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    English football competition rebranded and given new name midway through season

    THE EFL Trophy has been rebranded and given a name change yet again.It was known as the Bristol Street Motors Trophy for just over a year, with the company taking over as the rights holders for the start of the 2023-24 season.The EFL Trophy has undergone a rebranding and has a new nameCredit: RexNow the competition will be known as the Vertu Trophy – with Vertu a parent company of Bristol Street Motors.It is the latest sponsorship deal for the company, who are already the front of shirt sponsors for Yorkshire County Cricket.Vertu also have a deal with basketball team Newcastle Eagles, with their ground named Vertu Motors Arena.Their sponsorship of the EFL Trophy was part of a deal which saw Vertu become the official car dealer of the EFL.READ MORE IN FOOTBALLThe rebranding will come into immediate effect, starting with Friday’s Round of 32 draw.Chief Executive Officer at Vertu, Robert Forrester said: “Our partnership with the EFL has been a huge success over the past twelve months, allowing us to engage with community groups across the country and including one of the most dramatic finals in competition history at Wembley Stadium back in April.“As our business evolves to operate under one brand, we look forward to continuing to work alongside the EFL to drive the Vertu Trophy forwards, and are interested to see what fixtures emerge from Friday’s draw for the Round of 32.”The EFL Trophy has had 11 different sponsors since 1984 with the competition formerly known as the Papa John’s Trophy and the Johnstone’s Paint Trophy.Most read in FootballBEST FREE BET SIGN UP OFFERS FOR UK BOOKMAKERSEFL Chief Commercial Officer, Ben Wright said of the change: “Vertu have contributed significantly to the ongoing success of the competition and have made a lasting impact in communities by supporting accessible football with ticket initiatives.“Trophy attendances contributed strongly to the EFL’s status as the highest attended league body in Europe last season, and with every Vertu Trophy match live on Sky Sports this season, the exposure for the competition will continue on an upward trajectory.”Roy Keane reduces Ian Wright and Gary Neville to tears with crude comments about Premier League icon More

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    A-list celebrities exploring takeover of EFL clubs after watching Ryan Reynolds and Rob McElhenney’s Wrexham success

    A-LIST celebrities are set to follow in the footsteps of Ryan Reynolds and Rob McElhenney after their success with Wrexham.The Hollywood actors secured back-to-back promotions with the Red Dragons to return the club to the third tier for the first time in 15 years, and are on the right track to repeat that feat this season.Celebrities are looking to follow in the footsteps of Ryan Reynolds and Rob McElhenneyCredit: AFPTom Brady invested in Birmingham last yearCredit: GettyA figure like Dwayne ‘The Rock’ Johnson could have a big impact on an English clubCredit: The Mega AgencyThe pair have acted as a catalyst for celebrity investment in English football, with the likes of Tom Brady, JJ Watt, Will Ferrell and golfers Jordan Spieth and Jordan Thomas all involved at various EFL clubs.Many more high-profile celebrities are set to follow suit according to football investment specialist Adam Sommerfeld, whose work involves connecting clubs with prospective celebrity investors.He told SunSport: “There are some incredibly high profile celebrities that are looking, some of the time it’s with their agent, some of the time it’s with the direct celebrity, but there are certainly some incredibly high profile ones looking at the moment.”Whether they find what they are looking for is another question. Celebrities certainly from the sporting world want to be seen to back a winner.READ MORE IN FOOTBALL”If you back a team in the Premier League that then gets relegated three times in a row, you don’t want to be connected to that.”It’s finding a club that could go on a journey but isn’t likely to plummet and negatively impact your brand.”Reynolds and McElhenney are quite unique as they are majority owners of Wrexham, whereas the likes of Brady and Watt only have minor shares in Birmingham and Burnley respectively.But they have already seen a return on their investment in terms of exposure, with League One Blues a regular pick for Sky Sports coverage – David Beckham even attended their match against Wrexham and sat alongside NFL legend Brady.Most read in EFLBEST FREE BET SIGN UP OFFERS FOR UK BOOKMAKERSAnd it appears the trend of celeb and US involvement in English clubs is only set to rise, with rapper A$AP Rocky tipped to invest in Tranmere.Sommerfeld continued: “Every team has at some point spoken in recent months to US investors. Most teams will listen and listen very seriously, as will most companies. Tom Brady in hilarious reaction after getting X-rated welcome from Wrexham fans for Birmingham clash”For a celebrity it’s a win-win. Ultimately you want to make sure you’re not backing the wrong horse that could have multiple relegations, goes out of business, but that’s very rare.”Otherwise it’s win-win for the celeb because they get to promote their personal brand to that team, they will gain Instagram followers, social media followers, which can be directly related to revenue for them.”There is the fun element, there is the partnership element of other doors that will open up in terms of co-valuing opportunities for both sides.”It’s sort of like how can The Rock’s followers go and follow Watford for example, and now that celebrity is being followed by Watford fans and now they might go and watch his latest film because of the affinity to Watford.”And rarely do celebrities put big capital in, most of it will be brand equity they will be putting in. “So their name is their investment, it’s not like they have to put in a huge amount of capital.” More

