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    Why Denver Loves the Nuggets Star Nikola Jokic

    Jokic, the Nuggets center, may be the best player in the N.B.A., but he avoids the spotlight. Still, in his own way, he has endeared himself to a city hungry for someone to believe in.About two miles from downtown Denver, the yellows, oranges and reds of a spray-painted mural fill the cracked, gray cement wall of a building that houses a temporary employment agency. The mural rises about 20 feet and depicts an expressionless Nikola Jokic next to a much more emotive Jamal Murray, his eyes narrowed and arms extended as though he is wielding a bow and arrow.Thomas Evans, a 38-year-old artist, finished the mural of the two Denver Nuggets stars recently as the team prepared to begin the N.B.A. finals. On Thursday afternoon, hours before Game 1 of the championship series against the Miami Heat, Damien Lucero was blaring his song “It’s Nuthin” while recording a rap music video in front of the mural. Lucero, 21, goes by Dame$, pronounced “Dames” (not to be confused with Dame D.O.L.L.A., the rap name of Portland Trail Blazers guard Damian Lillard). He said the mural inspired him and some collaborators to write the song as a tribute to Jokic.He rattled off some of his favorite lines:“Clean sweep, yeah, it’s all me.Had to smoke him out like I puff trees.Four mo’ dubs then we pop rings.Triple dub, ain’t no joke, he the new king.”The old king — at least to those who want to describe him that way — is LeBron James, whose Los Angeles Lakers were swept by the Nuggets in the Western Conference finals. James is the biggest star in the N.B.A., with four championship rings, piles of endorsement deals and a constant presence on social media and television. Jokic has none of that.“I see a lot of myself in him,” said Evans, who also goes by Detour.“I’m in the studio all day working on my artwork, and I’m not really front-facing as much as other artists may be,” he said. “I don’t always want to be in front of the cameras. I don’t always want to be in magazines. I want to actually just do my work and let that speak for itself.”Thomas Evans finished the mural of the Denver Nuggets stars Nikola Jokic and Jamal Murray during the team’s run to the N.B.A. finals.In the N.B.A., stars often take on their city’s identity — or imbue the city with their own. Magic Johnson’s love of luxury and glamour made him a perfect fit for Los Angeles; James’s embrace of celebrity has made him the same. Patrick Ewing’s physicality screamed New York City. Jokic, a 28-year-old Serbian who may be the best player in the N.B.A., is a bit of an enigma, similar to Tim Duncan when he was in San Antonio. And that suits Denver and Colorado just fine, according to those who live here.“The kind of talent that he is, you know, a modest talent, not somebody who is searching out the spotlight, a team player, somebody who’s down to earth,” said Senator Michael Bennet, Democrat of Colorado. “I think Denver and Colorado, we view ourselves as down to earth.”On Thursday, Bennet wore a Nuggets warm-up jersey in Washington, D.C., on his way to vote to raise the debt ceiling.Stars like Jokic, who has won two Most Valuable Player Awards, can be close to a one-man stimulus for a city. The mayor of Denver, Michael B. Hancock, estimated that the Nuggets’ playoff run alone this year could bring in a $25 million economic boost.Even so, Jokic has almost no cultural footprint off the court as the Nuggets jockey for attention locally with the N.H.L.’s Avalanche and M.L.B.’s Rockies (all of which are overshadowed by the N.F.L.’s Broncos). But this obscurity is apparently by his own design. Talk of stardom appears to bore him. Asked whether he was the best player on the Nuggets, Jokic told reporters on Wednesday: “Sometimes I am, sometimes I’m not. I’m cool with that.”Murray, whose nickname is Blue Arrow because of his basketball shooting skills, appears to be more comfortable in the spotlight than Jokic. He’s personable, expressive and active on social media. When Jokic is not Denver’s best player, Murray almost certainly is. He has promoted at least 10 brands over the past year, according to SponsorUnited, compared to just two for Jokic. It’s unusual for a top player like Jokic to be so elusive off the court.