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    The W.N.B.A.'s Seattle Storm Are Winners. The City Should Fully Embrace Them

    Inside the arena, Seattle Storm fans bring the passion. Outside, the city has yet to fully embrace a team that has won four W.N.B.A. championships.SEATTLE — What do I have to do around here to buy a cap that reps the best team in women’s basketball?That’s what I was thinking last week as I walked the streets of downtown Seattle, home of the W.N.B.A. champions, the Storm.In sports paraphernalia shops, I hunted for a green-and-gold Storm cap, a T-shirt, or maybe a replica of the team’s new black jerseys, anything that would show off my love for one of the premier teams in sports.What I found were stores filled with Seahawks, Mariners and Washington Huskies swag. I saw eager customers buying caps affixed with the ice blue “S” that represents the Kraken, the new N.H.L. team in town. The Kraken’s first game isn’t until next month.Each time I asked for Storm merchandise, I was met with bewilderment and surprise. One salesperson suggested Storm gear would surely sit untouched because of the demand for Russell Wilson jerseys. Another told me she could sell me a Storm bumper sticker, but she wasn’t sure where it was.Disappointed, I drove to a nearby suburb and found a sporting goods store in a mall. Here my question was answered with this:“Who are the Storm?”A series of championships has still not generated broad support outside core fans.Lindsey Wasson for The New York TimesIn their 21 years of existence, the Storm have been remarkably consistent. They hold four W.N.B.A. titles. The first came in 2004. The last in 2020. As the league heads into this season’s playoffs, which start this week, they are once again among its top four teams and stand a good chance of repeating as champions.Leading the reigning champions are three athletes of remarkable distinction. Jewell Loyd is an offensive spark plug with a game fashioned after Kobe Bryant, who was one of her mentors. Breanna Stewart, the league M.V.P. in 2018, is possibly the best player in the women’s game. Sue Bird, one of her sport’s few breakout stars, has spent her entire professional career in Seattle.These three women helped the United States win the gold medal at the Tokyo Olympics. At the opening ceremony, Bird carried the American flag in the parade of athletes.That’s who the Storm are.And yet in the stores I visited last week and on the streets of a city that touts itself as deeply progressive, I saw nothing to indicate that Seattle has a W.N.B.A. team, let alone passion for one.Merchandise is a metaphor, a signpost of something else: cultural capital. They don’t call all those hats, shirts, jerseys and sweatshirts “swag” for nothing, and the prevalence of it — or, in this case, the lack of it — speaks to something profound.The signal sent when gear is so hard to find and so rarely seen? Women remain an afterthought, which hits especially hard for a team sport played predominantly by Black women.The players notice.“You don’t see us repped as much as we should be,” Loyd told me, still sweating after a hard practice last week. “It is almost impossible to find a jersey. We are like a hidden gem. To put all of this work into something and we are not seen, what else do we have to do? We’ve won championships here and brought value to our city, and yet you can’t find a jersey?”Storm guard Jewell Loyd is one of the team’s stars.Lindsey Wasson for The New York TimesThere is nuance to this story, though. True, in its 25th year, the W.N.B.A continues to struggle for hearts and minds. But after last season, when the league burnished its reputation for excellence and solidified itself as a leader in the fight for social justice, it is also making inroads.While viewership for most sports is declining in an era of cable television cord-cutting, the W.N.B.A.’s national broadcast ratings are on the rise. Player salaries are climbing, too, and several of the league’s stars feature in national advertising campaigns for large corporations. Eight players signed deals recently to represent Nike’s Jordan Brand, a number once unthinkable. In a first, one enduring star, the Chicago Sky’s Candace Parker, fronts the popular NBA 2K video game.The league has also successfully courted backing from companies such as Google, Facebook, AT&T, Nike and Deloitte, the professional services firm helmed by Cathy Engelbert before she moved to the W.N.B.A. in 2019 to serve as its commissioner.When I interviewed her last week, Engelbert spoke of the need to change and amplify the league’s narrative. She hailed the devoted, diverse, youthful and socially progressive fan base. She wants the W.N.B.A. valued in new ways that go beyond old metrics like Nielsen ratings.When I mentioned I rarely saw Storm gear in Seattle, my hometown, she hardly seemed surprised.