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    I’ve tried for the last three years to join Wrexham but I think my surname will stop me, admits ex-Premier League star

    FORMER Premier League ace James Chester revealed he tried to sign for Wrexham three times but suggested he got knocked back because of his SURNAME.Chester, 35, appears to have been lured by the Red Dragons’ rise under Hollywood celebrity owners Ryan Reynolds and Rob McElhenney in the last four years.James Chester tried to sign for Wrexham three times but got knocked back because of his surnameCredit: GettyChester is impressed by Wrexham’s rise under Ryan Reynolds and Rob McElhenneyCredit: GettyThe centre-back, who currently plays for Salford in League Two, seems keen to add his Premier League and international experience to the League One outfit.The-ex Wales international played for Hull, West Brom and Aston Villa in the English top flight and helped his nation make the Euro 2016 semi-finals.However, he suggested a move to Wrexham may never happen due to having the same surname as the club’s most hated rivals CHESTER FC.The Welshman got that impression when he visited the Racecourse with former club Barrow last season as he claims he received immense stick from the home fans.Read More on FootballChester told BBC’s Feast of Football podcast: “The last time I was here last season, I expected that with the Welsh connection I might get a reasonable reception.“But I think because of the name on the back of my shirt, I got more abuse than I did any niceties. “I got a bit of stick along the lines of my name and being on the pitch in Wrexham.”When asked if he ever wanted to sign for the Red Dragons, Chester added: “I’ve tried for the last three seasons.”Most read in FootballThe centre-half started out at Manchester United’s academy but only made one senior appearance in 2009.United loaned him out to the likes of Peterborough, Plymouth and Carlisle.Major A-list celebs Ryan Reynolds and Rob McElhenney expand Wrexham empire with new breweryAfter playing for Hull, West Brom and Villa he had a brief stint with Stoke and Derby.He then moved down the divisions, first signing for Barrow and then Salford. More

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    Kim Kardashian and Dwayne ‘The Rock’ Johnson tipped for shock EFL club takeovers after Ryan Reynolds’ Wrexham revolution

