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    Five Things to Know as M.L.S. Starts Its Season

    A new team, a new star, new protocols, new stadiums and maybe a new winner await in a season that finally starts on Friday.It’s a couple of months late, but Major League Soccer’s 2021 season is ready to start on Friday. So what’s new?New TeamM.L.S. has brought major league sports to everyone’s favorite weird city, and of course Matthew McConaughey is a co-owner of Austin F.C. (He has also been given the title “minister of culture.”) “We’re a very multicultural place,” he said. “An Austin fan can go talk Austin F.C. with a banker in London now, and a cabdriver from Lagos.”Charlotte is to follow in 2022 and St. Louis in 2023. But plans for a Sacramento franchise in 2024, which would have been the league’s 30th team, may be falling through after the lead investor withdrew.New ProtocolsAfter a truncated 2020 season, teams will be playing a full 34-game schedule. But to minimize travel, each team will play only two or three games against members of the other conference. The Canadian teams will be playing stateside, in shared stadiums, at least at first: Montreal in Miami, Toronto in Orlando and Vancouver in Salt Lake City.Fans will be coming back, with most teams planning to fill 20 percent to 50 percent of their stadiums.Austin F.C., which is partially owned by the actor Matthew McConaughey, will play in the newly built Q2 Stadium. Eric Gay/Associated PressNew StadiumsIn addition to Austin, which will play in a new stadium, Cincinnati will get its own home after playing at the University of Cincinnati’s football stadium for two seasons. Columbus will open the season in its old stadium before moving to a new one in July.New StarThere were fewer big-name signings than in some years, but there is plenty of excitement about Brenner, a 21-year-old Brazilian striker. After scoring 21 goals in 39 games with São Paulo, his new home will be F.C. Cincinnati, which is aiming to make more of a splash after making little impression in its first two seasons. Brenner cost the team a reported $13 million, ranking in the top-five M.L.S. transfer fees ever.A New Winner?While perennial contender Seattle looks good again, the betting favorite for the season is Los Angeles F.C., led by Carlos Vela and last season’s leading scorer, Diego Rossi. Should the bookies be right, the team would win its first M.L.S. Cup in its fourth year of existence. More

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    Teammates in Brooklyn, Rivals in M.L.S.

    When Kevin Durant bought a stake in the Philadelphia Union last summer, he became the fourth member of the Nets with an ownership stake in Major League Soccer.In the early days of Major League Soccer’s restart last summer, Jim Curtin, the coach of the Philadelphia Union, told his players that he had lined up a special guest for a video conference call.The Union players were in the league’s bubble at Walt Disney World, outside of Orlando, Fla., and because of health and safety protocols that limited large group gatherings, they had scattered to their hotel rooms for the call. A familiar figure soon appeared on their screens. Kevin Durant, one of the team’s new owners, had arrived to deliver a pep talk.As Durant’s speech — a message about what it takes to succeed and become a champion — morphed into a nothing-is-off-limits discussion, the players asked him about his N.B.A. title runs with Golden State, about his decision to join the Nets in free agency and about his then-ongoing rehabilitation from Achilles’ tendon surgery.“It hit with our players because they’ve all been injured at certain times — how lonely that can be, and getting yourself back to the top,” Curtin said. “The interesting thing is that I have guys from 15 different countries in my group, and all of them were like, ‘That was amazing.’ I think Kevin contributed to the team in a bigger way than he realized.”When Durant agreed to purchase a 10 percent stake in the Union last June — an investment worth more than $20 million — he joined a growing but select club of basketball stars who have acquired interests in professional soccer teams. LeBron James was ahead of the curve when, in 2011, he secured a small stake in the English club Liverpool.For a short spell, Carmelo Anthony owned Puerto Rico F.C. of the now-defunct North American Soccer League, and the W.N.B.A. star Candace Parker recently bought a piece of Angel City F.C., an expansion team in the National Women’s Soccer League.Durant isn’t even the only soccer owner in the Nets’ locker room. He gets daily reminders of the N.B.A.’s rapid cross-pollination with M.L.S.: Steve Nash, the Nets’ coach, is a co-owner of the Vancouver Whitecaps; Joe Tsai, the Nets’ owner, has a stake in Los Angeles F.C.; and James Harden, one of Durant’s teammates, arrived in Brooklyn this season with an ownership slice of the Houston Dynamo.“I’m sure once we play those guys, me and James will have a nice little wager on it,” Durant said in a telephone interview, adding: “It’s cool to see guys in our sport stepping over and doing something different.”The involvement of top basketball players in North American soccer comes at a time when athletes — particularly Black athletes — are increasingly leveraging their wealth and their public profiles to upend the traditional athlete-owner dynamic. Consider that the N.W.S.L.’s ownership ranks now include not only Parker but also Serena Williams and Naomi Osaka, tennis stars who understand their influence and are seizing opportunities to wield it beyond the court.Harden has a partial ownership stake in the Houston Dynamo of M.L.S. and the Dash of the N.W.S.L.Michelle V. Agins/The New York Times“I think players are realizing now that they have the opportunity to not just play for these teams and get paid by these owners,” Parker said. “They have the opportunity to actually write the checks. This generation has a different mind-set.”Parker said she became more serious about the idea of team ownership in recent years as a player for the Los Angeles Sparks. She got to know the owners, she said, and was intrigued by what happens behind the scenes — and the profound effect of those decisions.Durant said that he had thrown himself into the Union’s affairs. He participates in the ownership group’s weekly conference calls. He has chatted with the coaches about development and training. He has offered opinions on everything from jersey design to community outreach. He has conferred with the players about social justice issues, joining a call that helped lead to the team’s role in a voter-registration drive last year. And he has shown a willingness to opine on dubious refereeing decisions, like any other good Union fan.After the Union parted with two of their best players in the off-season — midfielder Brenden Aaronson now plays in Austria and defender Mark McKenzie left for Belgium — Durant may be the team’s most high-profile addition in the last year.Durant was not exactly a soccer aficionado growing up in Prince George’s County, Md., outside of Washington, D.C. Tall for his age and 6-foot-10 by high school, he spent most of his time working on his jump shot. But he would kick the soccer ball around with his friends, he said, and he quickly identified a parallel between the sports.