Emery, Unai

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    Unai Emery Is Back for More

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    NEW YORK — It has been more than three years now, but Unai Emery still remembers the moment as if he had just witnessed it. When he brings it up, all the frustration he felt on that day in March 2019 comes rushing back.Pierre-Emerick Aubameyang has just claimed the ball, the clock has ticked beyond the 90th minute and the referee has brought calm to the chaos. Arsenal has won a penalty, a last-gasp opportunity to win the match. It is also a chance for Emery, in his first season as Arsenal’s coach, to drag his team into the Champions League at the expense of the club’s bitter North London neighbor, Tottenham Hotspur.But Aubameyang, usually a lock from the penalty spot, fails to score. That shot, that missed opportunity, was the moment, as far as Emery is concerned, that ended not only Arsenal’s hopes of playing alongside European soccer royalty, but also his hold on his job as Arsenal’s manager.“We played a good season, and we were very close, but this moment…,” Emery says, allowing the sentence to trail off. He has made his point.For Emery, now two seasons into what has been by most metrics a hugely successful effort to rebuild his career at the Spanish club Villarreal, it is not only soccer games that are defined by moments: a missed penalty or a late save, a blown lead or a match-winning goal. Entire careers, he knows as well as anyone, can also be upended — or sent off on new, unexpected trajectories — by a single moment here or there.Emery, 50, did not fall all the way down the ladder after his firing at Arsenal. He was out of work only months before he landed the next summer at Villarreal, where he has directed a golden run that he believes has once again established his credentials for one of the sport’s top jobs. At least one Premier League club has come calling. (He said no.) More big clubs will follow. Emery sounds like a man who is ready to listen.“I think I recovered my level to keep in future my challenge high, high, high,” he said, raising his hands above his head. “I am very ambitious.”Emery with Pierre-Emerick Aubameyang in 2019. Player, Coach and Arsenal fans know what happened next.David Klein/ReutersHe has already been to soccer’s heights, after all: victories in three European finals with Sevilla, two seasons coaching Paris St.-Germain in the Champions League, then that call to go to London to manage in the Premier League.In 2018, Emery was tasked with leading Arsenal into the future, with managing its transition from 24 years under Arsène Wenger. The Emery era started well enough, with 11 consecutive victories, the club’s best run of form in more than a decade. But then came the botched penalty, the failure to leapfrog Tottenham in the standings, the bitter loss to Chelsea in the Europa League final. Emery survived the summer, but in November, after an extended winless run, Arsenal showed him the door.His morale-sapping departure has been traded for a two-year adventure in western Spain, a thrill ride that has delivered Villarreal’s first major trophy, moments of glory against some of soccer’s mightiest teams and proof, at least to Emery, that he can still be considered one of the game’s finest coaches.His most eye-catching successes came last season, when he took his team — a mix of rugged veterans, big-club castoffs and promising youngsters — on an improbable jaunt through the Champions League. Villarreal eliminated Juventus and Bayern Munich before threatening a comeback of cinematic proportions against Liverpool in the semifinals.That journey, Emery said, was built on players who rose to the occasion when their moment came. Much of Villarreal’s success was forged on the training field, he said, by practicing set pieces and counterattacks, by drilling into players the idea that they had to dig in and stick to a plan.“That is the difference you can reduce with other teams,” Emery said. In his view, coaches can improve their players and their teams by 10 or 15 percent. The rest is up to them, to a blend of preparation, belief and poise in critical moments.