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    The Premier League Needs a Commissioner

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    Allowing clubs to block rule changes and money to delay punishments feeds the perception that the same rules do not apply to everyone.Pete Rozelle’s immediate reaction could not accurately be described as unbridled enthusiasm. He was 33. He had, for the last three years, been the general manager of the Los Angeles Rams. He was suave, charming and well liked. But he was nevertheless starting to wonder whether running an N.F.L. football team was really the job for him.And then, outside the Kenilworth Hotel in Miami in January 1960, he was cornered by a cadre of the league’s most fearsome power brokers: the Mara brothers, Jack and Wellington, owners of the Giants; Dan Reeves, the Rams’ benefactor; and Paul Brown, the coach and founder and all-purpose potentate of the team in Cleveland that still bears his name.They had an offer to make Rozelle. They did not want him to run a franchise. They wanted to put him in charge of the whole league.It was an offer, in Rozelle’s mind, that he had to refuse. “You’ve got to be kidding,” he told them, according to Michael MacCambridge’s magisterial history of the league, “America’s Game.” “That is the most ludicrous thing I have ever heard.”Rozelle’s logic was simple. The job of N.F.L. commissioner looked an awful lot like a poisoned chalice. The league’s various owners were split on almost every issue imaginable — not only on who should be commissioner, but also whether to add another slate of expansion teams, whether to sign a collective television deal and how to stave off the threat of the rival American Football League.There was even contention over where, exactly, the league’s offices should be. Rozelle was not the only one who might have looked at the job description and decided he would have to be a fool, or a madman, to accept.Still, over the course of the afternoon, Rozelle was won over. He was persuaded by Reeves, Brown and the rest that his candidacy would be successful, that the issues could be resolved, that he would “grow into” the position. His wife, Jane, reassured him that he would be a good fit. Later that day, Rozelle was elected as commissioner.The challenges faced by the N.F.L. of the early 1960s are alien to the Premier League of 2023. The Premier League is, by almost any measure, a picture of health. It is the most popular domestic sports league of all time. Television has made it rich beyond measure. It is a playground for billionaires and private equity funds and nation states. It does not fear the emergence of a rival; if anything, its primacy is such that it is asphyxiating its former peers, a wealth gap that isn’t good for the game.This weekend, the Premier League will return after a brief hiatus for international duties with a top-of-the-table meeting between Manchester City and Liverpool, the game that has become its marquee fixture. City is the world’s dominant team. Liverpool is one of soccer’s grandest names. The two teams are packed with global stars and each is led by one of the most influential coaches of their generation. Millions will tune in to watch. If the Premier League is in crisis, it has taken a strange form.And yet, below the surface, the competition is buffeted by currents that Rozelle would recognize. This week, the clubs of the Premier League met in London for one of their periodic conferences. Among other matters, they voted on whether to introduce a ban on — and this is catchy — “related party loans.”In truth, this is hardly an existential matter for the league. (It is far more pressing, and far more problematic, elsewhere.) More and more teams in England, as is the case across Europe, are now part of so-called multiclub networks, in which owners possess not one but a whole stable of teams.The Premier League had, correctly, recognized that this offered teams a chance to circumvent the competition’s extremely lax rules on spending: Nottingham Forest could, say, take a player on loan from its sister club, Olympiacos, at a cheaper rate than it might have to pay on the open market, boosting its performance without affecting its balance sheet.The fact that this is only an issue now, of course, has nothing to do with Forest’s links to Greece or Brighton’s relationship with a team in Belgium but with Newcastle, which is owned by the same Saudi sovereign wealth fund that has spent the last few months stuffing its four domestic teams with superstars. The Premier League wanted to head off the prospect of those players being conveniently diverted to Newcastle at discounted rates.Bernardo Silva and Manchester City will enter Saturday’s showdown against Liverpool with a one-point lead in the Premier League table.Ian Walton/Associated PressBut the motion did not pass. The Premier League’s rules state that, to be approved, any vote requires the support of 14 of its 20 teams. This time, it fell one short. Seven teams decided, essentially, that the idea of related party loans was a good one. It is no surprise that those seven teams either are, or soon might be, part of multiclub systems.It would be naïve, though, to assume that the motives on the other side of the argument were any more pure. It is possible that some of the 13 who did back the idea of a ban did so because they believed the loophole might in some way undermine the integrity of the league, or because they felt there really ought to be rules governing a sporting competition. More likely — as suggested by the timing — they saw a chance to deny their rivals a possible advantage.There is nothing new in this. Several years ago, a number of teams put to the league the idea that they might pool the performance data produced by their games, so as to allow teams to better understand their opponents. Bundesliga of Germany had already adopted a collective approach. A majority of teams rejected it. Such a move would, they said, favor the clubs that had been early adopters of analytics.This is how the Premier League works: as a sort of tyranny of a self-interested majority. And, on the surface, teams confusing what is in their interests with what is in the interests of the league as a whole has done little harm. The league has grown to become a global behemoth. It is probably now Britain’s greatest cultural export.Increasingly, though, that approach appears to be nearing a breaking point. Manchester City has been charged with — though not found guilty of — 115 breaches of the league’s financial regulations. This month, Chelsea brought to its attention huge discrepancies in its books.Everton has vowed to fight a Premier League punishment, but its pockets are not as deep as those of rivals facing the same threat.Peter Powell/Agence France-Presse — Getty ImagesAnd the day before the league’s executives met in London to present craven self-interest as a form of democracy, Everton was stripped of 10 points in the standings for surpassing the maximum loss permitted by the league. (A lesson here: If you tell people that the aim is to lose no money, but that they can lose $130 million without being punished, they will assume that $130 million is not so much a ceiling as a target.)In a 41-page report exploring the Everton case, Paragraph 107 is the key. Part of the evidence submitted by Everton, it says, came from a representative of the club who explained that his job was not to make sure that it met the league’s financial requirements, but to “protect and interpret” those requirements “to the benefit” of his employer.