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    Norway’s Lise Klaveness Is Calling Out FIFA From the Inside

    Lise Klaveness was only a few weeks into her post as the president of Norway’s soccer federation last year when she decided to start saying the quiet parts out loud.Rising from her seat among the delegates at FIFA’s annual congress in Qatar, Klaveness strode purposefully to the raised dais where officials had, for the better part of an hour, offered little beyond perfunctory comments about the men’s World Cup that would be staged in the Gulf country later that year. There had been talk of procedural matters, and updates on the financial details.Klaveness, one of the few women in soccer leadership, had other themes on her mind. Addressing matters that for years had dogged FIFA, soccer’s world governing body, she spoke about ethical questions, about migrant workers, about the rights of women and gay people. She spoke of the responsibility of the (mostly male) officials in the room to ensure that soccer hold itself to a higher moral and ethical standard when it chose its leaders and the sites for its biggest competitions.By the time Klaveness had finished about five minutes later, she had, in typically direct style, issued a challenge to FIFA itself.But she had also made herself a target.Almost as soon as she had returned to her seat, an official from Honduras asked to speak. He bluntly told Klaveness that the FIFA Congress was “not the right forum or the right moment” to make such remarks. A few moments later, she was assailed by the head of Qatar’s World Cup organizing committee, who told her she should “educate yourself” before speaking out.“Ever since that speech in Doha so many people, and powerful people, want to tell me to calm down,” she said, describing how on several high profile meetings where she, and the Norwegian federation, have been obliquely and open criticized in a manner that she contends is a calculated effort to muzzle her.Lise Klaveness, the president of Norway’s soccer federation, walking through a crowd of men in March 2022 after addressing a FIFA congress in Qatar.Hassan Ammar/Associated PressFar from being cowed, Klaveness, who played on Norway’s national team before becoming a lawyer and a judge, has continued to speak, and continued to challenge soccer’s orthodoxy that sensitive matters should remain behind closed doors.“Politically it made me a bit more exposed, and maybe people want to tell me, ‘Who do you think you are?’ in different ways,” Klaveness, 42, said in an interview before the Women’s World Cup. Openly raising questions about human rights and good governance, she said, also “came with a price.”She also believes her positions reflect those of her federation, and her country. And she says she will not stop pressing them. “I’m very motivated,” she said, “and the day I’m not, I’ll quit. I have nothing to lose.”Klaveness’s style — so out of step with soccer’s conservative traditions — has been questioned even by some of her closest allies.“It’s maybe not the most strategic because it was very confronting,” Gijs de Jong, the secretary general of the Dutch soccer federation, said of Klaveness’s speech in Qatar. De Jong has worked closely with Klaveness over the past two years, and he said he shares many of the same frustrations over FIFA’s record on following through on its stated commitments, particularly when they concern human rights.But while he acknowledged soccer could afford to face a few hard questions, he suggested a more diplomatic approach was what produces results.“I learned in the last six, seven years that you have to stay connected,” he said. “And the risk of bringing such a confronting speech is that you lose connection with the rest of the world. And I think that’s the danger of this approach.”Klaveness said she has been told “not to exaggerate at least a thousand times” by other soccer leaders. They have encouraged her to speak in what she describes as an “indoor voice,” to be more diplomatic, to work differently. But she said that is difficult “when you have 100 years of proof of no change.”Klaveness, center left, played on Norway’s national team before becoming a lawyer and a judge.Feng Li/Getty Images“I think she is very, very popular in Norway because she never hides and she never lies and she speaks a language that everyone can understand,” said the coach of Norway’s men’s team, Stale Solbakken. “I think also that football needs voices that can dare to confront the men’s world that football is.”Earlier this year, Klaveness decided to challenge convention again by standing in elections for a place on the governing board of UEFA, European soccer’s governing body, against male candidates, instead of seeking election the one place reserved for women. She was soundly beaten, but afterward preferred to see the positives from the votes — 18, from Europe’s 55 member nations — she received.