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    The Parable of Inter Milan

    Fast money from China led a storied team back to the top of Italian soccer. Now the money has dried up, and its title-winning squad is breaking apart.This is a preview of the On Soccer With Rory Smith newsletter, which is now reserved for Times subscribers. Sign up to get it in your inbox weekly.The first alarm rang in February, a warning from thousands of miles away.Jiangsu Suning was one of the mainstays of that strange period, five or six years ago, when soccer awoke — almost overnight — to discover that China had arrived, its pockets bottomless and its ambitions unchecked, intent on inverting the world.At first, Europe saw this new horizon as it sees everything: as a market. China’s corporate-backed clubs were, as Turkey’s and Russia’s had been years before, a convenience and a curiosity, a place where they could offload unwanted players from bloated squads.And then, when the Chinese teams kept coming back, attempting to coax away not the supporting cast but the headline acts, Europe realized that this was something else: a takeover. China’s clubs were buying not just players, but things that were more valuable, things that made them a threat: interest and prestige and relevance.There was, suddenly, something of a backlash, a degree of pearl-clutching and garment-rending at the very idea that a new league could just come along and drive up prices, an approach that no European league would ever dream of adopting. There were fears that the Chinese Super League would distort the market so much that it would drive European clubs to the brink of financial destruction, a job Europe had long been capable of doing itself, thank you.Jiangsu was in the thick of that, along with all of the other names of that era: Guangzhou Evergrande, Shanghai S.I.P.G. and all the rest. It was Jiangsu that signed Ramires, a Champions League-winning midfielder in the prime of his career, from Chelsea. It was Jiangsu that outbid Liverpool to sign Alex Teixeira, a player Jürgen Klopp had identified as his first-choice reinforcement after taking over at Anfield.It proved a bubble, of course. The world’s best players never did make it to China. But, occasionally, one of the Chinese teams would try. In the summer of 2019, Jiangsu approached Real Madrid to inquire about the possibility of signing Gareth Bale. It intended to pay him, according to reports, more than $1 million a week. Bale prevaricated, and decided against the move. It proved a wise decision. Eighteen months later, in February of this year, not long after winning the Chinese title for the first time in its history, Jiangsu ceased to exist.This was the warning. Jiangsu was not the Suning conglomerate’s only soccer operation: The company had also owned a majority stake in Inter Milan since 2016, installing Steven Zhang — son of the company’s principal — as the youngest president in the club’s history. Suning’s arrival had been greeted as Inter’s salvation: a chance, at last, to restore the team to the ranks of first Italy’s, and then Europe’s, elite, to give it the financial firepower to compete with the superclubs.In February, Suning seemed set to deliver, at last, on its promise. Inter was marching toward a first Serie A title since 2010. It had the best coach in the country, Antonio Conte. It had the finest player in the league, Romelu Lukaku. It had a squad constructed with no expense spared, brimming with bright young talent and seasoned old heads.The collapse of Jiangsu, though, hinted at what was to come. Suning had cited financial difficulties as the cause of the Chinese club’s dissolution, though the suspicion remains that the decision had a political element: The company had vowed to concentrate on its “core” retail business, dispensing with other investments, in line with China’s abiding state policy.Jiangsu Suning won the Chinese Super League title in November 2020. Four months later, the club ceased to exist.Agence France-Presse — Getty ImagesSuning had already sought a bridging loan from Oaktree Capital — an investment management firm specializing in distressed assets, a description which would not have made Inter fans especially confident — to see out the Italian season. “I hope what happened to us does not happen to Inter,” the former Italy striker Éder Martins, who had played for both clubs, said.Inter has been spared that fate, of course, but that is scant solace for its fans. It was only at the start of May that tens of thousands of Inter fans poured onto the streets of Milan, in defiance of the social distancing regulations then still in place, to celebrate confirmation of its Serie A title. Zhang, on the ground in Italy