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    English football competition rebranded and given new name midway through season

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    THE EFL Trophy has been rebranded and given a name change yet again.It was known as the Bristol Street Motors Trophy for just over a year, with the company taking over as the rights holders for the start of the 2023-24 season.The EFL Trophy has undergone a rebranding and has a new nameCredit: RexNow the competition will be known as the Vertu Trophy – with Vertu a parent company of Bristol Street Motors.It is the latest sponsorship deal for the company, who are already the front of shirt sponsors for Yorkshire County Cricket.Vertu also have a deal with basketball team Newcastle Eagles, with their ground named Vertu Motors Arena.Their sponsorship of the EFL Trophy was part of a deal which saw Vertu become the official car dealer of the EFL.READ MORE IN FOOTBALLThe rebranding will come into immediate effect, starting with Friday’s Round of 32 draw.Chief Executive Officer at Vertu, Robert Forrester said: “Our partnership with the EFL has been a huge success over the past twelve months, allowing us to engage with community groups across the country and including one of the most dramatic finals in competition history at Wembley Stadium back in April.“As our business evolves to operate under one brand, we look forward to continuing to work alongside the EFL to drive the Vertu Trophy forwards, and are interested to see what fixtures emerge from Friday’s draw for the Round of 32.”The EFL Trophy has had 11 different sponsors since 1984 with the competition formerly known as the Papa John’s Trophy and the Johnstone’s Paint Trophy.Most read in FootballBEST FREE BET SIGN UP OFFERS FOR UK BOOKMAKERSEFL Chief Commercial Officer, Ben Wright said of the change: “Vertu have contributed significantly to the ongoing success of the competition and have made a lasting impact in communities by supporting accessible football with ticket initiatives.“Trophy attendances contributed strongly to the EFL’s status as the highest attended league body in Europe last season, and with every Vertu Trophy match live on Sky Sports this season, the exposure for the competition will continue on an upward trajectory.”Roy Keane reduces Ian Wright and Gary Neville to tears with crude comments about Premier League icon More

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      A-list celebrities exploring takeover of EFL clubs after watching Ryan Reynolds and Rob McElhenney’s Wrexham success

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      A-LIST celebrities are set to follow in the footsteps of Ryan Reynolds and Rob McElhenney after their success with Wrexham.The Hollywood actors secured back-to-back promotions with the Red Dragons to return the club to the third tier for the first time in 15 years, and are on the right track to repeat that feat this season.Celebrities are looking to follow in the footsteps of Ryan Reynolds and Rob McElhenneyCredit: AFPTom Brady invested in Birmingham last yearCredit: GettyA figure like Dwayne ‘The Rock’ Johnson could have a big impact on an English clubCredit: The Mega AgencyThe pair have acted as a catalyst for celebrity investment in English football, with the likes of Tom Brady, JJ Watt, Will Ferrell and golfers Jordan Spieth and Jordan Thomas all involved at various EFL clubs.Many more high-profile celebrities are set to follow suit according to football investment specialist Adam Sommerfeld, whose work involves connecting clubs with prospective celebrity investors.He told SunSport: “There are some incredibly high profile celebrities that are looking, some of the time it’s with their agent, some of the time it’s with the direct celebrity, but there are certainly some incredibly high profile ones looking at the moment.”Whether they find what they are looking for is another question. Celebrities certainly from the sporting world want to be seen to back a winner.READ MORE IN FOOTBALL”If you back a team in the Premier League that then gets relegated three times in a row, you don’t want to be connected to that.”It’s finding a club that could go on a journey but isn’t likely to plummet and negatively impact your brand.”Reynolds and McElhenney are quite unique as they are majority owners of Wrexham, whereas the likes of Brady and Watt only have minor shares in Birmingham and Burnley respectively.But they have already seen a return on their investment in terms of exposure, with League One Blues a regular pick for Sky Sports coverage – David Beckham even attended their match against Wrexham and sat alongside NFL legend Brady.Most read in EFLBEST FREE BET SIGN UP OFFERS FOR UK BOOKMAKERSAnd it appears the trend of celeb and US involvement in English clubs is only set to rise, with rapper A$AP Rocky tipped to invest in Tranmere.Sommerfeld continued: “Every team has at some point spoken in recent months to US investors. Most teams will listen and listen very seriously, as will most companies. Tom Brady in hilarious reaction after getting X-rated welcome from Wrexham fans for Birmingham clash”For a celebrity it’s a win-win. Ultimately you want to make sure you’re not backing the wrong horse that could have multiple relegations, goes out of business, but that’s very rare.”Otherwise it’s win-win for the celeb because they get to promote their personal brand to that team, they will gain Instagram followers, social media followers, which can be directly related to revenue for them.”There is the fun element, there is the partnership element of other doors that will open up in terms of co-valuing opportunities for both sides.”It’s sort of like how can The Rock’s followers go and follow Watford for example, and now that celebrity is being followed by Watford fans and now they might go and watch his latest film because of the affinity to Watford.”And rarely do celebrities put big capital in, most of it will be brand equity they will be putting in. “So their name is their investment, it’s not like they have to put in a huge amount of capital.” More