“How can I explain it?” he said. “Last year, we were worse when we played against Arsenal in the semifinals of the Europa League. We were worse than them. They were better than us. But our work before arriving to play against them — we created a very good mentality, and that is when one coach could make his team better than one that has better players.”It was a formula he brought to bear again in the Champions League last spring. Before each two-legged tie in the knockout rounds, Emery said, he told his players that they should expect to suffer and be outplayed for large spells, but that they should believe their chance would come to unsettle the opponent, either defensively or offensively. “When they start to suffer,” Emery said, “is when you can win.”Villarreal’s Pau Torres scoring against Juventus in the Champions League.Antonio Calanni/Associated PressAfter beating Juventus, Villarreal went on to eliminate Bayern Munich, too.Massimo Pinca/ReutersThe moments were unforgettable. A 3-0 victory at Juventus. A stunning first-leg victory over Bayern Munich in Spain, and then an 88th-minute goal to eliminate the Germans on their home field. Against Liverpool, Villarreal overturned a 2-0 first-leg deficit within 41 minutes to leave its opponent shaken and its stadium rocking.Liverpool regained its footing and survived — other teams get to have their moments, too — but the Champions League run has raised the profile of Villarreal’s best players. Some will move on. Their coach admits he probably will as well one day.He has already knocked back the advances of some suitors, including an approach from Newcastle United after the Premier League club was acquired by Saudi Arabia’s sovereign wealth fund. “It was not the right moment,” Emery said of his decision last November. Newcastle, for all its new riches, was last in the table at the time, and Villarreal was in the Champions League.That competition, he and his players knew, could change perceptions in ways that success in the Spanish league could not.“I’m in a very good environment to feel strong, to feel confident again, adding confidence in my work,” Emery said of his post at Villarreal. “And then, a new challenge.”Friedemann Vogel/EPA, via ShutterstockAt the beginning of his tenure, Emery said, he had planned to focus on the league. “But when we beat Atalanta and when we played against Juventus, the Champions League was, for me, more important,” Emery said. The club was getting recognition for its successes, and for players and coaches alike the performances could catapult their careers in new directions. “I know I have individual challenges as well,” Emery said.Emery had arrived at Villarreal bruised by the nature of his Arsenal exit. Those wounds are not completely healed. He described the departure in Spanish as a golpe — a blow. By the time he was fired, Emery was facing criticism that at times felt more personal than professional: Long before the end, former players and parts of the news media had taken aim at his command of English.Those criticisms still smart: When a fan at a preseason match in England recently goaded Emery by asking him to say, “Good ebening,” the coach responded with an obscene gesture that went viral.At Villarreal, the team’s wealthy owners have provided Emery a platform to find balance in his life, as well as a space to rebuild a belief in his style of coaching. But Emery said he was certain that his success was not a case of a coach’s finding his level, of a leader most comfortable one rung below the elite. “I’m in a very good environment to feel strong, to feel confident again, adding confidence in my work,” he said. “And then, a new challenge.”His determination to return to the top is perhaps best demonstrated by his extracurricular activities: While he has been re-establishing his credentials in Spain, he has also been working hard on his English. He described his summer trip to New York as a learning opportunity as much as a vacation with his son, Lander. It is perhaps a tacit admission that not all of the criticism during his time at Arsenal was wide of the mark.He has been ruminating on those moments at Arsenal when he could not quite get his message across, or those crucial early conversations with key players when linguistic barriers made it hard to create the type of coach-player bond essential to winning teams.“The next time I will arrive with better English,” he said.That time may come soon. For now, though, Emery is prepared to bide his time, to wait for the right moment.Jackie Molloy for The New York Times More

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      How Liverpool’s Dream Was Delivered, and Villarreal’s Dashed

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      Outplayed for a half, Liverpool scored three goals to reach its latest Champions League final. For Villarreal, though, all was not lost.VILLARREAL, Spain — In the corner of the Estadio de la Céramica, the one left totally at the mercy of the elements, the fans started to unfurl their scarves. On the scoreboard at their backs, the clock had ticked beyond 90 minutes. On the field in front of them, Villarreal was on borrowed time in the Champions League.It was then that they started to sing. As Liverpool enjoyed a rare moment of calm after a storm of an evening, and put the finishing touches on its 3-2 victory, the rest of the stadium noticed what was happening in the corner, and picked up the tune. They held their scarves aloft, too, a gesture