spoke with a lisp, hated his big nose, and was permanently hungry, turned to stealing and vandalism and admits he would probably have become a criminal if it wasn’t for football.
    But his natural ability to kick a ball, brilliantly as it quickly turned out, turned out to be his salvation.
    Zlatan honed his skills, and ferocity, in tough street matches, and as his talent grew so did his size until he ended up a 6ft 5in 15st monster who terrorised defenders all over the world.
    ‘You can take the boy out of the ghetto,’ he said, ‘but you can’t take the ghetto out of the boy.’
    He was physically imperious, a giant of a footballing deity walking among mere mortals, but he was notably patient and courteous to everyone, young and oldPiers on Zlatan
    Zlatan viewed football as he viewed life: ‘It’s a fight.’
    And he knew how to fight, becoming a taekwondo blackbelt.
    He also knew what made him so good.
    ‘I need to be angry to play well,’ he admitted. ‘I need to shout and make some noise.’
    That he certainly did, breaking almost as many opponents’ bones as he broke records in two decades of rage-fuelled kicks, slaps, headbutts, and sneaky punches.
    Zlatan’s tongue was as savage as his feet.
    He once called Manchester City manager Pep Guardiola ‘a coward with no balls’, told Romelu Lukaku to ‘go do your voodoo sh*t, you little donkey’ (for which he received a 10-match ban) and branded fellow bad-boy Joey Barton an ‘English p*ssy.’
    Away from football, he was just as reckless, boasting of out-speeding police in his Ferrari or Porsche while ‘driving like a madman’ and reaching 202mph on one occasion.
    But beneath the fire and fury was a more sensitive soul.
    ‘Complex is the best word to describe Zlatan,’ said David Lagercrantz, the Swedish author who co-wrote the star’s autobiography I am Zlatan.
    ‘On the one hand he’s a strong, warrior type who knew he had to be very tough to survive. So, he takes on fights all the time because he’s always had to. But another part of him is vulnerable.
    ‘He’s a guy wounded by his upbringing, who uses all that to create strength for himself. In his position, 99 guys out of 100 would have gone under, but he used his anger to make himself better.’
    It certainly did.
    Ibrahimovic once scored all four of Sweden’s goals in a 4-2 victory over England, and his last goal, a 35-yard bicycle kick, was described by the late great commentator legend John Motson as the best he ever saw.
    But I don’t think it’s even the best Zlatan scored.
    There’s a YouTube clip of a goal he scored for Dutch team Ajax against NAC Breda that is so breathtakingly, dazzlingly magnificent in its panache, verve, and audacity, it almost defies belief. He basically tortures half the rival team with his genius before he scores.
    The only place Zlatan isn’t No1 in his own eyes is at home.
    His wife Helena Seger, a beautiful blonde economics graduate from a smart middle-class background who is 11 years his senior and mother of their two sons, Maximilian and Vincent, was a successful former children’s TV presenter when they met outside a bureau de change at Malmo train station.
    She thought Zlatan, then just 20, was a rude, crude, cocky yob.
    But they soon fell in love, and she is credited with taming the beast.
    Or almost.
    ‘She understands my character and accepts that I am a bit crazy. I was surrounded by chaos when we met. I was out of control. I am calmer today.’
    When asked what he’d bought her for a Valentine’s Day gift, he replied: ‘What do you mean, ‘present?’ She got Zlatan.’
    I’ve only met him once, in Los Angeles four years ago when he was playing for LA Galaxy in the MLS League and scored both goals in the home side’s win.
    Afterwards, to appease my eldest son Spencer who loves him and had come to the game with me, we waited 90 minutes for Zlatan to emerge from his media duties and walk down a line of starry-eyed people wanting to pay homage.
    He was physically imperious, a giant of a footballing deity walking among mere mortals, but he was notably patient and courteous to everyone, young and old.
    He had no idea who I was, but I congratulated him on his performance, he thanked me politely, we posed for a selfie, and then he walked on.
    And I realised that, as with my friend Cristiano Ronaldo, there were two Zlatans: the swaggering cocky iconic beast of a football genius, and the far humbler person away from the pitch and TV cameras.
    He was the main inspiration for Ted Lasso’s Series 3 star signing Zava, the ‘best player on the planet’ who’s a very nice guy away from his chest-beating press conferences.
    And as with Cristiano, it comes down to this: if I needed a team to win a match to save my life, Zlatan Ibrahimovic would one of my first choices.
    He’d snarl, he’d taunt, he’d fight, he’d argue with the referee, he’d gesticulate abusively to the opposition fans, but he’d also score, and win the game.