“I don’t know how much influence he really has because he doesn’t put himself out there,” said Vic Lombardi, a Denver sports talk radio host.Fans outside Ball Arena in Denver before Game 1 of the N.B.A. finals between the Nuggets and the Miami Heat. Denver won the game, 104-93.Jamie Schwaberow/Getty ImagesJokic rarely does interviews outside of mandatory news conferences, where he gives mostly anodyne answers. He has a deal with Nike but does not have a signature shoe. He doesn’t host a podcast, and his politics are a mystery. He has appeared in a handful of commercials in Serbia. Jokic said recently that basketball was “not the most important thing” in his life and probably never would be.“I would think he would be more connected just because it’s required when you’re a player of that caliber,” said Andre Miller, who played for the Nuggets in the early 2000s and again a decade ago. He added: “I think he approaches it as, I’m just a basketball player. Mild-mannered. He goes and plays ball and he goes home. So it makes his job a little easier and it keeps all the distractions out.”Jokic doesn’t do many interviews or commercials, which is unusual for a top star.Kyle Terada/USA Today Sports, via Reuters ConNuggets forward Jeff Green said, “His job is to play basketball, not to meet everybody’s needs.”Vlatko Cancar, another teammate, chuckled when asked about Jokic as a public figure.“When you’re a star at that level it’s just so hard to please everybody,” he said. “I feel like he would like to sign autographs for everybody and shake their hands and take pictures with everybody. But it’s just too hard because it’s one of him and it’s millions of others.”Gov. Jared Polis of Colorado called Jokic “a rarity in the modern sports age.” He said people in Colorado “admire him all the more for not being an off-court distraction like other so-called stars are, you know, too often in both basketball and other sports.”Senator John Hickenlooper, Democrat of Colorado, said that Jokic was like a “large bear that can do ballet.”“And that is a great look for Colorado, because we’re a former cow town — a mining town,” Hickenlooper said. “We come from honest, hardworking roots. Denver now is pretty athletic, and I’m not sure we’re quite up to ballet yet, but we’re getting there.”Jokic had 27 points, 10 rebounds and 14 assists in Game 1 of the finals.Pool photo by Kyle TeradaWhite N.B.A. stars are often described in positive terms that are less frequently applied to Black players, such as gritty and unselfish. Still, discussions with those who know and follow Jokic suggest his reputation as a willing passer is deserved. Jokic has said he prefers to pass rather than score.His approach to stardom creates a challenge for the N.B.A., which is constantly looking to expand its reach. But the league doesn’t always help itself: The Nuggets, even with a two-time M.V.P., were not on national television during the regular season as much as some less-talented teams.In addition, a portion of Colorado residents have not been able to watch Nuggets games for the last four years because of a dispute over carriage fees between Altitude, the regional sports network, and Comcast. N.B.A. Commissioner Adam Silver said Thursday that it was a “terrible situation.”Hancock, the mayor, called it “really unfortunate.”“That robs these great young players of the notoriety they deserve and particularly in this season where they have done just phenomenal things,” he said.Stan Kroenke, who owns the Nuggets and the Avalanche, also owns Altitude. Polis, the governor, said he had “called upon both sides to work it out.”In Serbia, Jokic’s home country, the N.B.A. is popular. When he is home for the off-season, he lives as he does in Denver: away from the public, according to Christopher R. Hill, the U.S. ambassador to Serbia. But Jokic is someone “everyone is talking about right now,” he said.“The games tend to be at 2 o’clock in the morning,” said Hill, who lived in Denver for a decade before leaving for his post in 2020. “People stay up for those. It’s incredible. I’ll be talking to somebody in the Serbian government and they’ll start yawning — ‘Sorry, I was watching Jokic last night.’”The Serbian journalists Nenad Kostic and Edin Avdic have reported on Jokic since he was a teenager and now consider him a friend. They traveled to Denver to cover him in the finals, and had dinner with him the night before Game 1. They said celebrity makes him uncomfortable.