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THEY’VE watched their dads earn millions for kicking a ball around.And now, it seems the stunning daughters of these football legends are finding novel ways to make serious cash of their own.
Amber Wise is currently in the Love Island villaCredit: Rex
She’s the daughter of Chelsea FC’s Dennis WiseCredit: Getty
Ex-Chelsea star Dennis Wise’s daughter Amber strutted into Love Island’s Casa Amor this week, seemingly trying to cash in on her surname – just like Gemma Owen, daughter of Michael, did last year.
Here, brand and culture expert Nick Ede reveals just how much the kids of footie icons could earn in a year, purely by showing off their lavish lifestyles on social media.

Amber Wise – £500k
Father: Dennis Wise
At only 19 years old, and surprisingly with no current social media presence, Nick says Love Island will be “the perfect way to raise Amber’s profile and make money”.
However, she’ll need to get back on Instagram if she wants to make millions.
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“I can see her successfully getting a fashion and beauty deal,” he adds.
“And, depending on how long she lasts on Love Island, bagging a hot boyfriend too, which would do wonders for business.”
Gemma Owen – £1.5m
Father: Michael Owen
Michael Owen’s daughter Gemma Owen could earn £1.5 million a year after Love Island
Since appearing on Love Island last year, and coming second with now ex-boyfriend Luca Bish, Gemma, 20, has proven she’s a savvy businesswoman, with a whopping 1.9 million Instagram followers.
Even before she went into the villa, she had her own bikini company, OG Beachwear, which she was often seen sunbathing in on the show, and now she’s an ambassador for PrettyLittleThing too.
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Thanks to her clothing ranges, Nick believes she could be earning £1.5million a year.
He also thinks dressage rider Gemma could follow in the footsteps of Love Island star-turned-ITV Racing host Chris Hughes, and land lucrative TV presenting jobs too.
Hollie Shearer – £2m
Father: Alan Shearer 
Singer-songwriter Hollie Shearer could earn £2 million a year
Alan Shearer’s daughter Hollie, 28, is a singer-songwriter with a fabulous figure, great sense of style and over 70,000 Instagram followers, and Nick believes she could earn £2million a year.
He says: “With the Shearer surname, she’s bound to get a record deal and also model too, as she always tags brands in her social posts.”
To top that off, Hollie has been dating England rugby player Joe Marchant, 26, since April 2022, which Nick says makes her the “perfect package”.
Taylor Ward – £2m
Father: Ashley Ward 
Taylor Ward is now a WAG in her own right, having married Riyad Mahrez
With 2.6 million followers on Instagram, Taylor Ward, 25, is hot property, and can easily rake in the dosh with brand deals.
Nick says it doesn’t do her any harm being a WAG in her own right either, married to Manchester City’s Riyad Mahrez, 32, and mum to their daughter Mila, who turns one this month.
The daughter of Real Housewives of Cheshire’s Dawn Ward and footballer Ashley Ward also owns a very successful jewellery brand, ASTALIA, and could be earning £2 million a year.
Matilde Mourinho – £3m
Father: Jose Mourinho
Jose Mourinho’s daughter Matilde has an extremely successful jewellery brand
It seems Jose Mourinho isn’t the only Special One in the family, as his daughter Matilde, 27, has been making waves with her jewellery brand, Matilde Jewellery.
The company charges up to £1,850 for pieces for both men and women.
It scooped the Emerging Brand of the Year gong at the Professional Jeweller Awards, and is worn by Stormzy in his new video Mel Made Me Do It.
Thanks to her extremely successful business, Nick says she can earn a whopping £3million a year.
Estelle Bergkamp – £2m
Father: Dennis Bergkamp
Dennis Bergkamp’s content creator daughter Estelle is a ‘new breed of WAG’
Dennis Bergkamp’s content creator Estelle Bergkamp, 27, can “command thousands per post,” and as much as £2million a year.
Thanks to her relationship with Man United player Donny van de Beek, and her constant posting of their one-year-old daughter, Lomee, Nick says she’s a “new breed of WAG”.
“There’ll be no stopping brands wanting to do deals,” he adds.