“I see it as one-third of the presidents of UEFA want change — 18 of them voted for this,” she said. There remains significant resistance from soccer’s top leaders to her priorities, she said, “but underneath them there are a lot of people reaching out.”Soccer remains infused by what Klaveness described as “a culture of fear,” a chilling effect that keeps officials, aware they could be ostracized and lose prestigious and often well-paid roles, from speaking out. For Klaveness, the conversation is still worth having.The plight of migrant workers in Qatar, for example, continues to be a concern. In March, FIFA promised to study whether it had any ongoing responsibilities in policing soccer projects if its statutes on human rights had been breached. European officials enlisted Klaveness and De Jong to join a FIFA committee on the matter, but now months have passed without any confirmation about how the committee will operate, Klaveness said. Letters and messages for updates, she said, are met with a now familiar response: “Let me get back to you.”Klaveness rejected the idea that any of the stands she has taken make her an activist, as some claim, or detract from her role as a soccer leader, something that will undoubtedly attract increased scrutiny should Norway’s national teams continue to struggle on the field.Migrant workers and other spectators watching a men’s World Cup match at a cricket stadium on the outskirts of Doha, Qatar, in November.Mads Claus Rasmussen/Agence France-Presse — Getty ImagesNorway’s men’s team, blessed by a talented generation that includes Erling Haaland and Martin Odegaard, could not take part in protests at the Qatar World Cup because it failed to qualify. The women’s team, which features the former world player of the year Ada Hegerberg, was humbled, 8-0, by England at last year’s European Championship,and opened the World Cup last week with a loss to New Zealand, which had never won a game in the tournament.Rather than distract her, Klaveness said the issues and platforms she an Norway’s federation and teams have championed are directly related to the game, particularly when it comes to questions about inclusivity.She said she is trying to set an example, to show other soccer leaders that they can be more than what the world has come to expect of them, more than the sea of men in suits that usually fills the hotel lounges and conference halls whenever FIFA comes to town.She has traveled to New Zealand with her wife, and three young children all under 10, and has told other officials in the Norwegian contingent that they can bring their families with them, too.“It’s a big issue for me and us at Norway federation,” she said, explaining how the travel commitments inherent in soccer’s leadership roles have made it hard to recruit women, and made it “easy for people to say women don’t want the job.”Klaveness, whose term as federation president expires in March 2026, knows her time is limited. She is not prepared to hang onto the role for the sake of staying in soccer, she said. But while she is there, she will continue to speak up. And that continued this week.Her current focus is the prize money at the Women’s World Cup. Before the tournament, FIFA announced that participating players would be guaranteed 30 percent of the $110 million prize money on offer, and a minimum of $30,000 per player. Some national federations, including England’s, appear to be using FIFA’s offer as cover to withhold supplemental bonus payments. And last week FIFA’s president, Gianni Infantino, declined to guarantee the money would eventually get to the players. Per FIFA rules, he said, the money will be paid to the federations, suggesting the proposed bonuses were a recommendation and not a guarantee.“He could and should be clear that it’s an obligatory payment,” Klaveness said. “Why would you ever say it’s not that straightforward?” More