“It’s not about money,” Avdic said. “It’s not about fame. It’s — I think — too much hassle for him. No, it’s too much of a burden for him.”Kostic said that Belgrade, Serbia’s big-city capital with nightlife, often becomes home for famous Serbian athletes, even if, like Jokic, they are from smaller towns.“Nikola is not like that,” Kostic said. “He likes to spend his days in Sombor, in the small city where he was born, where everybody knows him and they leave him alone.”Jokic was named the most valuable player of the Western Conference finals after the Nuggets swept the Lakers in four games.Ashley Landis/Associated PressTwenty years ago, the Nuggets drafted a player who was almost the polar opposite of Jokic: Carmelo Anthony. He was a more traditional franchise star, doing commercials, selling jerseys and putting out signature shoes. Starting when he was at Syracuse University, he made waves in popular culture, with his style and confidence. He spent more than seven seasons in Denver, coincidentally wearing No. 15, which Jokic wears now.Kiki Vandeweghe, the Nuggets executive who drafted Anthony, said both players’ approaches to stardom worked just fine for the franchise from a business perspective because of how well they performed on the court. He said Jokic “makes his team better.”“He comes with it every night,” said Vandeweghe, who played for the Nuggets in the 1980s. “He represents in many ways what the city’s all about and his team wins. And that’s a successful franchise.”Evans, the muralist, said he typically doesn’t paint celebrities, but found Jokic’s growing relevance worth the art. He finished his first mural of Jokic in February in the Five Points neighborhood of Denver. He added Murray in his second, the one finished just before the N.B.A. finals.Caroline Simonson, a 22-year-old Nuggets fan from Boulder, said she paid $810 to attend Thursday’s game and sit in the bleachers. She said Jokic’s public persona “limits his connection to maybe N.B.A. fans across the country, but not to the city of Denver.”“We’re prideful. We know what Colorado is,” she said. “If other people don’t know what it’s worth, we know what we’ve got here. It’s special to us. Sometimes we want to keep it to ourselves. We get to keep Jokic to ourselves.” More

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    The Nuggets Are in the Playoffs Again. Hold the Champagne.

    DENVER — It was 1976, 39 years before the arrival of Nikola Jokic, when the Denver Nuggets had their last best chance to win a championship.Hair was big, shorts were small. The ball was red, white and blue. The Nuggets had the American Basketball Association’s best record, again, and a roster with three future Hall of Famers.But the New York Nets had Julius Erving, who led them to an upset in the finals. As the fans at the Nassau Coliseum rushed the court, the announcer shouted, “It’s pandemonium!” Because it was the 1970s, and of course he did.Not to worry, Nuggets fans. There would be more chances. Oh, so many chances.The Nuggets are up to their 38th postseason chance now. No current team in major American pro sports has been to the playoffs so many times without winning a championship, according to Elias Sports Bureau.That might make the Nuggets the best franchise to never win it all.There are sadder teams in American sports, some with longer championship droughts and in decaying cities that could use more luck than Denver. For most of their titleless years, the Nuggets were good, and they were fun. They just cannot get the ending right.The next best chance for the Nuggets comes now, eight years after the Denver arrival of Jokic, the two-time reigning most valuable player. Behind the 6-foot-11-inch human Swiss Army knife, the Nuggets earned the No. 1 seed in the N.B.A.’s Western Conference for the first time.Rocky, the team mascot, has been a well-known part of the Nuggets since 1990. These days, though, the most beloved Nugget is Nikola Jokic. Theo Stroomer for The New York TimesMaybe this is the year. A city awaits.For now, the ghosts of “almost” are everywhere.They are in Lot C next to the football stadium. They are at the downtown performing arts center at 13th and Champa.And they are in the current arena, near the confluence of the South Platte River and Cherry Creek, where 19th-century miners set off the Colorado gold rush that would shape a city and a state and, one day, give a basketball team its name: Nuggets.A Miner With a PickaxStart in 1974, or 41 B.J. (Before Jokic). That’s when Carl Scheer arrived in Denver as general manager, with a friend and coach named Larry Brown. They came to invigorate a seven-year-old A.B.A. franchise called the Rockets.