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    The Pundit Whisperer of Qatar’s beIN Sports World Cup Coverage

    Qatar’s beIN Sports hired a host of retired soccer stars to bring authority to its World Cup coverage and a group of interpreters to render their words into Arabic. The toughest assignments go to one man.DOHA, Qatar — There is perhaps no one in the world who has paid closer attention to the diction and pronunciation of the former England soccer captain John Terry over the past month than Lassaad Tounakti, a 52-year-old Tunisian with a gift for languages, a passion for cologne and an accidental television career.For Tounakti, understanding the minute details of the way Terry speaks is no casual affair. His ability to understand Terry’s every utterance has been a vital part of one of the World Cup’s toughest, and least forgiving, man-to-man assignments: As the main interpreter for beIN Sports, Tounakti has since the start of the tournament served as the voice of Terry and other retired stars hired by BeIN as it has transmitted the tournament night after night to Arabic-speaking viewers across the Middle East and North Africa.It can seem, at times, like a Sisyphean task. BeIN Sports, the broadcaster based in Qatar, has devoted six channels to the World Cup, including two that are Arabic only. Each one is broadcasting tournament content for up to 18 hours a day. There are pregame shows, halftime chats and postgame panel discussions, but also sideline interviews, on-the-street cutaways and fan-zone appearances. Much of that programming is beamed out live to the world, and much of it involves a delicate live dance involving Arab hosts and guests and former soccer stars who do not speak a common language.Interpreting their words — quickly, precisely and live on the air — requires an extraordinary fluency in not only languages but soccer. For Tounakti, it means translating every word of Arabic into English in the ears of the former soccer stars before flicking a switch — literally and in his mind — and immediately rendering their thoughts, delivered in English, back into Arabic.Tounakti uses two buttons during broadcasts: E for English and A for Arabic.Erin Schaff/The New York TimesEvery voice is different. The English diction of Kaká, a World Cup-winning Brazilian, is different from that of the Dutch soccer great Ruud Gullit, and the nuances of their pronunciations are different from those of the former Germany captain Lothar Matthäus.Because of the sheer volume of coverage it is providing, beIN is employing four staff interpreters and supplementing them with freelancers for the World Cup. Most interpreters work in a rotation, but there are some accents, some ways of speaking, that require just a little bit more expert handling. Terry’s thick East London accent is one of those.“For the time being,” Tounakti said, “John Terry is mine.”Speaking to the WorldTounakti’s career as the Arabic voice of beIN’s imported experts was in many ways accidental. As a delegation from Qatar prepared to fly to Zurich in December 2010 to make its final pitch to host the 2022 World Cup, beIN realized it did not have an interpreter who spoke both French and English.Tounakti, a university professor with a doctorate in linguistics and experience interpreting for the country’s emir, was enlisted for the trip, which ended with his voice relaying the shocking news that Qatar had won the rights to bring the World Cup to the Middle East for the first time. “They say I am the guy that made 350 million people cry,” he said.In the decade since the vote, beIN, which is owned by the Qatari state, grew into one of the world’s biggest broadcasters, spending billions of dollars on sports rights every year and expanding into dozens of countries. Most of that expansion has been preparation for this moment: a month of televising the World Cup from Qatar.BeIN Sports has devoted six channels to the World Cup, including two that are Arabic only. Erin Schaff/The New York TimesWhile the 64 games have been a centerpiece of the coverage, a significant part of the network’s content has revolved around the high-profile guest commentators the company has hired at great expense to bring credibility, celebrity and commentary to its coverage.Last week, in the street separating two buildings in beIN’s complex in Doha, Peter Schmeichel, a former Denmark and Manchester United goalkeeper who is one of the company’s longtime analysts, arrived for an evening shift in the studio accompanied by Jermaine Jones, a German-born former U.S. midfielder.A Brief Guide to the 2022 World CupCard 1 of 9What is the World Cup? More

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    Fenerbahce vs. beIN Is Turkey's High-Stakes Rivalry

