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    Analysis: LIV Golf-PGA Tour Merger Is About Profit Above All

    The PGA Tour’s merger with LIV is the perfect union of the tour’s lack of principle and LIV’s paucity of character.They said it was about principles, but it was always about money.Despite vows from the leaders of the PGA Tour that they would not permit their game to be sullied, men’s professional golf is now in thrall to Saudi Arabia, a nation engaged in a full-tilt attempt to distract the public from the abuse of its citizens through the glitz, gloss and worldwide appeal of sports.Human rights, it turns out, are a bore, and an obstacle. “Sportswashing,” as it is known, is powerful and effective.That’s the message between the lines of the merger between the once venerable PGA Tour and what until Tuesday was its insurgent competition — LIV Golf, born just last year and fueled by billions from Saudi Arabia’s sovereign investment fund, which the oil-rich kingdom uses to gild its global image.Profit is what matters most. Above all. That is the message.It reigns over the morals, values and traditions that the PGA Tour, now swaddled in rank hypocrisy, trumpeted during a seemingly fierce but apparently phony conflict that pitted the biggest names in golf against each other.“It’s my job to protect, defend and celebrate” the PGA Tour, Jay Monahan, the outfit’s commissioner, said approximately one year ago, after announcing that any golfer who played for LIV would be ostracized by his circuit. The tour simply could not associate itself with the nation known for rights abuses and presumed to be behind the murder of the journalist Jamal Khashoggi.Phil Mickelson, Brooks Koepka, Dustin Johnson, and the other golf stars who joined LIV were branded defectors and pariahs. Human rights formed the sturdy moral foundation of the PGA Tour’s stand.Fans bought merchandise during a LIV Golf event last year at Trump National Golf Club in Bedminster, N.J. Doug Mills/The New York TimesAsked about protests against the LIV tour from families of Sept. 11 victims angered by the role Saudi Arabia is said to have played in those attacks, Monahan pantomimed his empathy, saying, “My heart goes out to them.” He asked golfers who had left for LIV tournaments or were considering it a rhetorical question: “Have you ever had to apologize for being a member of the PGA Tour?”Those comments look like disinformation now. The high-minded fight is over (unless the PGA Tour policy board, which was kept in the dark, declines to ratify the deal). With the merger, which also includes the DP World Tour (formerly the European Tour), men’s professional golf as we know it will be an artifact of history.The governor of the Saudi investment fund, Yasir al-Rumayyan, now is set to become chairman of the board of a worldwide umbrella company so new it has not even been given a name.The merger is about sports, yes, but also about power and values in the world.In Saudi Arabia, citizens do not enjoy the right to free assembly. The legal system is not independent. Due process is a farce. To speak against the government is to risk being jailed, tortured or killed.When Khashoggi, a journalist for The Washington Post, dared to speak against the repressive state, he was lured to a Saudi consulate in Istanbul. A United Nations report described how he was drugged and cut into pieces.Who did it? According to the C.I.A., thugs operating on orders from Mohammed bin Salman — the crown prince who oversees everything in his kingdom, including the investment fund that will wield enormous influence over world golf.The United States has its own moral failings, plenty of them, and has since the nation’s founding. But we confront them publicly. We protest. We march. The press speaks up. We vote.Plenty of golfers and fans will block out the seamy side of this story and look purely on the bright side. The new tour hopes to make golf more global, more accessible, less fusty and more exciting. The same golfers ostracized by many of the sport’s star players and banished from the regular PGA Tour upon leaving it — including Mickelson, the chief renegade, and Koepka, recent winner of a major tournament, the P.G.A. Championship — could return to the fold.And indeed, none of that can be bad for fans — or sponsors.But to look only on the bright side is to condone the hypocrisy.This is as disruptive a move as the sports world has seen in a long while — arguably, ever. In the American context, the N.F.L. and American Football League combined forces in the 1960s. The N.B.A. and American Basketball Association joined in the 1970s. But at the time, those moves did not affect global sport, nor provide cover to oppressive nations.This makes those mergers look like tiddlywinks.Get used to a world in which the Middle East, with its many authoritarian governments, is a dominant player in sports.Qatar’s hosting of the men’s World Cup in 2022 was an example of unseemly truths scrubbed clean by a thrilling tournament seen around the world. The golf merger gives the staging of that event some company.Significant competitions in golf, tennis, auto racing, and mixed martial arts, to name four, have been hosted by the United Arab Emirates and Saudi Arabia for some time now. The N.B.A. plays exhibition games in the region.The Saudis are hardly done: They’re bidding for soccer’s 2030 World Cup and using their wealth to attract expensive talent to their national league. Cristiano Ronaldo now plays for Al-Nassr. On Tuesday, the French striker Karim Benzema joined another Saudi team, Al-Ittihad, for a nine-figure contract. Lionel Messi — who already has a contract to promote tourism in the kingdom — had been pitched on playing there but said Wednesday he planned to go to M.L.S.“We are interested in all sports,” al-Rumayyan said in a television interview on Tuesday. Not just golf. Not just soccer or basketball. But “many other sports,” he said.It’s not hard to imagine the Saudis further engaging the N.B.A., offering billions to purchase N.F.L. teams or even financing the sponsorship of college athletes. Nor is it hard to imagine the L.P.G.A. Tour coming into the fold.The PGA Tour presented itself as the guy who calls a penalty on himself if he accidentally moves his ball a quarter-inch. Turns out it was the guy who makes a double-bogey and marks it down as a par. More

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    Saudi Arabia’s LIV Golf Deal Is a Triumph That Transcends Sports

