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      Atul Khosla, Chief Operating Officer of LIV Golf, Exits Saudi-Backed League

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      The executive’s departure is the latest turmoil for LIV, which has drawn plenty of attention but no major television or sponsorship deals.Atul Khosla, the veteran sports executive who was expected to guide LIV Golf into the franchise model on which it has staked its viability, has resigned from the venture that Saudi Arabia’s sovereign wealth fund financed in a challenge to the PGA Tour.Khosla’s exit, just more than a year after LIV announced his appointment as its chief operating officer, comes as the start-up struggles to gain sustained traction and, confidential records reported by The New York Times this week suggest, is far from reaching the benchmarks that would make it successful.“At the conclusion of LIV’s successful inaugural season, Atul Khosla decided to move on,” Greg Norman, LIV’s commissioner, said in a statement on Friday, days after players and agents were privately told that Khosla would step down. “We respect A.K. and his personal decision.”Khosla is not the first senior official to leave LIV this year, and the outfit has faced questions over the future of Norman, a two-time winner of the British Open and a vociferous critic of the PGA Tour’s design. But while a departure by Norman would threaten to deprive LIV of one of men’s golf’s most familiar and time-tested voices, Khosla was increasingly seen as the LIV executive most integral to fashioning a way forward.At the same time, suspicions about the true scope of his power swirled in the weeks before he left LIV. In a recent court filing, the PGA Tour accused the governor of Saudi Arabia’s Public Investment Fund, as the wealth fund is formally known, of having an outsize role in managing an operation that has attracted a handful of the world’s top players, including Dustin Johnson, Brooks Koepka, Phil Mickelson and Cameron Smith.But even with the defections of those players and some others from the PGA Tour, LIV has not secured the television and sponsorship arrangements that are the lifeblood of top-tier professional sports. Such deals were seen by McKinsey & Company consultants, in an analysis privately prepared for Saudi officials last year, as vital to the new league’s prospects for success.Moreover, LIV, which some experts regard as little more than an effort by Saudi officials to sanitize the country’s reputation as a human rights abuser, has not achieved other benchmarks identified by McKinsey as crucial to realizing even a “coexistence” with the PGA Tour, including signing most of the world’s top 12 golfers and facing “no/mild response” from the golf establishment.LIV has insisted, though, that it remains on track as it heads toward a system in which its teams will act as franchises. In a statement to The Times last week, Jonathan Grella, a LIV spokesman, said that it “has repeatedly made clear that our stakeholders take a long-term approach to our business model.”“Despite the many obstacles put in our path by the PGA Tour, we’re delighted with the success of our beta test year,” Grella said. “And we’re confident that over the next few seasons, the remaining pieces of our business model will come to fruition as planned. Our business plan is built upon a path to profitability. We have a nice, long runway and we’re taking off.”One week later, word of Khosla’s departure became public.In his statement on Friday about Khosla’s resignation, Norman asserted that some of LIV’s “most trusted partners” were “supporting our structural transition and introduction of exciting new developments.” More

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      Confidential Records Show a Saudi Golf Tour Built on Far-Fetched Assumptions

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      McKinsey documents suggest the Saudi league is far off-track for success. Experts say the analysis shows it was never just about profits.Early in 2021, consultants working for Saudi Arabia’s sovereign wealth fund studied an audacious idea: The desert kingdom wanted to become the world leader in the hidebound realm of men’s professional golf.If the idea seemed unlikely, records show that the benchmarks for success bordered on the fantastical. A new Saudi league would need to sign each of the world’s top 12 golfers, attract sponsors to an unproven product and land television deals for a sport with declining viewership — all without significant retaliation from the PGA Tour it would be plundering.The proposal, code-named Project Wedge, came