“Larry and I both felt that Denver was like a sleeping giant,” Scheer told a Denver magazine in 1979. “It was just beginning to shed its Old West, cowtown image.”The Rockets played downtown, at Auditorium Arena. It was part of a massive blond-brick complex completed in 1908, in time for that year’s Democratic convention. (William Jennings Bryan, if you must know, was on his way to losing the presidential election a third time.)The arena might be most famous as the site of Led Zeppelin’s first American concert in 1968. (A newspaper reviewer was not impressed by Robert Plant’s singing or John Bonham’s drumming.) Less famously, two nights later, the Rockets beat the Los Angeles Stars.The Nuggets were a middling American Basketball Association team in 1972 when they hosted Kareem Abdul-Jabbar and the N.B.A.’s Milwaukee Bucks in an exhibition game. Four years later, the Nuggets were a powerful force in the N.B.A. Associated PressThe Rockets had some good players, like Spencer Haywood his rookie year, but went through five coaches in five seasons. By 1974, they needed a reboot. And the name had to go, if Denver hoped to ever play in the N.B.A. There already were Rockets, in Houston.Where to find a name? In the 1930s, Denver had a top amateur team called the Nuggets. That team eventually became part of the National Basketball League, which combined with the Basketball Association of America in 1949 to form the N.B.A. The Denver Nuggets were one of the 17 original N.B.A. teams — the worst one. They did not return for a second season.But in August 1974, Scheer unveiled a new/old name and a logo: a bearded cartoon miner holding a pickax in one hand and a basketball in the other. He wore tube socks and a prospector’s hat with a flipped-up brim sporting a “D.”The groovy new Nuggets struck gold. That first team went 65-19. It lost the division finals.But things moved fast, and the Nuggets moved up. In 1975 came a new home, McNichols Arena, named for a mayor. The first show was a Lawrence Welk concert; the best show was the Nuggets. They a-one and a-two’d their way to a 28-game home winning streak on their way to the league’s best record.They had Dan Issel, a charging, gaptoothed forward they called the Horse. They had the rookie David Thompson, a gravity-testing guard they soon called Skywalker, like the hero in “Star Wars.” They had Bobby Jones, the slick defensive forward with shooting touch. All three would go to basketball’s hall of fame.Denver hosted the 1976 A.B.A. All-Star Game, and Scheer created a slam-dunk contest. (“To take the pressure off the backboards and rims, we’re going to alternate sides,” the public-address announcer said, in perfect Barnum-ese.) Artis Gilmore, George Gervin, even Thompson couldn’t keep up with Dr. J.That spring, Erving led the Nets to an upset of the Nuggets in the last A.B.A. final.In 1976, the Nuggets had three future Hall of Fame players and the A.B.A.’s best record, but they were upset in the league finals by Julius Erving and the New York Nets. Weeks later, both franchises were invited to join the N.B.A. Manny Millan/Sports Illustrated via Getty ImagesIt would be hard to fathom that the Nuggets would never return to a league finals. That off-season, the summer of the nation’s bicentennial and Colorado’s centennial, the N.B.A. added four A.B.A. teams. Denver was the prize.They were 52-30 during their first N.B.A. season, including 36-5 at home. They lost their first playoff series. But they made the postseason 11 more times in the next 13 years.Every time, they fell short.