for the first time in months, vowed that his company remained committed to Inter for the “mid-to-long term.”Since then, the championship team has unraveled at lightning speed. First, Conte left, as he had tried to do last year, with ominous mention of the fact that his “project had not changed” as he did so: The club’s, it went unsaid, very much had. Then Achraf Hakimi, the player whose acquisition and performance had lifted Inter above all of its domestic rivals, was sold, the money raised earmarked not for the squad but to balance the books.That was supposed to be it: Simone Inzaghi, the man tapped to replace Conte, insisted when he was introduced as Inter’s new coach that he had been assured that nobody else would be leaving.A few weeks later, though, that reassurance was proved hollow. Chelsea paid Inter $132 million for Lukaku, the club’s great shining star. He had always wanted to play for Inter — his childhood idol had been Ronaldo, the great Brazilian striker — and he was happy in Milan and, for all the problems he had faced, in Italy. He wanted to stay. The club, though, could not afford not to sell him. And perhaps not only him: Lautaro Martínez, his strike partner, had been offered around, too, to Tottenham and Arsenal and Atlético Madrid. The protests against Suning’s continued ownership have been long and loud.Romelu Lukaku, who helped bring a title to Inter Milan, will line up for Chelsea this season.Daniele Mascolo/ReutersThis is not the future as Inter had envisaged it. Its fate, compared to that of Jiangsu, is hardly a miserable one: Inzaghi is a fine coach, and he will retain the core of the squad that won Serie A last year. The club has signed Edin Dzeko to replace Lukaku; Marcus Thuram, from Borussia Mönchengladbach, or Duvan Zapata, of Atalanta, may follow. Nicolò Barella, Marcelo Brozovic and the best defense in Italy are all still in place.But the title, won after such a long wait, no longer looks — as Zhang had promised — like the beginning of something. Rather, it has the air of a definitive end. Juventus, reunited with Massimiliano Allegri this summer, is expected to reclaim primacy as Serie A starts this weekend. Roma, under the aegis of José Mourinho, and Luciano Spalletti’s Napoli may both pose more of a threat than Inter. So, too, may A.C. Milan and Atalanta.There is a sorrow in that, of course, for Inter’s fans: a simple story about risk and reward, about cost and benefit, about the price of a dream made flesh. There is an undeniable cruelty in the proximity of the celebration and the collapse, though perhaps that is — boiled down — what sports are all about: The absence of Lukaku this year makes last season all the more special, the memories of it all the more potent.The Inter president, Steven Zhang, shooting a selfie in the good old days. Last year.Pool photo by Lars BaronFor the rest of us, though, there is a warning, one from far closer to home. What has happened, overnight, to Inter — and what happened, even more dramatically, to Jiangsu — is what happens when clubs are bought and sold not in pursuit of sporting glory or even, as distasteful as it may be to say, eventual profit. It is what happens when soccer allows itself to be used for politics and for posturing and, above all, for power.Inter is not the only club that has been bought for reasons other than love of the game, and it is not the only club whose success depends not on the decisions it makes on the field — or even off it — but on social, political and diplomatic currents that have little or nothing to do with the game itself. Inter is not the only club that should hear the alarm.The Definition of FairP.S.G. got Messi and City got Grealish, but Chelsea got the biggest prize of them all.Pool photo by Carl RecineThey are all, on the surface, sound ideas. A little more than a year since a combination of the coronavirus pandemic and the Court of Arbitration for Sport brought an end to UEFA’s first attempt at introducing the concept of fiscal responsibility into European soccer — yes, that’s right, this bit is about Financial Fair Play, but I promise it’s not boring — the outline of F.F.P. 2.0 is starting to emerge.Quite what form the regulations will take once Europe’s competing clubs and leagues and their many and varied lobbyists have had a run at them is anyone’s guess, of course, but UEFA’s ideas are certainly worth exploring.Real-time enforcement of the rules, so that teams in breach are punished immediately, rather than at some ill-defined point in a distant future. A luxury tax, borrowed from Major League Baseball, for transgressors, which would function as a solidarity mechanism more in theory than in practice. Some form of a cap on how much of a club’s revenue