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      Golf Shoes Are Getting a Makeover Thanks to Streetwear and Sneaker Culture

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      If you’ve seen golf shoes on the street, it is because one of the world’s most conservative sports has been getting a fresh look on the course.Streetwear — long the provenance of New York hip-hop and California surf culture — has been making its way to the green grass of golf courses.“Golf has started to get cooler, and it’s become less standoffish because there are parts of the sneaker community that have embraced it,” said Jacques Slade, a sneaker YouTuber and golfer who has been vocal about the need for more golf shoes that reflect sneaker culture.Hip-hop culture and sneakers have always had a close relationship, but the tie between hip-hop and golf might not be too far of a stretch, said Ankur Amin, an owner of the New York streetwear boutique Extra Butter. He said golf’s aspirational appeal has helped its style connect with his customers.“So much that we do in street culture is about pursuit of the good life,” he said, “and so much about golf represents that, the same way Moët & Chandon or Louis Vuitton does.”Tiger Woods, a Nike-sponsored golfer, brought a lot of new fans to the sport in the late 1990s, but dwindling interest in his products during the 2010s paved the way for a streetwear crossover into golf. Nike and a subsidiary, Jordan Brand, began releasing collectible silhouettes as golf shoes, such as the Air Max 1 and the original Air Jordans.Sneakerheads salivated. “You have people that’ve grown up with the Jordan Brand,” said the rapper and golf entrepreneur Macklemore, who has done sneaker collaborations with Jordan. “It makes sense that people are going to go nuts.”Brooks Koepka wore Nike while playing in the 2019 Masters Tournament in Augusta, Ga. Doug Mills/The New York TimesAnd sneaker culture’s grip on golf has only continued to grow. While the pandemic has devastated a number of institutions, it has also boosted participation in golf, as well as other activities conducive to social distancing like running, hiking and cycling, according to the NPD Group, a market research company.“Once golf courses started opening up again, the business just took off,” said Matt Powell, the vice president of NPD Group and an analyst for the sports business, who said participation was also slightly up before the pandemic.Many people bought golf sets at entry-level prices in 2020, he said, an indication that newcomers were picking up the sport. “Any of the beginners who are buying $400 golf sets are not going to drop $120 on golf shoes,” he said. “They’re going to play in sneakers.”Sneakers have always been an overarching part of the millennial generation’s fashion choices, but now some adults in their late 20s and 30s have the disposable income to play golf — or, at least, to try it. Locations of Top Golf and Five Iron Golf, in some ways the sport’s equivalent to bowling alleys, have also opened across the country, which has made elements of the sport more accessible in urban areas where courses are harder to find.“Golf is a game that’s very traditional, but if you look at millennials and all the generations that are following them, they’re never afraid to do something a little bit different,” said Gentry Humphrey, the former vice president of footwear at Jordan Brand who led the company’s entry into the sport.Gentry Humphrey led Nike into the golf market before he retired from the company last fall.Charley Gallay/Getty ImagesBefore Humphrey retired last fall, he also spent time leading Nike’s golf business. Part of Humphrey’s philosophy has been to transform Nike and Jordan sneakers that collectors covet into shoes that can actually be used on the fairway. “Kids are wanting to go out there,” he said, “and they’d rather go out there in something fresh.”Although producing these golf sneakers may seem as simple as adding high-traction soles, there are also other considerations like waterproofing and modifying the cushioning.