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    How Will Jay Monahan of the PGA Tour and Yasir al-Rumayyan Work Together?

    The stunning golf merger announced last week has raised many questions, and one big one is how will the Saudi wealth fund boss and the tour commissioner manage to work together?After more than a year of high-stakes jockeying and long-distance accusations, Jay Monahan and Yasir al-Rumayyan finally met in May, an arranged blind date in some Venice cafe or hotel.Now the oddest of bedfellows will attempt to remake the future of professional golf and repair the damage done by a yearlong civil war they had once waged against each other.The 53-year-olds in charge could not be more different: Monahan, the American commissioner of the PGA Tour since 2017, and al-Rumayyan, the trusted confidant of Saudi Arabia’s Crown Prince Mohammed bin Salman and overseer of his country’s massive Public Investment Fund.It is that fund, claiming to be worth somewhere close to $700 billion, that bought its way into golf last Tuesday. It ended a sniping, court-complicated fight between the PGA’s American and European tours and the Saudi-backed LIV Golf tour. It instantly solved the PGA Tour’s financial struggles.Now al-Rumayyan will be chairman of this entity. Monahan will be his chief executive. And among the many complex questions this raises is one of internal logistics. How will this unlikely duo manage — manage the game of golf, both on the course and off it, and manage to get along?“Money can change everything,” the legendary golfer Gary Player said in an email exchange. “And all we can do now is hope the outcome moving forward is positive for all.”Monahan has deep New England roots and a background in sports marketing. His leadership style is as hushed as a golf crowd awaiting a winning putt.“I enjoy all forms of human interaction,” he told Golf Digest in 2017. “Talking with people, listening to them, often just observing them. Even unpleasant people, I enjoy discovering what makes them tick. It’s sort of a requirement of the job I’m in now because the range of people is so broad, their situations so dynamic. Their needs and goals can be material, but it’s the human interaction that gets us there.”Al-Rumayyan, the cash-carrying disrupter with a deep passion for golf, is a stern test for Monahan’s people skills. Certainly his “needs and goals” are material.While al-Rumayyan will hold just one of the (now) 11 seats on the PGA Tour board of directors, he and the wealth fund have the exclusive right to invest in the new entity. That means they control the finances, and they plan to pump in billions of dollars.Yasir al-Rumayyan and Monahan sat side by side during an appearance on CNBC.CNBCIn his only public appearance since the merger was announced last week, a televised consummation on CNBC where the two sat chummily side by side, al-Rumayyan said he would let Monahan lead the operation.The “voting system” and the majority of the board, he noted, “is not going to be with us.”But al-Rumayyan’s very presence — and the deal itself, for now only a framework that could take months to formalize — is a heavy reminder that money can trump it all.“The Saudis will want to dominate this,” said James M. Dorsey, adjunct senior fellow at the S. Rajaratnam School for International Studies in Singapore. “They don’t like to play second fiddle. And they believe, not without reason, that money talks.”What kind of takeover leader al-Rumayyan will become is unclear. His PIF portfolio is massive, and he chairs dozens of state-owned firms, including the oil giant Saudi Aramco and the mining firm Ma’aden. He largely lets executive teams run them as they see fit.But the relationship with Newcastle United, the English soccer team, might provide the best clues for golf.The PIF bought an 80 percent share of Newcastle United in 2021. Fans of the English club immediately welcomed the ownership change, as the prospect of on-field success overrode hard questions. Infused with PIF money, doled out by al-Rumayyan, Newcastle has surged toward the top of the English Premier League.At Newcastle, he has left day-to-day decisions to others, though he has quickly approved expenditures for talent upgrades and has not been invisible.He shows up to matches on occasion. (Compare that with mostly absentee ownership of Manchester City by Sheikh Mansour bin Zayed al-Nahyan of the United Arab Emirates, who made news on Saturday by going to the team’s Champions League final.) He has kicked the ball around the team’s field and been photographed in the dressing room.Al-Rumayyan with the Newcastle players, coaching staff and families after they qualified for the Champions League.Scott Heppell/ReutersYet al-Rumayyan is more passionate about golf. Around LIV, his pet project, he is known as H.E., for His Excellency, and has been a considerable public presence. At last year’s LIV event in Bedminster, N.J., al-Rumayyan hobnobbed with former President Donald J. Trump, the course’s owner. For a time, al-Rumayyan wore a “Make America Great Again” cap.But most do not expect him to be an overtly public presence in golf or a familiar figure around the trophy ceremonies. Part of it is his portfolio; he has plenty of other business responsibilities.