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    Trevor Immelman, From Champion to the TV Booth

    He won the Masters in 2008 and is now the lead golf analyst for CBS.Trevor Immelman didn’t appear to be on his game when he arrived at Augusta National Golf Club in April 2008. He’d just missed the cut at a tournament in Houston and in eight starts that year on the PGA Tour, had recorded only one top 20.No matter. He won the Masters Tournament by three strokes over Tiger Woods for his second tour victory. His first came at the Cialis Western Open in 2006.Immelman of South Africa, who has had many injuries, is no longer an active player. He has replaced Nick Faldo to become the lead analyst for CBS which will cover the Masters that begins on Thursday.Immelman, 43, reflected recently on his win in 2008 and role in the booth.The following conversation has been edited and condensed.When you think of that week, what comes to mind?In a lot of ways, it still feels like it was just yesterday. That obviously was an incredible week for my family and I, life changing really.Where did the magic suddenly come from?I won a huge tournament in South Africa at the end of 2007, and all of a sudden I started having some breathing issues. I had a tumor on my diaphragm. I had to have surgery. Thankfully, the tumor was benign. It took three months before I could start swinging again. I made an extremely slow start in ’08, but at the Houston Open, I only missed the cut by one shot and something clicked for me there. I went to Augusta feeling a little better about things.What did it feel like on Sunday to walk down the fairway at 18?It was the first time all week that I came out of this bubble or the zone or whatever you want to call it, and I started to recognize friends and family members and hear all the cheers. I’d watched all my heroes make that walk and win that tournament, and now for that to actually be happening to me was so mega-, mega-surreal.From left, Brian Anderson, Trevor Immelman and Charles Barkley on set at Pelican Golf Club in Belleair, Fla., last year.Mike Ehrmann/Getty ImagesWho did you hear from afterward that might have surprised you?Yogi Berra, how about that? I had played with him at the Pro-Am at the Arnold Palmer Invitational, so him and I had kept in touch. He gave me a ring, which was awesome.Was it tough to give up being a player?When I played and competed in a bunch of Masters and on tours all over the world, I gave it absolutely everything I could. To the point where I broke my body to pieces. So I can put my head on the pillow at night and be comfortable that I got as much out of my talent that I could. It also isn’t painful because I really enjoy this new chapter.So it was really your body breaking down, not your game?They go hand in hand. I blew out my wrist a couple of years after I won the Masters. I had to get a few surgeries on it and was just never quite the same.As of the second week of March, who are the favorites for Augusta?It’s quite open. It’s not like when I used to play, when it was 90 percent chance Tiger Woods was going to win and the rest of the field had a 10 percent chance. We’ve got 10 guys I believe are coming in there as favorites.Is there an international player we haven’t heard of who is a star on the horizon?His name is S.H. Kim. He’s 24. I got to spend some time with him this year. He is a stud. Has enough power to work the ball both ways, solid short game, and I would be extremely surprised if he doesn’t make the [2024] Presidents Cup team [the international competition held every two years].What is the toughest part of being lead analyst?Being able to take a side and have an opinion when the moment is right. There will be times when something polarizing happens and, as lead analyst, you need to be able to comment on what you think is right. You can’t always ride the fence. More

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    Sports presenter Kate Abdo left speechless over nipple joke live on CBS Sports leaving pundits in hysterics

    KATE ABDO was left speechless after a crude nipple joke from Jamie Carragher while live on air. While presenting CBS Sports coverage for the Champions League, the hilarious quartet of Kate, Carragher, Thierry Henry and Micah Richards were back together.
    Kate Abdo was left speechless by a Valentine’s Day prankCredit: Twitter/@CBSSportsGolazo
    And she was left speechless after a Jamie Carragher jokeCredit: Twitter/@CBSSportsGolazo

    And for Tuesday’s Champions League coverage, Carragher and Co orchestrated a Valentine’s Day themed prank.
    A member of the crew surprised Kate by dressing as Cupid and delivering a bag of goodies.
    Kate was left shocked by the appearance, and through her laughter could only bring herself to say: “His nipple is out.”
    Liverpool legend Carragher then quipped in with a crude joke, saying: “It’s better his is out than yours.”
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    Henry then joined in the nipple based banter, joking: “I nearly lost my eyesight.”
    Cupid then left the screen, with fans online praising the crew for the fun antics.
    One commented: “Always a good time with the UCL crew!”
    A second said: “Glad the crew is back!👋.”
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    A third wrote: “This show is soo funny man i’ve never seen them acc talk about the games they’re just there for VIBES”
    However, one fan highlighted Carragher’s comment, saying: “‘Better his out than yours’ 😱😳😅.” More