“The Commission notes that the Premier League already needs to devote considerable resources to monitoring compliance by its member clubs,” the report adds. “If all clubs were to adopt a similar approach, the Premier League’s task would become yet more challenging.”That should not be the case, of course. The teams of the Premier League should understand that for a sporting competition to have any validity, any meaning, it needs to have an agreed-upon set of rules. But what Everton, Chelsea and Manchester City prove — like the vote on related party loans — is that the clubs do not want to engage with those rules in good faith. They see them instead as rules to be manipulated and circumvented and sometimes ignored, and view doing so as all part of the game.Whether that does any actual damage is difficult to say. The allegations against Manchester City have done little to dampen enthusiasm for the league, just as the sight of Newcastle reaching the Champions League with Neymar and Cristiano Ronaldo — on loan — would hardly drive fans away.There comes a point, though, when a fracture happens. Perhaps that is between the clubs, so ensconced in their own universes that they can no longer agree on anything. Or perhaps that is between the teams and the fans, once the asterisks start to pile up in previous seasons and nobody is sure whether what they are watching will actually count.There are two ways of averting that. One, rather utopian, is to persuade the clubs to work more collectively, to understand that growth is a shared endeavor and that their success is codependent. The other is to create an office, one with genuine power, to enforce the rules (ideally in real time), to issue punishments and to protect the interests of the league.On several occasions in the 1990s, the Premier League sent emissaries to the United States to see what English soccer could learn from America’s major leagues. They came back with an awareness of the power of television, an understanding of the significance of corporate revenue, and a surprisingly longstanding conviction that cheerleaders would be a good idea in a Yorkshire winter.Nobody, it seems, recommended instituting a commissioner to shape and guide their business. Given where the Premier League finds itself now, caught in an impasse between irreconcilable camps, it is apparent that is something of an omission. If the clubs cannot willingly work together, cannot operate for their own wider benefit, then it is obvious they have to be made to do so.The only problem, of course, is the obvious one. The clubs themselves would have to vote on not only the identity of the commissioner, but also the existence of one. As ever, they would do so entirely along the lines of their own self-interests. In that case, and in that case alone, though, they might just find an unfamiliar unanimity.A (Disputed) Vision of the FutureCristiano Ronaldo is confirmed for Saudi Arabia in February. Lionel Messi and Inter Miami? Not so much.Ahmed Yosri/ReutersIt is not absolutely clear, at this precise moment, if Inter Miami will be taking part in the tournament that everyone is talking about: the eternally prestigious Riyadh Season Cup.On Tuesday, Turki al-Sheikh, the chairman of the General Entertainment Authority in Saudi Arabia, was under the distinct impression that he had booked the world’s finest Barcelona tribute act to be part of a three-team tournament featuring Miami’s fellow “giants” — his words, not anyone else’s — Al-Nassr and Al-Hilal.A few hours later, sadly, it became clear that nobody had told Inter Miami. “Earlier today, an announcement was issued stating that Inter Miami is scheduled to play in the Riyadh Season Cup,” the club said in a statement that is, by any standards, a classic of the genre. “This is inaccurate.”It seems a fair bet to assume that this all ends with Inter Miami pitching up in Saudi Arabia in a few months anyway, and that the dispute was rather more about who was allowed to announce the news, and when, than it was about the actual content of it. Still, even if the whole thing does not materialize, it is hard to escape the impression that the episode offers a fleeting glimpse of soccer’s future.The appeal of bringing Miami to town, of course, is the prospect of bringing Lionel Messi and Ronaldo into direct competition again. It would be, as the now-disputed news release had it, a “Last Dance” sort of occasion, an assertion undercut only a little by the fact that: one, the actual “Last Dance” — the documentary series — is about a meaningful championship, not a friendly match; and two, there is every chance that either the Saudi authorities or M.L.S. will find a way to have them play each other again at the next available opportunity.Still, such quibbling is probably futile at this point. Inter Miami against Al-Nassr in Riyadh, in February, is not even a remote imitation of the sorts of games that defined the rivalry between Messi and Ronaldo. It is instead an exhibition, a staged production, more than a sporting contest. It is soccer as brought to you by W.W.E.But it is also, needless to say, what people want. Fans will buy tickets to see Messi and Ronaldo face-to-face once more. Broadcasters will pay — perhaps not much, but still — to show the game. People will tune in, idly, reluctantly, with half an eye on something else. And as they do, soccer will take another step on the road to becoming something further from sport and closer to what might best be described as “general entertainment.”CorrespondenceLast week’s newsletter touched, fleetingly, on Sweden, the only major men’s league in Europe that continues virgin and unsullied by the arrival of V.A.R. That means, of course, that Sweden is also blissfully ignorant of the infinite debate about V.A.R. that occurs every time anyone mentions V.A.R.(It seems now that soccer is essentially a year-round conversation about how much of our agency we should surrender to technology broken only by two breaks in which we talk about the acquisition of players. Perhaps, in years to come, we will finally do away with the actual sport entirely so as to concentrate exclusively on the bits we really like.)In honor of the Swedish approach, then, I am going to set aside the many emails about V.A.R. that arrived in the inbox this week and focus instead on three questions that are perhaps less pressing but almost certainly more original.“Why are Wolverhampton Wanderers referred to as Wolves by match commentators?” Rick Smith asked. “I can’t think of any other team regularly referred to by its nickname. The only thing I can think of is, way back in the days of print media, some editor or typesetter said Wolverhampton had too many letters to fit in a headline.”My sense here is that Rick’s assertion is essentially correct, though I can think of a few examples that come pretty close. The best is the Scottish team Heart of Midlothian, which is referred to almost exclusively as Hearts. It is increasingly common to see “Spurs” in a league table rather than “Tottenham Hotspur.” In all of these cases, I suspect the basic cause is the desire to abbreviate, both from the fans and the news media.Question No. 2 comes from Ted Richards. “With the margins in performance at the top level becoming smaller and smaller, and the improvements in data collecting and tracking, has there been any movement, at the club level, to preferring international players closer to home?” he asked. “Might a club prefer a Mudryk over a Martinelli, knowing international duty would not require hours in the air while crossing many time zones?”The short answer to this is yes. Clubs do factor international commitments into signing players — particularly in the context of African stars likely to be called up for the midseason Cup of Nations — but it is ordinarily only one factor to be weighed, rather than an outright red flag.And finally, Bob Bonpietro has hit upon another subject on which I already have thoughts. “After seeing France beat Gibraltar, 14-0,” he wrote, “isn’t it time UEFA reconsider its qualifying format for the European Championship? These types of games usually end in routs. Why not do something akin to Concacaf to winnow out the minnows?”Kylian Mbappé, Olivier Giroud and Ousmane Dembélé combined to score six of France’s 14 goals against Gibraltar.Valery Hache/Agence France-Presse — Getty ImagesThe argument has always been that the smaller nations improve only by being exposed to the standard to which they aspire, and it is one with some evidence in its favor. Luxembourg, for example, traditionally one of Europe’s great walkovers, finished third in its qualifying group this time around. Albania, historically only a rung above, has now qualified for two of the last three Euros.All of that notwithstanding, the idea of holding some sort of prequalifying tournament does have some merit. Inviting the 16 “weakest” teams — decided by ranking, perhaps, or performance in the last round of qualification — to play off for a limited number of places in qualifying proper would allow those countries to play more meaningful games; would create a more attractive qualifying tournament; and would not stop the momentum of the upwardly mobile. More