“How much time does he have to allocate?” Dorsey said. “This is a man at the top of an empire. He oversees a vast array of things. I think you’ll see a lot of his lieutenants and not a lot of him, at least once this settles down.”Part of it is Saudi culture; he has to “walk a fine line,” according to Kristian Ulrichsen, a fellow for the Middle East at Rice University’s Baker Institute for Public Policy, given the autocratic leadership of Prince Mohammed.“If you seem to be too big, and you seem to be Mr. Saudi Arabia, bin Salman doesn’t take well to people stepping on his toes,” Ulrichsen said. “But we’ve also seen that al-Rumayyan is probably the most trusted and most competent member of his inner circle.”Al-Rumayyan was a little-known banking executive in 2015, when King Abdullah died. Power consolidated around Prince Mohammed, who soon started Vision 2030, an ambitious makeover for Saudi Arabia and its reputation. Part of that involved building the PIF as a diversifying vehicle for growing global capital, financially and culturally.At last year’s LIV event in New Jersey, al-Rumayyan hobnobbed with former President Donald J. Trump.Doug Mills/The New York TimesPrince Mohammed, looking to flush out the aging elite that he felt limited the country’s ambitions — locking up and abusing hundreds of them — handed responsibility of the fund to al-Rumayyan.Continued human rights violations and the murder of the journalist Jamal Khashoggi in 2018, on orders, the Central Intelligence Agency has said, from Prince Mohammed, have made the Saudis global pariahs.But under al-Rumayyan’s direction, the investment fund grew exponentially.Investment in sports, in particular, has proved an effective reputation launderer that some call sportswashing. The culmination of that effort may be the takeover of golf, announced the same week Secretary of State Antony J. Blinken visited Prince Mohammed in Saudi Arabia.“This was part of establishing Saudi Arabia on the global stage,” Ulrichsen said of the Saudi push into international sports. “And in this case, it shows that Saudi Arabia is welcome again at the highest kind of table in the United States, especially after what happened post-2018. That period of isolation is now definitely over.”For Saudis, the golf deal is more a global news event than a national one. Wednesday’s front page of Arriyadiyah, the kingdom’s top sports daily, was dominated by the news of the French soccer player Karim Benzema moving to Jeddah-based Al-Ittihad, the latest prize for the top Saudi league, which already attracted Cristiano Ronaldo, among others. The announcement of the golf merger was nowhere to be found in any of the paper’s pages for that day, and merited only a brief mention on Page 11 on Thursday.But al-Rumayyan is on a one-man mission to use golf for Saudi benefit. He helped establish the Saudi Golf Federation and the Saudi Golf Company, founded in 2019 to promote the game in the country.One uncertainty is the long-term role of Monahan as chief executive. Tax records obtained by ProPublica show that he was paid $14 million in salary in 2021 for his role as PGA Tour commissioner. He spent most of 2022 and early 2023 trying to fend off LIV through insults and lawsuits.That litigation will be withdrawn, saving the cash-poor PGA Tour money while shielding al-Rumayyan and the wealth fund from depositions and discovery.Was it all gamesmanship that can be forgiven now? Or might al-Rumayyan work behind the scenes to find a leader more aligned with his goals?Monahan wants golf fans, sponsors and his own players to resist the reflexive, collective wince at this new arrangement, painted by many as a money-over-morals transaction, and to think of where global golf can be in 10 years.One uncertainty is the long-term role of Monahan as chief executive.Eric Risberg/Associated PressIt most likely depends on whatever al-Rumayyan wants.It could be mere tweaks in payouts, schedules and formats to lift a sagging, traditional enterprise — the way he has handled Newcastle. Or it could be an overhaul. A possible comparison, without ties to the PIF, is the way international cricket introduced Twenty20 to counter dragging, multiday contests with something shorter, livelier and more consumable, which is similar to what LIV has tried to do.For someone like Player, 87, a nine-time major tournament winner from South Africa, the hope is broad, global growth, not just on the PGA Tour.“The women’s game and the weekend golfer should not be forgotten with all this money pouring in,” he said. “Allow the ladies to earn a better living. Use the money to make golf accessible for the masses. Let’s make it a point to share this new era to all who love our sport.”At the heart of all the possibilities, for now, is the relationship between two men — an impossibly rich backer from Saudi Arabia and a tradition-rich sports executive from Massachusetts.“We just sat down, him and I, in Venice for about two hours, trying to understand each other,” al-Rumayyan said. “He talked about his aspirations, his life. I did the same. Even my family was with me in Venice. We had a lunch with a big group of people. The understanding and the positive thinking is what really unites us in growing the game of golf. The passion that we have, both of us, is what really cemented this kind of agreement.”Springtime in Venice has a way of sparking such enchantment.Skeptics may point out that Venice is a series of islands and an easy place to lose your sense of direction. Cynics might note that it is sinking.Ahmed Al Omran More