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    Tiger Woods at the Genesis Invitational: How to Watch

    Woods, who is expected to play alongside Rory McIlroy and Justin Thomas on Thursday and Friday, will be competing in a traditional event for the first time since July.Tiger Woods will return to competition on Thursday for the first time since July in another test for a body that has repeatedly been rebuilt but is, at least in Woods’s judgment, still hard-wired to contend.Woods, 47, will enter the Genesis Invitational, at the Riviera Country Club west of downtown Los Angeles, not having played a traditional golf event since the British Open last summer at St. Andrews in Scotland, where he missed the cut. Earlier in 2022, he withdrew from the P.G.A. Championship after three rounds and finished 47th at the Masters Tournament.But Woods, who is expected to play alongside Rory McIlroy and Justin Thomas on Thursday and Friday, insists that he is prepared for the Genesis, which he hosts but has never won, nearly two years after the Los Angeles-area car wreck that nearly cost him a leg. More recently, he has confronted a bout of plantar fasciitis, but he has suggested that the car crash’s consequences still loom far larger.“It’s more my ankle, whether I can recover from day to day,” Woods said on Tuesday. “The leg is better than it was last year, but it’s my ankle.”He would like to win the Genesis, of course, where he made his PGA Tour debut in 1992, when he was a 16-year-old amateur. (It was then known as the Los Angeles Open.) Much of this week’s appearance, though, seems to be about fine-tuning his plan to prepare for the Masters, a major tournament that will begin on April 6 at Augusta National Golf Club in Georgia.“I’m not going to be playing a full schedule so I’ve got to be able to pick and choose my events and how many events I’m going to play,” Woods said. “I alluded to last year it’s going to be probably the majors and maybe a couple more. Would I like to play more? Yes. Will it allow me to? I don’t know. I have to be realistic about that.”The Genesis field is a sturdy one, in part because it is one of the PGA Tour’s new “designated events,” leaving many of the tour’s top players unable to skip it.Besides McIlroy and Thomas, participants will include Scottie Scheffler, who reclaimed the world No. 1 ranking from McIlroy over the weekend after his victory at the Phoenix Open; and Jon Rahm, a former world No. 1 who has already won two tournaments this year. Max Homa, who won the Genesis in 2021, will be seeking his third victory since September.But last year’s Genesis victor, Joaquin Niemann, will be absent: He has since defected to LIV Golf, the circuit financed by Saudi Arabia’s sovereign wealth fund.How to Watch the Genesis InvitationalThe first two rounds will be broadcast on Golf Channel on Thursday and Friday from 4 p.m. to 8 p.m. Eastern time. Woods is scheduled to tee off at 3:04 p.m. on Thursday and 10:24 a.m. on Friday.For the final two rounds, on Saturday and Sunday, the Golf Channel will broadcast from 1 p.m. to 3 p.m. and then CBS will have coverage from 3 p.m. to 7 p.m. on Saturday and then 3 p.m. to 6:30 p.m. on Sunday.ESPN+ will stream coverage of all four rounds.Woods’s scheduled appearance at the Genesis Invitational seemed to be about fine-tuning his plan to prepare for the Masters Tournament.Cliff Hawkins/Getty ImagesTee times for top groups on ThursdayAll times are Eastern.10:24 a.m. — Jon Rahm, Patrick Cantlay, Viktor Hovland (No. 10)10:35 a.m. — Tony Finau, Billy Horschel, Adam Scott (No. 10)10:46 a.m. — Max Homa, Tom Kim, Xander Schauffele (No. 10)10:57 a.m. — Will Zalatoris, Cameron Champ, J.B. Holmes (No. 10)3:04 p.m. — Rory McIlroy, Justin Thomas, Tiger Woods (No. 1)3:15 p.m. — Scottie Scheffler, Jordan Spieth, Collin Morikawa (No. 1)3:26 p.m. — Justin Rose, Hideki Matsuyama, Shane Lowry (No. 1)3:37 p.m. — Sam Burns, K.H. Lee, Cameron Young (No. 1)Tee times for top groups on Friday10:24 a.m. — Rory McIlroy, Justin Thomas, Tiger Woods (No. 10)10:35 a.m. — Scottie Scheffler, Jordan Spieth, Collin Morikawa (No. 10)10:46 a.m. — Justin Rose, Hideki Matsuyama, Shane Lowry (No. 10)10:57 a.m. — Sam Burns, K.H. Lee, Cameron Young (No. 10)3:04 p.m. — Jon Rahm, Patrick Cantlay, Viktor Hovland (No. 1)3:15 p.m. — Tony Finau, Billy Horschel, Adam Scott (No. 1)3:26 p.m. — Max Homa, Tom Kim, Xander Schauffele (No. 1)3:37 p.m. — Will Zalatoris, Cameron Champ, J.B. Holmes (No. 1) More