“We need to do better” at marketing and telling the league’s story, she said. If that happens, sales of merchandise will rise, along with overall popularity. “I mean, everyone should know who Sue Bird is,” she said. “She happens to be one of our household names, but we don’t have enough of them.”The commissioner also singled out the importance of selling the game by highlighting individual stars and the intense rivalries among players and teams, akin to how the N.B.A. grew when Magic Johnson and Larry Bird came to that league.The Storm’s Sue Bird is one of the sport’s best-known celebrities.Lindsey Wasson for The New York TimesOne such rivalry, between the Storm and the Phoenix Mercury, was on full display on Friday night.It was Seattle’s final regular-season game. Both teams had qualified for the playoffs, but much was on the line, including bragging rights between two organizations that have a history of epic clashes. More important, the winner would also get to skip the postseason’s first round.At that game — played 30 miles north of Seattle because the team’s typical arena is being renovated — I finally found rabid fans wearing their Storm swag. Caps, T-shirts, socks, face masks, sweatbands. A few fans donned green-and-gold shoes with player autographs. Some wore the uniforms of Bird, Loyd and Stewart from the Olympic team.Before 6,000 spectators instead of the 2,000 typically at the Storm’s temporary home, the teams put on a showcase of flowing, fast-paced basketball. Despite being without Stewart, who is nursing a foot injury, Seattle came out firing. Loyd hit a barrage of midrange jump shots and deep 3-pointers. On her way to a career-high 37 points, she scored 22 in the first quarter.The Storm won, 94-85, delighting a boisterous, fun-loving crowd. It was easy to feel the team’s intensity and to see how its firm base of loyal and diverse fans powered the W.N.B.A.But outside of such fans, away from its arenas, the league mirrors society and its inequities. All you need to do is walk the streets of Seattle and shop for a Storm cap to see that. More

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    The N.F.L.'s Carl Nassib Broke a Barrier. Will Others Follow?

    The number of publicly out L.G.B.T.Q. athletes in men’s biggest pro leagues lags far behind that in women’s sports. Will Carl Nassib’s announcement change that?Congratulatory posts flooded social media on Monday when Las Vegas Raiders defensive lineman Carl Nassib announced on Instagram that he is gay, becoming the first active N.F.L. player to do so.Jerseys and T-shirts bearing his name were the top sellers among all N.F.L. players on Monday, according to Fanatics, the league’s e-commerce partner. Stars like Giants running back Saquon Barkley — who played with Nassib at Penn State — and Arizona Cardinals defensive end J.J. Watt quickly voiced their support for Nassib on Twitter. Well-known advocacy organizations praised his declaration as monumental.“I think people are going to see what I’ve seen for years, that sports are a lot more accepting than people give it credit for,” said Cyd Zeigler, the co-founder of Outsports, a news website that covers L.G.B.T.Q. athletes and issues in sports.Yet Nassib said in his post that he had “agonized” over the decision to go public about his sexuality, after keeping it to himself for 15 years. That he is the only active player who is publicly out in one of the four major American men’s pro sports leagues suggests the height of the barrier that male athletes face openly acknowledging a gender or sexual identity that doesn’t conform with those traditionally tolerated in locker rooms.Other gay athletes who have gone public with their sexuality have said they felt pressured to suppress it — and may still despite currents in society shifting to more acceptance — for simple yet powerfully prohibitive reasons. In locker rooms, on fields and on courts, male athletes are taught to embrace heteronormative standards of masculinity.In February 2014, the N.B.A. became the first of the four major American sports leagues to have an openly gay active player when Jason Collins, who had come out publicly