“I swear one of the things he loves about it is that it’s reliant on scoring a bucket,” said Rich Kleiman, Durant’s manager and business partner.Early in his N.B.A. career, Durant took a couple of promotional trips to Europe on behalf of Nike, one of his sponsors, and met some of the company’s other global pitchmen. They happened to be soccer players. Durant’s exposure continued to grow when he joined the Warriors and developed a relationship with Nash, who was then working with the team as a player development consultant. Nash, who has been a co-owner of the Whitecaps since 2008, is an avid soccer player whose brother Martin once played for Canada’s national team.Nash has had a stake in the Vancouver Whitecaps since 2008. He trained with prospects for the team in 2009.Andy Clark/Reuters“Steve is huge into soccer,” Durant said. “We’ve talked about what it is to be an owner, and how much traveling he does to stay up with the team and how often he goes over there.”Durant recalled a formative experience in 2019, when he saw a news release announcing that Harden had joined the ownership group of the Dynamo and the Houston Dash of the N.W.S.L. “I got more and more interested when I saw some of my peers get into this,” Durant said.For athletes like Durant, Kleiman said, soccer franchises are “a realistic entry point” for team ownership. Current players are not allowed to acquire stakes in N.B.A. or W.N.B.A. teams, and the valuations of N.F.L. franchises and top European soccer clubs can reach into the billions, putting significant ownership stakes out of reach even for wealthy athletes. (There are exceptions, of course: James purchased a minor stake in the Boston Red Sox last month from the same partners who own Liverpool.)Parker said the driving force behind her involvement with Angel City F.C. was her 11-year-old daughter, Lailaa. Parker, a two-time winner of the W.N.B.A.’s Most Valuable Player Award, has long been vocal about encouraging others to support and invest in women’s sports.Candace Parker is a superstar in the W.N.B.A. and has become a top commentator on the N.B.A., but she says her first love was soccer. She recently purchased a piece of Angel City F.C., an expansion team in the National Women’s Soccer LeagueJonathan Daniel/Getty Images“And my daughter, she’s the main one who kind of calls me on all my stuff. She was the one who was like, ‘But Mom, are you doing it?’” Parker said. “So I kind of had her in my brain when I decided to go about this, because I think it’s so important for us to not just say it but do it as well.”Parker said soccer, not basketball, was her first love. She played until she was 13, she said. “Until my parents crushed my dreams because I was going to be tall and they told me that they didn’t ever see any 6-foot-2 soccer players,” she said. “I wanted to be Mia Hamm or Brandi Chastain.”Durant had talked with a different M.L.S. team, D.C. United, about investing in the team before those negotiations stalled. After The Athletic reported on those discussions in October 2019, Jay Sugarman, the Union’s majority owner, reached out.“Sort of fortuitous timing,” Sugarman said. “We were looking for different voices in our ownership group.”Two months later, Durant and Kleiman visited with team officials at the Union’s training facility. Curtin operated as a tour guide. “I’d be lying if I said I wasn’t a little star-struck,” he said.“You could tell right away with Rich and with Kevin that they were serious,” Jim Curtin, the coach of the Philadelphia Union, said of Rich Kleiman and Durant. Kathy Willens/Associated PressAny preconceived ideas that Curtin had about Durant’s potential role — that he only wanted to attach his celebrity to the team without having any actual involvement — dissolved as they went around the building. Durant had questions.“You could tell right away with Rich and with Kevin that they were serious,” Curtin said.Sugarman said he sensed that Durant and Curtin were philosophically aligned. In the weight room, Curtin talked about how “beach muscles” are out and core strength is in. In the cafeteria, he introduced Durant to the team chef and emphasized the importance of diet to recovery. In the film room, Curtin mentioned how he liked to keep those sessions as tight as possible, otherwise he risked losing the players’ attention.“I feel the same way,” Durant replied.Curtin also explained how he avoided the locker room because he considered it the players’ “sacred space,” and how the team prioritized its youth academy and innovation. Philadelphia has experimented with GPS trackers, he told Durant. The team flies drones at training sessions. It digs into analytics.“He was interested,” Curtin said. “Not only interested in the game of soccer but also interested in what we do on the field and how we get our players ready.”By last June, the deal was official. Durant’s ownership stake includes a marketing partnership with Thirty Five Ventures, the sports, media and entertainment company that he co-founded with Kleiman. But it also has given him a championship goal in another sport.The Union finished with the best record in M.L.S. in last year’s shortened season but were eliminated in the first round of the playoffs. They, and Durant, want a better ending this year.“We just want to keep building,” Durant said. “It’s a lot of work to be done.” More

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    Rooting for Your Home Team in Person? Here’s What You Need to Know.