of defiance, and loyalty, and gratitude.And then, when the whistle blew and it was all over, as Villareal’s players walked mournfully around the stadium, heads bowed and eyes raw, the tempo quickened. The scarves started to twist and to whirl, the mood shifting from regret at what had been snatched away to celebration of all that remained. In the pain, they found pride.Even in defeat, Villarreal’s fans filled Estadio de la Cerámica with noise, and pride.Biel Alino/EPA, via ShutterstockIndeed, quite how much it hurt was, perhaps, the best measure of quite how close Unai Emery’s Villarreal had come. This team was not supposed to be in the Champions League semifinals, not really; the very structure of European soccer’s elite competition is built to make it vanishingly unlikely that a team of its stature could travel this deep into the tournament.Villarreal was certainly not supposed to stand a chance going into the second leg. It had, by common consensus, been summarily dispatched at Anfield last week, its limitations exposed by the depth of Liverpool’s resources and the scope of its firepower and the sheer gravity of Jürgen Klopp’s team. The return leg was, more than anything, an administrative hurdle to be cleared, a form to be completed.Villarreal, the town, is a curious place to stage a game of this magnitude: a satellite of nearby Castéllon, more than anything, quiet and refined and, after a day spent under a torrential downpour, almost entirely deserted. Snatches of songs, in both English and Spanish, echoed around the streets.If the sense of occasion that ordinarily accompanies the most seismic games in Europe’s calendar was missing outside, it was palpable inside. For the first time, Villarreal had arranged a mosaic: a blue submarine against a yellow background, the club’s slogan, Endavant, picked out in giant letters. The public address announcer talked about believing in comebacks.Any doubters would have been converted within three minutes, as Boulaye Dia tapped home from Étienne Capoue’s not entirely intentional cross, and the Céramica seemed to melt. All of a sudden, everything felt possible. Liverpool, so seamless and so smooth in a 2-0 victory six days ago, struggled to complete a pass.Boulaye Dia got Villarreal off to the flying start with a goal in the third minute. Alberto Saiz/Associated PressBy halftime, its rhythm had been broken and its confidence sapped and then, just when it thought it might make it through, its advantage had disappeared completely. Capoue crossed, on purpose this time. Francis Coquelin headed home. Villarreal’s bench emptied onto the field, coaches and substitutes and sundry assistants all scarcely able to believe what they were seeing.At that moment, tied at 2-2 halfway through the second leg, Villarreal’s players stood within touching distance. The final was there, right there, and they could seize a place within it. Villarreal would be the smallest town, by some distance, to send a team to the biggest game in soccer.In an era defined and designed by Goliath, it would be this team, constructed on a shoestring, that did what Ajax and Monaco and RB Leipzig could not and made it all the way. And they could do it by etching their own entry in the Champions League’s ever-expanding book of eye-watering comebacks, a miracle to call its own, just like Barcelona (2017), Roma (2018), Liverpool (2019) and Real Madrid (passim).Hope and belief exist at different points on the same axis. Villarreal, in the space of 45 minutes, had traveled all the way along it.And then, just when it was there, within their grasp, it was taken away. Klopp took off one $45 million forward, Diogo Jota, and introduced another, Luis Díaz. The switch changed the momentum irrevocably. Trent Alexander-Arnold hit the bar. Díaz tried a spectacular overhead kick. And then Mohamed Salah slipped Fabinho through and his shot squirmed through Géronimo Rulli’s legs. In that moment, it was all over.Five minutes later, Díaz had scored, drifting in to head a cross under Rulli. Five minutes after that, Sadio Mané had put Liverpool ahead on the night, latching on to a pass from Alexander-Arnold, darting past Rulli as he charged out of his goal and into midfield, and then calmly rolling the ball into the net.Andrew Roberton, left, with Sadio Mané after Liverpool’s third goal.Eric Alonso/Getty ImagesPerhaps, in hindsight, it would have been easier had Villarreal not heard that siren call of possibility. Perhaps it would have been easier to go quietly, to succumb to the inevitable. That might have hurt less. But then the journey is not defined by the destination.Villarreal beat Juventus in Turin in the round of 16. It silenced Bayern Munich in the quarterfinals. And it produced 45 minutes that saw Liverpool — a team now on its way to a third Champions League final in five years, a team pursuing an unprecedented and scarcely possible clean sweep of trophies — so scrambled that when Klopp asked his assistant, Peter Krawietz, to identify a “single instance” of good play from the first half and show it to the players for inspiration, he came back and told him there was nothing to be found.And it did it all on a budget that is a fraction of its rivals, in an ecosystem in which the big beasts consume most of the oxygen, and with a team patched together from the discarded and the dismissed. There was a common root to the pride and the pain: At times, an aching wound can feel like a badge of honor.