    A feud between a top Turkish soccer team and the league’s broadcaster is rooted in taped chants, time stamps and club rivalry. But the fight’s cost could be enormous.The offending chant had been broadcast during Turkish league matches for months before anyone noticed it. The refrain, a variation of which is often heard in stadiums around Turkey, ends with a profanity directed at Fenerbahce, one of the country’s biggest and richest clubs.For months, it had been included in the prerecorded crowd noise that has become the soundtrack to live sports in empty stadiums in the coronavirus era. And for months, no one in Turkey said a thing — until January, when a keen-eared observer noticed the chant in the background of games involving one of the league’s smallest teams.Now, it is the latest flash point in an increasingly bitter dispute pitting Fenerbahce — a Turkish soccer team which has millions of passionate fans and is led by one of Turkey’s richest men — against beIN Media Group, one of the world’s largest buyers of sports rights.Fenerbahce has seized on the revelation about the chants as proof of its long-held belief that the Qatar-based broadcaster, through its beIN Sports Turkey subsidiary, had an agenda against the club. The fight has sabotaged interviews and played out in on-field protests, perceived injustices and, most recently, a lawsuit in a Turkish court. It could have serious financial consequences for the entire league, and the club is showing no sign it will relent.Until a court ruling ordered Fenerbahce to stop, the club sent its players onto the field in shirts critical of beIN Sports.Gokhan Kilincer/Reuters“It would be too naïve to consider all these consecutive incidents as honest human mistakes,” Fenerbahce said in comments it attributed to its secretary general, Burak Caglan Kizilhan. “We believe our arguments are extremely valid and concerning.”The tension between one of Turkey’s biggest clubs and the league’s official broadcaster has come at a sensitive time for Turkish soccer. BeIN Sports, through its local subsidiary, pays about $360 million for the television rights to the league’s matches.Now, with most of Turkey’s biggest teams, including Fenerbahce, heavily in debt, the league is planning a new television rights sale. And beIN is wondering if staying involved in Turkish soccer is worth the trouble.“Why would we deliberately try to disenfranchise one of the biggest clubs in Turkey?” a beIN Media Group spokesman said of Fenerbahce’s accusations. “It doesn’t make any sense, commercially or otherwise.” Like multiple people interviewed for this article, the spokesman asked that his name not be used, to avoid drawing the wrath of Fenerbahce and its fans.Even before the latest skirmish, the situation had driven beIN executives to distraction. Fenerbahce, through its president, Ali Koc, had been making claims about beIN for months. For example, the team has repeatedly accused beIN of selecting television angles and replays on its broadcasts that cast Fenerbahce or decision for and against the club in a negative light or, alternately, to accentuate the positives of its opponents.In response, Fenerbahce has mounted hashtag campaigns — amplified by its millions of followers — on social media, dressed its players in anti-beIN gear and even had them wear shirts with a logo doctored to read “beFAIR” to interviews conducted by the network. When the club signed the former Arsenal star Mesut Özil in January, journalists from beIN Sports Turkey — the official league broadcaster — were barred from his first news conference.The network has tried in vain to lower the temperature. After the chants in the television soundtrack were revealed, beIN officials immediately issued an apology. But rather than dampen the flames, its statement stoked more fury.The apology, according to Fenerbahce, had intentionally been issued at 7:05 p.m. — 19:05, according to the 24-hour clock. The timing was no accident, according to Fenerbahce; 1905 was the founding year of its greatest rival, Galatasaray. To the club, even the apology served as confirmation of the network’s agenda.“Conspiracy and paranoia is part of the culture in Turkey,” said Emre Sarigul, a co-founder of Turkish Football, the largest English website solely devoted to Turkish soccer.Barred from Turkey’s stadiums by the pandemic, many Fenerbahce fans have backed the club’s hashtag campaign on social media. Chris Mcgrath/Getty ImagesSarigul described machinations in the top division as more akin to W.W.E., the popular American wrestling franchise, where actions are frequently choreographed to elicit maximum reaction. “It’s entertainment,” Sarigul said. “You’re often going there for the drama and not for the football on show.”“When something goes wrong,” he added, “you blame ‘them.’ But no one knows who ‘them’ are.”For beIN, a network that has faced challenging situations in its other markets, the experience in Turkey has been bewildering. It conducted an investigation into how the anti-Fenerbache chants had made it onto broadcasts and concluded that human error was to blame.In what appeared to be a conciliatory gesture toward Fenerbahce, it then fired the two staff members directly responsible. But the two employees turned out to be Fenerbahce fans, prompting the club to revive its claims of mistreatment.As a result, beIN is considering walking away from the fight, and the league. The network, bankrolled by the Qatari state, has always absorbed losses from its right deals, but in recent years it has withdrawn from several of them and cut its staff amid a long-running, and costly, piracy dispute. It has allowed deals with the top leagues in Germany and Italy to lapse, and recently withdrew from one with Formula 1.The Turkish dispute has taken a toll on beIN executives. Some of the network’s non-Turkish staff members have been rotated out of the country, and at least one new one, Rashed al-Marri, was brought in from Doha to take charge of operations in Turkey and in particular to handle the relationship with Fenerbahce. But nothing seems to be bringing down the temperature.In late February, the company went to court to prevent Fenerbahce from continuing a weekslong campaign that had targeted the broadcaster at its stadium and on its social media channels by using the colors of the beIN logo but replacing the words with the slogan “beFAIR.”A result was that Turkish subscribers to beIN’s matches were presented with a panoply of protest banners, sideline electronic advertising boards and even the Fenerbahce players themselves covered in beFAIR-branded slogans.The logos forced beIN to change how it broadcast the matches and conducted interviews with Fenerbahce players. Directors were instructed not to display shots of the players in the beFAIR gear during warm-ups or interviews. Keeping the messages out of live-action shots proved more difficult.Asked by The New York Times to explain the essence of its campaign, Fenerbahce took several weeks to reply before providing a multiple-page treatise that went into great detail about how it had been slighted by beIN’s coverage this season.Fenerbahce’s response was laced with the language of conspiracy theory. “If our arguments are considered individually, they would not make much sense,” said Kizilhan, the general secretary, “but seeing them as the parts of a puzzle, it shows the big picture clearly.”Kizilhan acknowledged that some of the nuances of the fight would be difficult to understand for anyone “without having clear understanding and knowledge of local intricacies and ingredients of Turkish football.”One of those intricacies involves Fenerbahce’s rivalry with Galatasaray. The club continues to argue that beIN’s Turkish operation is stocked with individuals sympathetic to its rival, which it accuses of working deliberately to sabotage its season. (Some of the audience for that charge may be internal: Fenerbahce has not won a league title since 2014, and Koc, one of Turkey’s richest men, will stand for another term as club president next year.)Fenerbahce’s president, Ali Koc, has threatened to start a boycott of beIN Sports over his club’s complaints.Associated PressSome beIN executives have been targeted directly, including Hande Sumertas, a former Galatasaray official who is now responsible for media rights at the network. Sumertas has become a lightning rod for fan criticism to such an extent that her name is regularly a trending topic on Twitter in Turkey.Things reached a head earlier this year when a referee turned commentator went on television to insult Sumertas as “brainless.” BeIN issued a strongly worded statement at the time, vowing to use all means at its disposal to defend Sumertas and emphasizing that her role gives her no control over the content of the channel’s broadcasts.But Fenerbahce doubled down, with Kizilhan charging that Sumertas could not work objectively because of her previous work at Galatasaray.“Our concerns and allegations are not over specific individuals but over a systematic approach toward our club,” Kizilhan said, before adding, “BeIN Sports would be wise to re-evaluate their hiring processes and human resources.”Fenerbahce and Galatasaray players before a match in February. Their clubs’ bitter rivalry is another thread in the Fenerbahce-beIN feud.Kenan Asyali/Agence France-Presse — Getty ImagesThe Turkish soccer federation, which treads a fine line in order not to inflame the huge fan bases of any of its top teams, has been eager to avoid the issue. But in late January, its chairman, Nihat Ozdemir, was asked about the feud. Ozdemir said he did not believe the anti-Fenerbahce chants had been broadcast deliberately, and said the relationship between Turkish soccer and beIN Sports was mutually beneficial. “I don’t think they would want to get out of here,” he said.But while beIN’s new emissary, al-Marri, has spoken with Fenerbahce’s management, the relationship shows no signs of improving.When a court last week ordered Fenerbahce to stop using the beFAIR logo, the team simply changed the language of its protests. On Thursday, in its first home game since the injunction, Fenerbahce’s stadium was festooned with new protest slogans. One message covering the seats at its Sukru Saracoglu stadium implored Fenerbahce fans to “break their games.”Another, darker one was a warning: “Fenerbahce cannot be challenged!” More

