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      Arsenal will star in All Or Nothing on Amazon Prime like Tottenham as fans brace themselves for ‘peak comedy’

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      ARSENAL will be the next team covered in Amazon Prime’s ‘All Or Nothing’ series, much to the delight of fans on social media.The Gunners are the third Premier League club to be filmed by the streaming platform after Manchester City and Tottenham.
      Mikel Arteta’s side finished eighth in the Premier League last termCredit: Getty

      Arsenal have confirmed their 2021-22 season will be the subject of a documentary that will be released in late 2022.
      The ‘All Or Nothing’ series will go behind the scenes at the Emirates, filming team meetings, training ground antics and dressing room arguments.
      Mark Gonnella, the club’s media and communications director, said: “We are looking forward to giving our fans around the world a unique insight into how we work day to day.
      “We have one of the biggest global followings in the game and one consistent thing we hear from fans is their desire to see more about what happens behind closed doors at the club.
      “All or Nothing will give our fans and sport lovers an opportunity to learn more about what makes Arsenal such a special club, our trophy laden history and our ambitions for future success.”
      Dan Grabiner, Amazon’s head of UK originals, added: “Arsenal is a historic club going through a fascinating period – and we can’t wait to take viewers behind-the-scenes on the journey of this crucial season.
      “All or Nothing is about intimate access to the passion and commitment behind elite sport and in Arsenal we have the perfect subject for the next chapter.
      “We are looking forward to Prime members around the world experiencing another Premier League season with a new club, through All or Nothing’s signature quality storytelling and access.”
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      City were the first English club to be covered by the Amazon documentary series after their Premier League title-winning campaign in 2018-19 was filmed.
      Arsenal’s bitter rivals Tottenham were then covered the following season, which saw the club finish sixth in the Prem under Jose Mourinho.
      The Gunners have struggled in recent years, finishing a below-par eighth the last two seasons and not qualifying for the Champions League since 2016.
      Most Arsenal fans want to see owner Stan Kroenke leave the club, with tensions growing after the failed European Super League plot in April.
      The documentary’s announcement has delighted many football fans on social media, with one tweeting: “This is gonna be PEAK comedy right here.”

      While another wrote: “Can’t wait to see Arteta’s spankings at half-time.”
      But a lot of Arsenal supporters are embarrassed by the news, with one writing: “I don’t think anyone wanted this.”
      Another tweeted: “This will be a shambles.”
      And one supporter wrote: “Can’t we just enjoy the Spurs disaster for a few years before we give them some of our banterlicious content?”
      ⚽ Read our Football live blog for the very latest news from around the grounds
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      DAZN target Premier League rights to rival Amazon and increase foothold in UK after launching with big boxing fights

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      DAZN are ready to target Premier League rights after launching in the UK. The streaming platform have focused on big boxing fights but are set to rival Amazon in a bid to secure football coverage.
      DAZN want to move into streaming Premier League footballCredit: AP
      Canelo Alvarez is one of the marquee boxers covered by DAZNCredit: Getty Images – Getty
      New chairman Kevin Mayer told CNBC: “To have staying power, you need to deliver the sports that matter to consumers no matter where they are. And those are the local sports.
      “So in the UK, the English Premier League and maybe some cricket and maybe some rugby.
      “In Germany, it’s Bundesliga, which is their equivalent of the EPL. In Japan, it’s baseball.
      “So you have to get those local rights in those countries. And that’s how you can make a real service take hold.”
      DAZN launched in the UK in December with Canelo Alvarez’s fight against Callum Smith showcasing the streaming service.
      But the platform, which is owned by billionaire Len Blavatnik, want to expand into Premier League football and are set to provide competition to Amazon.
      In 2019, Amazon started broadcasting matches after agreeing a three-year deal.
      The £90million package gives them 20 matches a season, spread over two rounds, but Amazon have shown additional matches due to the pandemic stopping fans from attending.
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      The auction for UK broadcasting rights for the 2022-25 seasons starts later this year and DAZN are expected to bid for coverage.
      Mayer said: “Yeah, I think we are positioned to do it. We have the capital to do it, and Len Blavatnik is committed to it. And it’s going to work.
      “It’s a flywheel that happens. Once it starts spinning, you can create momentum.”
      ⚽ Read our Football live blog for the very latest news from around the grounds
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      Armchair footie fans arguing about the rules can now turn to their own referee — Alexa

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      ARMCHAIR footie fans arguing about the rules can now turn to their own referee — Alexa.
      The Amazon voice assistant has been updated with the official laws of the game.

      Amazon’s Alexa uses ­information from the ­International Football Association Board and former ref Mark ClattenburgCredit: Free for editorial use

      Users of any Alexa-enabled device, including Echo smart speakers, can ask questions such as: “Alexa, can you explain the offside rule?”
      Another frequent query could be: “Alexa, has the handball rule changed?”
      Eric King, director of Alexa Europe, said the new feature had been dubbed “VARlexa” after Video Assistant Referee technology.
      Its ­information comes from the ­International Football Association Board and former Premier League ref Mark Clattenburg.

      Mark Clattenburg helped ‘teach’ the tech to answer questions such as: ‘Alexa, can you explain the offside rule?’Credit: Free for editorial use

      A survey for Amazon’s Prime Video streaming service found that two-thirds of people admit they do not fully understand the rules of the game.
      Eighty-two per cent thought they would enjoy football more if they had a better grasp of the laws.
      And 85 per cent said they felt it would be an advantage to have instant and reliable access to the official rules during live matches.

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      Arsenal team up with Amazon-owned Twitch to launch new behind-the-scenes content like Tottenham’s All Or Nothing series

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      ARSENAL are among four European powerhouses to team up with Twitch to stream live matches and behind the scenes content.
      The Gunners will be joined by Real Madrid, Juventus and Paris Saint-Germain in signing a partnership with the Amazon-owned platform.

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      Arsenal are thought to be one of four clubs alongside Real Madrid to have agreed a partnership with Amazon-owned TwitchCredit: Getty Images
      As part of Twitch’s dedicated sports content channel launch, all four clubs will use the streamer to expend their live content.
      Amazon’s game streaming platform will initially collaborate with Arsenal on the production of behind-the-scenes content.
      The American juggernaut are already gearing up to showcase exclusive footage from rivals Tottenham for the web giant’s ‘All or Nothing’ documentary.
      Yet Sports Pro claim that Arsenal’s deal with Twitch also has the potential to broadcast live youth and first-team friendly matches as well as club press conferences.

      The partnership is thought to be motivated by a desire to reach the club’s younger fans, with more than 70 per cent of the platform’s audience under the age of 34.
      The NHL, the Rugby Football League and the UFC are just three other properties already using Twitch’s sports channel.
      Amazon recently began experimenting with broadcasting a number of matches from the Premier League’s restart on Twitch.

      The American company aired Prem games for the first time last year, showing all 10 Boxing Day clashes on Prime.
      A £90million, the three-year contract gives them broadcast rights for 20 matches each season, spread over two rounds of games.

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      Amazon interested in Tottenham Stadium naming rights as Levy eyes record £250m deal

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      TOTTENHAM could sign a whopping £250million stadium naming rights deal with Amazon, according to reports. The tech giants are currently filming an ‘All or Nothing’ behind the scenes documentary at the club and are said to be interested in having their name on Spurs’ shiny new arena. Amazon are interested in a £250m stadium naming […] More