together as Saudi officials worked to repair the kingdom’s reputation abroad, which hit a low after the 2018 assassination of the Washington Post columnist Jamal Khashoggi by Saudi agents. The plan was the foundation for what became LIV Golf, the series whose debut this year provoked accusations that Saudi Arabia was trying to sanitize its human rights record with its deep pockets, former President Donald J. Trump’s country clubs and a handful of big-name golfers. Some of those golfers have publicly played down Saudi abuses, as has Mr. Trump.The league’s promoters say they are trying to revitalize the sport and build a profitable league. But hundreds of pages of confidential documents obtained by The New York Times show that Saudi officials were told that they faced steep challenges. They were breaking into a sport with a dwindling, aging fan base — if one with plenty of wealthy and influential members — and even if they succeeded, the profits would be a relative pittance for one of the world’s richest sovereign wealth funds. Experts say that these make clear that Saudi Arabia, with a golf investment of least $2 billion, has aspirations beyond the financial.An unidentified man trying to hold back the press as Saudi investigators arrived at the Saudi consulate in Istanbul in April 2019 amid a growing international backlash to the disappearance of Jamal Khashoggi.Chris Mcgrath/Getty Images“The margins might be thin, but that doesn’t really matter,” said Simon Chadwick, a professor of sport and geopolitical economy at Skema Business School in Paris. “Because subsequently you’re establishing the legitimacy of Saudi Arabia — not just as an event host or a sporting powerhouse, but legitimate in the eyes of decision makers and governments around the world.”The documents represent the most complete account to date of the financial assumptions underpinning LIV Golf. One of the most significant was prepared by consultants with McKinsey & Company, which has advised the kingdom’s leaders since the 1970s. McKinsey, which has worked to raise the stature of authoritarian governments around the world, was key to Vision 2030, Crown Prince Mohammed bin Salman’s plan to diversify the kingdom’s economy and turn it into a powerful global investor. Worldwide sports have become a pillar in that plan, with Saudi officials even discussing the possibility of someday hosting the World Cup.McKinsey, which declined to comment, analyzed the finances of a potential golf league, but pointedly said in its report that it was not examining whether it was a strategically viable idea. And many of Saudi Arabia’s rosy assumptions, McKinsey added, “have been taken for granted and not been challenged in our assessment.”Indeed, LIV Golf appears far from meeting the goals that the Project Wedge documents laid out. After an inaugural season that cost in excess of $750 million, the league has not announced major broadcasting or sponsorship deals. And its hopes for a surrender by, or an armistice with, the PGA Tour have instead collapsed into an acrimonious court battle.Mr. Trump with Yasir Al-Rumayyan, the governor of Saudi Arabia’s Public Investment Fund, right, at a LIV tournament at Trump National Golf Club Bedminster in July.Seth Wenig/Associated PressMoreover, the league is nowhere near having signed all of the elite players who Saudi advisers said were required for success. In one presentation slide, as McKinsey projected one of its more optimistic financial forecasts, the participation of Tiger Woods, Phil Mickelson and Rory McIlroy — who have combined to win 25 major championships — was included under the headline “What you need to believe.”Of those stars, only Mr. Mickelson joined LIV, with a deal that is reportedly worth at least $200 million.Mr. Woods, with his ability to attract fans and sponsors, was seen as essential. Even though the league offered Mr. Woods a long-term plan that could have made him “in the neighborhood” of $700 million to $800 million, according to Greg Norman, LIV’s chief executive, the league has found Mr. Woods to be one of its greatest public antagonists.