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    Inside Arsenal’s behind-the-scenes look at All or Nothing doc including Games of Thrones reference and Arsene Wenger nod

    MIKEL ARTETA appears to be quite the motivator when it comes to managing his Arsenal team. The Spaniard has plenty of inspiration for his players on the walls at both the Emirates and the club’s London Colney training base.
    Mikel Arteta delivering a team talk with pictures of wolves behind himCredit: https://www.youtube.com/watch?v=3uS08M1l6a0
    There is a Game of Thrones “Winter is Coming” reference at the club’s training groundCredit: https://www.youtube.com/watch?v=pn2J3X4N00w
    Arteta has been praised by fans for his motivational skillsCredit: Getty
    A sneak peek at Amazon Prime’s All or Nothing: Arsenal was released yesterday, which gave an inside look at the Gunners’ dressing room.
    At one point it shows Arteta delivering a rousing speech to his team with pictures of wolves displayed on a screen behind him.
    And the decision to use wolves to motivate his players appears to be a nod to the great Arsene Wenger.
    The Frenchman is claimed to have once drawn a wolf on the board in the dressing room and telling his players to act like the hungry pack animals in a match his side went on to win.
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Arsenal.css-1gojmfd{margin-bottom:16px;}.css-gmec1d{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;height:auto;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-align-content:center;-ms-flex-line-pack:center;align-content:center;-webkit-box-flex-wrap:nowrap;-webkit-flex-wrap:nowrap;-ms-flex-wrap:nowrap;flex-wrap:nowrap;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:flex-start;justify-content:flex-start;margin-left:calc(-20px/2);margin-right:calc(-20px/2);}.css-fh9577{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;margin-left:calc(20px/2);margin-right:calc(20px/2);}.css-65fvqt{max-width:302px;max-height:294px;}.css-1exhbll{box-sizing:border-box;overflow:hidden;background-color:rgba(237,245,242,1);-webkit-text-decoration:none;text-decoration:none;position:relative;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;max-width:302px;max-height:294px;}.css-bk55po{box-sizing:border-box;display:block;position:relative;margin-bottom:0;}.css-1shocxe{box-sizing:border-box;}.css-1a2irou{box-sizing:border-box;padding:0;}.css-1a2irou 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    Fans on social media have been quick to praise Arteta for his management and motivational tactics in the teaser trailer.
    One wrote: “Arteta is an outstanding leader! They’re the insights I’m itching to see & hear. They’ll be clear to see if you watch & listen carefully to everything he says, particularly with the hindsight of knowing what was going on!”
    Meanwhile another said: “Love this, Arteta is bringing back the past to this great football club.”
    But that’s not where the motivation ends.
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    Arsenal also have a Game of Thrones “Winter Is Coming” reference adorning the wall at London Colney.
    In a YouTube video of new signing Matt Turner’s first day at the club, the American goalkeeper spots the writing and says: “I like that, I love Game of Thrones.”

    Transfer chief Edu, who was spotted hugging Gabriel Jesus as the striker arrived for an Arsenal medical yesterday, showed Turner the ropes after his £5.75million arrival from New England Revolution.
    There are framed pictures of past Arsenal heroes all over at the club’s HQ in order to motivate the current crop of stars to one day make it onto the walls.
    Edu showed Matt Turner around London Colney which gave fans an inside look at the Gunners’ facilitiesCredit: https://www.youtube.com/watch?v=pn2J3X4N00w
    There is a picture of current boss Arteta on the wall at the club’s HQCredit: https://www.youtube.com/watch?v=pn2J3X4N00w
    Current boss Arteta is one of those immortalised after he led the Gunners to consecutive FA Cup triumphs in 2014 and 2015 as skipper.
    Players also use gym sessions for extra motivation, with Edu explaining to Turner that the first-team, academy and women’s team often all use the gym at the same time for added inspiration.
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    And just to add to the will to win, the words “Everything Matters” are splayed across the wall inside the gym in huge writing.
    Although Arsenal failed in their bid to finish in the top four last season, Arteta will be hoping the countless tactics used to help motivate the players will be rewarded in the next campaign.
    Arsenal’s first team, academy and women’s team often train in the same gym which has the words “Everything Matters” on the wallCredit: https://www.youtube.com/watch?v=pn2J3X4N00w More

