Fans (Persons)

Subterms

    More stories

    • 113 Shares169 Views

      in Soccer

      Soccer Watchalongs Like Stretford Paddock Offer a Broadcast Alternative

      by

      Soccer fans are tuning out broadcasts in favor of watchalongs: streaming parties where you hear what you want to hear and see everything except the game.With the lights adjusted and the cameras rolling, the production team gives Joe Smith his cue. In five seconds, he will be broadcasting live to a couple thousand people. Mr. Smith’s mind, though, is elsewhere. “Slate is definitely the best way to build a roof,” he mutters to his co-host, Jay Mottershead, as the countdown hits three. “All these years on, they haven’t topped it.”And with that, they are on air. They will remain so for the next four hours, essentially uninterrupted: a broadcasting endurance test staged in a subterranean studio, all exposed brick and industrial lighting, in the middle of Manchester’s achingly hip Northern Quarter.Before they have finished, they will have touched on subjects as diverse as: the slightly alarming frequency with which Mr. Mottershead has nightmares; the declining popularity of lemon curd; and the story of a man who attends Mr. Smith’s gym exclusively to read vintage copies of “Cars” magazine.Occasionally, their freewheeling, faintly anarchic conversation to be interrupted by what is supposedly the purpose of the evening’s activity: keeping track of the game between the soccer team they support, Manchester United, and the Danish champion, F.C. Copenhagen.That is, after all, what will attract more than 100,000 people to their livestream over the course of those four hours. It is the diversions and the tangents and the stream of consciousness about roofing, though, that will keep them there.Watchalongs like Stretford Paddock’s have become big business, with full-scale production crews and hundreds of thousands of subscribers.Rory Smith/The New York TimesHard-Core CommunityThe concept of watching two people watch a soccer game might sound like a distinctly postmodern form of entertainment, a close cousin of the gaming streams that proliferate on Twitch and the unboxing videos that for some reason captivate children on YouTube.In soccer, though, the form has deep roots. The idea of making most games available to watch on television, after all, is a relatively recent one. In Britain, home to the Premier League, many games continue to be blacked out, in the interest of protecting in-stadium attendances.Barred from showing those games, broadcasters have for years had little choice but to find creative ways to keep viewers up-to-date on what is taking place in them. Most have settled on the format pioneered by Sky’s “Soccer Saturday” — launched in the 1990s — in which an array of former players sit in a studio, watching feeds of the games only they can see, and update viewers on key moments in real time. (Think of the N.F.L.’s popular Red Zone channel, only without seeing anyone actually playing football.)A group reaction to a last-minute goal on Arsenal Fan TV in 2021 made a compilation of the watchalong’s greatest hits.The form of the show that Mr. Mottershead and Mr. Smith host on Stretford Paddock, the Manchester United fan channel they co-own — or its counterparts on outlets like The Redmen TV (Liverpool) and We Are Tottenham TV (self-explanatory) — is essentially the same. The function, though, is distinct.Most of their viewers, Mr. Mottershead said, are also watching the games, either legally or illegally. “They turn the commentary down and listen to us instead,” he said. They do so because they want a much more narrowly focused product: Stretford Paddock’s audience only wants updates on Manchester United, for example, not news about anyone else who is playing at the same time.And, crucially, they want those updates delivered not by the compromised and biased mouthpieces of the mainstream media — what they see as retirees protecting their friends and business interests, or commentators with the nebulous but definite prejudice against their club — but by dyed-in-the-wool fans like them. “We might disagree on things,” Mr. Mottershead said. “But we all want United to do well.”Still, after more than six years leading watchalongs with Mr. Smith, Mr. Mottershead has come to believe that what draws in fans is not simply a matter of having their obsessions met and their biases confirmed.What his viewers are looking for, he thinks, is simple. They want someone to watch the game with them.Viral EmpireThe part of the soccer industry that is made for fans and by fans is necessarily tribal. Every club essentially exists in its own silo. The biggest names in the Manchester United content universe will be largely alien to those who follow Liverpool, just as celebrated Arsenal podcasters will have little or no resonance to Tottenham supporters.The crowning exception is Mark Goldbridge, soccer’s 44-year-old livestream kingpin and the genre’s only real crossover star. It is not just that his fan channel, The United Stand, currently has 1.77 million YouTube subscribers. It is that almost every time Manchester United loses (or draws, or concedes a goal), he is liable to reach many millions more.Footage from Mr. Goldbridge’s streams reliably goes viral: rants that are by turns splenetic, wildly N.S.F.W., and vaguely surreal. He will howl that Manchester United’s defense has “all the resistance of a papadum catching a bowling ball,” say, or that the club is accidentally employing “a team of slow giraffes.”Quite what it is about Mr. Goldbridge that has made him so prominent is difficult to pinpoint, and he offered no clues: He declined through his representation to be interviewed for this article, on the grounds that he is currently exploring opportunities away from “the watchalong space.”In interviews, Mr. Goldbridge has accepted that there is an element of cringe comedy, in the style of David Brent or Alan Partridge, to his delivery. Peter McPartland, a host on Toffee TV, a channel dedicated to Everton, agreed. “There is an awkwardness to him that makes him funny,” he said.Channels like We Are Tottenham TV and others all emphasize their bona fides as fans, and can offer faraway fans a glimpse of the in-stadium atmosphere they might never experience in person.Whatever it is, it is undeniably effective. “He has built an empire,” said Paul Machin, a founder of The Redmen TV, the Liverpool fan channel. The problem is less his success, other hosts said, and more in the copycats he has inspired.“People see his videos going viral,” Mr. Machin said, “so now there are a lot of Manchester United watchalongs where people you’ve never seen before are kind of performing their anger.”The economics of the internet, in theory, incentivize virality. In an industry in which there is a direct correlation between clicks and revenue, going viral is held to be both the greatest prize and the ultimate purpose of all online content.Those who earn their living from fan channels, though, see that kind of attention less as a goal and more as a danger. “We don’t want that virality,” said Ben Daniel, who founded We Are Tottenham TV with his brother, Simon, in 2017.Clips that break tribal lines tend to do so by attracting a considerable proportion of “hate watches,” he said — views from fans of other clubs relishing another team’s suffering. But those are not people who might hit the like button, or subscribe. Virality, it turns out, brings the wrong sort of fame.ParasocialOn the surface, the rewards for watchalong fame are thin. YouTube’s algorithm is weighted toward shorter videos, not hours of broadcast. The platform’s chats, which allow viewers to append payments to their comments or questions, drive only a couple of hundred dollars of revenue.The benefits are largely second-order ones. They are worth doing, Mr. Smith said, because they can drive subscriptions. Mostly, though, they do them because “it would be weird not to: The game is the culmination of everything we talk about.”He and Mr. Mottershead are old hands by the standards of the genre: Stretford Paddock has been doing watchalongs for almost a decade. Most of the newer versions trace their origins to the pandemic, when social distancing rules kept fans from attending games in person.Before then, fan channels focused on giving supporters who could not or did not attend games a digital version of the experience: a taste from outside the stadium, and inside the crowd, before, during and after games.“People want to feel that connection to their clubs,” one watchalong host said, wherever they happen to be watching.Rory Smith/The New York TimesWith the stands empty, that was not possible. All that was left was to offer running commentary on the games that they, like every other fan, were watching on television.When fans returned to the stands, though, the channels noticed there was still a sizable audience craving that type of in-game coverage. “It was so popular that we couldn’t drop it,” Mr. Machin said of The Redmen TV’s experience.Creators of Premier League watchalongs said they all appeal to roughly the same audience, distinguished only by tribal allegiance: fans generally between 16 and 35, though with a substantial proportion who are just a little older. A slender majority live in Britain, but there are healthy constituencies in Ireland, the United States and Australia, as well as whichever country a given team’s stars call home. Tottenham, for example, has a sizable following in South Korea thanks to the club’s beloved captain, Son Heung-min.They are all watching, too, for much the same reason. “People want to feel that connection to their clubs,” Mr. Machin said, wherever they happen to live.Watchalongs create a different sort of bond: a form of what psychologists call a parasocial relationship. Viewers want their biases to be reinforced. They want to know how other, like-minded fans are reacting to the games. But they also want the digressions, the asides about roofing and nightmares and cultural appropriation as it relates to hairstyles.They are, after all, watching from home, all around the world, each of them locked in their own little silo. What they want, more than searing insight or expert analysis or even a cheap laugh, is a connection to people who are doing exactly the same thing.Mr. Mottershead and Mr. Smith are not trying to offer them detailed commentary. They are trying to recreate the feeling, Mr. Mottershead said, of “watching the game with your mates.” More