    The deal to merge LIV Golf with the PGA Tour is a big win for the oil-rich kingdom, headlining a banner week that also includes a visit from the American secretary of state.There was no shortage of unpleasant things that the commissioner of the top U.S. golf circuit, the PGA Tour, said about Saudi Arabia when an upstart league backed by the oil-rich kingdom began recruiting his high-profile players.The commissioner, Jay Monahan, lamented a “foreign monarchy that is spending billions of dollars in an attempt to buy the game of golf.” He sniped at players who left for the new league, called LIV Golf, hinting at the stain that the Saudi government’s human rights violations would leave on them.But on Tuesday, he sat down next to the head of Saudi Arabia’s sovereign wealth fund — both smiling jovially — for a television interview to announce that the PGA Tour and LIV Golf were forming what promises to be a lucrative partnership.“I recognize that people are going to call me a hypocrite,” Mr. Monahan said later the same day. “But circumstances do change.”The deal, if it goes forward, represents an enormous victory for Saudi Arabia and its de facto leader, Crown Prince Mohammed bin Salman, in the country’s bid to become a major player in global sports, giving the kingdom considerable sway over the game of golf. But the significance of the moment transcends sports as Saudi Arabia under Prince Mohammed seeks greater political influence in the Middle East and beyond.Over the past weeks, the country has seen a flurry of diplomatic activity, and some successes, including the opening of an embassy of its longtime regional rival, Iran, as the two countries move toward restoring normal relations.Jay Monahan, commissioner of the PGA Tour, center, without a cap. “I recognize that people are going to call me a hypocrite,” he said, referring to the deal with LIV. “But circumstances do change.”Gregory Shamus/Getty ImagesAnd the golf deal is only the capstone of a busy week in which Prince Mohammed is also hosting the visiting U.S. secretary of state, Antony Blinken, who represents another once-vocal critic of the kingdom, President Biden. On the campaign trail in 2020, Mr. Biden pledged to make Saudi Arabia a “pariah” state over the murder of Washington Post columnist Jamal Khashoggi, and other human rights violations.“I’m not going to lie. This is a moment that a lot of us are relishing,” Prince Talal Al Faisal, a Saudi businessman and royal family member, said in an interview. Like many Saudis, the prince said that he felt the stream of negative news coverage about his country was often unfair or inaccurate.“It gets to a point where you think to yourself, OK, this is hopeless,” he said. “And a moment like this makes you think, ‘Hang on, well, if you try hard enough, you eventually get your way.’”Five years ago, this moment would have seemed virtually impossible.In 2018, Saudi agents murdered and dismembered Mr. Khashoggi, a Saudi exile who had fled to the United States, in the kingdom’s consulate in Istanbul. The international condemnation was sharp, and for a brief time, it seemed like Prince Mohammed was facing isolation on the world stage.An American intelligence assessment determined that the crown prince had likely ordered the killing, a charge he has repeatedly denied.The murder was the peak of a broader crackdown on dissent in Saudi Arabia that continues today. But the icy mood did not last long.Within months, American and European chief executives who had canceled their appearances at conferences in the kingdom quietly returned. Prince Mohammed told visitors that he was determined to forge ahead with his plan to diversify the conservative Islamic kingdom’s economy and open it up socially.Foreign leaders began returning for visits. Saudi Arabia’s sovereign wealth fund, which oversees about $650 billion in assets, continued to roll out high-profile investments around the world, such as LIV Golf.As Prince Talal notes, “We are, like it or not, central to a lot of the things that happen across the globe.”Saudi Arabia’s attempts to enter the world of golf had included an earlier approach to the PGA Tour about starting a partnership. But that approach was rebuffed, and it was only after the introduction of the rival LIV Golf last year — which provoked a bruising legal battle and eventually a series of secret meetings between PGA Tour leaders and Saudi officials — that Mr. Monahan and his lieutenants came around.Saudis have grown accustomed to seeing their former critics reversing course.In 2018, after Mr. Khashoggi’s murder, Senator Lindsey Graham, Republican of South Carolina, called Prince Mohammed “toxic” and a “wrecking ball,” vowing that he would never visit Saudi Arabia “as long as this guy is in charge.” Yet in April, Mr. Graham traveled to the Saudi capital, Riyadh, and was photographed grinning with Prince Mohammed.“Things in Saudi Arabia are changing very quickly for the better,” he told ABC after his visit. “His vision for the country economically is transformative.”Indeed, in the span of five years, Prince Mohammed has made serious strides toward diversifying the oil-dependent economy, investing in mining, tourism and entertainment. Under him, the country ended a ban on women driving, significantly loosened gender segregation and even promoted electronic music raves in the desert, ripping apart ideas about what was possible in the kingdom.“Keeping up with Saudi Arabia is not only tough for non-Saudis but for Saudis themselves,” said Bader Al-Saif, assistant professor of history at Kuwait University. “This shock-and-awe approach hopes to deliver faster results than those delivered in previous waves in Saudi history,” he added.Secretary of State Antony Blinken and Crown Prince Mohammed bin Salman in Jeddah, Saudi Arabia, on Wednesday.Bandar Algaloud/Saudi Royal Court, via ReutersDuring Mr. Blinken’s visit to the kingdom this week, he will attend a gathering of a global coalition to counter the terrorist group Islamic State. For Prince Mohammed, this summit represents another chance to demonstrate his leadership.He has been keen to hedge against Saudi Arabia’s past dependence on the United States, its main security guarantor.“The relationship now looks more like the way the U.S. relates to some European partners,” said Hussein Ibish, a senior resident scholar at the Arab Gulf States Institute in Washington. “Security cooperation is key and maintained by both sides, but the Saudis are flexing their muscles in an effort to become a regional and international actor of significance in a world in which power is diffused, and the U.S. picks its battles much more cautiously.”Just days before Mr. Blinken’s arrival on Tuesday, Prince Mohammed welcomed the Venezuelan president, Nicolás Maduro, for a visit. Next week, the Saudi Ministry of Investment will host a major gathering of Arab and Chinese businesspeople.And, at least for a few days, the kingdom can continue to bask in the glow of its golf victory.The head of the Saudi sovereign wealth fund, Yasir al-Rumayyan, will also head the board of the new golf entity, though the PGA Tour will hold a majority of the board seats. The wealth fund has the exclusive right to invest in the new company going forward, opening the door for it to increase its stake in the years ahead.The deal protects Mr. al-Rumayyan, a golf aficionado, from the prospect of being deposed and scrutinized in American courtrooms, a risk that had loomed over him during the legal battles that the PGA Tour and LIV golf fought before their deal.Yasir al-Rumayyan, head of the Saudi sovereign wealth fund, is also chairman of the English soccer club Newcastle United.Scott Heppell/ReutersThe sovereign wealth fund has also managed to achieve quick results for its investment in the English soccer club Newcastle United, which qualified for the UEFA Champions League just 18 months after it was purchased.Critics have accused Saudi Arabia of using its spending power in sports to distract from its poor human rights record, allegations that Saudi officials have rejected.During his meeting with Prince Mohammed on Tuesday, Mr. Blinken “emphasized that our bilateral relationship is strengthened by progress on human rights,” Matthew Miller, a State Department spokesman, said.But for Saudis whose family members remain in prison, targeted in the crackdown, such words offer little comfort.Abdullah al-Qahtani, a dual Saudi American citizen, has not heard from his father, Mohammed al-Qahtani, since October, when he disappeared shortly before he was scheduled to be released from a Saudi prison. He had been serving a 10-year prison sentence in relation to starting a human rights organization.A handout picture provided by the family of Mohammed al-Qahtani, who disappeared shortly before he was to be released from a Saudi prison where he was serving a 10-year sentence in relation to starting a human rights organization.Family of Mohammed al-Qahtani, via Agence France-Presse“It’s getting to the point where all the doors are shutting in our faces,’ the younger Mr. al-Qahtani said on Tuesday, during a virtual news conference. “What I want is to bring his issue to light, because they have to know. I know Secretary Blinken is going to be in Saudi. He has to bring up my dad’s situation.”Alan Blinder More