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    LIV Golf Series Reaches TV Deal With The CW

    After its debut season was relegated to internet platforms, the circuit that includes Phil Mickelson and Cameron Smith will be on the CW network in 2023.LIV Golf, at last, has a television deal.The new circuit, bankrolled by Saudi Arabia’s sovereign wealth fund and the catalyst for a year of turmoil in men’s professional golf, said Thursday that its 54-hole, no-cut tournaments would air on the CW network and its app beginning next month.Although the arrangement is a milestone for LIV Golf, whose tournaments last year were relegated to internet streams even as it showcased stars like Brooks Koepka, Phil Mickelson and Cameron Smith, the deal also underscores the circuit’s short-term limitations and the challenges any alternative league faces in gaining entry into the American sports market.America’s top broadcasters were unlikely candidates for LIV Golf. CBS and NBC appeared unwilling to consider airing its events because of their close ties to the PGA Tour, and Disney-owned ABC was seen as a seemingly improbable landing spot because ESPN, which Disney also controls, streams many tour events. Another potential suitor, Fox, has stepped back from golf coverage in recent years.LIV Golf and CW officials did not immediately disclose the financial terms of the agreement, but a person familiar with the arrangement, who spoke on the condition of anonymity because the contract’s details were confidential, said LIV had not purchased airtime from the network. Instead, the person said, the terms offered both sides mutual financial benefits.“Our new partnership between the CW and LIV Golf will deliver a whole new audience and add to the growing worldwide excitement for the league,” Dennis Miller, the network’s president, said in a statement. “With CW’s broadcasts and streams, more fans across the country and around the globe can partake in the LIV Golf energy and view its innovative competition that has reimagined the sport for players, fans and the game of golf.”The agreement is a reprieve for LIV, which has spent recent months staring down its skeptics who have criticized the new tour’s absence of a television deal, its limited attendance at tournaments and the PGA Tour’s retention of many of the world’s top players. LIV Golf is hoping that its second season, which will begin with a tournament in Mexico in late February, will lead to fan and financial breakthroughs, especially as it more fully embraces a model that emphasizes franchises..css-1v2n82w{max-width:600px;width:calc(100% – 40px);margin-top:20px;margin-bottom:25px;height:auto;margin-left:auto;margin-right:auto;font-family:nyt-franklin;color:var(–color-content-secondary,#363636);}@media only screen and (max-width:480px){.css-1v2n82w{margin-left:20px;margin-right:20px;}}@media only screen and (min-width:1024px){.css-1v2n82w{width:600px;}}.css-161d8zr{width:40px;margin-bottom:18px;text-align:left;margin-left:0;color:var(–color-content-primary,#121212);border:1px solid var(–color-content-primary,#121212);}@media only screen and (max-width:480px){.css-161d8zr{width:30px;margin-bottom:15px;}}.css-tjtq43{line-height:25px;}@media only screen and (max-width:480px){.css-tjtq43{line-height:24px;}}.css-x1k33h{font-family:nyt-cheltenham;font-size:19px;font-weight:700;line-height:25px;}.css-1hvpcve{font-size:17px;font-weight:300;line-height:25px;}.css-1hvpcve em{font-style:italic;}.css-1hvpcve strong{font-weight:bold;}.css-1hvpcve a{font-weight:500;color:var(–color-content-secondary,#363636);}.css-1c013uz{margin-top:18px;margin-bottom:22px;}@media only screen and (max-width:480px){.css-1c013uz{font-size:14px;margin-top:15px;margin-bottom:20px;}}.css-1c013uz a{color:var(–color-signal-editorial,#326891);-webkit-text-decoration:underline;text-decoration:underline;font-weight:500;font-size:16px;}@media only screen and (max-width:480px){.css-1c013uz a{font-size:13px;}}.css-1c013uz a:hover{-webkit-text-decoration:none;text-decoration:none;}What we consider before using anonymous sources. Do the sources know the information? What’s their motivation for telling us? Have they proved reliable in the past? Can we corroborate the information? Even with these questions satisfied, The Times uses anonymous sources as a last resort. The reporter and at least one editor know the identity of the source.Learn more about our process.In December, when The New York Times disclosed a confidential McKinsey & Company analysis from 2021 that suggested that a Saudi-backed, franchise-filled golf league would face a tricky path to profitability and relevancy, a spokesman for the circuit said LIV was “confident that over the next few seasons, the remaining pieces of our business model will come to fruition as planned.”The McKinsey analysis considered a television deal a vital ingredient for a league’s success and suggested that the concept that became LIV could earn as much as $410 million from broadcast rights in 2028, if it settled into what it called a “coexistence” with the PGA Tour. But if the league remained mired in “start-up” status, the consultants wrote, it could expect no more than $90 million a year for its broadcast rights in 2028.In its antitrust case against the PGA Tour, which is not scheduled to go to trial before next January, LIV Golf has used its struggles to secure a television deal as evidence of what it sees as the long-dominant tour’s monopolistic behavior.The tour, which has television deals that will pay it billions of dollars in the coming years, has denied wrongdoing. But in a filing in August, LIV Golf’s lawyers asserted that the tour had “compromised” the new league’s prospects to reach a rights agreement and said that the tour had “threatened sponsors and broadcasters that they must sever their relationships with players who join LIV Golf, or be cut off from having any opportunities with the PGA Tour.”LIV also said that CBS officials had said “they cannot touch LIV Golf even for consideration” because of the network’s ties to the PGA Tour. (Paramount Global, which controls CBS, holds a minority stake in the CW. The tour also has a contract with Warner Bros. Discovery, another minority stakeholder in the CW.)LIV’s pursuit of a television deal proved more turbulent — or at least more public — than the last time its chief executive, Greg Norman, tried to build a rival to the PGA Tour. In 1994, when Norman rolled out plans for a new tour, he had buy-in from Fox, which had extended a 10-year commitment. The uprising ended quickly anyway.Despite the headwinds this time, Norman had projected confidence for months that LIV would secure some kind of contract. In November, he called a television deal “a priority” and predicted that one would be locked down “very, very soon.” More