    • 163 Shares169 Views

      in Soccer

      Messi Surcharge: Red Bulls, Other M.L.S. Teams to Charge More for Miami Games

      by

      A Red Bulls promotion has some fine print: If Inter Miami is the opponent, you get a different game.A holiday deal offered by the Red Bulls soccer team includes some merchandise, like a travel mug, as well as tickets to two games, including its first home game.But there is some fine print. The Major League Soccer schedule will not be announced until the end of the year, and if it turns out that the home opener is against Inter Miami, fans who buy the package will get tickets for the second home game instead.The reason is Lionel Messi.Miami is the team of Messi, the global superstar, and a chance to see him is a lot more appealing than a random game against, say, Toronto F.C. Any time he comes to town will be an event, and teams don’t want to just throw such a golden ticket into a package deal.Some Red Bulls fans who noticed the fine print were annoyed and expressed that on social media — words like “gouge” were common. But at least a few others shrugged it off as a smart business move. “It’s purely naïve to expect the league not to try to capitalize on this at all costs,” said Dan Rodriguez, a Red Bulls fan from Westchester County, N.Y.The Red Bulls did not respond to a question about the ticket offer. Even if fans lose the Messi game, the deal still includes a game against the team’s regional rival, N.Y.C.F.C. And because there are 29 M.L.S. teams, the chance that the first game will actually be against Miami and Messi is slim.Around the league, though, teams are seeing a gold mine in Messi. Not every team has set its full pricing yet, especially since the schedule has not been announced. But the Columbus Crew is charging at least $382 for its home game against Miami and $421 and $679 for better seats. In contrast, tickets for ordinary Crew games this year could be had for as little as $40, or less as part of a season ticket package.Dynamic pricing is not unusual in M.L.S. or other sports. A big game against a rival might cost slightly more, but not several hundred dollars more.Miami itself is charging between 46 percent and 82 percent more for standard season tickets than it did this year, when Messi joined midseason. Less expensive packages are now about $800 for 17 games, and other season tickets are $4,000, $7,000 or even $10,000 for seats with club access.That puts Miami as one of the priciest season tickets in the world. The most expensive season ticket to Tottenham, in the English Premier League, costs $2,498, and it is $1,021 for Barcelona, World Soccer Talk reported.Messi signed for Miami in July, when many tickets were already sold. That meant fans already in possession of tickets to his games were able to cash in on a resale, while no extra money flowed to the teams. For next year, teams have time to plan and get some of that markup for themselves.Buying a season ticket to see another team that is scheduled to play Miami is one way to see Messi. Fans who do so will enjoy seeing Messi when he comes to town, or flip their tickets on the secondary market for a big payday.Of course that’s assuming Messi plays. He will turn 37 during the M.L.S. season and missed some games this year with a scar tissue ailment. When he did not play, many fans, some of whom had forked over top dollar, grumbled.After he missed a game in Chicago in October, for which 61,000 tickets had been sold, the Chicago Fire offered $250 credit for season ticket holders and $50 to single-game buyers as recompense.M.L.S. teams around the country will have visions of full houses of fans in expensive seats, and not of refunds, for 2024. More

    • 138 Shares189 Views

      in Basket

      How Ellie the Elephant, NY Liberty’s Twerking Mascot, Electrifies Barclays Center