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    Even if U.S. Doesn’t Win the World Cup, Its Players Will Take Home the Most Prize Money

    The Canadian women’s soccer team has been demanding that its soccer federation agree to equal pay and equal working conditions for the men’s and women’s national teams for over a year. Players from England are frustrated that their country’s federation won’t offer performance-related bonuses. And the Nigerian team discussed boycotting its opening game over money […] More

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    Why Does Every Women’s World Cup City Have Two Names?

    A concerted effort to say Indigenous names correctly, and tell the stories behind them, will show up in stadiums in New Zealand and Australia.When soccer fans land in New Zealand this month ahead of the Women’s World Cup, they may find themselves welcomed not to Auckland or Wellington, but to “Tāmaki Makaurau” (“Tah-mah-key Ma-kow-row”) or “Te Whanganui-a-Tara” (“Tay Fung-a-noo-ee a Tah-rah”).Those names — what the cities are called in the country’s Indigenous language, te reo Māori — are reflected in the official documents for this year’s Women’s World Cup, which has placed Indigenous languages and imagery unapologetically at the forefront.Every city that will host a match is listed with its English and Indigenous names, and FIFA announced this month that it would fly First Nations and Māori flags in every stadium. The effort came after soccer and government officials in the host nations pushed for a more inclusive approach, and it “will mean so much to so many,” the head of Australia’s soccer federation said.In New Zealand, the decision reflects an ongoing conversation about the nation’s identity. For decades, many New Zealanders routinely mangled and mispronounced the Māori names of the country’s cities and towns. Taupō (“Toe-paw”) was pronounced “Towel-po.” Ōtāhuhu (Oh-tah-hu-hu) was “Oter-hu.” And Paraparaumu (“para-para-oo-moo”) was sometimes simply referred to as “Pram.”More recently lawmakers, broadcasters and much of the general public have cast out those mispronunciations as part of a concerted national effort to say the names correctly. At the same time, many are choosing to use their cities’ original Māori names over their English alternatives. Last year, a formal petition to rename the country altogether and restore all Māori names was signed by more than 70,000 people.“Before, it felt like a choice to say the names right,” said Julia de Bres, a linguist at Massey University in New Zealand. “And now it feels like a choice not to.”Visitors should absolutely use those names, as well as the common greeting “kia ora” (“key ow-rah”), said Hemi Dale, the director of Māori medium education at the University of Auckland.“Once you grasp the vowels, you can get your tongue around most of the words — long sounds, short sounds, the macron,” the horizontal line above a vowel that indicates a stressed syllable, he said.The Māori flag outside Te Papa museum of New Zealand.Marty Melville/Agence France-Presse — Getty Images(A note: New Zealanders overseas — of any descent — will often permit themselves an internal wince at how foreigners say the word “Māori.” The correct pronunciation is closest to “Mao-ree,” and never “May-or-i.” The plural is simply “Māori,” without an “s,” which does not appear in the language.)The championing of Māori place names is visible throughout New Zealand life: Increasingly, New Zealanders call their homeland Aotearoa, the Māori name that is often translated as “land of the long white cloud” and that has been used by Māori to refer to the country for decades, if not centuries. Māori and English names are used by the country’s weather forecasting service, on newly released official maps and on signs on the nation’s roads.The changes are an effect of a decades-long movement to revitalize a language that risked being extinguished by colonialism, said Rawinia Higgins, the country’s Māori language commissioner.As English-speaking settlers became the dominant population, Māori and their language were sidelined and suppressed. As late as the 1980s, Māori children were beaten at school for speaking the language, and many adults chose not to pass it on to their families.Starting in the 1970s, the Māori language revival movement has led to te reo’s being adopted as one of the country’s two official languages, alongside sign language, and the establishment of nearly 500 early childhood schools in which Māori is spoken exclusively.Many non-Māori New Zealanders have embraced the change, and there are long wait lists for Māori language courses. The government aims to have one million New Zealanders — roughly one-fifth of the population — speaking basic Māori by 2040.But for a small but vocal minority, a bicultural society is viewed as divisive rather than inclusive.Last year, after the chocolatier Whittakers temporarily changed the packaging on its milk chocolate bars to read Miraka Kirīmi (Creamy Milk), some in New Zealand called for a boycott of the brand. The question of bilingual road signs has taken on outsize importance ahead of this year’s general election, where questions of racial politics have become a feature of the center-right’s rhetoric.Place names, as some of the more visible examples of the shift, have become caught in the fray. Lost in that debate is the reality that the country’s colonial names often had little to do with the places they related to.Christchurch, for instance, was named to recall a college at the University of Oxford, while the name Auckland was bestowed as a thank you to George Eden, the Earl of Auckland. Eden was the boss of a former governor of New Zealand, William Hobson, who chose the name. Eden never set foot in the city.By contrast, Māori place names reflect location-specific information, including important stories or where food might be found, said Hana Skerett-White, a Māori teacher, advocate and translator who has worked with artists such as the singer Lorde.“The Māori names tell us stories,” she said. “They speak of our history, of important events, and they actually act as pockets of knowledge, which is how we transmit information from generation to generation.“When those names are taken away, so too are our knowledge systems disrupted in the process.”A view of Tāmaki Makaurau, or Auckland in English.Catherine Ivill/Getty ImagesEnglish translations for Tāmaki Makaurau, as Auckland is known in Māori, vary. One version indicates that the city, with its palm-fringed harbors and volcanoes, is a place desired by many. Another tells the story of Tāmaki, a beautiful princess, and her many admirers.From a Māori perspective, each understanding is equally valid, and individual tribes, or iwi, may approach it differently, said Pāora Puru, a Māori language advocate and a co-founder of the Māori social enterprise Te Manu Taupua.“People have their own interpretations, their own meaning,” he said. “I liken it to an invisible umbilical cord that connects you to that place, and to your ancestors’ traditional connection, association, occupation or use of that particular area.” More

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    Women’s World Cup: FIFA Will Allow Rainbow Armbands

