Athletics and Sports

Subterms

    More stories

    • 125 Shares179 Views

      in Tennis

      Serena Williams Forced Her Way Into the Tennis History Books

      by

      With her dominant strokes and smart moves off the court, Williams helped redefine how to be a superstar athlete.Serena Williams’s fellow tennis professionals already know what their sport is like without her.She has played very little in the past two years and has played just two singles matches in the past 13 months.But as Williams, now 40 years old, made plain in announcing her impending retirement on Tuesday, it will very soon be time for the wider world to become accustomed to her absence from the courts, as well.Tennis is a global game, which is a big part of its charm, and despite Williams’s part-time status of late, if you ask anyone on just about any street to start naming women’s tennis players, the first name most would produce would still be Serena Williams.With her technically sound and forceful serve, she possessed perhaps the most decisive shot in the long history of the women’s game. But there has been much more to her tennis: powerful, open-stance groundstrokes; exceptional and explosive court coverage; and a ferocious, territorial competitive drive that helped her overcome deficits and adversity throughout a professional career that has lasted a quarter century.At her peaks — and there were several — she was one of the most dominant figures in any sport: able to overwhelm and intimidate the opposition with full-force blows and full-throated roars, often timed for maximum effect.With her technically sound and forceful serve, Williams possessed perhaps the most decisive shot in the long history of the women’s game.Asanka Brendon Ratnayake for The New York TimesBy force of serve and personality and long-running achievement, she has become synonymous with tennis while managing to transcend it as a Black champion with symbolic reach even if she long eschewed political or social commentary, in part because of her upbringing as a Jehovah’s Witness. Years after Althea Gibson and Arthur Ashe blazed trails for Black champions, Williams created new paths for modern athletes balancing competition and outside pursuits.Her off-court world — including acting, fashion design, venture capital, family life and motherhood — most likely allowed her to remain fresh and competitive far longer than expected. And we are not just talking about the public’s expectations. Her father and longtime coach, Richard Williams, clearly had vision: He dreamed up a far-fetched and ultimately right-on-target family plan for Serena and her older sister Venus to dominate women’s tennis. But he also predicted that both would retire early to devote themselves to other endeavors.Father did not know best in this instance. Both sisters have played into their 40s, displaying an undeniable love of the game that is rather surprising considering that they were given no choice in whether they would play it.“I got pushed hard by my parents,” Serena Williams wrote in the Vogue essay released on Tuesday announcing her impending retirement. “Nowadays so many parents say, ‘Let your kids do what they want!’ Well, that’s not what got me where I am. I didn’t rebel as a kid. I worked hard, and I followed the rules.”She then talked about her 4-year-old daughter, Olympia. “I do want to push Olympia — not in tennis, but in whatever captures her interest,” Williams said. “But I don’t want to push too hard. I’m still trying to figure out that balance.”Richard Williams, left, clearly had vision: He dreamed up a far-fetched and ultimately right-on-target family plan for Serena and her older sister Venus to dominate women’s tennis. Marilynn K. Yee/The New York TimesIt is a delicate dance, and my suspicion is that many a tennis family has run aground trying to follow the Williams template, which included a cradle-to-tour focus on greatness but also — extraordinarily — no junior tournaments after age 12.“Thousands of lives probably went down the wrong path trying to follow that,” said Rick Macci, the fast-talking coach who shaped the games of both Serena and Venus Williams in their youth under Richard’s watchful gaze. “That playbook only worked for the sisters because they were both so amazingly competitive that they maybe did not need to play junior tennis. Other kids need to compete to learn how to win and how to lose.Though the sisters will always be, in some manner, packaged together in the collective consciousness, it was Serena who grew up, as her father correctly predicted, to be the greater player.Serena would go on to win 23 Grand Slam singles titles (for now) to Venus’s seven, and to spend 319 weeks at No. 1 to Venus’s 11 weeks. Serena says she takes no joy in that disparity, emphasizing that she would never have scaled such heights without her sister’s high-flying example.Serena, right, and Venus Williams each reached the No. 1 ranking, Serena for 319 weeks and Venus for 11.Raymond McCrea Jones/The New York Times“Without Venus, there would be no Serena,” Serena once said.It would come as no surprise if Venus, 42, soon joined Serena in retirement at some stage after the U.S. Open or if they decided to call it a career together in New York. But for now, only Serena has made it plain that the end is truly nigh and that — to deploy her own rather endearing sneaker-dragging code for retirement — she is “evolving away from tennis.”She has certainly helped tennis evolve with point-winning power from all areas of the court; she has certainly helped society evolve with her willingness to change the dialogue about body image and strong women ferociously pursuing their goals. She has had the confidence to take risks, sometimes sartorial, like her French Open catsuit, and sometimes more profound, such as her decision to boycott the tournament in Indian Wells, Calif., after she was booed and her father said he heard racial slurs in 2001. Fourteen years later, she returned in the interest of bridging the divide and sending a message about second chances.But it is her tennis that has spoken loudest the longest. The sport, like many sports, remains fixated on the debate about the greatest of all time, and Williams certainly belongs in the heart of the conversation. It is easy to believe that she, at her best with the same equipment, would have beaten any woman at their best.But she was not nearly as consistent a winner in regular tour events as past women’s champions like Martina Navratilova, Chris Evert and Steffi Graf.Williams picked her spots, and her 73 tour singles titles rank her fifth on the Open Era career list. Navratilova won 167 singles titles and 177 doubles titles at a time when doubles was much more prestigious and widely played by the stars. Evert won 157 singles titles. Graf, who retired at 30 years old, won 107 and remained No. 1 for a record total of 377 weeks.Serena Williams joined Martina Navratilova, left, and Chris Evert in winning 18 Grand Slam singles titles after she won the 2014 U.S. Open.Michelle V. Agins/The New York TimesBut Serena, who has amassed a women’s record of $94.5 million in prize money, played at a time when the Grand Slam tournaments have become evermore the measuring stick of greatness and the focus of global interest and attention.To her evident frustration, she remains one short of the record of 24 major singles titles, held by Margaret Court, a net-charging Australian who played when Grand Slam tournament fields were smaller and the women’s game lacked the depth it possesses today.But comparing across eras remains a particularly tricky task in tennis (non-Australian greats of the past often skipped the Australian Open altogether). Perhaps it is wisest not to seek a definitive answer.“She’s the greatest player of her generation, no doubt,” Navratilova said.That brooks no argument, and though tennis generations have a way of getting compacted to just a few years, Williams’s greatness was genuinely true to the term. She is the only player to have won singles titles in the 1990s, 2000s, 2010s and 2020s. Ten of her Grand Slam singles titles came after age 30: more than any other player. She also reached four major singles finals after giving birth to Olympia.“She was fresh at 30, a lot fresher than other players and champions in the past,” Navratilova said. “We would have played a lot more matches at that point. But the physical issues meant that she had taken a lot of breaks.”That enduring excellence — a tribute to Williams’s deep drive, phenomenal talent and innate belief in her own powers — will be a huge part of her legacy, no matter how far she advances in what is surely her final U.S. Open. More