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    Why You Can’t Watch LIV Golf on American Television

    The human rights record of its funder, Saudi Arabia, may be the least of the new tour’s challenges when it comes to getting on American television.For the Saudi-backed upstart LIV Golf tour, the strategy for luring top golfers like Phil Mickelson and Dustin Johnson away from the prestige and stability of the PGA Tour was simple: Offer cash, and lots of it.The arrival of the new tour and the defection of PGA Tour stars were major disruptions in what has been a stable and even staid sport. But when the first LIV event was finally held outside London last weekend after months of anticipation, it was not shown on television in the United States. And it’s unlikely that any American network will be broadcasting LIV events anytime soon.The reason boils down to this: The networks are happy airing the PGA Tour.“We are positioned as the home of golf in this country,” said Pete Bevacqua, the chairman of the NBC Sports, which shows by far the most golf in the United States. “We are not only satisfied where we are, but unbelievably pleased where we are.”Some golfers couldn’t resist the pull of the new tour, whose events are shorter than the PGA Tour’s (three days instead of four) and offer huge payouts, with individual winners receiving $4 million and the members of winning teams sharing $3 million, far more than most PGA Tour events. Even last-place finishers get $120,000; PGA Tour players who don’t make the cut after two rounds get nothing.Charl Schwartzel of South Africa won $4 million for winning the inaugural LIV Golf tournament. He pocketed another $750,000 because his team won the team competition.Alastair Grant/Associated PressBut the LIV tour got nowhere with those who might have aired its events in the United States. Representatives for LIV Golf spoke with most American broadcasters, but did not have substantive discussions about a media rights agreement with any of them, according to people familiar with those discussions. LIV broached the idea of buying time to show the London tournament on Fox — an inversion of the normal business relationship, where the media company pays the sports organization to show its event — but discussions did not go far.In the end, the London tournament was not on American broadcast TV or popular sports streaming platforms such as Peacock and ESPN+. Instead, golf fans could watch it on the streaming service DAZN, YouTube, Facebook or LIV Golf’s website, without commercials.Limited viewership numbers suggest not many of them did. The final round of the London event attracted an average of 68,761 viewers on YouTube and fewer than 5,000 on Facebook, according to Apex Marketing, a sports and entertainment analytics firm. On the same weekend, 812,000 viewers watched the final round of the PGA Tour’s Canadian Open on Golf Channel, and 2.78 million watched when coverage switched over to CBS.The absence of a media rights agreement would normally threaten the survival of a new sports league. But LIV Golf is not a commercial entity with a profit imperative. It is bankrolled by Saudi Arabia’s sovereign wealth fund and part of a larger effort by the kingdom to improve its image around the world. Players who have joined the LIV tour have been accused of helping to “sportswash” Saudi Arabia’s record of human rights abuses, including the killing of the journalist Jamal Khashoggi.LIV did not respond to a request for comment.But NBC and other broadcast networks have a long list of reasons other than reputational damage to steer clear of the new venture.LIV’s main barrier to entry in the United States is that most major media companies are deeply invested in the success of its competitor, the PGA Tour. NBC, CBS and ESPN are collectively in the first year of a nine-year, $6 billion-plus agreement to show the PGA Tour in the United States, while Warner Bros. Discovery (which owns TNT and TBS) is paying the PGA Tour $2 billion to show the tour worldwide.The media companies are not contractually restricted from showing LIV, according to the people familiar with the deals, who spoke on condition of anonymity to discuss private agreements. But they believe that doing so would draw attention away from the tour on which they are spending billions.Fox, which has a history of risk-taking in sports (it is currently investing in spring football), might seem like a good candidate to team up with LIV, but Fox does not televise any golf, and that is by design. The network had the rights to broadcast the U.S. Open through 2026, but paid money to give up those rights to NBC.Even if networks wanted to take a chance on LIV Golf, the logistical challenges would be significant. Golf monopolizes entire weekends throughout the year and is more expensive to produce than arena- and stadium-based sports. (Golf presents a particularly difficult hurdle for Fox, which rarely puts sports on its streaming service, Tubi, meaning it is difficult to show golf when schedules collide.)Phil Mickelson at the LIV Golf tournament near London. The winner of 45 PGA Tour events, he was suspended by the PGA Tour after announcing he would play on the LIV tour.Paul Childs/ReutersLIV Golf also did not have any stars on board until recently, and it is not clear whether it will attract enough top golfers to make its events attractive to fans. Questions about the tour’s backing have been uncomfortable for those who have joined.“I would ask any player who has left or any player who would ever consider leaving, ‘Have you ever had to apologize for being a member of the PGA Tour?’” Jay Monahan, the commissioner of the PGA Tour, said in a televised interview Sunday.Players who have signed contracts with LIV have been booted from the PGA Tour, though that could soon become the subject of litigation. Players have also been dropped by sponsors, either because of the association with Saudi Arabia or because companies don’t want to support golfers competing on a tour few are watching.A Quick Guide to the LIV Golf SeriesCard 1 of 6A new series. More