    This spring, big-league games are luring fans to stadiums and arenas. Expect varying levels of mask-wearing, social distancing and pregame testing.From strict testing, masking and physical-distancing protocols in New York and California, to a full 40,000-seat stadium with almost no coronavirus restrictions outside Dallas.These are the widely varying conditions sports fans can expect as large-scale spectatorship returns to big-league stadiums and arenas this spring. Americans are still getting infected with the coronavirus each day, and hospitalizations and deaths continue to add to the virus’s ghastly toll — but even the most Covid-weary cannot deny the life-affirming joy of root-root-rooting for the home team.The question is, should you be rooting in person?“The devil’s always in the details,” said Dr. Thomas A. Russo, chief of infectious medicine at the Jacobs School of Medicine and Biomedical Sciences at the University at Buffalo. But when masking and distance standards are closely enforced, “the risk is going to be low,” he said.Fans were present on a very limited basis for some games at the end of last baseball season and in the N.F.L. season that concluded last month, and more recently for some N.B.A. and N.H.L. games. As of Friday, there have been no reports of community spread, but an argument can be made for waiting a bit before applying the face paint and heading out.“We’re still going to have a moderate community burden of disease for another six to eight weeks,” Dr. Russo said. “After that, as we’re working on the vaccinations, I expect it to lighten. So baseball in July may be very comfortable,” he continued, “whereas Opening Day may be less so.”This spring, the spectator policies of big-league baseball, soccer, hockey and basketball teams in the United States are governed primarily by the Covid-19 regulations of the 27 states where they are located, and the District of Columbia. The N.H.L. has extensive protocols for players, fans and buildings, and “none are independent of local, state, provincial or federal guidelines,” said John Dellapina, the league’s senior vice president of communications.But that leads to wide variations in how many are able to watch a game at the stadium or arena — and the lengths to which they must go to get in. The best thing for prospective spectators to do is check on their favorite team’s website and see what they need to do for a ticket.In New York, regulations currently allow 10 percent capacity at indoor sports venues — that translates to roughly 2,000 fans at Madison Square Garden for Knicks and Rangers games, 1,300 Islanders fans at Nassau Coliseum and 1,800 Nets fans at the Barclays Center — and 20 percent at outdoor venues.Those fans must present evidence of a negative virus test taken within 72 hours of the game (at a cost of $60 or more); have that test result linked to their ID via an app, like the tech company Clear’s digital health pass or New York State’s Excelsior Pass; complete a health survey before entry; submit to a temperature check; and, once inside, wear a mask except when eating or drinking.Outdoors, the same entry procedures will be in place, but with 20 percent capacity, when fans return to Yankee Stadium on Opening Day, April 1, and to Citi Field for the Mets home opener on April 8. (Both teams also say they will accept proof of full vaccination.) Gov. Andrew M. Cuomo announced the doubling of capacity for outdoor stadiums on Thursday, which means the Yankees can host almost 11,000 fans and the Mets about 8,400.That will also hold true for the Toronto Blue Jays, who are likely to play home games in Buffalo’s intimate Sahlen Field starting in May or June if the U.S.-Canada border remains closed. At Sahlen, 20 percent capacity translates to about 3,300 fans.Limited tickets and lots of social distancingOf course, all of this is dependent on scoring a ticket. Season-ticket holders get first crack at seats, so resale sites are the best bet for the casual fan.For some teams those secondary prices will be steep, given the limited supply, like the $260 nosebleed seat listed on Thursday for Islanders-Rangers at the Coliseum April 11. The cheapest resale price for a Red Sox-Orioles Opening Day ticket at Fenway Park (12 percent capacity) was put at $344. Currently, resale sites don’t even list tickets for Yankee Stadium or Citi Field until June.Baseball fans kept their distance from each other during the game between the New York Yankees and the Pittsburgh Pirates at George M. Steinbrenner Field in Tampa, Fla., on March 13.Eve Edelheit for The New York TimesNew Jersey is allowing 10 percent capacity at Devils games indoors in Newark (about 1,800 fans), and 15 percent capacity for Red Bulls games outdoors in Harrison (about 3,750) when the Major League Soccer season starts on April 17. But unlike New York, no negative Covid-19 test is required. “If you buy tickets together, you can sit together, but otherwise, we have to spread apart,” said Gov. Phil Murphy of New Jersey.Sports and health officials use algorithms to determine what percentage of capacity allows for six feet of spacing. For most arenas, that figure is 20 to 25 percent, so the Devils are well below that threshold.In California, a color-coded system determined by local infection rates determines restrictions. Until recently, Los Angeles County was in the strictest purple tier, which would have restricted attendance to 100 fans at LA Galaxy and LAFC soccer games and Dodgers baseball games.But the county has since moved to the red tier, which allows 20 percent capacity at sports venues. So when the Dodgers play their home opener on April 9, as many as 11,200 fans will be on hand at Dodger Stadium. Orange County also moved to red, which will enable 9,000 fans to turn out at Angel Stadium. So did San Diego County, giving the OK for 10,000 Padres fans at Petco Park.And so it goes in a checkerboard manner across the country. The Colorado Rockies can fill their ballpark to just over 42 percent of capacity, or 21,000 fans who must wear proper masks. In Missouri, the St. Louis Cardinals can fill up to 32 percent of their stadium, and in Pennsylvania, the Philadelphia Phillies and Pittsburgh Pirates can fill 20 percent. But in Michigan, current regulations mandate that the Detroit Tigers admit only 1,000 fans, though the team says that figure could be increased.In Oregon, state officials have not yet cleared the Portland Timbers men’s and Portland Thorns women’s soccer teams to allow fans into Providence Park. That’s also true for 13 N.B.A. basketball teams, though that number could shrink in the coming days.Indeed, the N.B.A. has perhaps the most uniform leaguewide policy regarding Covid protocols. In the 17 arenas