“We didn’t want it to just be a basketball shoe that moves to the golf course,” Humphrey said, adding that Nike had developed new shoe technologies like the integrated traction bottom — a rubberized outsole without hard spikes that players could wear all day.Another part of Humphrey’s strategy has been to provide a wider platform to start-up golf brands through product collaborations. For instance, Eastside Golf, a brand started in 2019 by the professional golfers Olajuwon Ajanaku and Earl Cooper, who played together at Morehouse College in Atlanta, aims to increase diversity in the sport and introduce younger to it.Earl Cooper, left, and Olajuwon Ajanaku are the founders of Eastside Golf apparel.Julio Cortez/Associated Press“Who said you can’t play golf in a T-shirt?” said Cooper, the first African American all-state golfer in Delaware. “When they created these rules, minorities weren’t even allowed to play. People are trying to hold on to a tradition that was already broken or flawed.”Ajanaku, who designed the trademark for Eastside Golf’s clothing line, which features a Black man in bluejeans wearing a gold chain and baseball cap while swinging a club, said the prominent placement of a person of color on the company’s products was a milestone.“For us to actually have a logo of a Black man playing golf on our clothes speaks to everyone that has not felt welcome in the sport,” he said.Eastside Golf’s logo was shown prominently on the tongue of their Air Jordan collaboration, which used the silhouette of the original Air Jordan IV, a retro sneaker that is highly regarded among sneakerheads. The golf spikes were removable so the sneakers could also be worn off the course.Shoes that are convertible or can transition easily from the green to the clubhouse are one of the key innovations that have helped open up sneaker culture within golf. For fashion-minded individuals, half-inch spikes on the bottom of a sneaker can significantly alter the aesthetic of the shoe. So, brands are increasingly opting for subtle traction on the bottom of their golf shoes instead of straight spikes.“There were so many people buying the golf product collaborations, but didn’t even play the game,” Humphrey said. “My phone was ringing off the hook more for the Eastside Golf collab than for some of the projects we did with Christian Dior. The sport is looking for another shot of energy, and this was a great way to introduce something new to it.”Daniel Berger wearing Adidas during a practice round at the 2022 Masters.Doug Mills/The New York TimesOn tour, eagle-eyed golfers or sneaker collectors may have spotted these shoes on the feet of Bubba Watson, 43, or Harold Varner III, 31, but even younger pros are also bringing a different swagger to the PGA Tour, Slade, the sneaker YouTuber, said. A lot of the players on the tour now, he said, “grew up listening to Travis Scott or Tyler the Creator. They’re coming into this world with a totally different perspective.”Last summer, Extra Butter, Amin’s boutique, collaborated with Adidas on a streetwear golf collection inspired by the film “Happy Gilmore” that included golf shoes, sneakers, balls and putter covers. The store is also introducing new golf-based brands to its inventory, like Radda, Whim and Manors Golf.“From the beginning of hip-hop culture, there’s always been this air of wanting to represent what you aspire to,” said Bernie Gross, Extra Butter’s creative director. “We come from backgrounds that don’t represent this, but this is what we hope to achieve one day. Golf is part of that.”Rappers are also getting into the golf business. Drake launched a 10-piece golf collection with Nike that was worn by Brooks Koepka, a four-time major champion. And Macklemore, the Seattle-based rapper, launched his own golf line — dubbed Bogey Boys — in February 2021.Musician Macklemore, wearing a ‘Bogey Boys’ hat and clothing, played in the AT&T Pebble Beach Pro-Am at Monterey Peninsula Country Club last month.Orlando Ramirez/Getty ImagesMacklemore started playing just two and a half years ago while on vacation, and was immediately hooked. But even before he hit his first 5-iron out of the fairway bunker, he was thrifting for classic golf looks from the 1970s. He started his independent golf brand because he saw a market in new players who wanted to bring a unique style to their on-course looks.Since its launch a little over a year ago, Bogey Boys, whose looks are inspired by the swag of golfers like Arnold Palmer and Lee Trevino, has sold out of its first collection of limited-edition products, partnered with Nordstrom and opened its first retail location in Seattle in September.Still, beyond collectability, style and functionality, Eastside Golf’s founders believe there are bigger takeaways for the conventionalist sport.“Golf can learn from the sneaker culture,” Cooper said. “Sneaker culture is all about individuality. That’s what golf has been missing.” More