the previous spring, joined the Nets. John Tlumacki/The Boston Globe via Getty Images)“I think it’s men and the machismo culture that pro sports are played, in particular,” that has inhibited men who identify as gay, bisexual, or queer from coming out, said Richard Lapchick, the director of the Institute for Diversity and Ethics in Sport.Still, some male athletes ventured to do so despite concerns about their safety and backlash from teammates and fans. In February 2014, the N.B.A. became the first of the four major American sports leagues to have an openly gay active player when Jason Collins, who had come out publicly the previous spring, joined the Nets. He retired from playing later that year.Michael Sam, who had been an all-American selection during his college career as a defensive end at Missouri, announced that he is gay weeks ahead of Collins’s signing, in the lead-up to that year’s N.F.L. draft. The Rams selected him in the seventh, and last, round, and an overjoyed Sam cried and kissed his boyfriend on national TV in one of the most visible displays of gay male sexuality in the history of sports.But the Rams cut Sam before the end of training camp. The Dallas Cowboys then signed Sam to their practice squad, but he did not play in a regular season game. He retired from football in 2015.When Michael Sam was selected in the seventh round of the 2014 N.F.L. draft, he kissed his boyfriend on national TV in one of the most visible displays of gay male sexuality in the history of sports.ESPN, via Associated PressIntermittently, a handful of other notable male professional athletes made announcements about their sexuality throughout the years only after their sports careers had ended. But in the mid-aughts the stream of male former players to publicly come out as gay quickened, seeming to herald a shift in sporting culture. Athletes like the former N.B.A. player John Amaechi (2007) and retired N.F.L. players Wade Davis (2012) and Kwame Harris (2013) publicly announced that they are gay in memoirs, magazine cover articles and, in Harris’s case, in a CNN interview.Major League Soccer has had two active openly gay players — Robbie Rogers, who came out in 2013, and Collin Martin, who did so in 2018.In Major League Baseball, Glenn Burke, an outfielder who spent four seasons with the Los Angeles Dodgers and the Oakland Athletics in the 1970s, is known as the first player in major league history to come out to his teammates during his career. He came out publicly in 1982, three years after his last major league game. Burke, who died of AIDS complications in 1995, was supported by some teammates but was largely met with discrimination.The momentum for other gay male N.F.L. athletes to come out while they were still playing may have dwindled when Sam’s career fizzled out before it began. Nassib’s announcement may have been more readily accepted — publicly, at least — among his peers because he is already a dependable veteran.Nassib has already played five seasons in the N.F.L. and has kept a relatively low profile at an unglamorous, but important, position. Drafted by the Cleveland Browns, he has appeared in 73 games, starting in 37 of them while recording 143 tackles.Being labeled a “distraction” has long been a stigma assigned to players who espoused any view or identity that stood out from their teammates, but there’s an upside to Nassib’s increased fame, Zeigler said. His visibility could offer more chances to discuss topics surrounding L.G.B.T.Q. athletes.“Tons of people are going to be talking about this over the next couple of days, then again when he shows up for his first game and then again when he intercepts the ball and runs it back for a touchdown,” Zeigler said. “Teams and players can handle a couple of extra cameras. This will be here for a while.”Layshia Clarendon, who openly identifies as transgender and nonbinary, in January became the W.N.B.A.’s first player to have a top surgery while active.Phelan M. Ebenhack/Associated PressMen’s pro teams in America have lagged behind women’s, where L.G.B.T.Q. stars in team and individual sports have publicly identified themselves and still been celebrated. W.N.B.A. stars Diana Taurasi, Brittney Griner and Elena Delle Donne are among the league’s current players who have come out as lesbian and Layshia Clarendon, who openly identifies as transgender and nonbinary, in January became the league’s first player to have a top surgery while active.The outspoken United States Women’s National Team soccer