can be spent on its squad. This all makes sense. Some of it could work. But, even now, it is possible to say with some certainty that it won’t.Reading the proposals brought to mind a line in “To Rise Again at a Decent Hour,” the Joshua Ferris novel concerned with identity theft, religion and dentistry. “The history of making money in this country is a history of exploiting the policymakers,” one of his characters, a Wall Street billionaire who made his money shorting the market in 2008, says at one point. “Let the policymakers act, and then study the places ripe for exploiting.”This is the fundamental problem with F.F.P., whatever form it takes. No matter what the rules are, no matter how much sense they make, no matter how pure the intent or dire the punishment, none of it will have any effect if those meant to be governed by the new system set out to circumvent it.The previous iteration of F.F.P. was flawed, of course. There were considerable and meaningful problems with the “financial” part of it. But that was not what scuttled it, in the end. What brought about its demise, ultimately, was that quite a lot of clubs were much happier if things were not especially fair.All Brazil, All the TimePalmeiras breezed past São Paulo to move a step closer to returning to the Copa Libertadores final.Pool photo by Nelson AlmeidaIt is not just in Europe that competitive balance is a pressing issue. The semifinals of this year’s Copa Libertadores contain three Brazilian teams: the reigning champion, Palmeiras, as well as Atlético Mineiro and Flamengo. It could have been a clean sweep, too, if Fluminense had not lost to the Ecuadorean side Barcelona S.C. on away goals on Thursday night.That kind of one-nation dominance had never happened, but it feels as if it has been coming. Brazilian teams have won the last two editions of the tournament — Flamengo’s last-gasp defeat of River Plate in 2019 and Palmeiras’s victory in a stultifying, pandemic-delayed all-Brazilian final against Santos in July — and three of the last four.Still, the nature of the domination is troubling. Brazilian teams topped five of the eight groups this time around; Brazil had six teams in the last 16 (admittedly the same as Argentina). In the quarterfinals, Flamengo swept past the Paraguayan team Olimpia, and on home soil Atlético Mineiro made short work of River Plate. Palmeiras qualified in style, too, in a game that was a win-win, from a Brazilian perspective: Its opponent was its city rival, São Paulo.The explanation, though, is simple. Brazilian teams have access to far greater resources than the vast majority of their opponents. Only a couple of Argentina’s giants have anything like the revenues of the powerhouses from Rio de Janeiro, São Paulo, Pôrto Alegre and Belo Horizonte.In one sense, of course, the rude economic health of the Brazilian game is welcome. In the long term, the hope has to be that it can provide some sort of counterweight to 30 years of European domination of what is meant to be a global sport. The risk is, in the short term, that yet another of soccer’s crown jewels becomes the plaything of a small coterie of clubs.CorrespondenceKudos to all of those Liverpool fans (I presume) who noticed that Jürgen Klopp’s team did not make an appearance in last week’s swift Premier League preview. “Are you not writing them off rather early?” asked Ron Bartolini. “You didn’t mention Liverpool!” pointed out Ronak Shah, though he put it all in capitals, to let me know he was shouting at me. “You’ve already written off Liverpool as a contender?” said David Nolan.There were, needless to say, others, and they deserve an explanation. The truth is that I prevaricated, just a little, on where to put Liverpool. My instinct is that the Premier League season will play out with a cigarette-paper top four until March or so, at which point Manchester City and Chelsea will pull away, leaving Manchester United and Liverpool to the comfort and consolation of a return to the Champions League.Welcome back to the newsletter, Mohamed Salah and Liverpool.Rui Vieira/Associated PressBut at the same time, I’m aware that there is a tendency — particularly prevalent during the summer months — to assume that every transfer will prove to be a resounding success; we presume that there is a direct correlation between how much a team spends and how well it will fare over the coming season. Manchester City, Chelsea and Manchester United have spent a lot, and therefore their prospects are brighter than the (comparatively parsimonious) Liverpool.That is, of course, basically true in the round; in individual cases, though, it is far less accurate. Which, all in all, is a long-winded way of saying that yes, I have written off Liverpool (to emerge as champion, anyway) but that I know I am wrong to do so. With all that in mind, then, it felt safer just not to say anything.And a note from Brian T. Love, who has the sort of name that demands a middle initial. “There were no reminders of the fan protests at soccer grounds that brought down the breakaway Super League. Maybe I noticed a green scarf at Old Trafford during the Manchester United match. Four months removed, are fans placated?”There is no brief answer to that, Brian, but it is a subject worth returning to, I think, in time. More

