British Open (Golf)

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      Why You Can’t Watch LIV Golf on American Television

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      The human rights record of its funder, Saudi Arabia, may be the least of the new tour’s challenges when it comes to getting on American television.For the Saudi-backed upstart LIV Golf tour, the strategy for luring top golfers like Phil Mickelson and Dustin Johnson away from the prestige and stability of the PGA Tour was simple: Offer cash, and lots of it.The arrival of the new tour and the defection of PGA Tour stars were major disruptions in what has been a stable and even staid sport. But when the first LIV event was finally held outside London last weekend after months of anticipation, it was not shown on television in the United States. And it’s unlikely that any American network will be broadcasting LIV events anytime soon.The reason boils down to this: The networks are happy airing the PGA Tour.“We are positioned as the home of golf in this country,” said Pete Bevacqua, the chairman of the NBC Sports, which shows by far the most golf in the United States. “We are not only satisfied where we are, but unbelievably pleased where we are.”Some golfers couldn’t resist the pull of the new tour, whose events are shorter than the PGA Tour’s (three days instead of four) and offer huge payouts, with individual winners receiving $4 million and the members of winning teams sharing $3 million, far more than most PGA Tour events. Even last-place finishers get $120,000; PGA Tour players who don’t make the cut after two rounds get nothing.Charl Schwartzel of South Africa won $4 million for winning the inaugural LIV Golf tournament. He pocketed another $750,000 because his team won the team competition.Alastair Grant/Associated PressBut the LIV tour got nowhere with those who might have aired its events in the United States. Representatives for LIV Golf spoke with most American broadcasters, but did not have substantive discussions about a media rights agreement with any of them, according to people familiar with those discussions. LIV broached the idea of buying time to show the London tournament on Fox — an inversion of the normal business relationship, where the media company pays the sports organization to show its event — but discussions did not go far.In the end, the London tournament was not on American broadcast TV or popular sports streaming platforms such as Peacock and ESPN+. Instead, golf fans could watch it on the streaming service DAZN, YouTube, Facebook or LIV Golf’s website, without commercials.Limited viewership numbers suggest not many of them did. The final round of the London event attracted an average of 68,761 viewers on YouTube and fewer than 5,000 on Facebook, according to Apex Marketing, a sports and entertainment analytics firm. On the same weekend, 812,000 viewers watched the final round of the PGA Tour’s Canadian Open on Golf Channel, and 2.78 million watched when coverage switched over to CBS.The absence of a media rights agreement would normally threaten the survival of a new sports league. But LIV Golf is not a commercial entity with a profit imperative. It is bankrolled by Saudi Arabia’s sovereign wealth fund and part of a larger effort by the kingdom to improve its image around the world. Players who have joined the LIV tour have been accused of helping to “sportswash” Saudi Arabia’s record of human rights abuses, including the killing of the journalist Jamal Khashoggi.LIV did not respond to a request for comment.But NBC and other broadcast networks have a long list of reasons other than reputational damage to steer clear of the new venture.LIV’s main barrier to entry in the United States is that most major media companies are deeply invested in the success of its competitor, the PGA Tour. NBC, CBS and ESPN are collectively in the first year of a nine-year, $6 billion-plus agreement to show the PGA Tour in the United States, while Warner Bros. Discovery (which owns TNT and TBS) is paying the PGA Tour $2 billion to show the tour worldwide.The media companies are not contractually restricted from showing LIV, according to the people familiar with the deals, who spoke on condition of anonymity to discuss private agreements. But they believe that doing so would draw attention away from the tour on which they are spending billions.Fox, which has a history of risk-taking in sports (it is currently investing in spring football), might seem like a good candidate to team up with LIV, but Fox does not televise any golf, and that is by design. The network had the rights to broadcast the U.S. Open through 2026, but paid money to give up those rights to NBC.Even if networks wanted to take a chance on LIV Golf, the logistical challenges would be significant. Golf monopolizes entire weekends throughout the year and is more expensive to produce than arena- and stadium-based sports. (Golf presents a particularly difficult hurdle for Fox, which rarely puts sports on its streaming service, Tubi, meaning it is difficult to show golf when schedules collide.)Phil Mickelson at the LIV Golf tournament near London. The winner of 45 PGA Tour events, he was suspended by the PGA Tour after announcing he would play on the LIV tour.Paul Childs/ReutersLIV Golf also did not have any stars on board until recently, and it is not clear whether it will attract enough top golfers to make its events attractive to fans. Questions about the tour’s backing have been uncomfortable for those who have joined.“I would ask any player who has left or any player who would ever consider leaving, ‘Have you ever had to apologize for being a member of the PGA Tour?’” Jay Monahan, the commissioner of the PGA Tour, said in a televised interview Sunday.Players who have signed contracts with LIV have been booted from the PGA Tour, though that could soon become the subject of litigation. Players have also been dropped by sponsors, either because of the association with Saudi Arabia or because companies don’t want to support golfers competing on a tour few are watching.A Quick Guide to the LIV Golf SeriesCard 1 of 6A new series. More

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      U.S.G.A. Could Bar LIV Golf Players From Future U.S. Opens