    KIM KARDASHIAN and Dwayne ‘The Rock’ Johnson have been tipped to complete an EFL club takeover.American investment in English football has exploded in recent years, with 14 Premier League clubs majority owned by US firms.The Rock has been tipped to make an investment in an EFL clubCredit: The Mega AgencyKim Kardashian could also be keen to get involvedCredit: GettyRob McElhenney and Ryan Reynolds have paved the way for celebrity investorsCredit: PAA$AP Rocky has been linked with a purchase of Tranmere RoversCredit: GettyIt is a similar case in the EFL with a third of owners American, while there has also been an increase in celebrity involvement.Hollywood A-listers Ryan Reynolds and Rob McElhenney sparked the drive with their takeover of Wrexham and the subsequent release of Disney+ documentary ‘Welcome to Wrexham’.More recently NFL legend Tom Brady has become involved as an investor in Birmingham City, with another American Football star JJ Watt purchasing a stake in Burnley.Superstar rapper A$AP Rocky was even linked to a takeover of Tranmere, and football investment expert Adam Sommerfeld believes it is only a matter of time before some bigger names get involved.READ MORE IN FOOTBALLHe told the BBC’s Monday Night Club: “A lot of these guys (celebs) will see them (clubs) as media assets because of the drama they produce.”To try and replicate that in another area, lets say film content, is very difficult.”The shoulder programming that comes with these things, the documentaries, opens them up to sponsors, to investors, to brand collaborators.”There’s an argument it will become saturated quite quickly, perhaps it already has been. [Tom] Brady, JJ Watt at Burnley.Most read in EFLBEST FREE BET SIGN UP OFFERS FOR UK BOOKMAKERS”Now it becomes about almost how can you take it up a level. Who’s going to get The Rock, god forbid who’s going to get a KIm Kardashian.”Sommerfeld also predicted all English clubs will be owned or part-owned by American investors in the next five to ten years, with “every team” in the EFL already in talks with US investors.Ryan Reynolds tells Liverpool star Mo Salah to ‘think about’ stunning Wrexham transfer in brilliant video More

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    Bradford star has weekend to forget with worst throw-in EVER before being forced to leave pitch after shoulder pops out

    LEWIS RICHARDS had a match to forget as Bradford played out a draw with Colchester in League Two.The wing-back left fans in stitches when he somehow FELL OVER while trying to take a throw-in in just the 3rd minute of the match.Lewis Richards suffered a horror game against ColchesterCredit: X @SkyBetLeagueTwoHe stacked it when trying to take a throw in the 3rd minuteCredit: X @SkyBetLeagueTwoRichards, 23, lined up his throw, but as he was about to release the ball, his legs buckled, and he fell to the floor.Luckily, he had a good sense of humour about the moment as he could be seen smiling as he went to pick up the ball and try again.Fans spotted the moment as a video soon went viral on social media.One posted: “At least Lewis saw the funny side of it.”READ MORE ON FOOTBALLA second added: “Gotta laugh sometimes.”A third commented: “This is what happens when you are caught in two minds.”A fourth joked: “Sniper.”Another added: “Hasn’t even fallen, just got on his knees and rolled over.”Most read in FootballCASINO SPECIAL – BEST CASINO WELCOME OFFERSRichards’ day went from bad to worse as he was booked for time-wasting in the 78th minute when Bradford was 1-0 up.Andy Cook gave the Bantams the lead in the 30th minute with his side’s only shot on target in the game.Eight of the greatest players to never win the Ballon d’Or despite their incredible careersRichards was also booked and suffered an injury in the matchCredit: RexThe defender then suffered a game-ending injury as he was went down in the 83rd minute in a “considerable amount of pain”.His left shoulder popped out and he required oxygen when in the dressing room to help deal with the pain.The injury has ruled him out of Bradford’s EFL Trophy clash against Rotherham on Tuesday.To make matters worse for Richards, he had to watch on as Colchester scored a 90+9 minute equaliser to deny Bradford the victory.Who are these famous footballers? More

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    Ian Holloway fears Swindon’s scary form is down to ‘haunted’ training ground as he asks ‘witch’ wife to ‘cleanse’ it