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    Without Tiger Woods, the 2021 Masters Leaderboard Is Wide Open

    As Augusta National faces life without Woods, possibly even beyond this year, several young golfers look ready to usher in a new era.AUGUSTA, Ga. — The Masters tournament, after an aberrant autumn appearance five months ago, returns this week to its customary place as a ritual of spring, and golf fans will find familiar the sight of vibrant azalea bushes and blooming magnolia trees. But beyond aesthetics at the Augusta National Golf Club, this year’s Masters may be at a crossroads, when golf’s most tradition-bound event turns a new page.Slightly more than a year ago, the energy driving the golf world was a fervent zeal to watch Tiger Woods defend his seismic 2019 Masters victory. Now, the next chapter of the Tiger era at the Masters remains wholly undefined. Because of the serious leg injuries he sustained in a February car crash, Woods will not compete at the Masters, something that has happened three times since 2014.This absence, however, is altogether different.Woods’s future as a competitive golfer is unclear, and the Masters marches on without the person at the cynosure of the tournament’s dominant narrative for nearly 25 years.“You can’t go to Augusta and not think about the guy,” Curtis Strange, a two-time United States Open champion who is now a broadcaster for ESPN, said last week of Woods. “He changed the game as we knew it right in front of our very eyes at Augusta.”But the void that Woods’s absence creates at the Masters could serve to underscore the most dramatic transformation in men’s professional golf: a changing of the guard at the top of the weekly leaderboard. New, younger personalities have stormed into the spotlight vacated by Woods, 45, and some of his contemporaries, like Phil Mickelson, who will turn 51 in June. The game has seen an infusion of not just youth, but players with back stories alluring enough to ease the transition.Bryson DeChambeau has been a dominant force in golf for several years.Mike Ehrmann/Getty ImagesFor example, a year ago, Bryson DeChambeau was still an eccentric curio on the PGA Tour, known more for his quirks than his accomplishments. In 2020 and continuing into this year, DeChambeau, 29, has been the dominant force in golf even when he is not on the course. With an intense fitness regimen and hard-swinging power game that launched prodigious drives, DeChambeau forced his rivals to reconsider everything, including their course strategies and their diets. Moreover, he captivated golf fans as a new breed of golfer in an age-old sport — daring, showy and charismatic.DeChambeau also backed up his boasts of reinventing golf by bludgeoning the 2020 United States Open field, and a venerable golf course, to claim a runaway victory that verified his status as a phenomenon. DeChambeau has not gone away, with one PGA Tour victory and a tie for third place at the Players Championship last month. It’s true that DeChambeau conspicuously failed to overpower Augusta National in November, but the golf course in the firm conditions of spring — as opposed to the soft fairways that greeted competitors in November — will give him another opportunity to prove that his brawny style can prevail.“He’s certainly got the talent, and maybe learning from the November experience will be very beneficial for him,” Nick Faldo, a three-time Masters champion and now a CBS broadcaster, said of DeChambeau last week.DeChambeau, who has never putted well on Augusta National’s slick greens in four previous Masters appearances, is not backing down.