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      With Son as Caddie, Stewart Cink Gets a Hole in One

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      Cink sank the 24th hole in one on No. 16 in Masters history. He would have rather made the cut.AUGUSTA, Ga. — Stewart Cink knew the shot had a chance, the way so many shots seem to on No. 16 at Augusta National Golf Club. So did his youngest son, Reagan, who was his caddie for the Masters Tournament.The ball thunked onto the green, commencing a leisurely, 11-second roll before it fell into the cup for Cink’s first hole in one in 20 appearances at the Masters. Cink, who had wielded an 8-iron, raised his arms and embraced his son. A double high-five followed.“Happy birthday,” Stewart Cink told his son, who turned 25 on Friday, Reagan Cink recalled in an interview later. “It’s a pretty good present.”The marquee shot hardly redeemed Stewart Cink’s frustrating week at Augusta, where he missed the cut after scoring a 76 on Thursday and one shot better on Friday, leaving him at seven over par. But the shot was a bit of a balm.The setting was familiar for hole in one aficionados: With Cink’s shot, No. 16 has now been the site of 24 such successes over the history of the tournament, which was first played in 1934. No Augusta hole has surrendered more.Known as Redbud, the par-3 hole runs just 170 yards, making it the second-shortest at Augusta. Players strike the ball over the water to a green where three bunkers lurk nearby.“The way I do things with my approach shot, I don’t just try to hit a number — I try to hit a zone of numbers, usually like seven to 10 yards of space,” Cink, whose best finish at the Masters was a tie for third in 2008, said after his round. “On that one, I knew to push it a little further back because that bank brings the ball not only left but also back toward the tee. So that extra couple yards is exactly where it landed, and it hit my spot. It was the exact right curve, perfect contact.”Like his father, Reagan Cink said he thought the shot could find the cup. With his father still hoping to make the cut after finding the water at No. 15, Reagan Cink tried to keep his ambitions in check as the ball made its way toward the pin.“When you think it’s going,” he said, “then it pretty much never does.”True enough. But that did not stop his British Open-winning father from expecting the ball to wind up in the cup.“Usually a lot of times anyway, you hear it was kind of a mis-hit or whatever,” Stewart Cink, 48, said. “This was not a mis-hit. This was exactly the way I would have drawn it up. It was like a dream shot.”And as he watched the ball travel, the spectators sitting close by became a giveaway about its trajectory on the green.“They knew it was in, and they all got up,” he said. “When they got up, I knew it wasn’t missing.”No. 16 has seen a burst of hole-in-one activity in recent years, with nine golfers now having aced it since 2016.“It’s very special,” Tommy Fleetwood said after he holed a tee shot on No. 16 last year. “Doing it at a major is great, doing it competitively is great, but at Augusta is probably just another edge.”But Cink, who had been playing exceptional golf recently, would have sacrificed the triumph for a chance to play on Saturday and Sunday.“I’d throw the hole in one ball right in the water if I could make the cut and compete for two more rounds, but I’m missing the cut,” he said. “That stings more than the hole in one. It doesn’t boost my spirits like missing the cut hurts my spirits. I absolutely loathe not playing here on the weekend, and it hurts.”The shot, though, did make for an easy birthday present for Reagan.He got to keep the ball. More

