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    How March Madness Upsets Can Bring Attention and Money to Universities

    As administrators at universities like St. Peter’s, Fairleigh Dickinson and Florida Gulf Coast can attest, upset victories bring attention, alumni donations and a lot of work.When Oakland University’s 14th-seeded men’s basketball team defeated No. 3 Kentucky on Thursday night, delivering the first shocking upset of this year’s N.C.A.A. tournament, it cast a spotlight on the relatively anonymous university based in Rochester, Mich.And if history is any indication, the next few days and weeks — and perhaps longer — promise to be a lucrative time for the school.Upset victories by double-digit seeds are not just a big deal for busted tournament brackets. They also raise the profile of the schools who pull off the shockers. Big wins routinely lead to spikes in applications, enrollment and, as the university community rallies around its team, alumni contributions. Media coverage leads to attention that is otherwise hard to come by, and the name recognition can be long lasting.“It was a bit surrealistic,” said Eugene Cornacchia, the president of St. Peter’s, whose men’s basketball team also upset Kentucky in 2022. “It was exciting to win, but I didn’t necessarily understand the onslaught of the attention that would ramp up so quickly.”After the victory, Cornacchia said his phone was ablaze with text messages from friends, alumni and members of the media. His school, a Jesuit university based in Jersey City, N.J., with an enrollment of around 3,000 students and an endowment of less than $40 million, had previously been to three tournaments and won zero games.The team went on to win its next two games, before falling in the regional final to North Carolina.The tournament run was good for business. In the eight months before the win by St. Peter’s over Kentucky, the university sold roughly $58,000 worth of merchandise, Cornacchia said. After the upset and through the end of that month, it sold more than $300,000 worth of merchandise and ran out of its supply in a matter of days. Yearly commitments from donors rose from $450,000 to more than $2 million.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    A Big Year for Women’s College Basketball in New York

    Both the Columbia and N.Y.U. women’s teams made it to postseason tournaments.Good morning. It’s Friday. We’ll look at why this season was a first for women’s college basketball in New York City. We’ll also find out how LaGuardia Community College will spend a $116.2 million grant from a foundation run by Alexandra Cohen, whose billionaire husband bought the New York Mets in 2020.Ryan Hunt/Getty ImagesThis was the first season that Columbia University’s women’s basketball team made it to the N.C.A.A. Division I tournament.New York University’s women’s team, undefeated in 31 games, also made it to the postseason, making this the first year that the two colleges have done so at the same time — Columbia in Division I, with an at-large place in the Big Dance, and N.Y.U. in Division III. N.Y.U. won the national title in Division III by ending Smith College’s 16-game winning streak, 51-41.“We kind of pulled away in the end, and one of the officials congratulated me on winning,” said Meg Barber, the coach of the N.Y.U. team. “This was probably with about 45 seconds left. I said, ‘Not yet.’ I was like, ‘It’s not over yet,’ and he was like, ‘Yes it is.’”And next season?“I’ve barely processed that we won the national championship,” Barber told me on Thursday, “so I haven’t really thought about next year.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    For Women’s Basketball, Caitlin Clark’s Lasting Impact May Be Economic

    People have flocked to watch the Iowa star on TV and in person at a time when her sport is more valuable than it ever was before.Caitlin Clark, the University of Iowa basketball player who has dazzled crowds with her deep shooting range and preternatural scoring ability, is one of the biggest draws in sports.Tickets to her games this season were nearly 200 percent more expensive than they were last year, according to Vivid Seats, a ticket exchange and resale company. Fans routinely traveled hundreds of miles to catch a glimpse of her, lining up for hours before tipoff and boosting local economies.Nearly 10 million people, a record, watched her play in last year’s championship game, a loss to Louisiana State. More than three million tuned in this year when she set the career record for points scored by a Division I college basketball player. Ms. Clark and top-seeded Iowa begin N.C.A.A. tournament play on Saturday.Adam Bettcher/Getty ImagesNow, as Ms. Clark prepares for her final N.C.A.A. tournament — No. 1-seeded Iowa plays its first game on Saturday — excitement has reached a fever pitch. It has some wondering if Ms. Clark’s effect on the popularity of women’s sports, and their economics, will linger after her career at Iowa ends.Viewership, juiced by media rights deals, and corporate sponsorships are the key drivers of revenue for college and professional sports. In women’s sports, those have long lagged behind what men’s sports receive. In 2019, for instance, women’s sports programming accounted for less than 6 percent of coverage on ESPN’s “SportsCenter,” according to a study.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Lefty Driesell, Basketball Coach Who Put Maryland on the Map, Dies at 92