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    Saudi Arabia’s LIV Golf Deal Is a Triumph That Transcends Sports

    The deal to merge LIV Golf with the PGA Tour is a big win for the oil-rich kingdom, headlining a banner week that also includes a visit from the American secretary of state.There was no shortage of unpleasant things that the commissioner of the top U.S. golf circuit, the PGA Tour, said about Saudi Arabia when an upstart league backed by the oil-rich kingdom began recruiting his high-profile players.The commissioner, Jay Monahan, lamented a “foreign monarchy that is spending billions of dollars in an attempt to buy the game of golf.” He sniped at players who left for the new league, called LIV Golf, hinting at the stain that the Saudi government’s human rights violations would leave on them.But on Tuesday, he sat down next to the head of Saudi Arabia’s sovereign wealth fund — both smiling jovially — for a television interview to announce that the PGA Tour and LIV Golf were forming what promises to be a lucrative partnership.“I recognize that people are going to call me a hypocrite,” Mr. Monahan said later the same day. “But circumstances do change.”The deal, if it goes forward, represents an enormous victory for Saudi Arabia and its de facto leader, Crown Prince Mohammed bin Salman, in the country’s bid to become a major player in global sports, giving the kingdom considerable sway over the game of golf. But the significance of the moment transcends sports as Saudi Arabia under Prince Mohammed seeks greater political influence in the Middle East and beyond.Over the past weeks, the country has seen a flurry of diplomatic activity, and some successes, including the opening of an embassy of its longtime regional rival, Iran, as the two countries move toward restoring normal relations.Jay Monahan, commissioner of the PGA Tour, center, without a cap. “I recognize that people are going to call me a hypocrite,” he said, referring to the deal with LIV. “But circumstances do change.”Gregory Shamus/Getty ImagesAnd the golf deal is only the capstone of a busy week in which Prince Mohammed is also hosting the visiting U.S. secretary of state, Antony Blinken, who represents another once-vocal critic of the kingdom, President Biden. On the campaign trail in 2020, Mr. Biden pledged to make Saudi Arabia a “pariah” state over the murder of Washington Post columnist Jamal Khashoggi, and other human rights violations.“I’m not going to lie. This is a moment that a lot of us are relishing,” Prince Talal Al Faisal, a Saudi businessman and royal family member, said in an interview. Like many Saudis, the prince said that he felt the stream of negative news coverage about his country was often unfair or inaccurate.“It gets to a point where you think to yourself, OK, this is hopeless,” he said. “And a moment like this makes you think, ‘Hang on, well, if you try hard enough, you eventually get your way.’”Five years ago, this moment would have seemed virtually impossible.In 2018, Saudi agents murdered and dismembered Mr. Khashoggi, a Saudi exile who had fled to the United States, in the kingdom’s consulate in Istanbul. The international condemnation was sharp, and for a brief time, it seemed like Prince Mohammed was facing isolation on the world stage.An American intelligence assessment determined that the crown prince had likely ordered the killing, a charge he has repeatedly denied.The murder was the peak of a broader crackdown on dissent in Saudi Arabia that continues today. But the icy mood did not last long.Within months, American and European chief executives who had canceled their appearances at conferences in the kingdom quietly returned. Prince Mohammed told visitors that he was determined to forge ahead with his plan to diversify the conservative Islamic kingdom’s economy and open it up socially.Foreign leaders began returning for visits. Saudi Arabia’s sovereign wealth fund, which oversees about $650 billion in assets, continued to roll out high-profile investments around the world, such as LIV Golf.As Prince Talal notes, “We are, like it or not, central to a lot of the things that happen across the globe.”Saudi Arabia’s attempts to enter the world of golf had included an earlier approach to the PGA Tour about starting a partnership. But that approach was rebuffed, and it was only after the introduction of the rival LIV Golf last year — which provoked a bruising legal battle and eventually a series of secret meetings between PGA Tour leaders and Saudi officials — that Mr. Monahan and his lieutenants came around.Saudis have grown accustomed to seeing their former critics reversing course.In 2018, after Mr. Khashoggi’s murder, Senator Lindsey Graham, Republican of South Carolina, called Prince Mohammed “toxic” and a “wrecking ball,” vowing that he would never visit Saudi Arabia “as long as this guy is in charge.” Yet in April, Mr. Graham traveled to the Saudi capital, Riyadh, and was photographed grinning with Prince Mohammed.“Things in Saudi Arabia are changing very quickly for the better,” he told ABC after his visit. “His vision for the country economically is transformative.”Indeed, in the span of five years, Prince Mohammed has made serious strides toward diversifying the oil-dependent economy, investing in mining, tourism and entertainment. Under him, the country ended a ban on women driving, significantly loosened gender segregation and even promoted electronic music raves in the desert, ripping apart ideas about what was possible in the kingdom.“Keeping up with Saudi Arabia is not only tough for non-Saudis but for Saudis themselves,” said Bader Al-Saif, assistant professor of history at Kuwait University. “This shock-and-awe approach hopes to deliver faster results than those delivered in previous waves in Saudi history,” he added.Secretary of State Antony Blinken and Crown Prince Mohammed bin Salman in Jeddah, Saudi Arabia, on Wednesday.Bandar Algaloud/Saudi Royal Court, via ReutersDuring Mr. Blinken’s visit to the kingdom this week, he will attend a gathering of a global coalition to counter the terrorist group Islamic State. For Prince Mohammed, this summit represents another chance to demonstrate his leadership.He has been keen to hedge against Saudi Arabia’s past dependence on the United States, its main security guarantor.“The relationship now looks more like the way the U.S. relates to some European partners,” said Hussein Ibish, a senior resident scholar at the Arab Gulf States Institute in Washington. “Security cooperation is key and maintained by both sides, but the Saudis are flexing their muscles in an effort to become a regional and international actor of significance in a world in which power is diffused, and the U.S. picks its battles much more cautiously.”Just days before Mr. Blinken’s arrival on Tuesday, Prince Mohammed welcomed the Venezuelan president, Nicolás Maduro, for a visit. Next week, the Saudi Ministry of Investment will host a major gathering of Arab and Chinese businesspeople.And, at least for a few days, the kingdom can continue to bask in the glow of its golf victory.The head of the Saudi sovereign wealth fund, Yasir al-Rumayyan, will also head the board of the new golf entity, though the PGA Tour will hold a majority of the board seats. The wealth fund has the exclusive right to invest in the new company going forward, opening the door for it to increase its stake in the years ahead.The deal protects Mr. al-Rumayyan, a golf aficionado, from the prospect of being deposed and scrutinized in American courtrooms, a risk that had loomed over him during the legal battles that the PGA Tour and LIV golf fought before their deal.Yasir al-Rumayyan, head of the Saudi sovereign wealth fund, is also chairman of the English soccer club Newcastle United.Scott Heppell/ReutersThe sovereign wealth fund has also managed to achieve quick results for its investment in the English soccer club Newcastle United, which qualified for the UEFA Champions League just 18 months after it was purchased.Critics have accused Saudi Arabia of using its spending power in sports to distract from its poor human rights record, allegations that Saudi officials have rejected.During his meeting with Prince Mohammed on Tuesday, Mr. Blinken “emphasized that our bilateral relationship is strengthened by progress on human rights,” Matthew Miller, a State Department spokesman, said.But for Saudis whose family members remain in prison, targeted in the crackdown, such words offer little comfort.Abdullah al-Qahtani, a dual Saudi American citizen, has not heard from his father, Mohammed al-Qahtani, since October, when he disappeared shortly before he was scheduled to be released from a Saudi prison. He had been serving a 10-year prison sentence in relation to starting a human rights organization.A handout picture provided by the family of Mohammed al-Qahtani, who disappeared shortly before he was to be released from a Saudi prison where he was serving a 10-year sentence in relation to starting a human rights organization.Family of Mohammed al-Qahtani, via Agence France-Presse“It’s getting to the point where all the doors are shutting in our faces,’ the younger Mr. al-Qahtani said on Tuesday, during a virtual news conference. “What I want is to bring his issue to light, because they have to know. I know Secretary Blinken is going to be in Saudi. He has to bring up my dad’s situation.”Alan Blinder More

