THE MANCHESTER UNITED SUPPORTERS’ TRUST (MUST) issued an open letter to minority owner Sir Jim Ratcliffe following the controversial rise in ticket prices.Britain’s richest man Ratcliffe, 72, angered United fans last month by raising Old Trafford ticket prices to £66.The Manchester United Supporters’ Trust (MUST) issued an open letter to minority owner Sir Jim RatcliffeCredit: GettyRatcliffe angered Man Utd fans last month by raising Old Trafford ticket prices to £66Credit: GettySir Jim insisted Man Utd should not charge less than Premier League opponents, such as Fulham.That led to an X-rated chant against him and the unpopular Glazers regime by the Red Devils faithful when he was spotted at Craven Cottage watching Sunday’s scrappy 1-0 victory over the Cottagers.United fans were heard chanting: “Jim Ratcliffe’s a c**t, Jim Ratcliffe’s a c**t. Just like the Glazers, Jim Ratcliffe’s a c**t.”MUST then shared an open letter calling on Ratcliffe to freeze ticket prices and end “the war on season ticket holders”.Read More on Man UtdThe Trust insists this was the “worst possible time” to raise ticket prices.They cite the impact on fan sentiment, the negative affect on “atmosphere and team performance” and how wrong policies which do not engage properly with supporters can “trigger huge reactions”.United fans were initially desperate for Sir Jim and his Ineos company to take over sporting operations from the Glazers, which they finally did in 2023.But recent cut-backs have helped send relations between Ratcliffe and supporters plummeting.Most read in FootballCASINO SPECIAL – BEST CASINO BONUSES FROM £10 DEPOSITSThis comes after some other brutal cuts as 250 staff members were made redundant.In addition, club legends and ambassadors saw their wages getting reduced, while Sir Alex Ferguson was axed.Paul Scholes lays into Sir Jim Ratcliffe for ‘having the cheek’ to introduce ‘ridiculous’ Man Utd’s ticket prices SunSport also exclusively revealed the club slashed funding for a charity helping former players.United chiefs say the changes will put the club “on a stronger financial footing” after making a total loss of more than £300million over the past three years.MAN UTD PLAYER RATINGS: Maguire puts in superb defensive display but Garnacho caught running into blind alleysMANCHESTER UNITED secured a hard-fought three points against Fulham.Lisandro Martinez’s deflected strike proved to be the difference in what was the Red Devils’ only shot on target all game.Harry Maguire impressed but Alejandro Garnacho once again failed to impress in what could have been his Man Utd farewell amid rumours linking him with Napoli and Chelsea.Here is how SunSport rated the individual performances.Andre Onana – 7Good save low down to his left to keep out an Alex Iwobi shot early doors.Other than that he was barely tested but no glaring errors mean it is a step in the right direction for the Red Devils No1.Diogo Dalot – 6Had a difficult time in the first half up against Iwobi who was Fulham’s main attacking threat.Switched to the left flank in the second half and supported Garnacho without posing much of a threat.Matthijs de Ligt – 8Another strong showing at the back from the Dutchman. Without his support for Dalot, Fulham may have created a goal down United’s right-hand side.Harry Maguire – 9A superb defensive display from the England star who has been one of United’s best players since Amorim took charge.Pulled off a brilliant header at the back post to deny Rodrigo Muniz a certain goal.Lisandro Martinez – 8Superb last-ditch tackle to prevent Emile Smith Rowe from shooting as he burst through on goal.His goal had a big slice of luck as it was deflected past Bernd Leno but credit to him for having the audacity to shoot.Noussair Mazraoui – 7Solid at the back and tried to get forward when he could. United looked more balance with him on the left and Dalot on the right, although the pair swapped at half-time.Manuel Ugarte – 6Showed some nice touches and was a bit of a menace in the middle – in a positive and negative sense. Kept a close eye on Smith Rowe and allowed him no time on the ball.Booked for a foul on Adama Traore and was taken off shortly afterwards with an injury.Bruno Fernandes – 5Not at his best. Barely saw the ball in the first half and was not very effective when he did get it.Amad Diallo – 6Looked bright on the ball and United’s only real outlet going forward.He worked tirelessly and pressed really well – his hard work paid off when he found the back of the net in stoppage time but his effort was chalked off.Alejandro Garnacho – 3Was cautious on the ball and ran into blind alleys too often. Final ball let him down on the rare occasion he did manage to beat a defender.Rasmus Hojlund – 4His hold up play is nowhere near good enough for this system or for a club like United.He was too gung-ho at times and his erratic nature meant linking up with Amad and Garnacho proved difficult.Hauled off before the hour mark which says it all about his performance.Subs:Leny Yoro (for De Ligt, 58mins) – 6A more assured display given his shaky start to life in the Premier League.Joshua Zirkzee (for Hojlund, 58mins) – 5Like Hojlund he had a difficult time holding the ball up but United improved with him on the pitch.Toby Collyer (for Ugarte, 76mins ) – 6Solid display again from the youngster who was often in the right position to clear, including one on the line to stop a Joachim Andersen header from going in.Kobbie Mainoo (for Garnacho, 80mins) – 6Provided energy in midfield and shored things up alongside Collyer.A brilliant one-two with Amad set up the winger to score before VAR ruled Amad offside.Tyrell Malacia (for Mazraoui, 80mins) – 6Brought on in an unfamiliar right wing-back role but did what was needed to see out the clean sheet.Man Utd fans’ open letter to Sir Jim RatcliffeThe Manchester United Supporters Trust issued the following open letter to minority owner Sir Jim Ratcliffe regarding the rise of ticket prices:We write to you as representatives of the Manchester United supporter community, united in our love for the Club and driven by our collective desire to see Manchester United succeed on and off the pitch. As