“Soccer is beautiful,” Villarreal’s captain, Raúl Albiol, said. In time, he knows, what will matter is not that Villarreal fell 45 minutes short of a Champions League final, but that it came to be in a position to fall 45 minutes short of a Champions League final.“This was a defeat,” he said, “but we’ll always remember this run.”Paul Ellis/Agence France-Presse — Getty Images More

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      How Villarreal’s Eye for Value Cracked the Champions League Code

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      A Spanish team’s run to a semifinal against Liverpool offers a template for how European teams can turn the impatience of the continent’s richest clubs against them.A great way to understand how it is that Villarreal — a soccer team from a town of only 50,000 souls, playing in a stadium that can hold a little less than half of them — finds itself in the semifinals of the Champions League is to consider the cleaning products aisle of Spain’s leading supermarket.The supermarket, Mercadona, and the soccer club are corporate cousins. Fernando Roig, Villarreal’s president and benefactor, has a minority stake in Mercadona, Spain’s largest retail chain, but it is his brother, Juan, the majority shareholder, who is credited with turning the latter into a staple case study for business schools around the world.Central to that approach is the idea that the customers are ultimately in charge. They are the ones, after all, who determine what their stores should stock. To ensure the company is meeting their needs, Mercadona, every so often, invites a selection of its most reliable customers to take part in a testing laboratory.These are held at 10 stores around Spain, and each is devoted to a particular strand of the business: pet care, for example, or snacks or personal hygiene. Customers are asked not only to offer feedback on various products — the packaging, the pricing, the taste, the smell — but to advise Mercadona’s staff on how they use them.That was how Mercadona discovered that while a lot of people were buying white wine vinegar as a condiment, they were also using it as a stain remover. “So they created a cleaning product made with vinegar,” Miguel Blanco, a business economics professor at King Juan Carlos University, once told a business journal from the Wharton School of the University of Pennsylvania. Mercadona, like Villarreal, understands that the appeal of a product depends on how it is used.Villarreal does not, at first glance, follow the blueprint laid down by the handful of teams from outside the exclusive cabal of fabulously wealthy clubs who have gate-crashed the Champions League semifinals in recent years.Francis Coquelin and Villarreal, who will face Liverpool twice over the next week, are 180 minutes from the Champions League final.David Ramos/Getty ImagesMonaco in 2017 and Ajax in 2019 felt a little like glimpses into soccer’s near future. It was in Monaco’s run past Manchester City and Borussia Dortmund that Kylian Mbappé, Bernardo Silva and Fabinho first pierced the sport’s broader consciousness. Ajax’s defeats of Real Madrid and Juventus on its way to the semifinals two years later helped turn Frenkie de Jong and Matthijs de Ligt into stars.RB Leipzig, which made the final four in that strange, ghostly pandemic tournament in 2020, seemed like a team from the cutting edge, too. It featured the likes of Dayot Upamecano and Christopher Nkunku, and was guided by Julian Nagelsmann, the standard-bearer for coaching’s first post-Pep Guardiola generation.Villarreal, on the other hand, does not feel like a vision of what is to come. The core of Unai Emery’s team is homegrown, with the rise of Gerard Moreno, Yeremi Pino, Alfonso Pedraza and, in particular, Pau Torres testament to the outstanding work of the club’s widely admired academy.Apart from Pino, 19, though, none are especially young, not in soccer terms. Even Torres, the club’s locally sourced jewel, is 25, meaning he is unlikely to inspire the sort of feeding frenzy among the transfer market’s apex predators that de Ligt generated in 2019.Instead, around that cadre of graduates, Villarreal gives the impression of being something of a Premier