      by

      Ellie the Elephant, the mascot for the New York Liberty, has danced her way into the hearts of fans as the team has played its way into the W.N.B.A. finals.Every mascot has its thing. Some dunk. Others flip. As for Ellie the Elephant, the mascot for the New York Liberty women’s basketball team? She twerks.Amelia Bane, 33, said she was blown away the first time she saw Ellie at a Liberty game in 2021. Ms. Bane, a video editor and a host of “Let the Girls Play!,” a comedic W.N.B.A. podcast, said she recorded a video of the elephant, who has often performed alongside the Liberty’s dance troupe, the Torch Patrol, and sent it to a friend.“You’re not going to believe this elephant that’s just absolutely throwing ass,” Ms. Bane recalled telling her friend. (While recounting the story, she excused herself for her colorful language.)“I don’t ever want to go to the bathroom during a game,” said Ms. Bane, who lives in Brooklyn and is planning to dress her infant as the mascot for Halloween. “Because even if the game isn’t on, Ellie is on.”The author Fran Lebowitz said she was surprised to see the mascot when she and a friend went to see the Liberty — who are playing the Las Vegas Aces in Game 3 of the W.N.B.A. finals on Sunday — at Barclays Center in Brooklyn this summer.“I fail to understand what the elephant has to do with Brooklyn,” Ms. Lebowitz said. “Because to me, it’s the Republicans that are symbolized by an elephant.”Of Ellie’s dance skills, she added: “She did seem to be, I guess, very good for an elephant.”Ellie dancing with the Timeless Torches, a Liberty dance troupe whose members are over 40-years-old.Monique Jaques for The New York TimesThe Ellie EffectEllie has been a fixture at Liberty home games since 2021, a year after the team relocated to Barclays Center from its previous home, the Westchester County Center in White Plains, N.Y., a smaller arena where they had been playing since 2018. Before that the Liberty, who have been a part of the W.N.B.A. since the league debuted in 1997, played home games at Madison Square Garden.But this year, after a series of trades and draft picks resulted in the Liberty becoming a so-called superteam, Ellie’s fame has grown as the team has played its way into the W.N.B.A.’s championship round for the first time since 2002.Jillian Steinhauer, 38, a journalist in Brooklyn, compared Ellie to members of the Fly Girls, the in-house dance troupe from “In Living Color,” a sitcom from the early 1990s.“She’s just so good,” she said, “and she’s wearing a freaking elephant costume.”During a halftime performance on the opening night of the Liberty’s 2023 season in May, Ellie danced to a medley of hits by the rapper Lil’ Kim, who grew up in Brooklyn. She was wearing a black caped leotard, black thigh-high boots, sparkly sunglasses and a luminous, golden-brown wig tucked behind her giant ears.At a performance the year before, Ellie channeled Mary J. Blige while grooving to a supercut of Ms. Blige’s most popular songs in a brown wig with crimped, 48-inch-long locks that flew through the air whenever Ellie snapped and shook her head.Criscia Long, the senior director of entertainment for the Liberty and the Brooklyn Nets, said those wigs were such a hit that they inspired a new hairstyle that Ellie debuted this season: a 72-inch-long braid that falls to her feet.Ms. Long added that, each season, Ellie has received a new pair of customized Nike sneakers for her Barclays Center performances.This season Ellie debuted a new hairstyle: a 72-inch-long braid that falls to her feet.The New York Liberty“We had to step it up with Ellie’s foot game,” she said.Ellie has shown off her footwear while performing her signature dance move: the Ellie stomp.During the fourth quarter at home games, the arena’s lights go dark and a spotlight appears on a huddle of other dancers. “Headsprung” by LL Cool J starts booming through the arena’s speakers, and then Ellie leaps over the dancers and lands on one foot with a thunderous stomp. The Jumbotron camera somersaults and shakes as the dancers fall to the ground, seemingly knocked unconscious by the aftershock.“The Ellie stomp totally brings the crowd together,” said Rachel Kaly, a 28-year-old comedian in Brooklyn.She added that Ellie’s braid, custom sneakers and costumes — which have included a pink bikini worn at a Barbie-themed game — have made the elephant “kind of a fashion icon.”Keia Clarke, chief executive of the Liberty, said that the W.N.B.A. has traditionally targeted families as the league’s primary audience. Ellie, she added, “opened up a different lane that I think we weren’t completely expecting from a fandom standpoint.”The Evolution of EllieMs. Clarke said that choosing an elephant to replace the Liberty’s former mascot — a scruffy blond dog named Maddy, after Madison Square Garden — had nothing to do with the Republican Party.Ellie, she said, is a homage to the elephants that the circus founder P.T. Barnum paraded across the Brooklyn Bridge, in 1884, to demonstrate its stability after its completion a year earlier. Her name is a nod to Ellis Island.An elephant, an animal that can symbolize power and resilience, also seemed fitting because the Liberty arrived in Brooklyn after its two worst seasons on record, Ms. Clarke said. (The team is owned by Clara Wu Tsai and Joe Tsai, a married couple who also own the Brooklyn Nets; Mr. Tsai is a founder and the chairman of the Chinese tech conglomerate Alibaba.)“For Brooklyn,” Ms. Clarke added, “We knew Ellie needed to be able to dance.”During a Liberty game in September, Ellie pumped up the crowd by doing a split.Mike Lawrence/NBAE via Getty ImagesFans said Ellie’s personality is as memorable as her dancing.Calla Kessler for The New York Times“When we thought about Brooklyn and its music and its culture, dancing absolutely had to be a part of it,” she said.Ellie was chosen after auditions were conducted with the help of a mascot consultant. Ever since, Ms. Clarke said, she has continued to surprise audiences with her ability. Ellie is “an extremely talented dancer in many, many different genres,” she said.Ms. Long, who was a captain of the New York Knicks’ dance troupe before she started working with the Liberty and the Nets, said she has been surprised by Ellie’s moves at “every single game.”“We just keep trying and throwing more things” at her, she added. (Ellie is paid for performing with the Liberty.)Watching Ellie dance is only part of her appeal, according to fans, lots of whom said they have also been charmed by her personality. In interviews for this article, Ellie was described as “welcoming,” “hilarious,” “joyful,” “fierce,” “fly,” “mischievous” and “the life of the party.”Mike Zakarian, 38, who hosts Team Hold!, a comedic sports-video series on YouTube, said that the way Ellie walks is almost more eye-catching than her dancing. “She stomps around like something is about to happen,” he said. “It draws your attention.”Ellie wore a rainbow tutu and matching hair bows while performing at a game in June.Mitchell Leff/Getty ImagesAll the attention he has paid to Ellie, though, has not helped Mr. Zakarian identify the person inside the mascot’s costume. And he is not alone.“I’ve had so many conversations like, ‘Is Ellie a man? Is Ellie a woman? Is Ellie in their 30s or in their 20s?’” said Mr. Zakarian, who lives in Queens. “‘Is there is a world in which Ellie was a running back in college? Or maybe a Division 1 cheerleader?”He has had conversations with multiple people in his YouTube videos about Ellie’s identity, he said, and whether there is “a crew of Ellies” that rotate performing at games.“I need a podcast,” he said. “A ‘Serial’-esque breakdown of who is Ellie?”Who Is Ellie?In an interview on Monday afternoon at Barclays Center, Ellie, who was accompanied by Ms. Long, did not speak. (Ms. Long had previously declined to comment on Ellie’s identity.)But Ellie, who was wearing a white Liberty jersey and a pair of white-and-turquoise sneakers, one of which had “equality” painted across its toe box, did answer some questions by gesturing.Is she the best dancer in the W.N.B.A.? She shrugged bashfully.Does she feel the love from the crowd when she comes out? She vigorously nodded yes.Is the Liberty going to win the championship? Another vigorous nod. (At the time of publication, the team was down 0-2 in the best-of-five finals.)Is she single? Ellie threw her head back as if she was laughing, then opened her arms wide.Ms. Long offered to interpret her answer. “She’s for the fans,” she said.During the interview, Ms. Long also addressed one rumor about the mascot.“There’s only one Ellie,” she said in response to speculation that multiple people might rotate wearing the elephant costume. “There will only ever be one Ellie.” More