that currently admit fans, none are allowed to sit courtside and must be at least 15 feet behind team benches. Fans with seats within 30 feet of the court must present a negative Covid-19 test within 48 hours of game time or pass a rapid test on-site, and they are prohibited from eating.The N.H.L. has also made rink-side adjustments after a few early-season outbreaks among players and officials in closed-door games. The plexiglass panels were removed from behind the team benches and the penalty boxes to promote air circulation. And at 18 of the 24 U.S. rinks that now or will soon allow attendance, fans are prohibited from sitting behind the benches and penalty boxes or along the glass.And then there’s Texas…Then there’s the Lone Star state, where Gov. Greg Abbott recently removed all Covid-19 restrictions.The Texas Rangers took that as their cue to allow full capacity, all 40,518 seats, for the first three games at their new retractable-roof baseball stadium in Arlington — the first team in North America to do so. There will be no protocols beyond a mask-wearing rule at those two exhibition games on March 29 and 30 and the season opener on April 5. Subsequent games will be at less-than-full but still undetermined capacity.Dr. Catherine Troisi, an infectious disease epidemiologist at UTHealth School of Public Health in Houston, said she would not recommend attending those first three games in Arlington.“Will people keep their masks on, will they be drinking alcohol, will they be shouting, will the roof be open or closed?” she said. “There are so many risk factors. Even if you’re fully immunized, I’d advise against going.”However, another Dallas team is showing more restraint. The N.B.A. Mavericks will continue to cap their attendance at about 25 percent capacity and require fans to complete a health questionnaire. “Nothing will change,” the Mavericks owner, Mark Cuban, said.Golf fans, buoyed by the principle that outdoors is better when it comes to the coronavirus, are returning to PGA Tour events. Some 10,000 were expected for this weekend’s Honda Classic in Palm Beach Gardens, Fla. That’s 20 percent of maximum capacity.But if it still seems like a lot of people on a golf course, don’t worry. The PGA Tour website reminds all spectators to make sure their temperature is under 100.4 degrees before they arrive and to maintain six-foot distancing.And, as a final reassurance for those who simply must get out and watch a tournament in person, the PGA warns that “no autographs, fist bumps or selfies are permitted with players.”Follow New York Times Travel on Instagram, Twitter and Facebook. And sign up for our weekly Travel Dispatch newsletter to receive expert tips on traveling smarter and inspiration for your next vacation. More

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    Inter Milan vs. Inter Miami Is the Trademark Lawyer Derby

    AdvertisementContinue reading the main storySupported byContinue reading the main storyInter vs. Inter Is the Soccer Rivalry Trademark Lawyers Can LoveA dispute over a team name could have consequences for the increasingly global soccer industry.Quick quiz: How well do you know your Inters? (Answers below.)Credit…From left, Jessica Hill/Associated Press; Tibor Illyes/EPA, via Shutterstock; Diego Vara/Reuters; Jennifer Lorenzini/ReutersFeb. 18, 2021, 2:46 p.m. ETFor more than four and a half years, David Beckham’s Major League Soccer franchise in Miami was nameless.As plans for it were made and then regularly remade, the team came to be known as Miami Beckham United — a shorthand that seemed to account for the main points of interest: city, owner, soccer. It wasn’t until the fall of 2018 that Beckham’s team was officially baptized: as Club Internacional de Fútbol Miami, or Inter Miami for short.The decision to trade one common soccer club name, United, for another, Inter, was hardly groundbreaking. North American soccer teams often copy the names of Europe’s legacy clubs in an effort to project credibility in the sport’s culture. In M.L.S., for example — a league that literally has the word “soccer” in its name — there are 14 Football Clubs. There is also a Club de Foot (in Montreal), a Sporting (in Kansas City), a Real (in Salt Lake City) and three Uniteds.Beckham’s choice of name, though, immediately caught the attention of one entity with a particularly keen interest: the Italian powerhouse Internazionale Milano, or Inter Milan for short. The Italian team had laid claim to “Inter” in a filing with the United States Patent and Trademark Office in 2014.Almost immediately, the fight for the name was on.Within months, Major League Soccer, which owns and controls Inter Miami as a single entity, filed a notice of opposition to Inter Milan’s trademark registration, which still had not been awarded, with the government’s Trademark Trial and Appeal Board. The sides are now in a legal battle over who gets to use the stand-alone word “Inter” in the United States.Late last year, a panel of three judges rejected — for a third and final time — M.L.S.’s claim that an Inter Milan trademark would be confusing to the consumer.While there is no danger that the dispute will force Inter Miami to change its name, an Inter Milan victory would complicate the Florida club’s branding, marketing and merchandising for years to come. If it ever used the word Inter as a separate moniker, for example, it could be sued for trademark infringement.Conversely, if M.L.S. prevails, Inter Milan’s ambitions to monetize the North American market — an increasingly appealing set of consumers for a number of top European leagues and clubs — could be frustrated as well.In a statement, Inter Miami said that “Inter” was a “commonly used term” and that the club was “not in jeopardy of changing its trademark-approved name or marks.”Inter Milan had hoped to ward off litigation by talking with M.L.S. about finding a solution to the dispute, according to a person familiar with the team’s side of the case. Those talks have continued and may yield a resolution; one option could be a joint commercial venture in the United States, or even a royalty fee. A spokeswoman for Inter Milan declined to comment on the case.Beyond its particular arguments, the fight over the use of the word “Inter” in the United States presents a complication to the common practice of importing team names. If American teams are not secure in the commercial rights to their own names, it could hamper their business and growth. Soccer’s rapid globalization, which now includes annual barnstorming tours, overseas offices and even attempts by European leagues to take domestic competitions outside their borders, has raised not only the stakes, but also the potential risks