    • 138 Shares199 Views

      in Golf

      Mickelson and Other LIV Golfers File Antitrust Suit Against PGA Tour

      by

      A complaint filed on behalf of 11 players pushed back against the punishments imposed by the PGA Tour for players who participate in events sponsored by the upstart LIV series.Eleven golfers affiliated with the breakaway LIV Golf series have filed an antitrust lawsuit against the PGA Tour, challenging its suspensions and other restrictive measures used to punish those who signed on to play in the Saudi-backed LIV events.The lawsuit, filed Wednesday in the U.S. District Court for the Northern District of California, argues that the PGA Tour is unfairly controlling players with anticompetitive restraints to protect its longstanding monopoly on professional golf.The complaint — filed on behalf of Phil Mickelson and others — alleges that the tour had “ventured to harm” their careers and livelihoods. “The Tour’s unlawful strategy has been both harmful to the players and successful in threatening LIV Golf’s otherwise-promising launch,” it said.The players Talor Gooch, Hudson Swafford and Matt Jones also sought an order to allow them to participate in the FedEx Cup playoffs, the PGA Tour’s season-ending championship events. “The punishment that would accrue to these players from not being able to play in the FedEx Cup Playoffs is substantial and irreparable, and a temporary restraining order is needed to prevent the irreparable harm that would ensue were they not to be able to participate,” the complaint said.A Quick Guide to the LIV Golf SeriesCard 1 of 6A new series. More

    • 125 Shares199 Views

      in Basket

      Why Brittney Griner and Other Athletes Choose Cannabis for Pain

      by

      Griner, the W.N.B.A. star detained in Russia on drug charges, is one of many athletes who have said cannabis helps with sports injuries. But it is banned by sports leagues and illegal in many places.Shawn Kemp played most of his N.B.A. career before the league began testing players for marijuana use in 1999. So after playing in the bruising, physical games typical of the N.B.A. in the 1990s, he would smoke. He didn’t like taking pain-relief pills.“I was able to go home and smoke pot, and it was able to benefit my body, calm my body down,” said Kemp, who is 6-foot-10 and was upward of 230 pounds during his 14-year career of highlight-reel dunks, mostly with the Seattle SuperSonics. He said the drug seemed to help with inflammation in his knees and other joints.Now Kemp, 52, owns a stake in a Seattle marijuana dispensary bearing his name.In the two decades since the N.B.A. and its players’ union agreed to begin testing for marijuana, or cannabis, the drug’s perception has undergone a makeover in the United States, where it has been illegal for decades. Researchers don’t fully understand its possible medical benefits or harmful effects, but it has become legal in many states and some professional sports leagues are reconsidering punitive policies around its use. Many athletes say they use cannabis for pain management.Brittney Griner is one of them.Griner, a W.N.B.A. star, was detained in Russia in February after customs officials said they found vape cartridges with hashish oil, a cannabis derivative, in her luggage. Cannabis is illegal in Russia, and Griner, 31, faces a 10-year sentence in a Russian penal colony on drug trafficking charges if she is formally convicted. She has pleaded guilty, but testified that she did not intend to pack the cartridges. Her legal team said she was authorized to use medicinal cannabis in Arizona, where she has played for the Phoenix Mercury since 2013.Griner’s case has drawn attention to the debate over marijuana use for recreation and relief. The U.S. State Department said it considered Griner to be “wrongfully detained” and would work for her release no matter how the trial ended. But in the United States, thousands of people are in prison for using or selling marijuana, and it remains illegal at the federal level even as dozens of states have legalized it for medicinal use or recreational use. It is banned in the W.N.B.A.Kemp and many others are urging sports leagues and lawmakers to change.Shawn Kemp at the grand opening of his cannabis shop in Seattle in 2020. He said his 14-year N.B.A. career might have been longer had he been able to use marijuana without penalty in his final years.Ted S. Warren/Associated Press“There’s still a lot for people to learn throughout the world with this stuff,” Kemp said. “And hopefully they will someday, where people will see cannabis oil and all these things and realize some athletes use this stuff to benefit their body, calm their body down from beating up their body so much on a daily basis.”Kemp said he was deeply saddened when he heard about Griner’s detention.“I’m such a fan of hers, to see her with that big, tall body to be able to move the way she does. She’s changed the game of the W.N.B.A.,” he said.In testimony at her trial, Griner described injuries to her spine, ankle and knees, some of which required her to use a wheelchair for months, according to Reuters. Like Kemp, the 6-foot-9 Griner has endured bumping and banging as she battled for rebounds and dunks. Many athletes believe marijuana is healthier for dealing with pain and anxiety than the addictive opioids and other medications historically prescribed by doctors.Eugene Monroe, a former N.F.L. player who has invested in cannabis companies, said he began using cannabis for pain relief after he realized other types of medications were not working for him.“Going into the building every day, getting Vicodin, anti-inflammatories — there was something about that, over time, that made me think: ‘Am I even needing these pills? Is this an addiction causing me to come in here and see the team doctor?’” Monroe said.The N.F.L. relaxed its marijuana policy in 2020 to allow for limited use, but it can still fine and suspend players for exceeding the limits. In the basketball leagues, only repeated offenses lead to a suspension. Griner will not face punishment from the W.N.B.A. if she returns to the league, an official who was not authorized to speak on the record because of the sensitivity of the matter told The New York Times.The N.B.A. halted testing when the coronavirus pandemic began, saying it was focusing on performance-enhancing drugs instead. Major League Baseball removed marijuana from its list of banned substances in 2019, but players can still be disciplined for being under the influence during team activities or breaking the law to use it (as, for example, they could be for driving under the influence of alcohol). The N.H.L. tests for marijuana, but does not penalize players for a positive result.Calvin Johnson, right, the former Detroit Lions star, with Rob Sims, his partner in a cannabis business, in June 2021. Johnson and Sims looked at marijuana plants for their business.Carlos Osorio/Associated PressLast year, Kevin Durant, the All-Star forward