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    The Major Players Behind LIV Golf: From Trump to the Crown Prince

    Diagram of the major investors, fixers and political allies and patrons that are connected to LIV Golf. Public Investment Fund Trump World Performance54 LIV Golfers PLUS 45 OTHERS CONSULTANTS McKinsey & Company Public Investment Fund Quinn Emanuel Urquhart & Sullivan White & Case M. Klein & Company Crown Prince Mohammed bin Salman Majed al-Sorour Newcastle […] More

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    PGA Tour Can Depose Saudi Wealth Fund’s Leader, Judge Rules

    The decision in a case involving the LIV Golf series could reveal details of the operations of Saudi Arabia’s Public Investment Fund.A federal magistrate judge has ruled that the leader of Saudi Arabia’s sovereign wealth fund, which has bankrolled the new LIV Golf series, must sit for a deposition by lawyers for the PGA Tour who sought his testimony as part of the tangle of litigation involving the sport-splitting circuit.The decision, released on Thursday night in California after an interim legal skirmish that dealt with questions of sovereign immunity and the reach of Saudi law, could reveal details of the wealth fund’s operations and the power of its governor, Yasir al-Rumayyan, over its investments abroad.The wealth fund is expected to ask a federal judge in San Jose, Calif., to review the decision by the magistrate judge, Susan van Keulen, who is helping oversee the bitter legal clash between the PGA Tour and LIV Golf.In her 58-page ruling, portions of which were redacted in the version that became public late Thursday as the sides jousted about its confidentiality, van Keulen wrote that it was “plain” that the wealth fund was “not a mere investor in LIV.”Instead, the judge wrote, the wealth fund was “the moving force behind the founding, funding, oversight and operation of LIV.” Al-Rumayyan, she wrote elsewhere in her order, “was personally involved in and himself carried out many” of the wealth fund’s activities to create and develop LIV.A Guide to the LIV Golf SeriesCard 1 of 7A new series. More

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    Saudi Sponsorship Catches Women’s World Cup Hosts by Surprise