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    Confidential Records Show a Saudi Golf Tour Built on Far-Fetched Assumptions

    McKinsey documents suggest the Saudi league is far off-track for success. Experts say the analysis shows it was never just about profits.Early in 2021, consultants working for Saudi Arabia’s sovereign wealth fund studied an audacious idea: The desert kingdom wanted to become the world leader in the hidebound realm of men’s professional golf.If the idea seemed unlikely, records show that the benchmarks for success bordered on the fantastical. A new Saudi league would need to sign each of the world’s top 12 golfers, attract sponsors to an unproven product and land television deals for a sport with declining viewership — all without significant retaliation from the PGA Tour it would be plundering.The proposal, code-named Project Wedge, came together as Saudi officials worked to repair the kingdom’s reputation abroad, which hit a low after the 2018 assassination of the Washington Post columnist Jamal Khashoggi by Saudi agents. The plan was the foundation for what became LIV Golf, the series whose debut this year provoked accusations that Saudi Arabia was trying to sanitize its human rights record with its deep pockets, former President Donald J. Trump’s country clubs and a handful of big-name golfers. Some of those golfers have publicly played down Saudi abuses, as has Mr. Trump.The league’s promoters say they are trying to revitalize the sport and build a profitable league. But hundreds of pages of confidential documents obtained by The New York Times show that Saudi officials were told that they faced steep challenges. They were breaking into a sport with a dwindling, aging fan base — if one with plenty of wealthy and influential members — and even if they succeeded, the profits would be a relative pittance for one of the world’s richest sovereign wealth funds. Experts say that these make clear that Saudi Arabia, with a golf investment of least $2 billion, has aspirations beyond the financial.An unidentified man trying to hold back the press as Saudi investigators arrived at the Saudi consulate in Istanbul in April 2019 amid a growing international backlash to the disappearance of Jamal Khashoggi.Chris Mcgrath/Getty Images“The margins might be thin, but that doesn’t really matter,” said Simon Chadwick, a professor of sport and geopolitical economy at Skema Business School in Paris. “Because subsequently you’re establishing the legitimacy of Saudi Arabia — not just as an event host or a sporting powerhouse, but legitimate in the eyes of decision makers and governments around the world.”The documents represent the most complete account to date of the financial assumptions underpinning LIV Golf. One of the most significant was prepared by consultants with McKinsey & Company, which has advised the kingdom’s leaders since the 1970s. McKinsey, which has worked to raise the stature of authoritarian governments around the world, was key to Vision 2030, Crown Prince Mohammed bin Salman’s plan to diversify the kingdom’s economy and turn it into a powerful global investor. Worldwide sports have become a pillar in that plan, with Saudi officials even discussing the possibility of someday hosting the World Cup.McKinsey, which declined to comment, analyzed the finances of a potential golf league, but pointedly said in its report that it was not examining whether it was a strategically viable idea. And many of Saudi Arabia’s rosy assumptions, McKinsey added, “have been taken for granted and not been challenged in our assessment.”Indeed, LIV Golf appears far from meeting the goals that the Project Wedge documents laid out. After an inaugural season that cost in excess of $750 million, the league has not announced major broadcasting or sponsorship deals. And its hopes for a surrender by, or an armistice with, the PGA Tour have instead collapsed into an acrimonious court battle.Mr. Trump with Yasir Al-Rumayyan, the governor of Saudi Arabia’s Public Investment Fund, right, at a LIV tournament at Trump National Golf Club Bedminster in July.Seth Wenig/Associated PressMoreover, the league is nowhere near having signed all of the elite players who Saudi advisers said were required for success. In one presentation slide, as McKinsey projected one of its more optimistic financial forecasts, the participation of Tiger Woods, Phil Mickelson and Rory McIlroy — who have combined to win 25 major championships — was included under the headline “What you need to believe.”Of those stars, only Mr. Mickelson joined LIV, with a deal that is reportedly worth at least $200 million.Mr. Woods, with his ability to attract fans and sponsors, was seen as essential. Even though the league offered Mr. Woods a long-term plan that could have made him “in the neighborhood” of $700 million to $800 million, according to Greg Norman, LIV’s chief executive, the league has found Mr. Woods to be one of its greatest public antagonists.“I don’t know what their end game is,” Mr. Woods said of LIV last month in the Bahamas, where he was hosting a tournament on the PGA Tour schedule. Mr. Woods acknowledged that the PGA Tour “can’t compete dollar for dollar” with the Saudis, but he said that “an endless pit of money” was not a surefire means to “create legacies.”Saudi soccer fans celebrating during a World Cup match against Argentina in Qatar last month. Worldwide sports have become a pillar in the plan to raise Saudi Arabia’s global stature.Tasneem Alsultan for The New York TimesNot long after Mr. Woods spoke, LIV announced details for several of the 14 tournaments it expects to be the proving grounds for $405 million in prize money next year, in addition to the guaranteed payouts it has promised players. It has said it will release its full schedule “in the coming weeks.”The season will unfold as LIV’s business evolves toward its planned franchise model. Although professional golf has some signature team events like the Ryder Cup, the PGA Tour generally relies on players competing for themselves. LIV, whose music-blasting gatherings feel little like traditional tournaments, is betting that fans will prefer to watch a dozen four-player teams competing against each other.