    Captains will be offered choices reflecting several anti-discrimination efforts. The rainbow-colored design is similar to one banned at the men’s World Cup in Qatar.UPDATE, Friday, June 30: FIFA on Friday confirmed the rules for the armbands team captains can wear at the Women’s World Cup described in this article. One design includes a rainbow-colored design, but FIFA took pains to differentiate its from a familiar pride design some teams have worn for years. This article has been updated to note the approved slogans and designs.FIFA will allow teams to wear rainbow-colored armbands that promote inclusivity at this year’s Women’s World Cup, reversing a policy that specifically outlawed a similar armband featuring the same colors at the men’s World Cup in Qatar last year.In November, FIFA threatened teams and their captains with serious punishments in its effort to silence a long-planned anti-discrimination statement only hours before the start of the World Cup, leading to a breakdown in relations between soccer’s governing body and several competing nations.But this week, after months of discussions between soccer’s leaders and national federations that are intent on allowing their players to highlight causes that are important to them on women’s soccer’s biggest stage, FIFA sent a letter outlining its armband rules for the 32 teams that will participate in the tournament.The participating national soccer federations received the letter on Friday, around the time FIFA announced its plans on social media.The agreement that appears to have been reached will allow captains of teams that want to participate in efforts to promote inclusivity — a FIFA-approved message scheduled to be the theme for the first round of games — to wear armbands featuring rainbow colors during matches at the monthlong event in Australia and New Zealand.The single multi-colored design, similar to the so-called One Love version banned in Qatar, would be reminiscent in its colors to the well-known flag that serves as a symbol of L.G.B.T.Q. pride, but purposely not identical to it.FIFA will allow individual nations to decide whether or not to wear the rainbow armband, and it will offer captains and teams who opt out choices highlighting other social justice words and phrases on a solid blue armband, or a neutral FIFA armband bearing the message “Football Unites the World.”In the tournament’s later rounds, FIFA and the national teams will promote themes beyond inclusivity like gender equality, peace, education and violence against women, among others. The co-host Australia had pushed for an armband that highlights the rights of Indigenous citizens; that was also approved. (In a related decision, FIFA plans to hang Indigenous flags at World Cup stadiums in Australia and New Zealand in a show of support for an issue of particular interest to both host nations.)Getting to a consensus on armbands has not been easy. At one stage of the months of sometimes contentious talks between FIFA and the teams, there was a growing sense that the rainbow-colored armbands sought by supporters of the inclusivity campaign would not be permitted. As recently as March, a top German official said her team had been told directly by FIFA that the rainbow armbands its players have worn for years would not be allowed at the Women’s World Cup.Players on several Women’s World Cup teams have spoken about their intention to highlight support for the L.G.B.T.Q. community at the monthlong tournament, which will feature dozens of players who are gay. A handful of teams already wear rainbow armbands in many of their matches, and other players and teams have used armbands and wristbands in the past to highlight issues such as sexual abuse, gender equality and gun control.FIFA may be just as eager to take the issue off the table after the pushback, public protests and online scorn it received over its ban on rainbow armbands in Qatar, a country where homosexuality is outlawed.“We all went through a learning process,” FIFA’s president, Gianni Infantino, said of the armband battle during a visit to London in March. “What we will try to do better this time is to search for a dialogue with everyone involved — the captains, the federations, the players, FIFA — to capture the different sensitivities and see what can be done in order to express a position, a value or a feeling that somebody has in a positive way, without hurting anyone else.“We are looking for dialogue and we will have a solution in place well before the Women’s World Cup,” he predicted at the time. The tournament opens on July 20. More

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    U.S. Will Host Club World Cup in 2025

    A year before the World Cup comes to North America, an expanded soccer competition for the top global club teams will be contested in the United States.A year before 48 of the best men’s national soccer teams come to North America for the World Cup, 32 of the best club teams will arrive in the United States for the first edition of an expanded Club World Cup in 2025.The entrants will include the 12 top European teams based on their performances in the Champions League, including Chelsea, Real Madrid and Manchester City. Clubs from the rest of the world will qualify from their various continental club championships.The Seattle Sounders of Major League Soccer earned a berth by winning the 2022 Concacaf Champions League, and teams from Saudi Arabia, Mexico, Brazil and elsewhere have already qualified, with more than half the field still to be determined.FIFA announced Friday that the United States would host the event. The cities where games will be held and the exact format of the tournament have not yet been disclosed. The event is expected to be held in June and July.FIFA has long dreamed of a world championship for club teams that might someday rival the big international team events it holds. At one point, a 24-team version of the event was announced for China but was scrapped, in part because of the pandemic.Under the current format, started in 2005, the Club World Cup has been held annually in the winter months, with seven teams — one per continent and one from the host country. The expanded event, proposed long ago but delayed several times, is expected to be held every four years.Despite the global field, European teams nearly always win the event, and with 12 of 32 entrants in the new format, they seem likely to continue to do so. This means that the Club World Cup could become essentially a spruced-up version of Europe’s Champions League. It would also add to the nearly year-round schedule of games for top players.In part for these reasons, the European governing body, UEFA, some top club teams and representatives for players have been at times less than enthusiastic about the expanded event.J.T. Batson, the chief executive of U.S. Soccer, said he was excited about the coming event.Besides the 12 European entrants, the 2025 event will include six teams from South America; four each from Asia, Africa and the North and Central America and Caribbean region; one from Oceania; and one from the host country, in this case the United States.The expanded Club World Cup will come one year before the 2026 World Cup, which will hold the bulk of its games, including the final, in the United States, with some games in Canada and Mexico. In 2024, the United States will host the Copa América, the championship for South American national teams. More