    Officials from Australia and New Zealand were blindsided by reports that FIFA would make Saudi Arabia’s tourism authority a partner for the tournament.MELBOURNE, Australia — Before their presence was first permitted by an easing of government restrictions in 2018, women in Saudi Arabia who slipped inside public stadiums to watch soccer games risked being arrested. So published news reports this week that the kingdom, via its Visit Saudi tourism brand, had reached a deal with world soccer’s governing body to become a prominent sponsor of this year’s Women’s World Cup were met on Wednesday with a sense of startled dismay.Players, fans and supporters of the tournament, the largest women’s sporting event ever held in Australia and New Zealand, scrambled to understand what to them appeared an uneasy corporate marriage between Saudi Arabia and FIFA, world soccer’s global governing body. And local World Cup organizers, blindsided by the news, were demanding an explanation.“We are very disappointed that Football Australia were not consulted on this matter prior to any decision being made,” a spokeswoman for Football Australia, the country’s governing body for soccer, said in a statement. Football Australia said its leaders, and those of its World Cup partner, New Zealand Football, “have jointly written to FIFA to urgently clarify the situation.”FIFA did not respond to messages seeking comment. A representative of the Saudi Tourism Authority did not immediately respond to a similar request.Others, particularly in Australia, saw little to clarify. They suggested a Visit Saudi sponsorship for a women’s championship was just the latest example of what critics have described as an effort by a government to use money to finance the kind of reputation-cleansing efforts derided as “sportswashing,” and of FIFA’s willingness to be an active partner.“Saudi Arabia sponsoring a global women’s sporting event is like Exxon sponsoring COP28 or McDonald’s a healthy eating or anti-obesity symposium,” said Craig Foster, a former captain of Australia’s men’s soccer team whose human rights advocacy has at times made him a vocal critic of FIFA. “It is perfectly in line with FIFA’s thirst for money at any cost and complete disregard for its human rights policy, let alone principles.”Lionel Messi and Cristiano Ronaldo during an exhibition match in Riyadh last month. Messi has a contract with Saudi Arabia’s tourism authority, and Ronaldo recently signed with a Saudi club.Franck Fife/Agence France-Presse — Getty ImagesWhen it came to FIFA, Foster added, “concepts like gender equality are only as durable as the amount of money received from abusing companies or countries, and inevitably, money wins.”Others, however, said Saudi sponsorships in sports like soccer, golf, boxing and wrestling, along with its investments in business, entertainment and the arts and an expansion of opportunities for women across society, represent a broader push by the Saudi government to diversify its oil-dependent economy and boost its importance on the world stage.“It’s part of a far larger strategy, across various sports, irrespective of gender, which is designed to, as Saudi Arabia wants to do with everything, make it the regional center of gravity,” said James M. Dorsey, a scholar at the National University of Singapore’s Middle East Institute.“Yes, it is about image, but it’s about positioning the kingdom as a powerhouse,” he added.In the last five years, Saudi Arabia has emerged as a key power player in soccer, cultivating a close relationship with the FIFA president, Gianni Infantino, and investing billions in events, programs and partnerships (as well as in the acquisition of a Premier League soccer team). FIFA, meanwhile, has sought to increase investment in the women’s game, which despite its growth continues to receive a fraction of the financial support that underwrites the men’s game.At the same time, led by its powerful crown prince, Mohammed bin Salman, Saudi Arabia has sought to burnish its reputation as the kind of country one might associate with major global sporting events, and where Lionel Messi might choose to vacation, rather than as a conservative monarchy that murders dissidents, according to United States intelligence, and imprisons citizens for their activity on social media.“There is an evident desire by the elite, very much driven by Mohammed bin Salman, to exact an enormous kind of cultural revolution in a really short time frame,” said David B. Roberts, a scholar of the region at King’s College London. “At the same time, you have qualitative changes that no one thought remotely plausible or possible, with the comparative or significant emancipation of women as independent economic actors in the kingdom.”Women were not allowed to attend soccer games in Saudi Arabia until 2018. But empowered by an easing of restrictions across public life, they attended World Cup matches in Qatar by the thousands.Luca Bruno/Associated PressWinning over women’s soccer players and fans, and Australians, may be more difficult. Sydney, which has had a surging demand for tickets to the World Cup, is home to some of the world’s largest L.G.B.T.Q. pride events, including a three-week Mardi Gras festival, and some of the tournament’s most prominent players, including Sam Kerr, the captain of Australia’s women’s team, and her girlfriend, the United States midfielder Kristie Mewis, are gay.L.G.B.T.Q. people in Saudi Arabia, as in many other parts of the Middle East, face discrimination and potentially arrest and prosecution.“If these reports are true, they are deeply perplexing,” said Moya Dodd, a former vice-captain of Australia’s team who was from 2013 to 2017 among the first women to appear in FIFA’s governing board. “If FIFA is planning to take money to tell L.G.B.T.Q.+ fans and players to ‘Visit Saudi,’ it’s hard to see how this could pass responsible business principles, let alone meet FIFA’s own human rights obligations and policies,” Dodd added. More

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    Confidential Records Show a Saudi Golf Tour Built on Far-Fetched Assumptions