“LIV has repeatedly made clear that our stakeholders take a long-term approach to our business model,” Jonathan Grella, a spokesman for LIV, said in a statement. “Despite the many obstacles put in our path by the PGA Tour, we’re delighted with the success of our beta test year. And we’re confident that over the next few seasons, the remaining pieces of our business model will come to fruition as planned. Our business plan is built upon a path to profitability. We have a nice, long runway and we’re taking off.”Prince Mohammed, the kingdom’s 37-year-old de facto ruler, often gravitates toward splashy ventures and has repeatedly said that he sets sky-high targets in hopes of motivating officials to achieve a fraction of them. In its analysis, McKinsey called the golf league “a high-risk high-reward endeavor.”The consultants detailed three possible outcomes for a franchise-driven league: languishing as a start-up; realizing a “coexistence” with the PGA Tour; or, most ambitiously, seizing the mantle of dominance.In the most successful scenario, McKinsey predicted revenues of at least $1.4 billion a year in 2028, with earnings before interest and taxes of $320 million or more. (Federal records show that the PGA Tour, a tax-exempt nonprofit, logged about $1.5 billion in revenue and posted a net income of almost $73 million for 2019.)By contrast, a league mired in start-up status — defined as attracting less than half of the world’s top 12 players, navigating a “lack of excitement from fans,” reeling from limited sponsorships and confronting “severe response from golf society” — stood to lose $355 million, before interest and taxes, in 2028.The American golfer Phil Mickelson, right, at LIV Golf’s inaugural event in St. Albans, England, in June.Adrian Dennis/Agence France-Presse — Getty ImagesFor now, LIV’s standing tilts sharply that way. Its tournaments have not commanded large crowds, and its broadcasts are largely limited to YouTube. The PGA Tour suspended players who defected, and it is not yet clear whether the organizers of the four major men’s tournaments will allow LIV golfers to participate.Of the top 12 players on a roster in the McKinsey report, LIV has attracted four: Sergio Garcia, Dustin Johnson, Mr. Mickelson and Henrik Stenson.McKinsey’s work on the golf project is part of a longstanding pattern of foreign consultants providing rationales for Gulf States’ multibillion-dollar projects, some of which become white elephants. When the crown prince announced plans to build a futuristic city called Neom, McKinsey was among the companies that helped envision proposals for robotic dinosaurs, flying taxis and a ski resort that officials say will host the Asian Winter Games in 2029.The Project Wedge analysis was conducted for Saudi’s sovereign wealth fund, which is led day to day by its governor, Yasir al-Rumayyan. Mr. al-Rumayyan, a longtime golf enthusiast, is also chairman of the Saudi Arabian Golf Federation. In 2019, he hosted a “Golf Means Business” tournament at the crown prince’s annual investment conference in Riyadh. The PGA Tour describes Mr. al-Rumayyan in court documents as a micromanager whose “daily involvement and influence bears on everything from LIV’s global strategy to the tiniest detail.”Tiger Woods at the Hero World Challenge at Albany Golf Course in Nassau, Bahamas, this month.Mike Ehrmann/Getty ImagesOne document obtained by The Times shows that LIV organizers considered assembling an all-star board of business, sports, legal and political titans. But nine of the people who were identified as possible board members, including Ginni Rometty, the former IBM chief executive, and Randall Stephenson, the former AT&T chairman, said they had never been approached about joining.“I didn’t know I was on the list, and I have never been approached,” Mr. Stephenson, who is a member of the PGA Tour’s board, said in an interview. If asked, he said, he would decline. “It would be a quick conversation,” he said.Most others listed in the document, including the basketball legend Michael Jordan; former Secretary of State Condoleezza Rice; and Mark Parker, the executive chairman of Nike, did not respond to requests for comment. McKinsey did not appear to prepare the document, which carries the logo of Golf Saudi, which Mr. al-Rumayyan leads.Mr. Grella, the LIV spokesman, did not answer inquiries about the current composition of a board, which a player handbook said would initially have up to 10 members, including Mr. al-Rumayyan and Mr. Norman.Despite its struggles, LIV is making plans for tournament venues years into the future and is trying to sign more stars. Mr. Norman said in November that a television deal was “a priority,” and as the new season nears, golf fans and executives alike have debated what boost the new league might get if one of its players captured a major championship in 2023.That, Mr. Norman has suggested, would be proof of “how we work within the ecosystem.”It would also be a sign that an outright ban of LIV players from the sport’s biggest stages, one of the gravest hazards that McKinsey flagged, had so far been avoided.Greg Norman, center, the chief executive of LIV Golf, has said that a television deal is “a priority.”Glyn Kirk/Agence France-Presse — Getty ImagesKevin Draper More

