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The human rights record of its funder, Saudi Arabia, may be the least of the new tour’s challenges when it comes to getting on American television.For the Saudi-backed upstart LIV Golf tour, the strategy for luring top golfers like Phil Mickelson and Dustin Johnson away from the prestige and stability of the PGA Tour was simple: Offer cash, and lots of it.The arrival of the new tour and the defection of PGA Tour stars were major disruptions in what has been a stable and even staid sport. But when the first LIV event was finally held outside London last weekend after months of anticipation, it was not shown on television in the United States. And it’s unlikely that any American network will be broadcasting LIV events anytime soon.The reason boils down to this: The networks are happy airing the PGA Tour.“We are positioned as the home of golf in this country,” said Pete Bevacqua, the chairman of the NBC Sports, which shows by far the most golf in the United States. “We are not only satisfied where we are, but unbelievably pleased where we are.”Some golfers couldn’t resist the pull of the new tour, whose events are shorter than the PGA Tour’s (three days instead of four) and offer huge payouts, with individual winners receiving $4 million and the members of winning teams sharing $3 million, far more than most PGA Tour events. Even last-place finishers get $120,000; PGA Tour players who don’t make the cut after two rounds get nothing.Charl Schwartzel of South Africa won $4 million for winning the inaugural LIV Golf tournament. He pocketed another $750,000 because his team won the team competition.Alastair Grant/Associated PressBut the LIV tour got nowhere with those who might have aired its events in the United States. Representatives for LIV Golf spoke with most American broadcasters, but did not have substantive discussions about a media rights agreement with any of them, according to people familiar with those discussions. LIV broached the idea of buying time to show the London tournament on Fox — an inversion of the normal business relationship, where the media company pays the sports organization to show its event — but discussions did not go far.In the end, the London tournament was not on American broadcast TV or popular sports streaming platforms such as Peacock and ESPN+. Instead, golf fans could watch it on the streaming service DAZN, YouTube, Facebook or LIV Golf’s website, without commercials.Limited viewership numbers suggest not many of them did. The final round of the London event attracted an average of 68,761 viewers on YouTube and fewer than 5,000 on Facebook, according to Apex Marketing, a sports and entertainment analytics firm. On the same weekend, 812,000 viewers watched the final round of the PGA Tour’s Canadian Open on Golf Channel, and 2.78 million watched when coverage switched over to CBS.The absence of a media rights agreement would normally threaten the survival of a new sports league. But LIV Golf is not a commercial entity with a profit imperative. It is bankrolled by Saudi Arabia’s sovereign wealth fund and part of a larger effort by the kingdom to improve its image around the world. Players who have joined the LIV tour have been accused of helping to “sportswash” Saudi Arabia’s record of human rights abuses, including the killing of the journalist Jamal Khashoggi.LIV did not respond to a request for comment.But NBC and other broadcast networks have a long list of reasons other than reputational damage to steer clear of the new venture.LIV’s main barrier to entry in the United States is that most major media companies are deeply invested in the success of its competitor, the PGA Tour. NBC, CBS and ESPN are collectively in the first year of a nine-year, $6 billion-plus agreement to show the PGA Tour in the United States, while Warner Bros. Discovery (which owns TNT and TBS) is paying the PGA Tour $2 billion to show the tour worldwide.The media companies are not contractually restricted from showing LIV, according to the people familiar with the deals, who spoke on condition of anonymity to discuss private agreements. But they believe that doing so would draw attention away from the tour on which they are spending billions.Fox, which has a history of risk-taking in sports (it is currently investing in spring football), might seem like a good candidate to team up with LIV, but Fox does not televise any golf, and that is by design. The network had the rights to broadcast the U.S. Open through 2026, but paid money to give up those rights to NBC.Even if networks wanted to take a chance on LIV Golf, the logistical challenges would be significant. Golf monopolizes entire weekends throughout the year and is more expensive to produce than arena- and stadium-based sports. (Golf presents a particularly difficult hurdle for Fox, which rarely puts sports on its streaming service, Tubi, meaning it is difficult to show golf when schedules collide.)Phil Mickelson at the LIV Golf tournament near London. The winner of 45 PGA Tour events, he was suspended by the PGA Tour after announcing he would play on the LIV tour.Paul Childs/ReutersLIV Golf also did not have any stars on board until recently, and it is not clear whether it will attract enough top golfers to make its events attractive to fans. Questions about the tour’s backing have been uncomfortable for those who have joined.“I would ask any player who has left or any player who would ever consider leaving, ‘Have you ever had to apologize for being a member of the PGA Tour?’” Jay Monahan, the commissioner of the PGA Tour, said in a televised interview Sunday.Players who have signed contracts with LIV have been booted from the PGA Tour, though that could soon become the subject of litigation. Players have also been dropped by sponsors, either because of the association with Saudi Arabia or because companies don’t want to support golfers competing on a tour few are watching.A Quick Guide to the LIV Golf SeriesCard 1 of 6A new series. More