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    Why Denver Loves the Nuggets Star Nikola Jokic

    Jokic, the Nuggets center, may be the best player in the N.B.A., but he avoids the spotlight. Still, in his own way, he has endeared himself to a city hungry for someone to believe in.About two miles from downtown Denver, the yellows, oranges and reds of a spray-painted mural fill the cracked, gray cement wall of a building that houses a temporary employment agency. The mural rises about 20 feet and depicts an expressionless Nikola Jokic next to a much more emotive Jamal Murray, his eyes narrowed and arms extended as though he is wielding a bow and arrow.Thomas Evans, a 38-year-old artist, finished the mural of the two Denver Nuggets stars recently as the team prepared to begin the N.B.A. finals. On Thursday afternoon, hours before Game 1 of the championship series against the Miami Heat, Damien Lucero was blaring his song “It’s Nuthin” while recording a rap music video in front of the mural. Lucero, 21, goes by Dame$, pronounced “Dames” (not to be confused with Dame D.O.L.L.A., the rap name of Portland Trail Blazers guard Damian Lillard). He said the mural inspired him and some collaborators to write the song as a tribute to Jokic.He rattled off some of his favorite lines:“Clean sweep, yeah, it’s all me.Had to smoke him out like I puff trees.Four mo’ dubs then we pop rings.Triple dub, ain’t no joke, he the new king.”The old king — at least to those who want to describe him that way — is LeBron James, whose Los Angeles Lakers were swept by the Nuggets in the Western Conference finals. James is the biggest star in the N.B.A., with four championship rings, piles of endorsement deals and a constant presence on social media and television. Jokic has none of that.“I see a lot of myself in him,” said Evans, who also goes by Detour.“I’m in the studio all day working on my artwork, and I’m not really front-facing as much as other artists may be,” he said. “I don’t always want to be in front of the cameras. I don’t always want to be in magazines. I want to actually just do my work and let that speak for itself.”Thomas Evans finished the mural of the Denver Nuggets stars Nikola Jokic and Jamal Murray during the team’s run to the N.B.A. finals.In the N.B.A., stars often take on their city’s identity — or imbue the city with their own. Magic Johnson’s love of luxury and glamour made him a perfect fit for Los Angeles; James’s embrace of celebrity has made him the same. Patrick Ewing’s physicality screamed New York City. Jokic, a 28-year-old Serbian who may be the best player in the N.B.A., is a bit of an enigma, similar to Tim Duncan when he was in San Antonio. And that suits Denver and Colorado just fine, according to those who live here.“The kind of talent that he is, you know, a modest talent, not somebody who is searching out the spotlight, a team player, somebody who’s down to earth,” said Senator Michael Bennet, Democrat of Colorado. “I think Denver and Colorado, we view ourselves as down to earth.”On Thursday, Bennet wore a Nuggets warm-up jersey in Washington, D.C., on his way to vote to raise the debt ceiling.Stars like Jokic, who has won two Most Valuable Player Awards, can be close to a one-man stimulus for a city. The mayor of Denver, Michael B. Hancock, estimated that the Nuggets’ playoff run alone this year could bring in a $25 million economic boost.Even so, Jokic has almost no cultural footprint off the court as the Nuggets jockey for attention locally with the N.H.L.’s Avalanche and M.L.B.’s Rockies (all of which are overshadowed by the N.F.L.’s Broncos). But this obscurity is apparently by his own design. Talk of stardom appears to bore him. Asked whether he was the best player on the Nuggets, Jokic told reporters on Wednesday: “Sometimes I am, sometimes I’m not. I’m cool with that.”Murray, whose nickname is Blue Arrow because of his basketball shooting skills, appears to be more comfortable in the spotlight than Jokic. He’s personable, expressive and active on social media. When Jokic is not Denver’s best player, Murray almost certainly is. He has promoted at least 10 brands over the past year, according to SponsorUnited, compared to just two for Jokic. It’s unusual for a top player like Jokic to be so elusive off the court.“I don’t know how much influence he really has because he doesn’t put himself out there,” said Vic Lombardi, a Denver sports talk radio host.Fans outside Ball Arena in Denver before Game 1 of the N.B.A. finals between the Nuggets and the Miami Heat. Denver won the game, 104-93.Jamie Schwaberow/Getty ImagesJokic rarely does interviews outside of mandatory news conferences, where he gives mostly anodyne answers. He has a deal with Nike but does not have a signature shoe. He doesn’t host a podcast, and his politics are a mystery. He has appeared in a handful of commercials in Serbia. Jokic said recently that basketball was “not the most important thing” in his life and probably never would be.