you consider forthcoming decisions on match ticketing policies and pricing, we urge you to pause and carefully reflect on the timing, potential consequences, and long-term impact of any major changes.We recognise the club ultimately makes these decisions but our intention here is to offer honest counsel, some of which your employees may be reluctant to deliver to you, to help inform these decisions. We also want to put this on public record in the form of an open letter to ensure supporters understand our position too.Judging by your own public comments it seems you may have come to the conclusion that ticket pricing and policies are in need of a major review. However, we strongly believe that now is the worst possible time to implement significant changes. With the team struggling on the pitch and fan sentiment already at a low ebb, we all need to pull together to lift the team’s performance, not risk deepening divisions or creating further dissatisfaction.WHY THIS IS THE WRONG TIMEFan Sentiment:A price increase or significant ticketing policy changes would land very badly with fans at this time. Negative sentiment comes with financial costs, as discontent escalates into active protests and disillusionment.This discontent could lead to outright rebellion, with consequences not just for matchday revenues but also for sponsor relations and the club’s global brand. Sponsors depend on a passionate and engaged fanbase; alienating supporters risks damaging these critical partnerships. Discontent also reduces fans’ discretionary spend too.And the potential to poison the well for stadium plans must be taken into consideration.Impact on Atmosphere and Team Performance:Fan dissatisfaction affects the matchday atmosphere, creating performance anxiety for players, rather than the vocal support needed to inspire them.A passive or even hostile atmosphere at Old Trafford compounding struggling team performances could spiral into a catastrophic tailspin.Should this happen, the financial losses from lost European qualification and a lower league position finish, would dwarf any potential gains from ticketing revenue increases.Policy Mistakes Can Trigger Huge Reactions:Pricing is the headline but changes to ticketing policies must be handled with even greater care. Major missteps without proper understanding of the unforeseen impacts could provoke severe backlash from fans, as history has shown.Decisions made without proper consultation risk triggering disproportionate reactions and long-term damage to fan relations.You particularly need to tread carefully around further restrictions or limitations on the ability of season ticket holders to pass on their tickets, a practice that is long established amongst supporters and nurtures our fan culture and community.THE VALUE OF SUPPORTIVE FANSHow much is good fan relations worth? Consider the following:A warning signal that you are losing the crowd is the loss of the home advantage (does occasional heroic away performances interspersed with dismal home defeats and draws sound familiar?)The atmosphere generated by loyal and vocal fans drives the team forward, leading to better performances, higher league positions, and greater Premier League prize money.Success in domestic and European competitions—fueled by fan support—has substantial financial rewards, not least European qualification for next season.The opposite is of course true too, and poor atmosphere in the ground feeds poor performances. It is a symbiotic relationship both positively and negatively.A BETTER WAY FORWARDInstead of making changes now, we urge you to adopt a more measured approach – work with the fans not against us, to rebuild Manchester United in the way you say you want to.Hold Fire for This Season:Be bold – freeze ticket prices for season ticket holders and members for next season. This would signal the club’s commitment to its supporters and create a rallying point for everyone to come together in support of the team for the crucial final months of the season.Rally the Fans and Club Together:Use this time to focus on maximizing performance on the pitch, securing European qualification through the Premier League or cup competitions, and strengthening fan support.Consider Alternative Funding Options:If additional funding is required for exceptional circumstances, explore another share issue for existing shareholders or allow fans (or other investors) the option to co-invest in their club on a fair and equal basis with the major shareholders. We know many fans would welcome this opportunity.Consult Fans on Long-Term Changes:If you believe ticket pricing and policies at Old Trafford require significant correction, initiate a proper consultation process with the supporters who will be impacted. This will ensure decisions are informed by fan perspectives and made with the best chance of securing unity rather than rebellion. You need to take fans with you, not create opposition.Preserve the Club’s Legacy:Resist the temptation to sell off the fruits of the youth academy for short-term fixes unless it aligns with a longer-term football strategy that honours Manchester United’s proud tradition of developing talent.THE BUSINESS CASE FOR A BOLD APPROACHThis is not simply about protecting supporters’ pockets. We understand the financial realities of running the club. However, there is a strong correlation between fan relations and both financial and on-field outcomes. Poorly timed changes to ticketing policies risk undermining the very atmosphere and support that drive success on the pitch, leading to far greater losses in revenue than any gains from ticket price increases or policy changes.By freezing prices and avoiding major disruptive policy changes now, you have the opportunity to signal that you value the unique role of fans in Manchester United’s success. Together, we can build a stronger future for the club. The consequences of ignoring this are significant, but the benefits of getting it right are immeasurable.We hope you will give this careful consideration and make the right decision for Manchester United’s future.Yours sincerely,The Manchester United Supporters’ Trust (MUST) More
