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NBA Star Luka Doncic Debuts Foundation Focused on Youth Basketball


The N.B.A. star is worried that for too many youth basketball players, the sport is no longer fun. He’s trying to find ways to change that.

Luka Doncic was 13 when he moved from his native Slovenia to Spain to play for Real Madrid. He didn’t know English or Spanish, but he could speak basketball fluently, and the expectations of a storied professional organization hung over him.

But it was fun for him, even with that pressure, the same way it is now that he has become one of the N.B.A.’s brightest stars, playing for the Dallas Mavericks.

He has noticed that it’s not like that for many players in youth programs around the world, a number of whom have quit basketball while still in adolescence.

“The kids are, I think, a little bit stressed,” Doncic said in an interview.

So this year, his foundation, which debuts this week with a focus on making sports an enriching part of children’s lives, hired a research organization called Nonfiction to study youth basketball in the Balkans and the United States. Over five months, researchers conducted in-depth interviews with dozens of coaches, players, parents, trainers and other basketball experts. They also surveyed more than 1,200 parents of youth basketball players and immersed themselves in eight basketball camps and training centers. They collected letters from children who wrote about the sport’s importance to them.

The researchers found that youth programs in the Balkans focused on the team more than the individual. They also found that when Yugoslavia dissolved in the early 1990s, much of the government support for basketball in that region disappeared. The corporations that filled the void through sponsorships sometimes put pressure on teams to win, which led some coaches to pay less attention to player development and emphasize winning over everything else.

A research organization hired by Doncic’s foundation collected letters from children saying how much basketball means to them.The Luka Doncic Foundation

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Source: Basketball - nytimes.com


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