Barcelona break club protocol lasting 45 years with release of new away kit.. with special nod to legendary ex-player
BARCELONA have broken 45 years of protocol by releasing a WHITE away kit for their 2023-24 season.The Catalan club typically stay clear of the colour scheme given its association with fierce rivals Real Madrid.
Barcelona’s new white away kit… the same colour as rivals Real Madrid’s home shirtCredit: Instagram @fcbarcelona
The red and blue bands on the sleeve of the shirt are a nod to Johan Cruyff’s armbandCredit: Instagram @fcbarcelona
Johan Cruyff was the last Barcelona captain to wear a white kit… against Aston VillaCredit: Rex
But there is a good reason behind this season’s white away strip.
The kit is inspired by Barca legend Johan Cruyff, who captained the team the last time the team donned a white away kit.
The shirt features a classic white design with red and blue stripes on the cuffs which mimic the captain’s armband Cruyff wore in the late 70s.
The club wrote on their website: “Barcelona introduces their second kit for the 2023/24 season, which has an innovative design that pays tribute to the man who developed Barca’s playing style, Johan Cruyff.”
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The statement continues: “This isn’t the first time Barca has used the colour for their kits. Players like Alcántara, Samitier, César and Kubala, among others, already wore a white jersey between the 1920s and 1970s.
“When it comes to Cruyff – who developed a new brand of playing style for FC Barcelona – he also wore white on several occasions, like on 1 March 1978 during a UEFA Cup game against Aston Villa, when he captained and led the team.”
Barcelona have resisted the urge to go back to their white away kit origins over the years – so as not to anger fans that believe it to be the colour of Real Madrid.
Instead they have favoured yellow, orange, grey and blue away kits in recent seasons.
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Barcelona announced the new kit with a tongue in cheek video on Twitter that featured President Joan Laporta opening a cardboard box with “It’s just a box” written on it.
Laporta has a surprised reaction when he pulls the shirt out of it which likely reflects what many supporters felt when the club unveiled a kit in the colour of their rivals.
But social media reaction to the kit was generally positive.
One fan tweeted a picture of Cruyff in the 70s kit with a number of love heart emojis as caption – clearly appreciating the throwback vibe of the kit.
Another fan replied: “Love it.”
A third fan replied “We wear white better” – in reference to rivals Real Madrid.
Barcelona will be hoping the kit is a good luck charm as they look to retain the LaLiga title and also return to Champions League action in the 2023-24 season. More