“I would think he would be more connected just because it’s required when you’re a player of that caliber,” said Andre Miller, who played for the Nuggets in the early 2000s and again a decade ago. He added: “I think he approaches it as, I’m just a basketball player. Mild-mannered. He goes and plays ball and he goes home. So it makes his job a little easier and it keeps all the distractions out.”Jokic doesn’t do many interviews or commercials, which is unusual for a top star.Kyle Terada/USA Today Sports, via Reuters ConNuggets forward Jeff Green said, “His job is to play basketball, not to meet everybody’s needs.”Vlatko Cancar, another teammate, chuckled when asked about Jokic as a public figure.“When you’re a star at that level it’s just so hard to please everybody,” he said. “I feel like he would like to sign autographs for everybody and shake their hands and take pictures with everybody. But it’s just too hard because it’s one of him and it’s millions of others.”Gov. Jared Polis of Colorado called Jokic “a rarity in the modern sports age.” He said people in Colorado “admire him all the more for not being an off-court distraction like other so-called stars are, you know, too often in both basketball and other sports.”Senator John Hickenlooper, Democrat of Colorado, said that Jokic was like a “large bear that can do ballet.”“And that is a great look for Colorado, because we’re a former cow town — a mining town,” Hickenlooper said. “We come from honest, hardworking roots. Denver now is pretty athletic, and I’m not sure we’re quite up to ballet yet, but we’re getting there.”Jokic had 27 points, 10 rebounds and 14 assists in Game 1 of the finals.Pool photo by Kyle TeradaWhite N.B.A. stars are often described in positive terms that are less frequently applied to Black players, such as gritty and unselfish. Still, discussions with those who know and follow Jokic suggest his reputation as a willing passer is deserved. Jokic has said he prefers to pass rather than score.His approach to stardom creates a challenge for the N.B.A., which is constantly looking to expand its reach. But the league doesn’t always help itself: The Nuggets, even with a two-time M.V.P., were not on national television during the regular season as much as some less-talented teams.In addition, a portion of Colorado residents have not been able to watch Nuggets games for the last four years because of a dispute over carriage fees between Altitude, the regional sports network, and Comcast. N.B.A. Commissioner Adam Silver said Thursday that it was a “terrible situation.”Hancock, the mayor, called it “really unfortunate.”“That robs these great young players of the notoriety they deserve and particularly in this season where they have done just phenomenal things,” he said.Stan Kroenke, who owns the Nuggets and the Avalanche, also owns Altitude. Polis, the governor, said he had “called upon both sides to work it out.”In Serbia, Jokic’s home country, the N.B.A. is popular. When he is home for the off-season, he lives as he does in Denver: away from the public, according to Christopher R. Hill, the U.S. ambassador to Serbia. But Jokic is someone “everyone is talking about right now,” he said.“The games tend to be at 2 o’clock in the morning,” said Hill, who lived in Denver for a decade before leaving for his post in 2020. “People stay up for those. It’s incredible. I’ll be talking to somebody in the Serbian government and they’ll start yawning — ‘Sorry, I was watching Jokic last night.’”The Serbian journalists Nenad Kostic and Edin Avdic have reported on Jokic since he was a teenager and now consider him a friend. They traveled to Denver to cover him in the finals, and had dinner with him the night before Game 1. They said celebrity makes him uncomfortable.“It’s not about money,” Avdic said. “It’s not about fame. It’s — I think — too much hassle for him. No, it’s too much of a burden for him.”Kostic said that Belgrade, Serbia’s big-city capital with nightlife, often becomes home for famous Serbian athletes, even if, like Jokic, they are from smaller towns.“Nikola is not like that,” Kostic said. “He likes to spend his days in Sombor, in the small city where he was born, where everybody knows him and they leave him alone.”Jokic was named the most valuable player of the Western Conference finals after the Nuggets swept the Lakers in four games.Ashley Landis/Associated PressTwenty years ago, the Nuggets drafted a player who was almost the polar opposite of Jokic: Carmelo Anthony. He was a more traditional franchise star, doing commercials, selling jerseys and putting out signature shoes. Starting when he was at Syracuse University, he made waves in popular culture, with his style and confidence. He spent more than seven seasons in Denver, coincidentally wearing No. 15, which Jokic wears now.Kiki Vandeweghe, the Nuggets executive who drafted Anthony, said both players’ approaches to stardom worked just fine for the franchise from a business perspective because of how well they performed on the court. He said Jokic “makes his team better.”