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      Premier League clubs in line for cash boost with US TV deal predicted to more than double in value to over £1.3BILLION

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      PREMIER LEAGUE clubs are in line for a massive cash boost with predictions the US TV deal is set to DOUBLE in value.NBC paid £640million for its current six-year contract, which runs out at the end of this season.
      Prem clubs are set for a huge cash boost from US TV broadcastersCredit: Getty
      The major US broadcaster also put 130 games on its subscription Peacock service from last term.
      But with ESPN – owned by the Disney corporation – Warner Media, ViacomCBS and potentially Amazon all expected to bid, it is set to drive up the winning auction price.
      NBC have suggested to US media that they expect they will have to pay around £1.3billion to retain the rights for a further six years, offering a huge cash boost to the Prem clubs.
      Overseas rights are split differently to domestic ones and a significant increase in the League’s largest market would see extra money to all 20 clubs.
      Those at the top end would benefit more from the revised cash split introduced as Richard Scudamore’s parting shot as Prem chief executive in 2019.
      In a statement confirming their intention to bid again, NBC – whose rota of experts includes former England star Graeme Le Saux, Tim Howard, Robbie Earle and Robbie Mustoe, said: “We certainly want to continue our great relationship with the Premier League.

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      “Now in our ninth season, we have worked together to drive major growth for the sport in the U.S with innovative production and unmatched promotion.”
      This massive deal for the Prem follows the £5.1bn one the League confirmed with Sky, BT, Amazon Prime, and the BBC in May.
      The deal to ‘rollover’ the current contracts for a further three seasons was confirmed ‘unanimously’ by all 20 Prem clubs.
      But as a condition to get Government approval to bypass the normal bidding process, the clubs agreed to give up £100m between them over the next four years – with the money spread throughout the football pyramid.
      The deal means Sky will retain the lion’s share of live matches with 128 matches, BT showing 52 and Amazon Prime 20.
      But in a slight tweak, BT announced that, in European weeks it would move its Saturday lunchtime game to 7.45pm if the match featured a team that had played Champions League football the previous Wednesday.
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      Arteta says he was powerless to stop Amazon filming Arsenal ‘All or Nothing’ but hopes it’s ‘perfect year’ for series

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      MIKEL ARTETA admits he was powerless to stop Amazon from filming Arsenal for their latest series of ‘All of Nothing’.The highs, lows and intimate moments of the Gunners’ upcoming season will be captured for the third Premier League instalment of the streaming platform’s popular show.
      Arsenal will be the subject of the latest All or Nothing seasonCredit: Paul Currie Telegraph Media GroupDREAM TEAM 2021/22PLAY DREAM TEAM FOR THE 2021/22 SEASON

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      But the man whose every decision will be under a huge microscope had no say in the decision to embed the Amazon cameras behind the scenes for the next nine months.
      When asked if he had any input in the club’s decision to be part of the show, the 39-year-old Arteta said: “No.
      “That’s a decision made from the club and it is with the best possible interests for the football club. We need to help as much as possible.”
      Arteta is no stranger to being captured by the Amazon cameras having been part of the first season of ‘All or Nothing’ with defending Premier League champions Manchester City.
      He said: “I experienced that a few years ago when I was at Man City.
      “We are going to help as much as possible, for everybody to see what this club means and how things are done at the football club, be as transparent as we can to show the values, integrity, passions and where we are trying to drive this football club.”
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      Last season, the cameras went behind the scenes of Arsenal’s arch-rivals Tottenham.
      The pressure is on Arteta to guide the Gunners back to the top-four after a disappointing eighth-placed finish last season.
      And the Spaniard believes the Amazon cameras will be perfectly placed to capture a strong campaign for the club.
      He continued: “Hopefully it is a perfect year to show that. We need to make it happen.
      “It is down to us to try to produce the best piece that we can, so everybody can feel part of what we do and our fans can be proud of what we do.
      “While they (Amazon) are here we are going to try to be us. We will not try to be somebody else.
      “We will try to be us and show what we do. That’s it.”
      TOUGH START
      Arsenal will kick off their season this evening away to Premier League newcomers Brentford.
      The north Londoners then face daunting matches against Chelsea and Manchester City.
      Arteta said of the difficult start: “Fans need to be excited and they need to see a team that is capable of competing with those teams because our history is related to that.
      “Nobody can deny that. That’s the aim and that should be the objective.
      “I want to see the club in a different position. Obviously they (the bookies) would have their reasons and hopefully we can prove them wrong.
      “We know as a club… there’s going to be speculation and everything with the top teams but this is the reality that we have and we can find excuses with other teams and whatever it is.