    Because that’s what Zlatan’s done throughout his life and career.
    ‘I’m very competitive,’ he once said, ‘so the more extreme and the more challenging, the better. I never turn down a challenge. My continued desire to play comes from that inability to ever give up.’
    Now, that desire has finally succumbed to Father Time, but don’t expect Zlatan Ibrahimovic to go quietly into the sunset.
    Whatever he does next though, his legacy is assured.
    ‘Where I come from,’ he said, ‘people were always judging me and telling me, “No, that’s not possible”. I want to show kids growing up like I did that anything’s possible. I’m the living proof that you can succeed.’
    He is.
    Read More on The Sun
    Thanks for all the entertainment, Zlatan.
    You’ve not quite been the greatest ever footballer – that’s Cristiano – but you’ve been the game’s greatest character.
    Over the course of his career Zlatan won 34 trophies including 14 League titlesCredit: Rex
    His wife, Helena Seger, is credited with taming the beast and celebrated with him as he made his speechCredit: GETTY More

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    West Ham legend Julian Dicks reveal eye-popping scrapes including 21-man brawl, Gazza chaos & day Harry Redknapp flipped

    HARDMAN footballer Julian Dicks doesn’t do regrets or apologies.Branded an “animal” by former Tory minister David Mellor and red-carded eight times, the legendary West Ham defender was never one to shy away from trouble in the 1990s.
    Hardman footballer Julian Dicks, in action for West Ham in 1997, doesn’t do regrets or apologiesCredit: Rex
    Julian, at a cafe near West Ham’s ground in 2018, was branded an ‘animal’ by former Tory minister David Mellor and red-carded eight timesCredit: Times Newspapers Ltd
    Julian is applauded at his 2000 testimonial game between West Ham and Athletic BilbaoCredit: Getty
    While other players from that era talk about toxic dressing rooms or bemoan its boozy culture, Julian prefers the no-nonsense approach of the past — and pulls no punches in his new memoir Hammer Time.
    It’s an ode to the days when ­football had a rough edge, and he has no problem with his old boss Harry Redknapp throwing a plate of sandwiches against the wall in rage, ex-manager Lou Macari calling him “fat” or for players getting into punch-ups in training.
    About his former teammate John Hartson kicking his colleague Eyal Berkovic in the head during training, ­Julian says “these things can happen.”
    Off the field he ran naked through a hotel corridor on England duty after being pranked by Paul Gascoigne, branded a team mate with a hot iron and had the plaster cast on his leg cut off so he could get into a nightclub.
    READ MORE ON WEST HAM
    Julian, 54, doesn’t even regret playing on through a knee injury which has left him in so much agony that now he can’t ride a bike with his little daughter.
    Ahead of the release of his book, Julian, who also played for Liverpool and Birmingham City, tells The Sun: “Back then you were concussed, it was, ‘It’s OK, carry on’.
    “You got cut, you got elbowed, my eye socket was cracked in four places. Nowadays it isn’t like that.
    Sly elbow
    “When I played it was the best time. We could go out, we could drink, we had fun.”
    Most read in Football
    Julian, originally from Bristol, learned from a young age that the football pitch was no place for whingers.
    In a youth game when he was 12 he told his dad Ron he was coming off due to a swollen hand, and was ordered to get back on the pitch.
    Just a couple of years later the talented youngster was living in digs in the West Midlands away from his family, and at 16 he started training with senior pros at Birmingham City, who would “kick s*** out of you”.
    Having joined West Ham in 1988, Julian became an instant fan favourite on his debut for pole-axing a winger with a “sly elbow”.
    In the same year he was called up by England’s under-21s — and made the mistake of offering to be Gazza’s room mate during a tournament in Toulon, France, when Dave Sexton was manager.
    Julian says: “No one put their hand up and I went, ‘Yeah, I’ll share with him’. F***ing wrong decision.
    “He would wake up in the night and put his a**e on my face.
    “He put about 20 firecrackers around the rim of the toilet and they started going off and I thought it was a bomb.
    “I’m naked and I am running down the corridor and he’s just stood in the door, laughing his head off.
    “It was funny, although it wasn’t at the time because I was standing in front of Dave Sexton and other people.”
    Julian, who married in the same year and had twin daughters Katie and Jessica, didn’t obey the rule of being in bed by 10pm when he was on international duty. He says: “I was 21 years old. F*** off, leave me alone. I was never going to be that person.”