“I don’t know what their end game is,” Mr. Woods said of LIV last month in the Bahamas, where he was hosting a tournament on the PGA Tour schedule. Mr. Woods acknowledged that the PGA Tour “can’t compete dollar for dollar” with the Saudis, but he said that “an endless pit of money” was not a surefire means to “create legacies.”Saudi soccer fans celebrating during a World Cup match against Argentina in Qatar last month. Worldwide sports have become a pillar in the plan to raise Saudi Arabia’s global stature.Tasneem Alsultan for The New York TimesNot long after Mr. Woods spoke, LIV announced details for several of the 14 tournaments it expects to be the proving grounds for $405 million in prize money next year, in addition to the guaranteed payouts it has promised players. It has said it will release its full schedule “in the coming weeks.”The season will unfold as LIV’s business evolves toward its planned franchise model. Although professional golf has some signature team events like the Ryder Cup, the PGA Tour generally relies on players competing for themselves. LIV, whose music-blasting gatherings feel little like traditional tournaments, is betting that fans will prefer to watch a dozen four-player teams competing against each other.“LIV has repeatedly made clear that our stakeholders take a long-term approach to our business model,” Jonathan Grella, a spokesman for LIV, said in a statement. “Despite the many obstacles put in our path by the PGA Tour, we’re delighted with the success of our beta test year. And we’re confident that over the next few seasons, the remaining pieces of our business model will come to fruition as planned. Our business plan is built upon a path to profitability. We have a nice, long runway and we’re taking off.”Prince Mohammed, the kingdom’s 37-year-old de facto ruler, often gravitates toward splashy ventures and has repeatedly said that he sets sky-high targets in hopes of motivating officials to achieve a fraction of them. In its analysis, McKinsey called the golf league “a high-risk high-reward endeavor.”The consultants detailed three possible outcomes for a franchise-driven league: languishing as a start-up; realizing a “coexistence” with the PGA Tour; or, most ambitiously, seizing the mantle of dominance.In the most successful scenario, McKinsey predicted revenues of at least $1.4 billion a year in 2028, with earnings before interest and taxes of $320 million or more. (Federal records show that the PGA Tour, a tax-exempt nonprofit, logged about $1.5 billion in revenue and posted a net income of almost $73 million for 2019.)By contrast, a league mired in start-up status — defined as attracting less than half of the world’s top 12 players, navigating a “lack of excitement from fans,” reeling from limited sponsorships and confronting “severe response from golf society” — stood to lose $355 million, before interest and taxes, in 2028.The American golfer Phil Mickelson, right, at LIV Golf’s inaugural event in St. Albans, England, in June.Adrian Dennis/Agence France-Presse — Getty ImagesFor now, LIV’s standing tilts sharply that way. Its tournaments have not commanded large crowds, and its broadcasts are largely limited to YouTube. The PGA Tour suspended players who defected, and it is not yet clear whether the organizers of the four major men’s tournaments will allow LIV golfers to participate.Of the top 12 players on a roster in the McKinsey report, LIV has attracted four: Sergio Garcia, Dustin Johnson, Mr. Mickelson and Henrik Stenson.McKinsey’s work on the golf project is part of a longstanding pattern of foreign consultants providing rationales for Gulf States’ multibillion-dollar projects, some of which become white elephants. When the crown prince announced plans to build a futuristic city called Neom, McKinsey was among the companies that helped envision proposals for robotic dinosaurs, flying taxis and a ski resort that officials say will host the Asian Winter Games in 2029.The Project Wedge analysis was conducted for Saudi’s sovereign wealth fund, which is led day to day by its governor, Yasir al-Rumayyan. Mr. al-Rumayyan, a longtime golf enthusiast, is also chairman of the Saudi Arabian Golf Federation. In 2019, he hosted a “Golf Means Business” tournament at the crown prince’s annual investment conference in Riyadh. The PGA Tour describes Mr. al-Rumayyan in court documents as a micromanager whose “daily involvement and influence bears on everything from LIV’s global strategy to the tiniest detail.”Tiger Woods at the Hero World Challenge at Albany Golf Course in Nassau, Bahamas, this month.Mike Ehrmann/Getty ImagesOne document obtained by The Times shows that LIV organizers considered assembling an all-star board of business, sports, legal and political titans. But nine of the people who were identified as possible board members, including Ginni Rometty, the former IBM chief executive, and Randall Stephenson, the former AT&T chairman, said they had never been approached about joining.