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    Arsenal boss Arteta reveals how he dragged club from bottom of league in explosive trailer ahead of new documentary

    MIKEL ARTETA has revealed he dragged Arsenal from rock bottom by telling them their bleak weakness could be their peak strength.In a trailer for Amazon’s new documentary All or Nothing: Arsenal, the Gunners boss explained how he turned around their worst start to a top-flight season since 1954.
    Mikel Arteta helped turned Arsenal around with a powerful message to his players after they opened last season with three Prem defeatsCredit: Amazon Prime Video
    The Gunners revived to finish fifth despite losing their opening three top-flight matches for the first time since 1954Credit: Amazon Prime Video
    Three heavy defeats in the opening three games last term left Arteta’s men below a trio of other point-less clubs.
    After the Spaniard summed up the dire situation, fans are seen calling for his head – before the fly-on-the-wall clip switches to a stirring dressing-room warning to his team.
    Arteta began by recalling: “We were bottom of the league – zero goals, zero points.”
    Two fans then blast, respectively, ” It’s relegation form” and “Arteta’s gotta go”.
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FOOTBALL.css-1gojmfd{margin-bottom:16px;}.css-gmec1d{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;height:auto;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-align-content:center;-ms-flex-line-pack:center;align-content:center;-webkit-box-flex-wrap:nowrap;-webkit-flex-wrap:nowrap;-ms-flex-wrap:nowrap;flex-wrap:nowrap;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:flex-start;justify-content:flex-start;margin-left:calc(-20px/2);margin-right:calc(-20px/2);}.css-fh9577{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;margin-left:calc(20px/2);margin-right:calc(20px/2);}.css-65fvqt{max-width:302px;max-height:294px;}.css-1exhbll{box-sizing:border-box;overflow:hidden;background-color:rgba(237,245,242,1);-webkit-text-decoration:none;text-decoration:none;position:relative;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;max-width:302px;max-height:294px;}.css-bk55po{box-sizing:border-box;display:block;position:relative;margin-bottom:0;}.css-1shocxe{box-sizing:border-box;}.css-1a2irou{box-sizing:border-box;padding:0;}.css-1a2irou a:not(.nk-card-link){z-index:2;position:relative;}.css-1uyse24{-webkit-text-decoration:none;text-decoration:none;border:none;}.css-1uyse24 .nk-headline-kicker{color:rgba(0,114,238,1);}.css-1uyse24:hover:not(:disabled) .nk-headline-kicker{color:rgba(0,86,180,1);-webkit-text-decoration:underline;text-decoration:underline;}.css-1uyse24:active:not(:disabled) .nk-headline-kicker{color:rgba(0,62,129,1);-webkit-text-decoration:underline;text-decoration:underline;}.css-1uyse24:visited:not(:disabled) .nk-headline-kicker{color:rgba(71,30,121,1);}.css-1uyse24 .nk-headline-heading{color:rgba(34,37,38,1);}.css-1uyse24:hover:not(:disabled) .nk-headline-heading{color:rgba(0,86,180,1);-webkit-text-decoration:underline;text-decoration:underline;}.css-1uyse24:active:not(:disabled) .nk-headline-heading{color:rgba(0,62,129,1);-webkit-text-decoration:underline;text-decoration:underline;}.css-1uyse24:visited:not(:disabled) .nk-headline-heading{color:rgba(71,30,121,1);}.css-1uyse24:before{content:”;top:0;right:0;bottom:0;left:0;overflow:hidden;position:absolute;z-index:1;}.css-n392go{border-width:0 1px 1px 1px;border-style:solid;border-color:rgba(155,201,183,1);padding:12px;max-height:104px;min-height:98px;}.css-1p5s3t0{padding:0;border-width:0 1px 1px 1px;border-style:solid;border-color:rgba(155,201,183,1);padding:12px;max-height:104px;min-height:98px;}.css-124tga5{overflow:hidden;-webkit-line-clamp:3;-webkit-box-orient:vertical;display:-webkit-box;word-wrap:break-word;line-height:1;}.css-5jzxpx{overflow:hidden;-webkit-line-clamp:3;-webkit-box-orient:vertical;display:-webkit-box;word-wrap:break-word;line-height:1;}.css-i1acvs{margin:0;padding:0;color:rgba(34,99,73,1);text-transform:uppercase;-webkit-text-decoration:none;text-decoration:none;font-family:The Sun;font-size:18px;line-height:1.333;font-weight:700;letter-spacing:0%;font-stretch:normal;display:inline;}.css-i1acvs:hover:not(:disabled){-webkit-text-decoration:none;text-decoration:none;}GUNNERS NEWS .css-8h3gc3{margin:0;padding:0;color:rgba(34,37,38,1);-webkit-text-decoration:none;text-decoration:none;font-family:The Sun;font-size:18px;line-height:1.333;font-weight:700;letter-spacing:0%;font-stretch:normal;display:inline;}.css-8h3gc3:hover:not(:disabled){-webkit-text-decoration:none;text-decoration:none;}Gabriel Jesus hugs Edu in exclusive snaps, transfer set to be announced
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    But back inside, Arteta confronted his devastated players with the blunt message: “That is when everyone’s against you. You are stronger.”
    And the Gunners shot up to fifth after an incredible transformation.
    In fact, a Champions League spot seemed assured, until Tottenham took advantage of their rivals’ late slump to nick them into fourth place.
    Arsenal launched the campaign with a Friday the 13th horror story at Prem new boys Brentford, losing 2-0.
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    Then came an equally-deserved defeat by the same margin at home to Chelsea.
    And Granit Xhaka’s first-half red card set up a 5-0 thumping at champions-to-be Manchester City.
    But six wins and two draws followed, in a turnaround  only ended bya  4-0 collapse at Liverpool November 20.
    Now Arteta is looking to make at least two big signings in a bid to finish at least one spot higher this term.
    Manchester City striker Gabriel Jesus is edging close to a £45million-plus Emirates move.
    And the Gunners are rivalling Newcastle and Chelsea for another Brazil star – Leeds winger Raphinha.