    McKinsey documents suggest the Saudi league is far off-track for success. Experts say the analysis shows it was never just about profits.Early in 2021, consultants working for Saudi Arabia’s sovereign wealth fund studied an audacious idea: The desert kingdom wanted to become the world leader in the hidebound realm of men’s professional golf.If the idea seemed unlikely, records show that the benchmarks for success bordered on the fantastical. A new Saudi league would need to sign each of the world’s top 12 golfers, attract sponsors to an unproven product and land television deals for a sport with declining viewership — all without significant retaliation from the PGA Tour it would be plundering.The proposal, code-named Project Wedge, came together as Saudi officials worked to repair the kingdom’s reputation abroad, which hit a low after the 2018 assassination of the Washington Post columnist Jamal Khashoggi by Saudi agents. The plan was the foundation for what became LIV Golf, the series whose debut this year provoked accusations that Saudi Arabia was trying to sanitize its human rights record with its deep pockets, former President Donald J. Trump’s country clubs and a handful of big-name golfers. Some of those golfers have publicly played down Saudi abuses, as has Mr. Trump.The league’s promoters say they are trying to revitalize the sport and build a profitable league. But hundreds of pages of confidential documents obtained by The New York Times show that Saudi officials were told that they faced steep challenges. They were breaking into a sport with a dwindling, aging fan base — if one with plenty of wealthy and influential members — and even if they succeeded, the profits would be a relative pittance for one of the world’s richest sovereign wealth funds. Experts say that these make clear that Saudi Arabia, with a golf investment of least $2 billion, has aspirations beyond the financial.An unidentified man trying to hold back the press as Saudi investigators arrived at the Saudi consulate in Istanbul in April 2019 amid a growing international backlash to the disappearance of Jamal Khashoggi.Chris Mcgrath/Getty Images“The margins might be thin, but that doesn’t really matter,” said Simon Chadwick, a professor of sport and geopolitical economy at Skema Business School in Paris. “Because subsequently you’re establishing the legitimacy of Saudi Arabia — not just as an event host or a sporting powerhouse, but legitimate in the eyes of decision makers and governments around the world.”The documents represent the most complete account to date of the financial assumptions underpinning LIV Golf. One of the most significant was prepared by consultants with McKinsey & Company, which has advised the kingdom’s leaders since the 1970s. McKinsey, which has worked to raise the stature of authoritarian governments around the world, was key to Vision 2030, Crown Prince Mohammed bin Salman’s plan to diversify the kingdom’s economy and turn it into a powerful global investor. Worldwide sports have become a pillar in that plan, with Saudi officials even discussing the possibility of someday hosting the World Cup.McKinsey, which declined to comment, analyzed the finances of a potential golf league, but pointedly said in its report that it was not examining whether it was a strategically viable idea. And many of Saudi Arabia’s rosy assumptions, McKinsey added, “have been taken for granted and not been challenged in our assessment.”Indeed, LIV Golf appears far from meeting the goals that the Project Wedge documents laid out. After an inaugural season that cost in excess of $750 million, the league has not announced major broadcasting or sponsorship deals. And its hopes for a surrender by, or an armistice with, the PGA Tour have instead collapsed into an acrimonious court battle.Mr. Trump with Yasir Al-Rumayyan, the governor of Saudi Arabia’s Public Investment Fund, right, at a LIV tournament at Trump National Golf Club Bedminster in July.Seth Wenig/Associated PressMoreover, the league is nowhere near having signed all of the elite players who Saudi advisers said were required for success. In one presentation slide, as McKinsey projected one of its more optimistic financial forecasts, the participation of Tiger Woods, Phil Mickelson and Rory McIlroy — who have combined to win 25 major championships — was included under the headline “What you need to believe.”Of those stars, only Mr. Mickelson joined LIV, with a deal that is reportedly worth at least $200 million.Mr. Woods, with his ability to attract fans and sponsors, was seen as essential. Even though the league offered Mr. Woods a long-term plan that could have made him “in the neighborhood” of $700 million to $800 million, according to Greg Norman, LIV’s chief executive, the league has found Mr. Woods to be one of its greatest public antagonists.“I don’t know what their end game is,” Mr. Woods said of LIV last month in the Bahamas, where he was hosting a tournament on the PGA Tour schedule. Mr. Woods acknowledged that the PGA Tour “can’t compete dollar for dollar” with the Saudis, but he said that “an endless pit of money” was not a surefire means to “create legacies.”Saudi soccer fans celebrating during a World Cup match against Argentina in Qatar last month. Worldwide sports have become a pillar in the plan to raise Saudi Arabia’s global stature.Tasneem Alsultan for The New York TimesNot long after Mr. Woods spoke, LIV announced details for several of the 14 tournaments it expects to be the proving grounds for $405 million in prize money next year, in addition to the guaranteed payouts it has promised players. It has said it will release its full schedule “in the coming weeks.”The season will unfold as LIV’s business evolves toward its planned franchise model. Although professional golf has some signature team events like the Ryder Cup, the PGA Tour generally relies on players competing for themselves. LIV, whose music-blasting gatherings feel little like traditional tournaments, is betting that fans will prefer to watch a dozen four-player teams competing against each other.