“I didn’t know I was on the list, and I have never been approached,” Mr. Stephenson, who is a member of the PGA Tour’s board, said in an interview. If asked, he said, he would decline. “It would be a quick conversation,” he said.Most others listed in the document, including the basketball legend Michael Jordan; former Secretary of State Condoleezza Rice; and Mark Parker, the executive chairman of Nike, did not respond to requests for comment. McKinsey did not appear to prepare the document, which carries the logo of Golf Saudi, which Mr. al-Rumayyan leads.Mr. Grella, the LIV spokesman, did not answer inquiries about the current composition of a board, which a player handbook said would initially have up to 10 members, including Mr. al-Rumayyan and Mr. Norman.Despite its struggles, LIV is making plans for tournament venues years into the future and is trying to sign more stars. Mr. Norman said in November that a television deal was “a priority,” and as the new season nears, golf fans and executives alike have debated what boost the new league might get if one of its players captured a major championship in 2023.That, Mr. Norman has suggested, would be proof of “how we work within the ecosystem.”It would also be a sign that an outright ban of LIV players from the sport’s biggest stages, one of the gravest hazards that McKinsey flagged, had so far been avoided.Greg Norman, center, the chief executive of LIV Golf, has said that a television deal is “a priority.”Glyn Kirk/Agence France-Presse — Getty ImagesKevin Draper More

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      For 2022, LIV Golf Was the Story

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      The Saudi-backed tour, which has used big payments to attract players, has upended the gentlemen’s game.Golf is an individual sport, so any year-end reflection is going to be about the people who stood out.But this year many of the top names who defined the year in golf are past their prime or don’t play professionally.Pride of place goes to Greg Norman, the former world No. 1 and two-time major champion whose last PGA Tour win came 25 years ago at the 1997 NEC World Series of Golf. In that victory, Norman beat a young Phil Mickelson, who was just at the start of his career that would include six major championships and more than double the PGA Tour victories of Norman.Now the pair are linked in the creation of the Saudi-backed LIV Golf and roiling the established PGA and DP World Tours. LIV made headlines as much for paying golfers tens or hundreds of millions of dollars to join the league as it did for the source of the support, Saudi Arabia’s sovereign wealth fund.Add to that a rollout and public relations campaign that was bumpy — including one golfer who took $200 million to join LIV, while saying their move was to grow the game — and it made for a very unexpected year.“Golf was puttering along in its normal boring sport way, and then everything exploded,” said Alan Shipnuck, whose book “Phil: The Rip-Roaring (and Unauthorized!) Biography of Golf’s Most Colorful Superstar” and subsequent reporting for The Fire Pit Collective, a golf news site, was at the center of the story. “This was the most fascinating and chaotic season in golf history. The gentlemen’s game has never seen this kind” of news conference sniping.The league brought fresh attention to the human rights records of Mohammed bin Salman, Saudi Arabia’s crown prince. It also held several events at golf courses owned by former President Donald J. Trump, who didn’t shy away from criticizing the PGA Tour.Phil Mickelson was paid a reported $200 million to join LIV Golf.Patrick Smith/Getty ImagesWhile a rival golf league had been talked about for years, just as LIV was set to start at the beginning of the year, Shipnuck published an interview with Mickelson on The Fire Pit Collective that criticized the Saudi government over its human rights record.“Knowing all of this, why would I even consider it?” Mickelson said. “Because this is a once-in-a-lifetime opportunity to reshape how the PGA Tour operates.” He joined LIV in June.From that moment, the story on the men’s and women’s game has been Saudi money and LIV Golf.It overshadowed Rory McIlroy becoming only the second player to win both season-long events on the PGA and DP World Tours in the same year. Henrik Stenson, who now plays on LIV, was the first in 2013.It put the game’s administrators, Jay Monahan, commissioner of the PGA Tour; Keith Pelley, chief executive of the DP World Tour; and Peter Dawson, chairman of the Official World Golf Ranking, front and center.It spilled over to women’s golf, where talk focused on what might happen if the Saudis took a similar interest in top L.P.G.A. players. (The consensus has been Saudi money would decimate a tour that doesn’t have the financial reserves or lucrative television rights to fend off a rival league buying up players the way the PGA Tour has.)And it got young professional and amateur players thinking about their future in professional golf after a few unproven players — namely the 2019 and 2021 U.S. Amateur Champions Andy Ogletree and James Piot and a top-ranked college player Eugenio Chacarra — took LIV money and bypassed the traditional route of trying to make their way on the PGA or DP World Tours.