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      Playing the Masters Is Different With Tiger Woods in Your Group

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      “It’s way different when you play with Tiger,” Stewart Cink said. Often, it’s hard to hear a thing.AUGUSTA, Ga. — Joaquín Niemann could not hear his caddie.He had made another Masters Tournament. He had navigated the thicket of spectators. Now, as the 23-year-old Chilean stood at Augusta National Golf Club’s first tee on Thursday, Gary Matthews, who was carrying Niemann’s bag, may as well have been anyplace else.Such is life playing alongside Tiger Woods.It was only weeks ago that Woods, whose doctors weighed amputating his leg after a car wreck last year, seemed certain to miss the Masters. But his decision to play in the tournament, his first professional competition since November 2020, instantly transformed how spectators would follow the action — and any player accompanying the five-time Masters winner at Augusta National.Woods’s presence in a pairing or group has long defined the playing environment around his slice of just about any tournament, with his fans, and quite often just the curious, offering up a barrage of cheers, commentary, cameras, bustle and scrutiny. The spotlight, it seems, only barely tilts away from him, if it does at all.And so the chaos, or whatever counts for chaos on a golf course, can make Fred Couples — a Masters champion, once the world’s top-rated golfer and a hero to baby boomer duffers — look more like an afterthought than a leading man. It can render Stewart Cink, a British Open champion and one of the finest golfers of his era, a merely thrilling bonus, or Francesco Molinari, also a British Open winner, something less than a pairing’s marquee name.“It’s way different when you play with Tiger anywhere, and Augusta National is no different,” said Cink, who has often had an up-close view of Woods at the Masters, and who had a hole in one on No. 16 on Friday.At times, Joaquín Niemann struggled to hear his caddie because of the crowd.Doug Mills/The New York TimesWoods, who earned the first of his Masters green jackets 25 years ago, has long commanded one of the largest Augusta galleries, with some other champions certain that a “Tiger roar” through the pines simply sounds different than cheering for other players. And with Phil Mickelson, one of Woods’s rivals for attention and affection, absent from this year’s Masters, Woods is even more the player with the greatest following around Augusta this week.The frenzy of this particularly intense week began well before Niemann, Woods and Louis Oosthuizen found themselves peering down the 445-yard No. 1 on Thursday. Couples, who played in his 37th Masters this week, joined Woods for a pair of practice rounds and was left agog on Monday, the first day the course was open to spectators.“I’ve never seen anything like it,” he marveled. Couples said he found a way to get to the tee where Woods’s fans “were only four deep.”He added, “They wanted to see the big guy, and they saw him, and they saw good golf. He gets that here all the time.”But frequency does not necessarily make the scenario easier for others pursuing their own ambitions.“The biggest thing is just the energy in the crowd and the intensity of the reactions and the scrambling for position,” said Cink, whose best finish at Augusta was a tie for third in 2008. “There’s a lot of movement out there.”Cink said that Woods had routinely tried to keep it a fair fight by allowing others to finish playing a hole before he did, keeping the crowd in place just a little while longer.“When you play with him, it’s busy, it’s noisy,” said Molinari, who won the 2018 British Open at Carnoustie when he was paired with Woods and, the next year, played with Woods on Sunday at Augusta. “I don’t think it makes a big difference if it’s here or somewhere else.”Woods, mighty as he is, has only so much control.Woods chatting with Oosthuizen, left, and Niemann on the 8th tee.Doug Mills/The New York TimesOn Thursday, the spectators began to amass around the first tee box long before Woods emerged from the clubhouse to start his tournament. A drone flew overhead. At least one man shouted “let’s go Tiger!” at least twice, though it was hard to tell in a crowd that seemed about 25-deep in places so people could see Woods (or maybe just the top of his cap) as he took his first shot.Niemann and Oosthuizen received polite, restrained welcomes from the crowd, which started to break up as soon as Woods, who hit first, finished swinging his driver, all the better to get a head start down the fairway or to the second green, to see Woods again.The din quieted enough on later holes that Niemann said he could, in the end, hear Matthews as he played his way to a three-under-par 69. He said he had even come to find pleasure in the enormous crowds.“They were always telling me to make sure you try to finish before Tiger, that way the people don’t start moving,” Niemann said. “But they were really respectful, so it was an enjoyable round.”Daniel Berger suggested that a worse fate than being paired with Woods was playing just in front of him.“If you are one or two ahead of him, then it’s always a struggle with people trying to run up to see him,” said Berger, who debuted at the Masters in 2016.Padraig Harrington, another British Open winner who has played with Woods, had a similar assessment.“It’s very difficult if you’re the group ahead of him,” he said. “It’s very, very difficult because the crowds are watching him and they’re moving on to see him. When you’re playing with him 20 deep, you can’t hear a thing because there’s so much going on.”But Harrington, who has won two Opens and a PGA Championship, had no complaints about life with Woods as a playing partner.“He’s actually one of the easiest guys to play with over the years,” he said. “He’s a very simple guy to play with. He plays golf. He says ‘good shot’ only when you hit a good shot. There is no messing around, no rubbish about it.”Woods and Fred Couples bumping fists during a practice round on Monday.Doug Mills/The New York TimesPractice rounds are, of course, less pressurized, and Couples, who has long been close to Woods and is now in the twilight of his career, signaled that he sometimes plays the court jester. It appeared that way this week when Woods played with Couples, who won at Augusta in 1992, and Justin Thomas, who was born the next year and was 3-years-old when Woods first won the Masters.“I like to tell them stories, but usually on the tees it’s very quiet and I let them do their thing, and as soon as we step down the fairway there will be a story about this guy or that guy or me or Tiger,” Couples, who said that Woods and Thomas make him hit last, recalled this week. “Then we laugh until we get to a ball.”The crowds are always thick, and always watching, and always bouncing. But Couples said there is a benefit of playing with Woods and Thomas, all of the theatrics and distractions aside.“It’s nice because they only want to play nine holes,” Couples, 62, said. “I am great with nine holes.” More