    Instead, Julian recalls, he would be drinking Jack Daniel’s whiskey and smoking cigarettes the evening before a game.
    He says: “I trained when I was p***ed sometimes. But not during the game, because I loved football too much.”
    On a stop-over in Singapore on the way to a pre-season warm-up in Australia with West Ham, Julian was barred from a nightclub for having his leg in plaster.
    He was undeterred, and recalls: “I went all the way back to the hotel and got the club doctor to cut it off with a carving knife so I could get in the nightclub.
    “From what I can remember it was a good night.” And it turns out Julian wasn’t a much better room mate than Gazza.
    He confesses to scalding team mate Mark Ward with an iron so hot that bits of his skin were left behind.
    Julian suspects it was his reputation for being too aggressive on the pitch that cost him the chance of winning a senior England cap.
    Former England boss Glenn Hoddle had been in charge of Chelsea in 1995 when Julian was accused of stamping on the head of his player John Spencer during a match.
    Julian insists it was an accident.
    He says: “I remember John coming back on with a bandage and he said to me, ‘Did you mean it?’ I said, ‘Mean what?’
    “And he said, ‘Julian, I’ve got eight stitches in my head’, and I said, ‘If I meant it you’d have f***ing 28’.” The public outrage was so intense that even Julian’s daughters were affected.
    He says: “My kids got bullied at school. That crossed a line.
    “What I did on the football pitch shouldn’t interfere with my family life, they were six or seven years old.
    “It’s wrong. I went down to the school and sorted it out.”
    There are very few lines that are uncrossable for the West Ham stalwart. As far as he is concerned, John Hartson was unfortunate to have Sky TV cameras recording the Hammers training session when he kicked team mate Eyal Berkovic in the head in 1998.
    Julian says: “These things can happen. Players have a fist fight in training.
    “There were fisticuffs and people throwing punches in five-a-side. John regrets it, but unfortunately Sky was there.” He also accepts managers giving players the hairdryer treatment — a furious telling off — with Harry Redknapp showing a tougher side than the one viewers saw when he was on I’m A Celebrity in 2018.
    Julian says: “We came in, we’d got beat 4-0 by Southampton. Don Hutchison went, ‘Who wants salmon sandwiches after a game of football?’
    Physically sick
    “And Harry went, ‘F***ing salmon sandwiches’, and he just lugged them at the wall.
    “The managers back then threw pots of tea, cups of tea, stuff like that. It was a common thing.
    “These days you’d probably lose your job for that. But if you lose 4-0 you should be able to b*****k the players and they should be man enough to take it.”
    Unsurprisingly, Julian has little time for players rolling around after receiving the slightest touch, or being booked for thundering into tackles in the modern game.
    He says: “I remember playing against the Crazy Gang (Wimbledon FC) and we had a 21-man brawl.
    “It’s a passionate game. A lot of the passion has gone out of the game. Now you can get booked for using too much force.
    “To me, that’s the biggest load of b*****ks in the world.”
    Julian says he would have been “embarrassed” to have been floored by another player and would have got up as quickly as possible, even if he had been in agony.
    But in 1990 that proved to be a mistake when he went against the advice of a medical assistant and played in a game, despite carrying a serious knee injury.
    He lasted for just 38 minutes of the match and recalls: “When I done my knee the first time and I was told I was going to be out for 14 months I felt physically sick.
    “I could have threw up all over the surgeon.
    “I ended up bordering on being an alcoholic, I felt sorry for myself. I’m going down the pub drinking, going home, going down the pub drinking and doing it all over again.”
    A young Julian at Birmingham City in 1986Credit: BPM
    Julian was accused of stamping on the head of Chelsea player John Spencer during a match, aboveCredit: Sky
    A cheeky Sun Sport headline during Julian’s playing daysCredit: .
    In 1997 came a recurrence of the knee injury — and when Julian was ruled out for the rest of West Ham’s season, The Sun’s then Sports Editor Paul Ridley couldn’t resist writing Swollen Dicks Out as the headline.
    The injury led to Julian’s retire-ment aged just 31 a couple of years later, as well as permanent pain.
    He says: “Basically my legs are f***ed. It stops you doing everything. I can’t ride a bike. I can walk into town with my daughter, but I can’t go on long walks.”
    Julian, who was divorced from wife Kay in 2001, became a dad for the third time two and a half years ago when his partner Lisa gave birth to daughter Eliyanah Grace.
    He says of her arrival: “It was a shock because my partner was told she could never have children. But it was a good shock.” Julian says he never felt down about losing the routine of training, mainly because he hated running.