for confusion.Credit…David Santiago/Miami Herald, via Associated PressCredit…Daniele Mascolo/ReutersFlags are one thing. Inter Miami’s owner, David Beckham, is a brand all his own.Credit…Marcio Jose Sanchez/Associated Press“The big picture is this sense that the Inter trademark application in the U.S. is kind of the next step in the evolution of the global brand for soccer clubs and the effective invasion of the U.S.,” said Steven Bank, a professor of sports law at U.C.L.A. “If Inter can claim the term ‘Inter,’ and that’s all they’ve asked for, then Real Madrid could claim ‘Real’ and Manchester United, in theory, could claim ‘United.’”That means the implications of Inter vs. Inter could be dizzying. Could one of the English Uniteds lay claim to that name on other continents, arguing that it was the first United or, as it were, the most United? Could Sporting Clube de Portugal challenge Sporting Kansas City? Could Real Madrid sue Real Salt Lake?Would the bigger, older clubs even have a case? In American trademark law, laying claim to a name first carries more weight than the strength of your brand.This could all have been avoided by coming up with new names, of course. And that was what M.L.S. did when it first took the field in the 1990s under more traditional American-style city-nickname conventions. But as the league evolved, nearly every team opted for a European-style label: Atlanta United, F.C. Cincinnati, Los Angeles F.C. In January, the Montreal Impact rebranded as C.F. Montréal.“Neither team has a very distinctive mark,” David Placek, president and founder of Lexicon, a company specializing in naming and trademarking new brands, said of Inter Milan and Inter Miami. “They’re using generic terms. It’s just pure imitation. ‘It sounds kind of European, so let’s have that kind of panache.’”Placek argued teams would be better off, legally and otherwise, by choosing an original name. “Create their own distinctive personality,” he said, “rather than try to imitate another team.”Quiz time: Which Inter is which?[embedded content]The outcome of a ruling in Inter vs. Inter, though, could be messy.As soon as next month, Football Club Internazionale Milano, as the Italian team is officially named, plans to rebrand itself as Inter Milano to pursue new global branding and marketing opportunities. An apparent attempt to modernize the club’s name and look, following the example of its Italian league rival Juventus, it is an expensive undertaking, and one unlikely to be embraced by traditional fans. But it helps explain the club’s insistence on strenuously defending its existing trademark claim.The Italian team claimed the term “Inter” with the U.S. Patent and Trademark Office in 2014, two years before its current Chinese owners bought control of it. The application covered a wide range of services and products, from staging soccer games to branded pajamas, dog leashes and yo-yos.By 2019, however, the mark still had not been awarded because Inter Milan’s application initially had been deemed confusingly close to the word “Enter,” which was trademarked by a different company. That’s when Major League Soccer challenged the claim with the Trademark Trial and Appeal Board.M.L.S. has argued that the term “Inter” is merely descriptive, and that trademarking it creates a likelihood of confusion. After all, there are dozens of soccer clubs worldwide named Inter, many of them in the professional ranks and at least two others in the United States: a minor league team in Nashville and a youth club in Atlanta. It is likely that most of those Inters were named as a homage to Inter Milan, a three-time European champion, but that, M.L.S. argues, doesn’t necessarily give Inter Milan the rights to the name.So far, only the likelihood of confusion has been adjudicated. M.L.S., which does not have a prior claim to “Inter” but argues that other U.S.-based entities used the word before Inter Milan attempted to trademark it, has been denied in its claim three times.A trial, which will hinge solely on whether “Inter” is a descriptive term and therefore beyond trademarking, will not happen until 2022 at the earliest. “I think M.L.S. has a very good basis for asserting that the mark is descriptive, at least in connection with the soccer services,” said Laura Franco, a trademark lawyer.If Inter Milan’s claim survives the opposition and it is awarded the trademark, however, it would only then be able to sue Inter Miami for specific infringements. But such claims would rest on proving a likelihood of confusion, which is murky territory. Can an M.L.S. team with pink and black colors be confused with an Italian one that plays in black and blue? Especially when they play in different competitions, and on different continents?“Just because Inter Milan may own the registration for ‘Inter’ and Inter Miami may use ‘Inter Miami’ doesn’t mean that there is going to be consumer confusion,” Franco said.Tariq Panja contributed reporting.AdvertisementContinue reading the main story More

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    Europe Mines an Emerging Market for Soccer Talent: the U.S.

    AdvertisementContinue reading the main storySupported byContinue reading the main storyOn SoccerEurope Is Mining an Emerging Talent Market: the U.S.All the big clubs know Christian Pulisic, Weston McKennie and Gio Reyna. More recently, the callers have asked about Bryan Reynolds, Brenden Aaronson and others like them.Bryan Reynolds wasn’t a household name in American soccer circles, but Roma and Juventus knew him well.Credit…Orlin Wagner/Associated PressFeb. 4, 2021, 2:11 p.m. ETOver the last few months, André Zanotta has taken calls from teams in France, Belgium and Germany. Little in the transfer market eludes the gimlet eye of Sevilla, so the Spanish side was in touch, too. And then there were the Italians. It seemed to Zanotta that he has spoken to every major club in Serie A.Zanotta is used to this kind of frenzy. A decade ago, he was a vice president at Santos, in his native Brazil, when a teenage Neymar was coming through. A few years later, he was at Grêmio when Arthur Melo emerged as one of South America’s brightest prospects. (Both players were eventually sold to Barcelona.)That has long been how it works in Brazil, soccer’s great hothouse of talent, of course: Europe’s major clubs lie permanently in wait, ready to pounce when a scout or an agent or a contact alerts them to even the slightest flicker of promise. The difference, this time, was that Zanotta was taking those calls not in São Paulo or Pôrto Alegre, but Dallas.All of the clubs contacting Zanotta — the technical director at F.C. Dallas — were doing so to ask him about the teenage right back Bryan Reynolds. At that stage, Reynolds had played only a couple of dozen games in Major League Soccer, but that had been enough to pique their curiosity.