    • 150 Shares189 Views

      in Tennis

      Novak Djokovic, Back in New York and Loving It as Never Before

      by

      For two years, Novak Djokovic has been dreaming about New York.He has had plenty of success here, winning the U.S. Open three times. It’s where he made one of his most famous shots, returning Roger Federer’s serve with a walloping forehand when he was down double match point in their semifinal in 2011.His mind, though, has been stuck on one of his lowest moments, just before the end of his disappointing loss in the 2021 U.S. Open singles final against Daniil Medvedev.Djokovic was one win away from just about the only thing he has not accomplished in his career — becoming the first man since Rod Laver in 1969 to win all four Grand Slams in a single year. He sat in his chair on the sideline before the final game listening to the crowd of 23,000 in Arthur Ashe Stadium, who had long mostly cheered for his beloved opponents, roaring for him instead. He sobbed into a towel.He knew that New York crowds appreciated seeing greatness and history. He had felt and heard them pulling for him as soon as he walked onto the court, and they were still there for him as he sat on the edge of defeat.“Kind of a signal that I’m feeling very comfortable on the court,” Novak Djokovic said after practicing at Arthur Ashe on Wednesday. “Good fun. Positive energy.”Amir Hamja/The New York Times“I fell in love with the New Yorkers and New York in a completely different way that day,” Djokovic said during an interview on a quiet Wednesday evening in the player garden outside the stadium.After missing the tournament last year because of his refusal to be vaccinated against Covid-19, Djokovic is finally back at the U.S. Open. Like his collection of Grand Slam singles titles, now numbering 23 and the most of any man, the love he felt that Sunday two years ago seems only to have grown, on both sides.“I cannot wait to have Novak back in New York,” Stacey Allaster, the tournament director, said during a recent news conference.Djokovic has always been a gladiator on the court. He roars, pounds his chest, returns taunts from fans and smashes the occasional racket. He got himself defaulted from the 2020 U.S. Open when he swatted a ball in anger and inadvertently hit a line judge.But now, at 36, he has grown into being relaxed and introspective off it. While he has no shortage of pointed political stances, which he does not hide, he also apologizes for being late, makes fun of himself, and is easy with a smile. He wants people to like him, and he isn’t afraid to admit it.Djokovic after losing the U.S. Open singles final in 2021 that robbed him of achieving the Grand Slam.Ben Solomon for The New York TimesThe public has seen more of the latter since the French Open in June, when Djokovic overtook Federer and Rafael Nadal, his longtime rivals, in the race for the most Grand Slam singles titles.Fans packed the lower bowl of Ashe for his first practice at the stadium last week. Amid cranking serves and banging backhand returns, Djokovic acceded to the shouted requests for his famous tennis impersonations, mimicking the motions of Maria Sharapova, Andy Roddick, Pete Sampras and others that are part of a routine that began in the U.S. Open locker room in 2007, many championships ago.“Kind of a signal that I’m feeling very comfortable on the court,” he said afterward. “Good fun. Positive energy.”Afterward, he told Allaster that it was one of the best practice sessions he had ever had.When security guards gave the signal that the hitting session was nearing its end, children — and plenty of adults, too — pushed toward the edge of the court, waving phones and oversized tennis balls as they clamored for pictures and autographs. Djokovic spent more than 20 minutes working the edge of the court like a presidential candidate on a rope line as fans from the other side of it chanted his name, hoping to get him to come over there next.He couldn’t. A gym workout awaited. He has not come for another round of sympathy cheers. He is studying videos of the top competition, keeping to his strict regimen, getting his sleep, eating before it gets too late, and watching every morsel of food he puts in his mouth.Djokovic indulged fans seeking autographs after his practice session.Amir Hamja/The New York TimesWednesday night’s protein- and carbohydrate-packed dinner, eaten shortly after his gym session, was two salmon steaks, two large baked sweet potatoes, healthy servings of small yellow potatoes and chickpeas, and a bowl of pasta with olive oil and fresh vegetables.“The matches are going to get tougher, more demanding as the tournament progresses,” he said between bites. “So I’m always thinking in advance. I’m focusing on the next challenge, of course, but I also have in the back of my mind the long-term goal and the long-term plan, which is to win this tournament.”Much has changed since Djokovic last came close to winning here. He has become the elder legend of the sport and solidified his status as the greatest player of the modern era. Federer is retired. Nadal is recovering from surgery and on the edge of retirement. Carlos Alcaraz, the 20-year-old Spanish upstart long touted as the sport’s next big thing, has emerged ahead of schedule to fulfill every lofty expectation. He is the U.S. Open’s reigning champion and the world No 1.Fending him off, and all the other comers of the so-called next next generation (an ungentle swipe at the mid- and late-20-somethings like Medvedev and Stefanos Tsitsipas, whom Alcaraz has leapfrogged) is likely the final chapter of Djokovic’s career. His Grand Slam rivalry this year with Alcaraz, a rare and tantalizing intergenerational duel that pits raw talent and athleticism against inimitable experience, is the story of the sport.Djokovic prevailed in their first match at the French Open, where Alcaraz succumbed to stress-induced cramping, but lost in five thrilling sets in the Wimbledon final. Maybe it was a torch-passing moment. Maybe not. Either way, Djokovic is enjoying himself. Alcaraz, Jannik Sinner of Italy and Holger Rune of Denmark, he said, are members of a generation that unapologetically believes it is capable of beating him to win big tournaments. They are bold, and he loves that.“My role nowadays is to prevent them from that,” he said with the sly grin that has become a late-career trademark.Carlos Alcaraz greeted Djokovic at the net after his victory at Wimbledon.Patrick Smith/Getty ImagesHe can remember when he was one of them, in his late teens and early 20s, showing up in New York and, like many players before him, being blown away by the size and energy of the city. For a kid from a mountain town in the Balkans, even one who had traveled throughout Europe for tennis, it was a lot.On his first visit, he stayed with family friends in New Jersey, commuting every day to the Billie Jean King National Tennis Center. Every time he sees a sign for the Midtown Tunnel, his thoughts drift back to the innocence of that first trip in 2003.Now he spends the week before the U.S. Open at a hotel in Manhattan, soaking in the energy of the city, before moving with his wife and young children to a friend’s estate in Alpine, N.J. There, he switches into “lockdown mode” and finds peace and serenity among the trees and nature, especially on the days between matches, when he will often practice with hitting partners there rather than trekking to Queens.There is another advantage to that locale. Djokovic has heard plenty of stories in the locker room of players who have fallen victim to the pull of the New York night. Some of them involve his peers, and he may have even accompanied them to a club or two in an earlier life.Djokovic on a pop-up tennis court during a U.S. Open event at Times Square.Leonardo Munoz/Agence France-Presse — Getty Images“I was lucky early on to have people around me that kept me at bay,” he said. “But I did have freedom to explore and go around. Let’s say that I did get to know New York at night as well.”That will not happen this year, not with the memory of the loss to Alcaraz so fresh in his mind and the young Spaniard presenting a challenge equal to Djokovic’s greatest duels with Federer, Nadal and Andy Murray in his prime. After that Wimbledon loss, Djokovic put his rackets away for two weeks and headed for Croatia and Montenegro to vacation with his family in the mountains and the waters he knows so well. He pulled out of the National Bank Open in Toronto, citing fatigue.The tennis schedule does not indulge regret and hindsight, though, and quickly it was time to begin preparing for the next quest, the tournaments that often unfold in the sweltering, late-summer humidity of Cincinnati and New York. He trained in the hottest times of European summer days. Then he did two more “big heat” workouts when he arrived in Cincinnati for the Western & Southern Open.Good thing. Last Sunday’s final against Alcaraz was an enthralling, three-set slugfest that Djokovic won in a deciding-set tiebreaker that lasted nearly four hours and pushed him to the edge of heat stroke. Alcaraz cramped in the climactic moments. Djokovic called it one of the toughest mental and physical challenges of his career.Djokovic after defeating Alcaraz in the Western & Southern Open.Kareem Elgazzar/The Enquirer, via USA Today Sports, via ReutersA grueling test like that wasn’t really a part of his U.S. Open prep plan, but the intent was to win the tournament. It always is.“How you win and how long does it take, that’s something that’s unpredictable,” he said. “Better this way than losing a match like that, that’s for sure.”Or, love and dreamy moment aside, the one that happened in New York the last time around. This year, he hopes, another kind of dream awaits. More

    • 175 Shares199 Views

      in Tennis

      The U.S. Open Is King of New York. Could It Do More for Queens?