for the N.B.A.’s Nets, announced a partnership with the tech company Weedmaps, which helps users find marijuana dispensaries. “I think it’s far past time to address the stigmas around cannabis that still exist in the sports world as well as globally,” Durant told ESPN, which said he declined to discuss whether he used marijuana.Al Harrington, a retired N.B.A. player who has invested in cannabis companies, told GQ last year that he thought 85 percent of N.B.A. players used “some type of cannabis.”The W.N.B.A.’s Sue Bird has endorsed a cannabis products brand aimed at athletes. Lauren Jackson, a women’s basketball great, credited medicinal cannabis for her long-awaited return to the court this year after dealing with chronic knee pain. She is listed on the advisory board of an Australian company that sells cannabis products. Many former N.B.A. and N.F.L. players, like the retired Detroit Lions star Calvin Johnson, have invested in cannabis companies.About a month before Griner’s detention became public, the N.F.L. announced it had granted $1 million in total to the University of California, San Diego, and Canada’s University of Regina to study the effects of cannabinoids — the compounds in cannabis — on pain management. U.C. San Diego’s research will involve professional rugby players.Until recently, cannabis research has typically focused on abuse and whether it enhances performance in sports, rather than any potential benefits.In 2017, the National Academies of Sciences, Engineering, and Medicine said a review of research since 1999 had shown “substantial evidence that cannabis is an effective treatment for chronic pain in adults.” But its review also found indications that cannabis use can hinder learning, memory and attention and that its regular use likely increases the risk of developing social anxiety disorders. There was also moderate evidence that regularly smoking marijuana could cause respiratory problems.Another review published in the Clinical Journal of Sport Medicine in 2018 found that early cannabis research showed a decrease in athletic performance. It also said there was little research examining cannabis use in elite athletes.Kevin Boehnke, a researcher at the University of Michigan’s Chronic Pain and Fatigue Research Center, said “cannabis tends to be safer” than anti-inflammatories and opioids that are often used for chronic pain.“That doesn’t mean it’s without risk,” he said, but added that the goal should be to use treatments that are the “lowest risk and most acceptable to the person who’s using it.”“At this point there’s not really a good justification from at least a pain management standpoint of why that should not be an available tool,” he said.Dr. David R. McDuff, the director of the sports psychiatry program at the University of Maryland, said many substance abuse referrals early in his career involved athletes who were binge-drinking alcohol. Later, he saw a shift to patients who were using cannabis.“If you look at the universe of people that use cannabis, about 10 percent of those will develop a cannabis use disorder,” said Dr. McDuff, who specializes in addiction and trauma. “They can be very serious. They usually will start by reducing motivation and initiative.”He said he was particularly concerned about how cannabis could affect adolescents’ brain development.Despite his caution, Dr. McDuff said he believes cannabis has medicinal properties that should be better studied. He said one barrier to that happening in the United States is marijuana’s federal classification as a Schedule I drug, meaning it is said to have no medical use and is likely to be abused. It is in the same category as drugs like heroin and ecstasy.Griner said she used cannabis products to manage pain from basketball injuries.Ethan Miller/Getty ImagesDennis Jensen, a researcher at McGill University in Montreal, said Canada’s 2018 marijuana legalization opened the door for more research there.“There’s a lot of anecdotes, there’s a lot of individual athlete reports, but the research does not necessarily support or refute anything that they’re saying as of yet,” he said.Riley Cote, a former member of the N.H.L.’s Philadelphia Flyers, said he tried marijuana as a youth player and found that it relieved his pain from fighting during games, even though he didn’t understand why. He co-founded Athletes for CARE, a nonprofit that promotes education and research for using cannabis and hemp as therapeutic alternatives. It receives some funding from cannabis product and branding companies.Anna Symonds, a professional rugby player and a member of Athletes for CARE, said she was heartbroken and frustrated when she learned why Griner had been detained. “It’s ridiculous that cannabis is criminalized, and that causes many more problems than it ever could solve,” she said.Symonds said she tried painkillers and muscle relaxants to ease the pain from muscle spasms and herniated and bulging discs in her back. Nothing, she said, worked like cannabis.Ricky Williams, a former N.F.L. player, said he hoped Griner’s situation would cause people to think about those imprisoned in the United States for cannabis-related offenses. Williams started a cannabis brand last year.He won the Heisman Trophy in 1998, but had a halting N.F.L. career in part because of discipline from the league related to his marijuana use.Ricky Williams, who played 11 seasons in the N.F.L., said using marijuana helped him realize he did not want to play football anymore.Photo By Eliot J. Schechter/Getty Images“I value feeling good, and I’m comfortable pushing the boundary of the rules, so I kept on going with it,” Williams said. “For me it became an issue because what I did for a living conflicted with my choice to consume cannabis.”Using marijuana helped him realize that playing football was not what he wanted to do for a living, he said.“I use cannabis now to accentuate what I do, not to deal with my life,” Williams said.While he believes cannabis helps with pain, he wishes its use was more widely accepted even for those without chronic pain.“I look forward to the day when the N.F.L. says, ‘This seems to really help our players, they really want it and we haven’t found any reason to not do it so let’s support it,’” Williams said. He added: “At least ask, have that conversation instead of just assuming that they’re doing something bad, and then punishing them. That was what happened to me and it doesn’t make any sense.”For Kemp, whose N.B.A. career ended in 2003, the changing mood about marijuana use among athletes like Griner is welcome, if perhaps too late for him. “I would have kept playing basketball if I could have used marijuana products back when I retired,” he said.He and his wife usually go out to see Griner’s Mercury play the Seattle Storm each summer. The teams’ matchups have come and gone this season, without the detained Griner, but she’s still on Kemp’s mind. “Hopefully she can get home with a safe return,” he said. “I miss seeing her play.” More

