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    eToro Football Investment Report reveals elite club secrets for success

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    IT’S no secret that football and big business go hand-in-hand. Behind the scenes, there are huge sums of money at stake.Investment platform eToro has published an in-depth report that reveals the buying, selling and investment habits of Europe’s elite clubs over the past few years.
    eToro has published a report that takes a deep dive into the world of European club investments and transfers

    You don’t need to be a football fan to know that player acquisition isn’t just about winning matches – it’s about bottom-line profits, too.
    Just as important as scouting for rising, small-league stars is knowing the right moment to let go of established names to generate the maximum profits.
    This report from eToro offers an absolutely fascinating windowpane into the business dealings of clubs including Premier League treble-winners Manchester City, Borussia Dortmund, Benfica and dozens more.
    There’s no one-size-fits-all approach to elite club success – each team’s methods and priorities vary. Some strategies are long-term, some short-term.
    Perhaps the one thing Europe’s titan football clubs have in common is that they’re all operating in an absolutely ruthless big-bucks industry.
    As former England midfielder and BT Sport pundit Joe Cole comments on in his foreword to the report: ‘The way that football clubs approach transfers and talent development has never been more important.
    ‘The margins at the top of the game are so small that any edge a team can find can be the difference between success and failure. Getting it right has never been so important.’
    Most read in Football
    We’ve read the report and have listed some of its most compelling findings below.
    Key findings: the eToro Football Investment report
    The Football Investment Report was created by eToro along with the German football site Transfermarkt.
    It draws from multiple variables of data across time frames of either 5 or 10 years.

    The club to generate the highest profits from transfer sales was Benfica, which made a cool £625.4m in player sales, and a £312.3m profit in transfer activities. 
    ‘Buy low, sell high’ is a business adage as old as time – and it’s Borussia Dortmund who saw the highest return on a player: it bought Ousmane Dembélé from Stade Rennais for £30.7m, before selling him to Barcelona for £122.8m.
    The most profitable player as a whole, again, goes to Benfica, who sold João Félix to Atlético Madrid for £111.6m in 2019/20. Interestingly, the next two – Ruben Dias and Éderson – were both sold to Man City.
    Ousmane Dembélé delivered the biggest profit after just one season  – but it’s worth mentioning that Benjamin Mendy ranks at number 5 on the list: he was signed from Monaco to Marseille for £11.4m in 2016/17, and then was picked up by Manchester City in 2017/18 for £50.4m.
    In terms of UK clubs, it’s Tottenham Hotspur who has added the most value to their team. It ranks at number 3 in the list with an increased value of £281.4m.

    For a deep dive into these stats and how they compare against rival clubs, we highly recommend you read eToro’s Football Investment Report for a deep dive.
    If you’re passionate about football and you’re thinking of getting into investing, the 27-page report is essential reading – you can head to the eToro site and download the PDF.
    Since 2018, eToro has been a major sponsor of the Premier League, and since 2020 has also sponsored teams across the top European leagues.
    Next season, they will sponsor the men’s, and for the first time, the women’s teams of Arsenal, Everton, West Ham and Crystal Palace in the PL and WSL

    eToro is a multi-asset investment platform with over 30 million users worldwide. Visit the website to start your investment journey today.
    Read More On The Sun
    eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.
    MORE FOOTBALL NEWS
    Head to our football transfer news hub for all the latest information on transfers and signings. More

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      WIN tickets to Man United v Man City and join Rio Ferdinand behind the scenes

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      FANCY winning tickets to the ultimate Manchester derby and joining a legend in the game for an insider’s scoop behind the scenes?We’ve teamed with GoodGood, a charity that gives people the chance to win one-of-a-kind experiences in return for a donation.
      Enter for your chance to join Rio behind the scenes!
      Thus far, GoodGood have managed to raise over £177k for some truly amazing causes.
      For the latest competition GoodGood have partnered with football legend, Rio Ferdinand and The Rio Ferdinand Foundation.
      Together they are offering you and a lucky friend the chance to win tickets to the Manchester United vs Manchester City game at Old Trafford.
      But the prizes don’t stop there.
      You’ll also join Rio behind the scenes with BT Sport, get accommodation at Hotel Football and return flights from anywhere in the world.
      It’s the ultimate treat for a pair of football fans if you ask us.
      How to enter
      All you have to do is enter here from £10 and you’ll be in with a chance to win.
      The experience will take place on the weekend of the 14th January 2023.
      The competition closes on January 3rd 2023, a winner will be announced within seven days of this date.
      You can find terms and conditions here.
      A once of a kind experience could be yoursCredit: Simon Wilkinson/SWpix.com
      Funds raised from this competition will go to The Rio Ferdinand Foundation.
      The foundation was setup by Rio in 2012, with the aim of supporting young people to tackle inequality and achieve their potential through different mediums including sports, media, arts and education. 
      Each ticket bought makes a difference to the lives of young people and the communities they live in so that they can continue to thrive in all aspects of life. More

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      England boss Sarina Wiegman’s Euro 2022 power suit which rivals men’s counterpart Gareth Southgate’s famous waistcoat

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      WE HAD Gareth’s waistcoat in 2018… and now it’s time for Sarina’s suit for England football fans to celebrate.Four years on from the England men’s side reaching the World Cup semis in Russia, the women’s team qualified for the Euro 2022 final on home soil.
      Sarina Wiegman is rocking a classy two-piece power suit at the EurosCredit: Reuters
      It follows on from Gareth Southgate’s iconic waistcoat at the 2018 World CupCredit: PA:Press Association
      And with soon-to-be-adopted-Brit Sarina Wiegman leading the Lionesses to glory, the Dutch manager is winning over the hearts of the nation.
      Wiegman is doing it all in a classy and affordable high-street power suit – that could be yours for just £67.50.
      The 52-year-old former PE teacher has been rocking the relaxed single breasted blazer and pairing it with the matching slim fit trousers.
      The two-piece outfit is available from the nation’s favourite M&S – the same store that provided Gareth Southgate with his iconic number.
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      M&S describe Wiegman’s £45 jacket as “a roomy relaxed fit, with a neat lapel collar and two front felt pockets”.
      And it even has extra stretch so she can celebrate all those Beth Mead goals and Alessia Russo backheel finishes without any risk of a dreaded rip.
      The £22.50 trousers and a white shirt give Wiegman the air of the woman in charge.
      But she stylish Sarina completes the look with a pair of chunky white Nike trainers to give off the vibe of a woman who knows she is good at what she does and nails the smart-casual dress code.

      Relaxed Single Breasted Blazer, £45, Marks and Spencer – buy here

      The suit is available now on the M&S websiteCredit: M&S
      Wiegman completed her stylish look with a pair of white Nike trainersCredit: PA
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      Wiegman may have only been in the job for ten months but she has masterminded all 19 matches unbeaten, including a 20-0 and three 10-0 wins.
      One more victory on Sunday, against Germany or France, and she will etch her name into English football folklore.
      The Dutch manager is quickly winning over plenty of English heartsCredit: Richard Pelham / The Sun More