    SPOOKED former Premier League boss Ian Holloway claims Swindon Town’s training ground is “haunted”.The 61-year-old jumped at the chance to take over the League Two side last month.Ian Holloway has blamed the club’s latest injury on ghostsCredit: RexSwindon’s supposedly spooky training groundHolloway’s positive spirit has seen Swindon rise from the brink of EFL death, with their ghastly form improving since the arrival of the former QPR, Blackpool and Crystal Palace manager.He has overseen two wins, a draw and a loss amid the Robins rocking in relegation terror as they sit 22nd in the table.A frightened Holloway has blamed their poor start to the season on Swindon’s cursed training ground as “some strange things have been happening”.The veteran boss is now ready to go to drastic lengths to scare off the ghosts after doomed captain Ollie Clarke ruptured an ankle tendon during a session last week.READ MORE IN FOOTBALLFollowing their 2-2 draw against Accrington Stanley on Saturday, Holloway told the BBC: “I’m going to try and cleanse the training ground area because people are telling me it’s haunted.”There’s a graveyard somewhere near. Honestly, I’m not joking.”I think our training ground is very close to an ancient burial site.”I’m going to get my wife to come up and say sorry to all these people and hopefully we’ll have a bit more luck.”Most read in FootballFOOTBALL FREE BETS AND SIGN UP DEALSBut Swindon’s first goal had an element of fortune about it as something possessed Accrington’s ‘ghoulie’ to charge off his line and leave an empty net for Harry Smith to head in to.Holloway’s “witch” wife Kim is now set to come to the training ground, or perhaps haunted house, this week with “sage” to end the jinx.’I was a zebra, Shane Duffy was Goldilocks’ – Norwich City star Kellen Fisher on wild Xmas partys, dinner with Delia and team-mates getting eggedHe has previously claimed his dad contacted him from the dead by changing the car dials on his car.Holloway says a ghost turned up while a Mariah Carey song played on the radio and a light came into his vehicle to leave him “shaking”.He explained: “The song was on and ‘shining down on me from Heaven’ got louder and louder and louder until it was completely top notch.“I saw it go from 10 up to about 35 and it was deafening. The minute the song finished that went right back down to normal.”I thought, ‘Has that really happened or what? Or is that me wishing that?’ Do you get what I mean? And I swear he came and showed me that, ‘Don’t worry son, you’ll be fine.’ Right?“Now, I would never have believed that, I wouldn’t have thought for one minute that he would have ever have done that because he said it was all a load of garbage.“So the truth is, I don’t know. And did I feel it? Did I want to feel it? Was it really there? I cannot honestly tell you. But I swear to you, I saw the dial move on its own.”Back in his playing days, he scored in his first game after his dad’s death and he felt him “in his boots” that day.READ MORE SUN STORIESHolloway is not the only manager to tackle a team’s spirit.Ex-Birmingham boss Barry Fry urinated in all four corners of the St Andrews pitch – running from corner to corner mid-flow – to ward off a curse he had heard about.Ian Holloway is trying to save Swindon from relegationCredit: Getty More

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    Walsall kit man and pitch-side announcer charged by FA for ‘acting in an improper manner’

    WALSALL kitman Dave Joyce and pitch-side announcer Simon Hill have both been charged with misconduct by the FA.The pair allegedly acted in an “improper manner” in stoppage time during Walsall’s 1-1 draw against Crewe Alexandra in League Two on Saturday.A kitman and pitch-side announcer at Walsall have been charged by the FACredit: RexThe charges relate to an incident during the Saddlers’ League Two match against Crewe on SaturdayCredit: RexWith both sides pushing for a winner, a stoppage-time scuffle broke out when staff refused to give the ball back after it went out of play.Walsall kitman Joyce was sent off by referee Stephen Parkinson for the touchline melee.The ref then turned to book Crewe boss Lee Bell and Saddlers defender Liam Gordon.An FA statement read: “It’s alleged that David Joyce and Simon Hill acted in an improper manner around the 98th minute, and both of them have until November 18 to respond.”READ MORE FOOTBALL NEWSOmar Bogle opened the scoring for Crewe in the 66th minute when he crept in behind the Walsall defence to slot past Tommy Simkin.The home side equalised through Nathan Lowe with five minutes of normal time remaining before tempers flared in the closing stages.Tensions arose as both sides are pushing for promotion to League One, with Walsall sitting second and Crewe inside the play-off places.Mat Sadler’s side are three points adrift of league leaders Port Vale, but do have a game in hand.Most read in EFLA scuffle broke out at the end of Walsall’s 1-1 draw with CreweCredit: RexFOOTBALL FREE BETS AND SIGN UP DEALSWalsall will not be in action this weekend, though, after their home clash with Gillingham was postponed due to international call-ups.Meanwhile, Crewe are back in action on Saturday as they host a huge clash against Notts County, who currently sit third.Both teams are vying for promotion to League OneCredit: RexOmar Bogle opened the scoring for the visitors inside 66 minutesCredit: RexNathan Lowe equalised for Walsall before carnage broke outCredit: Rex More