      “But we have to find a way, our way to do it with the tools that we have at the moment after what happened in the last few years here.
      “But in order to do that, I say again that since I’ve been here, we haven’t had the fans and that, for me, is a key factor.
      “We have to engage with them, embrace them and with them together we have so much stability at the club and we will be much closer to that.”

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      Arsenal will star in All Or Nothing on Amazon Prime like Tottenham as fans brace themselves for ‘peak comedy’

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      ARSENAL will be the next team covered in Amazon Prime’s ‘All Or Nothing’ series, much to the delight of fans on social media.The Gunners are the third Premier League club to be filmed by the streaming platform after Manchester City and Tottenham.
      Mikel Arteta’s side finished eighth in the Premier League last termCredit: Getty

      Arsenal have confirmed their 2021-22 season will be the subject of a documentary that will be released in late 2022.
      The ‘All Or Nothing’ series will go behind the scenes at the Emirates, filming team meetings, training ground antics and dressing room arguments.
      Mark Gonnella, the club’s media and communications director, said: “We are looking forward to giving our fans around the world a unique insight into how we work day to day.
      “We have one of the biggest global followings in the game and one consistent thing we hear from fans is their desire to see more about what happens behind closed doors at the club.
      “All or Nothing will give our fans and sport lovers an opportunity to learn more about what makes Arsenal such a special club, our trophy laden history and our ambitions for future success.”
      Dan Grabiner, Amazon’s head of UK originals, added: “Arsenal is a historic club going through a fascinating period – and we can’t wait to take viewers behind-the-scenes on the journey of this crucial season.
      “All or Nothing is about intimate access to the passion and commitment behind elite sport and in Arsenal we have the perfect subject for the next chapter.
      “We are looking forward to Prime members around the world experiencing another Premier League season with a new club, through All or Nothing’s signature quality storytelling and access.”
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      City were the first English club to be covered by the Amazon documentary series after their Premier League title-winning campaign in 2018-19 was filmed.
      Arsenal’s bitter rivals Tottenham were then covered the following season, which saw the club finish sixth in the Prem under Jose Mourinho.
      The Gunners have struggled in recent years, finishing a below-par eighth the last two seasons and not qualifying for the Champions League since 2016.
      Most Arsenal fans want to see owner Stan Kroenke leave the club, with tensions growing after the failed European Super League plot in April.
      The documentary’s announcement has delighted many football fans on social media, with one tweeting: “This is gonna be PEAK comedy right here.”

      While another wrote: “Can’t wait to see Arteta’s spankings at half-time.”
      But a lot of Arsenal supporters are embarrassed by the news, with one writing: “I don’t think anyone wanted this.”
      Another tweeted: “This will be a shambles.”
      And one supporter wrote: “Can’t we just enjoy the Spurs disaster for a few years before we give them some of our banterlicious content?”
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      DAZN target Premier League rights to rival Amazon and increase foothold in UK after launching with big boxing fights