    He built Maryland into a national powerhouse and became the first coach to win more than 100 games at each of four major college programs.Lefty Driesell, the Hall of Fame coach who built nationally prominent basketball teams at the University of Maryland in the 1970s, and who at his retirement in 2003 was the nation’s fourth-winningest N.C.A.A. Division I men’s coach, died on Saturday at his home in Virginia Beach. He was 92.His death was announced by the university.Driesell (pronounced drih-ZELL) was the first coach to win more than 100 games at each of four major college programs. Over five decades, his teams won a total of 786 games.He coached at Maryland from 1969 until October 1986, posting a 348-159 overall record in College Park. His Terps reached eight N.C.A.A. postseason tournaments, won the 1972 National Invitation Tournament championship and captured an Atlantic Coast Conference tournament championship in 1984. They finished high in The Associated Press’s national college basketball rankings of the early 1970s.He was inducted into the Naismith Basketball Hall of Fame in 2018.Driesell was inducted into the Basketball Hall of Fame in Springfield, Mass., in 2018.Maddie Meyer/Getty ImagesAcross Davidson, Maryland, James Madison and Georgia State, Driesell had an overall record of 786-394. He coached James Madison to four consecutive appearances in the N.I.T. and led the team to the N.C.A.A. national tournament in 1994.He closed out his coaching career at Georgia State, where he was head coach from 1997 to 2003. He led the team to a huge upset of Wisconsin in the opening round of the 2001 N.C.A.A. tournament.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Dartmouth Players Are Employees Who Can Unionize, U.S. Official Says

    A regional director for the National Labor Relations Board cleared the way for the collegiate men’s basketball team to hold a vote.A federal official said Monday that members of the Dartmouth men’s basketball team were university employees, clearing a path for the team to take a vote that could make it the first unionized college sports program in the country.In a statement, the National Labor Relations Board’s regional director in Boston, Laura Sacks, said that because Dartmouth had “the right to control the work” of the team and because the team did that work “in exchange for compensation” like equipment and game tickets, the players were employees under the National Labor Relations Act.A date for the election on whether to unionize has not yet been set, and the result would need to be certified by the N.L.R.B. The university and the N.C.A.A. are expected to appeal the director’s decision.In September, all 15 players on the team’s varsity roster signed and filed a petition to the labor board to unionize with the Service Employees International Union. On Oct. 5, Dartmouth’s lawyers responded by arguing that the players did not have the right to collectively bargain because, as members of the Ivy League, they received no athletic scholarships and because the program lost money each year.The N.C.A.A. and its member schools have long resisted unionization attempts by college athletes, defending the student-athlete model that has come under fire by labor activists, judges and elected officials over the years.In 2014, the Northwestern football team led the highest-profile attempt by a college program to unionize, arguing that because the players were compensated through scholarships, they had the right to bargain collectively.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    N.C.A.A. Investigates Booster Club Funding for College Sports

