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      How Bryson DeChambeau Saved Long Drive Golf

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      The sport is gaining fans among the public and professional golfers, many of whom have adopted its techniques for their own games.In August 2021, long drive was on the brink of collapse. The niche sport — in which competitors drive golf balls as far as humanly possible, often more than 400 yards — had endured a difficult year, disrupted by the pandemic, and registrations for the world long drive championship were dismal.That’s when Bryson DeChambeau, the winner of the 2020 U.S. Open and a member of the 2018 and 2021 U.S. Ryder Cup teams, entered the competition, sparking a surge in interest and dozens of new entries.“He saved us, that’s for sure,” Kyle Berkshire, a two-time world long drive champion, said.DeChambeau’s participation was not a total shock: In recent years, more and more established pros, increasingly obsessed with driving distance, have become unabashed fans of long drive, with PGA Tour winners like Justin Thomas, Tony Finau and Cameron Champ expressing support. Berkshire has become a go-to training partner and sounding board for many of these pros, sharing tips on swing technique, stretching, fitness routine and more.“Back when I was in college, everyone thought the long drive guys were the clowns of the golf world,” Berkshire said. “That whole perception is changing.”DeChambeau has played a major role in that, and after finishing seventh in the 2021 competition, he’ll be back for this year’s world championship, which begins Tuesday.DeChambeau made headlines in 2020 by bulking up and drastically changing his swing, increasing his average driving distance by nearly 20 yards to lead the PGA Tour. He ultimately won that year’s U.S. Open, and he has not been shy about crediting long drive — particularly its emphasis on swing speed — with much of his success.“I actually watched the 2019 world long drive championship, and that’s what inspired me and got me thinking,” DeChambeau said in a recent phone interview. “These guys were swinging the golf club 40 or 50 miles faster than me, so I thought, what if I could add just 15 percent to my swing speed and use that on tour? That’s how it started, and then I got addicted to hitting it farther and farther.”With the help of Berkshire and other long drivers, DeChambeau adopted a common long drive practice method: overspeed training, in which competitors swing the driver as hard as possible, with no regard for accuracy, in the hopes that it will also improve the speed of their more typical, controlled swings.The method worked incredibly well for DeChambeau — so much so that now, he and Berkshire said, it has become a standard training routine for many professional golfers.“It’s sort of a new revolution,” Berkshire said. “At this point, it’s almost required for professional golfers, since everyone is doing it.”According to Mark Broadie, a Columbia University professor and golf researcher who helped coach DeChambeau in 2020, the embrace of long drive within the golf world is a logical next step. Years ago, Broadie invented the “strokes gained” metric, which analyzes the impact of every shot throughout a round of golf in relation to the rest of the field. His analysis ultimately found that even marginal gains in driving distance could have a major effect on scores.“It’s true for all players: If you drive it 20 yards longer, even with a little less accuracy, you can gain a stroke per round,” Broadie said. “So it feels like a natural evolution for long drive to be more accepted. If you want to drive the ball as far as possible, then you clearly want to talk to the long drivers, the guys who have optimized that throughout their careers.”Long drive has existed, in some form or another, since 1949, when a driving competition was held in conjunction with that year’s P.G.A. Championship. A more formal long drive world championship would form in 1976, and various professional leagues have taken shape since the 1990s.One of the most recent iterations of a long drive league — the World Long Drive Association, sponsored by Golf Channel — essentially disbanded in 2020 after canceling its season because of the pandemic. In its wake came a spiritual successor, the Professional Long Drivers Association, which has hosted a number of tournaments, including the 2021 world long drive championship.While the association’s administrators are happy to be gaining acclaim in golf circles, they are also hopeful it will translate into mainstream acceptance.“This year, we’re getting a really big response from players wanting to compete, and more fans are coming out to watch our events,” said Bobby Peterson, the association’s managing partner and majority owner. A former long drive competitor, Peterson has been a part of the sport since 1992, and he said there had never been as much enthusiasm surrounding it as there is this year, including interest from possible corporate partners. “This isn’t just hyperbole,” Berkshire said. “Based on the talks I’ve been involved in, this sport is in the best position it’s ever been in.”Long drive’s recent ascent comes at a time when golf is reckoning with a major disruption in the form of the LIV Golf Series, whose major shareholder is the sovereign wealth fund of Saudi Arabia. In its first season, LIV Golf poached some high-profile golfers from the PGA Tour, including DeChambeau, and implemented innovations aimed at enhancing the fan experience and changing how viewers watch golf, including shorter tournament structures and a team format.David Carter, a sports business professor at the University of Southern California, said long drive could ultimately be an intriguing acquisition or partner with either the PGA Tour or LIV Golf, as both look to add content in the years to come.“It’s all about this next generation of consumer: younger people who want short-form, digestible content,” Carter said. “Something like long drive could be curated in a lot of different ways, whether online, through social media, or in conjunction with tournaments.”As long drivers prepared for this year’s world championship, Berkshire was grateful for DeChambeau’s continued support. He said he nearly had to pinch himself when he thought of how far long drive had come in such a short time.“Just a year ago, I had never seen a sport in such a bad position,” Berkshire said. “Now, I’ve never seen one poised for such a bright future. It’s just an exciting time all around.” More

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      BMW PGA Championship Brings Players From PGA Tour, DP World Tour and LIV Golf