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      DAZN are ready to target Premier League rights after launching in the UK. The streaming platform have focused on big boxing fights but are set to rival Amazon in a bid to secure football coverage.
      DAZN want to move into streaming Premier League footballCredit: AP
      Canelo Alvarez is one of the marquee boxers covered by DAZNCredit: Getty Images – Getty
      New chairman Kevin Mayer told CNBC: “To have staying power, you need to deliver the sports that matter to consumers no matter where they are. And those are the local sports.
      “So in the UK, the English Premier League and maybe some cricket and maybe some rugby.
      “In Germany, it’s Bundesliga, which is their equivalent of the EPL. In Japan, it’s baseball.
      “So you have to get those local rights in those countries. And that’s how you can make a real service take hold.”
      DAZN launched in the UK in December with Canelo Alvarez’s fight against Callum Smith showcasing the streaming service.
      But the platform, which is owned by billionaire Len Blavatnik, want to expand into Premier League football and are set to provide competition to Amazon.
      In 2019, Amazon started broadcasting matches after agreeing a three-year deal.
      The £90million package gives them 20 matches a season, spread over two rounds, but Amazon have shown additional matches due to the pandemic stopping fans from attending.
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      The auction for UK broadcasting rights for the 2022-25 seasons starts later this year and DAZN are expected to bid for coverage.
      Mayer said: “Yeah, I think we are positioned to do it. We have the capital to do it, and Len Blavatnik is committed to it. And it’s going to work.
      “It’s a flywheel that happens. Once it starts spinning, you can create momentum.”
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      Armchair footie fans arguing about the rules can now turn to their own referee — Alexa

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      ARMCHAIR footie fans arguing about the rules can now turn to their own referee — Alexa.
      The Amazon voice assistant has been updated with the official laws of the game.

      Amazon’s Alexa uses ­information from the ­International Football Association Board and former ref Mark ClattenburgCredit: Free for editorial use

      Users of any Alexa-enabled device, including Echo smart speakers, can ask questions such as: “Alexa, can you explain the offside rule?”
      Another frequent query could be: “Alexa, has the handball rule changed?”
      Eric King, director of Alexa Europe, said the new feature had been dubbed “VARlexa” after Video Assistant Referee technology.
      Its ­information comes from the ­International Football Association Board and former Premier League ref Mark Clattenburg.

      Mark Clattenburg helped ‘teach’ the tech to answer questions such as: ‘Alexa, can you explain the offside rule?’Credit: Free for editorial use

      A survey for Amazon’s Prime Video streaming service found that two-thirds of people admit they do not fully understand the rules of the game.
      Eighty-two per cent thought they would enjoy football more if they had a better grasp of the laws.
      And 85 per cent said they felt it would be an advantage to have instant and reliable access to the official rules during live matches.

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      Arsenal team up with Amazon-owned Twitch to launch new behind-the-scenes content like Tottenham’s All Or Nothing series

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      ARSENAL are among four European powerhouses to team up with Twitch to stream live matches and behind the scenes content.
      The Gunners will be joined by Real Madrid, Juventus and Paris Saint-Germain in signing a partnership with the Amazon-owned platform.

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      Arsenal are thought to be one of four clubs alongside Real Madrid to have agreed a partnership with Amazon-owned TwitchCredit: Getty Images
      As part of Twitch’s dedicated sports content channel launch, all four clubs will use the streamer to expend their live content.
      Amazon’s game streaming platform will initially collaborate with Arsenal on the production of behind-the-scenes content.
      The American juggernaut are already gearing up to showcase exclusive footage from rivals Tottenham for the web giant’s ‘All or Nothing’ documentary.
      Yet Sports Pro claim that Arsenal’s deal with Twitch also has the potential to broadcast live youth and first-team friendly matches as well as club press conferences.

      The partnership is thought to be motivated by a desire to reach the club’s younger fans, with more than 70 per cent of the platform’s audience under the age of 34.
      The NHL, the Rugby Football League and the UFC are just three other properties already using Twitch’s sports channel.
      Amazon recently began experimenting with broadcasting a number of matches from the Premier League’s restart on Twitch.

      The American company aired Prem games for the first time last year, showing all 10 Boxing Day clashes on Prime.
      A £90million, the three-year contract gives them broadcast rights for 20 matches each season, spread over two rounds of games.

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      Amazon interested in Tottenham Stadium naming rights as Levy eyes record £250m deal

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      TOTTENHAM could sign a whopping £250million stadium naming rights deal with Amazon, according to reports. The tech giants are currently filming an ‘All or Nothing’ behind the scenes documentary at the club and are said to be interested in having their name on Spurs’ shiny new arena. Amazon are interested in a £250m stadium naming […] More