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    The European Super League Explained

    Whether you’re a lifelong fan or an outsider who doesn’t know your Manchesters from your Madrids, we’ve got answers to your pressing questions.A little more than a year after European soccer found a renewed sense of unity in the face of the coronavirus pandemic, the sport now faces its greatest crisis in a generation.Late on Sunday night, 12 of the world’s biggest soccer clubs unveiled a plan to launch what they called the Super League, a closed competition in which they (and their invited guests) would compete against one another while claiming even more of soccer’s billions of dollars in revenue for themselves.The announcement cast doubt not only on the ongoing viability of the Champions League — the sport’s showpiece club competition — but also called into question the very future of the domestic leagues that have been soccer’s cornerstone for more than a century.All of a sudden, it is not clear where soccer is heading, or what it will look like when it gets there. Here, then, is what we know so far.First things first: What is a Super League?The concept has been around for decades: a Continental competition that incorporates all of the most famous names from the Europe’s domestic leagues every year into an event all their own. For a long time, it has effectively been something between an aspiration and a threat. Sunday night, though, was the first time anyone had given it a physical form.Who gets to play in it?So far, there are 12 founding members. The teams that have been the driving force behind the project — Real Madrid, Manchester United, Liverpool and Juventus — have kindly invited eight other clubs to join them: Barcelona and Atlético Madrid from Spain, Inter Milan and A.C. Milan from Italy, and the rest of the Premier League’s self-appointed Big Six: Manchester City, Chelsea, Tottenham and Arsenal.They expect to be joined soon by three more permanent members, though it is not clear yet why those teams have yet to disclose their involvement. Paris St.-Germain in France and the Portuguese giant F.C. Porto were seen as likely candidates, but both have distanced themselves from the project. The organizers are eager to have a team like Bayern Munich, the reigning European champion and one of the world’s biggest clubs, but on Monday, Borussia Dortmund’s chairman said that not only was his team out but also that Bayern agreed with his position.Whatever the final roster, those 15 founding teams will form the league’s bedrock. The full allotment of 20 clubs each season will be fleshed out by a rotating cast of five more teams, chosen through some sort of formula that the organizers haven’t gotten around to deciding just yet.That sounds a lot like the Champions League.It does, to be fair. But the roster for the Champions League is set each year based on clubs’ performance in their domestic leagues. The Super League will have permanent members who face no risk of missing out on either the matches or the profits.The ‘Super League’ AnnouncementTwelve leading European soccer clubs issued a statement on Sunday confirming their plans to form a breakaway league. Here’s what they said at the time.Read DocumentHow will it work?The 20 teams will be split into two divisions — 10 teams in each — and then play one another home-and-away. At the end of the regular season, the top four clubs in each division will progress to a knockout round that will be familiar to viewers of the Champions League. The difference is that those playoffs will be held over the course of four weeks at the end of the season.Will the Super League teams still play in their current domestic leagues?That is absolutely their plan. It may not be the leagues’ plan.Is this about money?Yes. According to their own estimates, each founding member stands to gain around $400 million merely to establish “a secure financial foundation,” four times more than Bayern Munich earned for winning the Champions League last season.But that is just the start, really: The clubs believe that selling the broadcast rights for the Super League, as well as the commercial