“He comes with it every night,” said Vandeweghe, who played for the Nuggets in the 1980s. “He represents in many ways what the city’s all about and his team wins. And that’s a successful franchise.”Evans, the muralist, said he typically doesn’t paint celebrities, but found Jokic’s growing relevance worth the art. He finished his first mural of Jokic in February in the Five Points neighborhood of Denver. He added Murray in his second, the one finished just before the N.B.A. finals.Caroline Simonson, a 22-year-old Nuggets fan from Boulder, said she paid $810 to attend Thursday’s game and sit in the bleachers. She said Jokic’s public persona “limits his connection to maybe N.B.A. fans across the country, but not to the city of Denver.”“We’re prideful. We know what Colorado is,” she said. “If other people don’t know what it’s worth, we know what we’ve got here. It’s special to us. Sometimes we want to keep it to ourselves. We get to keep Jokic to ourselves.” More

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    In Anti-Ownership Protests, United Fans Rediscover Their Own Power

    The protests, by Manchester United fans demanding the Glazer family sell the club, forced the postponement of a match after the stadium was stormed.At the Lowry Hotel, Manchester United’s players could do nothing but sit and watch. Outside, hundreds of fans had gathered, blockading the buses scheduled to take them on the short trip to Old Trafford. They were supposed to depart at 3 p.m., local time. It came and went. The crowd did not disperse. Then 4 p.m. ticked by on the clock. Still no movement.A couple of miles down the road, what had started out as an organized protest against the team’s ownership — the irredeemably unpopular and, by most definitions, parasitic Glazer family — had swelled and warped into something far more chaotic, far more wild.Hundreds of fans had broken through the security forces and made it onto the field. There were suggestions that some had found their way into the entrails of the stadium, reaching as far as Old Trafford’s sanctum sanctorum, the home team’s changing room. A small number of those still outside the stadium clashed with the police. Two officers were injured.United’s players were still restricted to their hotel rooms at 4.30 p.m., as the Premier League’s marquee fixture should have been kicking off. Manchester United against Liverpool is English soccer’s greatest rivalry, the meeting of its two most successful clubs. This edition even had a title on the line, for good measure, albeit indirectly: a Liverpool win would have handed Manchester City the championship.For a while, the Premier League refused to bow to the inevitable. The game would be delayed, it said, but would go ahead as soon as the players’ safety could be assured. By 5.30 p.m. — what should have been the start of the second half — the scales had fallen. The league released a short statement, confirming the match had been postponed.“We understand and respect the strength of feeling but condemn all acts of violence, criminal damage and trespass, especially given the associated Covid-19 breaches,” it read. “Fans have many channels by which to make their views known, but the actions of a minority seen today have no justification.”There are two roads that the league, the clubs involved and soccer as a whole can take from here. One is to focus on the method. It does not need to be pointed out that the violence outside the stadium — limited though it was — should be condemned. It cannot and should not be justified. The same is true of the more minor offenses of “criminal damage and trespass.”Those offenses open a door. They make it possible to depict all of those involved with the protests, both at Old Trafford and the Lowry Hotel, as hooligans and troublemakers and, above all, yobs, the epithet wheeled out whenever soccer fans need to be demonized.They disincentivize engaging with the sentiments behind the protests, make it easy to cast the events of Sunday as nothing but mindlessness and lawlessness. They turn emotion, sincere and deep, into nothing but self-serving revanchism: fans protesting because their team is not top of the league.Carl Recine/Action Images, via ReutersOli Scarff/Agence France-Presse — Getty ImagesThey offer an easy solution, the