     Since his playing career ended he has tried dog breeding, owning a pub, playing pro golf and managing other football teams — until a few months ago he was assistant manager at Watford.
    But he admits he would prefer to be playing than standing on the touchline yelling at footballers.
    Even so, he insists he wouldn’t turn back the clock to escape that crippling injury.
    Read More on The Sun
    He says: “People say, ‘Would I change anything?’ but no, everything I got, I got through football. This might be the down side of that, but it is what it is.”

     Hammer Time: Me, West Ham And A Passion For The Shirt, by Julian Dicks, is published on Thursday.

    Since his playing days ended he has tried dog breeding, owning a pub, playing pro golf and managing — until a few months ago he was assistant manager at WatfordCredit: PA:Empics Sport
    Julian pictured at the pub he ran for a whileCredit: News Group Newspapers Ltd
    Hammer Time: Me, West Ham And A Passion For The Shirt, by Julian Dicks, is published on Thursday. More

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    How Luton Town and Coventry City have an embarrassing thing in common as they face off in £200m Prem battle

    THE biggest-money game in football isn’t the Champions League final for the top clubs in Europe – it is the one to get in to the Premier League.And on Saturday afternoon two teams who couldn’t be further removed from the glamour of Manchester City or Italy’s Inter Milan will battle to triumph in a match estimated to be worth more than £200million to the winner.
    Coventry City keep getting evicted from their troubled stadium
    If they win Premiership status, Luton Town will have to knock down one side of their dilapidated 118-year-old ground to meet top flight standardsCredit: Reuters
    Away fans have to enter Luton Town’s ground through Victorian terraced houses – with residents saying their homes shake when goals are scoredCredit: Damien McFadden
    Luton Town, who will have to knock down one side of their dilapidated 118-year-old ground to meet top flight standards, will face Coventry City, who keep getting evicted from their troubled stadium.
    If Luton win, they will be the first side to go from the non-league up to the Premier League. On the other hand, Coventry were just 15 minutes away from going out of business a decade ago because they didn’t have anywhere to play.
    As former Manchester United striker Mark Robins, 53, who manages Coventry, says: “It’s one for the romantics.”
    Premier League fans have been shocked by the prospect of watching the beautiful game at Luton’s Kenilworth Road. The turnstile to the cramped away end goes through Victorian terraced houses.
    READ MORE ON PREMIERSHIP PLAY-OFF
    Multi-millionaire stars such as Man City’s Erling Haaland will make their way to the tiny dressing rooms via a potholed car park and a door under a concrete bridge.
    This week the club’s chief executive, Gary Sweet, joked about the way in under people’s homes, saying: “Haaland isn’t going to walk through that entrance, he’ll go through the other s*** entrance we’ve got.”
    Coventry City’s star striker Viktor Gyokeres will be hoping to fire his side to the Premier LeagueCredit: PA
    Luton Town striker Carlton Morris’s goals helped the Hatters to third place in the Championship and a Playoff finalCredit: Getty
    Away fans hoping their section of the ground is going to be redeveloped will be disappointed.
    The club plans to knock down the neighbouring Bobbers Stand, containing executive boxes, and put up a temporary one in 14 weeks at a cost of £10million to fit in cameras and pundits.
    Most read in Football
    The headache faced by Coventry isn’t much better.
    Their stadium is owned by retail magnate Mike Ashley, 58, much hated by Newcastle United fans when he owned their club.
    Ashley, who isn’t part of Coventry’s football set-up, bought the Coventry Building Society Arena in November last year. He is now leasing it to the football club for five years.
    Whatever happens with the stadiums, fans of both sides will just be excited by the prospect of a return to the big time for two teams that were at their peak in the 1980s.
    Coventry pulled off one of the greatest FA Cup final shocks in 1987, beating Tottenham 3-2.
    A year later Luton defeated Arsenal by the same score­line in the League Cup final.
    The past two decades have been a struggle for survival for both clubs.
    Twenty years ago, Luton was taken over by chairman John Gurney, whose pie-in-the-sky plans included build­ing a Formula One racetrack around a 70,000-capacity stadium over the M1 motorway.
    He held a Pop Idol-type vote for a new manager, charging fans 50p to take part, and talked about merging with rivals Wimbledon.
    Coventry City manager Mark Robbins used to play for Man UtdCredit: Rex
    Luton Town manager Rob Edwards will be hoping to do the unthinkable by taking the Hatters up to the top flightCredit: Damien McFadden
    Even though the fans wrestled back control of the club from Gurney, their problems were far from over. In 2006 their then-manager Mike Newell promised to tackle a “bung scandal” in the game, which led to an investigation of the club’s dealings with players’ agents.