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      At Masters, Tiger Woods Shows Flashes of Greatness and Signs of Struggle

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      AUGUSTA, Ga. — The sun emerged through a narrow opening in a cloud-filled sky as Tiger Woods approached the first tee on Thursday at the Masters Tournament. It cast the area in a kind of glow. But the spotlight was not needed.It already felt like every eye on the grounds at Augusta National Golf Club — as well as millions of others watching around the world — had turned toward Woods, who was making an improbable return to elite golf 408 days after a horrific, potentially life-threatening single-vehicle car crash.Roughly five hours later, Woods marched up the 18th fairway to resounding applause, not only an acknowledgment of his successful return to competitive golf, but also recognition that he had done so at a more-than-commendable level.In his first professional round in 17 months, Woods shot a gritty, plucky one-under-par 71 with three birdies and two bogeys. To be sure, he looked rusty, and many of his usually dependable iron shots came up short of easily reachable greens. He was erratic off the tee with his driver and played Augusta National’s par 3s in two under and the par 5s in even par, the reverse of his usual pattern.But Woods’s putting, always his greatest strength, repeatedly saved him. He left the 18th hole with a far wider smile than the somewhat timid one he had briefly flashed on the first hole.Afterward, Woods was thankful, and his usual competitive self. He was already looking forward to moving up the leaderboard as the tournament continued.“I’m right where I need to be,” Woods, who was tied for 10th, said of his position (Sungjae Im led the field on Thursday with a five-under 67). Of the thousands of fans who flocked to every hole he played, he said: “The place was electric. I’m very lucky to have this opportunity to be able to play and to have this type of reception.”While Woods indeed looked a bit out of practice at times, he seemed hardy enough to withstand the duress of walking up and down Augusta National’s many hills. There were, however, signs that he was making concessions to his surgically rebuilt right leg and foot, which now has a rod, plates and screws holding it together. He rarely, for example, squatted behind his golf ball as he once did to read putts close to the level of the playing surface.Woods, on No. 15, at Augusta National.Doug Mills/The New York TimesOn the ninth hole, as Woods left the tee, he noticeably winced as his right leg appeared to land awkwardly. He grimaced through each of the next several steps. While Woods regained a steadier stride thereafter, he limped more and more as the day went on.“The walking is not easy; it’s difficult,” he said. “It’s going to be difficult for the rest of my life. That’s just the way it is, but I’m able to do it.”Not one to accept a partial victory, Woods nonetheless conceded that just being at Augusta National and completing 18 holes was triumph enough. Asked why, he said: “If you would have seen how my leg looked to where it’s at now — to get from there to here, it was no easy task.”Woods began his day with a confident march onto the first tee, where he was met with enthusiastic cheers. After tipping his cap, he hammered a drive toward the first fairway. But his approach shot, like many he struck on Thursday, came up short. After a mediocre pitch onto the green, Woods faced the kind of putt no golfer appreciates on the first green — a slippery, breaking 12-footer. But he sank it for par, and the gallery around the green let out a roar.He was not as sharp on the par-5 second hole, which had typically been a place where Woods could almost count on a birdie, if not an eagle. But an inferior tee shot led to a bailout, an unexceptional chip and a two-putt par. Three more pars ensued as Woods settled into a comfortable rhythm. Then, hitting from an elevated tee on the par-3 sixth hole, Woods artfully powered his tee shot high into the air. A few long seconds later, it dropped onto the green and came to a quick stop roughly 18 inches from the hole for an easy birdie.Fans around the Augusta National grounds, where the giant white scoreboards are omnipresent, watched as Woods’s name appeared near the top of leaderboard at one under par. More roars.Woods putting on No. 3.Doug Mills/The New York TimesLeaving the sixth green, Woods shrugged his shoulders impishly and covered his mouth to — barely — conceal a grin. Perhaps contending for the lead at the Masters only an hour after his return to the tournament seemed a little far-fetched, even for him.But, beginning