“I’m definitely hitting it a lot further than I was in November of last year,” he said in March, looking ahead to the Masters. “So there are some places that I will look at taking a line that’s going to be a little different than last time.”DeChambeau, the world No. 5, is not the only golfer under 30 years old among the top contenders this week. Thirteen of the top 25 ranked golfers, including four of the top five, are in their 20s. Many come with pedigrees, like world No. 2 Justin Thomas, 27, who last month added a Players Championship victory to go with the P.G.A. Championship he won in 2017. Ranked fourth worldwide, Collin Morikawa, 24, already has a tour victory this season and won last year’s P.G.A. Championship. Jon Rahm, 26, is the world’s third-ranked golfer and has had five top-10 finishes in his seven events this year. Xander Schauffele, 27, is No. 6 in the world rankings and tied for second in the 2019 Masters.There are factors working against a new generation of players leaping to the forefront of golf’s most-watched event this week, notably the accepted canon that a Masters champion must have acquired a wealth of practiced knowledge about the Augusta National layout to win. But the current crop of young players may be fast-tracking the learning curve.Or as Zach Johnson, the 2007 Masters champion, said last month in a telephone interview: “You can have plenty of experience at 27 years old. There could be four Masters champions in a six-year span that are under 30. That would not surprise me in the least.”Jordan Spieth, top left, has his driver worked on during a practice round.Doug Mills/The New York TimesJordan Spieth, who won the 2015 Masters when he was 21, is another young golfer whose recent form makes him a candidate to be slipping on a green jacket after the final round on Sunday. Spieth has won three major golf championships, but had gone nearly four years without a tour victory until he won the Valero Texas Open on Sunday. Spieth’s revival has put him back in the mix, and he insists that his age group is positioned to make a run at several Masters championships. He did not rule out crowning a champion who was playing in his first Masters, something that has not happened since Fuzzy Zoeller won the tournament in 1979.“I wouldn’t be surprised going forward if you end up getting a first-time winner at some point or a number of young guys that are able to do it,” Spieth said last week.Spieth said Augusta National’s extremely hilly terrain, a feature that is hard to grasp from watching the event on television, might especially benefit younger players.“Honestly, it’s a tough walk, it’s one of the toughest walks on tour,” Spieth said of Augusta National. “Physically, it can take a toll. So you would think that guys that are in their mid-20s would be in the best position physically.”Other less-than-household names within golf’s youth movement may have escaped the attention of casual golf fans but are nonetheless worthy contenders this week. Foremost in that group is Sungjae Im, 23, of South Korea, who was the PGA Tour rookie of the year in 2019 and tied for second in his Masters debut last year. No Asian has won the Masters, although that has not stopped Im from dreaming of a Korean-style menu that will be served at the annual champions-only dinner the year after he wins the tournament.“Marinated ribs, of course,” he said in November with a grin.There are few Black players in this year’s Masters field, although Tony Finau, who finished tied for fifth in 2019 and is the world’s 13th ranked golfer, is among the contenders for the title. Vijay Singh, the Masters champion in 2000, is also competing.Change, like the passing of a torch from generation to generation, is in the air at the Masters despite the tournament’s reputation for time-honored traditions. And golf fans may already be warming up to the makeover taking place at the top of the leaderboards.With the television viewership declining for other sports lately, the ratings for PGA Tour events this year have increased by 10 to 20 percent, and some in golf credit the surge to the increasing prominence of what Jim Nantz, the longtime CBS broadcaster, called “the new brigade.”“We’ve arrived at a point now where we don’t have to rely on just Tiger,” Nantz said last week. “We all know how enormous his presence is — maybe he comes back one day, that’s not what we’re addressing here. But how does the sport transition to a time when he is not at the top of the game?”Nantz continued: “There are so many interesting figures now that are competing at the highest level of our sport and them being certified as great players, people are going to watch more often.”Dustin Johnson, left, and Rory McIlroy walk with their caddies during a practice round at Augusta National.Doug Mills/The New York Times More