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    North America Got the 2026 World Cup. Now Who Will Get the Final?

    A decision on which city will host the men’s 2026 World Cup final is expected in the fall. Leaders from the New York area are making their case, with Dallas and Los Angeles also in the running.It has been almost five years since a bid from the United States, Canada and Mexico beat out a proposal from Morocco to host soccer’s 2026 men’s World Cup. Now the competition has turned intramural.The stadiums for the tournament have been chosen, but FIFA, world soccer’s governing body, has not yet said which one will host the final game.Officials from New York City and New Jersey are starting a concerted push to land that final for MetLife Stadium at the Meadowlands, including an event in Times Square on Thursday morning with Gov. Phil Murphy of New Jersey and Mayor Eric Adams of New York.“Eric and I believe strongly that we have the most compelling case by far to get the best package, including the final,” Murphy said in a joint interview with Adams on Wednesday morning.At most other World Cups, there is an obvious choice for the final game. Moscow, Rio de Janeiro and Paris were always going to be chosen when their countries hosted the tournament. But there are several attractive candidates for the 2026 final, to be played July 19. (Though Mexico and Canada will host some of the tournament’s 104 games, the bidders agreed that the majority of the matches — and everything from the quarterfinals on — would be in the United States.)The only previous time the United States hosted the World Cup, in 1994, the Rose Bowl in Pasadena, Calif., got the final. This time, SoFi Stadium is the Los Angeles-area site on the list of stadiums for 2026. But that stadium was built primarily for N.F.L. football, and there is concern that the field there is too narrow for soccer, which would require removing some seats, and reducing capacity.Dallas has also emerged as a leading candidate, in part because nearby AT&T Stadium can potentially be expanded to offer over 100,000 seats for soccer.But Adams and Murphy are making their case that the New York City area outshines those places as the best spot for the game.“Yes, L.A. is known for its extravaganza and its appeal of Hollywood,” Adams said. “But I think New York is the largest stage.”Murphy said: “New York is the international capital of the world. With no disrespect to Dallas, we’re taking about New York.”The other contenders are not lying down. “We are making our case to the committee right now that we would be the perfect site for the semifinals and finals,” Dan Hunt, president of Dallas’s bid, told the local NBC affiliate late last year. “We have two great airports, we have the infrastructure, we have the hotels, we have AT&T Stadium. We have what it will take to host what I call ‘the Super Bowl on steroids.’”Kathryn Schloessman, head of the Los Angeles bid, said, “Our region is so fortunate to have a world-class stadium and infrastructure to be in consideration for hosting the final and other prominent matches.”The decision will ultimately be made by top FIFA officials, up to and including President Gianni Infantino, with input from the regional governing body, Concacaf, and U.S. Soccer. It is expected in early fall.Whether the New York region wins the final or not, there are likely to be about eight games at MetLife Stadium in East Rutherford, N.J. “Eight games is like eight Super Bowls in six weeks, so no matter what the games look like it’s going to be a huge success,” Murphy said. “We’ll sell every one of them out; it doesn’t matter who’s playing.”“But clearly to get the final — and we think we’re in the best position to get the final — is the icing on the cake that is almost unparalleled in sports,” he added. “There is both prestige and I’m sure an extra boost to the regional economy.”If a “huge success” is coming either way, why is there such a hunger to land the final? Adams acknowledged another motivation: “I’m extremely competitive, and I want to beat other cities to have the final. We were chosen, now it’s time for us to bring home the Cup.” More

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    FIFA Silenced One World Cup Protest but May Face More This Year