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      Messi Surcharge: Red Bulls, Other M.L.S. Teams to Charge More for Miami Games

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      A Red Bulls promotion has some fine print: If Inter Miami is the opponent, you get a different game.A holiday deal offered by the Red Bulls soccer team includes some merchandise, like a travel mug, as well as tickets to two games, including its first home game.But there is some fine print. The Major League Soccer schedule will not be announced until the end of the year, and if it turns out that the home opener is against Inter Miami, fans who buy the package will get tickets for the second home game instead.The reason is Lionel Messi.Miami is the team of Messi, the global superstar, and a chance to see him is a lot more appealing than a random game against, say, Toronto F.C. Any time he comes to town will be an event, and teams don’t want to just throw such a golden ticket into a package deal.Some Red Bulls fans who noticed the fine print were annoyed and expressed that on social media — words like “gouge” were common. But at least a few others shrugged it off as a smart business move. “It’s purely naïve to expect the league not to try to capitalize on this at all costs,” said Dan Rodriguez, a Red Bulls fan from Westchester County, N.Y.The Red Bulls did not respond to a question about the ticket offer. Even if fans lose the Messi game, the deal still includes a game against the team’s regional rival, N.Y.C.F.C. And because there are 29 M.L.S. teams, the chance that the first game will actually be against Miami and Messi is slim.Around the league, though, teams are seeing a gold mine in Messi. Not every team has set its full pricing yet, especially since the schedule has not been announced. But the Columbus Crew is charging at least $382 for its home game against Miami and $421 and $679 for better seats. In contrast, tickets for ordinary Crew games this year could be had for as little as $40, or less as part of a season ticket package.Dynamic pricing is not unusual in M.L.S. or other sports. A big game against a rival might cost slightly more, but not several hundred dollars more.Miami itself is charging between 46 percent and 82 percent more for standard season tickets than it did this year, when Messi joined midseason. Less expensive packages are now about $800 for 17 games, and other season tickets are $4,000, $7,000 or even $10,000 for seats with club access.That puts Miami as one of the priciest season tickets in the world. The most expensive season ticket to Tottenham, in the English Premier League, costs $2,498, and it is $1,021 for Barcelona, World Soccer Talk reported.Messi signed for Miami in July, when many tickets were already sold. That meant fans already in possession of tickets to his games were able to cash in on a resale, while no extra money flowed to the teams. For next year, teams have time to plan and get some of that markup for themselves.Buying a season ticket to see another team that is scheduled to play Miami is one way to see Messi. Fans who do so will enjoy seeing Messi when he comes to town, or flip their tickets on the secondary market for a big payday.Of course that’s assuming Messi plays. He will turn 37 during the M.L.S. season and missed some games this year with a scar tissue ailment. When he did not play, many fans, some of whom had forked over top dollar, grumbled.After he missed a game in Chicago in October, for which 61,000 tickets had been sold, the Chicago Fire offered $250 credit for season ticket holders and $50 to single-game buyers as recompense.M.L.S. teams around the country will have visions of full houses of fans in expensive seats, and not of refunds, for 2024. More

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      Lionel Messi Wins Eighth Ballon D’Or as Soccer’s Best Player

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      Messi is the first M.L.S. player to win the award. Aitana Bonmatí of Spain won the women’s prize.The Ballon d’Or, the most prestigious individual soccer award of the year, rewards the best player over a 12-month period. But Lionel Messi essentially won it in just about a month late last year.Messi, 36, was awarded the prize on Monday for the eighth time, and the first time since he signed with Inter Miami of Major League Soccer in July. Aitana Bonmatí of Barcelona and the World Cup-winning Spanish national team won the women’s award for the first time.Messi’s exploits in Miami, as good as they were, did not earn him the award. Rather it was his performance in helping carry Argentina last December to its first World Cup since 1986. Just when it seemed that he would finish his career without lifting the cup, he helped his nation win the title with seven goals, including two in the final against France. He won the tournament’s most valuable player award as well.That performance more or less locked up the Ballon d’Or 11 months before it was handed to him. In the meantime, he left Paris St.-Germain for a contract with Miami that pays him more than $50 million a year, according to reports.When M.L.S. began play in 1996, the hope, frankly, was merely to survive in a football, baseball and basketball-obsessed country. Surely few thought that the world’s best player would be plying his trade in the United States by 2023.Messi earned the Ballon d’Or for his exploits at the World Cup in Qatar, not the Leagues Cup in Miami. Still, the award was a coup for M.L.S., which has already gained international exposure by signing him. Sales of Messi’s pink Inter jersey have skyrocketed worldwide, putting the league on the map in places it had been little noticed before.Messi’s first six Ballons d’Or came when he was playing for Barcelona, the club team he had represented since he was 13. When that club ran into financial problems, he tearfully left for the Qatar-financed P.S.G. Though he won one more Ballon d’Or there, his time was mostly unhappy, and it ended in a bitter divorce.Then it was on to Miami, where he hardly looked like a late-30-something playing out the string. He guided Inter to victory in the Leagues Cup, for Mexican and M.L.S. teams, with a tournament-leading 10 goals. But the team, which had been terrible before his arrival, was buried too deeply in the standings to make the M.L.S. Cup playoffs.Messi has pronounced himself happy in Miami, though “one never completely adapts to this climate,” he said in August.The pre-award debate centered on whether Messi’s amazing month at the World Cup should trump the fine yearlong play of the Norwegian striker Erling Haaland, who won just about every club trophy available with mighty Manchester City. Voters thought it did.Messi’s eighth Ballon d’Or is another positive tally in his long-running battle for best player of his generation with the Portuguese forward Cristiano Ronaldo, who is second on the all-time list with five of the awards, which date to 1956. Ronaldo, 38, now seems unlikely to win any more, especially after signing a big-money contract with Al-Nassr in the unheralded Saudi league at the end of last year.Aitana Bonmatí scored three goals for Spain in the World Cup this year and won the tournament’s M.V.P. award.Jose Breton/Associated PressThis year’s Ballon d’Or awards, announced at the Théâtre du Châtelet in Paris, cover performances from August 2022 to July 2023.Bonmatí, 25, a midfielder, won the women’s Ballon d’Or, after helping her club team, Barcelona, win Europe’s biggest tournament, the Champions League.She topped that with her performance in the World Cup, which technically took place outside the window for which players were judged, scoring three goals and winning the tournament’s M.V.P. award as Spain defeated England, 1-0, in the final in Sydney in August.Bonmatí has developed a reputation as a player who tirelessly seeks improvement, studying performance data, reading and working with her own fitness coach, nutritionist and psychologist. “I try to understand everything,” Bonmatí, the daughter of two lecturers in Catalan literature, told The New York Times in June. “I am a very curious person.”Her Spain and Barcelona teammate Alexia Putellas, winner of the last two Ballons d’Or, was injured for most of the year. More

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      At Barcelona, Timing Is Everything