    Two years later, they were deducted ten points “for paying agents via a third party”, then docked a further 20 points for being in administration, when they had no money but those put in charge believed they had a chance of saving the business.
    They started the 2008-2009 season in the fourth tier with minus 30 points — then the worst penalty ever handed down by the Football Association. Their then-manager Mick Harford was unable to pre­vent relegation to non-league status.
    But former England striker Harford, 64, who played in Luton’s League Cup final, saw it as the moment the Bedfordshire club was reborn, because it was in the hands of devoted fans. He told The Sun: “I said to the players, this is the time the new Luton Town starts.”
    The club had so little money that the players trained on a public field where locals complained when balls hit their dogs.
    Midfielder Pelly Ruddock Mpanzu, 29, who has been with Luton since their non-league days, recall­ed: “We were on a dogs’ field with a few Portakabins.”
    He was part of the team that won promo­tion back into the football league in 2014 and will be the first player to climb up all the divisions with one club if Luton win today.
    Locals know how much Premier League action will mean to the team and the town.
    Coventry City were FA Cup winners in 1987Credit: Getty
    Luton Town won the League Cup in 1988Credit: Getty
    The stadium’s wooden boards that make up some of the stands rock when the fans roar.
     Musamoth Lucky, who lives in a housing asso­ciation property over the ground’s entrance, felt the walls shake when the team won the home clash that put them in the play-off final. She said with a smile: “My living room was vibrating.”
    The town council owns Luton’s Kenilworth Stadium and is considering plans for a new 20,000-capacity ground which would be owned by the club.
    All the shareholders are local businessmen and Luton Supporters’ Trust has a one per cent share.
    Kevin Harper, from the trust, says: “It will be sad to leave, but if we are to have any chance of competing in the Premier League we need a bigger stadium.”
    Coventry City appear to be a cautionary tale for any club thinking of a stadium upgrade.
    In 2001 there were plans for a 90,000-capacity ground with a retractable roof, but that was soon scaled back.
    In the top flight for 34 years until May 2001, rising debts from the new ground forced Coventry to sell their best players.
    Before the stadium was even finished, it was sold by the club in 2005 to property developers and rented back at a high cost.
    Coventry City super fan will hope to see his team back in the big timeCredit: PA
    It would be a dream for Luton Town supporters to be in the Premier LeagueCredit: Getty
    In 2013 the club was forced to ground share with Northampton Town following a rent row.
    Supporter Ian Davidson, 70, says: “I was told we were 15 minutes from going out of business before we went to Northampton.”
    The club have had points deduct­ed for going into administration and failing to fulfil fixtures due to the state of their pitch, which they used to share with Wasps rugby club. In 2017 they were relegated to lowly League Two, before climbing back up the leagues.
    Premier League status would be a much-needed boost for Luton. It is estimated that half a billion pounds has poured into Brighton since they made it into the world’s richest football league in 2017.
    Nearly a third of all children in Luton live in poverty, and its jobless rate of 8.5 per cent is almost twice the national average.
    Gary Sweet praised the local community, saying: “It’s an indus­trial town, tough, hard-working and kind-hearted. More is don­a­t­ed to charity than anywhere in the UK.”
    Neither Coventry nor Luton have splashed cash in the promotion push. Their wage bills are in the lowest three in the Championship.
    Gary claimed: “A couple of Championship clubs spent more on agents fees than we did on players.”

    For that reason their rise has been described as a fairytale.
    Mick Harford, who is in charge of recruitment at the club and is undergoing treatment for prostate cancer, concludes: “They should make a film out of it if we win.”
    Coventry fan Ian Davidson, 70, says: ‘I was told we were 15 minutes from going out of business before we went to Northampton’Credit: Supplied
    Luton Town supporter Kevin Harper says: ‘It will be sad to leave, but if we are to have any chance of competing in the Premier League we need a bigger stadium’Credit: Damien McFadden More

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    From Arsene Wenger to Jose Mourinho, the world’s sexiest football manager has been crowned – do you agree?

    MANCHESTER United may have fallen short of winning the league – but their manager Erik ten Hag has still trounced all rivals.The 53-year-old boss has been ranked the hottest manager of all time in a new survey, backed by science.