    The first three episodes of Amazon UK Original documentary series All or Nothing: Arsenal launch exclusively on Prime Video in August 4

    Gabriel Jesus is expected to be Arsenal’s first major summer signingCredit: Getty More

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    Amazon Prime fixtures revealed for new season including blockbuster Man Utd against Tottenham and Arsenal face Man City

    AMAZON PRIME have revealed which Premier League fixtures they will show before and AFTER the Qatar World Cup.The broadcaster has been handed two rounds of fixtures, with the first batch being played in October before the winter tournament.
    Prime will carry TWO rounds of Premier League fixturesCredit: AMAZON PRIME
    Arteta will meet with old mentor Guardiola on PrimeCredit: Reuters
    Prime will carry a blockbuster between Arsenal and Premier League champions Manchester City on Tuesday, October 18.
    Six other fixtures will be shown on the 18th.
    AFC Bournemouth vs Southampton, Brentford vs Chelsea, Brighton vs Nottingham Forest, Crystal Palace vs Wolves, Fulham vs Aston Villa and Leicester vs Leeds will also be available to watch.
    And the very next day, Prime will broadcast Tottenham’s visit to Manchester United.
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a:not(.nk-card-link){z-index:2;position:relative;}.css-1uyse24{-webkit-text-decoration:none;text-decoration:none;border:none;}.css-1uyse24 .nk-headline-kicker{color:rgba(0,114,238,1);}.css-1uyse24:hover:not(:disabled) .nk-headline-kicker{color:rgba(0,86,180,1);-webkit-text-decoration:underline;text-decoration:underline;}.css-1uyse24:active:not(:disabled) .nk-headline-kicker{color:rgba(0,62,129,1);-webkit-text-decoration:underline;text-decoration:underline;}.css-1uyse24:visited:not(:disabled) .nk-headline-kicker{color:rgba(71,30,121,1);}.css-1uyse24 .nk-headline-heading{color:rgba(34,37,38,1);}.css-1uyse24:hover:not(:disabled) .nk-headline-heading{color:rgba(0,86,180,1);-webkit-text-decoration:underline;text-decoration:underline;}.css-1uyse24:active:not(:disabled) .nk-headline-heading{color:rgba(0,62,129,1);-webkit-text-decoration:underline;text-decoration:underline;}.css-1uyse24:visited:not(:disabled) .nk-headline-heading{color:rgba(71,30,121,1);}.css-1uyse24:before{content:”;top:0;right:0;bottom:0;left:0;overflow:hidden;position:absolute;z-index:1;}.css-n392go{border-width:0 1px 1px 1px;border-style:solid;border-color:rgba(155,201,183,1);padding:12px;max-height:104px;min-height:98px;}.css-1p5s3t0{padding:0;border-width:0 1px 1px 1px;border-style:solid;border-color:rgba(155,201,183,1);padding:12px;max-height:104px;min-height:98px;}.css-124tga5{overflow:hidden;-webkit-line-clamp:3;-webkit-box-orient:vertical;display:-webkit-box;word-wrap:break-word;line-height:1;}.css-5jzxpx{overflow:hidden;-webkit-line-clamp:3;-webkit-box-orient:vertical;display:-webkit-box;word-wrap:break-word;line-height:1;}.css-i1acvs{margin:0;padding:0;color:rgba(34,99,73,1);text-transform:uppercase;-webkit-text-decoration:none;text-decoration:none;font-family:The Sun;font-size:18px;line-height:1.333;font-weight:700;letter-spacing:0%;font-stretch:normal;display:inline;}.css-i1acvs:hover:not(:disabled){-webkit-text-decoration:none;text-decoration:none;}HERE WE GO .css-8h3gc3{margin:0;padding:0;color:rgba(34,37,38,1);-webkit-text-decoration:none;text-decoration:none;font-family:The Sun;font-size:18px;line-height:1.333;font-weight:700;letter-spacing:0%;font-stretch:normal;display:inline;}.css-8h3gc3:hover:not(:disabled){-webkit-text-decoration:none;text-decoration:none;}Premier League fixtures announced for 2022-23 with Ten Hag facing tricky start
    Liverpool will welcome West Ham to Anfield, a fixture the Hammers lost narrowly last season.
    And Newcastle will take on Everton.
    Prime will then carry a second round of fixtures on Boxing Day.
    There will be three London derbies to tune into.
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    Arsenal are taking on West Ham, Brentford will face off against Tottenham and Palace will play Fulham.
    Elsewhere, Villa will play Liverpool and Man Utd will play newly promoted Forest.
    Chelsea vs Bournemouth, Everton vs Wolves, Leeds vs Man City, Leicester vs Newcastle and Southampton vs Brighton will also be available to stream. More

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    Premier League clubs in line for cash boost with US TV deal predicted to more than double in value to over £1.3BILLION

    PREMIER LEAGUE clubs are in line for a massive cash boost with predictions the US TV deal is set to DOUBLE in value.NBC paid £640million for its current six-year contract, which runs out at the end of this season.
    Prem clubs are set for a huge cash boost from US TV broadcastersCredit: Getty
    The major US broadcaster also put 130 games on its subscription Peacock service from last term.
    But with ESPN – owned by the Disney corporation – Warner Media, ViacomCBS and potentially Amazon all expected to bid, it is set to drive up the winning auction price.
    NBC have suggested to US media that they expect they will have to pay around £1.3billion to retain the rights for a further six years, offering a huge cash boost to the Prem clubs.
    Overseas rights are split differently to domestic ones and a significant increase in the League’s largest market would see extra money to all 20 clubs.
    Those at the top end would benefit more from the revised cash split introduced as Richard Scudamore’s parting shot as Prem chief executive in 2019.
    In a statement confirming their intention to bid again, NBC – whose rota of experts includes former England star Graeme Le Saux, Tim Howard, Robbie Earle and Robbie Mustoe, said: “We certainly want to continue our great relationship with the Premier League.