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      Controversial Wrexham star James McClean has special permission to break EFL rules for his own safety

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      JAMES McCLEAN has been given special permission to break EFL rules to avoid being abused by rival fans. The Wrexham star, 35, is regularly targeted by opposition supporters when he goes off the pitch.The EFL are giving James McClean special dispensation to break football lawsCredit: RexThe Wrexham winger is regularly targetted by abuse and missiles by rival fansCredit: ReutersFootball laws since 2019-20 state a player being substituted must leave the field by the nearest sideline – rather than trudging over to the dugouts – to speed up play and reduce time wasting.However, that has sparked a series of incidents with McClean clashing with supporters when taken off.That included seeing a cup of Bovril thrown at him against Birmingham and he appeared to blow kisses at Mansfield fans earlier this month. Now the EFL have stepped in to allow McClean and any other players at similar risk an exemption help them avoid further flashpoints.READ MORE IN FOOTBALLHaving liaised with Wrexham and the PGMOL – the body of referees – the EFL have circulated a letter advising clubs of the measure put in place for stars – including but not exclusively the former Sunderland, Wigan, West Brom and Stoke winger.As reported by the Daily Mail, the new directive came in an email to club safety officers as the EFL wrote: “You will be aware that James McClean is often on the receiving end of abuse from some sections of support.”This has, in the past, resulted in FA sanctions against the Club due to the chanting becoming racially, or religiously motivated and therefore, classed as a hate crime. “Missiles have also been thrown.Most read in EFL”It has now been agreed that on occasions in the future when Mr McClean has to leave the field of play, for whatever reason, he will leave by the shortest route towards the tunnel. “This process will help to reduce these incidents and also help to manage Mr McClean’s departure from the pitch without incident.”Chelsea and Wrexham stars Levi Colwill and James McClean fight just two minutes into pre-season friendly McClean has never shied away from controversy during his career and hit the headlines once again in recent weeks over his poppy stance.The 103-cap Ireland international decides not to wear a poppy on his shirt in the fixtures leading up to Remembrance Day each year.That is because his hometown of Derry was the site of the 1972 Bloody Sunday massacre which saw 14 unarmed civilians killed by British soldiers.And he feels wearing a poppy shows disrespect to those who died during the Troubles.However, he has stated he would be willing to join the majority of footballers by having the red flower on his jersey if it was solely to show respect to those who died during the World Wars. McClean stood apart from his Wrexham team-mates for the minute of silence before the 1-0 win over Mansfield. The veteran helped Wrexham win promotion last season and was seen revelling in the Welsh club’s fans’ anti-monarchy song about him – just weeks after future king Prince William visited the Racecourse Ground. McClean is, of course, not the only footballer who has been on the receiving end of abuse from opposition fans.Burnley’s Hannibal Mejbri taunted the passionate Leeds faithful in the closing stages of the Clarets’ win at Elland Road in September, leading to a furious reaction. However, the ex-Manchester United man certainly played his part in the animosity on that occasion.READ MORE SUN STORIESAnd the EFL cited the “racially or religiously-motivated hate crimes” surrounding McClean prompting the unprecedented dispensation.But SunSport understands should other players be at a similar safety risk like McClean, they too would be subject to the relaxed rules for their protection. A cup of Bovril was launched at McClean at St Andrew’s in SeptemberCredit: ReutersHe stood apart from his team-mates during the minute of silence for Remembrance DayCredit: PA More