    FIFA threatened to suspend men’s captains if they took part in a social justice campaign in Qatar. Will the same rules apply at the Women’s World Cup?LONDON — Barely four months after it allowed a public fight over rainbow-colored armbands to overshadow the start of the World Cup in Qatar, world soccer’s governing body is facing similar questions about whether players will be allowed to express support for gay rights at this year’s Women’s World Cup.It is a fight that everyone involved agreed should not have happened again.Stung by fierce public and internal backlash in November, when soccer’s leaders silenced a plan to wear armbands promoting a social justice campaign by threatening to suspend players who took part, FIFA’s president, Gianni Infantino, said in March that lessons had been learned from the events in Qatar. Seeking to head off a new fight with some of the world’s top women’s players at their own championship, Infantino promised a solution would be in place before the Women’s World Cup opens in Australia and New Zealand on July 20.Yet even as he was offering those assurances, FIFA had already found a new way of angering both its players and its partners.It had, without consulting organizers in either Australia or New Zealand, all but agreed to a sponsorship deal that would have made Saudi Arabia, via its Visit Saudi tourism brand, a marquee sponsor of the women’s tournament. The collaboration would have seen dozens of gay players take the field for matches in stadiums advertising travel to a country that does not recognize same-sex relationships, and where homosexuality remains a criminal offense.It was only after weeks of silence, behind-the-scenes crisis talks and public rebukes from officials in both host nations that FIFA confirmed the deal was dead. Infantino dismissed the entire controversy over it as “a storm in a teacup.” To others, it was far more than that.“In leadership, you’ve got to take a stand on issues that you feel strongly about,” said James Johnson, the chief executive of Football Australia, the sport’s governing body in the country.“This is one that caught us by surprise. It was one that we spoke with our players about, our governments, our partners. And we also had a good sense of the general feel around the Australian community that this deal was not in line with how we saw the tournament playing out. So we decided, together with New Zealand, that we would put our foot down on this occasion.”Australia’s players were particularly frustrated with the proposed Saudi sponsorship, Johnson said, so much so that the situation has strengthened attitudes on the team that the tournament should be used as a platform to promote the values they stand for. At least one Australian player said FIFA’s decision to bring the World Cup to Qatar, and its willingness to bow to local attitudes, had been instructive.“I think the last World Cup, the men’s World Cup, was a great example of just what’s going on in the world, and how much is still wrong,” said Emily Gielnik, a forward who has been a member of Australia’s women’s team for more than a decade.“And I think there were some teams that were trying to represent that and obviously, playing the World Cup in that country was very controversial, for a lot of reasons. And hopefully, we can embody and resemble that, and be proud of who we are as people.”James Johnson, the chief executive of Australia’s soccer federation, said a proposed Saudi tourism sponsorship for the Women’s World Cup “allowed us to get into what I think is more productive conversations around the players during this competition being able to express themselves and express themselves on issues that are important to them.”Bernadett Szabo/ReutersSeveral federations bringing teams to the tournament, including those from England and Netherlands, two of the countries that had clashed most strongly with FIFA over armbands in Qatar, but also prominent powers like the United States and Germany, have a history of supporting their players and the causes most important to them.While no plans for similar protests have been made public, women’s players also may be less likely than their men’s counterparts to take a step back should FIFA attempt to squelch their messaging as it did in Qatar. The teams coming to Australia and New Zealand feature some of the most prominent female athletes in the world, many of whom are comfortable speaking their minds on Saudi Arabia or anything else, and who have been emboldened by recent successes in fights as diverse as equal pay and uniform design.The women’s game, Gielnik said, was further ahead than the men’s game when it came to speaking freely about social issues, and she predicted teams and players would not shy away from taking advantage of the platform offered by the World Cup.“I think some things will be controversial,” said Gielnik, one of several gay players on the Matildas team. “It depends what path we take and what path other countries take.”For FIFA, backing away from the Visit Saudi agreement was not easy. Saudi officials were frustrated about losing the deal, part of a suite of sponsorships that Saudi Arabia had agreed to with FIFA to promote the kingdom. Visit Saudi had quietly been added to the roster of sponsors at the Qatar World Cup last year and then at the Club World Cup in January in Morocco.Clearly frustrated by having to change plans and disappoint Saudi Arabia, which has proved a key backer of his own interests, Infantino chided FIFA’s critics over the pressure to cancel the Visit Saudi deal for its marquee women’s championship. Australia, he pointed out, retains ongoing economic links with the kingdom.“There is a double standard which I really do not understand,” Infantino said. “There is no issue. There is no contract. But of course we want to see how we can involve Saudi sponsors, and those from Qatar, in women’s football generally.”Johnson, the Australian soccer executive, and others responded that attitudes in the Gulf about homosexuality were only part of the problem. At a recent event hosted by the Australian High Commission in London to mark 100 days until the start of the World Cup, officials spoke about how the tournament would also act as a showcase to promote tourism to both host countries, underlining another reason FIFA’s planned agreement to highlight Saudi tourism had caused so much distress.“It could have been Visit Finland and it still would have been a problem,” Johnson said. More

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    China’s Soccer Experiment Flopped. Now It May Be Over.