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    “Now in our ninth season, we have worked together to drive major growth for the sport in the U.S with innovative production and unmatched promotion.”
    This massive deal for the Prem follows the £5.1bn one the League confirmed with Sky, BT, Amazon Prime, and the BBC in May.
    The deal to ‘rollover’ the current contracts for a further three seasons was confirmed ‘unanimously’ by all 20 Prem clubs.
    But as a condition to get Government approval to bypass the normal bidding process, the clubs agreed to give up £100m between them over the next four years – with the money spread throughout the football pyramid.
    The deal means Sky will retain the lion’s share of live matches with 128 matches, BT showing 52 and Amazon Prime 20.
    But in a slight tweak, BT announced that, in European weeks it would move its Saturday lunchtime game to 7.45pm if the match featured a team that had played Champions League football the previous Wednesday.
    Man Utd have Aston Villa fixture time changed after special request to Premier League… as Courteeners are playing gig More

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    Arteta says he was powerless to stop Amazon filming Arsenal ‘All or Nothing’ but hopes it’s ‘perfect year’ for series

    MIKEL ARTETA admits he was powerless to stop Amazon from filming Arsenal for their latest series of ‘All of Nothing’.The highs, lows and intimate moments of the Gunners’ upcoming season will be captured for the third Premier League instalment of the streaming platform’s popular show.
    Arsenal will be the subject of the latest All or Nothing seasonCredit: Paul Currie Telegraph Media GroupDREAM TEAM 2021/22PLAY DREAM TEAM FOR THE 2021/22 SEASON

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    But the man whose every decision will be under a huge microscope had no say in the decision to embed the Amazon cameras behind the scenes for the next nine months.
    When asked if he had any input in the club’s decision to be part of the show, the 39-year-old Arteta said: “No.
    “That’s a decision made from the club and it is with the best possible interests for the football club. We need to help as much as possible.”
    Arteta is no stranger to being captured by the Amazon cameras having been part of the first season of ‘All or Nothing’ with defending Premier League champions Manchester City.
    He said: “I experienced that a few years ago when I was at Man City.
    “We are going to help as much as possible, for everybody to see what this club means and how things are done at the football club, be as transparent as we can to show the values, integrity, passions and where we are trying to drive this football club.”
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    Last season, the cameras went behind the scenes of Arsenal’s arch-rivals Tottenham.
    The pressure is on Arteta to guide the Gunners back to the top-four after a disappointing eighth-placed finish last season.
    And the Spaniard believes the Amazon cameras will be perfectly placed to capture a strong campaign for the club.
    He continued: “Hopefully it is a perfect year to show that. We need to make it happen.
    “It is down to us to try to produce the best piece that we can, so everybody can feel part of what we do and our fans can be proud of what we do.
    “While they (Amazon) are here we are going to try to be us. We will not try to be somebody else.
    “We will try to be us and show what we do. That’s it.”
    TOUGH START
    Arsenal will kick off their season this evening away to Premier League newcomers Brentford.
    The north Londoners then face daunting matches against Chelsea and Manchester City.
    Arteta said of the difficult start: “Fans need to be excited and they need to see a team that is capable of competing with those teams because our history is related to that.
    “Nobody can deny that. That’s the aim and that should be the objective.
    “I want to see the club in a different position. Obviously they (the bookies) would have their reasons and hopefully we can prove them wrong.
    “We know as a club… there’s going to be speculation and everything with the top teams but this is the reality that we have and we can find excuses with other teams and whatever it is.

    “But we have to find a way, our way to do it with the tools that we have at the moment after what happened in the last few years here.
    “But in order to do that, I say again that since I’ve been here, we haven’t had the fans and that, for me, is a key factor.
    “We have to engage with them, embrace them and with them together we have so much stability at the club and we will be much closer to that.”