“There are 22 teams in this league,” Scheer said in 1979, “and to be the champion you need good luck and good fortune. The most important thing is to stay competitive year after year, and then hope that you get luck and momentum going for you at the right time.”The right time never seemed to come.Issel, Several Other Guys, and IsselLot C is on the southwest corner of the second-generation football stadium that everyone still calls Mile High.There is no sign that McNichols Arena once squatted here. Big Mac, people called it, and it was kind of shaped like a burger.There is no foul line where Dr. J took off for his most momentous dunk in 1976, no marker stating that this was the home of the original Colorado Rockies (an N.H.L. franchise that left to become the New Jersey Devils), no hint of the sideline that Nuggets Coach Doug Moe patrolled for more than a decade in his disheveled, profanity-laced glory.There is no plaque commemorating the 1990 Final Four (U.N.L.V.) or the first Ultimate Fighting Championship in 1993. Nothing to note all the big-name rock concerts, the indoor-soccer franchise (the original Avalanche), the arena-football team.Just pavement.But there is a view. Looking east from Lot C is the Denver skyline — the gold-domed state capitol, 17th Street’s “Wall Street of the Rockies” lined with towers built of oil money, the skyscraper on Broadway meant to evoke a cash register.The skyline looks nothing like the Lego-like one on the Nuggets’ rainbow-colored uniforms from the 1980s. Divisive at the time — Where is the miner?— they are now the N.B.A.’s coolest throwbacks, evoking the go-go era of Moe’s high-scoring teams.Caramia Casias and Carter Beller wear Nuggets gear inspired by the 1980s versions of the Nuggets jersey.Theo Stroomer for The New York TimesTheo Stroomer for The New York TimesAll nine of Moe’s teams, through the 1980s, made the playoffs. In 1982-83, they averaged 123.2 points per game despite making only 24 3-pointers. The next season, they played the highest-scoring game in league history.“No one believes that we had zero plays on offense, but Doug would just scream at you, ‘Don’t hold the ball!’” Bill Hanzlik, who played on those teams, said. “It was pass, move, cut. That style of ball was fast, up and down, and we dominated at home. Fans really loved it.”Great players came and went. Alex English arrived to become the team’s career leading scorer. Thompson was traded amid headlines of cocaine addiction. Kiki Vandeweghe was traded for Fat Lever, Calvin Natt and Wayne Cooper. Through it all was Issel, the Horse, the best-known Denver athlete before Elway got rolling in the stadium next door.“The Nuggets were as popular as the Broncos,” said Vic Lombardi, who grew up in Denver, was a Nuggets ball boy in the 1980s and became a local sportscaster and radio personality. “They were just as successful, just as competitive and got just as much attention.”The teams shared a habit of being great to watch but not good enough to win in the end. The Broncos rattled the old stadium in the fall, aspirations crumbling in January. The Nuggets raced down the court on cold winter nights, their hopes melting in the spring.In 1990, they finished 43-39. Things seemed fine, in a Groundhog Day kind of way.But the Nuggets fired Moe — the start of 12 coaching changes in 15 years. If you believe in sports jinxes, Moe’s firing might be one.Or if you believe in phantoms, consider the gutting of the old Auditorium Arena about the same time.The interior was turned into the lavish Buell Theater. And on the same snowy November Friday night that the theater opened to rave reviews with “The Phantom of the Opera,” the Nuggets were at McNichols, opening the season with the first of 58 losses — 120 losses over a two-year stretch. They were more cursed than Carlotta.Dikembe Mutombo was a bright spot for the Nuggets in the 1990s, when the long-stable franchise had eight coaching changes and a string of forgettable seasons. Nathaniel S. Butler/NBAE, via Getty ImagesThe rest of the 1990s did not go well. The skyline jersey was ditched. There was an anthem flap, a brief Dikembe Mutombo-led resurrection, and eight coaching changes that began and ended with Issel.But the 1990s were great for other Denver sports. A top N.H.L. team came gift-wrapped from Quebec, was christened the Avalanche and immediately won a Stanley Cup — the first major championship for the city. The Broncos and Elway finally won a Super Bowl, then another. The expansion Rockies arrived and attracted big crowds at a gem called Coors Field.And in 2001, early in a seventh-straight losing season for the Nuggets, Issel called a postgame heckler a “Mexican piece of (expletive)” and soon skulked away.Denver was rolling, without the sad little Nuggets.Jokic Is Here. What Can Go Wrong?Nikola Jokic was 4 when Pepsi Center opened in 1999. (Named then for a canned beverage, it is now Ball Arena, named for a canning company.) It went up on the west edge of downtown, near Speer Boulevard and Auraria Parkway, named for the original mining-camp settlement