    • 138 Shares99 Views

      in Basket

      Bill Russell Paved the Way for Black Coaches to Defy Doubters

      by

      When getting hired as a Black coach seemed “far-fetched,” as one coach said, Russell showed that it could be done — and that it could lead to championships.Bill Russell and Red Auerbach came to an agreement.Auerbach, the longtime Boston Celtics coach, had confided in Russell that he planned to retire from coaching. Russell and Auerbach had created a dynasty together, with Russell dominating at center and Auerbach cementing their championship victories with plumes of celebratory cigar smoke.They would each write down their top-five preferred coaches to succeed Auerbach and consider any name who landed on both lists.They found no matches. Auerbach had already approached Russell about taking over the job and continuing on as a player, but Russell, who had witnessed the toll coaching took on Auerbach, quickly rebuffed him.Now, after the lists crisscrossed candidates, Russell reconsidered his position and figured nobody else, beyond Auerbach, could coach Bill Russell quite like Bill Russell.“When Red and I had started to discuss my becoming coach, there were some things we didn’t have to say,” Russell wrote in his book about his friendship with Auerbach, “Red and Me: My Coach, My Lifelong Friend,” in 2009. “For example, when I was finally named publicly, I didn’t know that I had just become the first African American coach in the history of major league sports.”It was 1966, and the distinction did not cross his mind until Boston news media members informed him. “When I took the job, one reporter wrote seven articles focusing on why I shouldn’t be coaching the Celtics,” Russell wrote.Russell, who died Sunday at 88, would go on to win two championships as the head coach of the Celtics, his 10th and 11th championship rings. He would also coach the Seattle SuperSonics and the Sacramento Kings and inspire a generation of Black players to try their hand at coaching, too. The skepticism that accompanied his hiring in Boston is perhaps less of an issue now, but still a factor in whether Black people are hired to coach in the N.B.A. today. Bernie Bickerstaff, who is Black, watched Russell take over as head coach of the Celtics just as he was about to enter into a life of coaching. He began as an assistant at the University of San Diego under Phil Woolpert, who had coached Russell at the University of San Francisco.Bernie Bickerstaff, who has been the head coach of five N.B.A. teams, said he was inspired by Bill Russell.Photo by Jeff Gross/Getty Images“At that time, you didn’t think about anything like that,” said Bickerstaff, who became the coach of the SuperSonics in 1985. “In fact, if you’re sitting back and you’re a young Black at that time, it seemed far-fetched.”Russell, the coach, mimicked Russell the player. He was a longtime civil rights activist who coached the Celtics during the assassinations of the Rev. Dr. Martin Luther King Jr. and Robert F. Kennedy. “It rubbed a lot of Bostonians the wrong way,” Russell wrote in his 2009 book. “At the time, Boston was a totally segregated city — and I vehemently opposed segregation.”He demanded respect and competed fiercely during an era when he had no assistant coaches. He played and coached the Celtics for three seasons before closing out the N.B.A.’s most successful and long-lasting championship reign.“That speaks volumes in itself for who he was as a person and a humanitarian, if you understand the culture of this country, especially in certain places,” said Jim Cleamons, who is Black and became the coach of the Dallas Mavericks in 1996.Al Attles and Lenny Wilkens followed Russell as the next Black N.B.A. head coaches. They, like Russell, led teams to championships. It took a while for the rest of the professional sports world to catch up. Frank Robinson, Russell’s former high school basketball teammate, became Major League Baseball’s first Black manager, in Cleveland, in 1975. Art Shell became the N.F.L.’s first Black head coach in the modern era for the Oakland Raiders in 1989.“Bill Russell was an inspiration, period, with coaching,” Bickerstaff said. “But as a human being, during times when it wasn’t popular to be someone of our complexion, he stood up and he represented. He had no fear. He was genuine. He was a success. He was a leader on and off the court.”Russell became the fifth person inducted into the Basketball Hall of Fame as a player and a coach when he earned enshrinement as a coach last year.Jim Cleamons was the head coach of the Dallas Mavericks across two seasons in the 1990s. Tim Clayton for The New York TimesBy then, something that seemed far-fetched when Bickerstaff broke into coaching seemed common. Half of the N.B.A.’s 30 coaches will be Black heading into the 2022-23 season, including J.B. Bickerstaff, Bernie’s son and the coach of the Cleveland Cavaliers.But as recently as 2020, only four Black coaches roamed N.B.A. sidelines. “There is a certain natural ebb and flow to the hiring and firing, frankly, of coaches, but the number is too low right now,” N.B.A. Commissioner Adam Silver said before the 2020 finals.Other sports leagues continued to lag. Nearly two decades after Russell won his first championship as a coach, Al Campanis, a Los Angeles Dodgers executive, expressed doubt about the ability of Black people to hold managerial level positions.“I don’t believe it’s prejudice,” Campanis said in an interview on ABC’s “Nightline” in 1987. “I truly believe that they may not have some of the necessities to be, let’s say, a field manager, or perhaps a general manager.”M.L.B. recently commemorated the 75th anniversary of Jackie Robinson’s major league debut, yet only two of its current managers — Houston’s Dusty Baker and the Dodgers’ Dave Roberts — are Black.In the N.F.L., Brian Flores, the former coach of the Miami Dolphins, recently sued the league over discriminatory hiring practices. Flores is the son of Honduran immigrants. The N.F.L. created a diversity advisory committee and mandated that every team hire a minority offensive coach after Flores’s suit.Russell did not talk often about being the first Black coach in a major sports league. But after his hiring, he felt the stress that awaited him as the “the first Negro coach,” as he wrote in his book.The hope of his relationship with Auerbach evolving from a superficial coach-player bond into a deeper friendship comforted him.“So I started looking forward to that,” he wrote.Russell left the Celtics in 1969 but took over the SuperSonics from 1973 until 1977. He guided Seattle to the franchise’s first-ever playoffs, but the success he found in Boston eluded him.Russell coached a final season with the Sacramento Kings in 1987-88 before he was fired and moved into the front office after a 17-41 start.J.B. Bickerstaff, Bernie Bickerstaff’s son, has coached the Cleveland Cavaliers since 2020. He’s one of 15 Black coaches in the N.B.A.Photo by John Fisher/Getty Images“With a lot of truly great players, it was tough for him to understand why regular players did not have the same drive, focus and commitment to winning that he did,” Jerry Reynolds, an assistant for Russell on the Kings, said in an interview Sunday. “There’s just not very many people wired like that. That’s why they’re great. In some ways, it was hard for him to understand that. Most of the guys, they wanted to win. They didn’t have the need to win every game like him.”All along, Russell remained true to who he was while coaching.Bickerstaff recalled Russell offering a set of golf clubs to one of Woolpert’s sons instead of signing an autograph for him — an act that Russell was known to steadfastly refuse throughout his career.Cleamons said that a booster introduced his high school team to Russell shortly after it had won the Ohio state championship. Russell hardly looked up from his soup. He hated to be interrupted from a meal.Cleamons understood the mind-set after reading Russell’s autobiography.Before being thought of as a basketball player, before being looked upon as a coach, Russell wanted to be viewed as a human being.“He was a little bit like Muhammad Ali,” Reynolds said. “He was always who he was. Society and people changed. Things changed to fit more like it should have been all along.” More