“LIV has repeatedly made clear that our stakeholders take a long-term approach to our business model,” Jonathan Grella, a spokesman for LIV, said in a statement. “Despite the many obstacles put in our path by the PGA Tour, we’re delighted with the success of our beta test year. And we’re confident that over the next few seasons, the remaining pieces of our business model will come to fruition as planned. Our business plan is built upon a path to profitability. We have a nice, long runway and we’re taking off.”Prince Mohammed, the kingdom’s 37-year-old de facto ruler, often gravitates toward splashy ventures and has repeatedly said that he sets sky-high targets in hopes of motivating officials to achieve a fraction of them. In its analysis, McKinsey called the golf league “a high-risk high-reward endeavor.”The consultants detailed three possible outcomes for a franchise-driven league: languishing as a start-up; realizing a “coexistence” with the PGA Tour; or, most ambitiously, seizing the mantle of dominance.In the most successful scenario, McKinsey predicted revenues of at least $1.4 billion a year in 2028, with earnings before interest and taxes of $320 million or more. (Federal records show that the PGA Tour, a tax-exempt nonprofit, logged about $1.5 billion in revenue and posted a net income of almost $73 million for 2019.)By contrast, a league mired in start-up status — defined as attracting less than half of the world’s top 12 players, navigating a “lack of excitement from fans,” reeling from limited sponsorships and confronting “severe response from golf society” — stood to lose $355 million, before interest and taxes, in 2028.The American golfer Phil Mickelson, right, at LIV Golf’s inaugural event in St. Albans, England, in June.Adrian Dennis/Agence France-Presse — Getty ImagesFor now, LIV’s standing tilts sharply that way. Its tournaments have not commanded large crowds, and its broadcasts are largely limited to YouTube. The PGA Tour suspended players who defected, and it is not yet clear whether the organizers of the four major men’s tournaments will allow LIV golfers to participate.Of the top 12 players on a roster in the McKinsey report, LIV has attracted four: Sergio Garcia, Dustin Johnson, Mr. Mickelson and Henrik Stenson.McKinsey’s work on the golf project is part of a longstanding pattern of foreign consultants providing rationales for Gulf States’ multibillion-dollar projects, some of which become white elephants. When the crown prince announced plans to build a futuristic city called Neom, McKinsey was among the companies that helped envision proposals for robotic dinosaurs, flying taxis and a ski resort that officials say will host the Asian Winter Games in 2029.The Project Wedge analysis was conducted for Saudi’s sovereign wealth fund, which is led day to day by its governor, Yasir al-Rumayyan. Mr. al-Rumayyan, a longtime golf enthusiast, is also chairman of the Saudi Arabian Golf Federation. In 2019, he hosted a “Golf Means Business” tournament at the crown prince’s annual investment conference in Riyadh. The PGA Tour describes Mr. al-Rumayyan in court documents as a micromanager whose “daily involvement and influence bears on everything from LIV’s global strategy to the tiniest detail.”Tiger Woods at the Hero World Challenge at Albany Golf Course in Nassau, Bahamas, this month.Mike Ehrmann/Getty ImagesOne document obtained by The Times shows that LIV organizers considered assembling an all-star board of business, sports, legal and political titans. But nine of the people who were identified as possible board members, including Ginni Rometty, the former IBM chief executive, and Randall Stephenson, the former AT&T chairman, said they had never been approached about joining.“I didn’t know I was on the list, and I have never been approached,” Mr. Stephenson, who is a member of the PGA Tour’s board, said in an interview. If asked, he said, he would decline. “It would be a quick conversation,” he said.Most others listed in the document, including the basketball legend Michael Jordan; former Secretary of State Condoleezza Rice; and Mark Parker, the executive chairman of Nike, did not respond to requests for comment. McKinsey did not appear to prepare the document, which carries the logo of Golf Saudi, which Mr. al-Rumayyan leads.Mr. Grella, the LIV spokesman, did not answer inquiries about the current composition of a board, which a player handbook said would initially have up to 10 members, including Mr. al-Rumayyan and Mr. Norman.Despite its struggles, LIV is making plans for tournament venues years into the future and is trying to sign more stars. Mr. Norman said in November that a television deal was “a priority,” and as the new season nears, golf fans and executives alike have debated what boost the new league might get if one of its players captured a major championship in 2023.That, Mr. Norman has suggested, would be proof of “how we work within the ecosystem.”It would also be a sign that an outright ban of LIV players from the sport’s biggest stages, one of the gravest hazards that McKinsey flagged, had so far been avoided.Greg Norman, center, the chief executive of LIV Golf, has said that a television deal is “a priority.”Glyn Kirk/Agence France-Presse — Getty ImagesKevin Draper More