      by

      The U.S. Open tennis tournament will celebrate the 50th anniversary of equal prize money for men and women in the event, part of a legacy of equality and inclusion of which the Open is extremely proud. But many close neighbors of the U.S. Open have not always felt so included.On 111th Street and Roosevelt Avenue, in the shadow of the No. 7 train’s elevated tracks, thousands of people go about their business during the U.S. Open while having virtually no interaction with one of the most popular and profitable sporting events in the world.The U.S. Open employs about 7,000 seasonal workers from around New York each year.Kamal Alma and his family have owned the 111 Corona Discount & Candy Store, less than half a mile from Arthur Ashe Stadium, for over 40 years. Occasionally, during the week of qualifying and the two weeks of competition, some of the event’s temporary workers filter into Alma’s store. But he rarely sees tennis fans there and does not gain any noticeable uptick in business from the event. His children like tennis, but tickets for the main draw are too expensive.“Plus, I’m working all the time,” he said. “Who knows, maybe someday I’ll go.”The U.S. Open is one of New York City’s landmark events, drawing international attention to Queens while generating huge profits and employing about 7,000 seasonal workers from around New York. But for some, it could be a better neighbor.“We are happy it’s here,” said Donovan Richards, the Queens borough president. “It’s definitely an economic driver for the borough, for the city. But if it’s not benefiting the local community, what good is that for the people of Queens? When the three weeks is over, we’re still here.”Tommy Chan, owner of Tommy’s Doghouse, a food stand outside the U.S.T.A. Billie Jean King National Tennis Center.Richards said that he had just recently begun to dig deeper into how the U.S. Open engaged with the local community and that he planned to attend an event hosted by the United States Tennis Association on Tuesday to discuss those matters. He said he recognized and appreciated that the Open donated money to Flushing Meadows Corona Park, on which the Billie Jean King National Tennis Center sits in its 40-acre corner, and provided funds to enhance local community projects. He just wants to see more of it, commensurate with the huge sums produced by the event each year.“I look forward to sitting down with the leadership to really think about ways this partnership can benefit the fans, the tournament and the borough,” he said. “Not to say they don’t give support. We need to see that support ramped up to address inequities outside the park and in the park.”Since moving to the Corona and Flushing area from its previous location at the tony West Side Tennis Club in Forest Hills, Queens, the U.S. Open has sat in its corner of the park pumping out revenue for the nonprofit U.S.T.A., which pays the city a percentage in rent for the privilege. In 2022, the event raised $472 million and paid close to $5 million in rent. The U.S.T.A., which has paid its top executive more than $1 million in compensation, builds and pays for the infrastructure, including the stadiums.Many fans squeeze on to the No. 7 train to get to the tennis stadium.More than 888,000 spectators attended the U.S. Open last year, and at least that many are expected this year at an event that is in some ways an annual contrast of culture and class.Many fans will drive there on the crowded parkways and highways adjacent to the stadium. Some will ride the commuter rails from Manhattan, Long Island and New Jersey, and others will squeeze onto the No. 7 train from Grand Central Station. And when they have seen the last ball struck for the day, most will make their way back in the same fashion, without setting foot in the nearby streets and restaurants of Corona, Flushing or Jackson Heights or ambling into the adjacent park, where soccer and volleyball players mix with in-line skaters, joggers and picnickers.“We never lose sight of the fact that we are in a public park,” said Daniel Zausner, the National Tennis Center’s chief operating officer. “We want to be a bigger player in the community, always.”The U.S.T.A. offers free admission to a week of professional tennis during the qualifying tournament before the main draw, providing an opportunity to attract future fans.Spectators heading to the tennis center from the boardwalk bridge that connects to the No. 7 train and Citi Field, where the Mets play.Omar Minaya, the former general manager of the Mets baseball club and now a senior adviser for the Yankees, grew up in Corona just a few blocks from where the Open site is now. He and his friends played football and baseball in the park before the Open moved to Flushing Meadows in 1978, and boxing was a popular sport in Corona, too. Few of the kids played tennis. Minaya said he still saw a positive overall effect from the event but recognized that it was not for everyone.“It’s brought a lot of attention to Queens, and that’s good,” he said. “But most of the people that go to the Open, they aren’t going into Corona. It’s more of a corporate crowd than a local crowd.”Lew Sherr, the chief executive of the U.S.T.A., said economic activity from the Open filtered across the region, and he pointed to a decade-old study that put the annual economic impact of the tournament at $750 million for the New York City area. He estimated that a similar study now would double that figure.“Although the stadium sits less than a mile away, it has no connection,” Donovan Richards, the Queens borough president, said of the tournament’s physical relationship to its neighborhood.But in Corona and nearby Elmhurst, two areas devastated by the Covid-19 pandemic, many residents have little or no interaction with the U.S. Open.Carlos Inga owns the Super Star II food stand in Corona Plaza, just off Roosevelt Avenue and 103rd Street. He has lived in Queens for 20 years but has never been to the U.S. Open, nor have any of his friends, he said. Sometimes he will see employees wearing U.S. Open shirts and badges, but rarely any fans, unless they get off at the wrong subway stop by accident.“There is definitely a disconnect,” Richards, the borough president, said. “Although the stadium sits less than a mile away, it has no connection. Those are the questions we will be raising on Tuesday. The same goes for the airports and the new soccer stadium. How do they impact the neighborhood?”On 111th Avenue, 111 Corona Discount & Candy Store is less than half a mile from Arthur Ashe Stadium but rarely sees any foot traffic from the tournament.More than 40 percent of the 7,000 seasonal employees at the U.S. Open are from Queens.“I love working here,” said Yvette Varga, a regular seasonal maintenance worker at the Open, who is originally from Ozone Park in Queens but now lives in the Bronx. “We would always go to this park, and still, every year, we have at least one cookout here. So for me, it’s like home.”Some employees have not had such a favorable experience. In 2022, three employees accused a U.S. Open subcontractor of wage theft during the previous year’s event, and the funds were ultimately restored after Zausner’s intervention.“I wish I had known in September so I could have acted upon it then, instead of hearing about it 11 months later,” Zausner said.The No. 7 train runs above the roads leading to the U.S. Open.A freshly painted bench at the entrance of the tennis center.In 2019, Scott Stringer, the New York City comptroller at the time, charged that the National Tennis Center had underreported $31 million in revenue from 2014 to 2017 and therefore had underpaid rent by more than $300,000. The U.S.T.A., in a letter to the deputy comptroller dated Nov. 16, 2020, and obtained by The New York Times through a Freedom of Information Law request, concurred with a shortfall of $143,296.61 and paid it.The N.T.C. also donates funds for the upkeep of the park, but more attention seems to be focused closer to the tennis center, where park benches along the path surrounding the perimeter fence bore “wet paint” signs on Tuesday. Farther away, the paint was chipped off the benches and litter was more evident.“If you look, it’s not as nice as you move away from the stadium,” said Tina Chen, a Flushing resident and a senior at Yale University who was walking her dog, Coco, in the park. “I think it’s good to have the U.S. Open here, for sure. But maybe they could do more to fix up the rest of the area, too.”More than 888,000 spectators visited the U.S. Open during qualifying week and the two-week tournament last year. More