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      The Barcelona team that faces Real Madrid in Saturday’s Clásico will be marked by youth, mostly because the club’s dire straits meant it had to be.As he rose through the ranks at Barcelona, Gerard Deulofeu seemed to have everything. Above all, he was fast, possessed of that urgent, quicksilver sort of speed that carries with it an air of permanent menace. But he had composure, too, a coolness on the ball, that stood out even at La Masia, Barcelona’s revered academy.His coaches knew, of course, that no player is a sure thing, but as far as they could tell, Deulofeu stood as good a chance as anyone. He scored buckets of goals for Barcelona’s reserve team, competing in the second tier of Spanish soccer. Luis Enrique, his manager, regarded him as his “standout.” He was fast-tracked into the senior side at the age of just 17.Deulofeu, though, never quite made it at Barcelona, not really. He spent a year on loan at Everton, to toughen him up, and then another season at Sevilla. He felt Luis Enrique, previously such an ardent advocate, did not “trust” him now that he was in charge of the senior team. There was scrutiny of Deulofeu’s industry, his attentiveness, his work ethic.Those criticisms were doubtless legitimate, but the real issue Deulofeu faced was less what he was, and more who he was not. In front of Deulofeu in Barcelona’s attacking queue, over the course of those years, were (in no particular order): Lionel Messi, Neymar, Luis Suárez, Cesc Fàbregas, Alexis Sánchez and Pedro. Andrés Iniesta could always fill a gap, too. Deulofeu played six times for Barcelona, and was sold.He was not alone in suffering that fate. In the club’s years of plenty, an apparently endless supply of prodigies rattled off the Barcelona production line. There was Cristian Tello and Isaac Cuenca and Adama Traoré and, because they were not all wingers, Marc Bartra and Rafinha and Martín Montoya.Like Deulofeu — now an alumnus of A.C. Milan, Udinese and Watford — they have mostly gone on to build respectable careers in Europe’s elite leagues. Tello played for Porto and Fiorentina. Bartra had a spell at Borussia Dortmund. Montoya spent two seasons at Valencia. For reasons that are not entirely clear, many of them seem to have joined Real Betis at one point or another.Gerard Deulofeu, once a sure thing at Barcelona, now plays for Udinese in Italy.Riccardo Antimiani/EPA, via ShutterstockMarc Bartra, now at Real Betis, has played in Germany and Turkey since leaving Barcelona.Robert Perry/EPA, via ShutterstockNo matter their early promise, though, none of them proved quite good enough for Barcelona. That, certainly, is how they are remembered, perhaps even how they will remember themselves, in time: that they fell just short, were in some way lacking. But that does not mean it is precisely what happened.Last week, Marc Guiu made his debut for Barcelona. He is 17, just as Deulofeu was when he was first summoned to the field for his boyhood team. Almost immediately, he picked up a pass from Joao Félix. He brought it under control with his left foot, and then swept a shot past Unai Simon, the Athletic Bilbao goalkeeper, with his right. He had been on the field for 23 seconds.Guiu’s case is, obviously, extraordinary — he is both the youngest and the fastest debutante to score a league goal for Barcelona. But it also felt, somehow, fitting. The Barcelona team that will host Real Madrid in the first Clásico of the season on Saturday is one filled with youth. Alejandro Baldé, 20, is now the default left back for both his club and Spain. The midfield has been constructed around Gavi (19) and Pedri (20). Fermín López, another 20-year-old, scored in this week’s 2-1 win against Shakhtar Donetsk in the Champions League.And then, of course, there is Lamine Yamal, the 16-year-old who has spent the last six months making it almost comically easy to remember who holds basically every age-related record in Spanish soccer.Yamal is now the youngest player to play for Barcelona in La Liga, the youngest player to start for Barcelona in La Liga, the youngest player to create a goal in La Liga, the youngest player to score in La Liga, and the youngest player to start a game in the Champions League. An unhelpful comparison: At the same age, Messi was still trundling about with Barcelona’s third team.The 16-year-old forward Lamine Yamal might appear in his first Clásico on Saturday.Joan Monfort/Associated PressSoccer is, of course, a results-oriented business. It is inclined to wait for an outcome before it reverse-engineers an explanation. By that logic, the difference between these two clutches of players is obvious. Yamal and his cohort are simply more talented than the generation that emerged from Barcelona’s youth ranks a decade or so ago; it follows, then, that La Masia must have rediscovered its magic touch.It should be remembered, though, that talent is only one of the ingredients that goes into the whether any given player makes it or not. Attitude, coaches will tell you, is just as important. Nobody is in any doubt that luck — particularly the good fortune to avoid serious injury — plays a role, too.But none of them are relevant without opportunity, and opportunity, in this context, tends to arise from crisis. The Barcelona team that Deulofeu and his peers were trying to break into contained some of the finest players of their generation. It won the Champions League three times in seven years, and probably should have won more. It is, rightly, remembered as one of the finest club teams in history. Its golden age spanned a decade, perhaps more. It was not a place, in other words, where young players could cut their teeth.The Barcelona of today, by contrast, the one that has granted opportunity to Yamal and the others, is a force diminished. Its parlous finances have forced all but a handful of its greatest generation to leave. Its plan — mortgaging its future for immediate success — might kindly be described as a moderate success, but it left the club with little choice but to turn to youth to fill the gaps.Young stars and old men: Barcelona will wear jerseys with the Rolling Stones logo in the Clásico as part of a marketing deal.F.C. Barcelona, via EPA, via ShutterstockIt is heartening to believe that a player like Yamal — and certainly the likes of Gavi and Pedri — would have come through at any time, in any context. So shimmering is their ability, they stand as proof that talent always wins out, that there is such a thing as a player who is destined to break through.But it is hard to believe that López, say, or Guiu, would have been given the chance had it not been for the circumstances in which Barcelona has found itself, that they would have been able to establish themselves if they had Iniesta or Suárez or any of the others standing in their way.The same could be said of La Masia’s most famous graduates, of course: They, too, emerged just at the moment when Barcelona needed them most. That is not a coincidence. Opportunity tends to have its roots in crisis. Deulofeu and his generation did not lack talent, not necessarily. They just had their timing all wrong.Judging the JudgesThe Ballon d’Or favorite at rest.Juan Mabromata/Agence France-Presse — Getty ImagesLet’s go through this quickly, one more time, just in case anyone is not quite clear on the principle. It will not be disgraceful if — when — Lionel Messi wins an eighth Ballon d’Or in Paris on Monday. It will not be an outrageous slander committed against Erling Haaland’s person and dignity.It will not be proof that the jury that hands out the most prestigious individual prize in soccer has not been paying attention, or does not give sufficient weight to England’s domestic cup, or is biased against either Manchester City or granite-hewn manifestations of the god Odin.Yes, there is a compelling case that Haaland was last season’s outstanding player, his 52 goals in 53 games crucial in Manchester City’s conquest of the Premier League, the F.A. Cup and the Champions League. But those trophies are not a sort of labyrinthine qualifying process for the Ballon d’Or. The prize for winning the treble is winning the treble.And besides, there is also a compelling case that Messi’s achievement — steering Argentina to its third World Cup title, and his first — was the more complex, the more startling, the more emotive. Yes, the prize for winning the World Cup is winning the World Cup, but the manner and the context of Messi’s triumph are not irrelevant. Qatar, after all, was his last shot, his final act, and by sheer force of will, he transformed it into his crowning glory.Rather than getting riled about that, it would be a far better use of everyone’s time to keep a very close eye on the women’s award. There is something of a tendency for individual prizes in women’s soccer to go either to a legacy candidate — Carli Lloyd or Marta, say — or to the most familiar name on the ballot sheet.This year, though in some ways it would be appropriate for Jenni Hermoso to win, it is hard to believe anyone has a better claim than Aitana Bonmatí. She does, after all, have a Spanish title, a Champions League and a World Cup to her name. Her candidacy is, to some extent, a test of how much the judges have been paying attention.Aitana Bonmatí is already the European player of the year. Next up? The world.Daniel Cole/Associated Press More