income, will be worth billions. And it will all go to them, rather than being redistributed to smaller clubs and lesser leagues through European soccer’s governing body, UEFA. At the same time, the value of domestic leagues and their clubs will diminish drastically as they are effectively rendered also-rans every year.Two architects of the Super League: Liverpool’s John Henry and Real Madrid’s Florentino Pérez.Armando Babani/EPA, via ShutterstockWon’t the Super League teams fight over all that money?The founding members have decreed that spending on transfer fees and wages will be capped at a certain percentage of revenue, which — theoretically at least — gives owners far more chance to restrict their spending at the same time as they are maximizing their income.Sounds good for those clubs. Their fans must be happy?Not so much, no. The reaction has been one of spittle-flecked rage at the betrayal of tradition. It does not help that, though several of the clubs have released statements insisting they will consult with fan groups as the project develops, nobody thought to do that ahead of time.It is hard, though, to be sure how universal the sense of outrage and betrayal is. There is a little evidence — though it is hardly overwhelming — of a demographic split in the reaction to the idea, and it may be that this is what the clubs are banking on: that older fans may be more wedded to tradition, and younger ones may be won over more easily. More

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    Inter Milan Is Threatened by Challenges at Suning, Its Chinese Owner

    The storied Italian soccer club’s Chinese owners spent heavily on big stars, and now the it is winning again. But the bill is coming due, putting the team’s future in doubt.HONG KONG — The new, high-rolling Chinese owner was supposed to return Inter Milan to its glory days. It spent heavily on prolific scorers like Romelu Lukaku and Christian Eriksen. After five years of investment, the storied Milan soccer club is within striking distance of its first Italian league title in a decade.Now the bill has come due — and Inter Milan’s future is suddenly in doubt.Suning, an electronics retailer that is the club’s majority owner, is strapped for cash and trying to sell its stake. The club is bleeding money. Some of its players have agreed to defer payment, according to one person close to the club who requested anonymity because the information isn’t public.Inter Milan has held talks with at least one potential investor, but the parties couldn’t agree on a price, according to others with knowledge of the negotiations.Suning’s soccer aspirations are crumbling at home, too. The company abruptly shut down its domestic team four months after the club won China’s national championship. Some stars, many of whom chose to play there instead of in Chelsea or Liverpool, have said they have gone unpaid.China has failed in its dream of becoming a global player in the world’s most popular sport. Spurred in part by the ambitions of Xi Jinping, China’s top leader and an ardent soccer fan, a new breed of Chinese tycoons plowed billions of dollars into marquee clubs and star players, transforming the economics of the game. Chinese investors spent $1.8 billion acquiring stakes in more than a dozen European teams between 2015 and 2017, and China’s cash-soaked domestic league paid the largest salaries ever bestowed on overseas recruits.But the splurge exposed international soccer to the peculiarities of the Chinese business world. Deep involvement by the Communist Party make companies vulnerable to sharp shifts in the political winds. The free-spending tycoons often lacked international experience or sophistication.Now, talks of defaults, fire sales and hasty exits dominate discussions around boardroom tables. A mining magnate lost control of A.C. Milan amid questions about his business empire. The owner of a soap maker and food additive company gave up his stake in Aston Villa. An energy conglomerate shed its stake in Slavia Prague after its founder disappeared.Suning’s plight reflects “the whole rise and fall of this era of Chinese football,” said Zhe Ji, the director of Red Lantern, a sports marketing company that works in China for top European soccer teams. “When people were talking about Chinese football and all the attention it got in 2016, it came very fast, but it’s gone very fast, too.”Suning paid $306 million in 2016 for a major stake in Inter Milan. Suning is a household name in China, with stores stocked with computers, iPads and rice cookers for the country’s growing middle class. While it has been hurt by China’s e-commerce revolution, it counts Alibaba, the online shopping titan, as a major investor.On a brightly