    • 138 Shares99 Views

      in Basket

      Pretty in Any Color: Women in Basketball Make the Style Rules

      by

      Angel Reese considers herself “a pink kind of girl.”Pink nails, pink hair tie, pink shoes, sometimes even “a little bit of pink in my lashes,” Reese said of the eyelash extensions she applies before basketball games. “Everything’s pink.”It’s all part of the pregame routine for Reese, who in May transferred to Louisiana State after a breakout season on Maryland’s women’s basketball team. Before Reese hits the court, she swipes on lip gloss and gels down her edges — her hairline — to prevent flyaways.“Grandma would always emphasize, ‘Don’t let anybody make your makeup sweat,’” Reese said.Reese’s devotion to her appearance for games expresses who she is as much as her playing style. Players in women’s basketball freely mix a traditionally feminine beauty standard with finishing touches that are popular in Black and Latina culture, like gelled edges. It’s a freedom that some say is an advancement in a sport whose athletes have historically been pressured to fit a mass-market ideal that has long benefited straight, white women. Reese is Black.But the introduction of name, image and likeness deals in college sports and an influx of marketing money in professional women’s basketball have added dollars-and-cents stakes to female players’ decisions to glam up. In interviews with a dozen college and professional players, women talked about how the decision on how to express themselves through their appearance has been changing.“I’ve never really felt the pressure until the N.I.L. thing started,” said Reese, whose endorsement deals include Xfinity, Amazon, Wingstop and a Washington, D.C.-area supermarket chain.Camille Lenain for The New York Times‘There is a pressure for me to look a certain way.’Stanford forward Cameron Brink usually applies concealer, eyebrow gel, mascara and maybe a little blush before she heads out for a game, but she scoffed at the idea of in-game touch-ups. “I look like this when I was playing, I’m going to live with it,” she said.Her shot-blocking was a key piece of Stanford’s run to the 2022 Final Four, where the team lost to Connecticut in front of 3.23 million TV viewers, a 19 percent increase over the previous season and a 49 percent bump from 2019, before the coronavirus pandemic. But there’s also a swelling fan base that follows Brink on social media. She posts makeup tutorials, which she loves because she views makeup as art. “It’s really relaxing to me,” she said. Brink has had deals with ThirdLove, Visible Mobile, the energy drink Celsius and Portland Gear.She acknowledged that her following — 203,000 on Instagram and 62,800 on TikTok — had built up at least in part “because I do play into that role of being feminine and dressing femininely.”“There is a pressure for me to look a certain way,” said Brink, who is white. “Sometimes it’s refreshing to go out and play sports and not worry about it.”Stanford’s Cameron Brink said that she felt some pressure to conform to traditionally feminine beauty standards but that her beauty routine was also something she enjoyed.Rikkí D. Wright for The New York TimesRikkí D. Wright for The New York TimesLast year, the N.C.A.A. changed its rules to allow college athletes to profit from their names, images and likenesses in marketing deals. Women’s college basketball players quickly began out-earning athletes in every other sport besides football, according to the marketing company Opendorse. Connecticut’s Paige Bueckers, who is white, signed with Gatorade for an estimated $1 million.Blake Lawrence, a co-founder of Opendorse, said female college basketball players had outshined their male counterparts in the N.I.L. marketplace in part because of how they distinguish themselves through their appearance.“They’re willing to create content; they’re willing to create a character that you want to follow and cheer for while on the court, while on the track, while on the grass,” Lawrence said. “That may be through hairstyle changes; that may be through makeup changes; that may be through the accessories that you bring to the field.”But with that can come tremendous pressure to fit traditional notions of attractiveness, adding another layer of competition to college basketball.“Comparing yourself to other people — oh, this girl is really pretty; oh, she looks really pretty — it’s hard,” Oklahoma guard Kelbie Washington said.Washington enjoys spraying on perfume as part of her pregame routine (Jimmy Choo is her favorite), and she pays for eyelash extensions, which can cost more than $130 a set.“Everyone is human,” she said of the urge to compare herself with others. “Everyone has those emotions, whether they say it out loud or not.”‘Women have to be so much more marketable than men.’TV ratings for college and W.N.B.A. games are rising, and the profiles of the players — among the most vocal and visible social justice activists in sports — are exploding.Within that explosion, Victoria Jackson, a sports historian at Arizona State, sees the players driving a generational shift, a reframing of norms. “Athletes themselves are pushing back against historical ideas of what it means to be a female athlete and what’s acceptable to be performed as a female athlete,” Jackson said, adding that the W.N.B.A. is “a good example” of that.Nefertiti A. Walker, an associate professor in sports management at the University of Massachusetts Amherst and a former college basketball player, said players didn’t necessarily feel as if they had to fit the usual standards.“What you’re seeing is certainly athletes now who, because of the changes we’ve seen in college sport — they all have pride nights, there’s gay marriage now — all these changes that have happened in their lifetime that signal it might be OK to perform their gender in a different way,” she said.That may be true on the court, but a recent swimsuit edition of Sports Illustrated suggested a narrower view of sex appeal, which can be an important factor in marketing. The magazine included five W.N.B.A. players in bikinis and one-piece swimsuits with cutouts.Courtney Williams, an All-Star guard on the Connecticut Sun, said on Twitter that the shoot would have been better if it had included a player in a sports bra and baggy shorts. “There’s more than one way to look sexy, and I hope in the future we can tap into that,” she said.Gabriella Angotti-Jones for The New York TimesCamille Lenain for The New York TimesRikkí D Wright for The New York TimesGabriella Angotti-Jones for The New York TimesJonquel Jones was the W.N.B.A.’s most valuable player in 2021. “If u don’t fit into the normal stereotype of what feminine is or what it ‘should be’ you lose opportunities,” Jones said in an August 2020 Twitter post. “Women have to be so much more marketable than men.”W.N.B.A. players, with a maximum base salary of about $230,000, earn far less than their millionaire counterparts in the N.B.A., making marketing dollars even more important. The W.N.B.A. has a pool of $1 million that it must spend on marketing deals for players, and each team has to spend between $50,000 and $100,000 per year on player marketing deals. Any unspent amount carries over to the next season on top of the minimum.The league said it selects players to participate in marketing efforts based on a variety of factors: on-court performance, an established personal brand with an active fan base, and the willingness to travel and participate in league events.“Ideas about bodies play out most explicitly on the bodies of athletes — harmful ideas and also positive ideas,” Jackson said. “That’s another way in which this can be a space of conflict and a space of harm, too, depending on the way those ideas are packaged and sold.”‘They have no idea about what a Black woman goes through, let alone an athlete.’Tiffany Mitchell likes to feel the swing of her ponytail as she runs the court.Mitchell, who is Black, has often worn her hair in long, braided styles past her waist since she starred at South Carolina from 2012 to 2016. This kind of protective hairstyling allows her to go longer between restyling and can prevent breakage during the grind of the season with the W.N.B.A.’s Indiana Fever.Those swinging braids became an issue during the W.N.B.A. off-season in December, when she was competing with the Melbourne Boomers, a professional women’s team in Australia. Basketball Australia, the sport’s governing body, said the league’s players had to tie their hair back or up, mistakenly attributing the policy to a FIBA rule that was no longer in effect. Mitchell, one of just three Black players on the Boomers’ roster, felt targeted, since she had never had to change her hair for other international competitions. Basketball Australia later apologized and rescinded what it called a “discriminatory” policy.“They have no idea about what a Black woman goes through, let alone an athlete,” Mitchell said. “So I think that me bringing it to their attention called out the ignorance because there have been players in this league that have had braids before me, and it was never an issue.”Tiffany Mitchell loves playing basketball while wearing long braids. But that became an issue when she was competing in Australia.Gabriella Angotti-Jones for The New York Times‘When I look good, I feel good, I play good.’As early as fifth grade, Deja Kelly’s mother encouraged her to create a signature hairstyle.“She would call it a ‘D-I do’: If you want to go D-I, you have to look like you play D-I,” Kelly said.She adopted a slicked-back ponytail or a bun as her preferred hairstyles. Her glam routine now — eyelash extensions, a tight bun and detailed edges — “has never affected my performance” as the University of North Carolina at Chapel Hill’s leading scorer last season. Kelly has had endorsement deals with Dunkin’, Beats by Dre, Forever 21 and the sports drink Barcode, among others.“For me, when I look good, I feel good, I play good,” Kelly said. “That’s something I always prided myself in.”Walker, the sports management professor, said her studies on women’s sports pointed to a trend: Women in basketball are showcasing greater agency and self-determination by glamming.Video by Gabriella Angotti-JonesDiJonai Carrington of the W.N.B.A.’s Connecticut Sun said she felt that she played better after she had gone through her glam routine.Gabriella Angotti-Jones for The New York TimesGabriella Angotti-Jones for The New York Times“A lot of women’s basketball players feel free to express themselves, to perform in a way aesthetically that accomplishes whatever they want to accomplish,” Walker said. “Sometimes we underestimate how business savvy they are, particularly in this day and age.”Connecticut Sun guard DiJonai Carrington has had an endorsement deal with Savage X Fenty, Rihanna’s lingerie brand. She makes sure she has on her 20-millimeter mink eyelash extensions before every game. Her nails, typically coated with some sort of bright polish, are usually done with acrylic extensions. She’s grown so accustomed to applying gel to her hairline that it takes her only about 30 seconds.“I feel like I play better. I don’t know if I do or I don’t, but I just feel like I do,” Carrington said. “And I never have wanted to compromise one thing or another, whether that’s being a hooper and being a dog on the court and still being able to look a certain way.” More