“They loved his technical ability, his athleticism,” Zanotta said of the European suitors who called to ask about Reynolds. “They could see in his profile that he could adapt to any of the top leagues in Europe.” Eventually, two made a firm bid: Juventus and Roma. Persuaded by Roma’s coach, Paulo Fonseca, that he could offer a quicker route to first-team soccer, Reynolds chose to move to the Italian capital. Roma could eventually pay as much as $11 million for the privilege of signing him.He is not the only young American player to have made that journey during Europe’s winter transfer window. In the past month, the Philadelphia Union sold the defender Mark McKenzie to K.R.C. Genk, in Belgium, and the midfielder Brenden Aaronson to Austria’s Red Bull Salzburg. New York City F.C.’s Joe Scally completed his long-anticipated move to Borussia Mönchengladbach, and two more, slightly older, players — Jordan Morris and Paul Arriola — joined Swansea City, in England’s second tier, too. They may collide there one day with Orlando City striker Daryl Dike; the 20-year-old agreed to a loan move to Barnsley on Monday.Brenden Aaronson’s breakout season with the Philadelphia Union resulted in a move to Red Bull Salzburg, where he will play for another M.L.S. expatriate, Jesse Marsch.Credit…Barbara Gindl/Agence France-Presse — Getty ImagesTheir path is, increasingly, a well-trod one: All join an American contingent in Europe that already includes Tyler Adams, Weston McKennie, Christian Pulisic, Josh Sargent and Giovanni Reyna.“Major League Soccer used to sell players to Europe episodically,” said Dimitrios Efstathiou, M.L.S.’s senior vice president for player relations. “It would be as a result of an existing relationship between two coaches, or on the back of a good performance at the World Cup.”Now, that has changed. “It is four, five or six every window,” said Fred Lipka, technical director of the M.L.S. Next youth development program. “And that validates the process.”The relatively sudden transformation — of the United States in general, and M.L.S. in particular — from an afterthought in the minds of European teams into prime hunting territory has twin explanations, one from each side of the Atlantic.From an M.L.S. perspective, it is a result of what Lipka calls “the process, a complete shift in the way players are developed” in the league over the last 14 years. In 2007, M.L.S. made a decision to invest more in its academies: not just in the facilities clubs could offer for developing players, but the type of training they received there.“We invested in coaching education, in academy directors, in trying to ensure there was more exchange with Europe and South America, and to import best practice,” Lipka said. “There is more emphasis on technical and tactical training, not just on athletic development. To build a plane, you need to have engineers who know how to build a plane.”In 2018, Tyler Adams was a teenage starter for the Red Bulls in M.L.S. But suitors were already circling.Credit…Vincent Carchietta/USA Today Sports, via ReutersLast summer, Adams scored against Atlético Madrid as RB Leipzig advanced to the Champions League semifinals.Credit…Pool photo by Lluis GeneReynolds, Aaronson and many — but not all — of the rest are the fruit of that labor, their flourishing helped not only by the commitment of their clubs to allowing homegrown players to flourish — “It is in our D.N.A. to allow young players to reach the top level,” Zanotta said of F.C. Dallas, where McKennie honed his game as an academy player — but by the rising standards of the league as a whole.“The owners have been investing more money in better signings,” Zanotta said. “So the quality of player in the league is growing, and that helps the development of the American players.” His counterpart in Philadelphia, Ernst Tanner, said the level of play in the league was only part of it; the prevalence of a “high-press, high-risk, more dynamic” style of play in M.L.S. helps, too, since teams in Europe need players who are comfortable playing precisely that way.The European version of the story is not at odds with that, but its emphasis falls elsewhere. “I think when Christian Pulisic came over and established himself at a high level, that opened the door to other teams scouting young players in the U.S.,” said Jesse Marsch, the American coach of Red Bull Salzburg, Aaronson’s new club.“You had Christian, Weston McKennie, Josh Sargent, Tyler Adams all having success in professional environments, and that encouraged others to go and scout earlier and earlier in America, and that meant more and more opportunities for players, especially in Germany.”Weston McKennie’s success in Germany, and now with Juventus in Italy, has helped to change the perceptions of American prospects in both leagues.Credit…Alberto Estevez/EPA, via ShutterstockIt is not, in other words, necessarily the case that European teams suddenly noticed a change in what was on offer in the American market. It is that Pulisic’s breakthrough — initially at Borussia Dortmund, and then at Chelsea — encouraged more teams to look at the market, seriously, for the first time.Zanotta does not contest that interpretation; the transfer market, in his experience, has always been slightly inclined to follow fashion. “We have seen it here, too,” he said. “You have times when there are a lot of Argentineans doing well, or Brazilians, and that drives clubs to pay more attention to a specific market.”The closer European teams have looked, too, the more they have found M.L.S. an easy place to do business. Rather than try to resist the predators circling its brightest prospects — or leaving its clubs to navigate the murky corners of the transfer market alone — the league has an entire department, run by Efstathiou, dedicated to helping facilitate deals.His dozen liaison officers are in daily contact with all of M.L.S.’s 27 clubs, “keeping tabs on potential transactions, both in and out.” The league monitors and assists with deals every step of the way, both in its legal capacity as the ultimate employer of every player, and in an advisory role, offering guidance on the realities of “the wider marketplace.”If that seems counterintuitive — that a league should be smoothing the passage of some of its brightest talents to its theoretical competitors — to Tanner, for one, it is the natural conclusion of the process. “For now, if we develop a high-level player, it is only right that we sell them to allow them to reach their full potential,” he said.To Efstathiou, it is not only unavoidable, but beneficial. “To