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      Players from the PGA Tour, DP World Tour and the upstart LIV Golf series will all be competing at this week’s BMW PGA Championship in England.All but a half dozen professional golf tournaments — out of hundreds of events held each year — rely on a marquee sponsor and dozens of other co-sponsors to pay millions of dollars for each event to happen.There are a few notable exceptions: the Masters, the United States Open, the P.G.A. Championship and the British Open.But even an event as prestigious as this week’s BMW PGA Championship at the Wentworth Club in Surrey, England — one of the top events on the DP World Tour — relies on the German carmaker plus another dozen sponsors, like Zoom, Rolex and Hilton, to fund the event, pay the players and have something left over for charity.There’s just one problem. The BMW PGA Championship will have more than a dozen players from the rival Saudi Arabia-backed LIV Golf series in the field, including fan favorites Ian Poulter and Lee Westwood and several players that could win the event like Kevin Na, Patrick Reed and Martin Kaymer.Unlike the PGA Tour, which has suspended members who have joined LIV and barred them from playing in PGA Tour events, the DP World Tour has a slightly different policy. Members who qualify for tournaments, like Wentworth, based on their world rankings or other criteria, are allowed, for now, to play in the event.Given the amount of money sponsors pledge to an event on the DP World Tour, the PGA Tour or any of the other tours around the world, they want something in return. Corporate perks and television coverage for sure, but they also want great players to create compelling drama. That’s what happened in the final round of the Tour Championship on the PGA Tour on Aug. 28, when Rory McIlroy beat his playing partner, Scottie Scheffler, by one stroke to win the FedEx Cup, the PGA Tour’s season-long points competition. (Southern Company, Coca-Cola and Accenture are sponsors of the Tour Championship, not to mention FedEx, who as a season-long sponsor of the PGA Tour contributes a large part of the $18 million first-prize check.)And having a winner from LIV Golf creates a difficult situation for sponsors and the DP World Tour itself, which is a strategic partner of the PGA Tour but has allowed LIV players to compete.Before the tournament even started, the LIV presence at Wentworth was criticized by top tour members like the U.S. Open champion Matt Fitzpatrick, who called the LIV presence “disappointing.” Billy Horschel, who won the BMW PGA Championship in 2021, said the LIV golfers shouldn’t be allowed to play on the DP World Tour at all: “They decided to go play on that tour and they should go play there.”Greenskeepers working on the 18th hole at Wentworth Golf Club on Sept. 6.Andrew Redington/Getty ImagesIts sponsor has remained neutral. “The focus of the BMW Group is to host a world-class event and provide a premium experience for players, fans and enthusiasts at all our sport engagements,” said Tim Holzmüller, a spokesman for BMW Group Sport Engagement.Great players bring in fans and television viewers at home. And a battle between a LIV golfer and a PGA or DP World Tour member would certainly juice ratings. But what happens afterward for sponsors would be hard to say.The traditional measure of a tournament is its “strength of field,” which is important to ensure sponsorship dollars are well spent. In layman’s terms, the term refers to the quality of the players committed to playing the event. And for sponsors, the bigger the stars the bigger the audience.The DP World Tour says its marquee event has a strong roster of players.“The field for this year’s event is projected to be significantly stronger than last year’s event,” said Steve Todd, deputy media communications director for the DP World Tour, noting that three top-10 players are in the field — McIlroy, Jon Rahm and Fitzpatrick. The last time that happened was in 2019 — the last BMW PGA Championship unaffected by the pandemic.Todd added that there were plenty of fan favorites to draw in viewers and satisfy sponsors.“The field also features defending champion Billy Horschel and a number of Ryder Cup players including Viktor Hovland, Shane Lowry, Tommy Fleetwood, Tyrrell Hatton, Justin Rose and Francesco Molinari, all of whom have strong records in the tournament and are particularly popular with the Wentworth crowds,” he said. “Also playing is [Ryder Cup] European captain Luke Donald, who won the event back-to-back in front of his home English fans in 2011 and 2012.”Westwood, a three-time winner of the DP World Tour’s Race to Dubai and a winner on the PGA Tour, is now a LIV golfer who is playing at Wentworth this week. He said he didn’t believe it made any difference who won.“Everyone playing at Wentworth has qualified to play by right,” he said in an interview. “It’s the strongest field at the BMW PGA Championship for years.”He added: “If a LIV golfer wins, then he’ll be the person that’s played the best and will fully deserve it. I don’t think the public in general are bothered what tour people play on. They just want to see the best players play great golf.”Andrew “Chubby” Chandler, a longtime agent for players on the DP World Tour, said the competing tours at Wentworth “adds a lot to the event both in star names and intrigue. I don’t see a problem if a LIV golfer wins at Wentworth. I think it possibly shows what might have happened if the [DP World Tour] could have accepted all the LIV golfers as full members when it was suggested four months ago.”The tournament also comes just weeks after the PGA Tour made significant changes on how it operates that may not align with what the DP World Tour is doing.For one, top players on the PGA Tour need to commit to 20 events, which could be challenging for European players. The Tour has also created so-called elevated events with greater prize money. Both are meant to get the top players competing against each other more often.Patrick Reed of the United States plays his second shot on the 1st hole at the Wentworth Golf Club during a practice round before the BMW PGA Championship.Warren Little/Getty ImagesMcIlroy said that sports fans want to see the best in the game when they tune in to watch, drawing a comparison to U.S. football fans wanting to see Tom Brady at quarterback if they’re watching a Tampa Bay Buccaneers game.Yet the up-and-coming players are being given a $500,000 draw against their PGA Tour earnings to help them compete. This goes for both U.S. players who have made it to the PGA Tour and international players who have qualified through the DP World Tour rankings. In other words, it’s helping to end the economic disadvantage that young players have in golf that they don’t in other professional sports.“It’s comparable to how other leagues approach their athlete compensation,” said the PGA Tour commissioner Jay Monahan at a news conference. “For rookies, coming out here and knowing that that’s payable on day one we think will help put those rookies in a better position to compete because they can invest in the infrastructure they need to succeed.”(Players who miss the cut also get a $5,000 stipend to help cover their expenses.)The PGA Tour’s August announcement also has given LIV players fodder to play both sides of the debate, since what it means for the tour’s partner, the DP World Tour, wasn’t mentioned.“The goal for the DP World Tour is finding a way to get the top Europeans that play on the PGA Tour to come back and play in Europe more often, not just the odd big one or two tournaments where they get appearance money,” Westwood said. “This is all going to be made harder by the new concept that Jay [Monahan] announced that is designed to guarantee 20 strong fields in the U.S. with not much thought given to the DP World Tour and other tours. It’s an odd decision considering the new ‘strategic alliance’ supposedly in place.”But a PGA Tour official who was not authorized to speak because of ongoing litigation involving LIV Golf said the strength of fields on the tour remains strong even without the players who have left.And that, at the end of the day, is what some observers believe companies want. “Sponsors,” Chandler said, “want the best fields at their events so BMW will be pleased.” More