    China poured billions into its bid to become a major player in the world’s most popular sport. A decade later, it has little to show for that investment.It takes only a glance at the news coverage from those days less than a decade ago, when China’s soccer success seemed only a matter of determination and money, to remember how quickly and how deeply the country embraced the world’s most popular sport as a national project.At home and abroad, China’s president, Xi Jinping, was pictured kicking soccer balls and watching youth matches. State media detailed his lifelong love of the game. Schools were ordered to introduce soccer into their curriculums, and billions of dollars were earmarked for the construction of tens of thousands of fields. Major companies rushed to invest in professional teams, both at home and abroad, then stocked them with imported players — whatever the cost.There was talk of bringing the World Cup to China. In Beijing, there was audacious talk of winning it.Now, though, China’s great soccer dream appears to be over.The expensive recruits have gone. Top teams have disappeared with alarming regularity. The national team shows little sign of improvement. And in perhaps the most direct sign of a failed policy, some of the top officials charged with leading China’s soccer revolution have been detained amid allegations of corruption.“The hopes were really high,” said Liu Dongfeng, a professor at the school of economics and management at the Shanghai University of Sport. “And that is also why the disappointment is so big.”“My biggest hope for Chinese soccer is that its teams become among the world’s best,” China’s leader, Xi Jinping, had declared in 2015.Pool photo by Michael SohnWhat derailed China’s soccer plan, when earlier state-backed bids to dominate Olympic sports had delivered regular glory and piles of medals? A global pandemic and an economic downturn didn’t help. Nor did the lack of truly world-class talents. Then there were the bad deals, the whispers of corruption and the nagging national inability to succeed in team sports. Whatever the reasons, the current malaise infecting Chinese soccer is a major reversal from the momentum that accompanied the release in 2015 of China’s 50-point plan for the sport.That program was packed with concrete targets and lofty goals. Perhaps the most eye-catching was a directive to include soccer in the national school curriculum — introducing it to tens of millions of children in a single stroke — and to set up 50,000 soccer schools in the country by 2025. Eager to support Xi’s ambitions, or perhaps just as eager to take advantage of a loosening of restrictions on the purchase of foreign assets, Chinese investors quickly opened a fire hose of money on the game.Riding the RocketBillions of dollars went to acquiring whole or partial stakes in European soccer teams. Chinese companies signed up as FIFA sponsors and put their names on the message boards and shirts of well-known clubs. At home, some of China’s richest people and companies invested in teams with an abandon that transformed the country’s top division, the Super League, into a major player in the global transfer market. Players who once would never have considered a career in China were suddenly racing there, lured by eye-popping salaries or eight-figure transfer fees that their European and South American clubs simply couldn’t afford to pass up.That sudden burst of spending spooked Chinese regulators, who belatedly imposed restraints on the industry to try to stop it from overheating. Yet even those moves failed to tame the worst excesses, and by the time the coronavirus pandemic descended in early 2020, and China retreated inside its borders, spectacular failures were common.Jiangsu Suning F.C., a team owned by one of China’s richest men, disappeared in early 2021, only months after winning the Super League title. Other teams followed suit; Guangzhou F.C. suffered the indignity of relegation after its big-spending owner, the property developer Evergrande, tumbled into its own financial crisis. Top players, complaining of unpaid salaries and broken promises, packed their bags, ended their contracts and headed home.An academy at Jiangsu Suning F.C. in 2021, weeks after the club, the reigning league champion, suddenly shut down.Agence France-Presse — Getty Images“From the perspective of each team, if you look at cost and revenue, it was not sustainable at all,” Liu said.But China was in retreat on the international stage, too.Dashed HopesIf there were a single indicator of the high hopes, and supreme disappointment, of China’s soccer dream it might be its perpetually underachieving men’s national team, which currently sits below the likes of Oman, Uzbekistan and Gabon in FIFA’s global rankings, firmly entrenched among the mediocre and the afterthoughts.The team’s current ranking is almost exactly the same position it held when the panel chaired by Xi passed China’s heralded soccer reform plan eight years ago, and its most recent World Cup qualifying campaign was merely another humbling failure. China finished fifth out of six teams in its qualifying pool for last year’s tournament in Qatar, a defeat to Vietnam on Chinese New Year the nadir to a journey marked by repeated humiliations.Traditionally, China has enjoyed far more success in women’s soccer. It was an early pioneer in the women’s game, hosted FIFA’s first women’s world championship