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    French Soccer Faces Financial Crisis After MediaPro Pulls Plug

    #masthead-section-label, #masthead-bar-one { display: none }What to WatchBest Movies on NetflixBest of Disney PlusBest of Amazon PrimeHoliday TVBest Netflix DocumentariesAdvertisementContinue reading the main storySupported byContinue reading the main storyFrench Soccer Faces Financial Crisis After Broadcaster Pulls the PlugThe sudden collapse of a billion-dollar television contract has created a serious cash crisis for French clubs as the January transfer window nears.MediaPro paid a record price to broadcast matches in France’s top soccer leagues in 2018. Last week, it walked away from the deal.Credit…Charles Platiau/ReutersDec. 15, 2020, 2:00 a.m. ETThe record-setting television deal was, in hindsight, far too good to be true.The billion euros the upstart media company had promised to pay to televise French soccer matches each year represented an increase of 60 percent on the league’s previous television deal, and much more than any other bidder had offered. It was a sum so large — about $1.2 billion a year — that it led officials from the league and the club executives on its board to ignore obvious warning signs; to brush aside the fact that the company making the offer, MediaPro, had no history in French soccer; and to close an agreement without the type of bank guarantees that might have ensured that all that money would eventually arrive.And then the deal simply vanished.Last week, arbitration talks between the Ligue de Football Professionnel (L.F.P.), the governing body for professional soccer in France, and MediaPro, a Spanish broadcaster now controlled by Chinese interests, ended with the company handing back the four years of rights under its control and less than a third of the more than 300 million euros it owes for games this season.The resolution has left league officials frantically searching for a new television partner, and teams facing a very different financial future.For the clubs, the repercussions may be immediate. Instead of being flush with enough cash to build teams to rival those in Germany and Spain, most French teams are facing restructuring measures, starting with the sale of players when Europe’s player trading window reopens in January.MediaPro’s chief executive, Jaume Roures, had bet billions that he could resell the French soccer rights his company had acquired to other partners.Credit…Franck Fife/Agence France-Presse — Getty ImagesOne team director described the situation as “a total disaster.” The chief executive of another one said the situation — coupled with the continuing financial effects of the coronavirus pandemic — was “hugely damaging.” The president of the French champion Paris St.-Germain, Nasser al-Khelaifi, asked the league’s new leaders to conduct a full investigation into the process that ended in catastrophe for France’s teams. Al-Khelaifi is also chairman of beIN Media Group, a rival to MediaPro for rights.What may hurt most, at least from the teams’ perspective, is that it is a crisis of their own making.The trouble began in the spring. As all of Europe’s major soccer leagues plotted ways to reboot, the French league announced it would be the only one not to complete its suspended campaign.A government decree ended the season early, forcing Ligue 1 to tap a national loan program to ensure its teams did not fall into financial ruin. Only the prospect of record-breaking broadcast revenues, set to take effect with the start of the MediaPro deal this season, softened the blow.The agreement, signed in 2018, had been trumpeted as groundbreaking then, a contract worth more than a billion euros per season (about $1.2 billion) for rights to matches in France’s top two domestic divisions. That symbolic figure was one that team executives had long hoped to realize, and one so large that it led them to part ways with the league’s partner, Canal+.But the financial boost — MediaPro had agreed to pay almost 60 percent more than the previous agreement — also led teams to spend more on recruitment in the last off-season, a decision that many are now regretting.“They had anticipated the higher TV rates, and this comes as a shock for most people,” said the chief executive, who asked not to be identified because talks to stabilize the league’s finances continue. He predicted some clubs would look to foreign investors to bail them out in return for heavily discounted equity or outright sales.The French league includes world-class players like Kylian Mbappé and brands like Paris St.