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      LIV Golf Continues to Try New Ways to Be Noticed

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      Whether it’s the team concept or a decision to allow its golfers to play in shorts, the breakaway Saudi-backed series so far sees itself as the anti-PGA Tour.BOLTON, Mass. — The LIV Golf event outside Boston was minutes from beginning on Friday, and Greg Norman, the frontman for the insurgent Saudi-backed circuit, needed a new, showy way to make an entrance in the rancorous battle for the future of men’s golf.How about jumping from an airplane and parachuting onto the first tee? Surely, Norman’s nemesis, PGA Tour Commissioner Jay Monahan, had never done that?So it was that the hundreds of fans crowded around the first tee lifted their eyes to the sky to watch as Norman, who was harnessed to a retired military parachutist, dropped across the backdrop of a clear blue sky until he touched down in front of the tee.Separated from his escort, Norman bolted upright and raised both fists triumphantly. As he marched toward the tee, a fan yelled: “Greg, the PGA Tour is done. You did it, baby!”Looking a bit stunned, if delighted, Norman turned in the direction of the voice. He pointed a finger and flashed the widest of smiles.The scene could have been a metaphor for the most turbulent season in modern professional golf history: When LIV Golf suddenly appeared on the horizon this spring, the risk was manifest as the circuit searched for a welcoming place to drop into an occasionally inhospitable sport. In a surprise, LIV Golf has not only landed on its feet, it is defiantly celebrating.Despite the volume of one fan’s shout, the PGA Tour is far from done or even from losing the clash with its rival. Last week, it began a muscular counterattack. But as the fourth LIV Golf event concluded at the International Golf Club on Sunday, the evidence was mounting that the rebel tour was not retreating either. In fact, it continues to find new ways to be noticed.Consider the great dump-the-trousers crusade that unfolded here in Saturday’s second round. In its unceasing effort to be the anti-PGA Tour, which includes not having large tournament crowds or a broadcast TV contract, the LIV Golf leaders decided Saturday to allow players to wear shorts.The PGA Tour does not allow its members to show legs in competition. The LIV Golf decision moved players on the circuit to say they felt freer, an odd choice of words for a group guaranteed at least $120,000 (with expenses paid) for their appearance at the tournament.“This is a long time coming in the game of golf; I think it just takes a disrupter like LIV to get things done,” Phil Mickelson said of wearing shorts.Phil Mickelson wore shorts on Saturday and Sunday after the LIV Golf leaders decided to allow it.Mary Schwalm/Associated PressThere was only one snag in the dress code golfing revolution that LIV Golf was hoping to ignite. The majority of the golfers kept their pants on. Maybe these guys like golf tradition more than anyone suspected.I have now spent six days (two tournaments) inside the LIV Golf bubble since late July, and there are certain evident, noteworthy truths. One is that the rival circuit is clearly attracting a younger, more boisterous crowd than the typical PGA Tour gallery, portions of which can be reserved and sometimes removed, i.e., watching from an air-conditioned corporate box. LIV Golf’s chief motto is “Golf, but louder,” and with a recurring thunderous soundtrack of Beastie Boys, Twisted Sister and AC/DC, the circuit is living (no pun intended) up to its billing.Asked about the thumping music that can be heard on all 18 holes, Sergio García quipped, “I’m trying not to dance too much.”Cameron Smith, who is ranked second in the men’s worldwide rankings and who was the breakaway tour’s splashy new acquisition last week, refuted the suggestion that the music is a diversion or a gimmick. “To me,” Smith said, “it feels like the course has a bit of heartbeat.”The LIV Golf leadership is also convinced that the key to the tour’s success is its team concept, which is new to golf. The goal is to replicate the success of the Formula 1 team model. But the LIV Golf teams had a clunky rollout earlier this year when team members kept changing, which further confused potential fans who already could not identify or remember the 12 team names, let alone their four-man rosters.As an example, I stopped 10 fans on the golf course Sunday and asked them to name just one LIV Golf team. Three could do it, six could not and one grinning guy astonishingly started rattling off the team names one by one until I realized he was looking over my shoulder at a scoreboard with all the team names and scores.But next year, LIV Golf, whose major shareholder is the sovereign wealth fund of Saudi Arabia, will expand the number of tournaments, and the four-player teams will remain unchanged tournament to tournament, barring injury. Players on each team may even wear matching outfits of some sort, like a uniform, to drive home the team concept. The plan is also to make teams have a unifying theme: Four Australians led by Smith, a South African team headed by Louis Oosthuizen, and other teams bound by nationality. LIV Golf has heavily recruited Hideki Matsuyama, the 2021 Masters champion, in hopes of heading a Japanese team.The LIV Golf crowds at events are still sparse despite tickets being exceedingly cheap on the secondary ticket market. The attendance, which LIV Golf does not announce, is roughly one-fourth of what would be expected for a PGA Tour event.The LIV Golf version of a fan village alongside the golf course has considerable energy, with myriad golf skill contest booths and food trucks that might evoke a county fair. There also seems to be a bar, with a line, at every turn.But there is something else noticeable about the fan village. A giant screen was showing the golf taking place over on the course. I checked several times over three days, and while there were hundreds of fans standing and sitting around inside the village, it was rare to see anyone even glance briefly at the screen.The competition, for all its newness, does resemble an elite golf tournament with the kind of booming drives and deft short games that only the world’s best players hit. Dustin Johnson won the 54-hole event on Sunday in a playoff over Joaquin Niemann and Anirban Lahiri.But especially early on, some of the usual tension of a PGA Tour event, where the understanding is that a victory can be career-changing, was missing. On the driving range and the practice putting green before play begins, the atmosphere was unusually light and carefree — as if most of them knew that they had already been paid handsomely with guaranteed, upfront money. Which, of course, is the case.But LIV Golf is in its infancy, and its baby steps have included the successful, stunning recruitment of a sizable number of prominent golfers — a flock that very few thought could be assembled so rapidly. The circuit has now played half of its scheduled tournaments, and it is not going away.Monahan, the PGA Tour chieftain, is highly unlikely to consider Norman’s jumping out of an airplane a challenge that he must respond to in kind. But gaudy gestures aside, the new reality of men’s golf is that neither LIV Golf, which seemed to drop out of nowhere, nor the established PGA Tour is backing down. More