    The University of Tennessee’s football program is under investigation for recruiting violations involving a donor collective, signaling an effort to rein in the role of outside money in college sports.The N.C.A.A. is investigating the University of Tennessee’s football program for recruiting violations involving a group of outside donors, signaling an escalation of efforts to rein in the growing influence of money flooding into college sports, according to documents and people familiar with the case.The investigation is focused on Tennessee’s high-profile donor collective, a group of alumni and wealthy boosters who support the team by channeling payments and other benefits to players. The inquiry is looking at, among other things, the group’s role in flying a high-profile recruit to campus on a private jet while the football team was wooing him, one person familiar with the case said.Having the booster group pay for the trip by the recruit, Nico Iamaleava, now Tennessee’s starting quarterback, would be a violation of N.C.A.A. rules. The inquiry comes after the N.C.A.A. penalized Tennessee for earlier recruiting violations and signals the organization’s growing concern about the huge sums being injected into the nominally amateur world of college sports by donor collectives.The case could have profound implications for the direction of high-profile programs across the country, especially in football, where outside money raised and disbursed to players by collectives has reshaped the economics of the game. News of the investigation into Tennessee’s athletic program was first reported by Sports Illustrated.Officials at Tennessee are concerned that the investigation could result in a devastating blow to its football program, according to a person briefed on the matter. The program is already on probation for the earlier recruiting violations, and school officials are worried about the potential for the N.C.A.A. to take drastic action, like banning the team from postseason play and disqualifying players.Facing that possibility, the school has hired several law firms and is considering a range of legal options to stave off any consequences.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber?  More

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    Gary Colson, Who Lobbied for 3-Point Shot in College Ball, Dies at 89

    On a rules committee, he got fellow coaches to vote for the shot that changed the game. In 34 years as a college coach, he won 563 games with four teams.Gary Colson, who successfully lobbied to introduce the 3-point shot to college basketball during a 34-year coaching career that included stops at Fresno State, New Mexico and Pepperdine, died on Friday at his home in Santa Barbara, Calif. He was 89.The cause was complications of lymphoma, said Bob Rose, a friend, who said he had been told of the death by Colson’s wife.Colson, who had a career win-loss record of 563-385, was a member of the N.C.A.A. rules committee in 1986 when he sought a straw vote from the members to see who was in favor of adding the 3-point shot.He said he was discouraged by a number of his fellow coaches from asking for a vote. But he did anyway, and the proposal passed.The rule, which originally awarded three points for baskets made from a distance of 19 feet 9 inches or more, had little effect at first. But the 3-point shot (the current distance is 22 feet 1¾ inches) has since become an important part of the game. It had been adopted by the National Basketball Association in 1979.Colson began his head coaching career at Valdosta State College (now Valdosta State University) in Georgia when he was only 24. He led the team to a 188-69 record from 1958 to 1968 and took it to two appearances in the National Association of Intercollegiate Athletics’ national tournament.He next coached at Pepperdine, a small Christian school in Malibu, Calif., from 1968 to 1979, leading the team to the 1976 West Coast Athletic Conference title. The Waves went 153-137 and earned two N.C.A.A. tournament berths during his tenure.“Coach Colson put Pepperdine men’s basketball on the national college basketball map,” the school’s current athletic director, Steve Potts, said in a statement.Colson left Pepperdine in 1980 to take over at New Mexico, which was reeling after a gambling scandal that resulted in the firing of the head coach, Norm Ellenberger, and the program’s being placed on N.C.A.A. probation for three years.After probation ended in 1983, the Lobos averaged 21 wins over the next five seasons, qualifying for the National Invitational Tournament each of those years. Colson went 146-106 at New Mexico from 1980 to 1988 and was the Western Athletic Conference coach of the year in 1984.He was 76-73 at Fresno State from 1990 to 1995.Gary Colson was born in Logansport, Ind., on April 30, 1934. He graduated from David Lipscomb College (now Lipscomb University) in Nashville in 1956 and earned a master’s degree in education at Vanderbilt in 1958. He was an all-conference player at Lipscomb and was named the Volunteer State Athletic Conference M.V.P. as a senior.He later worked as assistant to the president of the Memphis Grizzlies.He is survived by wife, Mary Katherine; his sons, Rick and Wade; his daughter, Garianne; four grandchildren; and three great-grandchildren. More

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    For Bobby Knight, a Basketball Legend, Baseball Provided a Comforting Coda