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      How Lionel Messi Made a Pink Jersey Soccer’s Must-Have Item

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      In the span of three months, the soccer superstar has made Inter Miami’s eye-catching jersey the hottest piece of sports merchandise on the planet.All of a sudden, after a single summer, the pink jersey is everywhere. It has become almost impossible to acquire, yet there it is, paradoxically, on the backs of thousands of fans thronging American stadiums, hanging from market stalls in Buenos Aires and Bangkok, a vivid flash on almost every field where children gather to play soccer in England.That the jersey has become, apparently overnight, the hottest piece of sports merchandise on the planet is a simple, capitalist equation: the result of an irresistible combination of one of the most recognizable and beloved athletes of his generation; a distinctive, exotic color; and the ruthless efficiency of textile factories in Southeast Asia.Somehow, though, few people saw it coming. Tor Southard was better placed than most, but even he was caught unaware. As Adidas’s senior director for soccer in North America, he had been receiving emails from colleagues for nearly a year asking if the company’s biggest star, Lionel Messi, would be joining Inter Miami, also a client of Adidas.As far as he knew, it was just a rumor. Like the rest of the planet, Southard learned it was true only on June 7, the day Messi announced his intentions in a rare interview with two Spanish news outlets.For many, the immediate question was the soccer one. Six months after winning the World Cup with Argentina, why was Messi, the finest player of his generation and arguably the best of all time, leaving the elite clubs and competitions of Europe to join a team that ranked among the worst in the comparative backwater of America’s top league, Major League Soccer?For Southard, and for Adidas, there was a rather more pressing matter. Within a couple of days of Messi’s announcement, the company had received almost 500,000 requests from stores and suppliers for jerseys in Miami’s soft, electric pink. It is a specific fabric and a specific shade: Pantone 1895C. “It’s not like it was white, and we had inventory we could repurpose,” Southard said.Even if they could not foresee quite what a phenomenon the jersey would become, and quite how many people would clamor to get their hands on one, Southard and his colleagues had some sense of what was about to happen.Adidas was going to need more of that fabric. A lot more.‘No. 1 priority’The Adidas flagship store in Manhattan. John Taggart for The New York TimesOn the day Messi announced he would sign for Inter Miami, Adidas had a stock of Inter Miami jerseys in stores and storage facilities around the United States. It did not last. The shirts sold out so quickly that Southard said it seemed the inventory simply “evaporated.”Getting the fabric to make more — and fast — was just the first step. Although Adidas would not start selling official Messi jerseys until his contract was formally signed on July 15, it placed orders for vast rolls of the pink fabric needed to make them within 24 hours of his interview on Spanish television in the first week of June.The risk, of course, was that the deal could still collapse. “It’s a trade-off you make for speed,” Southard said.In ordinary circumstances, retailers order jerseys as many as nine months in advance. Major sportswear brands, like Adidas and Nike, generally prefer to produce large batches of team gear, rather than manufacturing to meet demand, as fast fashion chains tend to do.Given the number of what the industry terms “chase buys” — a sudden influx of orders in unanticipated volumes — for Messi’s Inter Miami jersey, Adidas knew its usual playbook would not work.A lone Messi shirt left in a soccer shop outside Tokyo.Kosuke Okahara for The New York TimesIt had learned that from experience. In 2021, when Cristiano Ronaldo returned to Manchester United, one of the handful of retailers Adidas works with, Fanatics, asked for a million more jerseys. A year later, after Messi helped Argentina win the World Cup, Adidas had to produce and ship an extra 400,000 Argentine national team shirts in the span of three months.Getting pink jerseys bearing Messi’s name and No. 10 into the market, Southard said, immediately became Adidas’s “No. 1 priority, globally.”Frisco, Texas.Logan Riely/Getty ImagesTo streamline the process, the company sourced the pink, recycled polyester fabric for the jerseys as close as possible to the factories in Southeast Asia that would make them. Orders for other details like logos and crests were expedited at other facilities, sometimes leapfrogging the production of apparel for other Adidas teams. To cut down on shipping times, the first batches of the Messi jerseys were sent out in small shipments, almost as soon as they came off the production line.The frantic production effort worked. Initially, Adidas had told its retailers to begin selling jerseys with a promise of delivery by Oct. 15. But the first editions arrived in the United States by July 18. They were sent straight to Miami, where demand was highest.They sold out almost instantly.‘Everyone has a hookup’La Paz, Bolivia.Leonardo Fernandez/Getty ImagesOn a street corner in Miami’s wealthy Brickell neighborhood one evening last month, two young men had set up a pop-up Messi store, their racks groaning with Inter Miami jerseys in pink and an alternate version — black with pink trim — that the team wears on the road. This was the work of the imaginatively titled Messi Miami Shop.The name sounds official. The online store looks it, too. It sells two versions of the Messi jersey, as most sportswear manufacturers now do: a “player version” made with high-quality material and an athletic cut, and a “replica” designed for fans whose bodies might not have the precise dimensions of an elite athlete.The Messi Miami Shop is not, though, affiliated in any way with Messi, Inter Miami or Adidas. (It is, though, a shop.) Its jerseys had come, instead, from a contact in Thailand, purchased for $10 apiece. “This is Miami,” one of the sellers said. “Everyone has a hookup.” And a markup: The stall was selling the jerseys at $25 for a children’s edition and as much as $65 for an “authentic” inauthentic adult version of the team’s black jersey.The sellers, who declined to give their names for reasons that should be obvious, had sold around 30 in a couple of hours, they said. But they are not the only ones hustling.A few nights earlier, outside Exploria Stadium in Orlando, Fla., a different group of hawkers were doing their own brisk business in Messi jerseys. Messi was not playing that night — he missed several weeks of the season because of an injury — but Inter Miami was in town, and plenty of fans were prepared to pay $40 for a pink jersey bearing his name, even if it had shoddy stitching and was plucked from a backpack.Despite all of Adidas’s attempts to get its official Messi jerseys into stores as quickly as possible, the clamor for them — any version of them — has proved so great that counterfeits have flooded the global market to meet the shortfall.Though the company says it has now largely caught up with the backlog of orders, it has found that it is still selling jerseys far faster than it can produce them, and not just in the United States.Rio de Janeiro.Dado Galdieri for The New York TimesIn Buenos Aires, where Messi’s status as a national treasure was sealed by victory in the World Cup, there are pink jerseys for sale in store after store and kiosk after kiosk along Calle Florida, one of the Argentine capital’s teeming shopping streets, and in the stalls of the bustling San Telmo Market. At some vendors, the fakes go for about $50.In Europe, where tribal affiliations to local clubs run deep, Miami jerseys are suddenly commonplace. At a training session for elementary school children last month in Manchester, England, the usual concentration of Manchester United, Manchester City and Liverpool gear was flecked with a half dozen pink Inter Miami jerseys, each bearing Messi’s name.It is difficult to overstate the scale of demand. Official sales have surpassed every benchmark Adidas could have imagined, Southard said: more than the frenzy that accompanied David Beckham’s move to the Los Angeles Galaxy in 2007; beyond the rush prompted by Ronaldo’s return to Manchester United in 2021; beyond the clamor for Messi’s Argentina shirt in the aftermath of Qatar 2022.Inter Miami is now the best-selling Adidas soccer jersey in North America, ahead of all five of the storied European clubs that the brand traditionally regards as the crown jewels of its portfolio: Manchester United, Real Madrid, Juventus, Bayern Munich and Arsenal.Since July, Fanatics, which dominates sports apparel in the United States, has sold more Messi jerseys than for any other soccer player, and any athlete at all except the Philadelphia Eagles quarterback Jalen Hurts. No player, in any sport, has ever sold more jerseys on the site in the first 24 hours after switching teams than Messi did in July.The Adidas store in Manhattan.John Taggart for The New York TimesHis cinematic arrival in M.L.S. — with a late game-winning goal in his debut on July 22 — came too late to salvage Inter Miami’s season. The club will miss the playoffs, which start on Wednesday. Messi will not play in pink again until next year.But that has done little to quell his impact. Inter Miami’s games drew record crowds from the moment he arrived. The team’s ticket prices for next season have soared. Adidas is confident that it has enough of the next edition of Messi’s jersey — due out in February — in production to meet demand.For many fans and retailers, it cannot come a moment too soon. The jersey has become so coveted, so scarce, that even Beckham himself — one of the most famous soccer players of his generation, a worldwide celebrity and, as part-owner of Inter Miami, Messi’s boss — has found it hard to get hold of one.More than once, he has wanted to send a pink Messi jersey to a friend or an associate as a gift, only to be told that he will have to wait, just like everyone else.Alan Blinder More