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    9/11 Families Protest at Saudi-Backed LIV Golf Tournament

    The families are furious that former President Donald J. Trump once blamed Saudi Arabia for the terrorist attacks, but is now allowing his golf course to be used for its LIV Golf event.BEDMINSTER, N.J. — A somber and tearful group of protesters stood between two American flags behind a public library, in stark contrast to the festivities at a golf tournament three miles down the road. They made their statements and promoted their cause, but declined to take the fight to the gates of Trump National Golf Club Bedminster.“We are pleased that people are refocusing attention on this issue,” said Jay Winuk, one of the protest’s organizers. “There is no reason to go over to the scene where yet another atrocity is taking place.”The group, a band of family members of victims of the 9/11 terrorist attacks, spoke vehemently against the Saudi-backed LIV Golf tournament being held this weekend at the club owned by a former president, Donald J. Trump.The group, 9/11 Justice, seeks to bring Saudi Arabian government officials, whom they assert supported the terrorists, to judgment. They are infuriated that Trump once agreed that the Saudi government was responsible, but has changed his tune, they said, to cash in on Saudi efforts to sanitize the nation’s global image through sports.“How much money does it take to turn your back on your country, on the American people?” said Juliette Scauso, who was 4 years old when her father, the firefighter Dennis Scauso, perished in the attacks.For days, the LIV golfers and Trump have defended their decisions to align with the breakaway tour and accept millions of dollars from the Saudi sovereign wealth fund, which is overseen by Crown Prince Mohammed bin Salman. Critics of the tour say it is another example of the Saudis “sportswashing” atrocities attributed to them — supporting the 9/11 terrorists, killing the journalist Jamal Khashoggi and oppressing women and members of the L.G.B.T.Q. community.A protester wore a baseball cap in the style of former President Donald J. Trump’s campaign hat.Doug Mills/The New York TimesMichael Jessie, of Plainville, N.Y., was among the protesters objecting to the tournament.Doug Mills/The New York TimesTrump, who as a presidential candidate in 2016 blamed the Saudis for the 9/11 attacks, said on Thursday that “nobody’s gotten to the bottom of 9/11, unfortunately.”On Friday, the protesters had their chance to respond to both Trump and to the golfers. Many accused the golfers of cowardice for proclaiming sympathy with their cause while still accepting LIV Golf’s money.“You are taking a stand that you agree with the actions of Saudi Arabia or, just as bad, that you are so incredibly greedy and callous that you really don’t care about these atrocities,” Scauso said.The organizers came to the protest armed with copies of declassified F.B.I. documents, which they say establish a clear connection between 12 Saudi government officials and the terrorists in the months leading up to the attacks.“It’s simple,” said Tim Frolich, who was in the South Tower on 9/11. “The Saudis did it. They plotted it, they funded it, and now they are trying to distract every one of those things with a golf tournament 50 miles away from ground zero. It’s deplorable.”The group urged golf fans to boycott LIV Golf and asked golfers and anyone doing business with the Saudis, including broadcasters, to reconsider. On Friday morning, at a nearby Marriott serving as headquarters for the tour on its Bedminster stop, members of the group approached David Feherty, the former CBS and NBC golf analyst who has defected to join the tour even though it has no American broadcast television contract yet.Brett Eagleson, the president of 9/11 Justice, asked Feherty if he would listen and perhaps speak to the golfers about the choices they are making.“He was actually really receptive,” Eagleson said. “He was really open to working with us and having a partnership with us, as opposed to being combative. I’m hopeful.”Eagleson spoke with David Feherty, the former CBS and NBC broadcaster who has joined LIV Golf as a commentator.Doug Mills/The New York TimesBut Eagleson was far less conciliatory about Trump, who he said was more culpable than the golfers, because, as the former commander in chief, he should know better. Eagleson was part of a group that met with Trump at the White House on Sept. 11, 2019. They say Trump urged them to continue their work, which they did with vigor on Friday.Eagleson said Trump’s claim that “nobody’s gotten to the bottom of 9/11” outraged the family members of victims beyond their already simmering anger.“Our loved ones are the heroes,” he said, “and the golfers and the former president are cowards.”As the protesters spoke, several passing cars honked horns in support, but a few drivers yelled out in support of Trump and one yelled at the family members to go home.Winuk, whose brother, Glenn Winuk, a volunteer firefighter, died in the attacks, called the Saudi funds “blood money” and warned that anyone taking it would carry the “stench” of it forever.“LIV Golf?” he said. “For me and so many more of us, it’s more like death golf.”Several members of the group, including former Trump supporters, took turns at the lectern lambasting the Saudis, the golfers and the former president. When asked what else the group had planned, Eagleson broke down while explaining the exhaustion he and others in the organization felt.“I’m tired of fighting,” he said through the tears. More

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    Trump Criticizes PGA Tour and Praises Saudis for Backing LIV Golf

    The former president, who is hosting two LIV Golf events, including one this week at his course in Bedminster, N.J., made the remarks before teeing off in the pro am.BEDMINSTER, N.J. — Donald J. Trump praised the Saudi Arabian backers of a controversial new golf tournament Thursday, calling them his friends, while criticizing the traditional PGA Tour.The former president, wearing a white golf shirt and his signature red baseball cap emblazoned with his familiar campaign slogan, spoke briefly before teeing off in the pro-am segment of the LIV Golf event at the Trump National Golf Club in Bedminster, N.J., which he owns.“I’ve known these people for a long time in Saudi Arabia and they have been friends of mine for a long time,” Trump said after taking practice swings on the driving range. “They’ve invested in many American companies. They own big percentages of many, many American companies and frankly, what they are doing for golf is so great, what they are doing for the players is so great. The salaries are going to go way up.”The LIV Golf series is bankrolled by the sovereign wealth fund, which is overseen by Saudi Crown Prince Mohammed bin Salman. In 2018, during Trump‘s presidency, American intelligence officials concluded that Prince Mohammed had authorized the murder of Jamal Khashoggi, a Saudi dissident and journalist with the Washington Post. Trump, who criticized the Saudis on the campaign trail before his election in 2016, resisted their conclusions.The Bedminster club had previously been scheduled to host the P.G.A. Championship in 2022, but the P.G.A. of America moved it to Oklahoma after the Jan. 6, 2021 attack on the Capitol, saying that holding it at Bedminster would be “detrimental to the P.G.A. of America brand.” (The P.G.A. of America, which is separate from the PGA Tour, later reached a settlement with the Trump Organization.) Since then, Trump has sided with the upstart golf tour.A Quick Guide to the LIV Golf SeriesCard 1 of 6A new series. More