    • 175 Shares169 Views

      in Soccer

      Once an ‘Easy Way Out’ for Equality, Women’s Soccer Is Now a U.S. Force

      by

      Brooke Volza and the other girls who play in the top division of high school soccer in Albuquerque know all about the Metro Curse: The team that wins the city’s metro tournament at the start of the season is doomed to end the year without a state championship.So when Cibola High School defied that fate with Volza scoring the only goal in the team’s 1-0 victory against Carlsbad High School before a cheering stadium crowd at the University of New Mexico last year, it was pandemonium. “I started crying. I started hugging everyone,” Volza, 17, said, describing the experience as “times 10 amazing.”Now the ball she used to score that goal sits on a shelf in her bedroom, covered with her teammates’ autographs and jersey numbers. Across it in large capital letters are the words, “2021 STATE CHAMPIONS.”Fifty years ago, Volza’s experience of sprawling and robust competitive high school soccer was effectively unheard-of in the United States. Yet thanks to Title IX, which became law in 1972 and banned sex discrimination in education, generations of girls have had the promise of access to sports and other educational programs.Brooke Volza at Cibola High School in Albuquerque.Adria Malcolm for The New York TimesAsia Lawyer, a rising senior at Centennial High School in Boise, Idaho.Lindsey Wasson for The New York TimesAnd girls’ soccer, perhaps more than any other women’s sport, has grown tremendously in the 50 years since. School administrators quickly saw adding soccer as a cost-effective way to comply with the law, and the rising interest helped youth leagues swell. Talented players from around the globe came to the United States. And as millions of American women and girls benefited, the best of them gave rise to a U.S. women’s national program that has dominated the world stage.“Once Title IX broke down those barriers, and let women and girls play sports, and said they have to be provided with equal opportunities, the girls came rushing through,” said Neena Chaudhry, the general counsel and senior adviser for education at the National Women’s Law Center. “They came through in droves.”A 50-Year Rise Out of NowhereWomen’s participation in high school and college athletics surged after the passage of Title IX in 1972, and no sport has added more players than soccer.

      .dw-chart-subhed {
      line-height: 1;
      margin-bottom: 6px;
      font-family: nyt-franklin;
      color: #121212;
      font-size: 15px;
      font-weight: 700;
      }

      Girls’ Participation in High School Sports
      Notes: Top 15 sports shown. Data is not available for all sports in all years, and comparable data is not available prior to the 1978-79 academic year.Source: National Federation of State High School AssociationsBy The New York Times

      .dw-chart-subhed {
      line-height: 1;
      margin-bottom: 6px;
      font-family: nyt-franklin;
      color: #121212;
      font-size: 15px;
      font-weight: 700;
      }

      Women’s Participation in N.C.A.A. Divisions I, II and III
      Notes: Top 15 sports shown. Data is not available for all sports in all years, and comparable data is not available prior to the 1981-82 academic year. Some schools were added to the data in 1995-96.Source: N.C.A.A.By The New York TimesBefore Title IX passed, an N.C.A.A. count found only 13 women’s collegiate soccer teams in the 1971-72 season, with 313 players. In 1974, the first year in which a survey by the National Federation of State High School Associations tracked girls’ participation across the United States, it counted 6,446 girls playing soccer in 321 schools in just seven states, mostly in New York. That number climbed to about 394,100 girls playing soccer in high schools across the country during the 2018-19 school year, with schools often carrying multiple teams and states sponsoring as many as five divisions.Mountain View Los Altos stretching during the tournament in Redmond, the Elite Clubs National League playoffs.Lindsey Wasson for The New York TimesIn 2018-19, the most recent season counted because of the coronavirus pandemic, there were 3.4 million girls overall participating in high school sports, compared with 4.5 million boys.Many of those athletes have overcome fears to try out for a team. Some have practiced late into the night, running sprints after goofing off with teammates. Some have found archrivals through competition, and plenty have grappled with the sting of defeat. Numerous girls and women on the soccer pitch have felt the thrill of a goal, and the pride of being part of something bigger than themselves.“We are the heart and soul of soccer at Cibola,” Volza said.Title IX is a broad law, and was not originally intended to encompass sports. Its origins lie in fighting discrimination against women and girls in federally funded academic institutions. But as the regulations were hashed out, they eventually encompassed athletics, and it helped bridge disparities beyond the classroom. Today, Title IX is perhaps best known for its legacy within women’s interscholastic athletics.Despite initial and heavy opposition to the law because of a perceived threat to men’s athletic programs, the N.C.A.A. eventually sponsored women’s sports, including soccer in 1982. Before that, only a handful of teams played one another around the country.The University of North Carolina at Chapel Hill, a dynasty that has won 21 N.C.A.A. championships and produced inimitable players including Mia Hamm, began its run playing against high schoolers.“We didn’t really have anyone to play,” said Anson Dorrance, the head coach of the women’s team since its inception in 1979. He described how he cobbled together a schedule that first season. One travel soccer club, the McLean Grasshoppers, “came down to U.N.C. and beat us like a drum,” he said.Florida Gators Coach Samantha Bohon, left, talking with an assistant coach, Jocie Rix, as they scout players during the Elite Clubs National League playoffs.Lindsey Wasson for The New York TimesThe playoffs are a big showcase for high school players to be seen by top college coaches.Lindsey Wasson for The New York TimesAfter the N.C.A.A. brought women’s soccer into the fold, participation rates went from 1,855 players on 80 teams across all three divisions in 1982 to nearly 28,000 players across 1,026 teams in 2020-21.Now, the N.C.A.A. claims soccer as the most expanded women’s sports program among universities in the last three decades.Current and former athletic directors, sports administrators and coaches attribute the rise of soccer to several factors. Initially, complying with the law was a game of numbers and dollars: Soccer is a relatively large sport, where average roster sizes typically float between 20 and 26 players. The generous roster sizes helped schools meet the requirements of the law to offer similar numbers of opportunities to male and female students.For administrators, soccer was also economical: It needed only a field, a ball and two goals. It was also a relatively easy sport to learn.“At the time schools were interested in, ‘How can I add sports for women that wouldn’t cost me very much?’” said Donna Lopiano, founder and president of Sports Management Resources and a former chief executive of the Women’s Sports Foundation. She added: “Schools were looking for the easy way out.”The shifts did not begin until the late 1980s and early 1990s. College programs increasingly gained varsity status — often pressured by litigation — which created scholarship opportunities and made soccer a pathway to higher education. The game boomed at the high school level, where it became one of the most popular sports, fourth in terms of participation rates for girls for 2018-19, according to the high school federation (the top three girls’ sports were track and field, volleyball and basketball).An under-14 match in Redmond.Lindsey Wasson for The New York TimesA cottage industry of club teams also sprang up around the country, as athletes jockeyed for attention from college coaches. The youth game grew, and university teams became a farm system for the elite world stage, as women struggled to play the sport in many countries outside the United States.The U.S. women’s national team went largely unnoticed when it played its first international match in 1985. It also got little attention in 1991 when it won the first Women’s World Cup, held in Guangdong, China.Then the United States began to feel the power of Title IX. In 1996, women’s soccer debuted at the Olympics in Atlanta, and the United States won gold. During the 1999 Women’s World Cup final, against China, the Americans secured a victory during penalty kicks before a capacity crowd of more than 90,000 people at the Rose Bowl in Pasadena, Calif.Michelle Akers, the pillar of the U.S.W.N.T. in the ’80s and ’90s who is now an assistant coach for the Orlando Pride women’s professional team, said Title IX was “game-changing.” “I can’t even understand the amount of time and energy and heartache that took to get that pushed through, and not just pushing it through but enforcing it — making it real for people, and making it real for me,” she said.The national team’s success continued, with a record four World Cup titles and four Olympic golds. And this year, after a six-year legal battle, a multimillion-dollar settlement and eventual labor agreement established equal pay for players representing the U.S. men’s and women’s national teams when competing internationally.“It was a historic moment, not just for soccer, but for sport,” Cindy Parlow Cone, U.S. Soccer’s president, said.The U.S. women’s national team celebrating its World Cup win in 2019 after a parade in Manhattan.Calla Kessler/The New York TimesSydney Sharts, left, and her sister Hannah, right, are college players. Their mother, Michelle, was on a club team in the ’90s.Alisha Jucevic for The New York TimesIn 1993, Michele Sharts was part of a club team at U.C.L.A. that threatened to sue the school under Title IX for not sponsoring women’s soccer.Sharts, who was cut from the inaugural varsity squad, now has two daughters playing at large university programs. Hannah, 22, started at U.C.L.A. before transferring to Colorado, where she is a graduate student. Sydney, 20, began at Oklahoma before transferring to Kansas State for the coming season.Hannah Sharts has played in front of as many as 5,000 fans. “Being able to gradually see more and more fans fill up the stands throughout my college experience has been very promising,” Hannah Sharts said. Both Hannah and Sydney have dreams to play professionally.Like the Sharts sisters, Volza, the rising senior in New Mexico, plans to play in college. She is looking at Division II and III schools with strong engineering programs.But first, she has her final year of high school ahead. Volza said she wanted to be a leader for the younger players.“I want to motivate them and teach them what it’s like to play varsity soccer for a state-winning championship team,” Volza said.And Volza wants to make history again in her own corner of America, by leading her team to win the Metro tournament and state championship in back-to-back years.Members of the De Anza Force celebrating a win over World Class F.C. in Redmond.Lindsey Wasson for The New York Times More