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    Trump Criticizes PGA Tour and Praises Saudis for Backing LIV Golf

    The former president, who is hosting two LIV Golf events, including one this week at his course in Bedminster, N.J., made the remarks before teeing off in the pro am.BEDMINSTER, N.J. — Donald J. Trump praised the Saudi Arabian backers of a controversial new golf tournament Thursday, calling them his friends, while criticizing the traditional PGA Tour.The former president, wearing a white golf shirt and his signature red baseball cap emblazoned with his familiar campaign slogan, spoke briefly before teeing off in the pro-am segment of the LIV Golf event at the Trump National Golf Club in Bedminster, N.J., which he owns.“I’ve known these people for a long time in Saudi Arabia and they have been friends of mine for a long time,” Trump said after taking practice swings on the driving range. “They’ve invested in many American companies. They own big percentages of many, many American companies and frankly, what they are doing for golf is so great, what they are doing for the players is so great. The salaries are going to go way up.”The LIV Golf series is bankrolled by the sovereign wealth fund, which is overseen by Saudi Crown Prince Mohammed bin Salman. In 2018, during Trump‘s presidency, American intelligence officials concluded that Prince Mohammed had authorized the murder of Jamal Khashoggi, a Saudi dissident and journalist with the Washington Post. Trump, who criticized the Saudis on the campaign trail before his election in 2016, resisted their conclusions.The Bedminster club had previously been scheduled to host the P.G.A. Championship in 2022, but the P.G.A. of America moved it to Oklahoma after the Jan. 6, 2021 attack on the Capitol, saying that holding it at Bedminster would be “detrimental to the P.G.A. of America brand.” (The P.G.A. of America, which is separate from the PGA Tour, later reached a settlement with the Trump Organization.) Since then, Trump has sided with the upstart golf tour.A Quick Guide to the LIV Golf SeriesCard 1 of 6A new series. More

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    Mickelson and LIV Golf Attract Fans and Anger to Oregon

    Participants in the Saudi-backed event “have turned their backs on the crime of murder,” one critic said. But spectators just wanted to see their favorite players.NORTH PLAINS, Ore. — Even as Phil Mickelson and other marquee players teed off to applause on Thursday in a Saudi government-backed tournament outside Portland, the golfers were excoriated in a protest and an affiliated television ad by family members and survivors of the Sept. 11 terrorist attacks.It was a sign of the divisive nature of the start-up LIV Golf series, and a jarring contrast to the enthusiasm of the gallery that followed Mickelson around the course at Pumpkin Ridge Golf Club, chanting such encouragement as “Man of the people, Phil, man of the people.”The Sept. 11 family members held a news conference Thursday morning to express their vehement opposition to the first of five LIV tournaments being held this year in the United States. And they sponsored a television ad that pilloried the tournament and the involvement of such stars as Mickelson, Dustin Johnson, Brooks Koepka and Bryson DeChambeau.The 30-second ad mentioned Saudi links to the terrorist attacks and noted that 15 of the 19 hijackers were citizens of Saudi Arabia. It also made reference to the death of Fallon Smart, a 15-year-old girl who was struck and killed by a hit-and-run driver while crossing a street in Portland in 2016. A Saudi community college student facing charges disappeared before trial and was apparently spirited back home by the Saudi authorities.The ad showed photographs of Mickelson and other stars playing here, gave out the Pumpkin Ridge phone number and criticized the Saudis for using the tactic known as sportswashing to attempt to cleanse their dismal record on human rights.“We’ll never forgive Pumpkin Ridge or the players for helping Saudi Arabia cover up who they really are,” the ad said. It continued: “Don’t let the Saudi government try to clean up its image using American golf tournaments.”The family of Terrance Aiken, who was killed in the Sept. 11 attacks in New York, protested the Saudi-backed LIV Golf event on Thursday.Beth Nakamura/The Oregonian, via Associated PressTen Sept. 11 family members and one survivor of the attacks traveled to the Portland area to protest the tournament. They said they tried unsuccessfully to meet with some LIV golfers at a hotel on Thursday morning.Brett Eagleson, 36, whose father, Bruce, died in the collapse of the south tower of the World Trade Center, called the Saudi endeavor “shameful” and “disgraceful” and called on the LIV golfers to understand and acknowledge the kingdom’s links to the attacks, which took nearly 3,000 lives.He called on Mickelson to “be a man, step up, accept the truth of who you’re getting in bed with.”The Saudi government has long denied any involvement in the Sept. 11 attacks. The Sept. 11 Commission, in its 2004 report, found “no evidence that the Saudi government as an institution or senior Saudi officials individually funded” Al Qaeda, which carried out the attacks. But there has been speculation of involvement by other, lower-ranking officials, and an F.B.I. investigation discovered circumstantial evidence of such support, according to a 2020 report by The New York Times Magazine and ProPublica.Tim Frolich, a banker from Brooklyn who escaped from the 80th floor of the south tower but severely injured his left foot and ankle while running from the tower’s collapse, said the golfers had been “bought off” and were accepting “blood money” from the LIV series. The Saudi-sponsored tour offered signing bonuses, some reported to be in the nine figures, to lure some golfers like Mickelson from the PGA Tour.“This is nothing more than a group of very talented athletes who appear to have turned their backs on the crime of murder,” said Frolich, who will turn 58 this month.Mickelson was not made available to reporters on Thursday. In an interview published in February, he told his biographer, Alan Shipnuck, that the Saudis were “scary” and had a “horrible record on human rights,” including the 2018 killing and dismemberment of the Washington Post columnist and dissident Jamal Khashoggi. Mickelson later apologized for his remarks. He joined LIV Golf in June.No official attendance figures were given for the three-day tournament’s opening round, played under a cloudless sky with temperatures in the 70s. But the crowd to watch mostly aging players in decline was perhaps only a third of the daily attendance of 25,000 or so at a typical event on the rival PGA Tour. Mickelson, 52, finished the round at three over par, eight strokes behind the leader, Carlos Ortiz of Mexico. Still, Mickelson has a vocal and dedicated following.A number of spectators interviewed said they were simply interested in seeing a sporting event and avoiding geopolitics.“It’s messy, potentially, but I’m just here to watch golf and kind of block out all of that stuff,” said Stacy Wilson, 44, of Vancouver, Wash., a longtime fan of Mickelson’s who said she was taking advantage of an opportunity to watch him play in person. “I just choose to have tunnel vision about it and enjoy the game.”Some spectators noted that President Biden would be engaging with the Saudis in a trip there in mid-July. Others said they found it a double standard that golfers were being singled out when China has benefited from hosting two Olympics and from $10 billion in reported investments from N.B.A. team owners despite the country’s poor human rights record.A Quick Guide to the LIV Golf SeriesCard 1 of 5A new series. More