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    Ex-Sunderland hero desperate for Harrogate to down Ryan Reynolds and Rob McElhenney’s Wrexham and seal star FA Cup dream

    PAUL THIRLWELL almost helped his boyhood club reach the FA Cup Final – now he is desperate for one of his Harrogate Town players to secure their own fairytale.The 45-year-old grew up following Sunderland home and away alongside his parents and brother, which included a trip to Wembley for their 1992 final defeat to Liverpool.Paul Thirlwell, left, played for Sunderland against Millwall in the 2004 FA Cup semi-finalCredit: AlamyThe ex-Premier League midfielder is hoping for some cup joy on Sunday with Harrogate TownCredit: X @HarrogateTownThirlwell then burst on the scene aged 20 as the Black Cats thumped Chelsea, who included stars like Marcel Desailly and Gianfranco Zola, 4-1 in the Premier League in 1999.But it would be a midfielder he came up against that day that would help inflict FA Cup heartbreak on him four seasons later when player-manager Dennis Wise guided Millwall to a 1-0 win over Sunderland at Old Trafford in the semi.Thirlwell told Sun Sport: “We’ll probably never get a better chance to get to the final with it being two Championship teams at the time. Unfortunately it didn’t go our way but it was a great experience. It’s just a shame we got done as we’d have faced Man United.“I’d played against him [Wise] before on my debut but everyone knows what he was like, tenacious and knowing all the dark arts.READ MORE ON FOOTBALL“But Millwall had some good players like him, Tim Cahill who scored on the day and went on to have an unbelievable career, Danny Dichio, but they also had that edge that made them so tough to play against.“Of course you want to win, but when you look back and think that you played in a semi-final then you appreciate now that it is quite a big achievement.”These days Thirlwell is assistant manager to Simon Weaver at League Two Harrogate Town, a club he finished his playing career at after spells with Sheffield United, Derby and Carlisle.“I moved to Wetherby and was totally unaware that it was next to one of the club’s directors. “He maybe spoke to the gaffer and then mentioned me and after a chat we hit it off straight away.Most read in FA CupFOOTBALL FREE BETS AND SIGN UP DEALS“I didn’t just want to go anywhere as a player as I’d dipped my foot into the coaching so I wanted a bit of both.“I got involved with coaching the U21s here and then we went full-time and the opportunity arose to become assistant manager and wow, here we are still here nearly a decade later.”Major A-list celebs Ryan Reynolds and Rob McElhenney expand Wrexham empire with new breweryDuring that time they have climbed from non-league into the EFL and enjoyed FA Trophy joy in 2020.But as they prepare to host Hollywood-owned Wrexham, who are pushing for League One promotion, Thirlwell says that he is desperate for long-serving star Warren Burrell, 34, to get his big FA Cup moment this year.He said: “You’d probably have to speak to some of the younger lads now but I think definitely for people of my era that the cup still has the magic.“I keep trying to tell our lads, who are all Arsenal, United, Spurs supporters, that we have to get Warren, who is a huge Liverpool fan, to Anfield. It’s one of those places that he’ll never play at unless it comes in the cup, so just things like that make the cup massive for me.”Harrogate’s long-serving defender Warren Burrell would love a trip to AnfieldCredit: RexAnd Thirlwell, who admitted the game being televised adds an “extra edge”, says the whole club from top to bottom want to put on a show against the big-spending Welsh side owned by Hollywood stars Ryan Reynolds and Rob McElhenney.“When you get a big club at home in the early rounds then you are hoping that it gets on the tele and as it happens we have,” Thirlwell said.“And I do think it helps, not that anybody tries harder, but it does give you an extra edge when you know it’s on TV.“But everyone at the club wants to get everything right on the day as you are showcasing the whole club.”READ MORE SUN STORIESHe added: “We are one of, if not the, smallest club in the Football League but we have a go on and off the pitch as best we can.“We are realistic to the point that usually bigger clubs do win these games but we are going into it with optimism and want to cause an upset. Someone will this year so why not us?”Who are these famous footballers? More