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      With the PGA Tour Season Over, LIV Golf Looks to Strengthen Its Foothold

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      Cameron Smith, the No. 2 player in the world, is among six veteran players who will make their debuts for the breakaway series at an event outside Boston this weekend.BOLTON, Mass. — Roughly 11 weeks ago in the Boston suburbs, men’s professional golf welcomed the game’s best players to the 122nd U.S. Open. Five days before that event began, the inaugural LIV Golf tournament in England was ending; it was largely treated as an anomalous curiosity.When Phil Mickelson, the well-compensated headliner of the Saudi-backed LIV Golf tour, played his first holes at the U.S. Open, he was greeted politely, but the gallery also loudly snickered when one fan yelled: “Sellout!” At the conclusion of the championship, many in the tradition-bound golf community found amusement in noting the dreadful play of the small gaggle of LIV-aligned golfers, most especially Mickelson, who missed the cut with a score of 11 over par.On Friday, another Boston suburb will host the fourth LIV Golf tournament. But no one is laughing at the upstart circuit anymore.Since the June midpoint of this year’s golf season, the breakaway circuit, financed by the sovereign wealth fund of Saudi Arabia, has lured away a deep collection of top golfers from the PGA Tour and coerced the rattled Tour into hurriedly adopting fundamental systemic changes to remain competitive.Even after the more-established PGA Tour ended its 2021-22 season on Sunday, LIV Golf continued to seize the spotlight by announcing its biggest talent acquisition, the signing of Cameron Smith, the world’s second-ranked male golfer and the reigning British Open champion. Smith, 29, was joined by five other PGA Tour veterans, including Joaquin Niemann of Chile, who is 23 years old and ranked 19th, and Harold Varner III, a 32-year-old American who is ranked 46th.Unlike nearly every one of his predecessors who have abandoned the PGA Tour for the rival series, Smith, who was reportedly paid $100 million to join LIV Golf, did not try to shamelessly deny that money played a factor in his decision. But he spent considerable time describing how the shorter LIV Golf schedule would allow him to spend more time in his native Australia, adding that he had not been home in three years. And he harped on a familiar theme — a feeling that LIV Golf offered a refreshing, youthful vibe — that has been preached by other defectors, each of whom did so fully aware that they would be suspended from participating on the PGA Tour.“I think this is the future of golf — I think it’s been the same for a very, very long time, and it needs to be stirred up a little bit,” Smith said. “I think it needs to change. I kind of see this as a new chapter in my life.”Harold Varner III said he was stunned by the negative comments on social media his decision to join LIV Golf engendered.Andy Lyons/Getty ImagesOn Friday, Smith, Niemann and Varner will play in the first of three rounds of the 54-hole LIV Golf event at the International Golf Club in Bolton, Mass., a small town about 40 miles west of Boston.Protests and controversy about LIV Golf’s financial backing have dogged each of the series’ three previous events, which were held outside London, near Portland, Ore., and at the Trump National Golf Club in Bedminster, N.J. A similar reaction may occur in Bolton, a town of about 5,600, which has made a designated area near a golf spectators’ parking lot available to protesters.Varner conceded that when his decision to commit to LIV Golf was announced on Tuesday, he was stunned by the negative comments on social media it engendered. Varner, a popular PGA Tour player and one of the few Black golfers in tour or major championship fields, said he took the time to read each of the derogatory remarks, even though he was cautioned not to.“I’m not ashamed of being Harold,” Varner said, then added: “But it was terrible. Who likes to be hated? I hate being hated. I’d rather not even be known than be hated.”But Varner, who earned $10.4 million in prize money on the PGA Tour, said he took LIV Golf’s upfront signing bonus — his payment has not been disclosed — to protect his family financially. Noting his modest upbringing in Gastonia, N.C., Varner said: “For a kid that grew up where I grew up, it was an opportunity for me to just make sure my kid never would be in that situation — ever — and that means the world to me.”Amid all the buzz and tumult the LIV Golf venture has created, one unequivocal reality has emerged about this summer’s disruption to golf’s status quo: There will be a lot more prize money distributed