“I spoke to some friends and coaches who said if LIV contacts you go there,” said Filippo Celli, who won the silver medal as the low amateur at this year’s British Open and is trying to play his way onto the DP World Tour.“You go there and even if you finish last in the tournament you can earn $150,000, which is a lot of money, especially at 22 years old,” he said. “When you’re young you’re thinking about the money. It’s normal. My dream is to play on the DP World Tour and then the PGA Tour.”But the threat of a rival league forced changes on both of the main men’s tours. Many of those changes were announced after an August meeting of PGA Tour players in Delaware before the BMW Championship.The increased money was the main issue, more prize money for the top players and also guaranteed minimum pay for golfers still making their way. That helped defer six-figure costs just to compete, and the money was a carrot to the elite players.Of course, plenty of good players have not been asked to go to LIV and have said they are not interested. Sam Ryder, who has played on the PGA Tour for six seasons, is one of them.“I’m not on the players council of the PGA Tour,” he said. “I’ve been trying to stay in my lane and play good golf. I’ve not been concerning myself too much with all that’s been going on. I just know that everything will sort itself out.”His playing status on the PGA Tour has earned him a new multiyear sponsor this year: Ryder, the transportation company. “Both Ryder and Sam Ryder remain committed to the PGA Tour,” said J. Steve Sensing, president of supply chain solutions for Ryder System.Some of the top players have not been as politic in their rhetoric. McIlroy, who reclaimed the world No. 1 spot this year, became the de facto player-defender of the PGA Tour. He and Tiger Woods were at the center of the meeting in Delaware, and he’s spoken forcefully in defense of the tour. Recently, McIlroy and Woods called for Norman to step down as LIV commissioner as a necessary first step in negotiations.Dustin Johnson was reportedly paid up to $150 million to join LIV Golf.John David Mercer/USA Today Sports, via ReutersBut there are knock-on effects of losing older but well-known players, like the future of PGA Tour Champions. It is where many of the game’s greats go to play when they turn 50. Each year the tour gets marquee players who are suddenly relevant again. This year, it was Padraig Harrington, a three-time major winner and Ryder Cup captain, who won four times on the Champions Tour.Yet some of the first players who went to LIV were close to Champions Tour eligibility, including Lee Westwood, Henrik Stenson, and Ian Poulter, with players like Sergio Garcia and Paul Casey not too far behind them. It’s those big names that sell tickets.At a news conference in August for a Champions Tour event in Jacksonville, Fla., Jim Furyk, the 2003 U.S. Open champion and the tournament’s host, talked about the course and the fan experience. He even talked about Notah Begay III, a former player turned Golf Channel commentator who was returning to professional golf on his 50th birthday.What Furyk or anyone else at the event did not talk about was the previous year’s winner: Mickelson. That victory was his third win in four starts on the Champions Tour and augured well for his transition to the tour, and for the tour itself.But right now, the focus is on the main tours and seeing what LIV does next year. There has been little interest in actually watching LIV events. The league has no television contract and worldwide viewership numbers for streaming have declined with each event, particularly after the initial player announcements were made.Still, the PGA Tour, which had been slow to respond at first, seems to be taking no chances. It recently hired a lobbyist in Washington who is close to Kevin McCarthy, the House minority leader who hopes to become speaker when Republicans take control of the chamber in January.“The tour has always been all powerful,” Shipnuck said. “Now there’s a competition.” More

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      LIV Golf Threw a Sport Into Chaos. It Also Changed It.