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    LIV Golf Is Drawing Big Names and Heavy Criticism in Oregon

    As golfers arrive for the $25 million Saudi-backed tournament, a mayor, some 9/11 families, a U.S. senator and some Pumpkin Ridge club members have expressed outrage.NORTH PLAINS, Ore. — The Saudi government-backed LIV Golf Invitational series arrives in the United States on Thursday as it continues to roil a genteel sport with a slogan that promises, “Golf, but louder.” Except this is probably not the kind of noise its supporters had in mind.There is vehement opposition by some to holding the three-day tournament at the Pumpkin Ridge Golf Club, about 20 miles northwest of Portland. The disapproval has come from politicians, a group of 9/11 survivors and family members, club members who have resigned in protest and at least one outspoken club board member. Critics have decried what they describe as Saudi Arabia’s attempt to use sports to soften the perception in the West of its grim human rights record.Portland is the first of five LIV (a Roman numeral referring to the 54-hole format) tournaments to be held in the United States this year. The newly formed tour, with its lucrative prize money and eight-figure participation fees, has quickly become a threat to the long-established PGA Tour as marquee players such as Phil Mickelson, Dustin Johnson and Brooks Koepka have joined the Saudi endeavor.The Portland tournament will take place as local fury still simmers from the 2016 death of Fallon Smart, a 15-year-old high school student who was killed while crossing a Portland street by a driver traveling nearly 60 miles an hour. A Saudi community college student, facing felony charges of manslaughter and hit and run for Smart’s death, removed a tracking device and disappeared before trial, returning home apparently with the assistance of Saudi officials.Senator Ron Wyden, Democrat of Oregon, has been insistently seeking justice for Smart and beseeching the White House to hold the Saudis more accountable. He has criticized the LIV golf tournament, which is backed by Saudi Arabia’s sovereign wealth fund, as an attempt to cleanse the country’s human rights reputation, a tactic known as sportswashing.Senator Ron Wyden of Oregon said the Saudis could not have picked “a more insulting and painful place to hold a golf tournament.”Jason Andrew for The New York Times“No matter how much they cough up, they’re not going to be able to wash away” that reputation, Wyden said in an interview. Referring to Smart’s death, he added, “The Saudis could not have picked a more insulting and painful place to hold a golf tournament.”Teri Lenahan, the mayor of tiny North Plains, population 3,440, has signed a letter with 10 other mayors from the area objecting to the LIV tournament, though they acknowledge they cannot stop it. Some members of Pumpkin Ridge have resigned in protest.Some family members and survivors of the 9/11 terrorist attacks have planned a news conference for Thursday to discuss what they called the golfers’ “willing complicity” to take money from a country whose citizenry included 15 of the 19 hijackers.Critics of the tournament note that American intelligence officials concluded that Crown Prince Mohammed bin Salman, Saudi Arabia’s de facto leader, ordered the killing and dismemberment of the dissident and Washington Post columnist Jamal Khashoggi in 2018; that 81 men were executed in Saudi Arabia in a single day in March, calling into question the fairness of its criminal justice system; and that Saudi women did not receive permission to drive until 2018 after a longstanding ban and still must receive permission from a male relative to make many decisions in their lives.“I really felt it was a moral obligation to speak out and say we cannot support this golf tournament because of where the funds are coming from to support it,” Lenahan said in an interview. “The issue is the Saudi government publicly executed people, oppresses women and considers them second-class citizens. And they killed a journalist and dismembered him. It’s disgusting.”Escalante Golf, a Texas firm that owns the Pumpkin Ridge course, did not respond to requests for comment.The LIV tournament will go on, playing out against a backdrop of realpolitik. As a candidate, President Biden vowed to make Saudi Arabia a “pariah” for the murder of Khashoggi. But Biden will travel to Saudi Arabia in mid-July, seeking, among other things, relief from the oil-rich kingdom for spiking gasoline prices in the United States.In truth, the issue of human rights frequently takes a back seat to financial and marketing concerns in the realm of international sports. China, for instance, was named to host the Winter Olympics in 2022 and the Summer Games in 2008. And the N.B.A. does robust business there. A recent ESPN report said the league’s principal team owners have more than $10 billion invested in China.Greg Norman, the golfing legend who is the face of the LIV series, recently claimed that the PGA Tour had 23 sponsors doing more than $40 billion worth of business in Saudi Arabia, saying in an interview on Fox News: “The hypocrisy in all this, it’s so loud. It’s deafening.”Greg Norman, above, chief executive and commissioner of LIV Golf, spoke at the LIV Golf Invitational welcome party, right, in Portland, Ore.Chris Trotman/LIV Golf, via Getty ImagesJoe Scarnici/LIV Golf via Getty ImagesThere have been clumsy moments in support of the Saudi involvement in golf. When asked about Khashoggi’s killing last month at a promotional event in the United Kingdom, Norman said, “Look, we’ve all made mistakes.”The creation of the LIV tour has resurfaced longstanding questions about athletes’ moral obligations and their desire to compete and earn money.Speaking generally, Wyden, who briefly played college basketball, said the Saudi approach is “really part of an autocratic playbook.” He continued: “They go in and try to buy everybody off, buy their silence,” figuring that “something somebody is going to be upset about on Tuesday, everybody’s going to forget about on Thursday.”The Portland tournament will feature $25 million in prize money, including $5 million for team play and $4 million to the individual winner.At news conferences here, golfers acknowledged the financial attraction of the LIV tour. And they said they respected various opinions about their involvement. Some played down human rights issues, while others, like Sergio García and Lee Westwood, said they felt golf could be a force for good.A Quick Guide to the LIV Golf SeriesCard 1 of 5A new series. More