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      “I’m struggling with how this is good for the game,” Mike Whan said of the Saudi-backed rival series that has lured aging stars like Phil Mickelson and Dustin Johnson with big paydays.BROOKLINE, Mass. — Since last week, when multiple top golfers exposed a schism in the men’s professional game by spurning the established PGA Tour to join the upstart, Saudi-backed LIV Golf circuit, the sport has been waiting for its power brokers to weigh in.The biggest prizes in golf, the events that shape legacies, generate top sponsorship dollars and are marked on every player’s calendar, are the major championships: the Masters Tournament, the U.S. Open, the British Open and the P.G.A. Championship. But none of those four events are governed by a professional tour, be it old or new. They are overseen by four distinct entities sometimes described as the four families of golf (insert organized crime joke here).These organizations are now the linchpins in the battle over the future of men’s pro golf. When the PGA Tour retaliated last week by suspending 17 players who had aligned with LIV Golf, the looming question was whether the major championships’ chieftains from Augusta National Golf Club (the Masters), the United States Golf Association (the U.S. Open), the R&A (the British Open) and the PGA of America (the P.G.A. Championship) would choose a side. Since they have long been allied with the recognized tours in the United States and Europe, would they snub the alternative LIV Golf Invitational series and exclude its players from their events?Phil Mickelson plays a shot from a bunker on the 16th hole during a practice round at the Country Club.Jared C. Tilton/Getty ImagesOn Wednesday, there was a partial answer and it could not have comforted renowned players like Phil Mickelson, Bryson DeChambeau and Dustin Johnson, who have insisted they can still play the major tournaments while accepting the hundreds of millions of dollars being doled out by LIV Golf, whose major shareholder is the Private Investment Fund, the sovereign wealth fund of Saudi Arabia.While all LIV Golf-affiliated players who had already qualified for this week’s U.S. Open at the Country Club outside Boston have been welcomed, Mike Whan, the U.S.G.A. chief executive, said on Wednesday that his organization would consider ways that could make it more difficult for LIV Golf players to compete in the event in the future.Whan was asked if he could see a situation in which the LIV Golf players would find it “harder and harder” to get into the U.S. Open.“Yes,” he answered.Asked to elaborate, Whan said: “Could I foresee a day? Yeah, I could foresee a day.”Whan cautioned that the U.S.G.A. would not act rashly but would unquestionably “re-evaluate” its qualifying criteria.“The question was, could you envision a day where it would be harder for some folks doing different things to get into a U.S. Open?” he said. “I could.”There were other statements from Whan that did not sound like endorsements of the LIV Golf Invitational series, which held its inaugural tournament last weekend outside London and still lacks the support of the majority of top, and rank-and-file, PGA Tour players. But the breakaway circuit has surprisingly lured some leading players, most of whom had professed their loyalty to the United States-based PGA Tour just weeks, or days, earlier.“I’m saddened by what’s happening in the professional game,” Whan said. He continued: “I’ve heard that this is good for the game. At least from my outside view right now, it looks like it’s good for a few folks playing the game, but I’m struggling with how this is good for the game.”Whan, who was the longtime commissioner of the L.P.G.A. until he took over the U.S.G.A. last summer, also emphasized that it was essential for each of golf’s leaders to work cohesively when assessing what role LIV Golf would play.“We have to see what this becomes — if this is an exhibition or tour?” he said. “I’ve said this many times, I’ve seen a lot of things get started in the game, maybe nothing with this amount of noise or this amount of funding behind it, but I’ve also seen a lot of those things not be with us a couple years later.“One event doesn’t change the way I think about the future of the sport.”The PGA Tour suspensions “got our attention,” said Mike Whan, the U.S.G.A. chief executive, at a news conference.Rob Carr/Getty ImagesAnd significantly, when Whan was asked if suspensions imposed by the PGA Tour would get his attention when the U.S.G.A. was reassessing its criteria for future U.S. Opens, Whan swiftly replied: “They already did. It got our attention for this championship.”Whan’s comments come a month after Seth Waugh, the P.G.A. of America chief executive, stood firmly behind the PGA Tour, calling it a part of what he referred to as golf’s ecosystem.“Our bylaws do say that you have to be a recognized member of a recognized tour in order to be a PGA member somewhere, and therefore eligible to play,” Waugh said, speaking of the P.G.A. Championship.A Quick Guide to the LIV Golf SeriesCard 1 of 6A new series. More

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      Collin Morikawa Wins the British Open in His First Appearance

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      The American golfer played a flawless final round at Royal St. George’s, holding off all challengers to finish at 15 under, two strokes ahead of Jordan Spieth.SANDWICH, England — Louis Oosthuizen had certainly paid his dues since winning the British Open in 2010, finishing as runner-up on six occasions at major championships. More

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      British Open Heads for Furious Finish With Stars Tight at the Top

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      Louis Oosthuizen, Collin Morikawa and Jordan Spieth are battling one another — and their nerves — with just a few strokes separating them atop the leaderboard.SANDWICH, England — Collin Morikawa and Jordan Spieth had much in common as the third round of the British Open ended on Saturday in the sort of gentle breezes and golden, early evening light more associated with Augusta National than the English seaside. More

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      At the British Open, Tony Finau Shuts Out a Sense of Frustration

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      The American golfer wants to win. But after finishing in the top 10 at major tournaments 10 times, without a title, Finau has a healthy perspective on outcomes.Tony Finau shot a four-under-par 66 on Friday at the British Open and found himself in familiar territory. He was once again a contender for a major golf championship and knew that people would be wondering if it would end with another near-miss result. More

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      Jordan Spieth Makes the Most of a Mercurial British Open Course

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      Royal St. George’s offered all the uncertainty a links course can, and Spieth’s opening round reflected calm conditions. Phil Mickelson, teeing off in the afternoon, was not so lucky.SANDWICH, England — Jordan Spieth, a born communicator, was, as usual, talking to himself, to his caddie, to his ball in flight and on the roll. More