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      At Inter Miami, Lionel Messi’s Only Complaint Is the Humidity

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      After taking the Leagues Cup tournament by storm, Messi, 36, had his first news conference since joining Inter Miami. It was clear he is now in a more relaxed stage of his career.The version of Lionel Messi who has become South Florida’s reigning sport king is not the playmaker in his prime that he was for Barcelona or the tortured captain-under-pressure that he was for Argentina. The Messi of Miami is, in his own words, happy. Very happy.Happy to have moved his family to a city where they used to vacation. Happy to greet legions of adoring fans. Happy to show his young new team, Inter Miami of M.L.S., how to win. Less happy, perhaps, to deal with South Florida’s crushing summer humidity.Those were Messi’s reflections in the first news conference of his career in the United States, a rite of passage for newly acquired star players that was supposed to take place when he arrived about a month ago. But Messi is not just any player. He is known to rarely speak to reporters. And the circuslike atmosphere that surrounded his first days in town was unlike anything M.L.S. had ever seen, even when David Beckham arrived in 2007.So Messi’s moment to meet the American press was delayed until now, after his team had won six straight games and he had scored nine goals for his new club. Inter Miami, which had the fewest points in M.L.S. regular-season play before it signed Messi, will now play the final of the new Leagues Cup tournament against Nashville S.C. on Saturday.“I think the team experienced a lot of growth,” the soft-spoken Messi said in Spanish, crediting the new coach, Gerardo Martino, the Argentine known as Tata who had coached Messi at Barcelona and on the Argentine national team, with helping the turnaround. (Two of his former Barcelona teammates, midfielder Sergio Busquets and defender Jordi Alba, have also joined him at Inter.)It was one of several understatements Messi delivered during a 20-minute news conference in which he took just 10 questions from a room packed with more than 70 reporters, a dozen television cameras and outlets from Argentina, Brazil and Spain. (“The best player in the history of world soccer just sat here!” one man exclaimed in Spanish to his viewers, pointing to a chair shortly after Messi left.)When a reporter asked about the ease with which Messi and Inter Miami have defeated their M.L.S. and Liga MX opponents in the tournament, hinting at the inferior level of competition he now faces compared with Europe, Messi spoke about “setting difficult goals” for Inter — and praised Liga MX and M.L.S. teams’ ability to compete.“The Mexican league is a very competitive league, where they have great, world-class players,” he said.Messi has scored nine goals in six games in the Leagues Cup tournament, including on Tuesday in a semifinal against the Philadelphia Union, one of the better teams in M.L.S. in recent years.Eric Hartline/Usa Today Sports Via Reuters ConIt was clear that Messi, 36, who led Argentina to its first World Cup championship in more than three decades last year, was in a more relaxed chapter of his career. Asked if he thought he might win the Ballon d’Or, the award given annually to the world’s best soccer player, for an eighth time, he said he was not considering it, especially “after having achieved the World Cup.”Messi did acknowledge that tearfully leaving Barcelona in 2021 for Paris St.-Germain was a rough transition. The move happened “practically overnight,” he said, making it difficult for him to get used to a new club and a city that was not a particularly good fit for his family.In contrast, his wife and three sons blessed coming to Miami, he said, characterizing it as a decision the family made together. Messi chose Miami over a reportedly more lucrative deal in Saudi Arabia, which is pursuing top talent, and over a potential return to Barcelona, which is in financial trouble.“It’s a city of many Latinos, and that makes everything easier,” he said. “All the time, they are showing you affection, closeness. That, already, is the most important thing, the healthiest thing, and the most beautiful thing to adjust and be able to enjoy what you do.”More than a hundred fans clad in Inter and Argentina jerseys waited outside the stadium to catch a glimpse of his departing car after the news conference, despite the rain.“One never completely adapts to this climate,” Messi had said moments earlier.James Wagner More

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      Lionel Messi and Inter Miami Advance to the Leagues Cup Final