improve the quality on the field, we have to be full participants in the market,” he said. “That means buying, as well as selling.”His team is not likely to see any quiet any time soon. In Philadelphia, Tanner hears “daily” from representatives of European teams, eager not to miss out on the successor to McKenzie and Aaronson. Zanotta has already fielded inquiries about players at F.C. Dallas who might replace Reynolds — or his predecessor, Reggie Cannon, now with the Portuguese club Boavista — in Texas. He is not the only one. European clubs are monitoring the likes of Julian Araujo, a 19-year-old fullback with the Los Angeles Galaxy, and the young Real Salt Lake goalkeeper David Ochoa. Both will, most likely, be the subject of interest when the transfer market reopens this summer.Lipka takes that as a considerable compliment, and a testament to the work M.L.S. has done in the past decade and more. He remembers a point — not so long ago — when the few American players who made it to Europe were treated with suspicion, assumed to be hard-running and hard-working but technically limited, and when the old world’s biggest clubs would not even consider the United States as a market worth tapping.“It used to be a burden to be a young American player,” Lipka said. “Now, I think it is quite a good time.”AdvertisementContinue reading the main story More

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    Columbus Beats Seattle to Win M.L.S. Cup

    #masthead-section-label, #masthead-bar-one { display: none }The Coronavirus OutbreakliveLatest UpdatesMaps and CasesThe Latest Vaccine InformationVaccine TrackerFAQAdvertisementContinue reading the main storySupported byContinue reading the main storyM.L.S. Cup: Crew 3, Sounders 0Columbus Wins M.L.S. Cup, the Final Stop on a Journey to Stay PutLucas Zelarayán’s two goals carried the Crew over the Sounders in the stadium the team had almost abandoned three years ago.Lucas Zelarayán, center, scored two of the Crew’s goals and set up the third.Credit…Emilee Chinn/Getty ImagesDec. 12, 2020The celebration was the catharsis Columbus Crew fans had dreamed of since 2017, when the team’s former owner had threatened to move their team to Texas. It was the party they had pined for since 2018, when their campaign to stop him had yielded new owners and new hope. It was the dream that sustained them this year when the coronavirus played havoc with the schedule and locked them out of their stadium.So once the party finally began, once the final whistle had blown on the Crew’s 3-0 victory over the Seattle Sounders at Columbus’s Mapfre Stadium and Columbus had won its second league title, the only sadness, it seemed, was that more Crew fans were not there to see it in person.“When I took the job, I had a dream to take M.L.S. Cup to those fans over there,” said Crew Coach Caleb Porter, who circled the field thanking the roughly 1,500 socially distanced supporters in attendance even before his team had been handed its silver trophy. “That’s why I was so emotional.”Porter had denied those fans just such a celebration five years ago when, as coach of the Portland Timbers, he beat the Crew at Mapfre Stadium to win his own M.L.S. Cup. When he was hired by the Crew in January 2019, only months after the city’s successful campaign to save the team, he pledged to give Columbus fans something to cheer again.On Saturday, those who had been allowed inside — where they were instructed by health officials and stadium signs to stay masked and safely distant for all 90 minutes — showered Porter with thanks. The hugs will come later, when that sort of thing is safe again.That the final of M.L.S.’s 25th season took place at all was, in many respects, a triumph in itself. The season had begun on Feb. 29, the earliest start in league history, and concluded with the latest M.L.S. Cup ever played. In between was a year like no other: two weeks of matches and then a four-month hiatus because of the pandemic; a five-week summer tournament; and then weeks of wary returns to empty — or near-empty — stadiums.Along the way, the league conducted more than more than 130,000 virus tests, with about 20 percent of its players recording positive results, according to a players’ union official. Dozens of games were postponed, rescheduled or simply not played at all. To get to the end of the season, the league repeatedly tweaked its health protocols, adjusted its rules and crossed its collective fingers.Not even the final was immune, though. Columbus’s title hopes were dealt a significant blow on Friday when the team’s most important player, midfielder Darlington Nagbe, and a key member of its attack, Pedro Santos, were ruled out of the final for medical reasons. Both Nagbe and Santos later confirmed the league’s worst fear: that they, too, had tested positive for the coronavirus.“It’s a big loss; it’s a big blow,” Porter had said Friday. But he expressed confidence that his players could adjust, and his team took the game to the Sounders from the opening whistle.The first goal came in the 25th minute: a driven cross from the right by Gyasi Zardes, and a powerful one-timed finish at the back post by Lucas Zelarayán, an Argentine midfielder signed out of Mexico’s top league last winter, and — despite his diminutive size — a menacing presence throughout the first half.Six minutes later, it was 2-0, after Zelarayán fed an open Derrick Etienne Jr. — Santos’s replacement in the starting lineup — on the left side of the penalty area. Slipping behind his defender, Etienne coolly curled a right-footed shot around Seattle goalkeeper Stefan Frei.Health regulations limited attendance at the final to about 1,500 fans. They were ordered to sit only with their own parties and to wear masks at all times.Credit…Kyle Robertson/USA Today Sports, via ReutersSeattle tried to adjust, making two substitutions at halftime, but by then the momentum — or was it fate? — was too much to overcome. Zelarayán’s second goal, Columbus’s third, in the 82nd minute removed all doubt. The Sounders, finalists for the fourth time in five years, and seeking their second title in a row, never stood a chance.“This was going to be our day,” Porter said. “Our time, our day and our trophy.”Next season is scheduled to start in March. But, in a halftime interview on Saturday night, Commissioner Don Garber said the ongoing pandemic meant that he could not guarantee it.The Crew, for now at least, are fine with waiting. The title is theirs again at last, and they are more than happy to hold on to it as long as they can.AdvertisementContinue reading the main story More

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    They Saved the Crew. Now It's Playing in M.L.S. Cup.