lit stage to announce the Inter Milan deal, Zhang Jindong, Suning’s billionaire founder and chairman, raised a champagne glass and talked about how the famous Italian team — which has won 18 championships since 1910 but none since 2010 — would help his brand internationally and contribute to China’s sports industry.Boasting about Suning’s “abundant resources,” Mr. Zhang promised the club would “return to its glory days and become a stronger property able to attract top stars from across the globe.”Zhang Jindong, right, Suning’s chairman and founder, with his son, Steven Zhang, at a match in Italy in 2017. Suning put Inter Milan’s stars  to work selling air-conditioners and washing machines.Claudio Villa – Inter/FC Internazionale via Getty ImagesUnder the leadership of Mr. Zhang’s son, Steven Zhang, now 29, the club spent more than $300 million on stars like Lukaku, Eriksen and Lautaro Martínez, an Argentine forward nicknamed The Bull for his relentless pursuit of goals.Suning also agreed to pay $700 million to England’s Premier League for the rights to broadcast games in China beginning in 2019, stunning the industry.Suning lavished money on a domestic club that it bought in 2015. It spent $32 million to acquire Ramires, a Brazilian midfielder, from Chelsea, and 50 million euros for Alex Teixeira, a young Brazilian attacker, who chose the Chinese team over Liverpool, one of soccer’s most popular franchises.The recruits were put to work selling air-conditioners and washing machines. In one advertisement, Mr. Teixeira urged viewers to buy a Chinese brand of appliances. “I am Teixeira,” he says in Mandarin, adding, “come to Suning to buy Haier.”The money, said Mubarak Wakaso, a Ghanaian midfielder, helped make China attractive. “The money that I’m going to make in China is far better than La Liga,” he said in a mix of Twi and English in an interview last year, citing the league in Spain where he once played. “I’m not telling lies.”Suning’s soccer bets were badly timed. The Chinese government began to worry that big conglomerates were borrowing too heavily, threatening the country’s financial system. One year after the Inter Milan deal, Chinese state media criticized Suning for its “irrational” acquisition.Then the pandemic hit. Even as Inter Milan won on the field, it lost gate receipts from its San Siro stadium, one of the largest in Europe. Some sponsors walked away because their own financial pressures. The club lost about $120 million last year, one of the biggest losses reported by a European soccer club.Back in China, Suning was slammed by e-commerce as well as the coronavirus. Its troubles accelerated in the autumn when it chose not to demand repayment of a $3 billion investment in Evergrande, a property developer and China’s most indebted company.Suning’s burden is set to get heavier. This year, it must make $1.2 billion in bond payments. The company declined to comment.Suning began to take drastic steps. Last year it abandoned its broadcasting deal with the Premier League.Jiangsu Suning players celebrate winning the Chinese Super League football championship last year. The team was shut down four months after the win.Agence France-Presse — Getty ImagesThen, in February, it shut down its domestic team, Jiangsu Suning, nearly four months after the team won China’s Super League title against an Evergrande-controlled team. At least one of the team’s foreign recruits has hired lawyers to help recoup unpaid salary, according to a person involved in the matter.One former Suning player, Eder, a Brazilian-born star forward, set the soccer world buzzing after media reports quoted him saying Suning had not paid him. On Twitter, Eder said the comments had been taken from a private, online chat without his permission. His agent did not respond to requests for comment.To save itself, Suning took a step that could complicate Inter Milan’s fortunes. On March 1, it sold $2.3 billion worth of its shares to affiliates of the government of the Chinese city of Shenzhen. The deal gave Chinese authorities a say in Inter Milan’s fate.Greater financial pressure looms for Inter Milan. It must pay out a $360 million bond next year. A minority investor in Hong Kong, Lion Rock Capital, which acquired a 31 percent stake in Inter in 2019, could exercise an option that would require Suning to buy its stake for as much as $215 million, according to one of the people close to the club.Inter Milan officials are looking for financing, a new partner or a sale of the team at a valuation of about $1.1 billion, the person said.The club until recently was in exclusive talks with BC Partners, the British private equity firm, but they were unable to agree on price, said people with knowledge of the talks.Without fresh capital, Inter Milan could lose players. If it can’t pay salaries or transfer fees for departing players, European soccer rules say it could be banished from top competitions.“We are concerned but we are not frightened yet about this situation — we are just waiting for the news,” said Manuel Corti, a member of an Inter Milan supporters club based in London.“Being Inter fans,” he said, “we are never sure of anything until the last minute.”Alexandra Stevenson More