    • 125 Shares179 Views

      in Soccer

      The Matildas and the World Cup Crack Australia’s Code Wars

      by

      The World Cup has added a new dimension to a national sporting conversation often dominated by the rivalry between rugby and Australian rules football.Inside the vast sweep of the Melbourne Cricket Ground, almost nobody was paying attention to what was happening on the field. Those fans who remained in their seats were staring up at the big screens, absorbed by a game a thousand miles away. Many had given up the pretense entirely: They were on the concourse, gathered around any television they could find.The match they had come to watch at the M.C.G. was a significant one. Only a couple of games remained in the regular season of the Australian Football League, and the two teams in attendance, Carlton and Melbourne, were jockeying for position in the playoffs. The stakes were high enough to draw a crowd of almost 70,000 fans.For much of the first quarter, though, the spectators’ eyes and minds were elsewhere: In Brisbane, to be exact, where Australia’s World Cup quarterfinal with France had gone to a penalty kick shootout. The live sporting event playing out in front of them could not compete with the appeal of the Matildas. At this point, very little can.Over the course of the last three weeks, Australia has fallen — and fallen hard — for its women’s soccer team. The whole country seems to be decked out in green and gold. Images of Matildas players beam out from billboards and television screens and the front pages of every newspaper.One paper, The Courier-Mail of Brisbane, was briefly rebranded as The Kerr-ier Mail, in honor of Sam Kerr, Australia’s captain. Anthony Albanese, the prime minister, has expressed support for a national holiday if the team wins the World Cup.“We went out on a team walk in Brisbane before the France game,” defender Clare Hunt said. “And I had a moment where I thought: ‘Oh my God, this is actually happening.’ We were swarmed by the public, and they were chanting for us. We are a little separate from it, but when you’re in packed stadiums, when you see people on the streets, see people investing in women’s soccer, you realize what’s happening.”The Matildas’ games have consistently shattered records for television viewing figures. Their crucial group stage victory against Canada attracted an audience of 4.7 million people, making it the most-watched program of the year on the national Seven Network.The Australia team applauded fans after its quarterfinal win against France on Saturday.Dan Peled/ReutersTheir next game, against Denmark in the round of 16, was watched by a total of about 6.5 million people. It was the biggest television event of the year, on any network, for roughly four days: until the peak audience for Australia-France in the quarterfinals stretched beyond seven million.That figure does not include those who streamed it online or the vast crowds that gathered in Sydney, Melbourne, Adelaide and Perth to watch it en masse. By most estimates, it was the nation’s highest-rated sports event in a decade. The team’s semifinal match with England on Wednesday was cumulatively expected to surpass the 8.8 million who watched Cathy Freeman win gold in the 400 meters at the Sydney Olympics in 2000.The best gauge of how deep the Matildas’ impact runs, though, is in the reaction from Australia’s other major sports. For years, soccer, men’s or women’s, has struggled to compete for both attention and revenue in what is an unusually rich sporting ecosystem, fading in comparison not only to cricket, the national summer game, but to a panoply of winter sports, all of which are known, a little unhelpfully, as “footy.”“For a long time, the country was divided along the Barassi Line,” said Hunter Fujak, a lecturer in sports management at Deakin University. The line, named in tribute to the famed former player, coach and commentator Ron Barassi, is an imaginary, but potent, fissure. It runs from northwest to southeast, splitting Australia’s population, if not its geography, roughly in half.To the west of the line (Melbourne, Adelaide, Perth, Darwin, Tasmania) lies Australian rules football country. East of it (Sydney, Brisbane, Canberra) is rugby territory. The latter comes in two forms: rugby union, comprising teams of 15 players and broadly considered middle class; and rugby league, the more popular and more blue collar version played with teams of 13.Traditionally, relations between those various sports — the so-called football codes — are frosty. They have tended to hover, in fact, somewhere between resolutely competitive and downright hostile, a phenomenon known in Australia as the code wars. The battle is a prominent enough feature of the country’s cultural landscape for Fujak to have used it as the title of a book on the subject.“All of the codes have historically been resistant to each other’s success,” Fujak said. In part, the motivation is just business: Australia may be an immense country, but its population is relatively small.Members of the Freemantle Dockers watching the Women’s World Cup match between Australia and France on the stadium screens before their game in Perth.Paul Kane/Getty ImagesThe A.F.L. and the N.R.L. — the national rugby league tournament — are competing for the same limited number of eyeballs, broadcast deals, commercial revenue and governmental subsidy. The working assumption has always been that one’s rise must come at the expense of the other. “There are only so many people to go around,” Fujak said. “You would expect that of Coke and Pepsi, so why would the sports leagues be any different?”The enmity is so keenly felt, though, because it runs significantly deeper than mere mercantile instinct. “There’s a very strong rivalry at the cultural level,” Fujak said. “At a fan level, the sport you follow is inseparable from identity. For Victorians, being an A.F.L. fan is part of who you are, where you’re from.”In that power struggle, soccer has long been little more than collateral damage. If the A.F.L. and N.R.L. have cast themselves as not just authentically Australian but as a central pillar of a localized identity, soccer has been projected as an often unwelcome import.Though it has always been popular as a participatory sport, the game — as one notorious, offensive mantra put it — was long cast as a lesser form, simultaneously effeminate, foreign and homosexual. Craig Foster, a former Australia player and now a human-rights activist, recently told the BBC that the A.F.L., in particular, has been “antagonistic” toward soccer.That animosity has manifested in both the practical — refusing soccer teams access to its facilities, declining to allow its stadiums to be used as part of Australia’s doomed bid to host the 2022 men’s World Cup — and the petty.It was noted, for example, that the A.F.L. chose to release its schedule for this season at almost the exact minute Australia’s men’s team kicked off against Argentina in the men’s World Cup last year. The A.F.L. has always maintained it was just a quirk of timing.In the weeks leading up to the Women’s World Cup, it appeared little had changed. Though several rugby league stadiums were slated to host matches, the A.F.L. had not been willing to surrender its largest arenas, the M.C.G. and the Sydney Cricket Ground, two of Australia’s best-known venues.That posture, Fujak said, was not unreasonable: FIFA’s rules would have required the A.F.L. to vacate its two major arenas for two months at the very height of the season. “The demands were too onerous,” he said. Still, it did not exactly suggest that Australia’s other sports were about to show the Women’s World Cup, or the Matildas, much hospitality.Australia during the quarterfinals.Asanka Brendon Ratnayake/ReutersOver the last few weeks, that concern has been proved demonstrably false. “This is without doubt one of the most exciting times to be an Australian sports fan in the country’s history,” said Andrew Abdo, the N.R.L.’s chief executive. “The Matildas’ performances in the World Cup have made a monumental contribution to the rise of women’s sport in Australia.”In deeds, as much as in words, the A.F.L. has been no less effusive. It has moved kickoff times to accommodate Matildas games. On Saturday, it broadcast the France quarterfinal before, during and after games in Melbourne and Sydney.Matthew Nicks, the head coach of the Adelaide Crows, admitted he would rather “be watching the Matildas” than guiding his team in a game against the Brisbane Lions. He and his counterpart, Chris Fagan, were filmed watching the penalty shootout on a phone when they were supposed to be conducting their postgame media duties.Both codes of football, the commentator George Megalogenis wrote in The Brisbane Times, have been “dreading the moment that soccer holds the nation’s attention, and now that moment is here.” So compelling has the Matildas’ journey been, though, that they have melted away every last vestige of resistance.Foster, the former men’s player, believes that has been rooted more in pragmatism than a fundamental, lasting shift in the way the codes regard each other. The A.F.L. agreed to show the France game in its stadiums because “it was worried nobody would turn up” for the fixtures otherwise, he said.Fujak, too, suggested that willfully ignoring the tournament would have made the A.F.L. look “sulky and negative” at a moment of uplifting national unity. “It’s the most strategically astute sports league in the country,” he said. “It might be cynical, but I think they saw it as the lesser of two evils.”He wondered if the A.F.L. had made something of a calculation. “They’ve always played the long game,” he said. “Soccer has moments of success but, come the end of the tournament, it fades away again.”The risk, this time, is that the effect will be more lasting, that this tournament has on some level reshaped Australia’s entrenched sporting landscape. The code wars may rumble on, in some form, but the Matildas, at least, have risen above them. They have become, in three short weeks, a core part of the country’s identity. More