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      The Saudi-backed golf series, which will expand next year, has forced the PGA Tour to redesign its economic model. The drama between the two golf entities seems far from over.DORAL, Fla. — To hear the 52-year-old Phil Mickelson’s account, whatever happened this year in his golf career — a greed-fueled rupture, a simply-business parting of ways, an inevitable estrangement, a lucrative exercise in denial and downplaying — has yielded something close to sublime.“I see LIV Golf trending upward, I see the PGA Tour trending downward and I love the side that I’m on,” Mickelson said this month in Saudi Arabia, the country whose sovereign wealth fund bankrolled the new LIV Golf circuit, including a Mickelson contract believed to be worth about $200 million.As the series closes its first season Sunday, when its team championship event is to be decided at Trump National Doral Golf Club and a $50 million prize fund divided, it can credibly claim that it has disrupted men’s professional golf more than anything else since the late 1960s, when what would become the PGA Tour emerged.It has done so with a checkbook that seems boundless, nearly unchecked brazenness and self-assurance, and the political cover of a former American president who has looked past Saudi Arabia’s record on human rights. It has not, though, been a romp without resistance or an instantaneous and definitive dethroning of the old order.The PGA Tour, now redesigning its economic model so urgently that it is tapping reserve funds, still commands the bigger roster of current stars and the loyalties of the tournaments that matter most to history. The tour, less tainted by geopolitics, has lucrative television deals; LIV Golf is on YouTube. Players earn world ranking points at PGA Tour events; they drop in the rankings the longer they compete in the new series. Dustin Johnson knows this well, as he is now No. 30, down from No. 13 when he signed with LIV in May. (But perhaps Johnson does not mind all that much: He captured LIV’s individual championship and has won at least $30 million on the circuit this year, after accruing about $75 million in career earnings during a PGA Tour tenure that started in 2007.)Dustin Johnson’s world ranking has fallen to No. 30 from No. 13 when he joined LIV Golf in May.Ross Kinnaird/Getty ImagesWhat many golf executives are figuring out, though, is that it is possible to revile much about LIV, from its financial patron to its devotion to 54-hole tournaments to its defiant dispensing of starchy atmospheres, and yet recognize that the PGA Tour had left itself vulnerable to at least a spasm of drama. Tiger Woods and Rory McIlroy, who ascended again to the world’s No. 1 ranking after a tour event last weekend, have been two of LIV Golf’s foremost critics — and two leading architects of a new strategy to fortify and reinvent a PGA Tour that had some popular players feeling undervalued and some younger ones struggling for financial breakthroughs.A Quick Guide to the LIV Golf SeriesCard 1 of 6A new series. More

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      Augusta National and U.S.G.A. Drawn Into Justice Department Antitrust Inquiry

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      The Justice Department is investigating the PGA Tour for anticompetitive behavior in its dealings with LIV Golf, the breakaway Saudi-backed league.DORAL, Fla. — The Justice Department’s antitrust inquiry into men’s professional golf — a sport splintered this year by the emergence of a lucrative circuit financed by Saudi Arabia’s sovereign wealth fund — has in recent months come to include the organizers of some of the most hallowed and influential tournaments in the world, according to people familiar with the matter.The United States Golf Association, which administers the U.S. Open, acknowledged on Wednesday that the Justice Department had contacted it in connection with an investigation. Augusta National Golf Club, which organizes the Masters Tournament, and the P.G.A. of America, which oversees the P.G.A. Championship, have also drawn the gaze of antitrust officials.The federal inquiry is unfolding in parallel with a separate civil suit filed in California by LIV Golf, the new Saudi-backed series, accusing the PGA Tour, which organizes most of the week-to-week events in professional golf, of trying to muscle it out of the marketplace. Moreover, LIV has contended that major tournament administrators, such as Augusta National and the P.G.A. of America, aided in the PGA Tour’s urgent efforts to preserve its long standing as the premier circuit in men’s golf.LIV, for