It seems football runs in the family here!
Alicia Scholes – £1m
Father: Paul Scholes
Paul Scholes passed down the sporty genes to his netball star daughter Alicia Scholes
Former Man United player Paul Scholes has passed down his sporty genes to his 22-year-old daughter, Alicia, as she’s a netball player with a big future in the game.
After being selected for the Future Roses for the first time last year, Alicia now has her sights set on the 2024 Olympics in Paris.
With 111,000 Instagram followers “and sports brands queuing up to sponsor her, Nick believes she can earn £1 million a year.
Maria Guardiola – £2m
Father: Pep Guardiola
Maria Guardiola is a successful model and influencer, earning £2m a year
With a whopping 700,000 followers on Instagram, there’s no stopping 22-year-old Maria Guardiola.
Nick says: “She’s a successful model and influencer who has worldwide appeal, and could easily earn £2 million in just one year.” 
Bianca Gascoigne – £1.5m
Father: Paul Gascoigne
Gazza’s daughter Bianca Gascoigne has been a glamour model since the Noughties
Gazza’s daughter Bianca Gascoigne, 36, started out as a glamour model in 2006.
And she has been a reality TV star for many years, having been on everything from Celebrity Big Brother to Celebrity Coach Trip.
Most recently, she appeared on Dancing With The Stars Italia – finishing as a runner-up.
But Nick still believes, even with over 344,000 followers on Instagram, she could only earn £1.5 million.
Dalma Maradona – £2m
Father: Diego Maradona
Diego Maradona’s daughter Dalma is a successful Argentine actress
Dalma Maradona, 36, is a successful Argentine actress, having started her career at the age of nine, in the children’s television series Cebollitas.
The star, who has a whopping 1.8 million followers on Instagram, has since appeared on stage and in film many times.
Her most recent role was in short film Los Inquilinos.
Chelsea Pearce – £1m
Father: Stuart Pearce
Stuart Pearce’s daughter Chelsea is a successful event rider
While she’s only got just over 7,600 followers on Instagram, Stuart Pearce’s daughter Chelsea, 23, is a very successful event rider, having won the European Silver medal for Great Britain.
Nick thinks she could earn a million a year, from horseriding alone.
“She is passionate about her sport,” he says. “And she has the knowledge and professional accomplishments to make her a TV expert and have equestrians throwing cash at her. 
“She’s also very likely to go on to compete in worldwide competitions like the Olympics and Commonwealth Games.”
Jade Leboeuf – £2m
Father: Frank Leboeuf 
Jade LeBoeuf has starred in films and is a successful model too
Former Chelsea star Frank Leboeuf went into acting after hanging up his football boots, and his daughter Jade LeBoeuf, 32, has followed in his footsteps.
She’s a successful model and actress, having starred in 2016 film Everlasting.
And she’s “commanding the big bucks as an influencer on social media” with 171,000 followers.
Danielle Favatto – £2m
Father: Romario Favatto
Romario Favatto’s daughter Danielle Favatto has joined OnlyFans
Since becoming a mum to Maria, with footballer Fabio Henrique, in January this year, Romario’s daughter Danielle Favatto, 25, has cashed in on her mumfluencer fame.
She’s even created an OnlyFans account.
“As an Insta famous star who has been a brand ambassador for a betting group in Brazil for a long time, she can command thousands for one post, and can earn £2 million a year,” Nick says.
Sophia Peschisolido – £1m
Mother: Baroness Karren Brady
West Ham CEO Baroness Karren Brady’s daughter could earn £1m a year
Apprentice star Baroness Karren Brady has a fortune that eclipses most footballers – and she’s one of the sport’s most powerful figures as the CEO of West Ham United.
Her daughter, Sophia Peschisolido, turned down the chance to appear in Love Island, but that hasn’t stopped her raking in the dough.
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Nick says she could earn £1 million a year, thanks to brand partnerships with brands including Jack Wills, Boux Avenue, Lounge Underwear and Boohoo.
He adds: “Shes not using her mothers name for fame but she’s using her business acumen for sure.” More