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      Kim Kardashian and Dwayne ‘The Rock’ Johnson tipped for shock EFL club takeovers after Ryan Reynolds’ Wrexham revolution

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      KIM KARDASHIAN and Dwayne ‘The Rock’ Johnson have been tipped to complete an EFL club takeover.American investment in English football has exploded in recent years, with 14 Premier League clubs majority owned by US firms.The Rock has been tipped to make an investment in an EFL clubCredit: The Mega AgencyKim Kardashian could also be keen to get involvedCredit: GettyRob McElhenney and Ryan Reynolds have paved the way for celebrity investorsCredit: PAA$AP Rocky has been linked with a purchase of Tranmere RoversCredit: GettyIt is a similar case in the EFL with a third of owners American, while there has also been an increase in celebrity involvement.Hollywood A-listers Ryan Reynolds and Rob McElhenney sparked the drive with their takeover of Wrexham and the subsequent release of Disney+ documentary ‘Welcome to Wrexham’.More recently NFL legend Tom Brady has become involved as an investor in Birmingham City, with another American Football star JJ Watt purchasing a stake in Burnley.Superstar rapper A$AP Rocky was even linked to a takeover of Tranmere, and football investment expert Adam Sommerfeld believes it is only a matter of time before some bigger names get involved.READ MORE IN FOOTBALLHe told the BBC’s Monday Night Club: “A lot of these guys (celebs) will see them (clubs) as media assets because of the drama they produce.”To try and replicate that in another area, lets say film content, is very difficult.”The shoulder programming that comes with these things, the documentaries, opens them up to sponsors, to investors, to brand collaborators.”There’s an argument it will become saturated quite quickly, perhaps it already has been. [Tom] Brady, JJ Watt at Burnley.Most read in EFLBEST FREE BET SIGN UP OFFERS FOR UK BOOKMAKERS”Now it becomes about almost how can you take it up a level. Who’s going to get The Rock, god forbid who’s going to get a KIm Kardashian.”Sommerfeld also predicted all English clubs will be owned or part-owned by American investors in the next five to ten years, with “every team” in the EFL already in talks with US investors.Ryan Reynolds tells Liverpool star Mo Salah to ‘think about’ stunning Wrexham transfer in brilliant video More

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      Wrexham set to spend big on experienced Championship star in January transfer window

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      AMBITIOUS Wrexham plan to spend big in January and carry on rising up the EFL.The Welsh League One club have brought in a new backer and will announce a massive sponsorship deal next summer, so they are cash rich.Rob McElhenney and Ryan Reynolds have overseen incredible success at WrexhamCredit: GettyTheir main target is a goalscorer with Championship experience.A big fee and wages are on offer.Since Ryan Reynolds and Rob McElhenney’s takeover, Wrexham have climbed from the fifth tier into the third.They are third in the table, having missed an opportunity to go within a point of top spot earlier today.READ MORE WREXHAM NEWSPhil Parkinson’s men fell 1-0 to Stockport, who were also promoted from League Two last season, at Edgeley Park.In front of a watching Cole Palmer in the stands, Louie Barry bagged the winner in the 24th minute.Parkinson handed recent signing Jon Dadi Bodvarsson his first league start since his acquisition last month.Bodvarsson, 32, started as Iceland beat England in Nice at Euro 2016.Most read in EFLBEST FREE BET SIGN UP OFFERS FOR UK BOOKMAKERSHe has since played in England for Wolves, Millwall, Reading and Bolton.Upon signing for his new team, the experienced forward said: “It’s great to be at a Club like Wrexham.Wrexham’s James McClean catches beer thrown by Birmingham fans and pretends to drink it as he winds up supporters in huge League One clash”Everyone knows the history by now and it’s just a very exciting club to be a part of. I’m delighted to be here, and hopefully I can help the club achieve further success.”It’s good to be back in the dressing room. I really missed it – I think my wife was going crazy!”I’ve been training and trying to keep myself fit, but it’s good to be back in the environment and to work on getting my sharpness back.”The manager and the coaches have been really good with me, getting straight back into it.”It’s about finding myself again over the next few months. I want to get my confidence back for myself, work hard for the club, and see where it gets me.”Cole Palmer was in the stands as Stockport took on WrexhamCredit: RexJon Dadi Bodvarsson started for WrexhamCredit: PA More