with the seventh hole, recurring errors had Woods scrambling to keep up with the leaders. For five holes, from the seventh to the 11th, he squandered quality tee shots when he missed the green with his approach shots.Woods saved par with a nervy putt on the seventh green, but he did not come close to sinking an 8-foot par putt on the par-5 eighth hole and exited with his first bogey of the round.On the ninth hole, he yanked his drive into the trees left of the fairway before leaving another approach short, though he again saved par with a clutch putt. He did the same when his approach to the 11th green went wayward. He had an uneventful two-putt par at the tiny, treacherous 12th hole, then birdied the par-5 13th hole after reaching the green in two strokes. That moved him to one under par for the round.Another errant drive into the woods on the next hole brought out the Tiger of old as he took a ferocious swipe at the ball to get it over some mammoth pine trees in his path to the green. His putter, however, could not save him, and he fell back to even par for the day with a bogey.Woods tipped his cap to cheering patrons on No. 12.Doug Mills/The New York TimesAnother missed fairway led to a routine par on the par-5 15th hole, but Woods, as he has so often in the past, saved a little drama for the par-3 16th hole as he sank a twisting, uphill 23-foot putt for birdie. That sequence also prompted Woods’s first animated fist pump of the day.A round in the 60s was not out of the question, but Woods managed only a routine par on the 17th hole. At the closing hole, yet another crooked drive derailed him momentarily. But the round finished with a flourish as he recovered to sink an 8-foot putt and secure an under-par round.Leaving the final hole, Woods, a five-time Masters champion, seemed to be almost giving the rest of the field a warning.“We’ve got a long way to go,” he said of the tournament. “This golf course is going to change dramatically — cooler, drier, windier. It’s going to get a lot more difficult.” More

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      Tiger Woods Played a Practice Round Wednesday Ahead of Masters Return

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      Woods played nine holes with his favorite practice partners on Wednesday. But one noticed a change in the five-time champion’s demeanor.Follow our live coverage of Tiger Woods’s return to the MastersAUGUSTA, Ga. — Tiger Woods’s final day of preparation for the 2022 Masters was typical of the laid-back vibe on the eve of the tournament, when the goal is to play a little golf, but not too much — just enough to stay loose for Thursday’s first round.With that in mind, Woods played nine holes with his preferred practice partners, his Florida neighbor Justin Thomas, whom Woods considers a little brother, and Fred Couples, who has at times has served as something of a big brother to Woods.Befitting the atmosphere, the group smiled regularly thorough the round, although Couples, 62, the 1992 Masters champion, noticed a slight change in Woods’s demeanor since playing practice rounds with him earlier in the week.“He was a little more serious; he’s getting ready to roll,” Couples said. “The first practice round I played with him on Monday we had both flown in that day and we were laughing a lot. He was lighter. Today, he and Justin were pretty serious. They’re getting ready.”Couples, left, Woods and Thomas skipped their practice shots over the water on the 16th green.Doug Mills/The New York TimesFans lining the holes that the Woods group played Wednesday alternatively cheered Woods, the five-time Masters champion, on the tees and in the fairways and remained quiet as they almost reverentially watched him practice his putting from different spots on each green.Couples said Woods, who had a more pronounced limp on Wednesday than on any of the other days he practiced at Augusta National, appeared to be swinging the club better than any other day this week. Woods’s surgically rebuilt right leg, however, is clearly causing him some pain.“The pain is there, but he’s dealt with that before,” Couples said. “In terms of his swing, I think he’s a little sharper, a little better.”Couples added that he continues to be mesmerized that Woods is back at the Masters so quickly after his horrific car crash on Feb. 23, 2021.“It’s a miraculous thing, I mean, 14 months ago I’m bawling like a baby every day worried about him,” he said. “And now you’re paired with him and he looks strong. He’s hitting it plenty far enough to play this course, and he plays this course so well. He knows what to do here. I think it’s amazing for him to be out here.” More