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    N.F.L. Signs Media Deals Worth Over $100 Billion

    The new deals with broadcasters and streaming services pave the way for team owners to add a 17th regular season game to the schedule and to recoup revenue lost with reduced fan attendance in 2020.The N.F.L. signed new media rights agreements with CBS, NBC, Fox, ESPN and Amazon collectively worth about $110 billion over 11 years, nearly doubling the value of its previous contracts.The contracts, which will take effect in 2023 and run through the 2033 season, will cement the N.F.L.’s status as the country’s most lucrative sports league. They will also set the stage for the league’s owners to make good on plans to expand the regular season to include a 17th game and charge more for broadcasting rights.The league’s soaring revenues will aid far-reaching plans for the next decade, a period when team owners hope to expand the N.F.L.’s already robust calendar, make deeper inroads into overseas markets and increase the football audience via streaming services. The N.F.L. is poised to more than recoup the roughly $4 billion in losses wrought by not having maximum capacity attendance at games in 2020.“Along with our recently completed labor agreement with the N.F.L.P.A., these distribution agreements bring an unprecedented era of stability to the League and will permit us to continue to grow and improve our game,” Commissioner Roger Goodell said in a statement.According to four people familiar with the agreements who requested anonymity because they were not authorized by the N.F.L. to speak publicly about the deals, CBS, Fox and NBC will pay more than $2 billion each to hold onto their slots, with NBC paying slightly less than CBS and Fox. ESPN will pay about $2.7 billion a year to continue airing Monday Night Football, but also to be added into the rotation to broadcast the Super Bowl beginning in 2026. The agreement with ESPN starts one year earlier, in 2022, because its current contract expires one year earlier than the others.Each of the broadcasters’ deals include agreements for their respective streaming platforms, while Amazon will show Thursday night games on its Amazon Prime Video service.“Over the last five years, we started the migration to streaming. Our fans want this option, and the league understands that streaming is the future,” said Robert K. Kraft, owner of the New England Patriots and chairman of the N.F.L.’s media committee.The N.F.L. has not yet announced who will broadcast Sunday Ticket, a subscription service that lets fans watch out-of-market weekend games that are not broadcast nationally. DirecTV has the rights to that service through 2022.The jump in revenue will not initially change the fortunes of players, who are locked into a 10-year collective bargaining agreement narrowly ratified in March 2020. Under the terms of that labor deal, players will see a bump in their share of the N.F.L.’s revenue, up to 48.5 percent from 47, while team owners negotiated the option to add a 17th game to the regular season schedule in 2021, something players had long opposed.It will be the first major expansion to the N.F.L. season in more than four decades, when teams began playing 16 games, up from 14, in 1978.Player salaries in the next few years will rise moderately because most media agreements are graduated, with the first year of a new deal worth only marginally more than the last year of an expiring deal. N.F.L. team owners are expected to formally approve the additional game at their annual meeting in late March, when there is likely to be little dissent. Once the additional game is approved, players and team owners will work out the calendar logistics, which could include eliminating one of the four preseason games teams are required to play and adding a second bye week to each of the 32 team schedules.Many other competitive issues will also have to be resolved, as extending the regular season by one game could also affect other fixtures in the N.F.L. calendar that were adjusted last season because of the coronavirus pandemic. The owners voted on Dec. 16 to make the extra game an interconference matchup so as to not affect playoff tiebreakers. But still unresolved are the timing of off-season workouts, the start dates of training camps and the regular season’s start and end dates.The league was able to fully complete its 2020 season on schedule in part because it worked hand-in-hand with the N.F.L. Players Association to hammer out Covid-19 protocols and a raft of other rules.The union’s executive director, DeMaurice Smith, has said that no decision would be made “without an eye to what we’ve learned this year.” “March and April of 2021 is not going to look like March and April of 2018 and 2019,” he added.The labor deal also included an expanded playoff format, with an extra team added in each conference, more limited training camps and a relaxation of the rules governing the use of marijuana.Many players initially balked at the idea of a longer regular season, which they said increased their chances of injury. But the team owners were eager to expand the regular season as a way to entice the league’s national television partners to pay more for broadcast rights.All of the N.F.L.’s national media agreements — which together have an average annual value of nearly $8 billion — were set to expire over the next two years. ESPN’s deal to show Monday night games was scheduled to end after the 2021 season, while agreements with CBS, Fox, NBC, DirecTV, Verizon and Amazon were in place through the 2022 season.Before the coronavirus pandemic, many television and digital media executives said the N.F.L. had the upper hand in negotiating major increases in rights fees because the league had a long-term labor deal in place and because its programming took less of a ratings hit than other broadcasts of U.S.-based sports during the pandemic. Ratings for regular season football fell just 7 percent, compared to 20 percent for prime time broadcast television and even larger declines for other marquee sports events like the Masters, the N.B.A. finals and the Stanley Cup finals.N.F.L. games are also the most watched programming on television by far, making up 76 of the 100 most watched television programs in 2020.Other leagues have also signed new agreements with big increases during the pandemic. The Southeastern Conference received nearly a sixfold increase in money for its marquee college football games, while the N.H.L. will almost assuredly see its media payments double when it finishes selling its rights. More