along Cherry Creek.The lane that leads to Ball Arena is called Chopper Circle, for the longtime Nuggets trainer Chopper Travaglini. That’s how popular the Nuggets were: even the trainer had streets named for him. He also opened a sports bar that is still there.Theo Stroomer for The New York TimesTheo Stroomer for The New York TimesInside the arena, in the rafters, the Nuggets are represented on one end, the Avalanche on the other.The Avs, as they’re called, have three Stanley Cup banners, including one from their first season in Denver and one from last season. They hope to repeat this spring.The Nuggets have no championship banners, but nine division championships and a lot of retired numbers: Issel, Thompson, English, Lever and Mutombo among them. And there is a banner for Moe, marking his 432 victories.George Karl was hired as the coach in 2005. He led the Nuggets on a Moe-like run of nine consecutive postseasons, the first six with Carmelo Anthony. They were good, fun to watch and almost always lost in the first round.Karl’s last team, 10 years ago, had a mishmash of talent that somehow got to 57 wins, a franchise high in the N.B.A., and were 38-3 at home. Only in hindsight does a first-round upset by the Warriors, with kids named Curry, Thompson and Green making their first playoff appearances, make any sense. Karl was fired.Karl fell in love with Denver as a visiting A.B.A. player in the 1970s — the oil-booming downtown, the vociferous fans, the fast-paced style of the early Nuggets, even their logo and colors. He still lives in Denver, and fans revere him, despite years of almosts and not quites.“Fans do get anxious, they do get angry, they do get fanatical,” Karl said. “But they have a lot of respect and love for the game of basketball here in Denver.”A year after Karl’s firing, in 2014, the Nuggets used a second-round draft choice, the 41st overall, on a 19-year-old from Serbia named Nikola Jokic. He was 6-foot-11 and played in the Adriatic League.Draft experts shrugged. Nuggets fans barely noticed. Jokic quietly joined Denver in 2015, the same time as another new coach, Michael Malone.Jokic made the all-rookie team and eased into superstardom — his game and humility draw comparisons to Tim Duncan — and by 2019, he had ARRIVED, in all caps. He was a do-everything All-Star leading the Nuggets to the Western Conference’s No. 2 seed. (They lost in the second round.)In 2021, Nikola Jokic became the first Nuggets player to win the league M.V.P. This year, he could be the first N.B.A. player since Larry Bird to win it three times in a row. Dustin Bradford/Getty ImagesMomentum has been building since. In 2020 came an unexpected playoff run. (Denver lost to the Lakers, again, in the conference finals.) In 2021, Jokic was named the league’s most valuable player, the first in Nuggets history. (The team lost in the conference semifinals.) In 2022, he was M.V.P. again. (The Nuggets lost in the first round.)This season, Jokic nearly averaged a triple-double — double figures in points (24.5), rebounds (11.8) and assists (9.8). The team that revolves around him has gelled, especially guard Jamal Murray and forwards Michael Porter, Jr., and Aaron Gordon, all in their mid-20s.And now, for the first time since joining the N.B.A. in 1976, the Nuggets will have the top seed in the Western Conference playoffs — home-court advantage for every round before what would be their first-ever N.B.A. finals.Not since that last year in the A.B.A., that first year in McNichols Arena, right after Lawrence Welk opened a squatty little paradise since paved into a parking lot, have they been so well positioned for a postseason.Expectations are tempered. These are the Nuggets, after all. No basketball team spoils the promise of spring quite like them.But Lombardi, the ball boy turned sportscaster, is adamant.“If the Denver Nuggets win a championship,” Lombardi said, “I contend it would produce the largest downtown parade this city has ever seen.”Could it be in 2023? Jokic is 28. The Nuggets are the best team never to win a title. There is gold to be mined, if they can finally discover it.The Nuggets share a city and an arena with the N.H.L.’s Avalanche, who won a Stanley Cup in their first season in Colorado in 1996 and their third championship last season. The Nuggets, with a far deeper history, are still looking for their first title. Theo Stroomer for The New York Times More