to virtually every top professional player. Late last month, the PGA Tour suddenly revealed that beginning next season the average purse for 12 of its existing events, plus an additional four tournaments yet to be named, would be $20 million. That’s a sizable jump in player earnings, and, not coincidentally, closely mimics the prize money available at the eight LIV Golf events this year.The PGA Tour also announced it was augmenting the Player Impact Program it began last year that paid 10 top players from a $40 million pool based on their popularity as measured by internet searches, general golf fan awareness, mentions in the media and broadcast exposure. The new program will now reward twice as many players from a bonus pool that has ballooned to $100 million.And finally, the tour plans to guarantee lower-level players $500,000 in annual earnings and a travel stipend for missed cuts at tournaments.Joaquin Niemann of Chile, who is ranked 19th in the world, also left the PGA Tour.Andy Lyons/Getty ImagesIt is entirely conceivable, even probable, that had the PGA Tour implemented these changes a month before this year’s U.S. Open, the LIV Golf series might have largely remained the afterthought that most in golf expected it to be three months ago. Although, upfront payouts of $100 million, or even $200 million, which Mickelson reportedly received, may have changed the golf landscape regardless.As another LIV Golf event dawns, and the PGA Tour goes into what is typically its off-season, much is undecided, and there is intrigue about what will happen next. How could there not be? The sport is in the midst of an unprecedented showdown with hundreds of millions of dollars at stake.But waiting on the sidelines are golf’s most influential power brokers, and they are the leaders of the four separate governing bodies overseeing the men’s major championships: the Masters Tournament, the P.G.A. Championship (which is not run by the PGA Tour), the U.S. Open and the British Open.The leaders of each of these entities have conspicuously avoided praising LIV Golf this year. Some have been downright dismissive and contemptuous of golf’s new tour. These groups may hold golf’s future in their hands, with the reserved, assiduously circumspect officials of the Augusta National Golf Club getting the first opportunity to make a profound statement for 2023.One thing is certain. The severe splintering of men’s golf may have been unforeseen back at the U.S. Open in June, but the brightly colored LIV Golf banners sprouting in another Boston suburb this week — they read, “Golf, but louder” — prove how much has changed in such a short time. More

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      Cameron Smith, Winner of This Year’s British Open, Joins LIV Golf

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      Smith’s defection had been expected, but Rory McIlroy tried to stave it off back in July.Cameron Smith, the world’s second-ranked golfer and a player whose exceptional final-round putting carried him to this year’s British Open title, will join LIV Golf, the breakaway series financed with money from Saudi Arabia.Smith is expected to play in LIV’s next 54-hole, no-cut tournament, which will begin Friday in Bolton, Mass., west of Boston. Five other players — Anirban Lahiri, Marc Leishman, Joaquin Niemann, Cameron Tringale and Harold Varner III — will also join a LIV field for the first time, the series announced on Tuesday.The moves by the players were widely expected but still bruised the PGA Tour, which has spent months trying to devise ways to keep players in its establishment fold. Last week, Jay Monahan, the PGA Tour commissioner, announced changes, including purses averaging $20 million at a dozen events next season, that executives hoped would better position the tour to compete with the allure of LIV, which has enticed players with more relaxed schedules and, in some instances, contracts reportedly worth at least $100 million.Smith, a 29-year-old from Australia who also won this year’s Players Championship, was a leading target for the series, which is underwritten by Saudi Arabia’s sovereign wealth fund. The possibility of a Smith defection was such an open secret that a reporter asked Smith about it soon after he won the Open, where he shot an eight-under-par 64 on a Sunday to rally from a four-stroke deficit.“I just won the British Open, and you’re asking about that?” Smith said at a news conference then. “I think that’s pretty not that good.”A Quick Guide to the LIV Golf SeriesCard 1 of 6A Quick Guide to the LIV Golf SeriesA new series. More

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      At Chaotic Season’s Close, PGA Tour Banks on Patience and Its Stars