    • 138 Shares99 Views

      in Soccer

      For American Soccer Fans, a Late Night Was a Tense One

      by

      Fans of the Women’s World Cup in the United States on Tuesday had a critical decision to make based on a distinctive 3 a.m. kickoff: Stay up late or wake up early?At Banter Bar in Williamsburg, Brooklyn, patrons groggily stumbled through their next important decision — caffeine or alcohol, or both? They stifled yawns as they powered through the wee hours or stirred themselves from unsatisfying naps, in hopes of watching the U.S. women’s national soccer team rally in its showdown with Portugal for a spot in the single-elimination portion of the World Cup.Cups of coffee and pints of beer were the most popular drinks, but there were also plenty of Bloody Marys, gin and tonics, Red Bull vodkas and even tequila shots — a choose-your-own-adventure style Monday night or Tuesday morning, depending on your perspective.“We were going to open for this no matter what,” the bar owner Chris Keller said. “We’ve been packed for every U.S.A. game.”Under a new ordinance, Franklin Hall in Washington, D.C., was able to host a watch party and serve alcohol on tap until 4 a.m.Pete Kiehart for The New York TimesBanter Bar in the wee hours of Tuesday.Jackie Molloy for The New York TimesAnd packed it was, despite the hour. Across the United States, bars opened early or stayed open late to host soccer fans looking for a shared experience or even just a cable connection. In New York and Washington, D.C., as well as Columbus, Ohio, and Portland, Ore., and points in between, fans disrupted their regular sleeping routines to cheer on a national team that very nearly let them down before sunrise on the East Coast.In Columbus, the Pub at Lower.com Field, where the Columbus Crew of M.L.S. play, had a near-capacity crowd for the scoreless draw. Franklin Hall in Washington took advantage of a new local ordinance that allowed it to host a watch party with alcohol on tap until 4 a.m., followed by coffee on tap for most of the second half. The Sports Bra, a bar in Portland focused on women’s sports, showed the game on Fox in English and on Telemundo in Spanish because the Fox feed kept cutting out.At Banter Bar, most groups were split in terms of those who stayed up and those who crashed for a few hours before the game.“You can’t trust an alarm,” said Elena Studier, who was tucked into a booth with her partner, Marti Martinson. Studier had napped, Martinson had not. “You have to have somebody on the other side,” Studier said.The U.S. fan Han Cronig let out a yawn during the match at Franklin Hall.Pete Kiehart for The New York TimesThe TV broadcast of the game highlighted other watch parties, including one in Long Beach, Calif.Jackie Molloy for The New York TimesStudier and Martinson moved to New York City from North Carolina just two days before the decisive game. They said they were soccer fans and followed the North Carolina Courage in the N.W.S.L.“A week ago, we tried to watch the game, and there’s not much enthusiasm for women’s soccer at a Buffalo Wild Wings,” Martinson said.Studier, 27, added, “We were very excited to come watch with people who actually wanted to get up at 3 in the morning and watch women’s soccer.”Ruby Cirby was impressed with the turnout at Banter Bar. An avid soccer fan and longtime Banter patron, she said that during the Women’s World Cup in 2019, there were only about 10 people who showed up for a 7 a.m. game.“It’s a different vibe if you’re watching it at home,” Cirby said. “I feel like this is a perk of living in the city, is having bars that are open for these kinds of games.”There were only a few to choose from. Mathew Lee and Hector Conde drove to Banter Bar from Staten Island to watch the game. It happened to be Lee’s birthday — he turned 24 right after midnight. For most of the game, however, as the United States struggled to keep a scoreless draw with Portugal to advance to the round of 16, it was unclear whether Lee and Conde would be celebrating.“If they score one, we’re out,” Conde said. “That’s what makes it so nerve-racking.”Fans at Banter Bar expressed the emotions of American soccer fans everywhere.Jackie Molloy for The New York TimesThe question at Franklin Hall was: Beer or breakfast? The answer: Both.Pete Kiehart for The New York TimesThat tension was palpable for much of the game. A small TV in one corner of the bar was showing the Netherlands’ matchup with Vietnam, in which the Dutch racked up seven goals over an opponent the United States had outscored by three. By halftime, it was clear who would win the group — and it wasn’t the Americans.“I’ve been to the last two parades, and I’m hoping for a third one,” said Philip Crandall, who lives around the corner from Banter Bar. “But if they don’t sort something out, a third one doesn’t look to be in the cards.”In the second half, Banter patrons were itching for substitutions. Priscilla Osorio, who is also a follower of the N.W.S.L. club Gotham F.C., said she wanted to see “a Megan Rapinoe moment.” Osorio got her wish in the 60th minute — the bar erupted when Rapinoe checked in for Sophia Smith.“Did Vlatko wake up?” Osorio said loudly, referring to the U.S. coach.Vlatko Andonovski ultimately used all five substitutions, but nothing was enough to lift the United States past Portugal.At Banter Bar, Patrick O’Shea left no doubt about his rooting interest.Jackie Molloy for The New York TimesAbby Lore wore a U.S.-themed bow at Franklin Hall.Pete Kiehart for The New York TimesThe United States will now most likely face Sweden in the round of 16 on Sunday at 5 a.m. Eastern time — a concession for American fans who had hoped to see their team begin seven hours earlier, in a slot at 10 p.m. Eastern that looked like it had been designed with a U.S. audience in mind.Either way, Steve Gaddis was embracing the time difference with New Zealand and Australia, noting that it’s not every year that an overnight game is even possible. Gaddis attended the 2019 World Cup in France, and his sister was at Tuesday’s game in New Zealand.“How many chances do you have to get up and go to a bar?” Gaddis said. “If the next time is in 20 years, we’re going to be 50, and we’re not going to do that.”Gaddis’s friend Jessie Hunter, an architect, had her eye on her start time for work — 9 a.m. The group was planning to hit a diner after the final whistle and decompress before the workday began, the stress of the draw behind them with a new matchup and kickoff time to consider.Franklin Hall before its World Cup watch party.Pete Kiehart for The New York Times More

    • 163 Shares139 Views

      in Soccer

      Messi Was Already a Hit in Miami. Then He Stepped Onto the Field.