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    Super Bowl Ratings Hit a 15-Year Low. It Still Outperformed Everything Else.

    AdvertisementContinue reading the main storySupported byContinue reading the main storySuper Bowl Ratings Hit a 15-Year Low. It Still Outperformed Everything Else.The game between two marquee quarterbacks was not competitive. Still, the Super Bowl is expected to be the most watched television program this year.Television viewership for the Super Bowl was down 9 percent compared with last year.Credit…Chang W. Lee/The New York TimesFeb. 9, 2021Updated 4:20 p.m. ETSunday’s Super Bowl was watched by just 91.6 million people on CBS, the lowest number of viewers for the game on traditional broadcast television since 2006. A total of 96.4 million people watched when other platforms — like the CBS All Access streaming service and mobile phone apps — were counted, the lowest number of total viewers since 2007.Still, the Super Bowl will surely be the most watched television program of 2021, and the N.F.L. is expected to see a huge increase in television rights fees when it signs several new television distribution agreements over the next year.After peaking at 114 million television viewers in 2015, television ratings for the Super Bowl have declined in five of the past six years. The 9 percent decline in television viewership from last year’s Super Bowl is roughly in line with season-long trends. N.F.L. games this season were watched by 7 percent fewer people than the season before.Many of the necessary ingredients for a bonanza Super Bowl were present. The game featured an intriguing matchup between the two most popular quarterbacks in football, Tom Brady of the Tampa Bay Buccaneers and Patrick Mahomes of the Kansas City Chiefs. The weather Sunday was freezing across much of the country, which traditionally drives people inside to be entertained by their televisions. But the game itself failed to deliver, all but ending by the third quarter when the Buccaneers led, 31-9, with no fourth-quarter scoring or hint of a competitive game. Viewership is measured as the average of the audience watching at each minute of the game; the longer a game is competitive and viewers stay tuned in, the better.The hype and marketing machine surrounding the game was also changed by the coronavirus pandemic. The N.F.L. credentialed about 4,000 fewer media members for the Super Bowl compared with last year, meaning fans saw less media live from the Super Bowl ahead of the game. Fans were discouraged from gathering for parties, and instead of staying home and watching alone, it seems many just did something else. Just 38 percent of all households with a television were tuned to the game, the lowest percentage since 1969, according to Nielsen.The N.F.L. joins almost every other sport in seeing viewership declines over the past year. The pandemic shut down the sporting world for months in the spring, and when games resumed they frequently lacked energy with few or no fans in the stands. Games were often played on unusual days or at unusual times, disrupting the traditional sports viewership calendar.Viewership for the N.B.A. finals was down 49 percent and for the Stanley Cup finals was down 61 percent. It is not just sports. Compared to this time last year, viewership of all broadcast television — CBS, NBC, ABC and Fox — is down 20 percent during prime time. In that context, a 7 percent season drop and a 9 percent Super Bowl drop is a comparatively decent showing for the N.F.L.Importantly, it also won’t slow down the N.F.L.’s march toward lucrative new television contracts. All indications — including deals made by other leagues and the competitive demand among networks and streaming services — suggest that the league will sign new agreements over the next year with a significant increase in average annual value.Even in a world of fractured viewership that is quickly moving toward streaming, the N.F.L. remains king. Of the 100 most viewed television programs in 2020, 76 were N.F.L. games, according to Mike Mulvihill, an executive at Fox Sports. And while the 38 percent of households tuned to the game was a modern day low for the Super Bowl, the last time that number was beat by anything other than an N.F.L. game was the 1994 Winter Olympics, according to the website Sports Media Watch, when the figure skaters Nancy Kerrigan and Tonya Harding competed amid the scandal of Harding’s involvement in an attack on Kerrigan.The N.F.L. could become the king of streaming, too. According to CBS the Super Bowl averaged 5.7 million viewers streaming the game, 68 percent more than last year.AdvertisementContinue reading the main story More