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      Masters Invitations Endure as a Signature Detail for the Tournament

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      Follow our live coverage of the first round of the Masters.AUGUSTA, Ga. — The invitations have come his way for half a century, and Ben Crenshaw, now 70 years old, has kept each and every one.“The Board of Governors of the Augusta National Golf Club,” the handsome cards invariably begin, “cordially invites you to participate” in the year’s Masters Tournament.“I’m elated every time,” Crenshaw, who won the Masters in 1984 and 1995, said in an interview. “Every player will tell you that. They get that formal invitation, and it’s there before you, and it’s, ‘Wow, I’m qualified to play in the event.’”Few competitions in sports openly cultivate and savor mystique like the Masters, whose opening round will be played on Thursday. There are the green jackets for winners and Augusta National members, the Tuesday night dinners for past champions and the cheap pimento cheese sandwiches for fans, the manicured rectitude of a course splendid with azaleas and dogwoods and largely, proudly devoid of modern life’s conveniences and intrusions.One of the tournament’s throwback rituals, though, begins months before the field faces Augusta National’s punishing greens, and it usually unfolds in private: the mailing and receipt of invitations to the men who have qualified for the Masters.Augusta, quintessentially Southern, asks the golfers to R.S.V.P. to the invitations, which it has sent since the tournament’s start in 1934.The 2019 R.S.V.P. sent by Tiger Woods, who won the Masters that year.“Good style is always right at the time, good taste is always in taste,” said Gary Player, who won nine major tournaments, including three at Augusta National. “When you get that invitation, if you see it, it’s so exquisitely done with such class. Everything in business is negotiable except quality, and that embraces it to the hilt.”Player, one of the honorary starters for this year’s tournament, added in an interview in January: “I still look at it and I come back to the same conclusion: I’m just overwhelmed at how they do things with class.”The Masters has always been an invitational event, even before it was called the Masters, though its appeal and prestige have swelled since the tournament’s early days. The opportunity to play today is hardly a surprise — Augusta National publishes a roster of clear-cut ways to qualify, from being a previous Masters champion to finishing in the top four at the previous year’s P.G.A. Championship, though it has the authority to ask others to compete. But players aren’t always aware that the storied tournament comes with a physical invitation.Patrick Reed, who earned one of Augusta National’s green jackets in 2018, recalled that he had been tipped off to keep an eye on the mail for his first invitation after he won the Wyndham Championship, but that it was still “unbelievable” when the envelope from the club near the Savannah River arrived ahead of the 2014 Masters. He kept that first invitation, as well as the one from the year after he won.“Both of them are ones I’m going to save and cherish forever,” he said at a news conference in 2019, even though he did not know where his other invitations had wound up over the years. He added, “Just the chills when you’re opening it up, it’s just an awesome experience — even though it’s just a piece of paper that has your invitation on it.”Neither Crenshaw nor Player could recall any other tournament with quite such a habit, or, at least, not one quite so polished. (“I don’t remember getting a letter from the R&A,” Player, who has long described the British Open as his favorite tournament, mused wryly of that event’s organizer.) Many in golf, including Crenshaw, ascribe the enduring formality to Bobby Jones, an Augusta National founder who died in 1971.“To me, it reflects what Bob Jones always retained on nearly everything that’s at Augusta: It’s proper, it has a certain amount of grace to it, there’s a touch of humility,” Crenshaw said. “It’s beautifully done, and the font has never changed, and the seal is on it. It’s the way they do things.”Gary Player sometimes sent warm holiday cards.If the invitations are almost entirely unchanged across the generations, the responses are still evolving. Many of today’s players reply by email. But for decades, pen and paper were the way of Augusta National, and the club recently allowed The New York Times to review a selection of the written responses it holds in its archives — pages of golf history, to be sure, but also glimpses of players’ personalities and changing fortunes.“It will be a pleasure to be there,” Herman Keiser wrote in cursive on “Herman Keiser Golf Pro” letterhead in February 1946, about two months before he won the Masters, his only major victory.“It is with pleasure that I accept your invitation to play in the Masters Tournament,” Claude Harmon said in a Western Union telegram the next year. “It is always a treat. Thanks.”Sam Snead used the letterhead of Miami’s Hotel Dallas Park — players over the years also corresponded from the Sands Hotel in Tucson, Ariz., and a Holiday Inn in San Ysidro, Calif. — to write in 1949 that he would “accept with pleasure,” while Lloyd Mangrum simply declared his intention to play in 1955 on the invitation itself and returned it to Augusta.Tom Watson, Jack Nicklaus and Nick Faldo opted for brief, if warm, letters.Clockwise from top left: Nick Faldo in 1988; Arnold Palmer in 2003; Doug Ford in 1957; Tiger Woods in 1995. Arnold Palmer’s wife often appeared to prepare his replies, Player sent one on a Christmas card and Crenshaw, in 1995, accepted as he wondered what José María Olazábal would choose for the menu at the Champions Dinner. That same year, someone wrote an acceptance and noted that it was from “Eldrick ‘Tiger’ Woods,” who had just turned 19. Then there is Woods’s distinctive signature on a piece of paper that could have been bought in a department store stationery aisle.When Woods told Fred S. Ridley, Augusta National’s chairman, in 2019 that he would play the Masters, the letterhead, emblazoned with the logo and the name of one of his corporate ventures, reflected his new station in life. (Woods’s agent did not respond to inquiries about who wrote the 1995 letter.)Some replies, like Palmer’s, felt formulaic, though he reflected in a 2003 letter that he anticipated “seeing my many friends at Augusta National during the week.” Others said they sought variety in how they crafted their responses, even as they were aware of what Augusta really wanted — simply an acceptance or regrets.“I tried to change it up a little bit,” Crenshaw said, “but they are just needing a response.”This year, in one way or another, 91 golfers accepted the invitation. More