panacea that soccer always turns to in the end. Win the Europa League later this month and all of this will be forgotten, nothing more than a few million more social media engagements for the club to cite in glowing terms in the next quarterly review of its finances.The second is to avoid that easy pitfall, and to focus instead on the message. The Glazers have never been popular at Old Trafford. There were protests when they completed their heavily leveraged takeover of a club they knew little to nothing about in 2005. There were more at the end of that decade, fans decking themselves out in the club’s first colors — green and gold — rather than its more famous red to signal their discontent.That hostility has never dissipated. But for much of the last decade, it lay dormant. Not because of United’s success — by its own standards, the last eight years have been disappointing — but because of the apparent futility of protest.Manchester United, like all soccer teams, might feel like a social and community institution. It might continually pitch itself as one. It might occasionally even act like one. But it is, in the most real and relevant sense, a business, and it is a business owned by the Glazers, and because no matter how ardent the protests, the Glazers did not seem to flinch, the energy dissipated.And then, two weeks ago, Joel Glazer, a co-chairman of the club, put his name to a proposal to start a European superleague, and the fury awoke. Fans of the other English teams tainted by association with the project have taken to the streets — a protest by Chelsea fans precipitated the league’s demise; their peers at Arsenal came out in the thousands a few days later — but none have gone quite so far as United. None have brought the league that styles itself as the greatest in the world to a standstill on one of its red-letter days.In part, that is down to the unpopularity of the Glazers. The reaction at each of the clubs involved has, in some way, reflected the fans’ relationship with the owners.Arsenal is desperate to be rid of another unloved American, Stan Kroenke: It came out in force. Liverpool, where Fenway Sports Group has some residual admiration, has been a little more circumspect. Manchester City has not seen any mass gatherings, testament to the debt of gratitude its fans feel they owe its backers in Abu Dhabi. At United, hatred of the Glazers runs deep.The message their protest sent, though, stretches way beyond parochial concerns or tribal affiliations. It is not just, as it might appear, that fans do not want a superleague. That was established beyond doubt a couple of weeks ago. It is not just that fans do not want their clubs to be used as playthings by owners who care less for the names on the roster than the numbers on the bottom line.It is that, after years of fretting that their teams had been hijacked by the billionaire class and that their game had been taken away from them by television contracts and rampant commercialism and unstoppable globalization, the last two weeks have taught fans that they are not quite so powerless as they once thought.If they do not want a superleague, they can stop it in its tracks; it follows, then, that if they do not want the game they have now, then they can do something about it. As one of the chants that United players will have heard, drifting up to their rooms in the Lowry from the street below, had it: “We decide when you will play.”Manchester United’s Scott McTominay, left, and Lee Grant watching the protests from inside the Lowry Hotel.Phil Noble/ReutersThat has not felt true for some time, but, all of a sudden, it is possible to believe it. It has gone unsaid for too long, but the whole cash-soaked edifice of modern soccer has been built on fans: the match tickets and the television subscriptions and the merchandise and the captive advertising demographic.All of the money that is frittered on sky-high salaries and inflated transfer fees and inexplicable agents’ commissions: It all, ultimately, comes from fans. Fans make it all add up. Fans keep the show on the road.And it is fans, now, who have realized that means they can make it stop, too: an abortive idea for a league here, so why not a major fixture there? They have, suddenly, rediscovered their power.The irony of all this, of course, will be lost on the Glazers, and all the owners like them. It was soccer’s easily monetized fanaticism that drew them to the game in the first place, and that eventually convinced them that their harebrained superleague scheme could work. The fans, they assumed, would go with them. They did not.And now, that same force is aligned against them. The methods it chooses cannot always be condoned. But the message is clear, and it is one that soccer would do well to heed. More