League vintage store, its team stocked with faces vaguely familiar to cursory followers of English soccer. There is Vicente Iborra, a 34-year-old midfielder who struggled to make an impact at Leicester City, and Pervis Estupiñán, the young Ecuadorean left back who noodled around the great Watford loan factory for a while.Like many of his players, Manager Unai Emery has a stint in England on his résumé.Lukas Barth/ReutersÉtienne Capoue, 33, spent six years at Vicarage Road, establishing himself as a rare constant on a Watford team defined by permanent change. Alberto Moreno was released on a free transfer by Liverpool. Francis Coquelin first emerged at Arsenal. Dani Parejo had a short spell at Queens Park Rangers. Arnaut Danjuma had flickered and sputtered at Bournemouth.And then there is the Tottenham contingent: Juan Foyth, a defender who had lost his way; Serge Aurier, ditto; and Giovani Lo Celso, an extravagantly gifted midfielder who found himself out in the cold upon Antonio Conte’s arrival as manager at Spurs late last year.Even Emery, of course, returned to Spain after being given the somewhat daunting task of replacing Arsène Wenger at Arsenal. His team at Villarreal, the one that eliminated Bayern Munich in the quarterfinals, the one that blocks Liverpool’s path to a third Champions League final in five years, has been constructed on the Premier League’s waifs and strays.Those familiar with Villarreal’s strategy say that is not a deliberate policy. Miguel Ángel Tena, the club’s sporting director, and Fernando Roig Negueroles, its chief executive — and the son of the president — have not set out to sift through those cast aside by the Premier League’s wanton, wasteful consumerism.Villarreal’s finances pale in comparison to its Champions League rivals.Biel Alino/EPA, via ShutterstockThere has, instead, been a degree of opportunism. When, halfway through last season, Emery needed a physically imposing, technically adroit central midfielder, he remembered being impressed by Capoue while he was in England. Capoue, who has admitted that he does not watch soccer, did not even know where Villarreal was when the offer came; he was just touched by Emery’s faith in him.Danjuma was another signing recommended by the manager: Villarreal’s analysts had never watched him when Emery suggested, in the aftermath of Villarreal’s winning the Europa League last season, that the team should pay $20 million or so for a player who had just been relegated with Bournemouth. The club, though, paid the fee. Villarreal now believes Danjuma, its breakout star, could one day fetch $100 million.Others have benefited from the club’s eidetic memory. Villarreal has long nurtured connections in South America in general and in Argentina in particular: When it last reached a Champions League semifinal, in 2006, it was with a team stocked with Boca Juniors alumni. Its scouting network picked out Foyth and Lo Celso long ago.Villarreal could not compete with the money on offer from England — or Paris St.-Germain, in Lo Celso’s case — when they first came to Europe, but the club knows well enough that soccer can always bring a second chance, particularly given how quickly English clubs, in particular, discard players.It is that insight that has allowed Emery not only to deliver the first major honor in Villarreal’s history — last year’s Europa League — but to sweep the team to within 180 minutes of the biggest game of them all: the knowledge that a product can have an alternative purpose, a more significant role, than the one stated on the packaging.Villarreal scooped up Arnaut Danjuma when Bournemouth was relegated from the Premier League.Alessandro Di Marco/EPA, via ShutterstockGiovani Lo Celso is one of three former Tottenham players on Emery’s team.Christof Stache/Agence France-Presse — Getty ImagesAnd it is that approach that, while it may not make Villarreal as compelling or as exciting as Monaco or Ajax, perhaps it makes its story a little more imitable, a little more inspiring in an age dominated both by the superclubs and increasingly by the financial might of the Premier League.Monaco’s success was built, in large part, on the unparalleled eye for talent of its chief scout, Luis Campos. Ajax’s was a tribute to the club’s unmatched gift for nurturing and fostering promise. But both contained trace elements of lightning strikes, too: difficult — if not impossible — to repeat or replicate.Villarreal, though, offers a template that might be followed, a vision for how clubs without the finances of the Premier League or the weight of the giants of continental Europe might be able to thrive. It demonstrates that it is possible to grow strong on the scraps from the feast, to thrive in soccer’s increasingly Anglocentric ecosystem, by remembering that the appeal of a product depends on its use. More