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    Saudi Arabia, Creator of LIV Golf, Casts Its Eye on Women’s Tennis

    The kingdom shook up the PGA Tour with the creation of the LIV Golf series. Now it is pushing to secure a WTA Tour event.With the golf world already divided over Saudi Arabia’s emergence as a powerful force in the game, another major sport is contending with whether to do business with the kingdom.This time it’s women’s tennis, which pulled out of China last year over concerns for the welfare of a player who accused a Chinese vice premier of sexual assault and later disappeared from sight.Saudi Arabia has approached the Women’s Tennis Association about hosting an event, possibly the Tour Finals, but the WTA has not entertained the prospect of a tournament there in any formal fashion.Steve Simon, chief executive of the WTA, declined to be interviewed for this article, but a spokeswoman, Amy Binder, confirmed Saudi Arabia’s interest, saying in a statement, “As a global organization, we are appreciative of inquiries received from anywhere in the world and we look seriously at what each opportunity may bring.”In recent weeks, professional golf has been upended by the start of the LIV Golf Invitational series, which is bankrolled by Saudi Arabia’s sovereign wealth fund and is paying $4 million prizes to tournament winners, along with participation fees reportedly as high as $200 million. Players like Phil Mickelson and Dustin Johnson who have left the PGA Tour and joined LIV Golf have been accused by other players of helping the kingdom to “sportswash” its human rights abuses, among them the 2018 government-sponsored killing of the Saudi journalist and dissident Jamal Khashoggi.Saudi Arabia’s interest in tennis was first reported by The Telegraph in Britain.The kingdom in recent years has invested heavily in sports and cultural events as part of a broader effort to project a new image around the world. The women’s tennis tour would be likely to face questions if it staged events in Saudi Arabia, where women’s rights have been curtailed and women gained the right to drive only in 2018. (Saudi Arabia has staged professional women’s golf events, hosting official Ladies European Tour stops each of the last three years.)Peng Shuai of China at the 2019 Australian Open.Edgar Su/ReutersWhen the veteran Chinese player Peng Shuai disappeared last year, Simon demanded a full investigation of her allegations. Peng eventually reappeared, but when Chinese authorities did not allow Peng to meet independently with Simon and the WTA, Simon suspended all of the tour’s business in China, including its 10-year deal to hold the Tour Finals in Shenzen.It was a significant financial blow to the WTA. China had paid a record $14 million in prize money in 2019, the first year of the agreement. That was double the amount of prize money from 2018, when the WTA Finals finished its five-year run in Singapore. The WTA relocated the finals last year to Guadalajara, Mexico, which offered only $5 million in prize money and a drastically reduced payment for the right to host the event.WTA leaders have yet to announce the WTA Finals host city for 2022, and it remains a challenge, with the longer-term Shenzhen deal still in place, to find candidates interested in bidding for the Finals for just one year.Saudi Arabia, with its appetite for international sport and huge financial resources, fits the profile of a potential bidder.“They are interested in women’s sports, and they are interested in big events, so for sure,” said the Austrian businessman and tennis tournament promoter Peter-Michael Reichel.The WTA has held events in Arab countries, including Qatar and Dubai, for years. But Saudi Arabia has yet to secure an official tour event in men’s or women’s tennis despite making increasingly serious offers.Rafael Nadal and Novak Djokovic were set to play an exhibition there in December 2018 but were put under pressure to cancel it after the assassination of Khashoggi at the Saudi consulate in Istanbul in October of that year. The exhibition match was eventually called off with Nadal citing an ankle injury.Daniil Medvedev of Russia played at an event in Diriyah, Saudi Arabia, in 2019.Fayez Nureldine/Agence France-Presse — Getty ImagesA year later, an eight-man tennis exhibition was played in Riyadh in December 2019 ahead of the start of the regular men’s tennis season. The Diriyah Tennis Cup featured the leading ATP players Daniil Medvedev of Russia, Stan Wawrinka of Switzerland and John Isner of the United States and was played in a temporary 15,000-seat stadium. Prince Abdul Aziz bin Turki al-Faisal, chairman of the Saudi General Sports Authority, called hosting the event “another watershed moment for the kingdom” and hit the ceremonial first serve.Reichel helped organize the 2019 exhibition through his company RBG. He said the exhibition had to be canceled in 2020 and 2021 because of the pandemic but that the plan was to revive the event later this year and include a women’s exhibition tournament.“I’m very optimistic we can develop the tennis business there,” Reichel said in a telephone interview from London on Thursday.Reichel said he believes it’s appropriate for sports to do business with Saudi Arabia, which he said has advanced as a society since he first went there on business in 1983.“I was so positively surprised,” he said. “I was there many times. The international image is talking about the murder of Khashoggi and the driving licenses for women. This is what people know, and there is much more to be reported, I think.”Reichel’s company owns and operates the WTA tournament in Linz, Austria, and the ATP tournament in Hamburg, Germany. He is a member of the WTA board of directors and has been one of those lobbying for Saudi Arabia to have an official tour event. But for now, those efforts have fallen short. The ATP recently rebuffed a proposal that Reichel was involved in to relocate an existing event to Saudi Arabia.A Quick Guide to the LIV Golf SeriesCard 1 of 6A new series. More