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    Arsenal will star in All Or Nothing on Amazon Prime like Tottenham as fans brace themselves for ‘peak comedy’

    ARSENAL will be the next team covered in Amazon Prime’s ‘All Or Nothing’ series, much to the delight of fans on social media.The Gunners are the third Premier League club to be filmed by the streaming platform after Manchester City and Tottenham.
    Mikel Arteta’s side finished eighth in the Premier League last termCredit: Getty

    Arsenal have confirmed their 2021-22 season will be the subject of a documentary that will be released in late 2022.
    The ‘All Or Nothing’ series will go behind the scenes at the Emirates, filming team meetings, training ground antics and dressing room arguments.
    Mark Gonnella, the club’s media and communications director, said: “We are looking forward to giving our fans around the world a unique insight into how we work day to day.
    “We have one of the biggest global followings in the game and one consistent thing we hear from fans is their desire to see more about what happens behind closed doors at the club.
    “All or Nothing will give our fans and sport lovers an opportunity to learn more about what makes Arsenal such a special club, our trophy laden history and our ambitions for future success.”
    Dan Grabiner, Amazon’s head of UK originals, added: “Arsenal is a historic club going through a fascinating period – and we can’t wait to take viewers behind-the-scenes on the journey of this crucial season.
    “All or Nothing is about intimate access to the passion and commitment behind elite sport and in Arsenal we have the perfect subject for the next chapter.
    “We are looking forward to Prime members around the world experiencing another Premier League season with a new club, through All or Nothing’s signature quality storytelling and access.”
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    City were the first English club to be covered by the Amazon documentary series after their Premier League title-winning campaign in 2018-19 was filmed.
    Arsenal’s bitter rivals Tottenham were then covered the following season, which saw the club finish sixth in the Prem under Jose Mourinho.
    The Gunners have struggled in recent years, finishing a below-par eighth the last two seasons and not qualifying for the Champions League since 2016.
    Most Arsenal fans want to see owner Stan Kroenke leave the club, with tensions growing after the failed European Super League plot in April.
    The documentary’s announcement has delighted many football fans on social media, with one tweeting: “This is gonna be PEAK comedy right here.”

    While another wrote: “Can’t wait to see Arteta’s spankings at half-time.”
    But a lot of Arsenal supporters are embarrassed by the news, with one writing: “I don’t think anyone wanted this.”
    Another tweeted: “This will be a shambles.”
    And one supporter wrote: “Can’t we just enjoy the Spurs disaster for a few years before we give them some of our banterlicious content?”
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    DAZN target Premier League rights to rival Amazon and increase foothold in UK after launching with big boxing fights

    DAZN are ready to target Premier League rights after launching in the UK. The streaming platform have focused on big boxing fights but are set to rival Amazon in a bid to secure football coverage.
    DAZN want to move into streaming Premier League footballCredit: AP
    Canelo Alvarez is one of the marquee boxers covered by DAZNCredit: Getty Images – Getty
    New chairman Kevin Mayer told CNBC: “To have staying power, you need to deliver the sports that matter to consumers no matter where they are. And those are the local sports.
    “So in the UK, the English Premier League and maybe some cricket and maybe some rugby.
    “In Germany, it’s Bundesliga, which is their equivalent of the EPL. In Japan, it’s baseball.
    “So you have to get those local rights in those countries. And that’s how you can make a real service take hold.”
    DAZN launched in the UK in December with Canelo Alvarez’s fight against Callum Smith showcasing the streaming service.
    But the platform, which is owned by billionaire Len Blavatnik, want to expand into Premier League football and are set to provide competition to Amazon.
    In 2019, Amazon started broadcasting matches after agreeing a three-year deal.
    The £90million package gives them 20 matches a season, spread over two rounds, but Amazon have shown additional matches due to the pandemic stopping fans from attending.
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    The auction for UK broadcasting rights for the 2022-25 seasons starts later this year and DAZN are expected to bid for coverage.
    Mayer said: “Yeah, I think we are positioned to do it. We have the capital to do it, and Len Blavatnik is committed to it. And it’s going to work.
    “It’s a flywheel that happens. Once it starts spinning, you can create momentum.”
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