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      The goals keep coming, and a team that once looked poor keeps winning.After all the hubbub over Lionel Messi’s five goals in his first three games with Inter Miami, soccer fans relaxed a bit, knowing that the law of averages was bound to catch up to him.And it did, but only a little. In his next three games, Messi had four goals. He now has nine goals in six games. And Inter Miami, frankly poor before Messi showed up, has six straight wins in the Leagues Cup tournament and has advanced to the final.Let’s recap. Messi entered Game 1 against Cruz Azul of Mexico early in the second half. He scored deep into injury time to win the game, 2-1. He had two goals in a 4-0 win against Atlanta and two more in a 3-1 win over Orlando.It seemed like the good times might end in his first away game, at Dallas on Aug. 6. Messi opened the scoring with a shot from outside the box, but Miami trailed by 3-1 after an hour and by 4-2 with 10 minutes to play. But Messi curled in a free kick that was headed in for an own goal, then effortlessly spun another free kick over a leaping wall to tie the score. That took the game to penalties, and Messi duly scored the first of five perfect pens for Miami.Messi scored the final goal, a one-touch shot from close, in a 4-0 rout of Charlotte in the quarterfinals on Friday.In the semis in Philadelphia on Tuesday night, Messi scored an absurd goal from more than 35 yards out. He shot before anyone in the stands, or in the Philly defense, seemed to even consider the possibility that he would, or could. A despairing dive from keeper Andre Blake was far too late. That game ended in another rout, 4-1.That first small sample size of three games has become a slightly larger sample size of six games. And who can resist dividing nine by six and noting Messi’s 1.5 goal-per-game ratio? Surely such a high number is not sustainable? After all, last year’s leading scorer in M.L.S., Hany Mukhtar, averaged 0.7 goals a game, and even the amazing Erling Haaland had a 1.0 ratio in the Premier League last season.Yet Messi has defied logic before. With Barcelona in La Liga he averaged 1.35 goals a game in 2011-12 and 1.44 in 2012-13. A decade later he is exceeding those marks.Messi is getting the headlines. But which is the more remarkable headline: “All-Time Great Player Plays Well”? Or “Bad Team Suddenly Starts Winning”? It looked extremely unlikely that Miami would win six games in a row before Messi’s arrival, as its 5-14-3 league record attested. It has scored 21 goals in the Leagues Cup and surrendered seven. That plus-14 goal difference would be second best in the M.L.S. table, where the teams have played more than 20 games each.Inter has also added two former Messi teammates at Barcelona, midfielder Sergio Busquets and defender Jordi Alba, who has a goal and two assists so far. Robert Taylor, a Finnish wingback, seems invigorated by Messi’s arrival and has four goals and three assists in the Leagues Cup. But make no mistake, this is Messi’s story.Inter Miami plays Nashville, and its attacking star Mukhtar, on Saturday night. Miami is favored. But those are not the most surprising odds currently being offered.Win or lose Saturday, Messi and Miami return to the M.L.S. regular season on Aug. 26. Using any normal logic, they are dead and buried. They are last in the Eastern Conference, 12 points and six places out of the final playoff spot with 12 games to play. And even if they rally, the M.L.S. playoffs are difficult to win. Teams sneaking in the bottom two spots must win five rounds, four of them single elimination games.Surely even Messi couldn’t pull off that kind of parlay? Or could he? Oddsmakers currently have Miami as the third favorite to win M.L.S. at just 7-1. More

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      Lionel Messi Scores Twice for Inter Miami in Win Over Orlando

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      Messi is scoring in bunches and last-place Inter Miami is a contender in the Leagues Cup. Could an M.L.S. playoff push be next?When it was announced that Lionel Messi was coming to Major League Soccer, there was excitement, of course. But there were also doubts. Would he treat his stay in the league as a retirement tour or even a vacation? Would the lower stakes lead to less effort? Would his age — 36 — catch up to him?In retrospect, it should have been obvious. It turns out that if you put the best player of his generation into M.L.S., less than two years removed from winning the Ballon d’Or as the game’s best player, and less than a year since he was named best player at the World Cup, he is going to be really, really good.Really good.Messi had two more goals on Wednesday night, bringing his total to five in his three games for his new team, Inter Miami. Still saddled with the worst record in the league, Inter is playing with panache, and Messi, at times, looks unstoppable.Messi’s arrival after two years at Paris St.-Germain coincided with the start of the Leagues Cup, a newly expanded tournament for teams from M.L.S. and Mexico’s Liga MX.He entered his first game on July 21 against Cruz Azul of Mexico early in the second half. And perhaps with the flair of a showman he waited until deep into injury time to hit a free kick from behind the circle over the wall and in the corner of the net to break a 1-1 tie.Eight minutes into his first start on July 25 against Atlanta, Messi was sprung clear, barely onside. He hit the post but slotted in the rebound. Later in the half, he latched onto a cross and had an easy second goal in what would eventually be a 4-0 win.That put Miami in the round of 32 against Orlando on Wednesday night. In the first half, Messi, completely unmarked, chested down a pass in the box and one-timed it into the net. In the second half, again with lots of space, he took a little chip from Josef Martínez and volleyed it home. Miami won, 3-1.Miami is now four wins away from the Leagues Cup title. Its form is all the more remarkable because the team pre-Messi was, quite simply, bad. It sits dead last of the 29 M.L.S. teams in the league standings with a 5-14-3 record. But that record does not matter at all in the Cup; Miami next travels to Dallas for a round of 16 game on Sunday.Inter Miami made the playoffs last year with a .500 record and was expected to improve with the addition of Martínez. But nothing seemed to go right for the team in the early going.Inter’s midseason revamp did not end with Messi. They also added two former greats at Barcelona, Messi’s longtime club, midfielder Sergio Busquets and defender Jordi Alba, as well as Diego Gómez, a young Paraguayan midfielder. Messi is often said to make his teammates better, and one who seems to have benefited is Robert Taylor, a Finnish wingback, who has been regularly involved in Messi’s attacks and also had two goals of his own in the Atlanta game.It is impossible not to notice that in his games so far, Messi has been getting a lot more space to maneuver than he did in Europe. Of course, Messi is a genius at finding space. But the quality of the defending he is now facing is a clear cut below what he is used to.In Champions League play, it was hardly unusual for him to be swarmed by strong, technically skilled defenders, some of whom had little compunction about pushing the physicality of their challenges to or beyond the legal limit.M.L.S. defenders, whether overawed, less adept positionally or just too slow, haven’t kept anything like the same kind of pressure on him, at least so far. In his third game, Orlando did try to turn up the physicality, but the success of that tactic was debatable given his two goals.Win or lose the Leagues Cup, Miami will return to M.L.S. league play on Aug. 20. With Superman now playing attacking midfielder, can they actually come back and make the playoffs, or even win the title?They are 12 points and six places away from the playoff spots with just 12 games to play. That seems like a big gap. But based on his first three games, Messi looks like he can make a run at bridging it. More

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      Messi Was Already a Hit in Miami. Then He Stepped Onto the Field.