-Germain and Olympique Lyonnais, but many of its clubs struggle to match the spending of rivals in England, Spain and Germany.Credit…Yoan Valat/EPA, via ShutterstockSome of the comfort that led the clubs to spend freely can be traced to ebullient comments made by MediaPro’s chief executive, Jaume Roures, at the height of the pandemic’s first wave in the spring, when global sports had stopped and the French league’s main broadcast partners at the time, Canal+ and beIN Sports, announced they would suspend their rights payments.In April, Roures, in an interview with the sports daily L’Equipe, vowed to take over the broadcast rights to French games early if the season restarted in the summer and the league’s partners, Canal+ and beIN Sports, opted out. “To be a good Samaritan is to pay what you owe,” Roures said at the time.But a closer look at the deal French league officials signed with MediaPro, a company started by Roures and two partners that is now largely controlled and financed by a little-known Chinese group, suggests several red flags were ignored in pursuit of the richest offer.MediaPro would not have been allowed to enter the auction for the French rights, for example, had the league not changed the tender process to allow agencies like MediaPro, which did not have a platform in France to broadcast games, to take part.Then, after the agreement was struck, it took several months for an official contract to be signed, and when it was it did not include the type of bank guarantees that would have proved MediaPro would be able to make good on the payments it had promised.French soccer officials are scrambling to find a new television partner before the end of the year.Credit…Daniel Cole/Associated PressThere were other warning signs, too. Another huge deal signed by MediaPro, the stunning capture of rights to Italy’s Serie A, collapsed around the same time it was in talks about its French acquisition. Part of the reason was the company was unable to provide a guarantee for much of the amount it had promised the league.And four years ago, the company’s business practices came under further scrutiny when a United States affiliate, Imagina Media Audiovisual, was implicated in the FIFA bribery scandal. Earlier this year, Gerard Romy, one of MediaPro’s founders, was charged with wire fraud, money laundering and racketeering conspiracy in connection with the case.Roures had looked to blame the impact of the coronavirus when he called for the French league to renegotiate its MediaPro deal in October. But with stadiums largely off-limits to fans, viewing figures for soccer have remained robust across Europe; in some cases, ratings have soared.Didier Quillot, the L.F.P. chief executive who led the tender process, left his post in September with a payment of about $1.8 million, much of which was based on his negotiating the deal with MediaPro. Quillot in recent days has said he is prepared to repay any bonus he received that was linked to the rights sale.MediaPro’s troubles started when it failed to secure 100 percent of the rights, losing a crucial package that included the first pick of the week’s top game to beIN Sports, a Qatar-backed broadcaster. BeIN sold those rights to Canal+, reducing the need for the network, France’s biggest pay television operator, to make a deal with MediaPro for the other games.Unable to find a home for its matches, MediaPro started a subscription service for them, Téléfoot.Credit…Bertrand Guay/Agence France-Presse — Getty ImagesThat left MediaPro holding expensive rights without the most viable outlet willing to buy them. Seeking a way out, it sought to start its own channel, Téléfoot, which had little to offer subscribers beyond the matches it had bought. Sales of subscriptions offered on other, smaller platforms failed to reach meaningful numbers, though, leaving MediaPro to burn through millions of dollars with little hope of breaking even.Faced with that crisis, MediaPro failed to make a payment of 172 million euros ($208 million) when the French league started its new season in October. It skipped another one for 152.5 million euros this month.MediaPro moved to defend itself from litigation by taking advantage of new laws passed to protect companies during the coronavirus crisis. Unable to insist on recouping what it was owed, the French league was forced into a mediation process that ended last week with MediaPro agreeing to return only 100 million euros ($121 million).“Clubs are desperately in need of cash; that’s why the league has accepted this very bad offer from MediaPro,” said Pierre Maes, a consultant and author of “Le Business des Droits TV du Foot,” a book on the soccer rights market.The league — which has so far kept its teams afloat with bank loans in lieu of the missing broadcast payments — is now scrambling to find a television partner, most likely Canal+, to come to the rescue. One thing is almost certain: The price the league will be forced to accept will not be celebrated in the manner the MediaPro deal was.“Whatever can be done to deliver cash to clubs, they’ll do it,” Maes said. He predicted that any new agreement for the rights now could bring about half of what MediaPro had promised to pay.“Canal+ is today in a position to correct the market,” he said.AdvertisementContinue reading the main story More