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      Ruud van Nistelrooy ‘applies to become Coventry City manager’ just days after brutal Man Utd axe

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      RUUD VAN NISTELROOY has applied for the vacant Coventry City managerial job just days after leaving Manchester United.Van Nistelrooy, 48, was axed by United on Monday despite an undefeated short stint as interim boss that saw him winning three out of four matches in charge.Ruud van Nistelrooy has applied for the managerial job at Coventry after leaving Manchester UnitedCredit: PABut the Dutch tactician seems keen to forge a coaching career in English football after a successful spell in the Eredivisie with PSV Eindhoven, where he won the Dutch Cup in 2023.According to talkSPORT, the legendary striker has put his name in the hat for the Coventry job to replace Mark Robins in the Championship.Robins’ dismissal was met with shock by Sky Blues fans after an impressive seven-year stint that saw him turning the club from League Two strugglers to Premier League promotion contenders.Coventry owner Doug King claims the EFL side has received plenty of CVs from “high-quality” managers.Read More on Man UtdOne of which is reportedly ex-Chelsea boss Frank Lampard, which means Van Nistelrooy may face some intense competition for the job.The Real Madrid great would have a tough act to follow at the CBS Arena after a brilliant job by fellow Man Utd hero Robins, who also has a lot of history at Old Trafford.The former striker famously saved Sir Alex Ferguson’s job back in 1990 when he scored the winner in a 1-0 win over Nottingham Forest in the third round of the FA Cup, which led to the Scottish legend’s first ever trophy with the Manchester giants.However, Van Nistelrooy did an impressive job at United after replacing Erik ten Hag at the helm as he restored excitement and confidence.Most read in FootballBEST FREE BET SIGN UP OFFERS FOR UK BOOKMAKERSUnder the Netherlands legend, the Red Devils beat Leicester twice, drew with Chelsea and registered their first European win in a year by beating PAOK in the Europa League.Many were sad to see the former assistant boss go following the decision to start anew under Amorim, who is bringing in his own team from Sporting Lisbon.Ruud van Nistelrooy impressed by Amad Diallo after Man Utd end European drought Van Nistelrooy penned an emotional farewell message to the fans insisting the club will always have a “special place” in his heart More

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      EFL club issue update on new £130million stadium as part of stunning complex with gym and 180-bed hotel

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      AN EFL club has issued a “really positive” update on plans for a new £130million stadium.Oxford United are planning on moving from the 12,500-capacity Kassam Stadium to a new 16,000-capacity eco-friendly ground.Oxford United are planning on moving to a new 16,000 seater stadiumCredit: https://twitter.com/_LiamWalker_The club currently plays at the Kassam StadiumCredit: PAThe U’s have been at the Kassam Stadium since it opened in 2001.The club has now submitted a confidential pre-application request to Cherwell District Council over plans for the new stadium.The plans include a potential stunning complex, which would include a 180-bed hotel and a gym.The land known as the Triangle north of Oxford would also see a restaurant, conference centre, health and wellbeing space, and community plaza created.READ MORE ON FOOTBALLJonathan Clarke, Oxford United Development Director, said: “Requests for additional information are common with large-scale developments.”This is another really positive step forward in the process.”We remain fully focused on obtaining the necessary planning permission and preparing to build.”The club is also keen to improve the ecology of the stadium.Most read in FootballCASINO SPECIAL – BEST CASINO WELCOME OFFERSThis means that a transport model has been updated to allow for buses and bicycles to pass through matchday road diversions A footpath and cycleway has also been proposed to provide “additional connectivity and enhanced sustainable transport options”.Ipswich Town Football Club announce plans to redevelop 53-year-old stand in ‘exciting project’ with hotel and aquatics centre The club will also increase the number of on-site cycle parking spots from 150 to 446.It has also been claimed that the new stadium will be “the first all-electric stadium in the UK”.The U’s are currently sitting in 16th place in the Championship after a mixed start to the campaign.Manager Des Buckingham has overseen the team pick-up 17 points from their opening 15 games.Who are these famous footballers? More