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      The impact of the soccer star, who scored a game-winning goal in his debut on Friday, has already been felt in the city known as the unofficial capital of Latin America.Since Lionel Messi announced in early June that he intended to make a stunning jump to Major League Soccer for the twilight of his career, he has flipped the world of his new team, Inter Miami, upside down and shined an enormous spotlight on South Florida. Considered perhaps the greatest soccer player of all time, Messi brought an unprecedented amount of attention to a team that was in only its fourth season and mired in last place.And when Messi was fouled near the top of the penalty box in the third minute of added time in his highly anticipated debut on Friday, he had a chance to prove once again why he was worth all of this hoopla, money and adulation. As he lined up for the free kick in the waning seconds of the game, the crowd of 20,512 at DRV PNK Stadium wondered if he could author another unforgettable moment in an already storied career.The answer: of course. With his golden left foot, Messi drilled a shot into the top left corner of the net, providing the winning difference in a 2-1 victory over Mexican team Cruz Azul that seemed surreal but also quite fitting.“A tremendous joy to get our first victory after how we’ve been doing in the league,” Messi said in Spanish in a postgame television interview.Teammate Kamal Miller said it best when he noted that it was “crazy how that the whole crowd expected the ball to go right there, and he put it right there.” He added later, “We all had that feeling that if anyone could pull off something of that magnitude, that’s the right man.”Fans stood outside DRV PNK Stadium on Sunday to celebrate Messi’s arrival.Saul Martinez for The New York TimesThis is the power of Messi. Before he agreed to come here, Inter Miami was perhaps best known for a cheating scandal in 2021. And this season, Miami had not won since May 23, a span of 11 games. But Messi, 36, has already made an instant impact on and off the field.Messi, who led Argentina to World Cup glory in December and has claimed seven Ballons d’Or as the world’s best men’s soccer player, isn’t just an iconic athlete who has reached almost mythical proportions. He already has and likely will continue to have a substantial cultural influence on a city — and region — known as the unofficial capital of Latin America. Restaurants have changed their menus to include Messi-themed dishes. Murals and signs of Messi have popped up everywhere. Argentine culture is spreading through him.“The magnitude of this announcement — no matter how much I’ve prepared, envisioned, dreamed — is mind-blowing,” said Jorge Mas, the Cuban American billionaire and South Florida native who is the managing owner of Inter Miami. “You’d have to live in a cave to not know that Leo Messi is an Inter Miami player, no matter where in the world.”Look no further than the demand for tickets.A mural of Messi outside the Argentine restaurant Fiorito in Miami.Saul Martinez for The New York TimesGranted, Inter Miami plays in a stadium about 30 miles north of downtown Miami that has a listed capacity of 19,000 and is a placeholder until a proposed larger venue next to Miami International Airport is expected to be completed in two years.But the prices for many tickets to Messi’s first Inter Miami game jumped over $300 from roughly $40. As he acclimated to a new team, Messi didn’t start the game — part of a new monthlong tournament between M.L.S. and Liga MX called Leagues Cup — but it was a sellout anyway. From the beginning of the game, long before he stepped onto the field as a substitute in the 54th minute, fans had been chanting his name.The average ticket price on the secondary market for Inter Miami’s remaining home games skyrocketed to $850 from $152, with road games seeing an even bigger jump, according to Ticket IQ.While some fans have gotten their hands on a Messi Inter Miami jersey, the items are hard to come by online. A note on Inter Miami and M.L.S. official stores, which are run by the sports apparel retailer Fanatics, said that Adidas, the league’s official jersey supplier, would be “delivering this product in mid October.” The M.L.S. regular season ends around then. (Adidas did not respond to a request for comment.)According to Fanatics, since Messi’s new jersey launched on Monday, Inter Miami has been its top-selling team across all sports. The company said on Thursday that it had sold more Inter Miami merchandise since Monday than in the previous seven and a half months of 2023.“This is going to give a level of global exposure for us that we never could have achieved without a player like Messi,” M.L.S. Commissioner Don Garber said. “Whether that’s in South America or in Argentina, or in Europe because he had legendary careers in Barcelona and in France. The goal is try to capture as much of the interest in Messi as we can.”Before Messi’s announcement, Inter Miami’s Instagram account had one million followers. The count had ballooned to nearly 11 million as of Friday, surpassing Inter Milan, the storied soccer club in Italy, and all professional sports teams in the United States save for three N.B.A. teams.Some businesses across South Florida now feature homages to Messi.Saul Martinez for The New York Times“The city has got a bit of a buzz to it now,” Inter Miami defender DeAndre Yedlin said to nearly 40 reporters gathered before a Thursday morning practice, a crowd much larger than usual. “People are really excited, which is nice to see.”For Messi’s presentation event on Sunday — which was broadcast globally in English and Spanish on Apple TV, M.L.S.’s first-year streaming partner — nearly 500 media members were credentialed, according to Inter Miami. And nearly 200 were approved for Messi’s first practice, with a news helicopter circling above since early that morning. Even though reporters were given access to only 15 minutes of the training session, which is common in the sport, television and radio reporters from Argentina broadcast live from their spots on the other side of the field, and then later from the parking lot.“That’s a gift that Leo has given the sport,” said David Beckham, the former soccer star and an Inter Miami owner. “It’s about legacy for him. He’s at the stage of his career where he’s done everything that any soccer player can do in the sport.”Even beyond the field, Messi is among the most famous humans on Earth. At the World Cup in Qatar, it was common to see not only Argentina fans wearing his jersey and singing the national team chants, but also people from Bangladesh or the Philippines. A 30-foot-tall cutout of Messi stands, for example, in the southern Indian state of Kerala.Building on its popularity in Asia, Argentina’s national soccer federation had already begun its plans to grow in the U.S. market a year and a half ago. Leandro Petersen, the A.F.A.’s chief commercial and marketing officer, said the federation has 30-year deals in place in South Florida either to build new facilities (North Bay Village) or to renovate existing ones (Hialeah) to use as training centers for its national team ahead of the 2024 Copa América tournament and the 2026 World Cup.Demand for Inter Miami gear and tickets have skyrocketed. Argentine culture is spreading through him in Miami.Saul Martinez for The New York TimesBut now that Messi is around, Petersen said the federation is benefiting from the boost and seeing its timelines accelerate. Before, he said, it was more difficult to compete with the established American sports leagues, such as the N.F.L. or N.B.A.“What’s happening now is that different companies that didn’t invest in soccer because it’s not the most popular sport in the United States, they’re now starting to include in their budget a part to invest in soccer,” Petersen said in Spanish. Emi Danieluk, the brand ambassador for a local chain of Argentine steakhouses called Baires Grill, which has frequently hosted Messi, his family and his Argentine teammates, said Messi’s arrival had already given more visibility to Argentine culture, products and food. He sees more potential ripple effects of Messi’s presence.“We have today an example of what Messi is generating in Florida, but I can assure you when he starts to travel for Inter Miami to other stadiums that have more capacity, like Atlanta United and 80,000 people, the impact he is going to have in every state is really significant,” Danieluk said. “I don’t think people realize that right now.”Messi walked triumphantly off the field after his first Inter Miami game.Chandan Khanna/Agence France-Presse — Getty ImagesThose in attendance at Friday’s game saw Messi’s substantial impact. After he and Sergio Busquets, a fellow newcomer and former teammate of Messi’s in Barcelona, entered the game, they began exposing Cruz Azul’s defense. In stoppage time, Messi drew a foul and worked his magic. He sent the crowd into a frenzy, celebrated with teammates and raced over to hug his family.“We want to start like that, giving the victory to these people and to thank all the people here,” Messi said afterward, adding later, “I hope that we continue like this and they keep accompanying us all year.” More