in 1991 and reached the final eight years later. But while China will make its third straight trip to the Women’s World Cup this year, it has not advanced past the quarterfinals since 1999 and will not be a pick of most experts to contend for the trophy.The men’s team’s future looks even less bright. “If anything, they’re only going to get worse the way things are right now,” said Mark Dreyer, the author of a book on China’s efforts to become a sporting superpower.China’s men’s team has never won a game or even scored a goal at the World Cup.Elias Rodriguez/Photosport, via Associated PressThe news is no better off the field. FIFA was forced to abandon its plan to hold the inaugural edition of an expanded World Cup for clubs in China after the country imposed some of the world’s strictest coronavirus restrictions. That event, unveiled at a triumphant news conference in Shanghai, will now be held in 2025, but it is unlikely to take place in China.Last year, the Asian soccer federation scrapped a multibillion-dollar television contract with a Chinese media company after it failed to fulfill its agreements. The Premier League did the same in 2020, tearing up a deal that was its most lucrative overseas contract, and has now signed one worth considerably less.The money that flowed from Chinese companies to foreign entities in the early years of the boom, and which quickly made China a major source of sponsorship income for teams, leagues and federations around the world, has been replaced by money from the Gulf, and particularly from Saudi Arabia and Qatar, which now have the profile that China once sought.At a recent meeting of Asian soccer’s governing body, the Chinese candidate running for a seat on FIFA’s governing council finished last in the voting.Uncertain FutureAmong the many successes China once promised are some claims that cannot be verified. The official in charge of the schools project, for example, once claimed that 30,000 such academies had been opened, and that more than 55 million students were now playing soccer.“While most of the world celebrates a project once it is completed, in China they like to celebrate the announcement, throw out crazy numbers and then people accept that as given,” said Dreyer, who has spent more than a decade following the Chinese soccer industry.China invested in soccer schools and soccer fields but never created a pipeline of players.Gilles Sabrié for The New York TimesIt is unclear how many of the schools are actually functioning, and getting an answer may be all but impossible: The education ministry official who made the claims, Wang Dengfeng, was arrested in February.His detention was not the first, or the last. Li Tie, a former player who coached the national team during part of its failed World Cup campaign, was arrested over unspecified “serious violations of law” while attending a coaching seminar in November. Then, in February, the Communist Party’s antigraft watchdog issued a curt statement in which it said Chen Xuyuan, the president of the national soccer federation, was facing similar accusations.After Chen’s arrest, Hu Xijin, a nationalist and retired chief editor of The Global Times, a Communist Party tabloid, lamented the sorry state of the country’s soccer program on Chinese social media. Chinese soccer had burned copious amounts of cash and “completely humiliated the Chinese people” with its scandals, Hu said.Even before a series of government announcements noting that even more high-ranking soccer officials were under investigation, Hu suggested that Chinese men’s soccer was “rotten to the core.”His post went viral, with many commenters calling desperately for a complete overhaul of Chinese soccer. Whether the country, and particularly Xi and the rest of China’s leadership, will rally so publicly behind another effort is unclear.A previous anticorruption drive that included the jailing of soccer administrators and officials presaged the start of the latest efforts to grow the sport. The latest arrests and detentions, Liu said, might be a sign of the government’s willingness to persevere.Chen Xuyuan, the president of China’s soccer federation, in 2019. He is facing accusations of corruption.SNTV, via Associated PressThe former national team coach Li Tie faces similar accusations: “serious violations of law.”Agence France-Presse — Getty ImagesThe director of China’s national sports agency, Gao Zhidan, appeared to suggest just that recently. At a press event after China’s annual legislative session on March 12, when soccer was conspicuous by its absence at a meeting on sports, Gao said he had been “deeply reflecting on the serious problems in the soccer industry” and declared that his agency would redouble its efforts at building competitive leagues and promoting young talent.What that will look like remains unclear. There is still no official start date for the new season, which is expected to be in April with a reduced number of teams. Among the casualties was Hebei, which not so long ago had lured Argentine stars like Javier Mascherano and Ezequiel Lavezzi, and Zibo Cuju, a team based in a city once recognized by FIFA as “the cradle of the earliest forms of football.”A downsized league will signal yet another rollback of Chinese grand ambitions, whenever it eventually begins. When will that be? No one is certain. An official announcement of the league format has yet to be made.Chang Che More