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    Inter Milan vs. Inter Miami Is the Trademark Lawyer Derby

    AdvertisementContinue reading the main storySupported byContinue reading the main storyInter vs. Inter Is the Soccer Rivalry Trademark Lawyers Can LoveA dispute over a team name could have consequences for the increasingly global soccer industry.Quick quiz: How well do you know your Inters? (Answers below.)Credit…From left, Jessica Hill/Associated Press; Tibor Illyes/EPA, via Shutterstock; Diego Vara/Reuters; Jennifer Lorenzini/ReutersFeb. 18, 2021, 2:46 p.m. ETFor more than four and a half years, David Beckham’s Major League Soccer franchise in Miami was nameless.As plans for it were made and then regularly remade, the team came to be known as Miami Beckham United — a shorthand that seemed to account for the main points of interest: city, owner, soccer. It wasn’t until the fall of 2018 that Beckham’s team was officially baptized: as Club Internacional de Fútbol Miami, or Inter Miami for short.The decision to trade one common soccer club name, United, for another, Inter, was hardly groundbreaking. North American soccer teams often copy the names of Europe’s legacy clubs in an effort to project credibility in the sport’s culture. In M.L.S., for example — a league that literally has the word “soccer” in its name — there are 14 Football Clubs. There is also a Club de Foot (in Montreal), a Sporting (in Kansas City), a Real (in Salt Lake City) and three Uniteds.Beckham’s choice of name, though, immediately caught the attention of one entity with a particularly keen interest: the Italian powerhouse Internazionale Milano, or Inter Milan for short. The Italian team had laid claim to “Inter” in a filing with the United States Patent and Trademark Office in 2014.Almost immediately, the fight for the name was on.Within months, Major League Soccer, which owns and controls Inter Miami as a single entity, filed a notice of opposition to Inter Milan’s trademark registration, which still had not been awarded, with the government’s Trademark Trial and Appeal Board. The sides are now in a legal battle over who gets to use the stand-alone word “Inter” in the United States.Late last year, a panel of three judges rejected — for a third and final time — M.L.S.’s claim that an Inter Milan trademark would be confusing to the consumer.While there is no danger that the dispute will force Inter Miami to change its name, an Inter Milan victory would complicate the Florida club’s branding, marketing and merchandising for years to come. If it ever used the word Inter as a separate moniker, for example, it could be sued for trademark infringement.Conversely, if M.L.S. prevails, Inter Milan’s ambitions to monetize the North American market — an increasingly appealing set of consumers for a number of top European leagues and clubs — could be frustrated as well.In a statement, Inter Miami said that “Inter” was a “commonly used term” and that the club was “not in jeopardy of changing its trademark-approved name or marks.”Inter Milan had hoped to ward off litigation by talking with M.L.S. about finding a solution to the dispute, according to a person familiar with the team’s side of the case. Those talks have continued and may yield a resolution; one option could be a joint commercial venture in the United States, or even a royalty fee. A spokeswoman for Inter Milan declined to comment on the case.Beyond its particular arguments, the fight over the use of the word “Inter” in the United States presents a complication to the common practice of importing team names. If American teams are not secure in the commercial rights to their own names, it could hamper their business and growth. Soccer’s rapid globalization, which now includes annual barnstorming tours, overseas offices and even attempts by European leagues to take domestic competitions outside their borders, has raised not only the stakes, but also the potential risks for confusion.Credit…David Santiago/Miami Herald, via Associated PressCredit…Daniele Mascolo/ReutersFlags are one thing. Inter Miami’s owner, David Beckham, is a brand all his own.Credit…Marcio Jose Sanchez/Associated Press“The big picture is this sense that the Inter trademark