    • 100 Shares159 Views

      in Tennis

      This Wimbledon Champion Never Had a Tennis Lesson

      by

      Dick Savitt, the first Jewish player to win the English tournament, has spent his life helping other athletes, including Arthur Ashe. In 1951 Dick Savitt, a self-taught tennis player, stunned the world by winning both the Australian Open and Wimbledon, becoming the first Jewish champion of both vaunted tournaments.“Dick Savitt of Orange, N.J., who never took a tennis lesson, established himself as the world’s No. 1,” announced The New York Times after the Wimbledon win, one of the shortest finals ever played on Center Court at that time. The match (6-4, 6-4, 6-4) was over in 63 minutes.Mr. Savitt retired from major tournaments the following year. But he stayed committed to the sport, competing when he could and mentoring other athletes in New York City, where he has lived since the late 1950s. He has been in the same Manhattan apartment, near the Metropolitan Museum of Art, since 1963. His home is full of trophies and coffee table books, like “100 Years of Wimbledon” and “Great Jews in Sports.”Bid Goswami, a close friend of Mr. Savitt’s who led the men’s tennis program at Columbia University for almost 40 years, said that tennis greats like Arthur Ashe and Don Budge would seek him out for play when they came to town. “Mr. Ashe used to talk about Dick’s ‘heavy shots,’” he said.Mr. Savitt, who won Wimbledon in 1951, center, keeps his trophies and mementos in his apartment on the Upper East Side of Manhattan. Carly Zavala for The New York Times; Central Press, via Getty ImagesWhen he wasn’t playing with tennis stars or coaching young athletes at Columbia, Mr. Savitt would teach the sport to his son, Bob Savitt, who went on to found the commercial real estate company Savitt Partners. The two ended up competing in father/son tournaments together.As Wimbledon gets underway in London, The New York Times caught up with Dick Savitt, now 95, Bob Savitt and Mr. Goswami about their thoughts on tennis, New York and Dick Savitt’s legacy. The following interview is an edited and condensed version of the conversation.What brought you to New York City?Dick Savitt (DS): In the 1950s I was working for an oil firm in Texas. There was no money in tennis back then, so everyone was an amateur. My company asked me to open a New York office, and that’s why I came.It can be hard to find courts here. Where did you play?DS: I played a lot in Central Park, and also on the clay courts on 96th Street. I used to know the guy who ran them, so he knew what time I was going to come, and he would save the court for me. I didn’t have to wait. A lot of people would watch me play. There are now waiting lists to play on the courts.Bob Savitt (BS): I played the most with my dad at a Midtown tennis club and also at this apartment building on 65th and Columbus that had one court. A good friend of my father’s had court time there every Saturday and Sunday. A lot of the great players came to play there, like Bjorn Borg.Who did your father play with?BS: He played with Vitas Gerulaitis and Arthur Ashe the most, but also Dick Stockton and other professionals when they were in the city.DS: Ashe was very organized. He knew where he was weak, and he wanted me to help him. The way it works in tennis is when you play with people, you figure out where your efforts should go. If you played with a guy who was a better volleyer than you, you knew you needed to work on your volley. I remember helping Ashe with his backhand. We would play at Columbia or in the park. Once in a while we got a few beers afterward.Bid Goswami (BG): Dick used to play with his son a lot. They used to play the father/son nationals and when they finally won in 1981 after two or three tries, Dick said, “This is bigger than me winning Wimbledon.”A backhand return during the Wimbledon semifinals in 1951.Central Press — Hulton Archive, via Getty ImagesThe tennis center at Columbia University was named after you, Mr. Savitt. How did that come about?DS: I first met Bid at a club in Westchester where he was the assistant pro, and he became the coach at Columbia, and the program took off. This started in the 1980s, and I would play with some of the team members. When they put a permanent bubble over six outdoor courts they wanted to name it after me. We were fighting about it; I went to Cornell, so I didn’t think a place at Columbia should have my name.BG: Dick was my secret recruiting trick. I would say to these students, “Where else in this country can you get a Wimbledon champion to help you?” We had kids coming in from Asia, Australia, Japan, New Zealand, all over America, and when they got to New York, the first thing they wanted to do was meet Dick.He studies tennis, so he would come in and watch someone play, and he would figure out what was wrong with his serve or whatever. He noticed these little things that only he could point out. So I wanted to name the tennis center after him. I had his friends explain to him, people are slowly forgetting who you are, so this facility should be named after you.Mr. Savitt, you made it to the semifinals of the U.S. Open in 1951, which gave you lifetime perks, including being able to access the locker room in Flushing Meadows. What are your favorite memories from the tournament?BS: My dad used to go every day and every night for two weeks. It’s harder for him to get around now, but we went last year and had a great day, and we will go again this year.When the tournament was at Forest Hills, it was much smaller, and everyone was in suits and jackets. We would talk to the players. They didn’t have the entourages, all those coaches and trainers, so you had access to them.For most of his life at Forest Hills or Flushing Meadows, he couldn’t walk five feet without bumping into someone who was a friend or someone who knew him when he was playing competitively.Our box is right behind the court, so when my dad knew all the guys playing he would actually be coaching them even though you weren’t allowed to. He would encourage them when they got down, or if he saw their opponent had a weak backhand he would say, “Get on the backhand.”BG: At the U.S. Open, back in the day, all the tennis people would know Dick. They would call him Mr. Savitt, even Arthur Ashe. It’s a little different now, but I think he prefers not to be known. He was always very serious about watching tennis, and he didn’t want to talk too much. I remember Alan King, the comedian, had a box next to Dick’s, and when Alan was waving to the crowds, Dick would get mad and say: “Sit down. Sit Down. This is about the tennis.” More