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      Frank Lampard lined up for return to management in days as he’s tipped to replace former Man Utd star at EFL club

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      FRANK LAMPARD is set to return to management with Coventry City, according to reports.The Chelsea legend has been out of work since last year, following an interim spell at Stamford Bridge.Frank Lampard is reportedly set to take over at Coventry CityThe Sky Blues recently sacked Mark Robins after seven years in chargeAnd now the 46-year-old is said to be heading up a list of replacements for Mark Robins.The Mirror claim Sky Blues owner Doug King has earmarked Lampard for the role.It was believed that Wycombe Wanderers’ boss Matt Bloomfield was an early favourite for the vacant job.However, King reportedly wants a more experienced man at the helm.Read more football news The report adds Lampard could even take control before Coventry’s next home game against Sheffield United.Robins was given the boot after seven years in charge, which included guiding the club from League two to a Championship play-off final.Coventry legend Steve Ogrizovic was critical of the manager’s dismissal.”Very few things in football shock me but this is a poor decision,” Ogrizovic told BBC CWR.Most read in FootballHe added: “Mark Robins had more to give, look at the club since the day he came in and it’s been year-on-year success and progression.Frank Lampard hints at next job after Chelsea sacking he’d be ‘crazy’ to turn down”The sun has been shining on Coventry and they got back into the Championship and along the way there were some great memories for people.”The stadium is full now and it wasn’t when Mark Robins first came to the club.”Last week, Lampard was tipped to take over from under-fire West Ham manager Julen Lopetegui.Jeff Stelling said on talkSPORT: “I’m going to mention someone who might divide opinions.Who are these famous footballers?FOOTBALL FREE BETS AND SIGN UP DEALS“Is it time, if Lopetegui goes, for West Ham to bring Frank Lampard home? Just a thought.“He is available. He’s been mentioned in connection with the Roma job, but West Ham would be ideal for him.“I know there’s a man in situ at the moment, but it is just a speculative suggestion at the moment.” More

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      Shock moment former EFL boss grabs his own player and furiously shoves him after receiving red card

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      FORMER EFL boss Pep Clotet furiously grabbed and shoved his own player after the forward was sent off.Clotet, 47, managed Oxford and Birmingham between 2017 and 2020.Pep Clotet grabbed striker Raimonds KrollisThe furious Spaniard then appeared to shake KrollisClotet, 47, managed Birmingham during his stint in EnglandCredit: PADuring his time at St Andrew’s he helped to nurture Jude Bellingham.Since leaving Birmingham, Clotet has had three spells with Italian side Brescia, as well as stints at SPAL and Torpedo Moscow.Last month he took charge of third tier Triestina.Languishing at the bottom of Serie C, the club’s board would have hoped for their new manager to inject some fight into his troops.READ MORE FOOTBALL NEWSBut this probably wasn’t what they had in mind.In the 33rd minute of tonight’s home clash with Giana Erminio, goal-shy striker Raimonds Krollis was shown a straight red card.As the Latvian trudged off the pitch, Clotet caught his attention.Instead of heading straight down the tunnel, Krollis walked towards his manager.Most read in EFLBEST FREE BET SIGN UP OFFERS FOR UK BOOKMAKERSAt this point, an enraged Clotet grabbed the forward by the collar of his shirt and began to shake him.Krollis, 23, appeared dejected and did not try to free himself from his manager’s astonishing outburst.How to cure England’s Bellingham, Foden and Palmer headacheTriestina had to play with ten men for around an hour.And combustible Clotet’s mood won’t have been helped by how the game ended.Just three minutes from time, Giana Erminio grabbed a late winner via Gabriel Avinci.The result leaves Triestina rooted to the bottom of the table with just six points from 14 games.Since taking over on October 21, Clotet has amassed two points from four games.Triestina have not won since beating Arzignano all the way back on August 24.Clotet managed Jude Bellingham at BirminghamCredit: PA More