application in the U.S. is kind of the next step in the evolution of the global brand for soccer clubs and the effective invasion of the U.S.,” said Steven Bank, a professor of sports law at U.C.L.A. “If Inter can claim the term ‘Inter,’ and that’s all they’ve asked for, then Real Madrid could claim ‘Real’ and Manchester United, in theory, could claim ‘United.’”That means the implications of Inter vs. Inter could be dizzying. Could one of the English Uniteds lay claim to that name on other continents, arguing that it was the first United or, as it were, the most United? Could Sporting Clube de Portugal challenge Sporting Kansas City? Could Real Madrid sue Real Salt Lake?Would the bigger, older clubs even have a case? In American trademark law, laying claim to a name first carries more weight than the strength of your brand.This could all have been avoided by coming up with new names, of course. And that was what M.L.S. did when it first took the field in the 1990s under more traditional American-style city-nickname conventions. But as the league evolved, nearly every team opted for a European-style label: Atlanta United, F.C. Cincinnati, Los Angeles F.C. In January, the Montreal Impact rebranded as C.F. Montréal.“Neither team has a very distinctive mark,” David Placek, president and founder of Lexicon, a company specializing in naming and trademarking new brands, said of Inter Milan and Inter Miami. “They’re using generic terms. It’s just pure imitation. ‘It sounds kind of European, so let’s have that kind of panache.’”Placek argued teams would be better off, legally and otherwise, by choosing an original name. “Create their own distinctive personality,” he said, “rather than try to imitate another team.”Quiz time: Which Inter is which?[embedded content]The outcome of a ruling in Inter vs. Inter, though, could be messy.As soon as next month, Football Club Internazionale Milano, as the Italian team is officially named, plans to rebrand itself as Inter Milano to pursue new global branding and marketing opportunities. An apparent attempt to modernize the club’s name and look, following the example of its Italian league rival Juventus, it is an expensive undertaking, and one unlikely to be embraced by traditional fans. But it helps explain the club’s insistence on strenuously defending its existing trademark claim.The Italian team claimed the term “Inter” with the U.S. Patent and Trademark Office in 2014, two years before its current Chinese owners bought control of it. The application covered a wide range of services and products, from staging soccer games to branded pajamas, dog leashes and yo-yos.By 2019, however, the mark still had not been awarded because Inter Milan’s application initially had been deemed confusingly close to the word “Enter,” which was trademarked by a different company. That’s when Major League Soccer challenged the claim with the Trademark Trial and Appeal Board.M.L.S. has argued that the term “Inter” is merely descriptive, and that trademarking it creates a likelihood of confusion. After all, there are dozens of soccer clubs worldwide named Inter, many of them in the professional ranks and at least two others in the United States: a minor league team in Nashville and a youth club in Atlanta. It is likely that most of those Inters were named as a homage to Inter Milan, a three-time European champion, but that, M.L.S. argues, doesn’t necessarily give Inter Milan the rights to the name.So far, only the likelihood of confusion has been adjudicated. M.L.S., which does not have a prior claim to “Inter” but argues that other U.S.-based entities used the word before Inter Milan attempted to trademark it, has been denied in its claim three times.A trial, which will hinge solely on whether “Inter” is a descriptive term and therefore beyond trademarking, will not happen until 2022 at the earliest. “I think M.L.S. has a very good basis for asserting that the mark is descriptive, at least in connection with the soccer services,” said Laura Franco, a trademark lawyer.If Inter Milan’s claim survives the opposition and it is awarded the trademark, however, it would only then be able to sue Inter Miami for specific infringements. But such claims would rest on proving a likelihood of confusion, which is murky territory. Can an M.L.S. team with pink and black colors be confused with an Italian one that plays in black and blue? Especially when they play in different competitions, and on different continents?“Just because Inter Milan may own the registration for ‘Inter’ and Inter Miami may use ‘Inter Miami’ doesn’t mean that there is going to be consumer confusion,” Franco said.Tariq Panja contributed reporting.AdvertisementContinue reading the main story More