      by

      The impact of the soccer star, who scored a game-winning goal in his debut on Friday, has already been felt in the city known as the unofficial capital of Latin America.Since Lionel Messi announced in early June that he intended to make a stunning jump to Major League Soccer for the twilight of his career, he has flipped the world of his new team, Inter Miami, upside down and shined an enormous spotlight on South Florida. Considered perhaps the greatest soccer player of all time, Messi brought an unprecedented amount of attention to a team that was in only its fourth season and mired in last place.And when Messi was fouled near the top of the penalty box in the third minute of added time in his highly anticipated debut on Friday, he had a chance to prove once again why he was worth all of this hoopla, money and adulation. As he lined up for the free kick in the waning seconds of the game, the crowd of 20,512 at DRV PNK Stadium wondered if he could author another unforgettable moment in an already storied career.The answer: of course. With his golden left foot, Messi drilled a shot into the top left corner of the net, providing the winning difference in a 2-1 victory over Mexican team Cruz Azul that seemed surreal but also quite fitting.“A tremendous joy to get our first victory after how we’ve been doing in the league,” Messi said in Spanish in a postgame television interview.Teammate Kamal Miller said it best when he noted that it was “crazy how that the whole crowd expected the ball to go right there, and he put it right there.” He added later, “We all had that feeling that if anyone could pull off something of that magnitude, that’s the right man.”Fans stood outside DRV PNK Stadium on Sunday to celebrate Messi’s arrival.Saul Martinez for The New York TimesThis is the power of Messi. Before he agreed to come here, Inter Miami was perhaps best known for a cheating scandal in 2021. And this season, Miami had not won since May 23, a span of 11 games. But Messi, 36, has already made an instant impact on and off the field.Messi, who led Argentina to World Cup glory in December and has claimed seven Ballons d’Or as the world’s best men’s soccer player, isn’t just an iconic athlete who has reached almost mythical proportions. He already has and likely will continue to have a substantial cultural influence on a city — and region — known as the unofficial capital of Latin America. Restaurants have changed their menus to include Messi-themed dishes. Murals and signs of Messi have popped up everywhere. Argentine culture is spreading through him.“The magnitude of this announcement — no matter how much I’ve prepared, envisioned, dreamed — is mind-blowing,” said Jorge Mas, the Cuban American billionaire and South Florida native who is the managing owner of Inter Miami. “You’d have to live in a cave to not know that Leo Messi is an Inter Miami player, no matter where in the world.”Look no further than the demand for tickets.A mural of Messi outside the Argentine restaurant Fiorito in Miami.Saul Martinez for The New York TimesGranted, Inter Miami plays in a stadium about 30 miles north of downtown Miami that has a listed capacity of 19,000 and is a placeholder until a proposed larger venue next to Miami International Airport is expected to be completed in two years.But the prices for many tickets to Messi’s first Inter Miami game jumped over $300 from roughly $40. As he acclimated to a new team, Messi didn’t start the game — part of a new monthlong tournament between M.L.S. and Liga MX called Leagues Cup — but it was a sellout anyway. From the beginning of the game, long before he stepped onto the field as a substitute in the 54th minute, fans had been chanting his name.The average ticket price on the secondary market for Inter Miami’s remaining home games skyrocketed to $850 from $152, with road games seeing an even bigger jump, according to Ticket IQ.While some fans have gotten their hands on a Messi Inter Miami jersey, the items are hard to come by online. A note on Inter Miami and M.L.S. official stores, which are run by the sports apparel retailer Fanatics, said that Adidas, the league’s official jersey supplier, would be “delivering this product in mid October.” The M.L.S. regular season ends around then. (Adidas did not respond to a request for comment.)According to Fanatics, since Messi’s new jersey launched on Monday, Inter Miami has been its top-selling team across all sports. The company said on Thursday that it had sold more Inter Miami merchandise since Monday than in the previous seven and a half months of 2023.“This is going to give a level of global exposure for us that we never could have achieved without a player like Messi,” M.L.S. Commissioner Don Garber said. “Whether that’s in South America or in Argentina, or in Europe because he had legendary careers in Barcelona and in France. The goal is try to capture as much of the interest in Messi as we can.”Before Messi’s announcement, Inter Miami’s Instagram account had one million followers. The count had ballooned to nearly 11 million as of Friday, surpassing Inter Milan, the storied soccer club in Italy, and all professional sports teams in the United States save for three N.B.A. teams.Some businesses across South Florida now feature homages to Messi.Saul Martinez for The New York Times“The city has got a bit of a buzz to it now,” Inter Miami defender DeAndre Yedlin said to nearly 40 reporters gathered before a Thursday morning practice, a crowd much larger than usual. “People are really excited, which is nice to see.”For Messi’s presentation event on Sunday — which was broadcast globally in English and Spanish on Apple TV, M.L.S.’s first-year streaming partner — nearly 500 media members were credentialed, according to Inter Miami. And nearly 200 were approved for Messi’s first practice, with a news helicopter circling above since early that morning. Even though reporters were given access to only 15 minutes of the training session, which is common in the sport, television and radio reporters from Argentina broadcast live from their spots on the other side of the field, and then later from the parking lot.“That’s a gift that Leo has given the sport,” said David Beckham, the former soccer star and an Inter Miami owner. “It’s about legacy for him. He’s at the stage of his career where he’s done everything that any soccer player can do in the sport.”Even beyond the field, Messi is among the most famous humans on Earth. At the World Cup in Qatar, it was common to see not only Argentina fans wearing his jersey and singing the national team chants, but also people from Bangladesh or the Philippines. A 30-foot-tall cutout of Messi stands, for example, in the southern Indian state of Kerala.Building on its popularity in Asia, Argentina’s national soccer federation had already begun its plans to grow in the U.S. market a year and a half ago. Leandro Petersen, the A.F.A.’s chief commercial and marketing officer, said the federation has 30-year deals in place in South Florida either to build new facilities (North Bay Village) or to renovate existing ones (Hialeah) to use as training centers for its national team ahead of the 2024 Copa América tournament and the 2026 World Cup.Demand for Inter Miami gear and tickets have skyrocketed. Argentine culture is spreading through him in Miami.Saul Martinez for The New York TimesBut now that Messi is around, Petersen said the federation is benefiting from the boost and seeing its timelines accelerate. Before, he said, it was more difficult to compete with the established American sports leagues, such as the N.F.L. or N.B.A.“What’s happening now is that different companies that didn’t invest in soccer because it’s not the most popular sport in the United States, they’re now starting to include in their budget a part to invest in soccer,” Petersen said in Spanish. Emi Danieluk, the brand ambassador for a local chain of Argentine steakhouses called Baires Grill, which has frequently hosted Messi, his family and his Argentine teammates, said Messi’s arrival had already given more visibility to Argentine culture, products and food. He sees more potential ripple effects of Messi’s presence.“We have today an example of what Messi is generating in Florida, but I can assure you when he starts to travel for Inter Miami to other stadiums that have more capacity, like Atlanta United and 80,000 people, the impact he is going to have in every state is really significant,” Danieluk said. “I don’t think people realize that right now.”Messi walked triumphantly off the field after his first Inter Miami game.Chandan Khanna/Agence France-Presse — Getty ImagesThose in attendance at Friday’s game saw Messi’s substantial impact. After he and Sergio Busquets, a fellow newcomer and former teammate of Messi’s in Barcelona, entered the game, they began exposing Cruz Azul’s defense. In stoppage time, Messi drew a foul and worked his magic. He sent the crowd into a frenzy, celebrated with teammates and raced over to hug his family.“We want to start like that, giving the victory to these people and to thank all the people here,” Messi said afterward, adding later, “I hope that we continue like this and they keep accompanying us all year.” More