    • 138 Shares199 Views

      in Basket

      Naomi Osaka Starts a Media Company, With Help From LeBron James

      by

      The tennis star, who has struggled on the court of late, is behind an entertainment company called Hana Kuma in partnership with Mr. James’s fast-growing SpringHill.She is a four-time Grand Slam singles champion who ranks as the world’s highest-paid female athlete, having earned $57 million in 2021, mostly from sponsorships. Walmart recently began to stock products from her skin care company, Kinlò, in nearly 3,000 locations. Last month, she started a sports representation agency.And now Naomi Osaka is pushing into Hollywood — with an assist from LeBron James.Ms. Osaka, 24, has started a media company called Hana Kuma in partnership with SpringHill, a fast-growing entertainment, marketing and products company co-founded by Mr. James. Ms. Osaka said in a brief Zoom interview that her ambitions for Hana Kuma, which stands for “flower bear” in Japanese, include scripted and unscripted television series, documentaries, anime and branded content, which is entertainment programming that has embedded or integrated advertising.“I honestly can’t say if I’ll personally be in anything right now,” Ms. Osaka said. “What excites me is being able to inspire people and tell new stories, particularly ones that I would have wanted to see when I was a kid. I always wanted to kind of see someone like me.” Ms. Osaka is of Japanese and Haitian ancestry.Fans should expect Ms. Osaka’s advocacy to underpin at least some of Hana Kuma’s offerings, most of which are still in development. Ms. Osaka has been outspoken on topics that many elite sports stars try to avoid. She was an early supporter of the Black Lives Matter movement. Last year, she started a global discussion about mental health in sports when she withdrew from the French Open, citing a need to make her own well-being a priority. She also disclosed past struggles with depression and anxiety.Ms. Osaka’s candor has resonated with an audience far beyond sports — young people in particular — making her a sponsorship dream even though she has recently struggled on the tennis court. (She lost in the first round of the French Open last month. She said in a social media post on Saturday that she would not play at Wimbledon this summer because of an Achilles’ injury.)One project in development involves cooking and the Haitian community. “I watch a lot of food-related shows, cooking competitions, because I like to cook,” Ms. Osaka said with a laugh. The first project with Hana Kuma credits will be a New York Times Op-Doc about Patsy Mink, the first woman of color elected to Congress. Hana Kuma is also working on unspecified documentary content for Epix, a premium cable channel now owned by Amazon.SpringHill, co-founded by Maverick Carter in 2020, will serve as a financing, operations and producing partner for Hana Kuma. SpringHill has roughly 200 employees and was valued at $725 million when selling a minority stake to raise capital last year. Operations include a marketing consultancy and a media and apparel division dedicated to athlete empowerment. Another unit focuses on film and television production. There is also an events team.“Naomi can just plug into what we have built,” Mr. Carter said.SpringHill wants to replicate the Hana Kuma deal with other athletes who have global appeal. “We want to do a lot more of this in the future,” Mr. Carter said, noting that discussions have started with other sports stars.It must be asked: Isn’t this just a newfangled vanity deal? For decades, old-line studios gave favored stars funding to start affiliated companies, most of which never amounted to much — aside from keeping the star happy.“Under the old system, sometimes those ended up being for vanity,” Mr. Carter said. “But the goal here is to build Hana Kuma into a real company and a real brand.” SpringHill’s emphasis on branded content sets it apart from old-line studios, he added. Hana Kuma has been hired by FTX, a cryptocurrency exchange, to produce branded content.LeBron James at the premiere of Netflix’s “Hustle” in Los Angeles this month.Kevin Winter/Getty ImagesMr. James said by telephone that Ms. Osaka’s “grace and power” on and off the court made her a good match for SpringHill, “which exists to empower athlete creators.”“We don’t take for granted the position we are in to lend a helping hand, in this case to Naomi, to help empower her to do even more great things,” Mr. James said.Ms. Osaka has 12 sponsors, including Nike, Mastercard, Louis Vuitton and Panasonic. Her longtime agent and business partner, Stuart Duguid, said some could be involved with Hana Kuma content. Mr. Duguid is a Hana Kuma co-founder.“We really want to bring that number down and have more in-depth relationships with the ones that continue,” Mr. Duguid said, referring to corporate sponsors. “We want to take bigger swings and start companies, invest in companies, things that might have potentially a bigger outcome than if you did a McDonald’s deal and got paid year to year. What will really move the needle?”Building a portfolio of businesses — while still in the middle of her tennis career — makes Ms. Osaka something of a pioneer among female athletes. At least, it will if she succeeds.“We haven’t seen any female athlete do anything like what we are trying to achieve,” Mr. Duguid said. “Serena has done well with her venture business. But she’s toward the end of her career, and, you know, we’re in the middle.” He was referring to the tennis legend Serena Williams, whose venture capital firm, Serena Ventures, has raised an inaugural fund of $111 million to invest in founders with diverse points of view.Because she is still playing tennis, Ms. Osaka will not be sitting in on many production meetings. “But everything creative and everything strategic, it’s obviously going to have Naomi’s stamp on it and her style and her input,” Mr. Duguid said. More