star Megan Rapinoe, who is engaged to the W.N.B.A’s Sue Bird, said after a Women’s World Cup match in 2019 that “you can’t win a championship without gays on your team.” That year’s World Cup included more than three dozen players and coaches who are gay, in fact, and the winning United States team had at least one couple among its members.In the Ultimate Fighting Championship, the highest-caliber mixed martial arts promotion, the best female fighter of all time, Amanda Nunes, is an out lesbian.In contrast to L.G.B.T.Q. male athletes, their out peers in women’s American sports leagues have enjoyed more acceptance from the public and from their heterosexual teammates in recent years. Rapinoe and Bird are among the most popular and marketable female athletes in the world. In Nunes’s last fight in March, she brought her infant child and fiancée inside the octagon after defeating her opponent.According to Taylor Carr, chief of staff at Athlete Ally, an advocacy organization for L.G.B.T.Q. athletes, that could owe to a greater sense of camaraderie in women’s sports brought on by other collective social fights. Female athletes have for decades fought for equal pay, and the W.N.B.A. prominently led in many social justice causes, including a successful campaign by Atlanta Dream players to oust the team’s owner, the Republican former senator Kelly Loeffler of Georgia, after she opposed the Black Lives Matter movement the league’s teams were supporting.“When you have all of these people in women’s athletics who are sending very clear signals about what they believe, it makes you feel like ‘I have the ability to compete and live as my personal self,’” Carr said. “I am not just an athlete, I can bring my entire self to the court.”The U.S. Women’s National Team soccer star Megan Rapinoe, center, who is engaged to the W.N.B.A’s Sue Bird, right, said after a Women’s World Cup match in 2019 that “you can’t win a championship without gays on your team.” Ezra Shaw/Getty ImagesThere are signs of Americans’ growing acceptance of L.G.B.T.Q. people, a cultural shift that may encourage other gay, bisexual and queer male athletes to come out publicly. Seventy percent of respondents in a Gallup poll conducted this year said they support same-sex marriage, a 10 percent jump from 2015 when the Supreme Court ruled that all states must recognize those unions. Nearly 6 percent of respondents in a 2020 Gallup poll identified as L.G.B.T.Q., a 1 percent jump from 2017.It may take longer for that sea change to erode homophobic attitudes in male sports leagues, particularly the N.F.L. Players have previously faced backlash for offensive comments, some made in the immediate aftermath of a high-profile athlete publicly identifying as gay.The former Miami Dolphins receiver Mike Wallace posted on Twitter after Collins’s announcement in 2013 that he didn’t understand why with “all these beautiful women in the world and guys want to mess with other guys.” Wallace later apologized and deleted the post.San Francisco running back Garrison Hearst apologized in 2002 for using a slur and saying he wouldn’t want a gay player as a teammate after the retired Minnesota Vikings player Esera Tuaolo publicly came out as gay that year. Hearst’s comment elicited public apologies from the 49ers’ team owners and then-head coach Steve Mariucci, but no penalty from the league.For its part, the N.F.L. has made efforts to publicly support L.G.B.T.Q. inclusivity. The league sponsored a float in the 2018 and 2019 New York City Pride Parades, participated in promotional efforts during Pride Month in June like changing official social media avatars to include rainbows, and supported the You Can Play Project, which provides resources to encourage inclusivity in youth sports.Troy Vincent, the executive vice president of football operations, wrote an essay last year in which he argued that the N.F.L. was ready to welcome its first openly gay player. The league’s official social media accounts, including the Raiders’, responded to Nassib’s video with heart icons.Lapchick, who has studied gender and hiring practices in major sports leagues for over 25 years, noted football’s changing cultural landscape. “If you told me five years ago that the N.F.L. and individual teams would use hearts in their communications, I wouldn’t have guessed that,” he said. “Especially among men, there was a fear of coming out, and he broke that fear. I think the reaction will show other N.F.L. players that they can do this, too.”Andrew Das More