    As his memory declined, Bobby Knight, the volatile former Indiana University basketball coach, found some solace in the Cleveland baseball team of his youth.Luke Epplin answered a phone call two years ago. He didn’t recognize the Indiana number, but the voice on the other end of the line was unmistakable.“Luke,” the man said, “this is Coach Knight.”His voice had grown fainter, but the intimidating tenor of Bobby Knight, the former basketball coach, was still there.Epplin had sent Knight a copy of his book, “Our Team,” after learning that he was a huge fan of the Cleveland baseball team, now called the Guardians. So he tracked down Knight’s address, sent him a copy of the book and included his contact information.Epplin, who grew up in a household with strong ties to the University of Illinois, a sworn enemy of Knight’s Indiana Hoosiers, was surprised to hear from Knight. He was also slightly concerned about which way the conversation would go: Knight sounded frail, but he was known as a chair-throwing, unrepentant, volcanic personality on the basketball court.Instead, Knight wanted to talk about the book, which details the journey of four figures who helped Cleveland become the first American League team to integrate Black players in 1947. Knight, who grew up in nearby Orville, Ohio, was about 7 years old then.But Epplin thought Knight sounded confused.“You could tell there was a fog, that I wasn’t connecting,” Epplin said. “I didn’t know what to make of it. I just figured he seemed a little distracted and out of it.”A week later, Epplin would learn that Knight had Alzheimer’s disease. Bob Hammel, a friend of Knight’s, called Epplin to let him know that Knight had lost nearly all his memory, including of his decades spent coaching basketball. But one memory remained: that of the Cleveland baseball team of his youth.Hammel had read the book aloud to Knight, who would stop him to talk about specific players or games. The book brought both of them comfort, Hammel said.Epplin had kept that story to himself for two years until this week, when Knight died at age 83; he shared the exchanges on X.Knight was known as a brilliant coach but one of the most polarizing characters in sports when he led the Hoosiers from 1971 to 2000, winning three national championships and 11 Big Ten titles. He ranted and cursed, and he was convicted of assault. His bombastic approach was ultimately his downfall. He was fired from Indiana after he choked a player during practice and had an altercation with another student.Epplin grappled with how to reconcile the persona he grew up with and the shell of a man who was clinging to childhood memories. Perhaps, he thought, “we can hold both of these ideas together.”Bobby Knight, right, had many allegiances, including to the Yankees. He chatted with Joe Torre, center, a former manager, and Derek Jeter, a shortstop, during an All-Star event in St. Louis in 2009.Elsa/Getty Images“He did have a complicated legacy that we should not discard,” Epplin said. “My story doesn’t do anything to erase that. But he also had these moments of humanity and had friends he interacted with.”Many of those moments came in the form of baseball.Hammel, 87, a longtime friend, a journalist and a co-author of Knight’s autobiography, said that Knight grew up as a Cleveland fan. His mother used to walk around the house with a portable radio held to her ear listening to Jimmy Dudley calling the games.Just a year ago, Hammel said, Knight could recite the entire starting lineup of Cleveland’s team from 1948, the last time the franchise won a World Series. Hammel said Knight began to lose his memory when he stopped coaching at Texas Tech, where he led the men’s basketball team from 2001 to 2008.But baseball was a constant, and his coaching approach — a combination of ferocious intensity and upholding academic standards — was admired by many of his cohort, including George Steinbrenner, the longtime owner of the Yankees; Sparky Anderson, the former manager of the Cincinnati Reds; and Tony La Russa, who managed the Oakland Athletics, St. Louis Cardinals and Chicago White Sox.In 1988, La Russa got an unexpected call from Knight. La Russa, who was coaching the A’s, had been using a quote from Knight as a way to encourage his players. Knight was worried that La Russa had been misquoting him, so La Russa invited him to spring training that year.Knight would continue to visit each of La Russa’s spring trainings through 2011, earning new allegiance to whichever team he was coaching.La Russa’s players looked forward to Knight’s visits, La Russa said; the basketball coach forged relationships through his own brand of back-seat coaching. La Russa even let Knight write the starting lineup for an A’s spring training game.La Russa said that Knight’s love of both basketball and baseball made sense.“A lot of what he saw in basketball and baseball was the attention to detail and the thin edge of expert, elite execution,” La Russa said.La Russa acknowledged that his friend “wasn’t perfect.”“He had a short fuse,” he said. “But most often you saw the fun, the intelligence, the respect. You were lucky to be his friend.” More