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      At the Tour Championship in Atlanta, the PGA Tour has rolled out a more muscular rebuttal to LIV Golf. The exodus may continue anyway.ATLANTA — The conversation happened two days after Cameron Smith charged into Rory McIlroy’s lengthening catalog of letdowns.First, McIlroy recounted this week, he wanted to congratulate Smith for capturing the claret jug at July’s British Open, ruining McIlroy’s own Sunday on the Old Course at St. Andrews. But with rumors rife that Smith would defect to LIV Golf, the breakaway series financed by Saudi Arabia’s sovereign wealth fund, McIlroy also wanted to make a case for the PGA Tour to Smith, the world’s second-ranked golfer.“Guys that are thinking one way or another, honestly, I don’t care if they leave or not,” McIlroy said at the Tour Championship in Atlanta. “It’s not going to make a difference to me. But I would at least like people to make a decision that is completely informed and basically know: ‘This is what’s coming down the pipeline. This is what you may be leaving behind.’”Smith may indeed leave the PGA Tour behind: He has not denied a report in The Telegraph, the London newspaper, that he will start playing with LIV as soon as next week in exchange for at least $100 million. The last stretch of the PGA Tour season, though, has shown how, with the sport splitting into bitter camps, certain players have assumed starring roles in the effort to stabilize the establishment ranks.The campaign’s anchors have plainly been Tiger Woods, who went to Delaware last week to meet with players, and McIlroy, who wound up paired with Smith for the first two Tour Championship rounds. But others have lent support; this week in Atlanta, for instance, Jordan Spieth said he intended to be “as useful as I’m wanted and as behind the scenes as I’m wanted.”The top players who are among the tour’s remaining stalwarts — other leading figures like Bryson DeChambeau, Dustin Johnson, Brooks Koepka and Phil Mickelson have aligned themselves with LIV — are almost assuredly acting for a complex mix of reasons.There are financial explanations, of course, because a PGA Tour stocked with a greater share of the world’s finest players makes its product far more appealing and far more lucrative, for its organizers and its athletes alike. Some players harbor a measure of disdain for LIV Golf’s patron. And, even by the brooding standards of 2022, it is too cynical to discount players when they complain that LIV’s 54-hole, no-cut events, with shotgun starts, are putting a modern blemish on the ancient game they have spent decades trying to conquer.Whatever the players’ motives, their response is coming into greater focus as the tour moves beyond finger-wagging and suspensions. The blended strategy is unlikely to end the exodus, but it could curb it.The plans emerged alongside the Tour Championship, the finale of the FedEx Cup Playoffs, at Atlanta’s stately East Lake Golf Club, where a 29-man field is driving, chipping and putting in pursuit of the $18 million prize that will go to the winner. (Although the nuances and rigors of the competitions make for an inexact comparisons, Scottie Scheffler, who finished his round on Friday with a two-stroke lead over Xander Schauffele, earned $2.7 million for his April victory in Georgia’s other golf mainstay, the Masters Tournament.)But at the end of a season marked more than any other by such open flashes of betrayal and power, appeals to tradition and the allure of money, the ritual talk of the tour’s future is not automatically a plaudit-laden sideshow. Instead, it has become a showcase for the flotilla of life rafts that the PGA Tour and its allies are deploying.Beyond any peer pressure, there will be an avalanche of cash, with a dozen tour competitions next season designated as “elevated events” that will offer purses averaging $20 million each. Moreover, the tour’s Player Impact Program, which debuted last year and relies on metrics like mentions of a player in the news media and internet searches, will play a far larger role in determining compensation and fortifying tournament fields.McIlroy, left, and Tiger Woods are backing a new “tech-infused” team competition that will feature PGA Tour players beginning in 2024.Paul Childs/ReutersMcIlroy, who was nine shots off the lead and in seventh place on Friday, suggested this week that the new model, which is expected to more or less promise the presence of elite, popular players at a wider range of tournaments, would strengthen the tour by offering clearer assurances of who fans — and sponsors — could expect to see in tee boxes everywhere from Hawaii to Orlando, Fla.“I think if you’re trying to sell a product to TV and to sponsors and to try to get as many eyeballs on professional golf as possible, you need to at least let people know what they’re tuning in for,” said McIlroy, seeming as much a corporate pitchman as a player at some points this week. “When I tune into a Tampa Bay Buccaneers game, I expect to see Tom Brady throw a football. When I tune into a Formula 1 race, I expect to see Lewis Hamilton in a car.”Tour executives are also dangling other rewards, like guaranteed payments to players of $500,000 for a season and a pool of $100 million — up from $50 million — that will be divvied up based on the impact program rankings.And McIlroy and Woods are also backing what Mike McCarley, the chief executive of their shared venture, described as “a tech-infused team competition” that they expect will feature televised Monday night matches, beginning in 2024. McIlroy and Woods both intend to compete in some of the events, which the company said will be played in a custom arena and “combine a data-rich virtual course with a state-of-the-art short game complex.” (Setting aside decorum or any PGA Tour dynamics, it is not hard to imagine why the men did not announce this particular endeavor at the Old Course last month.)The events, McCarley and McIlroy said, will be “complementary” to the PGA Tour and have been in development for about two years. Now they amount to another lifeline.Perhaps it is unsurprising that golf, of all sports, is reinforcing the notion that patience is a virtue, and the possibility of swift forgiveness does not appear to be available for now. Jay Monahan, the PGA Tour commissioner, pointedly said that he would not be instantly willing to welcome defectors back into the fold.“They’ve joined the LIV Golf Series and they’ve made that commitment,” Monahan said. “For most of them, they’ve made multiyear commitments. As I’ve been clear throughout, every player has a choice, and I respect their choice, but they’ve made it. We’ve made ours. We’re going to continue to focus on the things that we control and get stronger and stronger.”Whether that will bear out remains to be seen, and those ambitions could take a quick hit with another wave of defections from players like Smith, who is 13 shots behind Scheffler and tied for 15th in Atlanta.But at least for the moment, some players and some newfound nimbleness have an old order looking a little less bedraggled and besieged. More