    Wag Nicola McClean gives her verdict on each fellaCredit: Getty
    Sports boffins at ticket site SeatPick used the geometric “golden ratio” theory of attractiveness to come up with their Sexiest Footie Bosses league table, with experts using AI to analyse their faces for sexiness.
    Their ratings also take into account managers’ net worth, as well as their height and the number of tweets referring to them as “sexy”.
    Dutchman ten Hag topped the table, scoring 7.78 out of ten in the sexiness stakes, with Arsenal gaffer Mikel Arteta, 41, bagging second place with a score of 7.35.
    Man City’s Pep Guardiola, 52 — who turned heads this week when his team demolished Real Madrid in the Champions League semi-final — shares third place with Chelsea’s former “Special One” Jose Mourinho, 60.
    Read More on Football
    Perhaps more surprising additions include ex-Arsenal boss Arsene Wenger, 73, and former Newcastle United manager and mullet fan Kevin Keegan, 72, who beat heart-throb Frank Lampard, 44, and Liverpool’s Jurgen Klopp, 55, to make it into the top ten.
    Here we list the top ten and their golden ratio score.
    And Wag Nicola McClean, wife of former footballer Tom Williams, gives her verdict on each fella.
    1. Erik ten Hag Man Utd, 7.78
    THE Red Devils leader is the full package – handsome, looks good in a suit and his managerial skills make him attractive.
    Most read in Football
    I can see why he topped the chart.
    Man Utd’s Erik ten Hag topped the chart with 7.78Credit: Getty
    I prefer men with hair but I get why women think he’s fit.
    He looks domineering, which is appealing too.
    2. Mikel Arteta Arsenal, 7.35
    I CAN’T say anything nice about Arsenal, they’re my least favourite team.
    But Mikel is the best looking manager.
    Mikel Arteta is the best looking managerCredit: Getty
    He is my type – dark and handsome.
    And it looks like he joined me in Turkey for those teeth. A great smile.
    3  . Pep Guardiola Man City, 7.07
    A MAN who makes ladies swoon, class Pep has it all – and I like his facial hair.
    Fans’ eyes will be glued to the pitch when his lads play the Champions League final, but I’m sure the ladies won’t be able to take theirs off him.
    The ladies won’t be able to take their eyes off Pep GuardiolaCredit: Getty
    3 . Jose Mourinho Roma, 7.07
    THE Special One is like Marmite but I love an arrogant, confident man.
    I could listen to his voice all day.
    Jose Mourinho is an arrogant, confident manCredit: Getty Images – Getty
    He’s the most intriguing of them all – and he’s my number one.
    5. Carlo Ancelotti Real Madrid, 7.02
    JUST no. Unless you want a rich sugar daddy, I have no idea how any woman could choose him.
    What is he even doing here?
    Carlo Ancelotti looks like a rich sugar daddyCredit: Kenny Ramsay
    He makes Keegan look like David Gandy.
    6. Steven Gerrard ex-Aston Villa, 6.77
    I LOVE Gerrard. His wife Alex is one of the best Wags ever too.
    Any bloke whose wife loves dancing on tables must have good banter, which is also very attractive.
    Steven Gerrard has good banter which is attractiveCredit: Getty
    7. Arsene Wenger ex-Arsenal, 6.76
    I DON’T like Arsenal and I don’t like Arsene. He’s grumpy, which is unattractive.
    The stress of managing Arsenal has aged him.
    The stress of managing Arsenal has aged Arsene WengerCredit: PA:Press Association
    A bit of Botox wouldn’t go amiss, either.
    8. David Moyes West Ham, 6.46
    HE manages my team and when we go to matches he is very entertaining.
    He is passionate on the sidelines and not afraid to question the referees.
    David Moyes is passionate on the sidelines and not afraid to question the refereesCredit: Getty
    Is he good looking? No.
    But he has a lot going for him and is one of my favourites.
    9. Rafael Benitez ex-Everton, 6.24
    HOW on earth has this guy made it?
    There is nothing attractive about the ex-Everton and Liverpool boss. I’m speechless.
    There is nothing attractive about Rafael BenitezCredit: Getty
    It really shows that beauty is in the eye of the beholder if Rafael is in the top ten and Liverpool’s Jurgen Klopp isn’t.

    10. Kevin Keegan ex-Newcastle, 5.60
    I AM seriously shocked – but he did make the hideous mullet famous back in the day so he deserves a medal for that.
    I’d give him an eight out of ten for nostalgia, and in my fantasy fitties league he’s above Wenger and Benitez.
    Kevin Keegan made the hideous mullet famous back in the dayCredit: PA:Press Association More