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      Appearing This Year at the Masters: Azaleas, Green Jackets and Inflation

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      Famously low concession prices increased a bit, injecting a small dose of the real world at Augusta National Golf Club.Follow our live coverage of the first round of the Masters.AUGUSTA, Ga. — The lush confines of Augusta National Golf Club, a sanctuary of sport, power and privilege, are showing a harsh economic truth: Inflation can be as invasive as kudzu weeds.There may be no athletic event in the United States that has been more defiantly immune to the outside forces of economics, politics and modernity than the Masters Tournament. But two aggravations of the present — inflation and supply-chain pressures — are encroaching at concession stands that have long sold sandwiches and sweets to the well-heeled for rock-bottom prices.Measured merely in dollars and cents, the changes are hardly seismic, especially for spectators who routinely pay thousands for tickets on the secondary market. Ham and cheese on rye, for example, has gone from $2.50 last year to $3 now, while the price of a chicken biscuit has increased by 50 cents, to $2. Augusta National is a place, though, where shifts on much of anything are so scarce that they attract attention.Now, in addition to being the first major showcase of the golf season, the Masters is an example of how inflation, running at nearly 8 percent nationwide through February, is trickling into corners of American life that traditionally tilt toward the economically obdurate.“The change in the price of concessions at Augusta is a little like the dollar store being the dollar-and-a-quarter store,” said Lawrence H. Summers, the former Treasury secretary (and a self-described “very enthusiastic and very bad golfer”) and among the first prominent figures to warn about this surge of inflation, which he characterized in an interview as “strong enough to break even longstanding traditions.”Augusta National is not prone to raising prices. The pimento cheese sandwich, a white bread ritual whose price remained untouched heading into the tournament that will begin on Thursday, has been $1.50 since 2003.At $6, Chardonnay is the most expensive item.Doug Mills/The New York TimesBut the menu, simple and typically static, and its prices are fixtures of the Masters and signature ways for Augusta National, which has faced decades of accusations of classism, racism and sexism, to convey hospitality, warmth and grace.“We want the experience to not only be the best but to be affordable,” Billy Payne, who was Augusta National’s chairman for 11 years, said during his tenure, which ended in 2017. “We take certain things very, very seriously — like the cost of a pimento cheese sandwich is just as important as how high the second cut is going to be.”Some economists and sports marketing executives, though, believe that the club’s motive for keeping prices low is not as benevolent as Southern gentility. Instead, they think that the club, whose members include titans of finance and industry, may deliberately use cheap concessions to construct a feeling of an earlier, less capitalistic era in sports — and the aura that has made the Masters brand among the most revered and valuable in sports.John A. List, a professor of economics at the University of Chicago who has attended the Masters, has said that Augusta National’s strategy amounts to wanting to “shock and awe you on the low side.”Even after 2022’s assorted hikes, the prices are certainly still low. The most expensive item is a $6 chardonnay, and a lunch of an egg salad sandwich, a bag of potato chips (plain or barbecue) and a soft drink totals $5. Patrons, as the club refers to the fans who crowd along the fairways, have been more likely to notice a menu item that vanished — like the Georgia peach ice cream sandwich, formerly sold for $2 — because of the supply chain, than their expenditures of a few extra quarters.“We have had some modest price increases,” Fred S. Ridley, Augusta National’s chairman, said on Wednesday, when he acknowledged that supply-chain troubles had also affected construction projects. “I think that most, if not everyone, would say there is great value in our concessions, so we are very comfortable with that.”The finances of Augusta National, a private club, are opaque, with the club not even saying how many general admission passes it sells for up to $115 on competition days, when some estimates have pegged crowds at about 40,000. But it has shown a willingness over the years to weather the more ordinary trends of inflation. Had Augusta been keeping pace, and assuming the pimento cheese sandwich was priced appropriately in 2003, the sandwich would have been about $2.14 at around this time last year, before steeper inflation began.Tied to inflation or not, Augusta was perhaps due for some price increases. Although the pimento cheese sandwich’s price, long memorialized in newspaper accounts of the tournament, held steady for this year, the club has not lately gone so long without nudging it higher. In 2003, when the price climbed to $1.50, the $1.25 standard had been in effect since just 1999. And when that price took hold, it was after only five years of $1 sandwiches.But the economic environment now, Summers suggested, gave Augusta “more need, more cover and more opportunity to raise prices than any year in the last 40.”Federal data shows that the price of ham increased about 7 percent between February 2021 and February 2022. The cost of white bread climbed 6.5 percent, coffee went up 10.5 percent and “limited service meals and snacks” increased 8 percent.“Because every other price is being raised in the economy, it probably feels easier to justify raising prices,” said Summers, who has played at Augusta but said that the course record had been left “safe by at least 40 shots.”Despite its pervasiveness across the country, inflation has not swamped the entirety of the Masters ecosystem, distinct as the only one of the four men’s golf majors to be played at the same course each year.TicketIQ, which tracks resale data, reported that most competition days were fetching lower prices than in 2019, the last time Augusta National was open as usual for the tournament. For the competition round on Thursday, the cheapest ticket at one point this week was $2,018, according to the company. It was $332 more in 2019.And STR, a travel research company, said that the average daily hotel room rate around the Augusta area had been about $390 for the week of the 2019 tournament. Although complete figures for this year are not yet available, many hotels in the region have offered rooms for around that level this week.It is also not clear whether Augusta National has increased the value of its premier tournament’s purse, which has been $11.5 million in recent years, for 2022. The club is expected to announce its intentions on Saturday.On Wednesday morning, though, another round of storms briefly forced players and spectators to depart the course. The grounds fully reopened right around lunch, just in time for a meal that was maybe a little more expensive than last time. More

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      Chelsea legend John Terry is now better at golf than Gareth Bale after cutting handicap to SCRATCH in Masters week

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      CHELSEA legend John Terry has cut his golf handicap to SCRATCH – making him even better than golf-mad Gareth Bale. Scratch means the former central defender has a handicap of zero, meaning he should be able to complete a round of 18 holes at level par.
      The graph shows Terry’s road to becoming a scratch golfer, a feat that takes extraordinary talentCredit: Instagram @johnterry.26
      John Terry has achieved his retirement targetCredit: Getty
      After an illustrious playing career, where he won five Premier League titles as well as the Champions League with Chelsea in 2012, Terry has had even more time to hit the greens after he left his role as Aston Villa assistant manager in July last year.
      In the boast on Twitter, the 41-year-old claimed it was “not the most exciting post” but acknowledged that it was something he had been working hard towards.
      He said: “When I retired I set myself a target to get down to scratch and today I achieved it.”
      The improvement has seen him move clear of fellow golf-obsessed footballer Gareth Bale, who plays off a handicap of three.
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      Similarly to golfing legend Phil Mickelson, Terry is a left-handed player despite being predominantly right-handed, claiming “it just felt comfortable, it felt right” after his first experience.
      The ex-Chelsea and England captain has publicly showcased his golfing journey since his retirement from playing in 2018, notably taking part in the ‘Foooore hole challenge’ against Sky Sports’ Tubes.
      Terry announced the news on the opening day of the Masters at Augusta National, where Hideki Matsuyama looks to defend his title.
      The Japanese golfer became the first man from his country to win a major championship, however only three times in history has a male golfer retained their crown.
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      GRAND NATIONAL BETTING SPECIAL – LATEST OFFERS AND DEALS
      One of the standout stories coming out of Augusta is the return of Tiger Woods, following his high-speed car crash in February 2021.
      The world’s most popular golfer is eyeing his record-breaking sixth Masters championship, as he gets set for his first major action since 2020. More