instance, has accused the leaders of the R&A, which runs the British Open, and Augusta National of pressuring the Asian Tour’s chief executive over support for the new series. LIV also said that Fred S. Ridley, the Augusta National chairman, had “personally instructed a number of participants in the 2022 Masters not to play in the LIV Golf Invitational Series” and that the club’s representatives had “threatened to disinvite players from the Masters if they joined LIV Golf.” (A handful of golfers, including Phil Mickelson, joined the lawsuit but later withdrew their names from it, content to let LIV Golf wage the courtroom fight.)LIV executives have also fumed over perceived stalling by Official World Golf Ranking administrators to award ranking points to LIV players, who include Dustin Johnson, Brooks Koepka and Cameron Smith. The ranking system’s governing board includes executives from each of the major tournament organizers, as well as the PGA Tour.A Quick Guide to the LIV Golf SeriesCard 1 of 6A new series. More

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      PGA Tour Accuses LIV Golf of Interfering With Its Contracts

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      The PGA Tour filed a counterclaim against the breakaway, Saudi-backed LIV Golf series, which has accused the tour of antitrust violations.The PGA Tour filed a countersuit against LIV Golf on Wednesday, the latest turn in a winding legal battle between the tour and the Saudi-backed circuit that has drawn a number of top players.In its counterclaim, the PGA Tour, which LIV is suing for antitrust violations, said the upstart series had “tortiously interfered” with the tour’s contracts with golfers who had left to join LIV. It added that LIV had “falsely informed” its players that they could break their contracts with the tour “for the benefit of LIV and to the detriment of all tour members.”“Indeed, a key component of LIV’s strategy has been to intentionally induce tour members to breach their tour agreements and play in LIV events while seeking to maintain their tour memberships and play in marquee tour events like The Players Championship and the FedEx Cup Playoffs, so LIV can free ride off the tour and its platform,” the PGA Tour said in its counterclaim.The PGA Tour, which declined to comment on Thursday, asked for a trial by jury, which was set for January 2024. The tour also seeks damages for any lost profits, “damages to reputational and brand harm” and other legal costs.In a statement on Thursday, LIV said the PGA Tour “has made these counterclaims in a transparent effort to divert attention from their anti-competitive conduct, which LIV and the players detail in their 104-page complaint.”A Quick Guide to the LIV Golf SeriesCard 1 of 6A new series. More

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      How Bryson DeChambeau Saved Long Drive Golf

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      The sport is gaining fans among the public and professional golfers, many of whom have adopted its techniques for their own games.In August 2021, long drive was on the brink of collapse. The niche sport — in which competitors drive golf balls as far as humanly possible, often more than 400 yards — had endured a difficult year, disrupted by the pandemic, and registrations for the world long drive championship were dismal.That’s when Bryson DeChambeau, the winner of the 2020 U.S. Open and a member of the 2018 and 2021 U.S. Ryder Cup teams, entered the competition, sparking a surge in interest and dozens of new entries.“He saved us, that’s for sure,” Kyle Berkshire, a two-time world long drive champion, said.DeChambeau’s participation was not a total shock: In recent years, more and more established pros, increasingly obsessed with driving distance, have become unabashed fans of long drive, with PGA Tour winners like Justin Thomas, Tony Finau and Cameron Champ expressing support. Berkshire has become a go-to training partner and sounding board for many of these pros, sharing tips on swing technique, stretching, fitness routine and more.“Back when I was in college, everyone thought the long drive guys were the clowns of the golf world,” Berkshire said. “That whole perception is changing.”DeChambeau has played a major role in that, and after finishing seventh in the 2021 competition, he’ll be back for this year’s world championship, which begins Tuesday.DeChambeau made headlines in 2020 by bulking up and drastically changing his swing, increasing his average driving distance by nearly 20 yards to lead the PGA Tour. He ultimately won that year’s U.S. Open, and he has not been shy about crediting long drive — particularly its emphasis on swing speed — with much of his success.