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      PGA Stars Seek ‘Some Sort of Unity’ With LIV After Meeting With Tiger Woods

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      Adding to the drama, the LIV golfer Patrick Reed filed a defamation lawsuit against Golf Channel and the commentator Brandel Chamblee, seeking $750 million in damages.PGA Tour stars, including Tiger Woods, met on Tuesday to grapple with the LIV Golf series, which has lured away tour players with staggering sums of money, and emerged feeling positive but unwilling to detail how they planned to fend off the rebel golf start-up or live somewhat peacefully alongside it.The meeting was the latest turn in what has been an uncharacteristically antagonistic year in golf, and it came just a week after a federal judge ruled that the PGA Tour can bar LIV golfers from the FedEx Cup playoffs, which conclude at the end of August.Ahead of the BMW Championship, PGA Tour players on Wednesday were reluctant to share specifics about the meeting, held in Wilmington, Del., that attracted Woods, who flew in from his home in Florida to attend. Rory McIlroy, the world No. 3, described the meeting to reporters on Wednesday as “impactful.”McIlroy said Woods’s leadership at the meeting was crucial as players discussed how to improve the PGA Tour and contend with the rift in the golf world since the emergence of the Saudi-backed LIV Golf Invitational series. (The PGA Tour announced in June that it would suspend players who joined the LIV series.)“His role is navigating us to a place where we all think we should be,” McIlroy said of Woods’s presence. “He is the hero that we’ve all looked up to. His voice carries further than anyone else’s in the game of golf.”While players were quick to praise Woods, they demurred when it came to sharing any actionable steps that came from the meeting.“What’s the short-term? What’s the medium-term? What’s the long-term?” McIlroy said. “That’s something that we have to figure out.”Xander Schauffele told reporters on Wednesday that he wanted to see a resolution that ended in “some sort of unity.”“It was a really nice meeting. It was great. It was exciting. It was new. It was fresh,” Schauffele said. “I am very hopeful with what’s to come.”Schauffele, the world No. 6, told reporters there was “a little bit of a code” to keep quiet.“I think I’d be pretty unhappy if I saw one of those guys from last night just blabbering to you guys what we talked about,” Schauffele said. “That would be really frowned upon, and you probably wouldn’t get invited back to the meeting.”Justin Thomas, the world No. 7, said at a news conference that the meeting was “productive” and that the players who attended “just want the best for the tour and want what’s in the best interest.”“I’d just hope for a better product,” Thomas said. “I think that’s the hope in general of anything, is just to try to improve ourselves, where we’re playing, everything the best that we can.”Thomas said that having Woods present gave the meeting added credibility.“I think if someone like him is passionate about it, no offense to all of us, but that’s really all that matters,” Thomas said. “If he’s not behind something, then, one, it’s probably not a good idea in terms of the betterment of the game, but, two, it’s just not going to work. He needs to be behind something.”McIlroy said that in addition to dealing with LIV Golf, the PGA Tour would also eventually have to handle a world without Woods on the tour.“The tour had an easy job for 20 years,” McIlroy said. “They’ve got a bunch of us, and we’re all great players. But we’re not Tiger Woods.”Adding to Tuesday’s drama, Patrick Reed, the winner of the 2018 Masters who joined LIV Golf in June, filed a defamation lawsuit against Golf Channel and the commentator Brandel Chamblee, seeking $750 million in damages.The lawsuit, which was filed in a federal court in Texas, claims that the network and Chamblee have conspired with the PGA Tour to defame LIV players “with the intention to destroy them and their families professionally and personally” and eliminate LIV Golf as a competitor.According to the lawsuit, Golf Channel, Chamblee and the PGA Tour have conspired since Reed was 23, about nine years ago, “to destroy his reputation, create hate, and a hostile work environment for him, and with the intention to discredit his name and accomplishments.”For Chamblee and Golf Channel, “it does not matter how badly they destroy someone’s name and life, so long as they rake in more dollars and profit,” the lawsuit said.Larry Klayman, a lawyer for Reed, said that “we are confident of prevailing in court,” adding that “it’s a very strong complaint.”“While Chamblee’s and NBC’s Golf Channel’s never-ending defamation with regard to Mr. Reed, as set forth in the complaint is not new, with his joining of LIV Golf, it has reached new, intolerable heights,” Klayman said in a statement.Lawyers for Golf Channel and Chamblee could not be reached.The LIV Tour, which is financed by Saudi Arabia’s sovereign wealth fund, has drawn much attention and criticism in recent months. Among those who have left the PGA Tour for LIV Golf are Bryson DeChambeau, Dustin Johnson, Brooks Koepka and Phil Mickelson. Mickelson sparked outrage in February when it was reported that he had said that the LIV series was a “once-in-a-lifetime opportunity” even as he called Saudi Arabia’s record on human rights “horrible.”Mickelson, who is reported to have received as much as $200 million to sign with the breakaway tour, is among 11 golfers who defected from the PGA Tour and then filed an antitrust lawsuit earlier this month against the PGA Tour, seeking to challenge its suspensions and other measures that have been used to discipline players who have joined LIV Golf. More

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      PGA Tour Can Bar LIV Golfers From Playoff, Judge Rules