    AdvertisementContinue reading the main storySupported byContinue reading the main storyTheir Team Almost Left Town. Now It’s Playing for a Title.Fan activism, public pressure and new owners kept the Columbus Crew in Ohio. On Saturday, the team will try to pay back its supporters by winning M.L.S. Cup on its home field.Columbus Crew fans at the groundbreaking for the team’s new stadium last year, a prospect that seemed unthinkable only a year earlier. Credit…Jason Mowry/Icon Sportswire, via Getty ImagesDec. 11, 2020, 3:24 p.m. ETThe Columbus Crew is not supposed to be here right now.Not “here,” as in Major League Soccer’s championship game, M.L.S. Cup, against the Seattle Sounders on Saturday night — though for some fans that feels unlikely enough.But here, in Ohio, they said. The team’s home. Their home.Their path to Saturday’s final begins in October 2017, when Crew fans received the nauseating news that the owner of their beloved team — an M.L.S. original that began play in the city in 1996 — was angling, with the support of the league office, to uproot the entire operation and move it to Austin, Texas.It was a devastating revelation, precisely because Crew fans knew how these things often go: rich owners, omnipotent leagues — in American sports, they tend to get their way. In Ohio they knew this all too well. Just look at what happened to the Cleveland Browns, they said.But the self-pity lasted only a moment. Then came anger and determination and, soon, organization. Keeping their team in Columbus, in defiance of the wishes of wealthy and powerful forces, felt like a long shot. But they would try.Their energies coalesced behind a simple slogan — Save The Crew — but the campaign was more than just a hashtag. Behind the scenes, a group of almost two dozen longtime fans assembled itself into a leadership team that had the energy, and long hours, of a buzzy start-up.The group included graphic designers, public relations specialists, lawyers and anyone else who had an angle they could work. Their message traveled far. Fans of opposing teams extended their sympathies. Some even flew the Crew colors in solidarity. If it can happen to them, other fans said, it can happen to us.In time, public officials and community leaders in Ohio took up the cause, exercising whatever leverage might they could muster. Twelve thousand fans signed a pledge to purchase tickets if the team stayed in the area. The pressure points on the owner behind the move, Anthony Precourt, and the league increased. Slowly the tide began to turn.In October 2018, the parties began working on a deal to transfer ownership of the Crew to an investment group that included Jimmy and Dee Haslam, the owners of the Browns, and Pete Edwards, the longtime Crew team doctor. The new owners pledged to keep the club in Columbus, an announcement that set off a volcanic blast of joy and relief that in some ways has yet to settle.The fight to save the Crew, still fresh in everyone’s memory, has made the team’s unlikely ascent to the championship game this season that much sweeter.The goal is to win the match, of course.But in some sense, maybe more than the average sports fan, they’re all just happy to be here. In Columbus. Still home.David Miller and his wife, Ellie.DAVID MILLER, 31, joined the leadership group of Save The Crew, helping out with communications.I was angry. I didn’t sleep well. And the next day I was still angry. Within the following week or so I saw this movement had been started, a website, a Twitter handle. I was following media clips. My wife kept telling me, if you keep getting angry, you’re going to have to do something about it.People who had skills kept popping up. We needed an attorney, and an attorney appeared. We needed someone who could submit records requests, and someone came out of the blue who was good at that. It’s amazing that all these volunteers came out of the woodwork and were interested in fighting the machine and came prepared.“Save the Crew” was seen in Columbus as a battle between good and evil. That’s a motivating story for a lot of people, how the fans, the community, banded together to fight the millionaires and billionaires.Karen Crognale and members of her family on the field before a Columbus Crew game in 2017, when her son Alex played for the team.Credit…Ralph SchudelKAREN CROGNALE, 55, is a longtime fan of the Crew, a former club employee and the mother of a former Columbus player.This is a closer-knit community compared to Ohio State. You could run into Crew players at the grocery store, at the mall. They were approachable. And it still feels that way.When we found out the team was going to be saved, I was by myself. I sat on my bed and sobbed. Over a sports team! It seems crazy. But that was the emotional toll it took on us all year.Fans can recall Frankie Hejduk’s header for a goal in 2008. I can’t recall moments. It’s never been about the team or how well it did or if we made the playoffs. For me, it was the place my kids grew up, where we raised our family, the friends we made in the stadium, the parking lot. It was not about the game of soccer. It was about everything outside the pitch. And if the team leaves, that’s what we lose.Frankie Hejduk was the Crew’s captain when the team won its only league title.Credit…Lucy Nicholson/ReutersFRANKIE HEJDUK, 46, a beloved former player who was still working for the team, had to walk a fine line during the Save the Crew campaign.I like to focus on the positive, but it was tough. I couldn’t say much during it. I was employed by the club. So I had to do what I had to do. But the fans, I think, know how I felt. I think they felt for me, whether they knew or not. And if they didn’t, I was going to have a beer with them after the game and tell them. But openly I couldn’t say much.When they saved the team, that was probably the seventh-best moment of my life. I have four kids and a wife. So those are top five. The sixth is winning the M.L.S. Cup in 2008 with the Crew. I’ve played with the national team. I’ve been in the Olympics. I’ve won other M.L.S. Cups. But that might have been No. 7.Signs supporting the #SaveTheCrew were soon everywhere in Columbus, but they popped up in other cities, too, as the campaign gained popular support.Credit…Jason Mowry/Icon Sportswire, via Getty ImagesJOHN ZIDAR, 33, used his design skills to help with the branding of “Save The Crew” movement.We would get my dad season tickets for his birthday slash Christmas, and he would alternate taking me or my brother or my sister. I met most of my closest friends through the team. I go with my brother now, still. It permeates every part of my life.During “Save The Crew” my dad passed away, and he didn’t get to see that we saved them. So having them here now is nice, like I still have a piece of him that I can enjoy. It means the world to me, possibly in ways I can’t necessarily put into words.Ben Hoelzel, Miranda Leppla and Robert Rovick.Credit…Courtesy Miranda LepplaRANDI LEPPLA, 36, has had Crew season tickets since 2009.We’ve seen relocations all the time. It’s based on money. You have to account for that. But that’s not how soccer works anywhere else in the world. There is an identity to teams, and their identity is the community.Save The Crew jerseys, yard signs, stickers, bumpers stickers — they were everywhere. Local businesses were putting things up in their shops. It was a very quick turnaround from, ‘Oh no this is so sad,’ to, ‘What are we going to do to fight this?’We weren’t supposed to have a team this year, and here we are. Winning would be a fairy tale ending for us. It’d be quite a way to close out a two-year victory lap, if you will.Dee Haslam with Pete Edwards in 2018. Both are members of the Crew’s ownership group.Credit…Joshua A. Bickel/The Columbus Dispatch, via Associated PressDEE HASLAM, 66, was a newcomer to soccer when she and her husband, the Cleveland Browns owner Jimmy Haslam, bought the team.We’re really excited for Columbus and for our fans, with them having gone through the process of almost losing a team. Cleveland lost a team. We obviously came in much later into that story, but you still hear the stories. It was a crushing thing. So when we heard about the Columbus Crew and that they might leave Ohio, we were just like: “That can’t happen. That’s terrible for a community.”Standing on the field for the conference championship [last weekend], it was like, Oh my gosh, we’re really here. We’re in the finals. It’s the M.L.S. Cup. We haven’t slept, really. When you lose, there’s a lot of tension and a lot of stress. When you win, and you’re expecting to win, the stress is even worse.AdvertisementContinue reading the main story More