“I actually watched the 2019 world long drive championship, and that’s what inspired me and got me thinking,” DeChambeau said in a recent phone interview. “These guys were swinging the golf club 40 or 50 miles faster than me, so I thought, what if I could add just 15 percent to my swing speed and use that on tour? That’s how it started, and then I got addicted to hitting it farther and farther.”With the help of Berkshire and other long drivers, DeChambeau adopted a common long drive practice method: overspeed training, in which competitors swing the driver as hard as possible, with no regard for accuracy, in the hopes that it will also improve the speed of their more typical, controlled swings.The method worked incredibly well for DeChambeau — so much so that now, he and Berkshire said, it has become a standard training routine for many professional golfers.“It’s sort of a new revolution,” Berkshire said. “At this point, it’s almost required for professional golfers, since everyone is doing it.”According to Mark Broadie, a Columbia University professor and golf researcher who helped coach DeChambeau in 2020, the embrace of long drive within the golf world is a logical next step. Years ago, Broadie invented the “strokes gained” metric, which analyzes the impact of every shot throughout a round of golf in relation to the rest of the field. His analysis ultimately found that even marginal gains in driving distance could have a major effect on scores.“It’s true for all players: If you drive it 20 yards longer, even with a little less accuracy, you can gain a stroke per round,” Broadie said. “So it feels like a natural evolution for long drive to be more accepted. If you want to drive the ball as far as possible, then you clearly want to talk to the long drivers, the guys who have optimized that throughout their careers.”Long drive has existed, in some form or another, since 1949, when a driving competition was held in conjunction with that year’s P.G.A. Championship. A more formal long drive world championship would form in 1976, and various professional leagues have taken shape since the 1990s.One of the most recent iterations of a long drive league — the World Long Drive Association, sponsored by Golf Channel — essentially disbanded in 2020 after canceling its season because of the pandemic. In its wake came a spiritual successor, the Professional Long Drivers Association, which has hosted a number of tournaments, including the 2021 world long drive championship.While the association’s administrators are happy to be gaining acclaim in golf circles, they are also hopeful it will translate into mainstream acceptance.“This year, we’re getting a really big response from players wanting to compete, and more fans are coming out to watch our events,” said Bobby Peterson, the association’s managing partner and majority owner. A former long drive competitor, Peterson has been a part of the sport since 1992, and he said there had never been as much enthusiasm surrounding it as there is this year, including interest from possible corporate partners. “This isn’t just hyperbole,” Berkshire said. “Based on the talks I’ve been involved in, this sport is in the best position it’s ever been in.”Long drive’s recent ascent comes at a time when golf is reckoning with a major disruption in the form of the LIV Golf Series, whose major shareholder is the sovereign wealth fund of Saudi Arabia. In its first season, LIV Golf poached some high-profile golfers from the PGA Tour, including DeChambeau, and implemented innovations aimed at enhancing the fan experience and changing how viewers watch golf, including shorter tournament structures and a team format.David Carter, a sports business professor at the University of Southern California, said long drive could ultimately be an intriguing acquisition or partner with either the PGA Tour or LIV Golf, as both look to add content in the years to come.“It’s all about this next generation of consumer: younger people who want short-form, digestible content,” Carter said. “Something like long drive could be curated in a lot of different ways, whether online, through social media, or in conjunction with tournaments.”As long drivers prepared for this year’s world championship, Berkshire was grateful for DeChambeau’s continued support. He said he nearly had to pinch himself when he thought of how far long drive had come in such a short time.“Just a year ago, I had never seen a sport in such a bad position,” Berkshire said. “Now, I’ve never seen one poised for such a bright future. It’s just an exciting time all around.” More