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      The narrow ruling came less than 48 hours before the start of the FedEx Cup playoffs in Memphis, but the broader turmoil could last for years.A federal judge on Tuesday rebuffed an effort by three LIV Golf players to compete in this week’s FedEx Cup playoffs, giving the PGA Tour interim support as it faces an uprising over the invitational series financed by Saudi Arabia’s sovereign wealth fund.The decision was an early, if narrowly tailored, victory for the PGA Tour’s efforts to undercut LIV Golf, which has spent recent months draining the more established tour of some of the star power it relies on to draw fans, television money and sponsorships.Although 11 players, including the major champions Phil Mickelson and Bryson DeChambeau, sued the Tour last week over its decision to bar them from its competitions, only three — Talor Gooch, Matt Jones and Hudson Swafford — asked Judge Beth Labson Freeman of the U.S. District Court for the Northern District of California to order that they be allowed to compete in the playoffs, which will begin on Thursday at T.P.C. Southwind in Memphis.Judge Freeman, near the end of a Tuesday afternoon hearing in San Jose, Calif., said that she did not believe the players would suffer “irreparable harm” if they were not allowed to play, a vital legal standard to secure a temporary restraining order.The players’ guaranteed-pay contracts with LIV Golf, she said, made it likely that they would “be earning more than they have made and could reasonably have expected to make in a reasonable period of time” with the PGA Tour.Moreover, she said, the arrangements between LIV Golf and the players had been negotiated with the potential loss of PGA Tour compensation in mind.Gooch, Jones and Swafford have combined for more than $37 million in career earnings, according to PGA Tour data.But the players, in a court filing last week and in San Jose on Tuesday, argued that the PGA Tour had defied its internal rules to exclude them from an event that leads to one of golf’s most lucrative paydays. The playoffs, scheduled to conclude late this month, can also clear the way for a player’s participation in men’s golf’s major tournaments: the British Open, the Masters Tournament, the U.S. Open and the P.G.A. Championship.“Large bonuses, big purses, substantial retirement plan payments, sponsorship, branding, and important business opportunities are at stake,” lawyers for the players wrote in a motion. The PGA Tour’s suite of tactics against LIV Golf and its players, they asserted, “are obviously anticompetitive, as they serve no purpose but to thwart competition and maintain its monopsony.”The PGA Tour, in a filing on Monday that condemned LIV as “a strategy by the Saudi government to use sports in an effort to improve its reputation for human rights abuses and other atrocities,” insisted that “antitrust laws do not allow plaintiffs to have their cake and eat it too.”LIV golfers, the filing suggested, could not expect to cycle between LIV events and PGA Tour competitions and break “contracts without consequence.”Besides, PGA Tour officials asserted, the players waited until the playoffs’ start was imminent to bring a legal challenge, effectively conjuring an emergency for Judge Freeman to consider.“Their ineligibility for Tour events was foreseeable when they accepted millions from LIV to breach their agreements with the Tour, and they knew for a fact that they were suspended on June 9,” the PGA Tour wrote, adding that other players who qualified for the playoffs and joined the lawsuit had not challenged their exclusions. (A lawyer for the players, Robert C. Walters, told Judge Freeman on Tuesday that the nature of the suspensions became clear only last week.)Tuesday’s ruling was an early one in the turmoil that could shadow golf for years, in part because the litigation could prove protracted. Away from the courthouse, LIV has announced plans to expand to 14 events in 2023, up from eight this year. It has also said it will offer $405 million in purses next year, compared with $255 million this year, for events expected to include such players as Dustin Johnson, Sergio García and Brooks Koepka.The players suing the PGA Tour include Phil Mickelson, who played last month in the LIV event at Trump National Golf Club Bedminster, a New Jersey course owned by former President Donald J. Trump.Doug Mills/The New York TimesThe PGA Tour, determined to preserve its standing as the pre-eminent circuit for professional male golfers, has suspended defectors, and some organizers of the major tournaments have signaled that they could try to keep LIV players out of their 2023 fields. The PGA Tour’s efforts have led to scrutiny: The Justice Department has been exploring whether the strategies ran afoul of federal antitrust laws, a particularly sensitive subject for professional and collegiate sports organizers in the United States.Even as LIV has attracted some of golf’s best-known figures, the PGA Tour has maintained a reservoir of support among elite players. Tiger Woods criticized LIV on the eve of last month’s British Open, where organizers made plain that Greg Norman, the LIV chief executive and a two-time Open champion, was unwelcome. Rory McIlroy and Justin Thomas, who have a combined six major titles, have also been among the most forceful Tour loyalists.Norman told Fox News Channel this summer that LIV had offered Woods “in the neighborhood” of $700 million to $800 million if he joined the series.Gooch, Jones and Swafford command far less attention. Gooch, ranked 20th in the playoff standings, finished in a tie for 34th at the British Open in July, but his career-best showing in a major was a tie for 14th.This year’s Masters marked the first time Swafford, 67th in the playoff standings, survived the cut at a major. Jones, 65th in the playoff rankings, missed weekend play at the only major he contested in 2022, the P.G.A. Championship.The men have not qualified for next year’s majors. When the players asked Judge Freeman to intervene, their lawyers said that keeping them from the playoffs would likely doom their chances of competing in those tournaments, starting with the Masters in April.In a statement on Tuesday, LIV Golf said it was “disappointed” by the judge’s ruling.“No one gains by banning golfers from playing,” the statement said. More