The Knicks Are Trying Something New: a Rebrand
“The New York Knicks are the premier global brand in basketball, period,” Steve Stoute, a music executive and the founder of the ad agency Translation, declared recently over breakfast. That night, the Knicks were blown out at home by the Memphis Grizzlies. Fans at Madison Square Garden chanted “Sell the team!” at James L. Dolan, […] More