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    Why You Can’t Watch LIV Golf on American Television

    The human rights record of its funder, Saudi Arabia, may be the least of the new tour’s challenges when it comes to getting on American television.For the Saudi-backed upstart LIV Golf tour, the strategy for luring top golfers like Phil Mickelson and Dustin Johnson away from the prestige and stability of the PGA Tour was simple: Offer cash, and lots of it.The arrival of the new tour and the defection of PGA Tour stars were major disruptions in what has been a stable and even staid sport. But when the first LIV event was finally held outside London last weekend after months of anticipation, it was not shown on television in the United States. And it’s unlikely that any American network will be broadcasting LIV events anytime soon.The reason boils down to this: The networks are happy airing the PGA Tour.“We are positioned as the home of golf in this country,” said Pete Bevacqua, the chairman of the NBC Sports, which shows by far the most golf in the United States. “We are not only satisfied where we are, but unbelievably pleased where we are.”Some golfers couldn’t resist the pull of the new tour, whose events are shorter than the PGA Tour’s (three days instead of four) and offer huge payouts, with individual winners receiving $4 million and the members of winning teams sharing $3 million, far more than most PGA Tour events. Even last-place finishers get $120,000; PGA Tour players who don’t make the cut after two rounds get nothing.Charl Schwartzel of South Africa won $4 million for winning the inaugural LIV Golf tournament. He pocketed another $750,000 because his team won the team competition.Alastair Grant/Associated PressBut the LIV tour got nowhere with those who might have aired its events in the United States. Representatives for LIV Golf spoke with most American broadcasters, but did not have substantive discussions about a media rights agreement with any of them, according to people familiar with those discussions. LIV broached the idea of buying time to show the London tournament on Fox — an inversion of the normal business relationship, where the media company pays the sports organization to show its event — but discussions did not go far.In the end, the London tournament was not on American broadcast TV or popular sports streaming platforms such as Peacock and ESPN+. Instead, golf fans could watch it on the streaming service DAZN, YouTube, Facebook or LIV Golf’s website, without commercials.Limited viewership numbers suggest not many of them did. The final round of the London event attracted an average of 68,761 viewers on YouTube and fewer than 5,000 on Facebook, according to Apex Marketing, a sports and entertainment analytics firm. On the same weekend, 812,000 viewers watched the final round of the PGA Tour’s Canadian Open on Golf Channel, and 2.78 million watched when coverage switched over to CBS.The absence of a media rights agreement would normally threaten the survival of a new sports league. But LIV Golf is not a commercial entity with a profit imperative. It is bankrolled by Saudi Arabia’s sovereign wealth fund and part of a larger effort by the kingdom to improve its image around the world. Players who have joined the LIV tour have been accused of helping to “sportswash” Saudi Arabia’s record of human rights abuses, including the killing of the journalist Jamal Khashoggi.LIV did not respond to a request for comment.But NBC and other broadcast networks have a long list of reasons other than reputational damage to steer clear of the new venture.LIV’s main barrier to entry in the United States is that most major media companies are deeply invested in the success of its competitor, the PGA Tour. NBC, CBS and ESPN are collectively in the first year of a nine-year, $6 billion-plus agreement to show the PGA Tour in the United States, while Warner Bros. Discovery (which owns TNT and TBS) is paying the PGA Tour $2 billion to show the tour worldwide.The media companies are not contractually restricted from showing LIV, according to the people familiar with the deals, who spoke on condition of anonymity to discuss private agreements. But they believe that doing so would draw attention away from the tour on which they are spending billions.Fox, which has a history of risk-taking in sports (it is currently investing in spring football), might seem like a good candidate to team up with LIV, but Fox does not televise any golf, and that is by design. The network had the rights to broadcast the U.S. Open through 2026, but paid money to give up those rights to NBC.Even if networks wanted to take a chance on LIV Golf, the logistical challenges would be significant. Golf monopolizes entire weekends throughout the year and is more expensive to produce than arena- and stadium-based sports. (Golf presents a particularly difficult hurdle for Fox, which rarely puts sports on its streaming service, Tubi, meaning it is difficult to show golf when schedules collide.)Phil Mickelson at the LIV Golf tournament near London. The winner of 45 PGA Tour events, he was suspended by the PGA Tour after announcing he would play on the LIV tour.Paul Childs/ReutersLIV Golf also did not have any stars on board until recently, and it is not clear whether it will attract enough top golfers to make its events attractive to fans. Questions about the tour’s backing have been uncomfortable for those who have joined.“I would ask any player who has left or any player who would ever consider leaving, ‘Have you ever had to apologize for being a member of the PGA Tour?’” Jay Monahan, the commissioner of the PGA Tour, said in a televised interview Sunday.Players who have signed contracts with LIV have been booted from the PGA Tour, though that could soon become the subject of litigation. Players have also been dropped by sponsors, either because of the association with Saudi Arabia or because companies don’t want to support golfers competing on a tour few are watching.A Quick Guide to the LIV Golf SeriesCard 1 of 6A new series. More